WEBVTT 1 00:00:00.000 --> 00:00:02.320 I think that you can win either way. 2 00:00:02.320 --> 00:00:03.960 I absolutely think you can win either way, 3 00:00:03.960 --> 00:00:06.680 but it definitely changes how long you can play. 4 00:00:06.680 --> 00:00:07.800 If you want the challenge, 5 00:00:07.800 --> 00:00:10.120 then you basically create goals to create challenges. 6 00:00:12.440 --> 00:00:13.520 The wealthiest people in the world 7 00:00:13.520 --> 00:00:14.720 see business as a game. 8 00:00:14.720 --> 00:00:16.240 This podcast, the game is my attempt 9 00:00:16.240 --> 00:00:17.600 at documenting the lessons I've learned 10 00:00:17.600 --> 00:00:19.200 on my way to building acquisition.com 11 00:00:19.200 --> 00:00:20.800 into a billion dollar portfolio. 12 00:00:20.800 --> 00:00:22.560 My hope is that you use the lessons to grow your business 13 00:00:22.560 --> 00:00:23.960 and maybe someday soon partner with us 14 00:00:23.960 --> 00:00:25.400 to get to a hundred million dollars and beyond. 15 00:00:25.400 --> 00:00:26.600 I hope you share and enjoy. 16 00:00:30.920 --> 00:00:33.040 If you want to be exceptional or something, 17 00:00:33.040 --> 00:00:35.000 it means you have to put a lot of input into it. 18 00:00:35.000 --> 00:00:37.360 And you can't be exceptional at very many things 19 00:00:37.360 --> 00:00:38.760 because of how many inputs you have 20 00:00:38.760 --> 00:00:40.000 and how limited they are. 21 00:00:40.000 --> 00:00:42.280 So if time is an input, we all have the same amount of time. 22 00:00:42.280 --> 00:00:44.040 And if it takes a huge amount of that time 23 00:00:44.040 --> 00:00:45.320 to get good at one thing, 24 00:00:45.320 --> 00:00:48.320 then if you take that as the assumption we're basing this on, 25 00:00:48.320 --> 00:00:50.200 then there's just not many things you can get very good at. 26 00:00:50.200 --> 00:00:51.760 And so then it takes some level of selection 27 00:00:51.760 --> 00:00:53.880 to be like, what thing do I want to get good at? 28 00:00:53.880 --> 00:00:54.560 You know, so funny. 29 00:00:54.560 --> 00:00:55.840 I saw the background of my gym. 30 00:00:55.840 --> 00:00:57.720 It said that picture that I posted 31 00:00:57.720 --> 00:00:59.360 of like one of my first video content. 32 00:00:59.400 --> 00:01:00.200 It said the back of the wall. 33 00:01:00.200 --> 00:01:02.320 I made this, I made this quote up and I painted it. 34 00:01:02.320 --> 00:01:05.080 You can see how ugly the page is, the back wall. 35 00:01:05.080 --> 00:01:09.320 It says strength doesn't come from doing 36 00:01:09.320 --> 00:01:11.080 what you think you can, 37 00:01:11.080 --> 00:01:12.920 but doing what you think you can't 38 00:01:12.920 --> 00:01:13.880 is what I think it says, 39 00:01:13.880 --> 00:01:15.160 which I don't agree with the word strength, 40 00:01:15.160 --> 00:01:16.000 it should be growth. 41 00:01:16.000 --> 00:01:17.720 But anyways, I like the idea. 42 00:01:17.720 --> 00:01:20.400 And so I think that one of zero is very much like that, 43 00:01:20.400 --> 00:01:22.240 which is one of one is doing something 44 00:01:22.240 --> 00:01:23.720 that only you can do. 45 00:01:23.720 --> 00:01:24.880 One of zero is doing something 46 00:01:24.880 --> 00:01:26.400 that you've never done before 47 00:01:26.400 --> 00:01:28.480 and that ideally no one else could do. 48 00:01:28.520 --> 00:01:30.120 And so it's an amount of work 49 00:01:30.120 --> 00:01:32.120 that most people just don't comprehend. 50 00:01:32.120 --> 00:01:33.600 And it's really hard to even describe it 51 00:01:33.600 --> 00:01:34.920 because like I can say, 52 00:01:34.920 --> 00:01:37.240 I spent six hours a day for 18 months 53 00:01:37.240 --> 00:01:41.080 on this one project and people on other heads. 54 00:01:41.080 --> 00:01:44.120 But spent six fucking hours on one thing once, 55 00:01:44.120 --> 00:01:46.600 then do it 500 times. 