WEBVTT 1 00:00:00.000 --> 00:00:05.600 So, like, if you guys take anything from me when it comes to advertising stuff, demonstration, 2 00:00:05.600 --> 00:00:10.240 demonstration, and the third rule is demonstration, like, you describing something with your words 3 00:00:10.240 --> 00:00:14.720 is so much less powerful than just showing it. And so, if he says, hey, I'm going to talk about 4 00:00:14.720 --> 00:00:19.760 this guy, like, click in, share screen, pull the guy up, show the group. It's such a visual 5 00:00:19.760 --> 00:00:23.280 platform anyways. You're demonstrating the actual thing. I mean, AI Jack, if you've seen that, 6 00:00:23.280 --> 00:00:27.280 I'll think like, I think a big reason why he gets a huge amount over is because of the demonstration 7 00:00:27.280 --> 00:00:34.320 that he's doing by doing the share screen. Let's rip. Why don't you tell everybody real quick, 8 00:00:35.520 --> 00:00:39.840 what's the group give it a give it a give it a 60 second. Who do you help? How do you help them? 9 00:00:39.840 --> 00:00:46.000 So, we basically run Alma Locke's community. It's a self-improvement spirituality community 10 00:00:46.720 --> 00:00:50.960 around helping people make minds at shifts so they can work better towards their goals essentially. 11 00:00:50.960 --> 00:00:54.480 It's like a more practical approach to like manifestation. Are you personal development? 12 00:00:55.440 --> 00:01:00.320 Yeah, we're in the self category. Okay, cool. We're actually ranked number one all time 13 00:01:00.320 --> 00:01:04.960 and we're creeping in at the current school games below. It must be nice. It must be nice. 14 00:01:05.520 --> 00:01:09.200 But yeah, so is there anything you want me to expand on before we jump in? 15 00:01:09.600 --> 00:01:13.200 Well, let's start with, so what are the features of the offer? 16 00:01:13.840 --> 00:01:19.280 So the features of the offer are essentially weekly coaching calls with the creator. We have the 17 00:01:19.360 --> 00:01:25.120 community itself. Then we have courses. Alex, we actually had four points that we thought would 18 00:01:25.120 --> 00:01:29.440 be interesting to touch on, but maybe I can run them by you. Go for it. The four second notes. 19 00:01:30.240 --> 00:01:35.440 Awesome. The four areas that we want to touch on are churn. We've got our churn down to 16 to 18 20 00:01:35.440 --> 00:01:39.280 percent, but we want to get it down to even the low teens, so we wanted to see what we could do there. 21 00:01:39.280 --> 00:01:45.440 The second one was audience conversion rate. Our creator has around 450k on YouTube, 22 00:01:45.440 --> 00:01:49.040 and we've done some things that have worked pretty well to convert viewers into leads and 23 00:01:49.040 --> 00:01:53.360 leads into purchases, but we wanted to see what else we could do. Third was ascension. 24 00:01:54.160 --> 00:01:59.840 This month, actually, we ran a one-time kind of accelerator, or as Calvin, where Hollywood calls 25 00:01:59.840 --> 00:02:04.480 an project community. It did about 22k, but that's like a one-time thing, and so we were looking for 26 00:02:04.480 --> 00:02:10.320 ways to get more recurring revenue on the ascension side. And the number four was how to create 27 00:02:10.320 --> 00:02:16.000 urgency for people to buy when there is no promotion, or like this count, or the one's going on, 28 00:02:16.000 --> 00:02:19.760 essentially. Yeah. I'm going to answer that fourth question first, and then we'll dive into 29 00:02:19.760 --> 00:02:24.400 the way that I would normally approach this. So this goes for everybody. I don't know if you know 30 00:02:24.400 --> 00:02:35.040 this, but inside of this lovely book, the last chapter is on naming. And inside of the naming, 31 00:02:35.120 --> 00:02:41.680 we talk about having rotating seasonal, basically deadlines. It actually might be in the urgency 32 00:02:41.680 --> 00:02:46.640 chapter. But basically, I like to think about things as a fraternity party planner. So 33 00:02:47.440 --> 00:02:52.560 that means that every month, there's always a reason, right? And so my buddy got his wisdom teeth 34 00:02:52.560 --> 00:02:56.000 taken out, therefore we should drink. So that's what fraternity party planners. They're like, 35 00:02:56.000 --> 00:03:00.240 oh, I guess we shouldn't party tonight, because I guess there's nothing special. There's always 36 00:03:00.240 --> 00:03:05.120 something special. It's someone's birthday. It's the businesses anniversary. It's the founders 37 00:03:05.120 --> 00:03:09.440 milestone for something he did, you know, a year earlier when he started his YouTube channel. 