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So a lot of you guys are setting goals, you know, we're coming on the new year,

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and so as somebody who has set many goals in my life, and achieved at least some of them,

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I figured I would maybe give you a different take than you might consistently hear across social media.

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So this will not be your mama's, you know, smart goals, you know, specific, measurable,

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actionable, something timely, whatever they are.

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Not that at all. Actually, I think I'll give you how I've thought about goals,

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and for some of you, maybe it'll be useful, and for those of you who it isn't useful, I apologize.

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So big thing number one is I think that people think about goal setting the wrong way.

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So the first issue I see with goal setting has to do with time. And so there's the time to begin

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and the time to achieve, right? And so there's I think there's actually fallacies and misconceptions

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along both of those components of it. And so let's start with starting. So around beginning the goal,

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a lot of times people have goals, there's typically two times a year that goals occur,

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and they typically are anniversaries. So there's anniversary for everybody, which is a new year.

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And then there's your personal anniversary, which is a birthday. And so most people make their

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biggest goals around when they turn a certain age or the world turns a certain age, right? And so

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what's interesting about that is that I think you become more aware of it. But I have always taken

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the belief, and I remember thinking about this is that I used to set a lot of goals when I was

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younger and I would not get started on them. And one day I realized that if the benefit of the

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goal that I have is not good enough in the immediate moment today to begin working on it,

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then it will be the same immediate benefit in a month. It'll just be today, a month from now.

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And so fundamentally, I have to be able to start working on the goal or the benefit of working

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on the goal must exceed my action threshold today, or it will never happen. And so I think even just

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walking through that logic for yourself, pretty much from that point going forward, if I have a goal,

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I'd begin immediately working on it the moment it becomes clear that it is a priority.

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And so I would like, right now, if you're, if you have a nearest resolution goal, start now,

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right? Like start on the 30th, you know, start on the 31st even. Just start a little ahead,

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and I'll just say like the more you do this, the more you'll start noticing that you're in October

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and you're like, man, I really want to do this next year. It's like, well, if it's going to make sense

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for your next year, it'll make sense today. So then just start doing it now. And so like, why would

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you not want to enjoy the benefits sooner? Think about it. Like why would you not want to begin the

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process to get you closer to your benefits today? So you can get those benefits that much faster,

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right? And if there is, and this is the key part, if the benefits are not good enough to begin

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working on them, you either need to change the dynamics of how you want to achieve the goal,

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so that you can remove latency. So is there a way that I can pull up some element of reward

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from this goal that makes it beneficial for me to work on it today? Or is maybe this goal just

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like the equivalent of a complaint, which is it'd be nice, it'd be nice to have a six pack.

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But if it's not, if it's, if the benefit of beginning that work today is not worth it for you,

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it's not going to be worth it in a month. And so some goal, like the reality is you're not going

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to be able to achieve all your goals, because it takes five seconds to set a goal, and sometimes

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five years to achieve it. And so your goal to achieve it ratio is always going to be you're going

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to have more goals than you have achieved. And so, so it's normal. And so I think that what,

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what can be helpful is deciding which goals you are not going to do.

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What fires am I going to let burn? I have wanted to start working out. Well, I've also wanted to

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start doing these other things. Well, which of these goals is most important? Because goals have a

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cost, which is the second element of time that I think goals have misconceptions around, which is

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that you everybody here who's listening to this or watching this has the same time, right? We

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have the same 24 hours, right? Everyone's heard that. What's interesting though is that people will

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set goals, but they will not remove anything from their, from their calendar. So you're saying,

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I have 24 hours. I'm going to achieve these four things. These four things will probably take me

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an extra four hours a day in order to accomplish. And I'm going to add that into my existing 24-hour

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schedule. So I will do 28 hours worth of work in 24. And then of course, you're shocked when it

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doesn't end up happening. And so what I would recommend doing is not only listing out the goal,

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number one, number two, listing out the approximate time you think it will take. And then number three,

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multiplying that by three and creating a sacrifice for that goal that is equivalent to three times

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the time duration of what you believe it will be. And I can't remember what razor it is, but there's

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some razor that's like everything takes three times longer than you think it will. And even knowing

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this razor doesn't change the fact that it will take three times longer than you think it will.