56 00:01:46.600 --> 00:01:48.600 And then like you'll start to see 57 00:01:48.600 --> 00:01:50.600 the soul crushing amount of effort 58 00:01:50.600 --> 00:01:52.760 that it takes to stick with it. 59 00:01:52.760 --> 00:01:54.560 Now I've been able to extend how long 60 00:01:54.560 --> 00:01:55.560 I work on projects 61 00:01:55.560 --> 00:01:58.120 because you can have a short project you get to win. 62 00:01:58.160 --> 00:01:59.480 I can work a little longer the next time. 63 00:01:59.480 --> 00:02:01.080 I can work a little longer the next time. 64 00:02:01.080 --> 00:02:03.080 Really good books are one of the hardest projects to do 65 00:02:03.080 --> 00:02:04.640 because you get almost zero reinforcement. 66 00:02:04.640 --> 00:02:07.280 It's very punishing for most of the time 67 00:02:07.280 --> 00:02:09.400 until quote the end. 68 00:02:09.400 --> 00:02:10.880 But the process itself, 69 00:02:10.880 --> 00:02:13.680 there is some sort of joy in being the type of person 70 00:02:13.680 --> 00:02:16.120 who is able to endure that. 71 00:02:16.120 --> 00:02:17.640 I have a lot of entrepreneur friends who are like, 72 00:02:17.640 --> 00:02:18.960 oh, I just finished my book. 73 00:02:18.960 --> 00:02:20.400 I'm gonna write a book just like you did. 74 00:02:20.400 --> 00:02:22.160 I was like, no, you won't. 75 00:02:22.160 --> 00:02:23.080 No, you won't. 76 00:02:23.080 --> 00:02:24.120 They'll like it work well for him. 77 00:02:24.120 --> 00:02:25.360 I'll do that too. 78 00:02:25.360 --> 00:02:27.040 His book was so good, I'll write one too. 79 00:02:27.080 --> 00:02:28.400 It doesn't work that way. 80 00:02:28.400 --> 00:02:30.120 They've never even written anything. 81 00:02:30.120 --> 00:02:33.240 So they're starting it like where I was when I was 15. 82 00:02:33.240 --> 00:02:34.080 And I would say the same. 83 00:02:34.080 --> 00:02:35.560 It's probably like people who look at Mr. Beast now 84 00:02:35.560 --> 00:02:37.040 or like, oh, I'll just go make YouTube videos. 85 00:02:37.040 --> 00:02:38.640 He started his 13. 86 00:02:38.640 --> 00:02:41.240 And he's been spending more than six hours a day 87 00:02:41.240 --> 00:02:43.480 trying to make videos since then. 88 00:02:43.480 --> 00:02:45.560 And so there's just like so much depth of knowledge 89 00:02:45.560 --> 00:02:48.400 that you can get that just takes time. 90 00:02:48.400 --> 00:02:50.800 But the thing is this from the happiness perspective, 91 00:02:50.800 --> 00:02:53.320 I find a lot of joy and excellence. 92 00:02:53.320 --> 00:02:56.160 And I think that work well done 93 00:02:56.160 --> 00:02:58.680 provides dividends forever. 94 00:02:58.680 --> 00:03:00.480 So we were to think about like subjective well-being 95 00:03:00.480 --> 00:03:04.840 or like purpose or meaning or utility or usefulness, 96 00:03:04.840 --> 00:03:07.160 any of those, whatever one you want to optimize for. 97 00:03:07.160 --> 00:03:09.240 I am proud of the first book I wrote. 98 00:03:09.240 --> 00:03:10.680 I'm proud of the second book I wrote. 99 00:03:10.680 --> 00:03:12.040 I'm proud of the third book I wrote. 100 00:03:12.040 --> 00:03:14.280 And I'm proud of the book that I'm writing right now. 101 00:03:14.280 --> 00:03:17.160 And when I look back on them, every time I see them, 102 00:03:17.160 --> 00:03:19.760 and I see people benefit from them, I get a reward 103 00:03:19.760 --> 00:03:20.840 for one time input. 104 00:03:20.840 --> 00:03:24.240 Even though it was a year for the rest of my life, 105 00:03:24.240 --> 00:03:26.640 I will get rewarded for that effort. 106 00:03:26.640 --> 00:03:28.320 And so it just encourages me more and more 107 00:03:28.320 --> 00:03:30.440 to do things the right way. 108 00:03:30.440 --> 00:03:33.560 And I think people who build exceptional products 109 00:03:33.560 --> 00:03:34.960 think about products the same way, 110 00:03:34.960 --> 00:03:36.720 which is like it has to be right. 111 00:03:36.720 --> 00:03:37.560 It just has to. 112 00:03:37.560 --> 00:03:39.200 It's all the hundred details. 113 00:03:39.200 --> 00:03:40.760 It's not the big idea. 114 00:03:40.760 --> 00:03:43.920 It's the hundred details that make the difference between it. 115 00:03:43.920 --> 00:03:45.880 Like the Mr. Beast videos versus other people 116 00:03:45.880 --> 00:03:46.880 who try to be like Mr. Beast, 117 00:03:46.880 --> 00:03:49.080 it's a hundred details that make his videos better. 118 00:03:49.080 --> 00:03:50.360 It's not just the thumbnail. 119 00:03:50.360 --> 00:03:51.840 Where I like, it's not that. 120 00:03:51.840 --> 00:03:53.320 It's a hundred things. 