WEBVTT 1 00:00:00.000 --> 00:00:05.120 What's going on everyone? Happy Thursday. I have a good one for you today. I'm calling 2 00:00:05.120 --> 00:00:11.120 this violence as the answer and what I learned from having four meetings with Arnold Schwarzenegger. 3 00:00:11.120 --> 00:00:16.240 So I haven't talked a lot about the stuff that we do with charity and I don't know why I haven't 4 00:00:16.240 --> 00:00:20.080 done it. I think it was just because I never I didn't want it to feel like we were bragging about 5 00:00:20.080 --> 00:00:25.040 anything like that and I think that's why I haven't discussed it as much. But that being said, 6 00:00:25.040 --> 00:00:28.800 I've got a ton of things that have been on my mind and a bunch of lessons that I think 7 00:00:28.880 --> 00:00:33.120 that I took from speaking with Arnold. We had a breakfast together that was two hours long. 8 00:00:33.760 --> 00:00:37.840 We went to his house less than a month ago. Actually, it was two weeks ago. 9 00:00:39.280 --> 00:00:43.680 And in all of the instances, I feel like, I mean, there's tons of things you can learn from 10 00:00:43.680 --> 00:00:50.400 a man like that. But the big thing that I was able to take away was I want to call it like 11 00:00:51.520 --> 00:00:55.760 the optimism, like a delusion of optimism. And what I mean by that is that 12 00:00:56.640 --> 00:01:02.720 once like the higher the level of success that you achieve, the more noise and hate you will 13 00:01:02.720 --> 00:01:08.080 receive, right? And so if you think about like the amount of security we had to go through to 14 00:01:08.080 --> 00:01:11.840 get into Arnold's house and all of those things, it's like just the fitting of the fact that there 15 00:01:11.840 --> 00:01:16.960 are people out there who send him death threats every day for just existing, right? Because they 16 00:01:16.960 --> 00:01:23.520 watched a movie and their wife divorced someone for who looked like him, right? And so that kind 17 00:01:23.520 --> 00:01:29.520 of leads to the second thing, which is the more impact you have, the more impressions you make 18 00:01:29.520 --> 00:01:33.680 based on the scale that you have, it's just a law of large numbers. It's going to be a larger 19 00:01:33.680 --> 00:01:39.600 percentage of batshit crazy people that you got to deal with, right? And so if for some reason, 20 00:01:40.240 --> 00:01:47.280 the negativity of a trainer or a competitor or a client grabs you down, then you don't have the 21 00:01:47.280 --> 00:01:52.000 mental fortitude for the success that you want to achieve. Because the condition of that success 22 00:01:52.000 --> 00:01:57.280 is more or not less of the hate of the shit of the noise that you're currently dealing with. 23 00:01:57.280 --> 00:02:04.800 It doesn't go away. It gets louder and louder and louder. And so one of the skills or the disciplines 24 00:02:04.800 --> 00:02:10.480 that we have to develop as entrepreneurs, especially if we seek this impact, and that's the so 25 00:02:10.480 --> 00:02:14.000 many people that I talk to, so many entrepreneurs like, I want to impact. I want to help 10,000 people. 26 00:02:14.000 --> 00:02:19.120 I want to transform lives. If you want to help 10,000 people, then you have to be prepared to have 27 00:02:19.120 --> 00:02:26.800 500 people who fucking hate you, right? Because anyone who does anything worth doing is going to have 28 00:02:26.800 --> 00:02:32.160 an equal and opposite reaction, right? That's how it is. If you look at every single great religious 29 00:02:32.160 --> 00:02:36.880 leader that's ever happened, and it doesn't really matter, almost all of them died, right? And we're 30 00:02:36.880 --> 00:02:41.360 murdered for what they did. And most people would argue that they were probably good people, 31 00:02:41.360 --> 00:02:47.280 but with every positive thing that you do, there's going to be equal reaction that's negative, right? 