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Elon Musk talks about it, but the reason that I say this is that you think that the goal will

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take you this long. There was somebody in, it was a friend of mine in March, and I was making fun

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of him for being fat. It's fine. We're guys. I can do it. He's my friend. And if he's not your friend,

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and you don't know who he is, then get over it. Anyways, so I was poking him about being

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pudged. Now, he's in the fitness world. So I had double reason to do that. It'd be like a dentist

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having bad teeth. I had to poke him a little bit. I'm like, hey, man, you're trying to help people

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who's waiting. You look like you barely work out. And so of course, we were joking around,

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but he took it seriously. And so he said, my goal is to get a six back by the end of this year.

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And I said, you're not going to do it. And he was like, what do you mean? Why don't you believe me?

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I was like, no, no, it's just like, you're too far away. You're not going to do it. You can't do it.

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It's super unlikely. And so as the month's kept going forward, I was like, where's my six back?

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Where's my six back? Where's my six back? Where's my six back? Yeah, I'm a great friend.

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And I will say being real, he said, I always appreciate the fact that you're real with me. And that

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actually ended up helping him change. I define good friends as people make us better. Not as people

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who are nice to us. Anyways, so here we are. December 30th, he does not have a six back,

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but he's way closer. But the big thing is that it took him significantly longer than he expected.

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And he's a professional in this space. And so I say this again to say that your goal that you have

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will probably take three times longer than you think. Now, you have how long you want it to take,

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how long you think it's going to take, and then how long it will actually take. And they actually

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take, because like on some level, you know that what you hope happens versus what you think will

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happen are two different things, right? Well, the thing will happen is still one third less

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than will actually happen. All right. And so I say this to set expectations properly in terms of

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the time commitment required to achieve almost any goal worth achieving. And so there's a third

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component, which I'll get into, but I'm going to hammer the second one because I think it's important.

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I love the thought that achieving goals is like

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doing or practicing magic. Now, I don't believe in magic. But if you watch any magic movie,

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almost all of them have a price to magic, right? There's like magic isn't free. You have to sacrifice

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some life. You have to crumble a flower in your hand so that you can do the thing. Whatever it is,

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right? If you don't, it like takes it out of your flesh or some crazy stuff, right? But the point is

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is that I see goal achievement much the same way. You can't practice magic and just get magic for free.

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You can't you can't just get goals for free. All goals have price tags. And so this is the big

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thing that I think everyone misses is that they look at value completely disassociated from price.

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And so price to value is a is a relationship between both variables. And I think this honestly,

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this perspective is the reason that many people stay poor. The reason many business owners

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stay small and the reason, I don't know, I would, I would want to have a third one there for the

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rhetorical device, but I don't have one. But those two, right? The point is is that

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you have to analyze them together because fundamentally you have a risk-adjustive return

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on your time and effort and energy. There's a hundred million things you could do with your life.

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You have very finite resources and the people who get the furthest in life or the furthest

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towards their goals are the ones who allocate that time and effort and energy towards the things

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that get them the highest returns. Right? And so it's not just value. There's a million things

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that you like. It's like I want to spend all my time on marriage. I also want a six pack. I also

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want to be a gazillionaire. I also want to be a monk. Right? Like there's all these things that you

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want to do, but there's huge price tags that we're just saying like, yeah, yeah, you know what,

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I'll have I'll take them all. I'll take them all. But you can't take them all without without

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running up the bill. Right? So a lot of you guys are trying are putting things on your platter,

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but when you're getting to the checkout line, you're like, oh, I I don't have enough money for this.

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Right? And so the first kind of realization that I think is worth having is what's your budget?

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What's your goal budget? How much time and money do you actually have available to dedicate to

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achieving the goal you have? Things super real. And like the goal, like I also don't think it's

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it's likely that you'll conquer multiple domains in the same year. Right? Like my I remember the first

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year I wanted to get a six pack. I got a six pack. That was like my whole year and I got a six pack.

