WEBVTT 1 00:00:00.000 --> 00:00:01.900 We need to be reminded more than we need to be taught. 2 00:00:01.900 --> 00:00:04.100 Like those sayings are pervasive in our community 3 00:00:04.100 --> 00:00:05.700 because I think they are the things 4 00:00:05.700 --> 00:00:08.300 that are the bedrock of successful entrepreneurship. 5 00:00:10.800 --> 00:00:13.100 The wealthiest people in the world see business as a game. 6 00:00:13.100 --> 00:00:14.600 This podcast, the game, is my attempt 7 00:00:14.600 --> 00:00:16.000 at documenting the lessons I've learned 8 00:00:16.000 --> 00:00:17.600 on my way to building hackquisition.com 9 00:00:17.600 --> 00:00:19.200 into a billion dollar portfolio. 10 00:00:19.200 --> 00:00:21.000 My hope is that you use the lessons to bring your business 11 00:00:21.000 --> 00:00:22.400 and maybe someday soon partner with us 12 00:00:22.400 --> 00:00:23.800 to get $200 million in beyond. 13 00:00:23.800 --> 00:00:25.100 I hope you share and enjoy. 14 00:00:27.400 --> 00:00:29.100 What I want to talk to about today 15 00:00:29.100 --> 00:00:31.100 is a saying that we have said over and over and over again 16 00:00:31.100 --> 00:00:34.800 in our community and some real world applications to it. 17 00:00:34.800 --> 00:00:38.700 And that saying is, don't be cute. 18 00:00:38.700 --> 00:00:40.000 And so the first time I heard this saying 19 00:00:40.000 --> 00:00:42.400 was from a serial CEO. 20 00:00:42.400 --> 00:00:43.600 He was a mercenary CEO. 21 00:00:43.600 --> 00:00:46.500 So basically that is a CEO who's once a company, 22 00:00:46.500 --> 00:00:49.400 like a private equity firm purchases a new company. 23 00:00:49.400 --> 00:00:51.500 They go have this kind of black book of 24 00:00:51.500 --> 00:00:52.400 that are all store players, 25 00:00:52.400 --> 00:00:54.200 their SWAT team that they drop in 26 00:00:54.200 --> 00:00:55.600 so that they can grow the company. 27 00:00:55.600 --> 00:00:56.800 That's kind of how it works. 28 00:00:56.800 --> 00:00:58.300 And so he's one of these CEOs. 29 00:00:58.300 --> 00:01:01.200 He's one of these guys that's brought into a deal. 30 00:01:01.200 --> 00:01:03.200 They get the company and then he grows it again 31 00:01:03.200 --> 00:01:05.900 for the private equity, usually in a three to five year span. 32 00:01:05.900 --> 00:01:06.900 And then they exit. 33 00:01:06.900 --> 00:01:09.100 He's done this exit process four times. 34 00:01:09.100 --> 00:01:11.900 And he was the one who told me this story. 35 00:01:11.900 --> 00:01:14.100 And so he was like, hey, don't be cute. 36 00:01:14.100 --> 00:01:15.900 He has this long island accent. 37 00:01:15.900 --> 00:01:18.200 I was like, I don't really know what that means. 38 00:01:18.200 --> 00:01:19.400 He was like, all right, 39 00:01:19.400 --> 00:01:21.500 so you don't want to play in backyard football. 40 00:01:21.500 --> 00:01:22.900 I'm not even going to try to the accent. 41 00:01:22.900 --> 00:01:24.100 And I was like, yeah, and he's like, 42 00:01:24.100 --> 00:01:26.800 so you've got two, you know, you try and make 43 00:01:26.800 --> 00:01:28.200 these super fancy plays. 44 00:01:28.200 --> 00:01:29.800 You're like, all right, we're going to go fake left 45 00:01:29.800 --> 00:01:31.200 and then double fake right. 46 00:01:31.200 --> 00:01:32.200 And then we're going to swing around 47 00:01:32.200 --> 00:01:33.700 and then you're going to pretend to be the quarterback. 