32 00:02:47.360 --> 00:02:52.400 And so it's like, I just want to say this sentence to you because it means so much to me is that 33 00:02:54.320 --> 00:03:00.160 hatred is a condition of success. It's a condition. If you have no hatred, if you have no 34 00:03:00.160 --> 00:03:04.480 people who hate you, who talk against you, speak against you, then it means you're standing for 35 00:03:04.480 --> 00:03:10.720 nothing. Like, you're standing for nothing. Because if there is nothing for anyone to debate against 36 00:03:10.720 --> 00:03:15.760 you, then you stand for nothing. And that means that you're not actually having any impact. And so 37 00:03:15.760 --> 00:03:20.560 if you fear that kind of confrontation, if you fear that kind of hate, that kind of whatever 38 00:03:21.200 --> 00:03:25.840 then you need to not be in business or you need to fix that part of yourself because you will 39 00:03:25.840 --> 00:03:31.280 sabotage your own success, you will become successful. The noise in the hatred and the naysayers 40 00:03:31.280 --> 00:03:35.440 will increase. And then you will make yourself less successful so that you don't have to deal with 41 00:03:35.440 --> 00:03:41.520 it, right? That's that's like real, right? That's what happens. And so just just some of the mental 42 00:03:41.520 --> 00:03:45.360 things that I've that I've, you know, had to go, you know, like you have trainers and you've 43 00:03:45.360 --> 00:03:51.840 clients, you know, whatever it is, right? The gyms. One thing that I've seen with Arnold and on 44 00:03:51.840 --> 00:03:56.160 the flip side, Trump, right? And they don't like each other. They're like, Arnold's outspoken 45 00:03:56.160 --> 00:04:01.280 against Trump and all that kind of stuff. But one thing that they both share that I really admire 46 00:04:01.280 --> 00:04:08.240 is almost a delusional optimism is that they almost don't even they don't even address it. They 47 00:04:08.240 --> 00:04:14.160 don't even acknowledge the presence of haters. They're just like like if you see Trump get attacked, 48 00:04:14.160 --> 00:04:18.720 he just won't even acknowledge it, right? And listen, I've never voted. I don't care, right? 49 00:04:18.720 --> 00:04:26.080 But the point is like their level of mental fortitude of being able to just exist on a plane 50 00:04:26.080 --> 00:04:31.120 that's above everyone else above all the noises, the condition for them being able to achieve the 51 00:04:31.120 --> 00:04:37.120 levels that they've been able to achieve, right? And so one of the things about this that that gives 52 00:04:37.120 --> 00:04:44.240 me solace is that none of the hatred, none of the the the trainer leaves and starts talking shit 53 00:04:44.240 --> 00:04:48.240 about you, none of the clients who leave and talk shit about you, none of that ever affects your 54 00:04:48.240 --> 00:04:55.040 business. It only affects you, right? And so I think I think Layla made a post, I don't know, 55 00:04:55.040 --> 00:05:00.000 a week or two ago about like she was basically like if anyone talked shit about you, it's because 56 00:05:00.000 --> 00:05:03.600 when they talk about themselves, no one gives a shit, right? That's what they said or that's what 57 00:05:03.840 --> 00:05:08.400 her quote said. And she had like seven different people message her, people who were talking shit 58 00:05:08.400 --> 00:05:12.560 about us that we had no idea existed. And so she was like, God, I'm never going to make that post 59 00:05:12.560 --> 00:05:17.200 together, right? But the thing is, is that this is the record, this is a record month for us. This 60 00:05:17.200 --> 00:05:22.960 is the best month of sales we've ever had, right? And amid that, this was when she posted this post 61 00:05:22.960 --> 00:05:27.440 and there's all of this negativity. And so you have to remember that if there is negativity, 62 00:05:27.440 --> 00:05:33.360 there's also positive is coming with it because as ugly as this sounds, there really is no negative 63 00:05:33.360 --> 00:05:37.760 publicity. Like you know this from the from the frickin presidential election, right? He won 64 00:05:37.760 --> 00:05:42.800 because there was he owned the conversation good and bad, he owned it all, right? And if everyone is 65 00:05:42.800 --> 00:05:48.800 talking about you, guess who they're not talking about? Anyone else, right? And so you have to be 66 00:05:48.800 --> 00:05:53.040 polar, you have to stand for things because that is going to bring the haters out and you should 67 00:05:53.040 --> 00:05:57.520 welcome it. You should be like, thank you for thinking about me. I appreciate that. Thank you. 68 00:05:57.520 --> 00:06:01.920 We had a record sales month this month keep talking about me. I love it. Like a feeding my bank 69 00:06:01.920 --> 00:06:07.920 account. Keep going, dude. Keep going. It's awesome, right? And so understanding that the law 70 00:06:07.920 --> 00:06:13.600 of large numbers is that the more people you impact, right? The more by percentage, you're going 71 00:06:13.600 --> 00:06:19.600 to run the wrong way. And so just like accept it and then always put things in context, all right? 