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And then like I then maintaining is a lot easier. Maintaining that I maintain a six pack. There's

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my life. But maintaining it is the is much easier than achieving it. Getting learning how to do

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business and making your first dollar and making sales and marketing and scale. All of those things

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really tough. Once you know how to advertise and learn how to sell and learn how to deliver

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something, it's easier to maintain your business level and you're maintaining your current level

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of income versus growing it. Right? And that's why a lot of people also stay there to be fair.

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But right now, I think if you're real with yourself and this would be the exercise,

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like the probably the first tactical exercise that I would give you, if you're as you're going into

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the New Year is what are the goals? How long do I want it to take? How long do I think it'll take?

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Multiply that by three. These are the value. These are the things I won on the shelf, things that

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the buffet. And then the other side has to be our budget, which is you look at everything you

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spend your time on. Right? There's two big investments that you can make that are usually

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pretty well documented. The first is your money. Look at your credit card statement. What you vote

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with your dollars is what you care about. Like you can say you care about these things.

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How you spend your money is how you actually care. And a lot of you might be surprised.

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You care about being healthy, but you spend a huge percentage of your income on

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cheap food, fast food, whatever else. Right? You care about, you care about your personal

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development, but you spend a huge amount of your time and energy on junk consumption,

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on Netflix, on social media. You're just consuming junk. Right? Care about this brain,

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but you're feeding a junk all day. Right? And so you're going to have all of the things you

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currently spend your money, you currently spend your time on. Now the well documented part has two

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components to it. Document in terms of like your devices, almost all the devices we have nowadays

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have like screen recordings. They tell you how your time will split up. If you don't have them,

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they're free apps that you can get online for computers, but your phone tracks it. And then if you

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are a little bit more organized, then if you live on a calendar, your calendar will tell you what

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your priorities are in terms of your time. And so between your screens and your calendar and your

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wallet, your credit card statement, you like, am I just saw that about somebody? I could probably tell

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you what their life is like. So really fun fact, they did a research study where they had men and

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women pick their mates by going into their rooms, not meeting the person. There's no pictures removed

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and they just got to pick them off of the rooms and their living situation. Interesting. They had

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better matches and predictive power about the people by just looking at their environment and not

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meeting them than meeting them. We think like we're very good at deceiving people,

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but these things are the facts, right? Like what you spend your time, what you spend your money on,

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how you how you consume your attention, that's what you, that's that's your budget, right? And so

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we have our goals, that's what we want, and we have our budget. And so when you look at all of your

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expenses, right? Now we have to look at which ones of these am I willing to give up? Number one,

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and secondly, this is the one that's ugly, which ones of these am I likely to give up?

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Now I would recommend it's easier to swap things. So for example, if you're like, you know,

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I watch a lot of Netflix and I wish I didn't. Well, I'll tell you something that worked really well for me.

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I just listened to audiobooks before I go to bed rather than watching TV. It's a very easy swap

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in terms of habit, but I sleep better. I'm not looking at a screen. I could use my imagination.

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I can read down fiction if I want to. I can read fiction. And so just a very small little

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small tweak, little tweak. And so it's much harder to stop something than it is to replace something.

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All right. And so if you think about this in terms of human behavior, right? You have a reinforcing

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stimulus. You have something that that rewards you for doing. That's why you keep doing, right?

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That's why for example, like in a relationship and people may disagree with me and that's amazing.

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It isn't cool to be in a free country where we can disagree. All right. I have the belief that if

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you're in a relationship, it doesn't matter how long it is, if you get out of that relationship,

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you're going to have a reinforcing stimulus that's going to be gone, whether you broke up them or

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they broke up view. Either way, there's going to be some positive aspect of your life that's gone,

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right? And so people are like, well, you need to spend time to heal and trauma, whatever. You

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have to get over to that person. What that translates into behavior is you need to find an alternative

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reinforcing stimulus. And so there's basically two ways to think about it. One is that you can find

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something in your environment so you can start gardening and you start working out more. You find

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something else that is a positive reinforcement that takes up the place of this person. Now, if you

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spend a very long time being single after that, you find hobbies, you find friends, you find other

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things that fill that gap, right? The alternative is that you just find another person.

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Now people don't like that, but also the same people who don't like that. This happens all the time.

