WEBVTT 1 00:00:00.000 --> 00:00:06.320 It is the cornerstone upon which every single top 100 or even top 50 billionaire has built 2 00:00:06.320 --> 00:00:07.320 their wealth. 3 00:00:07.320 --> 00:00:10.200 Welcome to the game where we talk about how to get more customers, how to make more 4 00:00:10.200 --> 00:00:13.440 customers, how to keep them longer, and the many failures and lessons we have learned 5 00:00:13.440 --> 00:00:14.440 along the way. 6 00:00:14.440 --> 00:00:16.840 I hope you enjoy and subscribe. 7 00:00:16.840 --> 00:00:21.640 In this video, I'm going to walk you through the four scaricest, highest value skills that 8 00:00:21.640 --> 00:00:22.640 exist on earth. 9 00:00:22.640 --> 00:00:29.280 It is the cornerstone upon which every single top 100 or even top 50 billionaire has built 10 00:00:29.280 --> 00:00:30.600 their wealth. 11 00:00:30.600 --> 00:00:33.240 And before I dive in, just as it adds up, if you're new to the channel, my name is Alex 12 00:00:33.240 --> 00:00:34.240 Ramose. 13 00:00:34.240 --> 00:00:35.240 I own acquisition.com. 14 00:00:35.240 --> 00:00:39.000 It's a portfolio of companies that is about $85 million a year and I have nothing to 15 00:00:39.000 --> 00:00:40.000 sell you. 16 00:00:40.000 --> 00:00:41.600 The reason I make these channels is because a lot of people are broke and I don't want to 17 00:00:41.600 --> 00:00:42.600 be one of them. 18 00:00:42.600 --> 00:00:43.600 All right. 19 00:00:43.600 --> 00:00:44.600 So, let's dive in. 20 00:00:44.600 --> 00:00:48.560 Before we get into each of the four skills, an important distinction I need to make here 21 00:00:48.560 --> 00:00:53.360 is that when I'm saying these are the scaricest skills, it is because of two major things. 22 00:00:53.360 --> 00:00:58.560 One is that the assumption is that we are doing these skills at maximal scale, all right? 23 00:00:58.560 --> 00:00:59.560 Number one. 24 00:00:59.560 --> 00:01:03.040 And number two is that these are not binary skills. 25 00:01:03.040 --> 00:01:06.560 It's not, I have it or I don't have it, but it's to what extent do I have it or to what 26 00:01:06.560 --> 00:01:07.880 degree do I have it? 27 00:01:07.880 --> 00:01:11.640 How masterful am I in this skill, all right? 28 00:01:11.640 --> 00:01:17.360 And so, these are the four skills that exist and you will see a clear corollary between 29 00:01:17.360 --> 00:01:21.040 the four ways to create leverage, all right? 30 00:01:21.040 --> 00:01:24.920 So, the first and easiest one for everyone to understand and that's why I'm going to 31 00:01:24.920 --> 00:01:31.480 start with it is the ability to raise and multiply money, which means you have the skill 32 00:01:31.480 --> 00:01:36.480 of getting money from other people and you can allocate that money in a way that it multiplies 33 00:01:36.480 --> 00:01:39.360 at a higher rate than anything else, right? 34 00:01:39.360 --> 00:01:44.720 If you have that skill, you can create endless unlimited fortunes, all right? 35 00:01:44.720 --> 00:01:49.160 And again, at scale, which means you can get lots of money and you have, and you can 36 00:01:49.160 --> 00:01:55.440 handle massive, massive sums of money and you can multiply it because of how good you 37 00:01:55.440 --> 00:01:57.200 are at the skill, all right? 38 00:01:57.200 --> 00:02:00.640 So that is scarcest high value skill number one. 39 00:02:00.640 --> 00:02:01.640 These are not in order. 40 00:02:01.640 --> 00:02:06.680 These are just the top four, any of these four, if you have them, can build you to a billion 41 00:02:06.680 --> 00:02:08.840 dollars plus, all right? 42 00:02:08.840 --> 00:02:16.560 Number two is the ability to capture and multiply attention, all right? 43 00:02:16.560 --> 00:02:20.360 And so think about a Joe Rogan, for example, right? 44 00:02:20.360 --> 00:02:25.840 He's able to build this empire that he has because he's able to capture attention and multiply 45 00:02:25.840 --> 00:02:28.480 attention, which is a function of medium. 46 00:02:28.480 --> 00:02:32.680 Mark Zuckerberg, he was able to capture attention, get people to look at his app and then tell 47 00:02:32.680 --> 00:02:35.320 their friends, multiply attention, right? 