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I don't know what it is about this, but like the word and the concept of deserving something bothers me to my core welcome to the gym secrets podcast where you talk about how to get more customers how to make more

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per customer and how to keep them longer and the many failures and lessons that we have learned along the way.

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I hope you enjoy and subscribe.

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Good morning, everyone. I hope you guys have a great Friday. I was in a little bit of a pensive mood this morning because I was packing my bags for a vacation, which is the first vacation that I will have gone on.

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Hopefully successfully in my professional capacity since I was 20. I'm basically since I graduated college.

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And what's weird about this is like I try to go on vacation. I think three other times in my career and each time I went back home to work for the next like within 48 hours.

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So I cut them short to this time. I'm hoping I make it through and it's interesting because I was talking to our neighbor yesterday. He's an entrepreneur and he sold his business and I was like, yeah, we're going on vacation tomorrow and he's like, good for you, man. He's like, you deserve it. He's like, you work your ass off.

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And I don't know what it is about this, but like the word and the concept of deserving something bothers me to my core.

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Like it's something that I like and I just I don't think anyone deserves anything. And I'm not saying that in terms of like the grind hustle thing, like not that side.

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But like I think that like I have done enough bad things in my life. I have wronged people. I have, I have, I mean, I've just done like as a human, you know what I mean?

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Like I've just done things that I am not proud of the or the my my life. And I don't think I deserve anything. And I really mean that.

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Like I don't think I deserve anything. And and I don't really think anyone deserves anything. So I think we're all flawed.

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And and what's what's weird about that is like I think like you're born in America. It's like you already won. Like we deserve nothing more.

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You know what I mean? Like you're not born in sub-Saharan Africa, you know, with like a one out of six chance of living or whatever it is, right?

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And so it's like it's it's this really weird sensation from your thought process that like I have to like I'm like pulling a part of like deserving stuff.

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And I don't know because what's weird is like I like it feels counter to my identity, right? Cause like I'm I've always been the guy who when I was in the gym and really literally everything up to this point.

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And still was like every time I saw someone else on vacation, I was like, fuck yeah, I was like I'm getting ahead.

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I was like every time you really like you relax and you sleep and you enjoy your life. I was like I'm getting one step closer while you do whatever you're doing, right?

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And like that I almost feel like I got more joy out of that than anything that a vacation could give you.

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You know, and while everyone else was on vacation, everything was even quieter for me. So I got laser focused, you know what I mean?

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I could do more like I was advancing at like double speed, you know, I was doing double time.

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Well everyone else was on vacation. And so it's this weird thing where I'm like I don't want anyone to feel like they can gain on me.

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While like while I'm taking this five days, you know what I mean?

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And you know we're supposed to take off and not you know bring any work with us.

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I'm still going to end up not well not working, but I'm going to bring a bunch of books that I want to want to read while I'm there.

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Hopefully I can at least advance my skills during during the vacation.

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But I don't know if I have like an answer for this. This was just more like a just a weird thought process this morning that I found myself in.

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I was like packing, you know, snow gear, you know, it's like because we're going to like a ski resort.

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And I was like packing, I was like what like what life is this? Like you know, I mean like this is crazy. Like I'm going on vacation.

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What's going on? And so I think you know as a as a total little pivot during this conversation thought process is that like I don't think anyone deserves anything.

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I think the thought of deserving something is literally the most entitled bullshit like I've ever heard of in my entire life.

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Like if you're like I deserve it's like ah, it's like someone says like I deserve like you deserve jack shit. You mean you deserve nothing ever.

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Like like anyone like and especially if it's because you're of like an identity thing of like I deserve this because I'm a woman.

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Like I deserve this because I'm a man because I'm a race because I'm a whatever you deserve nothing. No deserves anything right and like just like drives me what like nuts.

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And so what's interesting and the kind of corollary to that of the whole deserving thing mindset because like as soon as you think you deserve something and you stop and you expect the universe to give which never happens right.