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This is, you know, you're like, you're like, that's not, why is that not good? Like what's

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bizarre of how to live to crease that this is not good? To get over one person, you just date somebody

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else afterwards, right? Now, some people are like, well, there's rebounders. Well, I just think that

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that's just the likelihood of regression to the mean. You think the likelihood that you're just

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the next person you date is going to be the one is probably the same likelihood of you dating anybody

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after that person is going to be the one. And so there's this misconception around rebounding

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when in reality, it's like, now rebounding, maybe you low your bar for getting some reinforcement,

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right? If you want to get really technical on it. But in terms of the likelihood that this person

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is going to be the one, I mean, I got out of a really low relationship. Met Leyland was like,

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hey, I'm not into anything serious. And here we are, right? And so I bring this up to say,

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like, I just don't think a lot of these things are planned. Now, zooming back out to goals,

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we have the stuff we want, we have what it's going to cost, we have what we're willing to give up,

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and what we're likely to give up. So I would start with the things that you are likely to give up.

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That you're like, I think I want to get rid of these things, and I believe I can get rid of these

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things. Now, then you have to look at that, that value list, that goal list, and think, okay,

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of these, which is the most important, which of these will bring me closest or furthest along

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on my path, closest to the ideal version of me that I want. Now, some of you may have the question

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of like, well, should I prioritize a health goal or share with suppliers that have relationship

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or prioritize a monetary goal? I think that's honest. Like, some choices in life you just have to make.

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Like, I said differently. If you prioritize your monetary goal, let's say you achieve it, right?

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Well, prioritizing the monetary goal might help you with your relationship book, because you can

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go on better dates, you can attract better people, whatever, right? You can dress nice. If you're a

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girl, you can inject your face with all but stuff, whatever, whatever it is, okay? You have more

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resources. That's not a bad thing. If you prioritize relationships in love, maybe at the end of the

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year, you don't have the monetary thing yet, and you don't have the the health thing yet, but you

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actually found somebody who's really improved your subject well-being. And right now, by the way,

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if you didn't know this, the strongest correlation by a mile for subjective well-being, how happy

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you are, how content you are with your life has to do with the strength of your relationship with

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your significant other. It's a point similar correlation. Like, nothing else is even close, like not

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even close. And so you might give you the idea that you're like, this was a W, right? Now,

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let's say the third path, let's say that you get to the end of the year and you have your six

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pack, you're in way better shape, you look good, you feel good, you have way more energy,

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well, what do you think that's going to do? It's probably going to attract better mates,

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it's going to help you do better in business. And so we have this either more perspective on goals,

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but almost all goals help achieve one another. The problem is that most people start on none of them

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in the attempt to achieve all of them. And so if you just think about it as like, I'm just going to

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chip away and attack one and know that by just focusing on this one, I'm still going to get a

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half step up on the other two. But I want to actually achieve it. And so I think a lot of people

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are very unskilled in making trade-offs. And life is about trade-offs, right? Yeah, as I say,

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me as my, as my very young man itself, but it's about making bets, like we have to make trades,

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like nothing's free, everything costs time, they cost money, it costs opportunity, it costs the

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paths not taken, everything is a price. And so I think the people who do much better understand

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the price that they're paying for the thing that they want more, so much so that they actually pick

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more appropriately and are more selective. Because when you really, I think when you really

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appropriately see or assess how expensive a goal really is, all of a sudden you realize that you

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achieve far fewer than you think. And so when you say your goal, think about this big sacrifice

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like the magic. What are you going to put on the altar? What are you going to sacrifice on the

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altar to achieve it? And I remember when I was, I had six locations and I wanted to scale to 10,

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but I had my gyms. And I made this live, I'll see if I can find it, where I was beat, I was beat,

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I was doing, you know, 20 plus consults a day, I'm launching my six gym at that time,

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and I had spotted out my, like, 7th, 8th, 9th, 10th locations, I knew where I wanted to open them.