38 00:03:09.440 --> 00:03:14.720 It's a milestone for how many people he hit on his subscriber base. It's the first of spring. 39 00:03:14.720 --> 00:03:20.880 It's Easter. It's Halloween. It's go back to school. It's new year new me. Like there's always a reason 40 00:03:20.880 --> 00:03:27.600 that you can come up with in order to justify giving people some sort of incentive to take the 41 00:03:27.600 --> 00:03:33.600 next action. All right. That being said, I like big picture from a continuous basis. 42 00:03:34.640 --> 00:03:39.600 As much as I just explained that whole thing, do you want to think it matters? No. 43 00:03:39.600 --> 00:03:43.120 So like whenever you have some of these kind of like deadlines, in my opinion, a lot of what you do 44 00:03:43.120 --> 00:03:47.200 is you just pull forward demand. So people who would have probably otherwise bought in a month just 45 00:03:47.200 --> 00:03:53.280 but by now. And so does it necessary? Like there is this very famous case study in the US with 46 00:03:54.000 --> 00:03:59.360 GMC, which is big car manufacturer here. And there was a while some of the older people who 47 00:03:59.360 --> 00:04:04.320 were listening to this might remember this, where they ran this thing called the employee discount, 48 00:04:04.320 --> 00:04:09.040 which is basically they sold cars at the same price to the public as they do to their employees. 49 00:04:09.600 --> 00:04:18.560 And it was like the biggest success of like of all time, comma. And then they realized that all 50 00:04:18.640 --> 00:04:22.720 they did was as soon as they stopped running it and they looked at the next four months, 51 00:04:23.360 --> 00:04:29.520 their sales offset. And they just pulled forward four months of sales basically. And so they're like, 52 00:04:29.520 --> 00:04:33.840 okay, well, that didn't work and they no longer run that promotion. Right. And so again, I think 53 00:04:33.840 --> 00:04:37.440 in a local marketplace, sometimes it's helpful to have it as a little bit of a rapper for like 54 00:04:37.440 --> 00:04:41.360 wire advertising, something in a paid ads perspective. But since you guys are organic, 55 00:04:41.360 --> 00:04:47.040 for the most part, the platforms are generally are bringing in new demand on a regular basis. 56 00:04:47.040 --> 00:04:51.200 And so simply making the offer available to a new audience will typically be good enough. 57 00:04:51.200 --> 00:04:55.200 And then on the return audience, it's just reminding them. It's reminding them to exist, 58 00:04:55.200 --> 00:05:00.720 reminding them that this offer exists and not kind of shying away from it. I think like taking 59 00:05:00.720 --> 00:05:05.760 your CTA seriously, but not too seriously, I think it's the goal. So sometimes I you've probably 60 00:05:05.760 --> 00:05:09.120 seen these YouTube channels. I like two minute long CTAs. It's like, dude, this is too much like 61 00:05:09.120 --> 00:05:14.000 this is going to kill the video on the flip side. If you barely say anything about it at all, 62 00:05:14.000 --> 00:05:17.200 it's like it doesn't they don't think you're taking it seriously, so they don't take it seriously. 63 00:05:17.200 --> 00:05:21.360 So I think it's being like very purposeful, like 15 seconds and I'm going to really explain 64 00:05:21.360 --> 00:05:26.320 what this is. You should check, you know, go do it. 15 to 30 would be my max for the CTAs that are 65 00:05:26.320 --> 00:05:30.720 in video. All right. So that's the urgency piece. Let's start from the way I would normally do this, 66 00:05:30.720 --> 00:05:35.120 which is where customers coming from. It's YouTube. So let's pull that up. So he's doing a video every 67 00:05:35.120 --> 00:05:41.520 two or three days. Great. Okay. So he's got some volume. Do you know how he's picking his topics? 68 00:05:42.080 --> 00:05:46.560 He's been doing this for a while and we've worked with him, but he's been doing the YouTube file 69 00:05:46.560 --> 00:05:52.560 longer than we have. Yeah. So not too much. He kind of just sees what's working in the space 70 00:05:52.560 --> 00:05:58.480 and then adds his own kind of twist to it. His own spin. I would recommend the seat. So I mean, 71 00:05:58.480 --> 00:06:02.160 that's obviously he's not on the call. So I won't spend too much time on this because you don't have, 72 00:06:02.160 --> 00:06:05.040 you know, as much control over it. Can you just click into one of those videos just so I can 73 00:06:05.920 --> 00:06:12.000 so I can look at the actual video itself. Click in. I'm just going to look for CTAs. Pause real quick. 