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And so the first thing I asked was do these people who are giving you this vice make more money than you?

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And he said no, now it's like rule number one do not listen to people poorer than you about vice on money

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Welcome to the Jim Secrets podcast where you talk about how to get more customers how to make more

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Procustomer and how to keep them longer and the many failures and lessons that we have learned along the way

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I hope you enjoy and subscribe

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What's going on everyone? Alex was here. See you have Jim much prestige labs and

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Alan and a number of other portfolio companies that we have we did 120 plus million last four years

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What I want to do is show you some of the

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Some of the lessons that we have learned along the way. So

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volatility and risk so I had a conversation with

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Somebody on my team and it was such a good conversation. I wish I had recorded it

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And so this is going to be my attempt

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To break this down for you

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So this is if you are an entrepreneur and you have a sales team

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You can send this to your sales team if you are kind of still in the selling mode. This will apply to you

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And if you're an employee and you're looking at making more money and you want to become wealthy

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This will also apply to you too. All right

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So the employee question came to me and they requested like a 15 minute time which

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I knew it was something important because that doesn't happen very often

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And so I was I was kind of looking forward. I was like hey, what's up man?

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And what was interesting in the first you know four to five minutes of the call you know

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The person was just like I just really want to pick your brain on like the direction of my life

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And I was like well, that's a really big amorphous topic like

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What problem are we solving right which is always if you ever talk to me

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It's usually like what problem are we solving right because then we can start tackling it

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Um, and I don't think they knew what the problem that they were solving was because what it was is in reality

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They had family members who were saying hey you you shouldn't you shouldn't be in this job

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You need something that's more secure. All right, and so as I dug deeper into this conversation

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There were so many nuggets that came out of it that I think I've wrote them all down on on a list

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Then I'm going to try and hit as many by can all right, and so the first thing was

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This person in particular is on our sales team. We've a lot of you know with 20 plus sales people

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um, and they they uh

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Their family said you should get out of sales

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You need something that is less risky. All right, and so the first thing I asked was

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Do these people who are giving you this vice make more money than you and you said no

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Now it's like rule number one do not listen to people poorer than you about advice on money

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So for everyone who has family or friends or parents

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Who make less money than you or make the same amount of money than you at a at an eight at an older age

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Don't listen to them. All right, listen to people who make far far far more money

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I don't even think you should listen to millionaires. Listen to billionaires. I think it's great advice from Grand Cardone

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Listen to billionaires

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So number one number two

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They had a must understanding of volatility and risk. All right. This is a classic poor person thing

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All right, so I'm going to break this down for you

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With an example, let's say I own an insurance company, okay?

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And I know statistically that every nine years there's going to be a super catastrophe

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There's going to be a hurricane which Katrina, a hurricane Maria something that's going to destroy everything

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And I'm going to lose a butt load, okay

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now

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That means that one out of nine years I'm going to get destroyed

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But the other eight years I'm probably going to make a lot of money, right? Right

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So the question is is my insurance business risky?

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The answer is no and I'm going to make the assumptions that I have a sound business model and I've margins and all that stuff

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But the reality is that my insurance business is not risky

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It is volatile those are not the same things all right

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And so if you if you flatten out the curve over the nine years and look at the growth that's going to occur in my business

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Based on those metrics

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I will be far better off than something that might be less volatile, less up and down, but not grow as quickly, all right

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Sales is an example of a highly volatile profession that still is low risk and let me explain why

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Who do you think is the most secure in the company somebody who generates revenue or someone who costs overhead

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Someone who generates revenue so salespeople are by definition people who generate revenue

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Which means they are the lowest risk

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In a company now for them they may have more volatility from paycheck to paycheck

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But in general people in sales generate make more money than people who are not in sales

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All right, and if you're good at sales even more so which this individual is right

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And so with the concept of volatility versus risk

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I said

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What you should do if you want to decrease the volatility in your in your life and get the upside benefit of your position

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Is you need to decrease your expenses to your salary?

