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99% of the stuff I learned I learned from doing. A lot of times the masterminds will give you

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the context to learn where you are deficient more than they will solve the deficiency.

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The wealthiest people in the world see business as a game. This podcast, the game, is my attempt

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to documenting the lessons I've learned on my way to building hackquisition.com into a billion dollar

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portfolio. My hope is that you use the lessons to grow your business and maybe someday soon,

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partner with us to get to a hundred million dollars in beyond. I hope you share and enjoy.

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I get asked all the time and I want to address this because this is a misconception.

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A lot of people think that I read books all day and I don't. I bought a lot of books. I don't

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read many books. And I was actually kind of insecure about it because I get asked a lot because

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they're like, you must read lots of books. And honestly, I don't really. And I appear like,

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you know a lot about stuff, which is thank you. Don't feel that way, but appreciate it.

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It's because I will read in targeted manners around problems that I need to solve.

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And so if I need to learn about copywriting, I'll read four books on copywriting in a week.

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But then I won't read anything for a very long time. And then I'll be like, oh, I just accounted

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a problem that I really need to know more about. And then I'll go really deep on the next topic,

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which is that little missing brick on my bridge to get me to where I want to go. And so what I don't

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actually like, and this is going to probably be controversial, is that I don't like the whole

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like, I read a book a week. That's what I commit to. Because what happens is you create a really good

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vehicle for mental masturbation. There's really no difference between that and watching TED Talks

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every day and watching YouTube videos. Like it's just another form of media that you're consuming.

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And so like, I can appreciate the intention behind it. But I don't think it serves most people.

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The number of people that are like, I'm on book 36 for this year. And they're in the exact same

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position they were four years ago. Mine boggles me. Because I would so much rather than the person say,

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I read four books and they were the only four books that I needed to read this year. And I don't

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need to do anything else. I just have to ask you the stuff in this book. And so when we're thinking

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about education in general, the one thing that you will need is the discernment to determine

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what thing you need to learn next. That is the one lever on this whole equation of education that

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makes some people move really slowly and some people move really quickly. And so you have to know

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what thing to learn next. And so I like I said earlier, think about it like a pipeline of sequence

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of like, I gotta have something to sell. I gotta get people to find out about it. I gotta learn

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how to sell. Like if you can do those three steps, you will be able to make money. And if you don't

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know how to do one of those three things, then that's probably why you're not making money.

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Besides the obvious of you're just not doing anything. And so people asked me all the time,

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like, what things did you read to learn what you know? Right? Can you just give me a list of all

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the courses that you ever did? All right. So for me, I can tell you in sequence every expensive

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thing that I bought coaching wise. And I'm going to be really real with you. It's not a lot.

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And here's the real, here's the real. And I love all the people I'm about to share. All right,

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homies, love them all. 99% of stuff I learned I learned from doing. All right. And so a lot of times

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the masterminds will give you the context to learn where you are deficient more than they will

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solve the deficiency. And so what we are paying for and what we're buying is perspective. It's

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context. And that's what most people lack. Real talk. So they might promise whatever. That's fine.

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I'm sure they'll have stuff. And there's networking and things like that. But the real thing that

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it gives you is the ability to identify what your problems are. And then it's up to you to solve

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them because basically no one's going to do the work for you. It's just it's just not going to happen.

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And so you just have to get over that desire that someone's going to just like you you could pay

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money and they're just going to give you money back. It's not going to happen. All right, it's not.

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You're going to have to do stuff. But you want to just make sure that you're doing the stuff that's

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driving towards where you're going and is not you just reinforcing a brick that doesn't need

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more enforcing on that bridge, right? If you already have copyrighting brick, you don't need to put

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six more bricks underneath of it. You got that down. You have this big hole here.

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Fill that hole and you'll be able to get the dollar across the bridge. And I see people who will

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spend years reinforcing one pillar on their bridge and never make the first dollar across

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because they don't have the perspective from which to choose where they are deficient. Okay,

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so in order, expensive stuff. Besides that, I read targeted books and read articles and I watch

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you two videos, which I would say is still the vast majority. What I learned is the vast majority

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will got me started. I learned from doing. Real quick, guys, if you can think about how you found

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this podcast, somebody probably tweeted it, told you about it, shared it on Instagram or something

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like that. The only way this grows is through word of mouth. And so I don't run ads. I don't do

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sponsorships. I don't sell anything. My only ask is that you continue to pay it forward. Do

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whoever showed you or however you found out about this podcast that you do the exact same thing.

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So if it was a review, if it was a post, if you do that, it would mean the world to me and you'll

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throw some good karma out there for another entrepreneur. I was in a mastermind for fitness

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from Sandback to our recipes. I learned what this digital marketing space was. I didn't even know

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it existed. And so I learned what the term sales meant. I didn't even know what this like I didn't

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know what sales was just for context, like just no matter where you're starting. I didn't know what

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it was. I didn't know what copywriting was. I didn't know what like an email list was. And so I went

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to a mastermind, YouTube, like barely existed. Anyways, I went to that mastermind and I learned some

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of that stuff. And then I bought a $3,000 workshop on how to run Facebook ads for a weekend. And that

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was a lot of money for me at the time. It was a lot of money for me at the time. I didn't make any

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money over the weekend. And that's the thing is that I, you know, you can't expect the person to be

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a savior, but I figured out enough to like understand how it worked conceptually. And then I started