48 00:01:33.700 --> 00:01:35.300 And then I'm going to throw it that way, right? 49 00:01:35.300 --> 00:01:36.200 He's like, and what happens? 50 00:01:36.200 --> 00:01:37.500 He's like, you try it. 51 00:01:37.500 --> 00:01:40.000 And then, you know, Tommy fumbles the ball 52 00:01:40.000 --> 00:01:42.700 and you lose 10 yards and you lose the ball, right? 53 00:01:42.700 --> 00:01:45.900 He's like, instead, he's like, put the two fat guys 54 00:01:45.900 --> 00:01:47.800 in the middle, run to the right. 55 00:01:47.800 --> 00:01:48.400 And what is that? 56 00:01:48.400 --> 00:01:50.400 He's like, consistent yoddage. 57 00:01:50.400 --> 00:01:52.700 And he's like, don't be cute. 58 00:01:52.700 --> 00:01:55.000 And so that story is always stuck with me 59 00:01:55.000 --> 00:01:56.300 because it's so true in business. 60 00:01:56.300 --> 00:01:58.400 And that's what he was applying it to. 61 00:01:58.400 --> 00:02:00.400 But I feel like so many of the entrepreneurs 62 00:02:00.400 --> 00:02:02.400 that I talk to and the ones that we work with, 63 00:02:02.400 --> 00:02:05.100 a lot of times myself included like, we try and be cute. 64 00:02:05.100 --> 00:02:06.700 And we try and get fancy. 65 00:02:06.700 --> 00:02:10.500 When it's usually the fundamentals that breed success. 66 00:02:10.500 --> 00:02:12.500 And one of the biggest telltale signs I think of somebody 67 00:02:12.500 --> 00:02:15.800 who's newer is that they do not repeat successful actions. 68 00:02:15.800 --> 00:02:18.300 And that's, there's two types of successful actions. 69 00:02:18.300 --> 00:02:21.100 There's successful actions that you do that yield a good result. 70 00:02:21.100 --> 00:02:23.300 And you think, oh, I did that, that worked. 71 00:02:23.300 --> 00:02:24.700 So let me go try and do something else 72 00:02:24.700 --> 00:02:27.100 rather than doing more of that thing, right? 73 00:02:27.100 --> 00:02:28.400 That's the first way. 74 00:02:28.400 --> 00:02:31.100 The second way is where you are paying for a system 75 00:02:31.100 --> 00:02:33.300 or you're paying for advice or whatever. 76 00:02:33.300 --> 00:02:35.800 And the person says, do it this way. 77 00:02:35.800 --> 00:02:39.100 And then you do not repeat their successful action. 78 00:02:39.100 --> 00:02:41.700 And so this is one where a lot of times I feel like 79 00:02:41.700 --> 00:02:43.900 we need to be reminded more than we need to be taught. 80 00:02:43.900 --> 00:02:45.700 And this is one of those instances 81 00:02:45.700 --> 00:02:48.200 because over the last probably week 82 00:02:48.200 --> 00:02:50.100 I've had three separate conversations, 83 00:02:50.100 --> 00:02:51.500 two with entrepreneurs who are doing 84 00:02:51.500 --> 00:02:52.900 about three million a year 85 00:02:52.900 --> 00:02:55.000 and one with a brand new entrepreneur, my neighbor. 86 00:02:55.000 --> 00:02:56.500 I think I've referenced them before. 87 00:02:56.500 --> 00:02:58.500 And when I was talking to my neighbor, 88 00:02:58.500 --> 00:02:59.500 he just bought this system 89 00:02:59.500 --> 00:03:02.300 so he can start flipping real estate and he's doing well. 90 00:03:02.300 --> 00:03:04.300 And he was like, I think I might do it this way 91 00:03:04.300 --> 00:03:07.800 and I was like, listen, until you make more 92 00:03:07.800 --> 00:03:10.500 than the guy who taught you that system, 93 00:03:10.500 --> 00:03:13.900 you do the system exactly the way that he was outlined. 