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Hey, what's going on everyone? I wanted to make you guys a quick video this morning.

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I've been MIA, so I apologize. I've just been busy growing back my facial hair.

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I'm just kidding. We have our gymware summit in a week and so I've just been prepping all of our

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presentations and all that kind of stuff. But the topic of today that I wanted to kind of dive into

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with you was how to grow your gym without marketing. And what I wanted to kind of talk about was kind

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of like the two schools of thought that kind of exist out there. There's like one school of thought

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that's all about marketing. You need to not run Facebook ads, you need to learn how to sell

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and all that kind of stuff. The other school of thought is the don't buy ads. You know what I mean?

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Don't market at all. Don't spend any money. You should be good enough to grow on your own.

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And so where do you lie? In the beginning, a lot of times, at least for me when I started my gym,

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I didn't know how to market. And so my gym grew organically. So I was like, okay, that's what I need

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to be doing. But what's happening in this happens to most people is that their gym stops growing

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organically at a certain point. And usually it's because your ability to give service to every single

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person that comes into your facility goes down as it grows, right? It grows organically. You get

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word of mouth. You're asking them like, hey, we're starting a gym. Like, please bring your friends.

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You don't have like, you have that kind of vibe. It's exciting. It's new. People come in, right?

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And the issue is that as you get to 50, 60, 70, 80 members, all of a sudden, like you can't be

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there all the time for everyone. And so your ability to scale service, delivering service goes down,

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right? And so that's usually the place where most gym start stoning because they grew up to that

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point organically. And then they stopped because the level of service that they're providing versus

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what they're charging is equal or less, right? So if it's not good enough that people are going to

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tell their friends about it, right? And so then the question is, well, then which is right? In my

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opinion, you should be able to grow your business without marketing, right? The problem is what happens

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when it's not growing without marketing, right? And you need to still pay bills and you still have

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cash flow issues. And so my kind of where I fall with this is that you do need to learn how to

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market unless your gym is good enough to grow organically, right? But if it's not, there's no way for

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you to be able to fix that issue without cash flow. And so with marketing, you can get cash flow.

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And then cash flow can give you the ability to breathe, pay payroll, hire more people, etc. And

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then actually scale delivery, solve the problem that you originally had to begin with.

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Which was that like you couldn't scale you and you didn't have the money to get other people

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to help you out. And that's kind of where marketing comes in. That being said, the kind of ultimate

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scenario is where, and this is kind of what we fell into. So I would say that I started from a

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marketing camp in terms of like how I approached a business. And then we really fell into

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understanding that having an unbelievable service just makes your marketing dollars

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multiply so much further than anything else. And it was because I was already good at marketing

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in sales. And then what I ended up selling was marketing in sales. And so the actual product

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that we made with gym launch is really good. And so I learned that having an amazing,

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amazing product totally compounds how much money you make. And so now like it's totally

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made me rethink all of the things that I originally thought about with regards to the gyms,

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which is like, if I knew what I know now when I was running my gyms, I probably would run them

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a lot better. You know what I mean? Like I would have really, really, really looked at every single

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person to be like, how can I get this person to bring more customers? How can I get how can I

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totally blow them away? Like what they come in for and pay you for for fitness and services is what

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they come for. But what they stay for is everything else that you're able to give them that they

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didn't ask for, right? Hey guys, real quick, if you're new to the podcast, I have a book on Amazon

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called 100 million dollar offers that over 8,000 five star reviews and it has almost a perfect

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score. You can get it for 99 cents on Kindle. The reason I bring it up is that I put over a thousand

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hours into writing that book. And it's my biggest gift for our community. So it's my very shameless

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way of trying to get you to like me more and ultimately make more dollars to that later on in your

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business career. I can finish the part with you. So that's my gift. Go check it out. Amazon and

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back to the show. It's everything that you can possibly think of to make their life easier. Like

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giving them like impromptu, like literally like insanity, like impromptu massage as daycares,

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events, social gatherings, community, like all these other things that you can give them to satisfy

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all their other needs. But you don't need to say that everything that you do that you didn't promise

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is over-delivering because the worst part is if you over-promise and under-deliver, it's better to

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under-promise and over-deliver, right? And so like I said, if I went back in time, I probably

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would be running things so just basically the way we run gym lunch now, exceptional customer

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service, et cetera. But the thing is that unless you've turned that corner, there's really no way

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for the business to grow unless you have the ability to generate cash flow will and that's

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where the marketing and sales comes in. And so what that allows you to do is it gives you the

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cash flow to learn, it gives you the cash flow to buy information from other people, it gives you

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the cash flow to invest in yourself, to invest in the business more, because unless you were lucky

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enough to have started with an unbelievably clear idea of how to scale delivery, how to scale

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service, how to train the teams, et cetera, but likely the gym won't grow at past a certain point

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because the delivery's just not good enough. Straight up, it's just not good enough. That's why it's not

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growing. It totally doesn't advertise that much because the food's amazing, right? It doesn't need

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to advertise and that's how the gym should be, but the reality is that most gyms aren't, right? And so

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in the meantime, that's why you need to market and sell so that you learn, like you get the cash

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so that you can have the time and the resources to go learn how to make that gym the way it should have

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been originally, right? It'd be great to have a perfect gym on a right when you started, but most

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of us weren't so lucky. And so that's where marketing and sales comes in. The good news is that you can

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learn it real fast. So anyways, I just wanted to make that because it was on my mind this morning

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because I saw someone comment about like, shouldn't my gym grow organically or should I be learning

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how to market and sell the answers, yes. It should grow organically, but if it's not,

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then you need to learn how to market and sell. So anyways, guys, lots of love,

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tag a friend, and if you're a gym owner and you're in here,

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and you're not in gym launch, you should be because it's really good. All right, guys,

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have an awesome day, and I'll talk to you soon. In gym words, I'll see you at the summer next week.