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All right, so his salary and I said now your salary is what you need to assume your is all you're going to make now

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I'm not saying live on your salary. I'm saying

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You should be saving off of your salary now think about this. Let's say this individual is living as it has a salary of let's say $40,000 a year

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all right

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Now if I can get them to live on 25k right a year

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Then that delta can be invested in the S&amp;P 500

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And within 20 years they're top 1%

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Crazy I know and if you split where you live with other people and you really try and live down you can do that faster

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Right, but the problem is that this isn't all the person's gonna make

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But you should plan like it is because then what happens is all of this

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Becomes gravy and even if you have a bad month which there's no salesperson in our company that would not that would not make any sales

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It doesn't it doesn't even make sense right

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But even if you had a bad month they still this person would still feel like they're making progress towards their wealth freedom and independence goals

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All right, but the reality is that they would probably make you know another 100k per year on top of that

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But now they've set up their lifestyle such that their expense. They come ratio is so favorable

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That that they can save so much of their money and they get to their goal faster which is the next point

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Which is

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Wealth and I've said this before and I will say it again is not a number and this was one of the things that I did I had to tease out in this conversation

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Wealth is a ratio. It's a ratio between how much you spend versus how much you make it's inflow versus outflow

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Not I need to make X to be free now if you want to have a crazy lifestyle

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I have another video about about what living like the ultra wealthy is but the reality is it's a not that fun

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Not definitely not fulfilling and I'll tell you what is way more fulfilling having the freedom and the peace of mind

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Which is actually what people want knowing that you're going to be set up for life

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And the way to do that is to have a strong income to expense ratio

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And so this individual if he's making a hundred and forty thousand and he lives on 25

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He's making nine times more or whatever the math is there whatever six times six times more you make it six times more

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Then he's spending that's a great income to expense ratio his wealth is going to build very very quickly

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Right and with that that extra money will more than cover his 25,000 was a year right like the one forty that he or sorry the one

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115 that he's saving in this example right every year in pure cash

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He's already saving four and a half years of income every year now let alone the fact that if he's just gaining at 10%

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Right S&amp;P's nine, but like just for math seg let's just say ten that he's he's going to be generating self

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Compounding growth with which means that in two years two years will be at two hundred and thirty right

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He would technically be able to retire on his current income

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Think about that right now if you want to if you want to spend more then fine

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But literally there's a 24 month way of of saving your way to wealth right now

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Would I want to retire in two hundred and thirty thousand hours? No, but if you work for a decade by the end of that period of time

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You'd have to you know two point something right and at that point

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Then he can he can he can totally just retire and not only that if he's keeps his expense ratio at 25,000

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Maybe even bumps himself to 40 or 50,000 or which for most people is is a really comfortable living

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You know as long as you're not doing anything crazy right and if you do it that way

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Life will be better now the next point that that that came up was he's like okay. Well, I've got I've got some debt

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So what should I do? He's like so I've got student loan debt. I've got credit card debt

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That's that's about I can't remember I think it was 20 grand right between both of those and I was like okay

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Your student loans have super super low interest. So let's not worry about those

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Let's worry about your credit card because the credit card has 16% compounding and so you think about that

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It's like a negative investment, right?

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You've got something that's compounding against you versus something that's compounding for you

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So the way to guarantee a 16% compounding rate of return is to deep is to take away the drags that are at negative 16%

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All right, so if you're in this situation the first thing you do is you pay off your credit card debt all right number one

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After that you're going to have your your student loans and then your investments the reality is

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The student loans the interest because of that with the government setting them you know have set them up

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It's it's basically just it's the cost of you learning this however long ago. I think it's horribly

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Uh unethical that they they do student loans. I think I'm so wildly against student loans in general

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In what world would someone ever give an 18 year old access to two hundred thousand dollars

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Who has no skills whatsoever to then get something that has no return more than what their current earning potential is

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It makes no sense and if you if you if you can't even bankrupt your way out of it

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It is purely a scheme by banks to make more money

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Purely it makes you a slave to the bank for the rest of your life

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But there's no interest on it and so I'm not going to think about that for right now all right

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So credit card loans first and then

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You stack into investments now me personally. I just don't like having any debt

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And so if you want to it's a personal choice. It doesn't even make mathematical sense it makes emotional sense

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You can pay off the student loans and then everything else gets plowed into the SAP 500 the reason

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I say that is because Warren Buffett the the advice that he's given the people who are managing his will

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Is that he just wants everything put in the S&amp;P 500

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Simartus investor of of all time that's what he's doing

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So I think it is worthwhile advice and very easy to follow all right

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Aimos in Asian quick break just to let you know that we've been starting to post on linked in and want to connect with you

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All right

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So send me a connection request and note letting me know that you listen to the show and I will accept it

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There's anyone you think that we should be connected with tag them in one of my or layless posts

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And I will give you all the love in the world. All right, so let's get back to the show

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Next one and you do this every month. It's called dollar cost averaging so that even when it goes down and goes up

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You're going to participate at all times. So when it's overpriced

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You're still buying and when it's underpriced you're still buying don't try and time it

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I have another video about trying to time the market you're going to lose

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So just dollar cost average in and then get rid of any of the anxiety around getting a good deal. All right

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Next one. So he's like, okay, I want to make uh, you know, I want to know how I can grow all right

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so

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This is for anyone who's in any company the closer you can tie yourself to an acquisition channel

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The more value bar to the company because you're you're driving revenue, right?

