WEBVTT 1 00:00:00.000 --> 00:00:06.000 I started getting 101 coaching with Grand Cardone, and if you're curious, it's $30,000 an hour. 2 00:00:06.000 --> 00:00:09.220 Welcome to the game where we talk about how to get more customers, how to make more 3 00:00:09.220 --> 00:00:12.500 customers, how to keep them longer, and the many failures and lessons we have learned 4 00:00:12.500 --> 00:00:13.500 along the way. 5 00:00:13.500 --> 00:00:14.500 I hope you enjoy and subscribe. 6 00:00:14.500 --> 00:00:20.980 I had a ton of DMs and questions about a posted media here on Instagram, which is that 7 00:00:20.980 --> 00:00:26.220 I started getting 101 coaching with Grand Cardone, and if you're curious, it's $30,000 an 8 00:00:26.220 --> 00:00:27.220 hour. 9 00:00:27.220 --> 00:00:33.020 I bought four hours, so I'll do one hour, probably every quarter or so. 10 00:00:33.020 --> 00:00:36.860 I just want to share the things that I'm learning with you. 11 00:00:36.860 --> 00:00:38.340 Take it for what it is. 12 00:00:38.340 --> 00:00:43.020 Many of the things may be only relevant to me, but I'm just going to share what I am learning. 13 00:00:43.020 --> 00:00:44.740 Hopefully you're cool with that. 14 00:00:44.740 --> 00:00:50.700 The first thing is that the overarching questions that I've gotten from people are, why would 15 00:00:50.700 --> 00:00:51.700 you pay that much? 16 00:00:51.700 --> 00:00:53.020 It's so expensive, etc. 17 00:00:54.020 --> 00:00:57.860 One of the things that I've learned over time is that in the beginning, you really 18 00:00:57.860 --> 00:01:01.020 just need to acquire skills, and skills you can learn from courses, you can learn from 19 00:01:01.020 --> 00:01:03.500 books, you can learn from seminars, you can learn from workshops. 20 00:01:03.500 --> 00:01:07.180 The best way to do it is to, in my opinion, pay someone more than you normally would who 21 00:01:07.180 --> 00:01:10.340 has the skill to teach you 101. 22 00:01:10.340 --> 00:01:14.700 I have gotten almost every skill that I have acquired. 23 00:01:14.700 --> 00:01:19.500 I've spent money to acquire at a faster rate than learning on my own. 24 00:01:19.500 --> 00:01:23.100 I just can't even tell you the amount of money that I've spent on coaching and information. 25 00:01:23.100 --> 00:01:27.940 It's because information is the only thing that allows you to buy time back. 26 00:01:27.940 --> 00:01:31.100 Instead of me taking five years to learn a skill, I can learn it in five weeks, and I 27 00:01:31.100 --> 00:01:32.420 have to pay to do that. 28 00:01:32.420 --> 00:01:38.980 Then I'm going to have the benefit of having that skill for four years and fifth or forty 29 00:01:38.980 --> 00:01:40.540 whatever, seven weeks. 30 00:01:40.540 --> 00:01:43.900 I'm going to have this huge advantage for four and a half plus years where the other 31 00:01:43.900 --> 00:01:44.980 person wouldn't. 32 00:01:44.980 --> 00:01:48.140 If you start doing that again and again, you start stacking those advantages and then 33 00:01:48.220 --> 00:01:51.820 you get such disproportionate returns on the rest of your time that you more than make 34 00:01:51.820 --> 00:01:52.820 it back. 35 00:01:52.820 --> 00:01:57.980 I can't even tell you the best ROI of outing on anything of any investment is investing 36 00:01:57.980 --> 00:01:58.980 in skills. 37 00:01:58.980 --> 00:02:04.820 Once you have the skills, then you need really the character traits. 38 00:02:04.820 --> 00:02:09.860 Those are things like when you have to do that self-work of not hating yourself and all 39 00:02:09.860 --> 00:02:10.860 the other things. 40 00:02:10.860 --> 00:02:15.420 I won't get into that because it's another time for another video. 