94 00:03:13.900 --> 00:03:15.300 All right, don't get cute. 95 00:03:15.300 --> 00:03:16.800 Don't think you are, you're special. 96 00:03:16.800 --> 00:03:17.800 Don't think you're a snowflake. 97 00:03:17.800 --> 00:03:20.100 Just do it exactly as his outline 98 00:03:20.100 --> 00:03:23.500 because there's a reason it's outlined that way. 99 00:03:23.500 --> 00:03:25.200 And the two entrepreneurs that I talked to 100 00:03:25.200 --> 00:03:27.000 who are on our agency side who are doing 101 00:03:27.000 --> 00:03:29.500 about three million a year, we just did a call 102 00:03:29.500 --> 00:03:31.800 and I was like, hey, what are your wins from this last month? 103 00:03:31.800 --> 00:03:34.400 And both of them were like, we've been trying a lot of stuff 104 00:03:34.400 --> 00:03:37.700 and finally we decided to just do it the way 105 00:03:37.700 --> 00:03:38.600 that you had outlined it 106 00:03:38.600 --> 00:03:41.800 and we're actually seeing a lot better results. 107 00:03:41.800 --> 00:03:44.500 And they said it kind of, the tone was like, 108 00:03:44.500 --> 00:03:45.700 I don't know if it reluctance the right word, 109 00:03:45.700 --> 00:03:50.700 but like feeling silly about themselves 110 00:03:50.700 --> 00:03:53.500 that they had taken this long to do that, right? 111 00:03:53.500 --> 00:03:55.100 And the reason I'm bringing this up is 112 00:03:55.100 --> 00:03:58.600 that if you purchase a system, if you take advice, 113 00:03:58.600 --> 00:04:00.800 if you watch a YouTube video of somebody who's doing better 114 00:04:00.800 --> 00:04:03.700 than you at something, which is why I try to learn, right? 115 00:04:03.700 --> 00:04:05.500 And they're doing it a specific way. 116 00:04:05.500 --> 00:04:08.200 There's a reason that they're doing it that way. 117 00:04:08.200 --> 00:04:10.600 It's probably because they have the same goal that you do 118 00:04:10.600 --> 00:04:13.700 and probably suffer from the same cons that you suffer from 119 00:04:13.700 --> 00:04:17.500 and they've already balanced those for the best outcome, right? 120 00:04:17.500 --> 00:04:21.600 And so recently this morning I was on a call 121 00:04:21.600 --> 00:04:24.400 with our marketing team, our traffic guys. 122 00:04:24.400 --> 00:04:28.600 And I was looking at our funnel that were in the process 123 00:04:28.600 --> 00:04:31.400 of optimizing and my traffic guys like, man, 124 00:04:31.400 --> 00:04:34.400 if people knew how much we work on optimizing 125 00:04:34.400 --> 00:04:37.400 our conversion process, he's like, I feel like 126 00:04:37.400 --> 00:04:38.800 they wouldn't want to change anything 127 00:04:38.800 --> 00:04:41.200 because they know that we've probably already tried it. 128 00:04:41.200 --> 00:04:44.900 And I wanted to at least pay homage to that 129 00:04:44.900 --> 00:04:48.900 because right now we're maybe, I'll say three weeks 130 00:04:48.900 --> 00:04:50.700 into optimizing this conversion process 131 00:04:50.700 --> 00:04:53.400 of series of pages and copy and messaging and whatnot. 132 00:04:53.400 --> 00:04:55.300 And even in those three weeks, 133 00:04:55.300 --> 00:04:58.400 we've already tested over a hundred different pieces 134 00:04:58.400 --> 00:05:00.600 of this conversion process, this funnel, 135 00:05:00.600 --> 00:05:03.100 this series of landing pages, the messaging, et cetera. 