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Hey, what's going on everyone? Well, you guys have an awesome Monday. I'm actually from my kitchen table right now

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because for some reason the Wi-Fi in my little boxes is going a little slow. So anyways,

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I wanted to tell you a story that I woke up with on my mind and so I figured I would trade with you.

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It was actually from back in the days of college and when I was 19,

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18 years old I was a freshman. And one of the most impactful experiences in my life that I

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don't talk about a lot but was one of the probably the periods of time where I wonder what the most

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change as a person was when I was 19 and I decided to join a fraternity. Now I know that

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plenty of people have lots of negative stereotypes about them and that's fine and you're totally

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told us that but I want to tell you a story that really changed me a lot and it was when we

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you know I decided to pledge and so the pledging process for this if you don't know is basically where

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I mean the way it's supposed to work is you're supposed to be educated about you know the group

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et cetera and kind of indoctrinated and the idea is the harder the the process is that you have to

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go through to get into a group and this is psychological the more you value the membership

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right which is just totally true just from a psychological basis so the harder you have to the

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harder you go through and the more misery and suffering you go through especially with another

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group of people the more bonding you have with that group of people who are who are miserable

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together and then eventually the more you value the final membership that you're doing this for

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right which is why there's tons of like psychological things that are in favor of like hazing and

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all this kind of stuff um into it anyways I went to the school in the south and it was pretty um

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hazing was definitely a part of my my pledging process and um I remember in this happened every

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single time we had a new class and afterwards I knew because I got to see it from the other side but

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when I was a freshman going into it um everything was tons of fun I saw the fraternity and like we

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go to all these parties and like the beer was free and like there's all these girls there and I was

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like this is heaven this is awesome so want to be about this right and um I decided I was like yeah

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I'm gonna pledge I'm gonna pledge here right it's anyways as as the pledging process started it was

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literally like this huge awakening like like reality hit and um and within two weeks and it almost

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happened every single time within two weeks um there's usually a pledge cross revolt everyone who

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said that they wanted to pledge gets together and they're like we're not doing this anymore

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screw these guys like we're gonna do this on our own we don't need this place happens every time

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I know because I had like I saw it happen eight more times more I left because we did one every semester

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in a new class and um what what they what they were what they were bucking against and it takes about

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14 days to do it is is just a change in reality and a change in belief systems have changed

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perspective and it was really really fascinating to experience it and then later um I ended up being

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becoming president of the fraternity and um having to give this kind of speech that I received

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and uh so when I was a freshman we we had you know 20 of us were pulled up in one little dorm room

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talking about how we didn't want to do this anymore how's crazy like unrealistic you know what

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they had us doing which is you know you know you're barely sleeping you're getting haste a lot of

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time we're getting yelled at for nothing um you can't talk to girls we couldn't talk to um

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anyone who wasn't in the fraternity and you don't want to talk to the brothers because they're

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being mean to you so the only people you talk to was the guys you're pledging right so you start

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getting closer it's kind of the idea um we weren't allowed to drink and so there's just like all this

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stuff and um we had to go to mandatory study hours and uh anyways it was miserable and I'm

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we were all there and we're all talking we you know we called we called up you know the

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pledge master whatever and we were like we're quitting you know we don't want to do this anymore

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we're letting you know and so they came over him and another guy came to the freshman campus

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and uh stuffed himself in the dorm room steamed with Nick Barraini and uh Nick was a super friendly

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super cool going on we like you're the devil like you like you you fooled us like you tricked us

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into coming here and um what was interesting was he's like hey guys who here thought who

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you heard about you know for pledging before this and everyone's like yeah I heard about pledging

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it's like okay who here thought pledging was going to be easy no one raised their hands right

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and he's like what you're experiencing right now he's like this is what hard feels like

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and and it was like this it was like kind of this moment of like sinking in it was like

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so who thinks it's hard everyone's like yeah it's really yeah this sucks this is miserable

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he's like right this is hard they're like yeah it's hard he's like this is what hard feels like

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and I remember this it was like this like I don't know for me I was like mind blown

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um and it was just like oh and then all of a sudden after that for that and it happened every

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single time they're like you know this is what we thought and it's like and and the reason I think

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it's so significant is two reasons one is and I think about that that moment a lot which is like