48 00:02:35.320 --> 00:02:41.920 And so the ability to capture and multiply attention is the second scarcest and high value 49 00:02:41.920 --> 00:02:42.920 skill that exists. 50 00:02:42.920 --> 00:02:46.440 So right now, if you're not making the money that you want to make or you were poor, 51 00:02:46.440 --> 00:02:52.920 it's because you're usually not allocating your time to the highest value scarcest skills 52 00:02:52.920 --> 00:02:53.920 that exists. 53 00:02:53.920 --> 00:02:57.200 And oftentimes these skills are not skills that can be top, but they're skills that can 54 00:02:57.200 --> 00:03:00.280 be learned, which is a quote that I got from the Volrovica, which I like a lot. 55 00:03:00.280 --> 00:03:03.880 And oftentimes you'll know that it's not just one component of this. 56 00:03:03.880 --> 00:03:08.040 It's not just being able to raise money, it's being able to also allocate it and multiply 57 00:03:08.040 --> 00:03:09.040 it. 58 00:03:09.040 --> 00:03:10.400 It's not being able to just capture attention. 59 00:03:10.400 --> 00:03:14.600 You have to be able to use that attention to then multiply the attention on its own organically 60 00:03:14.600 --> 00:03:16.400 at no incremental cost, all right? 61 00:03:16.680 --> 00:03:20.320 That's the key point is that you have to be able to multiply it at no incremental cost 62 00:03:20.320 --> 00:03:21.320 to you. 63 00:03:21.320 --> 00:03:24.520 That's how you get unlimited leverage. 64 00:03:24.520 --> 00:03:27.760 Number three, and this is one that a lot of people are going to trip up. 65 00:03:27.760 --> 00:03:30.720 So I'm going to, I'm probably say this a couple different ways. 66 00:03:30.720 --> 00:03:37.800 The ability to return time to other people at no incremental cost to yourself at scale. 67 00:03:37.800 --> 00:03:43.560 So for example, if I can save everyone on planet earth 10 minutes every day, I will be 68 00:03:43.560 --> 00:03:45.240 a billionaire. 69 00:03:45.240 --> 00:03:46.240 Think about that. 70 00:03:46.240 --> 00:03:49.960 And so the way to deconstruct that is to think, what is something that lots of people 71 00:03:49.960 --> 00:03:51.560 spend time on? 72 00:03:51.560 --> 00:03:54.240 Is there a way that I can automate this? 73 00:03:54.240 --> 00:03:58.280 And again, zero incremental cost, which means this is often going to be some sort of technology 74 00:03:58.280 --> 00:04:00.640 or software solution. 75 00:04:00.640 --> 00:04:04.800 No incremental cost to me, which means that if I build this thing one time, I can save 76 00:04:04.800 --> 00:04:08.320 everyone time forever. 77 00:04:08.320 --> 00:04:10.760 That is a way to build a fortune. 78 00:04:10.760 --> 00:04:15.440 That is a way to build billions and billions of dollars of wealth. 79 00:04:15.440 --> 00:04:19.600 That is scarce high value skill number three, right? 80 00:04:19.600 --> 00:04:24.240 So you can return time to other people. 81 00:04:24.240 --> 00:04:28.360 You can decrease the effort of sacrifice that they experience in their lives, that they 82 00:04:28.360 --> 00:04:30.080 do not want to experience. 83 00:04:30.080 --> 00:04:35.880 And because it's at no incremental cost, you can sell that thing to everyone because everyone 84 00:04:35.880 --> 00:04:37.760 will pay something for their time. 85 00:04:37.760 --> 00:04:41.560 Now the amount may be, you know, widely varied. 86 00:04:41.560 --> 00:04:45.320 But if it costs you almost nothing, you can capture an entire marketplace by giving 87 00:04:45.320 --> 00:04:46.880 them time back. 88 00:04:46.880 --> 00:04:48.240 What did Google do? 89 00:04:48.240 --> 00:04:50.120 Give everyone time back. 90 00:04:50.120 --> 00:04:56.080 Now they obviously monetized through advertising, but everyone was looking for something, normally 91 00:04:56.080 --> 00:04:59.480 it would take longer to look for something and then they consolidated it in one place. 92 00:04:59.480 --> 00:05:03.640 They saved everyone time. 93 00:05:03.640 --> 00:05:07.280 Real quick guys, if you can think about how you found this podcast, somebody probably 94 00:05:07.280 --> 00:05:11.080 tweeted it, told you about it, shared it on Instagram or something like that. 95 00:05:11.080 --> 00:05:13.520 The only way this grows is through word of mouth. 