136 00:05:03.100 --> 00:05:04.900 And so that means we've changed the headlines 137 00:05:04.900 --> 00:05:05.700 a handful of times. 138 00:05:05.700 --> 00:05:06.900 We've changed the buttons. 139 00:05:06.900 --> 00:05:08.900 We've changed the flow of the pages. 140 00:05:08.900 --> 00:05:12.800 We've changed where each one leads multiple times. 141 00:05:12.800 --> 00:05:15.400 And so these iterations stack and stack and stack 142 00:05:15.400 --> 00:05:17.400 and so if I'm going to eventually show someone, 143 00:05:17.400 --> 00:05:19.300 hey, this is how it works. 144 00:05:20.500 --> 00:05:21.600 What do you think the chances are 145 00:05:21.600 --> 00:05:24.100 that if they change something, it's gonna be better? 146 00:05:24.100 --> 00:05:26.300 Probably low, right? 147 00:05:26.300 --> 00:05:28.100 And so the thing is is that we somehow, 148 00:05:28.100 --> 00:05:29.900 I think it's an ego thing as entrepreneurs, 149 00:05:29.900 --> 00:05:30.800 like we always think we're special. 150 00:05:30.800 --> 00:05:32.900 We think we're different, we think we're smarter, whatever. 151 00:05:32.900 --> 00:05:35.900 But my word of my rule of thumb for me is 152 00:05:35.900 --> 00:05:38.400 until I'm doing as well or better 153 00:05:38.400 --> 00:05:40.800 than the person who taught me this thing, 154 00:05:40.800 --> 00:05:42.300 do not change it. 155 00:05:42.300 --> 00:05:46.300 Replicate before you get fancy, right? 156 00:05:46.300 --> 00:05:49.900 And so that's where doing the boring work, don't be cute. 157 00:05:49.900 --> 00:05:51.500 Those kind of things, we need to be reminded more 158 00:05:51.500 --> 00:05:52.500 than we need to be taught. 159 00:05:52.500 --> 00:05:54.700 Like those sayings are pervasive in our community 160 00:05:54.700 --> 00:05:56.300 because I think they are the things 161 00:05:56.300 --> 00:05:58.900 that are the bedrock of successful entrepreneurship. 162 00:05:58.900 --> 00:06:01.100 And it's repeating successful actions. 163 00:06:01.100 --> 00:06:02.700 And there are certain points where 164 00:06:02.700 --> 00:06:04.300 once we get this conversion process 165 00:06:04.400 --> 00:06:06.600 optimized where I think it should be, 166 00:06:06.600 --> 00:06:08.200 I probably won't change. 167 00:06:08.200 --> 00:06:10.900 I won't be pushing as much attention to that. 168 00:06:10.900 --> 00:06:12.500 I'll be pushing more of my attention 169 00:06:12.500 --> 00:06:14.800 towards filling the top side, right? 170 00:06:14.800 --> 00:06:17.200 So right now we just, I'm putting enough attention 171 00:06:17.200 --> 00:06:19.300 on bringing in traffic 172 00:06:19.300 --> 00:06:21.600 so that I can find the optimal way 173 00:06:21.600 --> 00:06:23.200 of converting that traffic. 174 00:06:23.200 --> 00:06:25.900 But once I feel like the numbers are optimized, 175 00:06:25.900 --> 00:06:27.700 I probably won't tweak that very much 176 00:06:27.700 --> 00:06:29.500 because now it's a successful action 177 00:06:29.500 --> 00:06:32.400 and I wanna repeat it as many times I possibly can. 178 00:06:32.400 --> 00:06:34.900 And then I'm gonna be focused only my attention 179 00:06:34.900 --> 00:06:37.000 on bringing traffic into the top 180 00:06:37.000 --> 00:06:38.600 of that conversion process. 