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is one if something's just difficult right now I'm like did I expect it to be easy first question

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like no and then when I'm I'm suffering right because you're going through the pain of failure

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pain of change pain of not succeeding pain of the difficulty of learning a new skill whatever it is

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right pain of boredom as you're trying to acquire a new skill you know I'm like

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this is what hard feels like okay you know what I mean and then you and then you can kind of move

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forward right and the reason I think it's significant is that a lot of times we as business owners

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look at the parties and the girls and like figuratively speaking not actually like obviously

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that's not what we're going for but like I'm saying like we look at the successful entrepreneurs

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driving the cars and the houses and like all this stuff and they're like man that's what I want to

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do you want freedom I want to do whatever I want whatever I want and like have time freedom

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financial freedom geographic freedom go like that's what most of us sign up to do this for right

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and then if we were to ask ourselves like did you think that this was going to be easy right and

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most of us hopefully would say no I did not think it was going to be easy and yet when it is hard

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we throw our hands up and we're like what the heck I didn't sign up for this this is crazy like

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I have to pay rent I've got employees I have to manage like like they don't want to work and

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and like you know my clients are you're horrible they don't they don't pay their bills on time like

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they don't honor their contracts and honor their commitments right and you get into this victim set of

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like this is what hard feels like right like this is what hard feels like and I think it's just it's

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so it's so like like impactful to kind of like reframe yourself like that and it's just like yeah

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you got to learn like you got it like we have to acquire new skills and like that process hurts

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because it means that we're insufficient it means that we're an adequate right like right now if

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you're not achieving what you want to achieve it's because you're an adequate for the goals that you

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have for yourself and that shouldn't be like a bastard ego it should just be reality right I'm

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in adequate right now for what I want to do right and so you have to force yourself to learn right

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and there's this stretching process where it's like man sucks right and and then it's just like

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did I think it was going to be hard to be a billionaire yeah I think it is right so this is what hard

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real quick guys you guys already know that I don't run any ads on this and I don't sell anything

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and so the only ask that I can ever have are you guys that you help me spread the words we

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cannot more entrepreneurs make more money feed their families make better products and have

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better experiences for their employees and customers and the only way we do that is if you can

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rate and review and share this podcast so the single thing that I have to do is you can just leave

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review but take 10 seconds or one type of the top it means the absolute world to me and more importantly

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it may change the world or someone else it was like like you have to learn to be a leader you have to

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learn to like love employees I'm like no man they just work for me you know but you can't think

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that way because I think that way I'll be constrained by that right and you know like I wish this

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would just take care of itself yeah but it never does right it's like the I think Tarifin said the

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entrepreneur's wet dream was if you think that you're going to be able to truly give a part of

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your business to someone that's a core competency and then just never look at it again he's like

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that is every entrepreneur's wet dream that's why every marketing agency sells you that and it never

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ever ever comes true right never comes true because no one's going to care about your business

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and which is you are and there's if there's ever a time where you can literally just leave

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something like it just doesn't happen right they'll sell you that because it's easy to sell

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which is not true and so um maybe there's one of you guys right now who's who's going through this

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and um you know I'm gonna tie one more story into it so to the same degree that like this is what

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hard feels like I think a lot of people don't man this is that would be a second video um whatever

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I'm going with it so a lot of people don't try so I have this I have this fundamental belief

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that people don't try hard and a lot of people will show up because a lot like people like you

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know half the battle showing up but a lot of people feel like for showing up because they've

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they've learned that they're like half the battle showing up boom and then they show up and then

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they don't do shit right I don't do anything right and so it's like no one tries hard most

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businesses aren't successful or very successful because they're not good right they're just not good

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I went to so I'm new to this area which is great because for me I get to experience a whole bunch

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of new businesses before I find the ones the mistake with right and so I got I want to go get some

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some drive cleaning like some you know shirts pressed and first first place I went to was like

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oh yeah our websites were not open right now I was like cool that's annoying but great

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called another story um they said yeah we don't do pickups and I was like that's annoying too

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okay move to the third store like and I'm just going through businesses like this right and then

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there's an owner behind that business who's like why am I not successful right this market so hard

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like you know what I mean and just like that they're just losing customers because I was one