72 00:06:19.600 --> 00:06:24.480 And so when we have our media quarterly meeting, whenever you know someone from the front line or 73 00:06:24.480 --> 00:06:28.560 someone from the management comes up with something like, I think this is a problem. I always ask, 74 00:06:28.560 --> 00:06:32.640 all right, what's the number of incidences? And then how many total incidences do we, and then 75 00:06:32.640 --> 00:06:39.600 how many total people who could potentially have an incident are there, right? And so I'll give 76 00:06:39.600 --> 00:06:45.520 you an example. We had someone who's a manager who was saying, we had a gym owner who complained 77 00:06:45.520 --> 00:06:49.280 about PayPal, that they're getting paid out from PayPal on the prestige website. He said, I don't 78 00:06:49.280 --> 00:06:56.480 want to sign up because you guys pay for PayPal and I paid PayPal. And she was like, it really 79 00:06:56.480 --> 00:07:00.000 bothered me. And I was like, well, how many people has this been a problem? She's like, so I think 80 00:07:00.000 --> 00:07:04.080 we should consider switching from PayPal. And I was like, well, how many people has this been an 81 00:07:04.080 --> 00:07:10.480 issue? She was like, well, one, we're like, how many active affiliates do we have? 1,000. So 0.1% of 82 00:07:10.480 --> 00:07:17.040 people had a problem with it. Like don't even let it touch you. You know what I mean? Don't even 83 00:07:17.040 --> 00:07:22.640 let it touch your thought, your mind, because when you have scale, you have 200 clients. If you 84 00:07:22.640 --> 00:07:29.200 have five assholes, think about it. It's 2.5% of your entire clientele base. What percentage of 85 00:07:29.200 --> 00:07:37.120 humans do you think are kind of crazy? I would say at least 2.5%. At least, right? And so if you can 86 00:07:37.120 --> 00:07:42.640 always take apart the problems that arise or that people bring to you and think about it in context 87 00:07:42.640 --> 00:07:48.000 of the larger numbers that you're dealing with, I promise you will make the noise of the world go 88 00:07:48.720 --> 00:07:52.880 down. And you'll be able to get to that, to send to that higher level. And eventually we can get 89 00:07:52.880 --> 00:07:57.840 to the spiritual plane of Arnold and Trump. And whatever you feel about them, I don't care. 90 00:07:57.840 --> 00:08:01.760 It's just you can appreciate the fact that they can exist on another plane and literally just 91 00:08:01.760 --> 00:08:06.720 live in a world of delusion where like they're untouchable because they put themselves in this 92 00:08:06.720 --> 00:08:11.280 box. And there is a borderline where it does become delusional because you don't take feedback. But 93 00:08:11.280 --> 00:08:16.160 because the heat is so loud, they almost can't allow it. Right? Like Arnold was attacked at the 94 00:08:16.240 --> 00:08:20.720 Arnold Expo where he's like cheering kids on. You know what I mean? Like people are crazy and you just 95 00:08:20.720 --> 00:08:30.480 got to accept that. So let me make sure I hit on my lovely points. Yeah. And so the only thing 96 00:08:30.480 --> 00:08:35.280 that you have left to do that actually drives your business is the four numbers that I brought up 97 00:08:35.280 --> 00:08:40.400 the other day. Is any of these things going to drive more applications? Is it going to drive a 98 00:08:40.400 --> 00:08:44.560 higher percentage of clothes? Is it going to decrease my chart? Is it going to increase my 99 00:08:44.560 --> 00:08:49.280 profitability? And the believe it or not, the haters, right? That you have the trainers, 100 00:08:49.280 --> 