121 00:03:53.320 --> 00:03:55.560 I see joy a lot as just being present in the moment 122 00:03:55.560 --> 00:03:57.880 because I think you can joyfully mourn. 123 00:03:57.880 --> 00:03:59.880 Like if someone's, you know, died, 124 00:03:59.880 --> 00:04:02.600 I think you can find joy in a morning experience 125 00:04:02.600 --> 00:04:04.440 if you're consoling someone else. 126 00:04:04.440 --> 00:04:07.000 I think it's just being present and being okay 127 00:04:07.000 --> 00:04:08.200 with experiencing life. 128 00:04:08.200 --> 00:04:09.440 That's how I see joy. 129 00:04:09.440 --> 00:04:10.400 Now I haven't defined it, 130 00:04:10.400 --> 00:04:12.160 and I'll probably spend more time defining the words, 131 00:04:12.160 --> 00:04:14.040 but I just needed being present. 132 00:04:14.040 --> 00:04:16.800 I experience joy when I am present. 133 00:04:16.800 --> 00:04:18.040 Like I'm enjoying those. 134 00:04:18.040 --> 00:04:20.000 I feel very present right now. 135 00:04:20.000 --> 00:04:24.160 As soon as you give up the goal of happiness 136 00:04:24.160 --> 00:04:25.840 or even meaning, 137 00:04:25.840 --> 00:04:29.040 then it stops being this thing that's outside of you. 138 00:04:29.040 --> 00:04:30.600 And so it allows you to be present in the moment 139 00:04:30.600 --> 00:04:33.240 and do what you want to do or do what you need to do. 140 00:04:33.240 --> 00:04:35.120 And so if you always have this thing 141 00:04:35.120 --> 00:04:36.840 that you're measuring against, 142 00:04:36.840 --> 00:04:38.400 one, there's always a delta between where you are 143 00:04:38.400 --> 00:04:39.760 and where it is. 144 00:04:39.760 --> 00:04:44.920 But I think oftentimes it'll optimize for the wrong path. 145 00:04:44.920 --> 00:04:47.440 And I think happiness for most people is pleasure seeking. 146 00:04:47.440 --> 00:04:49.120 So they call it happiness, 147 00:04:49.120 --> 00:04:50.920 but it's really hedonism. 148 00:04:50.920 --> 00:04:54.720 And most, I don't like to appeal to religion, 149 00:04:54.720 --> 00:04:56.920 but in terms of old ideologies, 150 00:04:57.920 --> 00:04:59.120 most people have found, 151 00:04:59.120 --> 00:05:01.360 and I'm sure there are some signs that I don't know 152 00:05:01.360 --> 00:05:03.560 that people who pursue hedonistic lifestyles 153 00:05:03.560 --> 00:05:06.240 tend to be the most empty and the least fulfilled. 154 00:05:06.240 --> 00:05:09.600 And so I think people have just swapped the word happy 155 00:05:09.600 --> 00:05:11.480 or hedonism for happiness, 156 00:05:11.480 --> 00:05:14.080 and they think they wouldn't want to say that. 157 00:05:14.080 --> 00:05:16.280 But if you look at the actual activities 158 00:05:16.280 --> 00:05:17.560 that they're pursuing, 159 00:05:17.560 --> 00:05:19.560 they're almost purely pleasure seeking. 160 00:05:19.560 --> 00:05:22.160 Most pleasure-based activities are 161 00:05:22.160 --> 00:05:26.000 they're pleasure now at the sacrifice of goal 162 00:05:26.000 --> 00:05:27.680 or something later. 163 00:05:27.680 --> 00:05:29.800 To be fair, I don't think there's anything wrong with that. 164 00:05:29.800 --> 00:05:32.520 I'm just saying like, no, what we're optimizing for. 165 00:05:32.520 --> 00:05:34.840 So there was this big philosophy website 166 00:05:34.840 --> 00:05:37.840 and then Naval quoted that site, 167 00:05:37.840 --> 00:05:40.360 and it was a desire as a contract we make with ourselves 168 00:05:40.360 --> 00:05:42.120 to be unhappy until we get what we want. 169 00:05:42.120 --> 00:05:44.400 And I mean, I fundamentally agree, 170 00:05:44.400 --> 00:05:45.520 whenever you want something, 171 00:05:45.520 --> 00:05:47.040 it means you don't have it, 172 00:05:47.040 --> 00:05:51.560 and you basically create deprivation within yourself 173 00:05:51.560 --> 00:05:53.400 to motivate behavior. 174 00:05:53.400 --> 00:05:56.120 So if you see motivation is the equal opposite of deprivation, 175 00:05:56.120 --> 00:05:58.160 you are hungriest when you haven't eaten for a while, 176 00:05:58.160 --> 00:06:02.160 you have a huge motivation to sleep when you're exhausted, right? 