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running ads. I started doing, right? And then I learned how that worked. And then click funnels

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came out years ago. And I didn't know how to make landing pages. So I was paying a guy to make

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my pages. I was like, I gotta learn how to do this. And I remember what I did was I sat down on a

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Sunday. I cleared my whole day and I had a page that I wanted to copy. I was like, I'm not even

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gonna try again, replicate before you iterate. I was like, I'm just gonna clone this page on this

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builder. And I was like, it's probably gonna take me the whole day or more. I finished the whole

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thing in four hours. And so I'd been, I'd been delaying confronting how to learn how to build a webpage

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for at this point. Almost three years. I didn't want to learn how to build a webpage. I was like,

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I'm not a tech guy. But I was like, I have to learn this. And I sat down. I thought it was gonna

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take the whole week, the whole day for sure. And I was done by noon. And I was like, oh my god.

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And the thing is, there's so many skills like that that there's all this spear around it. But if

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you just start pulling the thread, you start pulling the corner, all of a sudden your next step gets

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a lot clearer to you after you make the first step. And so most people try and think that they have

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to figure out the first thousand steps before they take the first one. When in reality, think about

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yourself in the dark with a flashlight that's pointing a foot in front of you and you take one step

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and then the next step gets clear. And it's much easier to just pull the thread and get started

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and take the first step than is to try and figure out every step because you're afraid of failing.

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Right? So I did the mastermind also with that one, I worked for the guy for free for three months.

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And you're like, Alex, I'll work for you for three months. The difference was the skills that I had

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applied there. I already was really in shape. I already knew a lot about nutrition. I knew a

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lot about training and I worked for him at his gym. All right. So for me, for him, I had value to

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provide. Right? I get asked all the time, like, dude, I'll get your coffee. I'll do whatever.

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I'm like, I'll pay someone who's not going to ask me questions to go get me coffee. I'm going to

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be real with you because you want to just suck up two hours of my day every day and do it for free.

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You're free is too expensive. It's overpriced. And so that's by the way, exactly what Ben Graham

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said to Warren Buffett. One Warren Buffett asked to work for Ben Graham for free. Ben Graham said

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you're overpriced. Context. So I did the mastermind. I did the workshop. I worked for him.

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And I showed up when he showed up. I showed up at the gym at 4 a.m. Because that's when he showed

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up and he worked till four. So you worked 12 hours a day. And I worked for them. And then after four,

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I still kept working in the gym. And I did that. And then from there, I learned how to start a

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gym. And that's how I started my first gym. I'm trying to think I went to traffic and conversion

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summit. That's when I learned about click funnels. And that's when I learned about the webpage

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thing I was like two something years later. And then from there, that was kind of what got me

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into the direct marketing world. And then I started, I read almost all of those, you know,

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the free books people give away. I read all of them. Like all of the guys books, which is why I'm

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so passionate about books for me. Because books like as much as I said, I don't read on a regular

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basis. I read targeted during seasons of my life. If I'm trying to get context on an industry,

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I'm only reading a very specific segment. I'm not reading like a book on the one thing. And then

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like how to make friends and influence people, which if you're 18, you should totally read that

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because you need to figure out how to talk to people. But like I needed to learn about direct

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response. And so I learned, I swallowed all that. And then I think the next thing I did was I paid

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a guy one on one $750 an hour to teach me how to run Facebook ads. And so I learned that in more

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depth because I learned like a basic understanding. But he learned, I taught, he taught me how to do

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like pixels and retargeting and audiences and all that. And I did not do any of that stuff.

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And then from there, I joined Russell's mastermind. And I didn't even have an online business. And

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that's when I learned about like the online world. So I learned about like the direct response world.

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And then I learned about like the online marketing world and like digital products and

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and information and education stuff. I learned about that world there. And just for context, like

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I never logged in to any of the stuff that I was given access to. I got exposed to people

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who brought in my thinking and got me to think in bigger increments. And that was the biggest

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gift. And that's hopefully the biggest gift I can hopefully give anybody on these channels

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just thinking in larger increments. If you can do that, you can change your life because you stop

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paying attention to stuff that's small potatoes. And like the biggest difference between rich

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dads and poor dads is that rich dads teach the kids to think in bigger increments. They're like,

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hey man, I got this thing on the weekend that's going to make me like a hundred bucks. It's like

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rich dad kids don't do it because they're going to like, I'm going to wait till I find the thing that

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makes me 10 grand. It's a choice. It's the decision making. Like that's the biggest gift of

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of being raised around rich people. He said they just don't waste their time on things that aren't

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worth it. That's the gift, right? It's not it's not like some good old boys club. It's the perspective

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of which they see opportunity and leverage. They're like, oh dude, I'm not going to open a dry cleaning

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store. Nothing wrong with that. They're like, I'm not going to do that. I'm going to get in a

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I'm going to get in a real estate. I'm going to I'm going to get into into sales. I'm going to get

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into finance because those are bigger leverage opportunities. So that was a misconception I wanted

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to clear up is that I have not bought a tremendous amount of information things that were high ticket

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but the ones that I did buy. And that was I think the last thing I really bought. That was

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expected. I mean, and then I bought and then I'll buy hours from people. I do that all the time.

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If I can buy time from somebody, I'll pay whatever. I probably paid 10 different people 10,000

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hour or more. And every single one of them was worth it. So recommend.