00:08:56.160 the ex clients, the whatever, right? The likelihood that they're going to really impact like that they 101 00:08:56.160 --> 00:09:02.800 know the majority of the marketplace is basically zero. Right? Like if you have a client who leaves, 102 00:09:02.800 --> 00:09:06.960 am I, like I'm not talking about any specific client is like I'm talking about the gyms. I'm saying 103 00:09:06.960 --> 00:09:11.600 like if you have a client who leaves, right? They know 10 people. They know 20 people. They start 104 00:09:11.600 --> 00:09:17.840 making posts, right? People only remember how they feel when they read that. No one ever remembers 105 00:09:17.840 --> 00:09:22.240 what any shit talker talks about. They only remember the negativity and they associated with the 106 00:09:22.240 --> 00:09:26.800 person who's talking shit, which is why one of the biggest issues that I had early on in my life 107 00:09:26.800 --> 00:09:30.960 when I was telling you is that I used to talk shit and it was like something that I really hated 108 00:09:30.960 --> 00:09:37.200 about myself. And so the rule that I made is that if I am going to say something that is negative, 109 00:09:37.200 --> 00:09:41.520 I'm going to say to the person first and then if I am, so if I do tell someone else, I'm like hey, 110 00:09:41.520 --> 00:09:45.200 by the way, I've already told this person this, this is what I think about. And so that's kind of 111 00:09:45.200 --> 00:09:50.160 given me my like, I don't say shit unless I've told the person about what I believe, right? And so 112 00:09:50.160 --> 00:09:57.200 that's kind of my, my rule of thumb for shit talking. Real quick guys, if you can think about how you 113 00:09:57.200 --> 00:10:02.160 found this podcast, somebody probably tweeted it, told you about it, shared it on Instagram or 114 00:10:02.240 --> 00:10:06.800 something like that. The only way this grows is through word of mouth. And so I don't run ads, 115 00:10:06.800 --> 00:10:11.280 I don't do sponsorships, I don't sell anything. My only ask is that you continue to pay it forward, 116 00:10:11.280 --> 00:10:15.280 whoever showed you or however you found out about this podcast that you do the exact same thing. 117 00:10:15.280 --> 00:10:19.280 So if it was a review, if it was a post, if you do that, it would mean the world to me and you'll 118 00:10:19.280 --> 00:10:26.800 throw some good karma out there for another entrepreneur. But I say all that to say that person 119 00:10:26.800 --> 00:10:32.240 who's left your business, that client or whatever, knows 20 people. Your ads are reaching 50,000 120 00:10:32.240 --> 00:10:38.960 people a day. What actual impact do you think they have? None. And so you've got to think about it 121 00:10:38.960 --> 00:10:43.360 in terms of math, right? Because it will literally just like put you at ease because you realize that 122 00:10:43.840 --> 00:10:48.720 the things that matter in the business are the things that matter. This video is not going to drive 123 00:10:48.720 --> 00:10:52.720 sales for me, right? I make these partially for me because I like documenting the journey and I want 124 00:10:52.720 --> 00:10:58.240 to look back. That's actually why I do this, right? But me posting on Instagram doesn't do shit, 125 00:10:58.240 --> 00:11:03.840 right? Doesn't do anything, right? These don't really do much. The things that do are the things of 126 00:11:03.840 --> 00:11:08.320 doing the boring work of making sure that we refresh our ad content, make sure we have good offers, 127 00:11:08.320 --> 00:11:12.080 make sure that the leads are getting worked, make sure that we're following up, make sure that when 128 00:11:12.080 --> 00:11:16.320 we're on the sales calls, we're clarifying whether they're relabeling with them or problem work, 129 00:11:16.320 --> 00:11:20.240 going over their past pain and we're selling them the vacation and making sure that we can explain 130 00:11:20.240 --> 00:11:26.240 how we can fill the gap, right? The fundamentals and all scale is is doing the fundamentals 131 00:11:26.240 --> 00:11:30.720 in larger numbers that is all it is and there's complexity in that but the process from a mental 132 00:11:30.720 --> 00:11:35.200 standpoint is