74 00:06:12.000 --> 00:06:17.040 Okay. So right above the fold. So that's good. Let's see. Does he have first comment? 75 00:06:17.760 --> 00:06:22.640 Scroll down. Okay. So opportunity there is that you should own the first comment because you'll 76 00:06:22.640 --> 00:06:27.920 probably change the description on a regular basis. So it's kind of tactic number one. First 77 00:06:27.920 --> 00:06:32.720 comment. Let's make sure that we have that. And if you're first comment and you're the person, 78 00:06:32.720 --> 00:06:37.120 then you almost always get voted. So you can do that where you can pin it. Either of those 79 00:06:37.120 --> 00:06:41.520 would work and you will get clicks from it. So I can promise you that. Okay. So that's number one. 80 00:06:41.520 --> 00:06:48.160 I'll get my book in Amazon, connect with me on Instagram. I'll describe her. Okay. That's fine. 81 00:06:48.160 --> 00:06:52.560 Do you know where the CTAs normally are? Usually the first link in the description. Oh no, 82 00:06:52.560 --> 00:06:59.920 no, in video. Oh, in the CTAs. He sometimes embeds them. So if he's making a point, he'll make a 83 00:06:59.920 --> 00:07:04.320 point about someone in the community and he'll kind of reflect it back to that. So I would recommend 84 00:07:04.320 --> 00:07:09.360 because I didn't see it when he just when Kirby just went through that. But I think it would be 85 00:07:09.360 --> 00:07:13.920 massive for you guys. And this goes for everyone if you're doing any kind of video content is 86 00:07:13.920 --> 00:07:19.520 demonstration. So like if you guys take anything for me when it comes to advertising stuff, demonstration, 87 00:07:19.520 --> 00:07:24.560 demonstration, and the third rule is demonstration. Like you describing something with your words is 88 00:07:24.560 --> 00:07:29.760 so much less powerful than just showing it. And so if he says, Hey, I'm going to talk about this guy. 89 00:07:29.760 --> 00:07:35.920 Like click in, share screen, pull the guy up, show the group. Like it's such it's such a visual 90 00:07:35.920 --> 00:07:40.000 platform. Anyways, you demonstrating the actual thing. I mean, AI Jack, if you've seen that, I'll 91 00:07:40.000 --> 00:07:44.560 think like I think a big reason why he gets a huge amount over is because of the demonstration that 92 00:07:44.560 --> 00:07:49.440 he's doing by doing the share screens. So that's that's number three. Okay. I'm not going to talk 93 00:07:49.440 --> 00:07:53.440 more about it besides make sure that it's in the first third because you're just going to get 94 00:07:53.440 --> 00:07:57.280 probably double as many people who are going to see these CTA versus putting it kind of near the end. 95 00:07:57.280 --> 00:08:01.200 So share screen demonstration. All right. So now everyone clicks over. So let's let's let's 96 00:08:01.200 --> 00:08:06.480 follow the click path. And Alex, I should say that right now we're testing sending people straight 97 00:08:06.480 --> 00:08:11.680 to the about page, but usually it's not usually it's to a lead magnet. Okay. That's a topic that we 98 00:08:11.680 --> 00:08:16.560 wanted to hit on as well because I mean, sending straight to about is you doing what we do because 99 00:08:16.560 --> 00:08:21.440 we do have it on emails as well. Second about people. Uh huh. Uh huh. And maybe school will have 100 00:08:21.440 --> 00:08:25.360 something like that coming in the future. It might. I don't know. I don't know. We, you know, 101 00:08:25.360 --> 00:08:28.960 your guest is as good as mine. Uh huh. He'll be able to game for us. He's actually probably not as 102 00:08:28.960 --> 00:08:33.120 good as mine. Let's let's watch this thing. It's we we watch it two acts. It'll take us. Uh it'll 103 00:08:33.120 --> 00:08:36.560 take us two and a few minutes and I think it's worth it. You may be asking yourself this question. 104 00:08:37.200 --> 00:08:41.920 Why am I so far behind? Why are there so many people out there that are making millions of dollars 105 00:08:41.920 --> 00:08:47.360 and I'm working this nine to five job? Is there something that I don't know that they know? 106 00:08:47.360 --> 00:08:52.240 And the answer to that is yes, there are things that they know that you don't know, but that's why 107 00:08:52.240 --> 00:08:57.440 you've been led to this community. I know the secret. I've mastered the art of focus, present 108 00:08:57.440 --> 00:09:01.040 moment awareness and knowing that I'm living in a simulation. And that's exactly what I'm going to 109 00:09:01.040 --> 00:09:06.160 teach you within this community. And you may be asking yourself why learn from me? Why join my 110 00:09:06.160 --> 00:09:12.640 community? I am a direct descendant of one of Neville Goddard's VIP students, which is my grandfather. 