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And I'm really looking at my calendar and I mean, like, I don't know, I'm going to do this,

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like I spend all my time. And so that was when I made a live and I was like, I'm giving up

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Netflix and football and fantasy football. That's when I'm giving up, which was a lot of stuff,

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and I liked a lot of it. But when I was honest with myself at the end of the year,

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I can't really remember anything meaningful about the Netflix shows that I watched. And I couldn't

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really remember anything like, do I really care about the fantasy league that I'm in? Now some people,

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if that's like your biggest thing of joy, then do it. All right, I'm up talking to you. But for

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everyone else who just does it as a pastime, just recreationally, if the outcome of that a year

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from now versus the outcome of the goal a year from now, if that goal means more to you looking

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back, then do that, right? And be willing to pay that price. And I think there's a lot of like,

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but what about smelling the flowers? What about enjoying life? I think that the more you work towards

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your goals, the more you start enjoying working towards your goals. And so you end up smelling

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the flowers along the way, regardless. And so that's just been my personal experience

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that I share around that. And I work a lot. I work a lot. I work more now than I did when I

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had less money, which is hard to imagine, because I just work all the time. And I'm just better

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at working. I remember in college, a 20-page paper was like a semester-long project. And now I can

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bang on 20 pages in a day. You know what I mean? And so it's like, you just get better. Like your

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output just goes up. So I said there was three components of time with relation to goals. So the

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first was the start, right? Is that people delay the start for some arbitrary reason. When in the

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reality is we have to figure out whatever way to make the benefits beneficial enough today,

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right now, to begin now. Because otherwise, if they don't work in the future, they're not going

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to work now, right? When the future is now. The second is that we have to understand the difference

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between the price of our goals and the value of our goals. And we have to appropriately judge those

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so that we can actually make a trade-off and say, I can achieve, I cannot achieve all of these

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goals. But one of these goals is more important than the others. And if you can't make that decision,

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guess what your number one goal is. Learning how to pick. And being super rare. If you can't pick

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and commit to one of your goals, then your number one goal is to learn how to pick and commit.

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And I define commitment as the elimination of alternatives. It's like when you're married,

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you make the ultimate commitment. And so you eliminate all other people. Then the spouse that you have,

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as long as you haven't, would I would consider a traditional marriage. I don't know what these

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new age kids are doing. But that's how it normally works. And so if you think about you getting married

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to your goal. If you're getting married to the goal and you're eliminating any alternatives to

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that goal. And I can promise you, if you eliminate everything but something, you tend to do it.

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So Jerry Saunfield had a writing process that I really liked. And this is actually really common

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with writers. Because I study a lot of writers, obviously, because I write a lot. And many of them

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have these dedicated periods of being in the day where they say, I'm going to start a clock.

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I don't have to write. But I can't do anything else. And so it's like an empty room and a keyboard

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or a yellow like Jerry Saunfield uses yellow, yellow scratch pads. And he just has to sit there.

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And he's like, can you know what? When nothing else to do is like, I get bored enough that I'm like,

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how? Why not? I'll just start writing. And so I think a lot of, a lot of us and myself included

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in the beginning, I thought a lot about focus was like, gritting my teeth and just trying to zone

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everything out. I don't think that way at all about it anymore. It's just, I wouldn't eliminate

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all potentialities of things that could disrupt the one thing. Like focus, if said differently,

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focus is the quality and quantity of things that you say no to. And so the more things you say no to,

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the better the things you say no to, the more focused you are. And so take it to again,

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the natural extreme. If you said nothing said no to literally everything, except for one thing,

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then you would be 100% focused. And so again, it's not, are you focused or enough focus? It's

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how focused are you? And so for any of you, I think you're like 5% focused on your goal. And then

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you're surprised that you don't really get that far. So if you made, if you were 100% focused,

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you didn't sleep, you didn't eat. Now, of course, you start adding some of those things in,

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because you're like, oh, long term, I do need to sleep. I do need to eat. Okay, cool. But I

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would start at zero. Like, be as extreme as that. I mean, do it everyone. I'm trying to lean a

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little bit away from from telling people what to do. I was just share like, that's what's worked for

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me. If that's extreme for you, then do it everyone. All right. Um, third part of goals, time,

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the time to achieve. So there's the time to start. We're willing to pay or they sacrifice.

