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go in on everyone and I have a little piece of content that I want to make for you today

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and it's something that's been on my mind for a few days and it started with thinking about

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like dichotomies so how we can have two opposing concepts that we're both in favor of yet

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aren't necessarily applicable in a certain situation and so I think this is the primary source of

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confusion that everyone has especially in consuming information like on the internet influencers

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whatever right it's like well what about this situation right and so what I want to do is give

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you an example in like the single trait that I have always like if you look at my journal here

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every day if you're just like what is what is Alex's goal for today what is my word and every day

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on my my my my my Jane it's be wise so since I've ever been writing things down at what my

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internal goal is and what trait I want to embody to my team to lay it to the company it's always

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to be wise and so what does that actually mean though and I think that if you look at billionaires

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and the people that you try to aspire to be like like we do the thing that got them there was how

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they process information how's that make decisions that's really it because if if two people are put

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you know in similar situations and then one becomes a billionaire and the other person becomes

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a person they make whatever right the point is is that they made different decisions and so how

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they process information and they took action on it is what differentiated them that's it and so

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for me my wish is always that I have the best lens to process information so it's like the well

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spring that from there every other decision you need to make in your life comes from

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um and the reason that I'm like my my goal for everyone who consumes this kind of like our stuff

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is that like you take everything in and then you ask is this is this relevant to me and whether

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it's our stuff whether it's Gary V stuff whether it's Grand Cardone whoever else you know stuff

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that you look at is is this relevant to me right and the majority of the time like it's difficult

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because some one person can say we need to be just right we have to be just we believe in justice

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right and you're like yes I believe in justice and then two minutes later you watch another piece

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of content and it says I believe in mercy I believe in empathizing with people's situations right

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and then who is right is it being just or is it being merciful is it being consistent or is it

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having variety and innovating right like where do you go because each of them is right but the

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differences context it's when right like do I need to make content every day or do I not need to

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make content well it depends right it depends on where you are and so the question is not like

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like everyone wants right and wrong everyone wants the playbook that's do this and then this but the

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like the reality of life is that it doesn't work that way right and so I think Trevor says something

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Dr. Cashy that I think he's been something that I absolutely love from like a thinking about concepts

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and what so he applied it to nutrition when he talks about the psychological binary but the

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biological continuum which is like people like to think carbs are good carbs are bad right I either

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ate over my calories area under my calories like either I hit my macros or I didn't hit my macros

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but the reality is that like it's it's not are you diabetic or are you not diabetic but how

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diabetic are you right and so like a lot of these things that we have these traits and like these

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things that we're pursuing aren't like should I be content or should I not be content should I

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coach my team or should I not coach my team you don't mean like it's not like that it's just to

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what extent and in your current season what makes the most sense if right now you can't sell

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it doesn't really matter if you have inbound inquiries because you don't know how to do anything

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with them right and so it's can you prioritize what skill sets you need to learn in what order

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does that make sense it's like do I have the wisdom to know in my situation whether or not this

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information I'm taking in applies right like I am one of the one of the speeches I gave at the

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summit was about telling your stories right and how to create a weaponized community right by

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reinforcing the stories that made you who you are and made you make the decisions that you made

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and have created the value system that you now believe in and stand for right and so in what

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least you communicate that there's a language that's that's in your day-to-day interactions with your

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trainers coaches team that's in your day-to-day interactions with your clients and then if you make

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content for those people inside of your group or whatever then that would be that place but

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right but if you don't have the fundamentals of business right you don't even have those people to

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make that for yet right that's kind of the point is like can you can you prioritize

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do you know the sequence of actions you need to take and the thing is is that no one person who's

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your consuming content from can tell that to you and that's what makes life challenging and also

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exciting is like what do I do next and that's where the one wish that I've always had in my

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whole life is I want to be wise it's like can I take this information and say like does this

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apply to me does this apply to me now and is this something that is a continuum or is this something

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that's a dichotomy right where it's seasonal there are times to be judged there are times to be

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merciful right and like how do you balance that like there are times to micromanage

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and then there are times to step back and so like the difficulty and like I think

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I'm Jack Rowan the title of his book is the dichotomy of leadership I haven't read it but I'm

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imagining it's probably about these topics which is that like the reason leadership is challenging

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is because it isn't black and white it's gray it's walking the middle path and with everyone who's

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like I want to be all in because it's easy to be all in because when it's all in you don't think

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about I think you just max this out hey guys real quick if you're new to the podcast I have a book

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on amazon called one hundred million dollar offers that over eight thousand five star reviews

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it has almost a perfect score you can get it for ninety nine cents on Kindle the reason I bring it