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of them right and then I went to the third one and finally this guy was open on a Saturday

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what a concept right being open when you're when your clients are free and so um anyways he couldn't

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pick up but he could drop it off and I really need to do these shirts press so I said sure I'll

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come and I'll drop him off because it's on our way so I dropped the things off um and once I get

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the shirts back right this is turnaround time got the shirts back there was all these these are

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brand new shirts but they had like the the new shirt like lines on them and there's all these

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fuzzies all over them right all these like hairs and fuzzies all over them and I'm like well I'm

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not going to go back there you know what I mean and there's it's it's like no one tries hard at

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stuff like people just don't try hard like you're like man I'm really struggling generating

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leads I'm like how many how many ads have you made right I might be like well I mean

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six and I'm like okay cool how many of them are unique three okay you've tried everything yeah

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okay so you've made three ads so that took you all of 45 minutes right and like you've been

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struggling at this for two weeks right and you spent 45 minutes actually doing the thing that

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you're trying to fix right like I um man actually I just remembered what this was actually gonna be

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about I'll make it another video about this but I had um I had uh the huge transformation that

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I went through that got picked up by muscle and strength magazine about three years ago or two

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years ago I put like 35 pounds on in in six weeks and I was like I'm gonna try and gain as much

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muscles I humanly can in a shorter period of time as possible and what I said was I thought to

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myself I was like if I were to if I if the goal is literally to gain as much muscles possible

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what would I do right and so I worked out um from about three hours a day and I did the exact same

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exercises every single time and so I did leg press every day I did I benched every day I spotted

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every day I see the arms every day I did shoulders every single day I did the same exercise every

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single day right and I was like well if I hit all of the muscles and I do them every day I was

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like I'll either die or will grow right now it's kind of the idea and then they grew I grew a

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tongue and I grew really fast and it was because like and yet so many of us trained at the gym because

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we're trying to gain more muscle but we don't actually try to gain more muscle like a lot of us are

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trying to get better at business but we're not actually trying to do things to get better at business

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right and so it's like a lot of times it's like this is what hard feels like is when you have to

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confront the fact that you're inadequate at something and yet still keep persisting in the fact that

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you're not good but you have to keep going in order to get better right and so um

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anyways it was just it was this little story that I woke up with on my mind and I was like man

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I feel like that one's something to share because for me it was very impactful because it just made

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me realize that a lot of like no one tries hard not like most people are not good at business

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because they don't actually try to be even be good at the thing that they're selling right like

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why is my tip like here here's some real talk for everyone real real talk for gym owners

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in theory you should not need to pay for marketing

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because your service should be so good that people tell their friends about it and they bring

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them real talk and if it's not then that's why it's been so hard right like why is this rest why

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do restaurants go under all the time because the food's not good that's it you know me like we

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can have the best business model best systems and all that stuff but like the food's not good

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and so like sometimes you know like am I really trying as hard as possible to make the best sessions

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possible am I really actually trying as hard as I can and a lot of times we're now right

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for just being like we're not and so um most times we know what we need to do we just don't do it

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and if you just look at the prop and you're like huh I just need to try harder right like how do you

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like how do we innovate so much stuff we don't like we innovate stuff by literally just looking at

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a problem being like let's try it's it like if we need it like the next legion thing that we're

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releasing to our legacy group all that I'm going to do check it out check it out this I'm going to do

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I'm gonna get 15 gyms and I'm gonna have my team come up with 200 ads 200 ads and we're

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gonna test them in the hardest markets and then I'm gonna find the winners and then I'm just going

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to give them to the gym owners that I have because no other gurus doing that you get any other

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gurus for trying to hack my stuff that's my process right we just try harder that's it we just

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try like what if we were trying to actually get leads for people like that's what we would do we

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would probably make hundreds of ads we would test them and then that way we'd know what would work

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and then we would just give it to them that's what we do right that's all we do so anyways um

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I'm not gonna go further in this um I appreciate you guys thank you for giving your attention

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this morning I know it's your most valuable asset and I appreciate you honoring honoring new with

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that so I want to honor you honor you back with value so thank you again I appreciate you and I

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hope maybe one person you know might have needed this message so it's for you guys lots of love

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guys have an amazing Monday and I'll get you guys soon