181 00:06:40.500 --> 00:06:42.700 Hey guys, real quick, if you're new to the podcast, 182 00:06:42.700 --> 00:06:44.700 I have a book on Amazon called 183 00:06:44.700 --> 00:06:45.900 100 million dollar offers 184 00:06:45.900 --> 00:06:47.800 that over 8,000 five star reviews 185 00:06:47.800 --> 00:06:49.000 has almost a perfect score 186 00:06:49.000 --> 00:06:50.900 and get it for 99 cents on Kindle. 187 00:06:50.900 --> 00:06:51.900 The reason I bring it up is that 188 00:06:51.900 --> 00:06:54.400 I put over a thousand hours into writing that book 189 00:06:54.400 --> 00:06:56.100 and it's my biggest gift to our community. 190 00:06:56.100 --> 00:06:58.200 So it's my very shameless way of trying 191 00:06:58.200 --> 00:06:59.900 to get to you to like me more 192 00:06:59.900 --> 00:07:01.400 and ultimately make more dollars 193 00:07:01.400 --> 00:07:03.300 that later on in your business career, 194 00:07:03.300 --> 00:07:04.300 I can finish the part with you. 195 00:07:04.300 --> 00:07:06.300 So that's my gift, go check it out, 196 00:07:06.300 --> 00:07:08.100 Amazon and back to the show. 197 00:07:09.900 --> 00:07:11.900 And so as a total side note, 198 00:07:11.900 --> 00:07:13.900 because that's what these are for, I guess, 199 00:07:13.900 --> 00:07:16.200 if you are in the process of optimizing something, 200 00:07:16.200 --> 00:07:18.100 which if you're using someone else's templates 201 00:07:18.100 --> 00:07:20.700 or anything like that, then use them the way they are. 202 00:07:20.700 --> 00:07:22.500 There's a reason they are that way. 203 00:07:22.500 --> 00:07:25.000 But if you're coming up from these things from scratch, 204 00:07:25.000 --> 00:07:27.000 what I can tell you is that after having now done this, 205 00:07:27.000 --> 00:07:28.500 I've done this optimization process 206 00:07:28.500 --> 00:07:30.900 a zillion times in my life now, 207 00:07:30.900 --> 00:07:34.200 the headlines and the messages, the top, 208 00:07:34.200 --> 00:07:36.100 that literally the first one to two things 209 00:07:36.100 --> 00:07:39.000 that someone reads are going to have the biggest swing 210 00:07:39.000 --> 00:07:40.100 on the needle. 211 00:07:40.100 --> 00:07:43.400 And so many times I've spent hours and days and weeks 212 00:07:43.400 --> 00:07:46.600 optimizing the bottom part, the images and the pages 213 00:07:46.600 --> 00:07:48.100 and the copy bullets and things like that 214 00:07:48.100 --> 00:07:50.500 that are below the fold, right on the newspaper. 215 00:07:50.500 --> 00:07:52.300 If you flipped it up and there's a fold 216 00:07:52.300 --> 00:07:53.900 and then you can flip the second half. 217 00:07:53.900 --> 00:07:55.800 Landing pages work the same way above the fold 218 00:07:55.800 --> 00:07:57.700 is what someone sees when they land on their desktop 219 00:07:57.700 --> 00:07:59.000 or on their mobile phone. 