41 00:02:15.420 --> 00:02:18.540 The next piece is going to be the beliefs. 42 00:02:18.540 --> 00:02:24.060 These are some of the hardest ones to recognize because it's hard to recognize the things in 43 00:02:24.060 --> 00:02:26.620 yourself because you already believe them. 44 00:02:26.620 --> 00:02:30.940 One of my favorite quotes in both of the books that I've written is that we question all 45 00:02:30.940 --> 00:02:36.780 of our beliefs except for those that we truly believe and those we never think to question. 46 00:02:36.780 --> 00:02:44.500 That's been one of the biggest blocks for me because it's so hard. 47 00:02:44.580 --> 00:02:47.980 You can't look at yourself and know what you believe that is incorrect because you believe 48 00:02:47.980 --> 00:02:50.860 it already, especially if you truly believe it. 49 00:02:50.860 --> 00:02:57.140 Having someone from the outside who is significantly above you or further along in their career 50 00:02:57.140 --> 00:02:59.980 help is just invaluable. 51 00:02:59.980 --> 00:03:05.700 For the first hour that I spent with Grant, he picked out a handful of things that were 52 00:03:05.700 --> 00:03:07.860 valuable for me. 53 00:03:07.860 --> 00:03:12.540 I told him that the three main objectives that I had from our conversations was one, 54 00:03:12.540 --> 00:03:18.060 it was a wealth strategy, two, it was an income strategy, and then three, what to do about 55 00:03:18.060 --> 00:03:22.420 fame and kind of personal brand because those are the three things that I think he's done 56 00:03:22.420 --> 00:03:24.940 really well with. 57 00:03:24.940 --> 00:03:27.980 The first thing that he identified when we were talking about these three things was you 58 00:03:27.980 --> 00:03:30.500 needed to deal with your wealth first. 59 00:03:30.500 --> 00:03:35.740 My wife and I have accumulated a lot of money over the last three or four years, multiple 60 00:03:35.740 --> 00:03:40.500 eight figures after taxes that we kind of have stockpiled. 61 00:03:40.500 --> 00:03:43.860 We've probably put, I'm just being transparent with you guys, I've put about half of that 62 00:03:43.860 --> 00:03:50.240 into equities, they're basically meaning stocks, I buy indexes because they're the most 63 00:03:50.240 --> 00:03:51.240 stable. 64 00:03:51.240 --> 00:03:55.700 I take a lot of risk in my normal business, every day we're entrepreneurs, we take risks. 65 00:03:55.700 --> 00:03:59.100 For me, I'm actually very risk averse when it comes to my investing. 66 00:03:59.100 --> 00:04:04.060 I just want stable returns, I don't want crazy doubling, which is why I don't invest in 67 00:04:04.060 --> 00:04:08.820 Bitcoin and things like that because I think they're speculative and that's another, I think 68 00:04:08.820 --> 00:04:12.340 I talked about in a different video, I have nothing against it, I think there will be 69 00:04:12.340 --> 00:04:14.660 a crypto that will win out. 70 00:04:14.660 --> 00:04:18.020 It's just, I don't, the downside risk of going down to zero is not something I'm willing 71 00:04:18.020 --> 00:04:20.020 to accept. 72 00:04:20.020 --> 00:04:25.180 Anyways, I, so half my stuff is in equities and the other half of my net worth is, well 73 00:04:25.180 --> 00:04:32.820 not net worth, but of my cash is just sitting there more or less and so I'm right now, head 74 00:04:32.820 --> 00:04:39.820 deep into whole value life insurance, single family homes, multi-family and then commercial, 75 00:04:39.820 --> 00:04:43.020 which is big apartment buildings and looking at the different vehicles there and seeing, 76 00:04:43.020 --> 00:04:44.020 you know, which one is best? 77 00:04:44.020 --> 00:04:51.580 And so his