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And how long we expect? And so really it's the it's the expectations of the goal achievement that

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I see as the third big bucket of goal problems. And so what's crazy about this is that almost

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everyone on here, whenever goal you put in the chat, I would bet you is achievable. Just not on your

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timeline. And so like, you might have amazing goals, but a really shitty timeline. And so what

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happens is is that you expect a 10 year outcome in 12 months. And then every 12 months, you keep

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restarting and 10 years from now, you're still at ground zero. And that's what I want to help you

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avoid. And so the like, the more big things that I've set out to accomplish that ended up working out,

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the more I've just realized it takes years for all to do big stuff, like, like years.

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Right. I started building this my personal brand in 2019. The content was like, you guys

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now see my stuff, like 2019 is nothing. I mean, like we're 25, six years. And I still mean,

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like I still see all the road ahead of where I want to go. Right. And same thing with that was

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not come in the portfolio companies in school, right. Like all of these things are like, like if you

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were to ask Sam or I, like, well, you know, where is school going to be in a year? I said, I don't

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think either of us are even thinking like a year. We're like, we know where we want to go. And it's

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more like you set where you want to go. And then you just start walking. And it takes what it takes.

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Right. Like you see something. He's become like, you want to sit here. Some crazy.

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Facebook is like 25 years old. Like it's a new hot. It's old. It's not new at all. I think

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it's 20 years. But like you look at Amazon, 35 years old. Old, right. The businesses take time.

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Microsoft is like a 1000 years old, right. It's older than Gandalf. All right. It's, I bring this up

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because we have these big aspirations. We have these heroes. We've Elon Musk, right. Elon's like

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55 and also the smartest person on the fucking planet. But besides that, he's super. He's, he's,

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this is his third season. Think about that. This is his third entrepreneurial season. His first season,

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he sold zip two, which was like a little website thing. Then, then he's did PayPal. And that was

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many years. And then for PayPal, they started his next season, which is the season he's in now.

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And like, I don't even, I'll look it up right now. Let's see. Tesla. No, let's do, let's do SpaceX.

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SpaceX found it. 2002. 23 years old. So again, it's like, I just, I say this because like,

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everyone's so green. And there's always going to be more people were green. There's always

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me more people behind the starting line that haven't stepped up to the play yet. And it's because

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they, because they're like, how am I going to run this marathon in 26 minutes? It's like, no,

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brother, 26 miles, not minutes. It's like, oh, but can I just run in 26 minutes? It's like, no.

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No, you can't. And so I think, I think the vast majority of goals are not achieved

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because of a incorrect expectation. And a lot of that is because when you're new, you just don't

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know any better. You just think things should happen fast because all we see is the finish line.

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Right? All we see is Elon now. And so we see Elon now. And the moment you see him is like,

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okay, well, I've known him for 10 seconds. And so he's really successful. And I have only

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known him for 10 seconds. Therefore, it takes 10 seconds to be successful. Right? We reasoned

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that way. It's wrong, obviously. Right? But like, that's how our brains work. And so I think

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this is probably one of the root reasons of the misconceptions that most people have around

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the goals that they set out to achieve is that the people they see who achieve them,

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they meet them after they achieve them. They just don't meet them during the many years that

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took to get there. And so when I said the triple your timeline thing, I meant it. Like,

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even if you know to triple your timeline, you still have to triple it again. Right? It still

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happens that way. It still takes longer. And so like, I'll tell you a phone one to make this very

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row for you. It took me, it took me years. I mean, technically I lost everything again at like

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your five or six. So like, if you want to see like the back to zero, right? But like, it took

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years, right? To get back to where I was as a consultant in terms of my income.

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And so like, you just make, you just make mistake. I mean, like, I would say like when I really

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started making the same income again, it was like four years in or five years, it was a lot.

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Right? And so, um, and I'll say sustainably, I've just had some big months and things like that.