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No one's going to stand there and be like oh they deserve a handout right like for me deserve is like a pity it's like I deserve to be pitted like I never want to be pitted.

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You know I mean like ever in my whole life never and so from a deserving standpoint what's interesting about this is that.

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Hey guys love that you're listening to the podcast if you ever want to have the video version of this which usually has more facts more visuals more graphs you know drawn out stuff.

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Sometimes it can help hit the brain centers in different ways you can check my YouTube channel it's absolutely free to check that out if that's what you are into and if not keep enjoying the show.

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I think that the game is rigged because I think if you don't think you deserve things at all like you deserve nothing.

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Then what's interesting is that you can take the actions while still being undeserving and get the thing that you want.

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Just weird right like you can be an undeserving shit right and not be the perfect person right because no one is and still be able to get what you want by still doing the things and so.

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It's this weird place where you're like I don't deserve this life you know like I don't deserve these things but I can still enter the cheat codes and do the things to get there and still get it even though I don't deserve it.

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And so it's just it's just a wild ride and it's it's kind of it's tripping with my head a little bit.

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Sometimes we're like about to go on this vacation to some really nice resort.

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It's going to I don't know I'll let you know how it goes it feels weird because it just doesn't feel like me you know what I mean like you know I'm wearing $14 for

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the American champions you know that I've been wearing I've only have two pairs of these and I alternate the same blue pair every day.

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You know I don't know like I've got a whole not this one my other ones have holes and I just don't you know what I mean it's like it's just not me so I don't know if it's like because I don't want that I don't want that to change my identity I don't want to get soft.

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You know what I mean like I don't want nice things like oh I can't take a shower and anything but marble you know what I mean like I just I just don't want that to rub off on me.

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And so it's this weird thing of like I'm like not even sure if I want to enjoy the vacation because I don't want to want I don't want to want a vacation you know what I mean I don't want to think I can't wait to the next vacation because then it's like it's going to throw off the game.

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Like I want to be on vacation in hope and this was happened every time is like I go there and then I'm like man I can't wait to get back to work so I can like move forward.

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Anyway so we're going on this thing and I will let you know if I if I crack some code of figuring out how to how to be there enjoy it while also not feeling like I'm getting soft you know to the game that anyways I hope you guys have an amazing Friday I hope you guys have amazing holidays I may make something while I'm there I may not but I hope you guys just have an awesome holiday time period I hope you guys are prepping and getting your teams ready for the day after Christmas.

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From the 26th to 31st of December is going to be hottest sales weeks and fitness everyone is off everyone is just doing nothing feeling bloated and then you know from all the holiday parties and all the eating out with the family and all they see is new year coming and the impendingness of the fact that they are not better than they were last year and they're actually heavier.

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And so that is the time where you can bring them in show rates are higher people got time and you can pre-sell and go hard and that's actually one of the other reasons is like I've never really did the vacation.

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I went back home twice when I first years of owning the gyms and I left within 48 hours I was supposed to be there for like five days and I left within two days because I was like I just can't do with this.

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Like I got stuff I got to prepare for I got you know I got shit to do I was like is we're about to go into the heavy season and starts the day after Christmas and so anyways maybe you guys resonate with that haven't taken off a holiday season in a long time I'm still we're still obviously back the day after Christmas because like we got shit to do.

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But anyways I hope you guys are gearing up we guys have some good campaigns planned if you don't have campaigns planned please do your God plan something externally and internally as an internally to your existing members should base a big referral play bring friends you know a free challenge a non free challenge whatever bring people in.

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You got a market if you're like I'm not sure what we're going to do like decide on something you have to do something and easy easy process for that is start 10 days out you know five emails five texts lead it to an event and a sign up right doesn't have to be super complicated put a couple Facebook posts with you and your trainers like just don't don't get crazy with it.

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Everyone wants to like this is like the Black Friday time like everyone wants to feel better about fitness like let them do it so just just open your doors and accept what they're giving out.