recommendation to me was buy one gigantic building and then don't worry about 78 00:04:51.580 --> 00:04:52.580 it. 79 00:04:52.580 --> 00:04:57.180 So basically he's like put all your eggs in one basket, pick it really well because then 80 00:04:57.180 --> 00:05:00.220 everything is going to be consolidated and then you can get your attention back. 81 00:05:00.220 --> 00:05:04.260 So one of the biggest belief things that he gave me was that until I figure out my 82 00:05:04.260 --> 00:05:08.620 wealth strategy, I'm going to have so much attention on that that I won't be able, I'm 83 00:05:08.620 --> 00:05:12.860 going to have so much, I won't, it literally becomes a problem, a burden in and of itself 84 00:05:12.860 --> 00:05:18.260 and, and I can feel it is that I don't have the same drive to make just stack tons and 85 00:05:18.260 --> 00:05:22.460 tons of cash because the thing is now the more cash I keep making, the more it becomes, 86 00:05:22.460 --> 00:05:24.540 I'm like, God, I have to solve this problem, right? 87 00:05:24.540 --> 00:05:28.140 And so this was something he identified when we were talking where he said you need to 88 00:05:28.140 --> 00:05:29.460 solve this first. 89 00:05:29.460 --> 00:05:34.300 And so that is what I'm prioritizing right now is what to do with all this money, right? 90 00:05:34.300 --> 00:05:35.300 And allocating it. 91 00:05:35.300 --> 00:05:40.740 And I'll share with you guys whenever, you know, what we decide to do as we do it. 92 00:05:40.740 --> 00:05:47.220 But it's, I'm going to be putting half my stuff in hard assets and half of it in equities. 93 00:05:47.220 --> 00:05:50.820 And between the hard assets, I'll probably be diversifying. 94 00:05:50.820 --> 00:05:55.340 And the reason I'm diversifying is because I don't know very candidly. 95 00:05:55.340 --> 00:05:58.220 Like I don't know, it's not my game, right? 96 00:05:58.220 --> 00:05:59.460 I'm an income guy. 97 00:05:59.460 --> 00:06:03.700 Like I know how to make tons of money, but the wealth game is not a game that I know. 98 00:06:03.700 --> 00:06:08.580 And so then it's the opportunity cost of should I started zero for learning the wealth 99 00:06:08.580 --> 00:06:09.580 game? 100 00:06:09.580 --> 00:06:14.140 Or should I take all of that time that I would invest in learning the wealth game and 101 00:06:14.140 --> 00:06:16.860 just reinvest that in generating more income? 102 00:06:16.860 --> 00:06:22.340 And for me, right now, I'm already at the disproportionate level of return on the information 103 00:06:22.340 --> 00:06:25.620 and skills that I have in income generation. 104 00:06:25.620 --> 00:06:29.660 In my opinion, it makes more sense for me to continue to generate cash flow and provide 105 00:06:29.660 --> 00:06:34.420 value to the marketplace and then find someone else who's a partner who's who's done the 106 00:06:34.420 --> 00:06:39.500 same amount of work in that space and then negotiate some sort of favorable deal for myself, 107 00:06:39.500 --> 00:06:45.180 like in a volume discount, so to say, and and put the money in and then get near nearly 108 00:06:45.180 --> 00:06:50.540 the same returns as I would with a partner and then still be able to generate the cash. 109 00:06:50.540 --> 00:06:52.380 So that's that's my tentative plan right now. 110 00:06:52.620 --> 00:06:57.740 I'll probably be doing some degree of single family and then also some big apartment buildings 111 00:06:57.740 --> 00:06:59.260 as well. 112 00:06:59.260 --> 00:07:04.580 And so that's that was the first big portion of our of our of our conversation was thinking 113 00:07:04.580 --> 00:07:07.860 through, you know, the wealth strategy and what I'm going to do. 114 00:07:07.860 --> 00:07:10.460 I'm going to do partially of what he recommended. 