simple, right? And so that is what's going to grow your business. And so if you get 133 00:11:35.200 --> 00:11:39.120 distracted and you have somebody who's bugging you, you have a trainer, you have a client or whatever 134 00:11:39.120 --> 00:11:44.080 it is, just go back to your numbers and focus on the things that drive your business because I'm 135 00:11:44.160 --> 00:11:51.200 telling you that any person who's speaking against you is confirming the fact that you were being 136 00:11:51.200 --> 00:11:56.000 successful. It's a condition. It's a condition of success. If you stand for nothing, no one stands 137 00:11:56.000 --> 00:12:00.240 against you. Period. That's what it is, right? So first, they're confirming that you're actually 138 00:12:00.240 --> 00:12:05.120 having impact. Second, the bringing top of mind awareness, they're talking about you all the time. 139 00:12:05.120 --> 00:12:11.520 Great. And then third, it doesn't matter anyways. All of it doesn't even matter because none of it 140 00:12:11.520 --> 00:12:16.320 is impacting the things that grow your business. And so just remember that when you're spending 141 00:12:16.320 --> 00:12:22.320 $100 a day, you're buying 2,000 impressions. You're buying 2,000 people and you're buying it every day. 142 00:12:22.320 --> 00:12:28.480 Right? Sorry. 25,000 impressions. So you're buying 5,000 eyeballs, right? And this person's organic 143 00:12:28.480 --> 00:12:37.520 reaches like 100. It doesn't matter. And so just like put it to rest. Just stop worrying about it. 144 00:12:37.520 --> 00:12:41.520 Like I can't tell you, like guys at the point where people ask me, they're like, hey, 145 00:12:41.520 --> 00:12:45.920 you want me to send you this stuff from other people? I was like, no, man, I've been doing this 146 00:12:45.920 --> 00:12:49.600 two and a half years. And when I came out, I was talking against things that people didn't like. 147 00:12:49.600 --> 00:12:52.480 There was a lot of gurus who were established when I came into this three years ago. I was like, 148 00:12:52.480 --> 00:12:57.120 I don't think LBS work. Here's why. This is math, right? And they started bashing. And it's like, 149 00:12:57.120 --> 00:13:01.440 that's cool, but the math is wrong, right? Like I'm going to be right. What they should have done 150 00:13:01.440 --> 00:13:05.040 was copy my shit. That's what they should have done. And they did it. They post it against 151 00:13:05.200 --> 00:13:09.360 pride, which is the wrong move. And so I'm totally going in another direction, but we're just going 152 00:13:09.360 --> 00:13:14.320 to rock with it. So like from a strategy standpoint, right? If you're the small player, 153 00:13:15.040 --> 00:13:20.160 what you want to do is you want to attack the methodology of the bigger player. That's what you should 154 00:13:20.160 --> 00:13:26.880 do, right? But you better be right. And you have to have a unique angle of why yours is better and 155 00:13:26.880 --> 00:13:32.960 different, right? Now, if you're the incumbent, there's virtually no reason that the incumbent, 156 00:13:32.960 --> 00:13:37.520 the person who's established in the market should ever lose. The only reason they lose is because 157 00:13:37.520 --> 00:13:41.360 they're human and because they're human, because they're prideful, and because they don't want to 158 00:13:41.360 --> 00:13:45.840 accept that they're wrong, there could be another way, right? Because technically, the winner 159 00:13:45.840 --> 00:13:50.320 should do exactly what you see Amazon doing. They let someone come up with something and then 160 00:13:50.320 --> 00:13:55.440 boom, they rip off and they copy it, right? And then that guy's gone because they own the entire 161 00:13:55.440 --> 00:14:01.200 distribution network. And so real talk, there hasn't been anything that has come out from anyone that 162 00:14:01.200 --> 00:14:07.120 I have seen. And I know it's like buy everything, right? That has been useful, right? Not real. And so 163 00:14:07.840 --> 00:14:14.880 I see everything. And I will not let someone do to me what I did to the people before me, 164 00:14:15.600 --> 00:14:20.160 which was attack, attack, attack the methodology because you don't want to be the type of person 165 00:14:20.160 --> 00:14:24.640 who attacks on this character. It's just it's literally never looks good. It's a losing battle. 