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And so what I what I explained to him was I said listen

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You've gone through all my trainings. You know you know you know the different ways of getting clients

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Pick a channel that we're not currently using

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and in your in your off time try and figure that channel out

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And we pay more for for leads uh for sales that come that don't that that someone goes and brings out brings in on their own

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Compared to stuff that comes in for our marketing

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Right? I was like so you're going to get disproportionately paid for those off the bat

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And then as soon as you figure out that system I said come to me and say hey Alex

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I figured out the system I figured out this process is getting us more clients

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I want to build a team and I think that I can show five other guys how to do this and generate revenue

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And I just would like a piece of all of their of their um of their sales and I would say absolutely

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And so if he does this he'd be able to two or three x's income as a result of that right

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And so that is a way of figuring out how to provide more value now the next thing was um

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A beat I think this came up from the family too

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Was going off on your own right now obviously as the owner of the business

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You would think that my incentive is to keep everyone and over time my my my incentive has shifted my incentive is

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I want to

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To be the best human I possibly can be and if that means that that this it's time for that person to go and spread their wings

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Then that's fine

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And I encourage them and I wish them the absolute best and I mean that genuinely because I never want to be the person

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You hold someone back from accomplishing their dreams that being said understanding risk is important

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so

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many many many many many people

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Many many many of my salespeople make more than many entrepreneurs to

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In fact, they probably go up the stats. I think the average small business owner makes like $78,000 a year

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All right

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So if my salespeople make 150 or 200,000 a year and if he does all this thing

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He could make five times with the average small business owner makes five times

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Five times in that's income, right? That's what's important and so

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Sometimes you can see the alert and this is a classic employee mistake is you look at all the revenue

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And you say oh that must be the owners that must be Alex's

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And every business owner who's watching this is laughing themselves because they know that is so far from the truth

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is is hilarious

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but

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But people still make that logical fallacy and so for perspective if you if you are a 200,000 a year salesperson

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You own in my mind a million dollar business because if you're running a 20% net margin after everything that and the thing is is

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It's not just profit in the business, but it's net free cash flows the amount of money that you as an owner can take out after

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Reinvesting in the business, right? And so if you have a you if you're a salesperson and you're making $2,000 a year

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It's the same as you owning a million dollar business and so many times and and in this instance depending on your skill set

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You may not want to deal with HR and finance and and and figuring out fulfillment and generating leaves on your own all the other aspects that come with owning a business

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Legal and all the other crap, right?

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And so I'm not saying don't be an entrepreneur obviously an entrepreneur, but I'm saying

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Understand adequately understand the risk and I think that if I adequately understand the risk

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And I'm being very very honest with everyone here. I don't know if I would have become an entrepreneur

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I really don't know because

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I'm pretty risk averse believe it or not and I think I've told you I had a really good paying job before I

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Before I quit and it was because I was so miserable that I decided to do something else

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But I did not have the table entrepreneur story of like I was always bad at school

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And I knew I had to do my like I didn't have that at all. I was good at school. I got a good job

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And I just I was miserable. So I did something else. Anyways, next point

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See if you do expense ratio pay a credit card debt. We got all that

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Take lots of assets to

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Oh last one. Okay, so I'll give you another saying to work off of track

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Don't slack

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All right easy to remember and so one of the easiest things that you can do

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To increase your net worth is start by tracking it. All right. This is one of the easiest things

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So right now every week I get a I get an email

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That has every single one of my assets every single one of my bank accounts all of my portfolios

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And it has one number at the bottom and so I know every week how I'm doing and whether I'm going up and up

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Now you might be like well, man, isn't the market volatile? Sure

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But I also have other investments too

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et cetera, but the point is

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Especially the earlier on you are you can you can decrease that cycle now. You can do that every quarter

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I'm just I tend to be obsessive about it and I like looking at it

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Because I like making progress

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If right now you are the sole provider in your household or you're a solo business owner or an entrepreneur or even you know