115 00:07:10.460 --> 00:07:12.620 I'm also just going to do other things as well. 116 00:07:12.620 --> 00:07:15.940 But the biggest belief part was you need to deal with your wealth first. 117 00:07:15.940 --> 00:07:16.940 All right. 118 00:07:16.940 --> 00:07:18.260 Now, if you don't have wealth, then don't worry about it. 119 00:07:18.260 --> 00:07:19.260 You should focus on income. 120 00:07:19.260 --> 00:07:20.260 Right. 121 00:07:20.260 --> 00:07:26.020 And so the next priority after that was not dealing with, but talking about income generation 122 00:07:26.020 --> 00:07:31.620 in in terms of, you know, what which strategies I was curious about what his thoughts were 123 00:07:31.620 --> 00:07:38.300 on on brick and mortar business and, you know, where he thought, you know, the entire 124 00:07:38.300 --> 00:07:40.260 tire space was going. 125 00:07:40.260 --> 00:07:46.500 And so he he was much more in favor, much more bullish on brick and mortar businesses 126 00:07:46.500 --> 00:07:48.780 being okay. 127 00:07:48.780 --> 00:07:50.580 And then I am. 128 00:07:50.580 --> 00:07:51.580 And so I took that into consideration. 129 00:07:51.580 --> 00:07:54.420 I was like, okay, he probably has some decent perspective. 130 00:07:54.420 --> 00:07:56.620 And so I might I might rain back. 131 00:07:56.620 --> 00:08:03.100 I might taper my my my doomsday views a little bit. 132 00:08:03.100 --> 00:08:05.620 I think retail is obviously still hammered. 133 00:08:05.620 --> 00:08:08.660 But in terms of like brick and mortar services, I think those will be okay where you actually 134 00:08:08.660 --> 00:08:13.460 have to take your body and get your teeth cleaned or get your back cracked or, you know, 135 00:08:13.460 --> 00:08:14.460 get your haircut. 136 00:08:14.460 --> 00:08:15.460 Those are things that you usually have to do. 137 00:08:15.460 --> 00:08:17.140 I mean, there's at home versions of those. 138 00:08:17.140 --> 00:08:22.180 But I think that those businesses, you guys real quick. 139 00:08:22.180 --> 00:08:26.460 If you're new to the podcast, I have a book on Amazon called 100 million dollar offers 140 00:08:26.460 --> 00:08:29.580 that over 8,000 five star reviews and it has almost a perfect score. 141 00:08:29.580 --> 00:08:31.620 You can get it for 99 cents on Kindle. 142 00:08:31.620 --> 00:08:35.340 The reason I bring it up is that I put over a thousand hours into writing that book. 143 00:08:35.340 --> 00:08:36.860 And it's my biggest gift to our community. 144 00:08:36.860 --> 00:08:41.420 So it's my very shameless way of trying to get you to like me more and ultimately make 145 00:08:41.420 --> 00:08:43.980 more dollars to that later on in your business career. 146 00:08:44.980 --> 00:08:45.980 So that's my gift. 147 00:08:45.980 --> 00:08:46.980 Go check it out. 148 00:08:46.980 --> 00:08:50.980 Amazon and back to the show. 149 00:08:50.980 --> 00:08:52.540 So it'll be okay. 150 00:08:52.540 --> 00:08:55.660 And so he was like, you know, what do you really get at? 151 00:08:55.660 --> 00:08:59.620 And so I told him the skills that I have and he was like, well, looking at the opportunities 152 00:08:59.620 --> 00:09:05.380 within the marketplace, I think this is where you'd fit best. 153 00:09:05.380 --> 00:09:08.980 And he's a huge, huge proponent of lead generation. 154 00:09:08.980 --> 00:09:16.300 So that was kind of the second big one is, you know, he expanded verticals from doing 155 00:09:16.300 --> 00:09:19.500 cars, right, and selling sales. 