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up is that I put over a thousand hours into writing that book and it's my biggest gift for

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our community so it's my very shameless way of trying to get you to like me more and ultimately make

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more dollars to that later on in your business career I can push the partner with you so that's

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my gift go check it out him is on and back to the show but like that's not how business works

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business is gray is how can I be both right how can I be yes right either or yes right how can I do

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that and so I think the answer to that is wisdom is like can I am myself aware enough to know where

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I'm at right now in my journey in my path to know what information that I need to put through my

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decision making system right that I process away and prioritize information and see which one of

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these are relevant and which one do I need to act on today right which is why I implore everyone

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who ever watches our stuff to identify your bottleneck right to identify your bottleneck because

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there are one million things that you can do there are a million things that you should do to

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improve your business right like right now we are branded right a lot of people have noticed that

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like what wait I thought you did you said we shouldn't brand I think that most people who are

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watching this like is it contextual for you right right now we didn't start doing this branding

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thing until we were at a 50 million dollar run rate right and a lot of the people who have

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smaller businesses that did not grow as quickly focused really really hard on that and talk about it

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all the time the question is is that the priority for us it was not I'm not saying that that's

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necessarily right I'm not saying it's wrong I'm saying it depends and in our context it made sense

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for us to delay it because we had other priorities before that that made more sense with limited

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resources both human and attention and money right which which one of these things will I do and so

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it's easy to take things out of context and say like well Alex you should never brand no I'm

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bringing I think there's a time to do that and I think most people aren't there is there an

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exception always right of course are you wise enough to understand the difference that's my

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question for you right do you get the difference right now like and I'm only saying this because

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like I think I think it was I wouldn't even get into it the point is is like can you can you

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do you have do you have the self-awareness to know when to apply the dichotomies when to understand

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like where you sit on the continuum right and can you prioritize the one thing that you need to do

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which is why I hit on this so many times and like I I get called up on by by guys doing a lot

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of revenue and they're like how did you guys grow so fast and in a lot of times they're caught doing

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should do's they're caught doing shiny objects syndrome so I'm going to start talking about that

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probably a little bit more SOS shiny objects syndrome which is like it is so easy to distract entrepreneurs

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it is so easy and like the truth isn't sexy like if I wanted to distract everyone I'll give them a

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new opportunity that's what I would do I give them a new opportunity and just and just sell them on

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that because new is always the high ground from a marketing standpoint to better but the reality is

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that most times better is what's true and so like most people just need to do the shit that know

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they need to do and keep doing it and be consistent about it right rather than do something new

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the thing is is that new is exciting better is not more is not exciting making more ads yet again

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is not exciting it's not but it is probably what you need to do right calling your leads again

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is not exciting you already called them but it is probably what you need to do right and so what

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thing in your business is bottlenecking you and do you have the wisdom to be able to shut out

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everything else despite the fact that the other things are also correct but may not be correct

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in your current situation your contextual situation and so like the only way that you will be

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able to move faster than everyone else is by understanding which of these zillion pieces of

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information that you're that are bombarding is the right one for you to apply today all right

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and like so that's my wish for you and that's the single trait that I that I remind myself

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every morning like I will be wise which means I will look at all of these things that I should do

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and decide which of them is truly the thing that if applied and if applied consistently

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will make the biggest difference in my business and then do it and then don't look at anything

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else until that thing is completely systematized right like I tell everyone here like go make ads

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do I like was there a time when that was all that I focused on yes now I have a team that

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makes sense so that process is still being done consistently and then I've moved on to the next

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piece right and so like if I did not have this locked in I would not be branded I would not be

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making content I would not be doing these other things that you see me do because there are other

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things that are higher priority that I did first and that is my belief given our context

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given our situation for how we've chosen to grow and so like are there differences in short

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or B2B instead of B2C but are there similarities maybe that's up to you to figure out so anyways

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hope you guys have an amazing Sunday this is definitely more abstract if you take a moment to like

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this and comment on it I think it's like as as there's more information that comes out there

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the searching through a prioritizing of information is what becomes more important right

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like when the internet exploded the first thing that became the most valuable was the thing

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that helped you search through which is Google right so as there's an explosion of information

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the thing that then it creates the most values the thing that allows you to start to prioritize

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which means for you for us for all of us the thing that makes us more valuable is not

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the information they have access to because we have all have access information but it's like

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what filter are you processing it through so that you can understand and prioritize what's

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important and what's not today so anyways lots of love hope you guys have an amazing day like

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comment and share it with a friend don't learn amazing and I'll catch you guys in the fifth set