177 00:06:02.160 --> 00:06:06.600 And so if we want something, we create deprivation 178 00:06:06.600 --> 00:06:10.200 within ourselves to motivate ourselves to get it. 179 00:06:10.200 --> 00:06:13.600 But by creating deprivation, we basically create, 180 00:06:14.520 --> 00:06:16.760 now he calls it unhappiness. 181 00:06:16.760 --> 00:06:19.160 But I don't know if I necessarily agree with that 182 00:06:19.160 --> 00:06:22.040 as the, I think we just, we create deprivation. 183 00:06:22.040 --> 00:06:27.040 But I mean, I think the way to skirt that is wanting a challenge. 184 00:06:27.960 --> 00:06:30.600 And so if you just genuinely want to fight bigger 185 00:06:30.600 --> 00:06:32.160 and bigger bosses, 186 00:06:32.160 --> 00:06:35.360 then the fact that you get the gold at the end becomes, 187 00:06:35.360 --> 00:06:38.040 like if anything, the gold at the end is like a relevant, 188 00:06:38.040 --> 00:06:39.960 you just want to find the next boss. 189 00:06:39.960 --> 00:06:42.880 And most of the champions that are out there 190 00:06:42.880 --> 00:06:45.200 that I've seen, you live the Michael Jordan's the, 191 00:06:45.200 --> 00:06:47.080 I mean, a lot of Olympians have huge depression 192 00:06:47.080 --> 00:06:51.000 after they get a gold because now what? 193 00:06:51.000 --> 00:06:54.520 And I think you can see how people react to victory 194 00:06:54.520 --> 00:06:58.600 tells you what motivated them, 195 00:06:58.600 --> 00:07:00.880 or rather what they were deprived of. 196 00:07:00.880 --> 00:07:03.880 So if the goal was to be exceptional, 197 00:07:03.880 --> 00:07:05.320 then that person hits the gold, 198 00:07:05.320 --> 00:07:07.000 sees it as a foregone conclusion, 199 00:07:07.000 --> 00:07:09.200 and it's just excited to move on to the next thing. 200 00:07:09.200 --> 00:07:11.640 If they made their entire life about getting the gold, 201 00:07:11.640 --> 00:07:14.040 then they have no idea what to do, 202 00:07:14.040 --> 00:07:15.560 because they were married to the outcome, not the process. 203 00:07:15.560 --> 00:07:18.640 And again, I think that you can win either way. 204 00:07:18.640 --> 00:07:20.960 I absolutely think you can win either way. 205 00:07:20.960 --> 00:07:23.680 But it definitely changes how long you can play. 206 00:07:23.680 --> 00:07:24.800 If you want the challenge, 207 00:07:24.800 --> 00:07:27.320 then you basically create goals to create challenges, 208 00:07:27.320 --> 00:07:28.960 create goals to achieve goals. 209 00:07:28.960 --> 00:07:32.720 You set new goalposts just so that you can have the trial. 210 00:07:32.720 --> 00:07:34.080 And so like, someone's like, 211 00:07:34.080 --> 00:07:35.080 what happens when he hit a billion? 212 00:07:35.080 --> 00:07:36.760 I was like, I'll make it 10. 213 00:07:36.760 --> 00:07:38.160 And when I have 10, I'll hit 100. 214 00:07:38.160 --> 00:07:40.280 It doesn't matter, I'll die and I'll give it all away. 215 00:07:40.280 --> 00:07:41.120 It's just relevant. 216 00:07:41.120 --> 00:07:44.440 It's just like, I want to be better. 217 00:07:44.440 --> 00:07:47.800 And the only way to be better is to do the work 218 00:07:47.800 --> 00:07:48.920 that I know I should do. 219 00:07:48.920 --> 00:07:50.600 And so that way every day, I'm doing the work. 220 00:07:50.600 --> 00:07:52.720 And at least for me, that has worked. 221 00:07:52.720 --> 00:07:53.800 Do whatever you want. 222 00:07:53.800 --> 00:07:55.120 That has worked for me. 223 00:07:55.120 --> 00:07:58.040 It's this whole fallacy around being done. 224 00:07:58.040 --> 00:07:59.560 It's this whole idea that we can finish. 225 00:07:59.560 --> 00:08:01.440 We can work so hard, we never have to work again. 226 00:08:01.440 --> 00:08:02.960 We can eat so big, we never have to feed again. 227 00:08:02.960 --> 00:08:04.640 We can sleep so well, we never have to sleep again. 228 00:08:04.640 --> 00:08:06.680 It's just a fallacy, it's not true. 229 00:08:06.680 --> 00:08:10.120 And people lose their lives trying to find that one meal 230 00:08:10.120 --> 00:08:13.440 or that one sleep or that one goal, 231 00:08:13.440 --> 00:08:15.240 that'll satisfy them for good. 232 00:08:15.240 --> 00:08:16.080 And it never does. 233 00:08:18.320 --> 00:08:20.640 Hey guys, love that you're listening to the podcast. 