156 00:09:19.500 --> 00:09:25.020 And he said everybody when he made the switch to going wider was against everyone's that 157 00:09:25.020 --> 00:09:26.020 you're not going to make it. 158 00:09:26.020 --> 00:09:29.100 You're not going to be good enough, all that kind of stuff. 159 00:09:29.100 --> 00:09:34.020 And I'm kind of at that point right now where I'm probably going to open up the verticals 160 00:09:34.020 --> 00:09:38.380 that we serve from a lead generation standpoint because we're just really good at it. 161 00:09:38.380 --> 00:09:41.420 And I mean, like we're not good at a lot of things, but that is something that I believe 162 00:09:41.420 --> 00:09:43.420 that we are. 163 00:09:43.420 --> 00:09:49.140 I mean, I hate saying best in the world, but like we're premier, we're top, we're very 164 00:09:49.140 --> 00:09:50.140 good at it. 165 00:09:50.140 --> 00:09:54.580 And so that is what, that was what his recommendation was was you've done, you know, a hundred 166 00:09:54.580 --> 00:09:56.740 million plus in a single niche. 167 00:09:56.740 --> 00:10:00.180 Now start expanding those skill sets to other verticals so that you can go after a bigger 168 00:10:00.180 --> 00:10:01.420 marketplace. 169 00:10:01.420 --> 00:10:06.460 And so that is likely, and these concepts are big strategic things, right? 170 00:10:06.460 --> 00:10:09.500 So they're not like, here's, here's how you run a Facebook yet, you know, I'm like, 171 00:10:09.500 --> 00:10:13.380 he doesn't, I don't even think Grant knows how to run a Facebook yet, but the point is 172 00:10:13.380 --> 00:10:18.340 is like the reason I'm paying someone who's further along than me is that he's made mistakes. 173 00:10:18.340 --> 00:10:21.380 And I had a couple of other directions and things that I'd brought up that he said, you 174 00:10:21.380 --> 00:10:22.380 know what, I wouldn't do that. 175 00:10:22.380 --> 00:10:25.460 I did this before, and this is why I didn't work or this is what I didn't enjoy about 176 00:10:25.460 --> 00:10:26.460 this thing. 177 00:10:26.460 --> 00:10:28.660 And those are really valuable for me. 178 00:10:28.660 --> 00:10:33.300 Those were specific to me, but when we talked about, you know, specifically, specifically 179 00:10:33.300 --> 00:10:37.900 the acquisition, I was like, this is what we're best at for service businesses. 180 00:10:37.900 --> 00:10:39.820 He was like, then dude, you should do that. 181 00:10:39.820 --> 00:10:42.060 I don't think lead generation is going to go out, be going anywhere. 182 00:10:42.060 --> 00:10:45.940 And so that was kind of my big nugget was lead generation as a whole, and I agree with 183 00:10:45.940 --> 00:10:50.460 that, are not, is not going anywhere, right? 184 00:10:50.460 --> 00:10:57.740 And so it just as a, as a quick tangent on this, you can buy information from people who 185 00:10:57.740 --> 00:11:01.140 are doing the same as you or even less than you. 186 00:11:01.140 --> 00:11:05.220 And I think that's one of the big misnomers is like, I will buy information or get information 187 00:11:05.220 --> 00:11:06.980 from anyone. 188 00:11:06.980 --> 00:11:10.580 I care about the quality of the information, not as much as the source. 189 00:11:10.580 --> 00:11:17.020 And so like I've paid people, I mean, I paid 50, you know, I paid someone recently for 190 00:11:17.020 --> 00:11:19.900 coaching around a specific skill and I'm pretty sure I make a lot more money than that 191 00:11:19.900 --> 00:11:20.900 person. 192 00:11:20.900 --> 00:11:24.940 But the thing is is like, you, it doesn't matter, right? 