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But like, really, you know, reliably. And I think that if you had told me when I quit my

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job, it was going to take us. I don't know if I would have quit because I had expectations. And so

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maybe it's good to have the unrealistic expectations because it gets you to start. But I don't want

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you to stop because it's not achieved by the time that you thought it would be. I don't want you

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to grow as hard. Because I will say this is that a lot more of my, so let me, let me give you a

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definition that'll be helpful. The difference between a beginner and expert in a given domain is

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the number of ways they can mark progress. So, you can even examine. If you've never run ads before

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and you start running ads, you are only going to know, uh, outcome-based thinking, which is like,

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did they work or not? And expert can think in nuance. There's a hundred steps that have to occur

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between when we start running the ad and when they're profitable. And what they care about is whether

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we're making progress towards that. And so, I mean, there's the whole progress in that perfection. And

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as much as it is a little aphorism, I agree with it, right? Which is that we just need to make sure

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we're moving forward. That's it. And so if you have your goal and my friend who's trying to get a

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six pack, as long as he's getting leaner, he will get there eventually. As long as you close more

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people over time, you'll get there eventually. As long as you just continue to decrease turn,

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you'll get there eventually, right? As long as you keep making content and you just keep getting

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a little better every time, you will eventually get good at making content. And so the big, the big

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misnomer is the amount of volume that's required in order to be proficient or even very good or

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competent at a skill is a lot of times like not like two or three times what you thought. So different

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than the other kind of expectations. A lot of times it's like 50 times or 100 times better than you

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thought. And volume negates luck. And that's what I tell all the sales guys who enter any of the

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portfolio companies. I almost always weave it in is that volume negates luck. Like if you don't want

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to be lucky, do more. And so here's the here's the big, the big aster so that that people

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people forget about. In order to really do 50 or 100 times more than someone else does,

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you can't, you often can't do 50 times more than someone does 100 times more than someone does

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in a day. You just can't. And so that's where the, that's where the sticking with it comes into

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play. It's still a volume game. You can pull the future forward by doing more reps faster.

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Like 10,000 hours of work can absolutely happen in five years instead of 15. But you still can't

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get around the hours. Now the price for the person who does the 10,000 hours and five years versus

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15 years is that they gave up more of the other stuff on that calendar. When they looked at their

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time block at 16 hours day, they're awake. Okay. They had to give up twice as much. Sorry three times

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as much as the guy who does it in 15. So both of them get there eventually. Yes. And I think

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that big picture, that's what's important. But even the idea of annual goals, I almost find silly

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because like nothing that I want to accomplish now I can do in a year anyways. That's real.

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Like think about that for a second. And, and I think, I think society's annual thinking,

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like Bill Gates says this a lot of like people underestimate what they can accomplish in a decade

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and overestimate what they can accomplish in a year. And so like a lot of goals are really like

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two, three, four year goals. Like big picture, you get your business to where you want it to be

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to get you financially. Most people, that's a life goal, right? Not a year goal. It's just because

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society tells us that these are how goals need to be made. But the time component I think is the

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reason that most people don't hit their goals. And it's because of the recomponents that I don't want.

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Is that they, they, they push off starting because they don't know how to see the benefit

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immediately. And if you can't see it immediately, it's always going to be immediately when you start.

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No matter how far in the future, you're going to kick it off to. And so you might

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still figure out how to make it worth it now. The second is that people don't understand the trade

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off that you can't accomplish all your goals. You cannot do it. And you only have a certain amount

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of budget. And you have to then be selective strategic. You have to prioritize the things that

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matter most. And do that understanding that when you fully accomplish one goal, you will still

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partially accomplish some of the others. But by trying to accomplish all three, you will accomplish

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none. And then the third part is that the expectations of how long it will take to get to where

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you want to go is typically three times longer or more than you expect. Even knowing that it will

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take three times longer, it is again three times longer. And so I think that if we, if we put those

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together, start today, you're willing to sacrifice a lot. You eliminate the alternatives. You commit

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fully. And you kick out the timeline to say, I'm just going to keep walking. And I know where I'm

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headed. I know the direction I'm going. I may adjust along the way. But I'm just going to keep

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walking. And I'm going to keep getting better. And so the only commitment you have is to progress.

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It's to feedback. It's to improvement. Make that commitment. Make that the goal.

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And then the outcome base goal just to take care of itself. Because like imagine if I said I have

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to make a billion dollars by next year, right? Well, it forced me to do all sorts of stupid stuff.

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But if I said I want to get a billion dollars eventually, then I know that these things will

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eventually get me there. And whether it takes 10 years or takes 20 years, whatever. Right? Whatever.