234 00:08:20.640 --> 00:08:23.480 If you ever want to have the video version of this, 235 00:08:23.480 --> 00:08:26.040 which usually has more effects, more visuals, more graphs, 236 00:08:26.040 --> 00:08:27.440 you know, drawn out stuff, 237 00:08:27.440 --> 00:08:29.920 sometimes it can help hit the brain centers 238 00:08:29.920 --> 00:08:30.760 in different ways. 239 00:08:30.760 --> 00:08:31.600 You can check out my YouTube channel. 240 00:08:31.600 --> 00:08:33.360 It's absolutely free to check that out. 241 00:08:33.360 --> 00:08:35.280 If that's what you are into and if not, 242 00:08:35.280 --> 00:08:36.400 keep enjoying the show. 243 00:08:38.200 --> 00:08:39.040 So when I was selling Jemuch, 244 00:08:39.040 --> 00:08:41.080 there was basically a year where I couldn't really work. 245 00:08:41.080 --> 00:08:42.400 Most because if I worked in the business, 246 00:08:42.400 --> 00:08:44.720 then it would look like I was a keen end of the business. 247 00:08:44.720 --> 00:08:46.320 And I didn't know if we were going to sell, 248 00:08:46.320 --> 00:08:47.480 so I didn't want to start another company. 249 00:08:47.480 --> 00:08:48.960 So basically just to like subsist, 250 00:08:48.960 --> 00:08:50.880 I could even start new endeavors 251 00:08:50.880 --> 00:08:52.400 or initiatives within the company. 252 00:08:52.400 --> 00:08:54.200 So I just had to do nothing basically. 253 00:08:54.200 --> 00:08:55.840 And so for me, it was the most depressed I've been. 254 00:08:55.840 --> 00:08:58.240 If you look at some of the videos during that time period, 255 00:08:58.240 --> 00:09:00.440 a lot of them are me being pretty sad 256 00:09:00.440 --> 00:09:02.680 and being like, what the fuck is life about? 257 00:09:02.680 --> 00:09:05.280 But it's just that for me, again, I'm not religious, 258 00:09:05.280 --> 00:09:06.400 but I do find it interesting 259 00:09:06.400 --> 00:09:10.040 that the first thing God gave Adam in the Bible 260 00:09:10.040 --> 00:09:13.360 before giving him a wife was giving him a job. 261 00:09:13.360 --> 00:09:17.720 Work, 10 to the garden, before he gave him a wife. 262 00:09:17.720 --> 00:09:19.320 And I find that really interesting. 263 00:09:19.320 --> 00:09:23.560 I don't like religion aside, we're built to work. 264 00:09:23.560 --> 00:09:26.440 And so for me, especially, I'm built to work. 265 00:09:26.440 --> 00:09:29.440 And so if I'm working, I'm good. 266 00:09:29.440 --> 00:09:30.920 And the days that I enjoy the most 267 00:09:30.920 --> 00:09:32.800 are the days that I work the longest. 268 00:09:32.800 --> 00:09:34.120 And so I just try and remove everything 269 00:09:34.120 --> 00:09:36.480 that stars me from doing that. 270 00:09:36.480 --> 00:09:38.680 Most people on Vision Heaven, like the one meal 271 00:09:38.680 --> 00:09:41.280 that's gonna be so good, they're never gonna eat again. 272 00:09:41.280 --> 00:09:44.000 They're gonna be so elated to just be singing with the angels. 273 00:09:44.000 --> 00:09:46.840 It's like, yeah, but play it out, like then what? 274 00:09:46.840 --> 00:09:48.880 Like, okay, God, are we saying what the angels 275 00:09:48.880 --> 00:09:49.960 are from nine to 10? 276 00:09:49.960 --> 00:09:52.480 Then I had a feast, you know what I mean? 277 00:09:52.480 --> 00:09:55.960 From 10 to 11, but I got to keep my idealized body, 278 00:09:55.960 --> 00:09:59.120 my glorified physical form. 279 00:09:59.120 --> 00:10:01.080 I got to keep that the whole time. 280 00:10:01.080 --> 00:10:03.000 It's like, okay, well now it's noon, now what do I do? 281 00:10:03.000 --> 00:10:05.720 Well, dogs are all there because all dogs go to heaven. 282 00:10:05.720 --> 00:10:07.040 Great, good to know. 283 00:10:07.040 --> 00:10:09.280 But if your wife dies, then it's like you have three wives 284 00:10:09.280 --> 00:10:10.920 up there, you're like, yeah, but I mean, technically 285 00:10:10.920 --> 00:10:11.760 we were at different times. 286 00:10:11.760 --> 00:10:13.000 I was like, how do we do with that, 287 00:10:13.000 --> 00:10:14.200 whatever God's figured it out? 288 00:10:14.200 --> 00:10:17.440 But again, I think it's just this fallacy 289 00:10:17.440 --> 00:10:18.680 of work life balance. 