96 00:05:13.520 --> 00:05:16.760 And so I don't run ads, I don't do sponsorships, I don't sell anything. 97 00:05:16.760 --> 00:05:20.360 My only ask is that you continue to pay it forward to whoever showed you or however you 98 00:05:20.360 --> 00:05:23.100 found out about this podcast that you do the exact same thing. 99 00:05:23.100 --> 00:05:26.840 So if it was a review, if it was a post, if you do that, it would mean the world to me 100 00:05:26.840 --> 00:05:31.720 and you'll throw some good karma out there for another entrepreneur. 101 00:05:31.720 --> 00:05:42.000 Number three, the fourth high value, scarce skill on planet earth is to be able to influence 102 00:05:42.000 --> 00:05:48.120 the behavior of others at mass scale, at knowing criminal cost to you. 103 00:05:48.120 --> 00:05:52.880 So you look at someone like Jesus or any prophet, I'm not saying he's a prophet, that's 104 00:05:52.880 --> 00:05:53.880 not my point here. 105 00:05:53.880 --> 00:05:56.480 My point is if you look at the mass leaders, probably shouldn't have brought it up otherwise 106 00:05:56.480 --> 00:05:57.800 people get triggered. 107 00:05:57.800 --> 00:06:02.520 Point is that there are people who have walked this earth, Thomas Jefferson, you know what 108 00:06:02.520 --> 00:06:10.120 I mean, people who have had massive influence over other people and and their subsequent 109 00:06:10.120 --> 00:06:12.800 behaviors they take as a result. 110 00:06:12.800 --> 00:06:18.120 And so this is the ability to change people's minds. 111 00:06:18.120 --> 00:06:22.000 If you can help people change their beliefs and change their thoughts, you will change 112 00:06:22.000 --> 00:06:26.560 the way they behave, which is why when people come to a new faith, all of a sudden you 113 00:06:26.560 --> 00:06:32.680 see this massive change in behavior, it's because the operating system and the lenses through 114 00:06:32.680 --> 00:06:38.080 which they see the world, the perspectives that they weigh their judgments using have 115 00:06:38.080 --> 00:06:39.240 shifted. 116 00:06:39.240 --> 00:06:43.320 And so if you change the decision making calculus, you change all of the downstream behaviors 117 00:06:43.320 --> 00:06:44.720 that happen as a result. 118 00:06:44.720 --> 00:06:50.760 And if you can do this in concert at scale, you can a change the world, b, you can also 119 00:06:50.760 --> 00:06:52.560 make a ton of money. 120 00:06:52.560 --> 00:06:59.080 And so if you look at the best persuaders of our era, they're ones who for them I would 121 00:06:59.080 --> 00:07:03.520 argue aggregated power because some people at a certain point you run out of needs for 122 00:07:03.520 --> 00:07:06.000 money, you start looking for power. 123 00:07:06.000 --> 00:07:14.440 And so if you have the ability to massively influence other people at scale, at no incremental 124 00:07:14.440 --> 00:07:20.760 cost to you, you have the fourth scarce high value ROI skill that exists. 125 00:07:20.760 --> 00:07:28.860 So right now, Mosy Nation, what it do, if you're looking for ways to increase your wealth, 126 00:07:28.860 --> 00:07:33.760 you can see that all four of these things are corollary to the four types of leverage 127 00:07:33.760 --> 00:07:35.560 that exist. 128 00:07:35.560 --> 00:07:38.160 These are how fortunes are created. 129 00:07:38.160 --> 00:07:45.880 Leverage number one is on labor and actions on behalf of other people towards your goals. 130 00:07:45.880 --> 00:07:48.280 So other people do stuff for you. 131 00:07:48.280 --> 00:07:51.840 That was the fourth one when I just mentioned, all right, that's around labor work and basically 132 00:07:51.840 --> 00:07:54.240 actions other people take. 133 00:07:54.240 --> 00:08:00.600 When I talked about money multiplying, right, that is leverage using capital. 134 00:08:00.600 --> 00:08:09.960 So the ability to maximally raise and multiply capital at scale is a high value scale. 