220 00:07:59.000 --> 00:08:00.600 That's above the fold. 221 00:08:00.600 --> 00:08:02.800 Below the fold is everything else. 222 00:08:02.800 --> 00:08:07.800 I routinely have seen changes of doubling to quadrupling 223 00:08:08.300 --> 00:08:09.400 the throughput of a page, 224 00:08:09.400 --> 00:08:11.200 meaning the percentage of people who click 225 00:08:11.200 --> 00:08:13.700 to do the optimal action you want them to do, 226 00:08:13.700 --> 00:08:16.200 simply by changing the sentence at the top 227 00:08:16.200 --> 00:08:18.500 or the sentences at the top and the one image 228 00:08:18.500 --> 00:08:19.900 that someone sees. 229 00:08:19.900 --> 00:08:23.100 And so if you are trying to optimize something, 230 00:08:23.100 --> 00:08:26.400 if you're way below where you need to be, 231 00:08:26.400 --> 00:08:28.800 don't even worry about anything below the fold. 232 00:08:28.800 --> 00:08:31.100 And in fact, you could probably spend 90% 233 00:08:31.100 --> 00:08:32.600 of your attention above the fold 234 00:08:32.600 --> 00:08:34.700 and get way higher returns than your time 235 00:08:34.700 --> 00:08:36.500 than everything below the fold. 236 00:08:36.500 --> 00:08:37.500 And I can't say the amount of times 237 00:08:37.500 --> 00:08:39.400 we're literally just deleting everything below the fold 238 00:08:39.400 --> 00:08:42.700 got us better throughput on those types of pages 239 00:08:42.700 --> 00:08:46.400 and actions than even putting anything there to begin with, 240 00:08:46.400 --> 00:08:47.200 right. 241 00:08:47.200 --> 00:08:49.500 And so just recently I changed the headline 242 00:08:49.500 --> 00:08:51.700 of our landing page for agencies 243 00:08:51.700 --> 00:08:52.500 who are going to be partying with us 244 00:08:52.500 --> 00:08:54.300 for our Allen software. 245 00:08:54.300 --> 00:08:58.300 And we three x the throughput of that one page. 246 00:08:58.300 --> 00:08:59.900 Simply by changing the headline. 247 00:08:59.900 --> 00:09:03.400 And on our scheduling page, which is the third step 248 00:09:03.400 --> 00:09:07.100 in this process, we five x the throughput 249 00:09:07.100 --> 00:09:10.000 by removing a headline that was there. 250 00:09:10.000 --> 00:09:11.200 We didn't even add anything. 251 00:09:11.200 --> 00:09:14.100 We literally removed something that was there. 252 00:09:14.100 --> 00:09:15.800 And so which was, hey, you know, 253 00:09:15.800 --> 00:09:16.800 you finished this process. 254 00:09:16.800 --> 00:09:17.800 The next step is this. 255 00:09:17.800 --> 00:09:20.000 We just took out you finish this process basically. 256 00:09:20.000 --> 00:09:21.200 And so people are like, oh, I'm not done. 257 00:09:21.200 --> 00:09:22.500 I need to take this next step. 258 00:09:22.500 --> 00:09:24.700 And so it's just this huge massive jump 259 00:09:24.700 --> 00:09:26.900 by removing something that was there. 260 00:09:27.000 --> 00:09:29.000 And so all of this, at least for me, 261 00:09:29.000 --> 00:09:30.700 is this continuous reinforcement 262 00:09:30.700 --> 00:09:33.300 that we need to be reminded more than we need to be taught. 263 00:09:33.300 --> 00:09:35.500 We need to repeat successful actions when they're there. 264 00:09:35.500 --> 00:09:37.400 If someone gives this advice or we're taking advice 265 00:09:37.400 --> 00:09:40.200 from someone, especially for paying for that advice, 266 00:09:40.200 --> 00:09:42.500 to not take advice is akin to literally burning 267 00:09:42.500 --> 00:09:43.600 your money, right? 268 00:09:43.600 --> 00:09:46.200 Because this person or this YouTuber or this, 269 00:09:46.200 --> 00:09:48.300 this thing that you're trying to learn from, 270 00:09:48.300 --> 00:09:49.500 this person you're trying to learn from 271 00:09:49.500 --> 00:09:52.200 has already suffered the consequences 272 00:09:52.200 --> 00:09:53.900 of trial and error. 