290 00:10:18.680 --> 00:10:21.040 Like I think heaven is literally just an extrapolation 291 00:10:21.040 --> 00:10:22.760 of work life balance as a concept, 292 00:10:22.760 --> 00:10:26.400 which is I will just be able to do life and no work. 293 00:10:26.400 --> 00:10:28.360 But the first thing God fucking does in the Bible 294 00:10:28.360 --> 00:10:30.240 is give someone a work. 295 00:10:30.240 --> 00:10:33.160 And so I think so many people would be helped out 296 00:10:33.160 --> 00:10:35.720 if they just stopped labeling it as a bad thing 297 00:10:35.720 --> 00:10:39.520 and started seeing it as the way to get what they want. 298 00:10:39.520 --> 00:10:42.600 And then eventually to make it the thing they want. 299 00:10:42.600 --> 00:10:44.400 And this is like a little bit of an abstract idea, 300 00:10:44.400 --> 00:10:45.960 so it takes a little bit more processing part 301 00:10:45.960 --> 00:10:46.920 to conceptualize this. 302 00:10:46.920 --> 00:10:51.920 But there's goals, and then there's working to hit the goals. 303 00:10:52.200 --> 00:10:55.120 And then there's the idea of love the process, 304 00:10:55.120 --> 00:10:59.720 but there's the subscript of so that you can hit the goal. 305 00:10:59.720 --> 00:11:04.080 But in my opinion, it's just work. 306 00:11:04.080 --> 00:11:05.680 Not so that you can. 307 00:11:05.680 --> 00:11:07.760 It's just work. 308 00:11:07.760 --> 00:11:08.760 And it's like, what do you mean? 309 00:11:08.760 --> 00:11:11.680 It means like working is the goal. 310 00:11:11.680 --> 00:11:13.200 Like working as hard as you can 311 00:11:13.200 --> 00:11:15.000 and learning how hard you can work 312 00:11:15.000 --> 00:11:16.400 and how well you can work 313 00:11:16.400 --> 00:11:17.880 and how right you can make things 314 00:11:17.880 --> 00:11:19.520 and how well you can do them. 315 00:11:19.520 --> 00:11:21.400 Like pushing that, 316 00:11:21.400 --> 00:11:23.600 expanding my capacity to work. 317 00:11:23.600 --> 00:11:25.320 Not so that I can. 318 00:11:25.320 --> 00:11:26.600 Like expanding my capacity to work 319 00:11:26.600 --> 00:11:28.680 so that I can work more. 320 00:11:28.680 --> 00:11:30.000 Like if you can do that, 321 00:11:30.000 --> 00:11:32.480 then you have the self-fulfilling loop. 322 00:11:32.480 --> 00:11:35.520 And then you also become completely divorced 323 00:11:35.520 --> 00:11:37.160 from the outcomes, which ironically, 324 00:11:37.160 --> 00:11:38.800 when you do work that way, 325 00:11:38.800 --> 00:11:41.240 you do have outsized outcomes compared to everybody else. 326 00:11:41.240 --> 00:11:42.960 But you do it because you work so fucking hard 327 00:11:42.960 --> 00:11:44.520 because you're addicted to working. 328 00:11:44.520 --> 00:11:46.200 And you like that game. 329 00:11:46.200 --> 00:11:47.680 And the goals just happen as a consequence. 330 00:11:47.680 --> 00:11:48.560 But I don't even like saying 331 00:11:48.560 --> 00:11:49.680 the goals just happen as a consequence 332 00:11:49.680 --> 00:11:51.840 because it still gives the idea to the listener. 333 00:11:51.840 --> 00:11:53.200 That's the point. 334 00:11:53.200 --> 00:11:54.360 And it's not. 335 00:11:54.360 --> 00:11:56.400 Because even if your goal is to be the richest man in the world, 336 00:11:56.400 --> 00:11:59.400 okay, let's say that's your goal, for how long? 337 00:11:59.400 --> 00:12:01.000 Every richest man in the world is the richest man in the world 338 00:12:01.000 --> 00:12:03.680 for they touch the top and then boom, 339 00:12:03.680 --> 00:12:05.160 something changes the economy, whatever it is. 340 00:12:05.160 --> 00:12:07.160 And then another richest man in the world comes up. 341 00:12:07.160 --> 00:12:09.480 Like who was the richest man 20 years ago? 342 00:12:09.480 --> 00:12:11.200 Actually, 30 years ago. 343 00:12:11.200 --> 00:12:13.200 A bunch of Japanese guys. 344 00:12:13.200 --> 00:12:15.480 And then Japan's economy crashed. 345 00:12:15.480 --> 00:12:17.200 No one even knows those guys' names. 346 00:12:17.200 --> 00:12:19.480 And so it's like making the goal 347 00:12:19.480 --> 00:12:22.280 even as audacious as those guys' goals were, right? 