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You have a seven or anything your business, right? But you haven't like your your actual net worth hasn't surpassed

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You know a million five million

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Tracking every day the cumulative amount of your bank accounts is one of the single greatest things that I ever did

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Ever like ever ever ever and so

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It became this habit that first thing in the morning I would open up my my my chase app

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I would and the nice things if you have one of the big commercial banks

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You can you can they give you dashboards you can you can pull all your accounts in together

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So if you have you know two business accounts and then you have a savings in a checking personal

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And then you maybe have like a portfolio all of that stuff you can have in one place. So it's actually pretty cool

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But anyways, I'd mix all sheet that had all my assets on them all my bank accounts all my investments and everything and I would take

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Five minutes in the morning and I would update it and every single and I did it daily

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So I saw every single day and I could just scroll over time and watch my bottom number continue to go up

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And here's what's magical about this is that when you look at your bank accounts every day

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You start to get a pulse on the flow of money. You start to get a feeling for oh, yeah, two days is when this goes out

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Oh, yeah, on the first the week of the month

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This is when this goes out, but then what happens is all of a sudden you're like, hey, I went down by 200 bucks

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Let me examine let me investigate and you look in there and you're like holy crap

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I've been using this software for however long cancel, right?

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And so as soon as you start doing this you'll start decreasing you'll plug the holes you'll decrease the

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uh

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The outflows of money in your life because you're tracking and not slacking

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So as long as you're not a slacker become a tracker tracker net worth all right

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And so for this individual the the action plan that I made for him so that he could create the wealth that he wanted

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Was this kind of recap for you all right

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Number one track don't slack you have to track your net worth if you wanted to improve

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So how can you even tracks like how can you prove something you don't even know what it is

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Track track don't slack now your debt should also be on there

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So if he's paying down debt his net worth will go up because right now he's got $20,000 net

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So his net worth is negative 20,000 compared to his cash right so

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Boom track don't slack next pay off high interest credit cards or high interest loan debt first

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Next dollar cost average all of the money that you that you make an access of your expenses into the S&amp;P mind you

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This is not investment advice

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I'll probably post illegal to slamer under the video do whatever the hell you want

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Investment has risks. There's no guaranteed returns life is risky

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You know no one comes out alive. Okay back to the main point

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So dollar cost average to the S&amp;P and actively decrease your expenses as much as seemingly possible

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If you have a salary with variable compensation on top of it

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Try and save off of living off your salary and if that sounds crazy cool

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Don't be ordinary be extraordinary do things different because the average person

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Literally retires with nothing. Don't be like that

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You can be different and the thing is is all of these things that we aspire for which I made this other video about

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Right all these things we aspire for private jets exotic cars penthouses

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Expensive clothing fancy restaurants. I can tell you first hand

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They're not what they're cracked up to be I like I like bj's and chillies more than I like Ruth Chris

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I really like the cheap my cheap jorts more than any of the fancy pants that are out of fancy pants

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I can tell you that when I lived in a twelve hundred dollar a month apartment

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In in an Albuquerque New Mexico, which is your really nice place

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I was happiest can be I'm my happiness is in no way change having the place that I have now

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I regret the exotic car that I have and private jets are wildly expensive and you can you can get anywhere you want on

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Spirit for way less all right

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So decrease your expenses all right and

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In terms of increasing the income tie yourself to an acquisition channel

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Try and find a new way of acquiring customers of the business that you're currently in is not doing

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Do that and then build a team underneath of you that can do the thing that you just learned how to do all right

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Because then you will be closer to what I call a rainmaker and rain makers are always paid the most in every business

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And understand that when you do that if you even getting to 200,000 years you own a million dollar business

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It's the same thing right except you have way less risk

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Because if you want a million dollar business you can work your ass off two months in a row and become poorer

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Whereas if you work your ass off for two months in a row and a business you're going to get richer

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All right, and that's the differences we'd be an entrepreneur and employees that a lot of people don't adequately

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Monitor the risk. All right, and finally

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Understand that just doing volatility and risk overall something that goes up and down a lot is not necessarily risky

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It's just volatile and if you can understand that words matter and how you describe things matter and understanding the definition of words

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You can put better concepts and frameworks around your thought process and make better quality decisions

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So anyways, I hope you found this valuable

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This was a great conversation. I wish I had recorded it

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But hopefully you got the the nuggets from that you can apply to your own life and business

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Keeping awesome leave a comment and I'll catch you guys next vid. Bye