193 00:11:24.940 --> 00:11:29.260 Like if they have something that I do not have, I will pay to acquire it. 194 00:11:29.260 --> 00:11:32.100 And so I made a post yesterday on Instagram about this and I just want to share it with 195 00:11:32.100 --> 00:11:35.740 you, which is one of the, one of the best beliefs that I have, I've been able to take with 196 00:11:35.740 --> 00:11:40.620 me is that if there's any human being on this planet that makes any more money than me, 197 00:11:40.620 --> 00:11:44.220 it means they're better at something than I am fundamentally, like they're better at 198 00:11:44.220 --> 00:11:47.060 the game in some way than I am. 199 00:11:47.060 --> 00:11:50.700 And so rather than be envious and castones and say how they didn't do it a legit way 200 00:11:50.700 --> 00:11:51.700 or whatever, right? 201 00:11:51.700 --> 00:11:54.860 Whatever your, your ego says because you feel bad about how you're not as good as them. 202 00:11:54.860 --> 00:11:57.700 And then so then you try and justify why you're not as good because it makes you feel 203 00:11:57.700 --> 00:11:59.420 bad because you're insecure. 204 00:11:59.420 --> 00:12:05.300 Instead of doing all that, just at, just identifying the facts, this person makes more than me. 205 00:12:05.300 --> 00:12:07.820 There's a game that, that rewards value. 206 00:12:07.820 --> 00:12:11.020 There is some way that they're providing more value to the marketplace than I am. 207 00:12:11.020 --> 00:12:12.020 What is it? 208 00:12:12.020 --> 00:12:14.260 And so what it does is it turns envy into intrigue. 209 00:12:14.260 --> 00:12:17.860 And so I start looking at them and start peeling up, peeling back the layers and thinking, 210 00:12:17.860 --> 00:12:20.980 there's something here that this person has that I do not have. 211 00:12:20.980 --> 00:12:23.740 Is it that they're in a better monetization structure? 212 00:12:23.740 --> 00:12:25.340 Is it that they have a better opportunity vehicle? 213 00:12:25.340 --> 00:12:26.620 Are they in a better market than me? 214 00:12:27.020 --> 00:12:30.540 Which, which absolutely is an advantage, right? 215 00:12:30.540 --> 00:12:35.780 They had the decision wherewithal to pick a better market than I did to go after, right? 216 00:12:35.780 --> 00:12:36.860 And so that's a decision, right? 217 00:12:36.860 --> 00:12:39.300 They did something better than me. 218 00:12:39.300 --> 00:12:40.860 Or is it that they're better at acquisition? 219 00:12:40.860 --> 00:12:42.020 Is there, are they better at marketing? 220 00:12:42.020 --> 00:12:43.260 Are they better at branding? 221 00:12:43.260 --> 00:12:44.820 Are they better at sales? 222 00:12:44.820 --> 00:12:47.660 Are they, you know, like there's so many different things, you know, are they better at sticking, 223 00:12:47.660 --> 00:12:50.540 you know, like keeping clients on the back and like, what is the thing that they are 224 00:12:50.540 --> 00:12:51.540 superior to me at? 225 00:12:51.580 --> 00:12:57.980 And so I would challenge you that if you see anyone who did any, any bit better than you, 226 00:12:57.980 --> 00:13:02.740 identify what it is, the skill that they have that you do not have. 227 00:13:02.740 --> 00:13:06.740 And it's helpful to think about this within the context of sequence, all right? 228 00:13:06.740 --> 00:13:09.420 So it's like, are they better at generating demand, right? 229 00:13:09.420 --> 00:13:13.780 So that's lead generation, lead nurture, sale, are they better at converting? 230 00:13:13.780 --> 00:13:17.260 So that's going to be sales, are they better at scaling sales to sales team? 231 00:13:17.260 --> 00:13:19.140 Are they, are they have a better conversion mechanism? 232 00:13:19.140 --> 00:13:22.260 So it could be a webinar or a VSL or a landing page, right? 