348 00:12:22.280 --> 00:12:23.400 And let's see your number two. 349 00:12:23.400 --> 00:12:26.600 But even let's see your number one, for how long? 350 00:12:26.600 --> 00:12:30.120 And so that's why I think that the work is the goal. 351 00:12:30.120 --> 00:12:33.040 Not so that you can, just the work is the goal. 352 00:12:33.040 --> 00:12:35.120 And learning how hard you can work. 353 00:12:35.120 --> 00:12:36.560 And being proud of yourself 354 00:12:36.560 --> 00:12:39.040 for how much harder you work today than you did yesterday. 355 00:12:39.040 --> 00:12:42.120 You've already hit goals that you said would make you happy. 356 00:12:42.120 --> 00:12:43.120 And I might have put years ago 357 00:12:43.120 --> 00:12:44.040 or something like that in there, 358 00:12:44.040 --> 00:12:44.880 but it's just fun. 359 00:12:44.880 --> 00:12:46.880 Like years ago you said goals that today you've hit 360 00:12:46.880 --> 00:12:49.120 and you said you would be happy and yet you're not. 361 00:12:49.120 --> 00:12:52.720 And so it's because the concept 362 00:12:52.720 --> 00:12:55.320 of setting these goals presumed, 363 00:12:55.320 --> 00:12:58.480 like the ultimate unhappiness equation is, 364 00:12:58.480 --> 00:13:00.000 if I get X I'll be happy, right? 365 00:13:00.000 --> 00:13:01.800 Like we all know that one. 366 00:13:01.800 --> 00:13:03.760 Because that's the guarantee of it not happening. 367 00:13:03.760 --> 00:13:06.000 Because it automatically, the entirety of your resistance 368 00:13:06.000 --> 00:13:08.360 is outside of yourself and then the moment you hit it, 369 00:13:08.360 --> 00:13:09.200 then what? 370 00:13:09.200 --> 00:13:11.440 You said another one of the minutes outside yourself, right? 371 00:13:11.440 --> 00:13:15.480 And so if the goal doesn't change your entire life, 372 00:13:15.480 --> 00:13:18.120 then you can basically be achieving it every day. 373 00:13:18.160 --> 00:13:19.680 If the goal is to work as hard as you can, 374 00:13:19.680 --> 00:13:21.360 every day you can work as hard as you can. 375 00:13:21.360 --> 00:13:24.000 The goal is the state of being that you have 376 00:13:24.000 --> 00:13:25.360 when you work exceptionally hard, 377 00:13:25.360 --> 00:13:28.040 when you do hard work worth doing. 378 00:13:28.040 --> 00:13:31.840 And you know if you left some in the tank. 379 00:13:31.840 --> 00:13:33.600 And I love, I think this is Jesse Itzler says this, 380 00:13:33.600 --> 00:13:34.440 but I really love it. 381 00:13:34.440 --> 00:13:35.320 There's a handful of like sayings 382 00:13:35.320 --> 00:13:36.160 that I've gotten from other entrepreneurs 383 00:13:36.160 --> 00:13:37.000 that I really love. 384 00:13:37.000 --> 00:13:38.120 I'll give you three right now. 385 00:13:38.120 --> 00:13:40.120 I'm side-questing, but just deal with it. 386 00:13:40.120 --> 00:13:43.480 One is Michael Dell says, play nice, but win. 387 00:13:43.480 --> 00:13:45.200 I just love that. 388 00:13:45.200 --> 00:13:48.000 The second one is Andy for Cell has 100 to zero, 389 00:13:48.000 --> 00:13:49.520 which I really, really like, 390 00:13:49.520 --> 00:13:53.560 which is basically like society when you're up in football, 391 00:13:53.560 --> 00:13:56.440 let's say you're up 30 to nothing and it's half time. 392 00:13:56.440 --> 00:13:58.040 Society says put in your backups, 393 00:13:58.040 --> 00:14:01.720 put in your third strings, like take it easy and play. 394 00:14:01.720 --> 00:14:04.480 And he's like, no, fuck that, 100 to zero. 395 00:14:04.480 --> 00:14:06.800 Step on the throat and fucking kill everyone. 396 00:14:06.800 --> 00:14:10.920 And I like that from a perspective of like, 397 00:14:10.920 --> 00:14:12.440 don't let off the gas. 398 00:14:12.440 --> 00:14:15.520 Just because they lost doesn't mean that you now 399 00:14:15.520 --> 00:14:18.520 have to dilute yourself to lower yourself to their standard. 400 00:14:18.520 --> 00:14:23.200 And so it's like, yeah, so what if it takes this much to win? 401 00:14:23.200 --> 00:14:24.760 I don't care if it takes this much to win. 402 00:14:24.760 --> 00:14:29.760 I want to be here because if you then change how you play 403 00:14:29.760 --> 00:14:31.080 because everybody else isn't as good, 404 00:14:31.080 --> 00:14:32.800 you lower yourself. 