135 00:08:09.960 --> 00:08:13.720 The third is being able to give people their time back. 136 00:08:13.720 --> 00:08:17.240 What we're talking about, this is a good friend of mine who's a technologist, he says all 137 00:08:17.240 --> 00:08:23.640 technology automates luxury and luxury is typically a function of convenience effort and sacrifice. 138 00:08:23.640 --> 00:08:28.280 And so we look at the places where people spend time and spend effort and sacrifice and 139 00:08:28.280 --> 00:08:31.320 we return it back to them at NOAA criminal cost. 140 00:08:31.320 --> 00:08:36.440 That is how you create scale using technology, all right, and the key resource for giving 141 00:08:36.440 --> 00:08:39.840 people back is time, all right. 142 00:08:39.840 --> 00:08:46.200 And then the fourth and final one is media, all right, and so using media and being able 143 00:08:46.200 --> 00:08:53.840 to multiply media via the capturing and multiplication of attention because ultimately media is just 144 00:08:53.840 --> 00:08:58.440 the substrate through which impressions are conveyed to other people, signals that they 145 00:08:58.440 --> 00:09:02.520 are interpreting through their senses, the idea is how can we capture as many senses as 146 00:09:02.520 --> 00:09:06.760 we can and then get those senses to get other people plugged into our thing. 147 00:09:06.760 --> 00:09:09.760 And then in so doing, it will compound. 148 00:09:09.760 --> 00:09:13.160 And so one of the key notes to note about each of these four things that I just mentioned 149 00:09:13.160 --> 00:09:19.440 is that each of these skills compound, they are not multiplicative, they are not additive, 150 00:09:19.440 --> 00:09:24.360 they are not incremental, they are compounding, which means they are exponential in nature. 151 00:09:24.360 --> 00:09:28.200 A lot of people say it's an exponential growth, they don't even know what exponential means. 152 00:09:28.200 --> 00:09:34.120 But it means that it multiplies unto itself and then each time it multiplies itself bigger 153 00:09:34.120 --> 00:09:39.000 upon itself, not just like we two acts every year, but it would have to be when we incrementally 154 00:09:39.000 --> 00:09:43.680 go 10%, 10%, 10% growth, that is where it's compounding. 155 00:09:43.680 --> 00:09:49.840 And each of these, in the form of labor, people are influenced, people tell other people, 156 00:09:49.840 --> 00:09:54.440 people tell other people, they do the thing for you and it compounds with capital. 157 00:09:54.440 --> 00:09:58.640 The money that you multiply gets you more money which you then multiply, it compounds. 158 00:09:58.640 --> 00:10:03.680 The time you save people more time, which then gives you more people to save time for and 159 00:10:03.680 --> 00:10:05.320 it compounds. 160 00:10:05.320 --> 00:10:09.360 With attention, you capture the attention, you multiply the attention because those people 161 00:10:09.360 --> 00:10:12.240 tell other people and then the attention comes back. 162 00:10:12.320 --> 00:10:17.080 So each of these are quadratic in nature in terms of the skills and those, my friends, 163 00:10:17.080 --> 00:10:20.280 or you focus your time if you want to create a fortune. 164 00:10:20.280 --> 00:10:23.240 And so you can look at your skill set right now and say, which of these skills do I lack? 165 00:10:23.240 --> 00:10:28.680 Or which of these four buckets do am I currently at least working somewhat directionally towards? 166 00:10:28.680 --> 00:10:31.520 And then we can, again, think this is not a binary checklist. 167 00:10:31.520 --> 00:10:38.160 If I have the skill, I do not have the skill, but to what degree, to what extent am I a master of this thing? 168 00:10:38.160 --> 00:10:40.760 And so lots of love, Mosy Nation, keeping awesome. 169 00:10:40.760 --> 00:10:43.800 And make this channel because a lot of people are broken, I know it should be one of them. 170 00:10:43.800 --> 00:10:46.520 I think I said this early, but if I didn't, my name's Alex Mosy. 171 00:10:46.520 --> 00:10:50.400 I'm an acquisition.com, you know, all the dollars, things like that, and I'll see you guys 172 00:10:50.400 --> 00:10:51.400 next video. 173 00:10:51.400 --> 00:10:52.400 Bye.