233 00:13:22.260 --> 00:13:27.420 I paid, I've paid tons of money for just recently around copywriting in VSLs 234 00:13:27.420 --> 00:13:30.940 because I think messaging is super important and it's something that I wanted to shore up 235 00:13:30.940 --> 00:13:32.500 within my own skill set. 236 00:13:32.500 --> 00:13:36.500 And then, you know, after that, after you've made the sale, is it, are they making a ton 237 00:13:36.500 --> 00:13:37.500 of profit? 238 00:13:37.500 --> 00:13:38.500 Are they tax efficient? 239 00:13:38.500 --> 00:13:40.140 Do they have a better legal entity strategy? 240 00:13:40.140 --> 00:13:43.140 And so there's all these things that you can always learn from people and you can also 241 00:13:43.140 --> 00:13:45.300 learn from people who make less than you, right? 242 00:13:45.300 --> 00:13:47.820 As long as you can just like swallow your pride and I think that there's something to be 243 00:13:47.820 --> 00:13:48.820 said for that. 244 00:13:48.820 --> 00:13:50.900 And so many of us, and like, you know, so many people in the marketing space and all 245 00:13:50.900 --> 00:13:53.860 that stuff, they try and posture and like, it doesn't serve anyone. 246 00:13:53.860 --> 00:13:57.220 Like you don't get better being envious and you don't get better not learning. 247 00:13:57.220 --> 00:13:59.860 Like fundamentally, like if someone makes less than me and they are better at something 248 00:13:59.860 --> 00:14:02.820 than I am, I will pay them to learn it, right? 249 00:14:02.820 --> 00:14:05.740 Like I don't get any better by saying, well, they make less than me. 250 00:14:05.740 --> 00:14:10.780 So I'm not going to pay them, like, anyways. 251 00:14:10.780 --> 00:14:17.300 And so those are my biggest takeaways that I got from Grant and our first, and our first 252 00:14:17.300 --> 00:14:20.900 chat was that first I needed to focus on wealth. 253 00:14:20.900 --> 00:14:27.220 Second is that I needed to skill lead generation to across all verticals go bigger. 254 00:14:27.220 --> 00:14:33.580 And third and lastly, when I was talking about goals, I honestly told him, I shared with 255 00:14:33.580 --> 00:14:36.300 him some of the goals that I had. 256 00:14:36.300 --> 00:14:40.540 And in true 10x fashion, he was like, well, how do we get to 100 million a month? 257 00:14:40.540 --> 00:14:44.740 And that was honestly, I don't think I've had anyone genuinely asked me that question in 258 00:14:44.740 --> 00:14:46.900 a serious way. 259 00:14:46.900 --> 00:14:50.700 And it really impacted me. 260 00:14:50.700 --> 00:14:54.260 It was very helpful for me to hear. 261 00:14:54.260 --> 00:14:58.700 It was just helpful for me to hear someone say that in ingenuiveness. 262 00:14:58.700 --> 00:15:01.540 It really got me to thinking about how I would do it. 263 00:15:01.540 --> 00:15:06.180 And so that was probably one of the biggest gifts that I got from the conversation. 264 00:15:06.180 --> 00:15:10.300 And so that might not be reasonable or fathomal for wherever you're at right now. 265 00:15:10.300 --> 00:15:15.260 But whatever your current goal is, and this is true 10x fashion, but it's still different 266 00:15:15.260 --> 00:15:18.780 when someone's looking at you, which I could give you that gift. 267 00:15:18.780 --> 00:15:24.780 I paid for that gift, but if I can look at you in the camera right now or you're listening, 268 00:15:24.780 --> 00:15:29.060 whatever your goal is for 2021 or whatever year it is that you're watching that's coming 269 00:15:29.060 --> 00:15:33.060 up, what if that's your goal? 270 00:15:33.060 --> 00:15:35.300 So it's obviously more than what you're doing right now. 271 00:15:35.300 --> 00:15:41.220 But if that goal were 10 times bigger, how then would you approach it? 272 00:15:41.220 --> 00:15:46.340 And I think that if you think about that, when you 10x your goal, you think differently. 