405 00:14:32.800 --> 00:14:34.280 You don't raise them up. 406 00:14:34.280 --> 00:14:36.120 That society trying to make it appear 407 00:14:36.120 --> 00:14:37.840 as though people are better than they are. 408 00:14:37.840 --> 00:14:39.440 And I'm a big fan of like, 409 00:14:39.440 --> 00:14:41.480 they should know they lost 100 to zero. 410 00:14:41.480 --> 00:14:43.160 They should know how much room they have to improve. 411 00:14:43.160 --> 00:14:44.000 And also the same degree, 412 00:14:44.000 --> 00:14:46.840 I should know how much further ahead I am. 413 00:14:46.840 --> 00:14:48.240 I'm going to keep playing the way I play. 414 00:14:48.240 --> 00:14:50.040 If we happen to finish at 100 to zero, 415 00:14:50.040 --> 00:14:51.600 we happen to finish at 100 to zero. 416 00:14:51.600 --> 00:14:53.920 But I'm not going to let off because that's who I am. 417 00:14:53.920 --> 00:14:56.520 And the third one was Jesse Isler has this thing 418 00:14:56.520 --> 00:14:58.320 where he has with his kids, which I really like, 419 00:14:58.320 --> 00:15:00.120 was after they do a marathon, 420 00:15:00.120 --> 00:15:01.720 because he's really big in endurance sports. 421 00:15:01.720 --> 00:15:03.040 And so his kids are too. 422 00:15:03.040 --> 00:15:06.720 And so whenever they finish a lot of them pulled up a zero, 423 00:15:06.720 --> 00:15:09.400 which I really like and it means nothing left in the take. 424 00:15:09.400 --> 00:15:11.600 And he said, I don't care if you win. 425 00:15:11.720 --> 00:15:13.920 I just want you to have nothing left. 426 00:15:13.920 --> 00:15:17.200 And I think about that as like the goal. 427 00:15:17.200 --> 00:15:19.080 So the goal is to have nothing left. 428 00:15:19.080 --> 00:15:21.280 And I think that on the micro level and on the macro level, 429 00:15:21.280 --> 00:15:23.200 like my favorite days are the days that I get into bed 430 00:15:23.200 --> 00:15:24.760 and I'm fucking exhausted, 431 00:15:24.760 --> 00:15:26.160 but proud of the work that I've done. 432 00:15:26.160 --> 00:15:27.000 I have nothing left. 433 00:15:27.000 --> 00:15:28.640 I've left it all on the field. 434 00:15:28.640 --> 00:15:30.800 And so that's the goal. 435 00:15:30.800 --> 00:15:33.760 The other stuff society chooses to measure me by, 436 00:15:33.760 --> 00:15:35.520 but when I measured myself that way, 437 00:15:35.520 --> 00:15:38.080 it distracted me and I didn't enjoy my life. 438 00:15:38.080 --> 00:15:39.920 But just living that day as many times in a row 439 00:15:39.920 --> 00:15:42.560 as I can until I die is my plan. 440 00:15:42.560 --> 00:15:45.800 And at the end on the macro, 441 00:15:45.800 --> 00:15:48.720 they want to hold this up and be like, I got nothing left. 442 00:15:48.720 --> 00:15:50.040 I'm used up. 443 00:15:50.040 --> 00:15:53.160 But until then, I will continue to try and be useful. 444 00:15:53.160 --> 00:15:55.360 And so I like all three of those statements. 445 00:15:55.360 --> 00:15:58.080 And they, to me, kind of embody a lot of the values 446 00:15:58.080 --> 00:16:00.600 of one of zero, which is not just doing. 447 00:16:00.600 --> 00:16:01.880 Only what you can do, but doing things 448 00:16:01.880 --> 00:16:03.400 that you didn't know you could yet. 449 00:16:03.400 --> 00:16:05.680 Alex, what if my goal isn't work? 450 00:16:05.680 --> 00:16:07.360 The goal is always work. 451 00:16:07.360 --> 00:16:09.480 It's just what you're working on. 452 00:16:09.520 --> 00:16:11.440 And so whether you're like, I want to have the best marriage, 453 00:16:11.440 --> 00:16:13.200 then cool, it takes fucking work. 454 00:16:13.200 --> 00:16:14.400 If the goal is to have the best kids, 455 00:16:14.400 --> 00:16:16.840 then parenting is that not fucking what's fucking work. 456 00:16:16.840 --> 00:16:17.800 If the goal is to have the best physique, 457 00:16:17.800 --> 00:16:18.640 it's fucking work. 458 00:16:18.640 --> 00:16:20.960 If the goal is to have the best career, it's work. 459 00:16:20.960 --> 00:16:22.680 If the goal is to just be the ultimate version of you, 460 00:16:22.680 --> 00:16:24.160 it's work in all those areas. 461 00:16:24.160 --> 00:16:27.240 And being mindful of what you want to optimize for 462 00:16:27.240 --> 00:16:29.920 in terms of how many hours you want to allocate to each.