166 00:14:24.640 --> 00:14:28.000 It makes you look like an ass. No one remembers who you're attacking. They just remember the 167 00:14:28.000 --> 00:14:33.440 turn-ass one, right? So wrong strategy that way. You do want to attack the methodology if you have 168 00:14:33.440 --> 00:14:39.440 a superior option. But the problem is if you attack it loud enough and the the eye of Sauron comes to 169 00:14:39.440 --> 00:14:44.480 you and sees what you're doing what they should do, the strategic move is to take it, distribute it, 170 00:14:44.480 --> 00:14:49.760 and then wipe you up. That is how that's the game. Like that's the game theory. They're like that's 171 00:14:49.760 --> 00:14:55.680 how you win. And so the only way to beat the incumbent is also for the that's why that's why Amazon 172 00:14:55.680 --> 00:15:00.240 trades are like a zillion times it's actual earnings because no one knows how they can beat them. 173 00:15:00.240 --> 00:15:04.640 How do you beat them? They don't have an ego about it. They don't give a shit. They're like cool. 174 00:15:04.640 --> 00:15:09.360 You found a new toilet paper brand. Boom. Got it. And they Jeff distributes it. Now it's his 175 00:15:09.360 --> 00:15:12.800 toilet paper brand, right? He doesn't care. He doesn't have an ego about it. He's like, 176 00:15:12.800 --> 00:15:18.080 great. Thanks for doing the R&D. I appreciate that. And so it's only the people who have the the the 177 00:15:18.080 --> 00:15:22.560 the ego about being like I was the first one like no one cares, right? The only thing people 178 00:15:22.560 --> 00:15:27.760 care about is how much money they go. Period. And that you are looking always for the next day. 179 00:15:27.760 --> 00:15:33.760 And so that's why that's what we came out of hybrid, right? Like that's the next thing. Like I think 180 00:15:33.760 --> 00:15:39.040 down the road group, I mean group change is not going away. But the price points will become 181 00:15:39.040 --> 00:15:43.840 increasingly commoditized and the pressure will increase. And the middle tier priors, the lower tier 182 00:15:43.840 --> 00:15:48.240 players are going to go out, right? It's just what it is. And so if I'm helping the most amount of 183 00:15:48.240 --> 00:15:52.240 people, I have to create the new or the next opportunity to shift everyone into which is going to 184 00:15:52.240 --> 00:15:57.440 take the next seven years of gold rush until eventually more and more people copy it. And then 185 00:15:57.440 --> 00:16:00.000 we'll come up with the next thing because that's business, right? If you want something that's 186 00:16:00.000 --> 00:16:03.600 going to stick around forever, don't be a business owner. It's not going to work, right? Same thing with 187 00:16:03.600 --> 00:16:10.080 marketing. So anyways, all this to say the reason I call this violence is the answer is that massive 188 00:16:10.080 --> 00:16:14.960 action is the only thing you can do, right? It's the only it's the only combat you have. It's like 189 00:16:14.960 --> 00:16:20.400 success is the only revenge is that you just keep focusing on doing you and increasing the amount 190 00:16:20.400 --> 00:16:24.480 of opportunities, increasing the percentage that you capture and decreasing the turn of your business. 191 00:16:24.480 --> 00:16:29.840 That is all you do. That's all you focus on. And the rest of it does not matter. Ignorant, 192 00:16:29.840 --> 00:16:34.560 it doesn't matter. The only way that it starts to actually affect those numbers is if it takes 193 00:16:34.560 --> 00:16:40.480 up your headspace. It's the only way someone wins. It's the only way. And so if you don't want 194 00:16:40.480 --> 00:16:45.280 someone to win, right? And someone talks shit. It's a client. It's a trainer. It's a whatever, 195 00:16:45.280 --> 00:16:49.680 a competitor, right? First off, understand that they're not marketing to the people that you're 196 00:16:49.680 --> 00:16:54.000 marketing to. They're not, right? And their little itty bitty reach is irrelevant compared to how 197 00:16:54.000 --> 00:16:58.080 much they're spending. And that's why we pay Facebook because they give us distribution, right? 