273 00:15:46.340 --> 00:15:49.660 You're not trying to, you can't work 10 times harder. 274 00:15:49.660 --> 00:15:51.620 You can't spend 10 times more time working. 275 00:15:51.620 --> 00:15:56.540 So you actually have to solve the problem in a different way than you would otherwise. 276 00:15:56.540 --> 00:16:00.700 And I think that's what really opens up your creativity into solving bigger problems with 277 00:16:00.700 --> 00:16:02.420 bigger markets and bigger opportunities. 278 00:16:02.420 --> 00:16:07.540 So fundamentally, that was kind of like my recap of my time with him. 279 00:16:07.540 --> 00:16:11.700 I just want you to know that I had a great experience talking to him. 280 00:16:11.700 --> 00:16:16.260 I had a handful of people be like, man, I don't trust that guy, blah, blah, blah. 281 00:16:16.260 --> 00:16:18.020 Stop judging people you've never met. 282 00:16:18.020 --> 00:16:19.020 That's my only advice. 283 00:16:19.020 --> 00:16:22.180 Just literally don't judge people you've never met. 284 00:16:22.180 --> 00:16:25.100 And so I see that he is more famous than I am. 285 00:16:25.100 --> 00:16:27.500 I see that he is a better wall strategy. 286 00:16:27.500 --> 00:16:30.940 I didn't get to ask a ton about his income stuff because I know that right now, wealth 287 00:16:30.940 --> 00:16:32.820 is kind of his income. 288 00:16:32.820 --> 00:16:37.180 And so by like, he is better than I am at these things currently in my life. 289 00:16:37.180 --> 00:16:39.940 And so in that, I will try and learn of him. 290 00:16:39.940 --> 00:16:42.860 And so that is, that's my overarching, overarching thought. 291 00:16:42.860 --> 00:16:47.540 Those are my lessons from my first one-on-one coaching session with Grant. 292 00:16:47.540 --> 00:16:52.180 And so I would pose those things to you is, do with your wealth if you have it, if you 293 00:16:52.180 --> 00:16:57.180 don't focus on income, think wider and broader in terms of your income. 294 00:16:57.180 --> 00:16:59.220 Obviously that's counter the whole niche down concept. 295 00:16:59.220 --> 00:17:01.740 I do think you need to niche in the beginning because you need to develop the skills in 296 00:17:01.740 --> 00:17:03.300 a less competitive environment. 297 00:17:03.300 --> 00:17:08.620 But once you win your niche, then you can expand beyond it. 298 00:17:08.620 --> 00:17:12.220 And then because you should earn the right, you should earn the right of operational skills, 299 00:17:12.220 --> 00:17:14.940 you should earn the right of acquisition skills, earn the right of scale. 300 00:17:14.940 --> 00:17:17.940 And once you have that scale, then you can scale beyond it. 301 00:17:17.940 --> 00:17:21.660 And then finally, simply thinking bigger overall and thinking about your goals and what 302 00:17:21.660 --> 00:17:23.940 10 times, like really sit with it. 303 00:17:23.940 --> 00:17:27.300 Not just like, I'm going to just put a 10 times bigger number out there, but like, really 304 00:17:27.300 --> 00:17:30.540 because if you just 10 times what you're doing is like, how you're going to reach it, 305 00:17:30.540 --> 00:17:32.060 it's probably not the way to do it. 306 00:17:32.060 --> 00:17:35.780 Like, think, you'll have to think differently about how you get there. 307 00:17:35.780 --> 00:17:38.980 And I think that that entire process will be valuable for you. 308 00:17:38.980 --> 00:17:40.460 So otherwise, hope you have an amazing day. 309 00:17:40.460 --> 00:17:44.300 Hope you found this valuable and like, subscribe, all that kind of stuff. 310 00:17:44.300 --> 00:17:45.900 And I'll see you in the next video. 311 00:17:45.900 --> 00:17:46.420 Bye.