273 00:09:53.900 --> 00:09:57.600 And so why would you not at least just duplicate, 274 00:09:57.600 --> 00:10:01.900 replicate their process and what they're doing first? 275 00:10:01.900 --> 00:10:05.700 And then when you surpass or at least match them, 276 00:10:05.700 --> 00:10:07.500 then and only then you will have the understanding 277 00:10:07.500 --> 00:10:09.600 of the process to improve it. 278 00:10:09.600 --> 00:10:12.800 And the thing is is a lot of times people will become experts 279 00:10:12.800 --> 00:10:15.100 because of how many failures they have. 280 00:10:15.100 --> 00:10:17.100 If the first time you set the plate, 281 00:10:17.100 --> 00:10:21.100 you hit a home run, you may not know why you did that. 282 00:10:21.100 --> 00:10:22.300 Is it because of your hipstances? 283 00:10:22.400 --> 00:10:23.400 When you dropped your elbow, 284 00:10:23.400 --> 00:10:24.400 was it because you kept your arm on the ball? 285 00:10:24.400 --> 00:10:26.200 Like there's so many other factors. 286 00:10:26.200 --> 00:10:29.600 But if you want the shortcut to getting to where you want to go, 287 00:10:29.600 --> 00:10:31.000 replicating other people's success, 288 00:10:31.000 --> 00:10:33.000 repeating successful actions both on yourself 289 00:10:33.000 --> 00:10:35.000 and what other people have done 290 00:10:35.000 --> 00:10:36.900 is one of the shortest paths to getting there. 291 00:10:36.900 --> 00:10:40.000 And so anyhow, don't be cute. 292 00:10:40.000 --> 00:10:41.400 Don't try and get fancy. 293 00:10:41.400 --> 00:10:44.300 Don't run the super crazy whatever play. 294 00:10:44.300 --> 00:10:47.000 Just look at the fundamentals, follow the steps, 295 00:10:47.000 --> 00:10:50.000 only iterate after you've duplicated 296 00:10:50.000 --> 00:10:52.200 the results of the person you're trying to learn from. 297 00:10:52.200 --> 00:10:54.400 And so that was my message for you today. 298 00:10:54.400 --> 00:10:55.700 That was top of mind, 299 00:10:55.700 --> 00:10:57.500 the same advice I gave the 18 year old, 300 00:10:57.500 --> 00:10:59.500 my neighbor who's flipping real estate right now, 301 00:10:59.500 --> 00:11:00.500 really proud of him. 302 00:11:00.500 --> 00:11:01.700 And the same advice I gave people 303 00:11:01.700 --> 00:11:03.200 were doing three million plus a year 304 00:11:03.200 --> 00:11:05.900 is don't be cute. 305 00:11:05.900 --> 00:11:07.300 Repeat successful actions. 306 00:11:07.300 --> 00:11:09.100 We need to be reminded more than we be taught 307 00:11:09.100 --> 00:11:12.100 and then just keep doing the same things over and over 308 00:11:12.100 --> 00:11:12.900 and over again. 309 00:11:12.900 --> 00:11:14.900 And you will get outsized returns. 310 00:11:14.900 --> 00:11:17.200 So anyways, have a happy day. 311 00:11:17.200 --> 00:11:19.900 Hope your marketing is converting like crazy money 312 00:11:20.600 --> 00:11:24.700 and leading you to financial wealth and freedom 313 00:11:24.700 --> 00:11:27.000 only to realize that it is empty 314 00:11:27.000 --> 00:11:29.500 and that in the process you will turn most of the people 315 00:11:29.500 --> 00:11:31.500 that who know you secretly against you. 316 00:11:31.500 --> 00:11:33.100 They won't purposely tell you that. 317 00:11:33.100 --> 00:11:34.700 They secretly envy you. 318 00:11:34.700 --> 00:11:35.700 And that's okay.