198 00:16:58.080 --> 00:17:02.560 Just get that. And then understand that none of that is any way going to affect your business unless 199 00:17:02.560 --> 00:17:09.440 you allow to affect you. That's all. So that is why violence is the answer. That is probably the 200 00:17:09.440 --> 00:17:14.240 single greatest lesson that I that I learned and witnessed from Arnold and being close proximity 201 00:17:14.240 --> 00:17:17.600 with him. Obviously we talked about work now. We talked about business stuff. We talked about charity, 202 00:17:17.600 --> 00:17:23.200 talked a lot of the things. But the principle, the essence that I feel like I got from him was that 203 00:17:23.200 --> 00:17:30.640 he exists on his own playing field. He plays his own game. And he just lets everyone else react. 204 00:17:30.640 --> 00:17:34.960 And that was probably the single biggest takeaway that I saw is that like when you get to that level, 205 00:17:34.960 --> 00:17:40.960 you have to have this level of mental fortitude that is almost delusion. It borders on delusion. 206 00:17:40.960 --> 00:17:44.960 But the only difference between crazy people and geniuses is that the geniuses are right. 207 00:17:44.960 --> 00:17:49.040 It's the only difference, right? And so like if you're like, we're going to make it, we're going to 208 00:17:49.040 --> 00:17:52.800 make it, we're making it. And you do all of a sudden everything you did before was same, right? And so 209 00:17:52.800 --> 00:17:56.960 if you have to exist in a place where you're like, don't show me that stuff. If you have you know, 210 00:17:56.960 --> 00:18:01.040 your managers or your trainers are like, hey, this gym down the street, like talk shit about us, right? 211 00:18:01.120 --> 00:18:05.360 If they say that to you, be like, don't show me that shit. The only way that it will actually affect 212 00:18:05.360 --> 00:18:10.240 our business is if we talk about it. Because it doesn't actually affect our business in any way. 213 00:18:10.240 --> 00:18:15.120 You close and say, else tonight, yeah, are we market and making more ads? Yes, right? Are you doing 214 00:18:15.120 --> 00:18:20.560 the five-fourish orientation? Yes. Great. Then let's just keep fucking wrong, right? That's all 215 00:18:20.560 --> 00:18:24.720 that matters. You keep steam rolling forward. And the thing that pisses everyone else off is being 216 00:18:24.720 --> 00:18:29.360 unfuckable, right? You can't be fucked with. You just keep going and keep going. And then the 217 00:18:29.360 --> 00:18:34.880 noise gets louder because they want a reaction and you just keep fucking going, right? You keep winning. 218 00:18:34.880 --> 00:18:39.840 Because what you do is you focus as soon as they get loud, you focus in. You focus in on the things 219 00:18:39.840 --> 00:18:45.040 that drive your business, which is the math, right? It's doing the work. There's nothing else, right? 220 00:18:45.040 --> 00:18:49.840 Don't get in some pissing that to just a matter, right? Just distracts you. Take your attention. So 221 00:18:50.800 --> 00:18:55.680 anyways, I hope that there's somebody here who that affects. I hope there's somebody here who's 222 00:18:55.680 --> 00:18:59.600 dealing with a trainer or dealing with a client or dealing with a competitor who's talking shit, 223 00:18:59.600 --> 00:19:05.040 who's making posts, who's, who, who, who, like, whenever you see that, just be like, thanks for 224 00:19:05.040 --> 00:19:08.320 thinking about me, bro, I appreciate that. You know, thanks for talking about, thanks for keeping 225 00:19:08.320 --> 00:19:12.400 me top of mind, like, much love. But you got to think like that because that's the only way, 226 00:19:12.400 --> 00:19:16.320 and now get even more under there, and now you're in their minds, and they're not in yours, 227 00:19:16.320 --> 00:19:20.480 because you just keep doing what you need to do, and that's the only way you win. So anyways, 228 00:19:20.480 --> 00:19:26.000 lots of love. Everybody will be up an amazing Thursday, and, um, keeping awesome. I love you all. 229 00:19:26.880 --> 00:19:38.720 Tomorrow's gonna be sick. It's so sick. Alright, bye!