111 00:09:13.360 --> 00:09:18.160 Albert O. Locker Jr. And all of that stuff that Neville Goddard taught him taught me. And I've 112 00:09:18.160 --> 00:09:23.840 used that. I went from being in prison for eight and a half years to getting out under three years. 113 00:09:23.840 --> 00:09:30.160 I manifested nearly a half a million subscribers on my YouTube channel. Manifested two super cars, 114 00:09:30.160 --> 00:09:37.200 a super truck, a beautiful house, the physique of my dreams. I'm super healthy. I can manifest whatever 115 00:09:37.200 --> 00:09:41.120 I want to come in my life simply by using these techniques. And this is what I want to teach you. 116 00:09:41.200 --> 00:09:46.320 And I don't want you to completely rely on my success. We have this. We need to double proof of 117 00:09:46.320 --> 00:09:49.360 this. A proof of how my techniques work. I want you to go off of the members and the people that 118 00:09:49.360 --> 00:09:51.920 I've coached at the success rate within my community. Right now, my community's been open for three 119 00:09:51.920 --> 00:09:56.320 months now. 93.7% of the members within my community right now that are actively doing the work, 120 00:09:56.320 --> 00:09:58.880 following the courses, doing everything that they're supposed to be doing with my community. 93.7% 121 00:09:58.880 --> 00:10:01.360 of them are seeing gains in their life. They're going to the next level. They're manifesting 122 00:10:01.360 --> 00:10:04.400 a entirely new life and a high percentage of that. Ninety percent have life changing transformations 123 00:10:04.400 --> 00:10:07.600 within three months of joining this community. And with all of that success within the community, 124 00:10:07.600 --> 00:10:10.960 I am so confident, so confident that you will see success within my community that I'm willing 125 00:10:10.960 --> 00:10:13.920 to offer you a five day money back guarantee. If you sign up and you just don't like it for any 126 00:10:13.920 --> 00:10:16.240 reason, you get your money back. That's how confident I am that you're going to enjoy that you're going 127 00:10:16.240 --> 00:10:19.120 to like it. You're going to transform your life through these methods through these techniques and 128 00:10:19.120 --> 00:10:21.520 through my community. But that's not all. Okay. I'm going to now walk you through the systems we 129 00:10:21.520 --> 00:10:24.080 have in place within the community, the entire community, but then you can decide for yourself. This 130 00:10:24.080 --> 00:10:26.240 is really a no-brainer. First of all, you get three live calls with me every single week. I'm doing 131 00:10:26.240 --> 00:10:28.560 presentations, I'm covering different books, and I'm breaking all this down. And I'm doing a Q&A 132 00:10:28.560 --> 00:10:31.520 every single Friday to answer your questions. And also within the classroom, we have designed a course 133 00:10:31.520 --> 00:10:34.400 that's specific that breaks each and every element down of how to change your mindset and the 134 00:10:34.400 --> 00:10:37.680 exercises and the routines that you need to do to break free from the matrix to learn how to 135 00:10:37.680 --> 00:10:40.320 control the simulation with your imagination. And on top of all of that, you have access to the 136 00:10:40.320 --> 00:10:42.880 sleep meditations, the morning meditations that have all the brainwaves, which is alpha, theta, 137 00:10:42.880 --> 00:10:45.840 and delta that are put together by me, designed specifically by me to impress your subconscious mind. 138 00:10:45.840 --> 00:10:48.480 So once you get all of that master down, then you can move on to the next level. And that next level 139 00:10:48.480 --> 00:10:52.160 is a Zoom mastermind with me that you get every single month. Once you unlock your potential to a certain 140 00:10:52.160 --> 00:10:54.960 point with the courses and your interactions within the community, and you also have access to all 141 00:10:54.960 --> 00:10:57.360 of my exclusive content like all the live recordings that I've done and you can go back and you can 142 00:10:57.360 --> 00:11:00.000 watch all of these live calls that I've done. And I answer so many questions and I go over so 143 00:11:00.000 --> 00:11:02.240 many different presentations, everything that Neville got her taught my grandfather, everything that I 144 00:11:02.240 --> 00:11:04.880 know and how to manifest and all the questions that I've answered, they're all there available for 145 00:11:04.880 --> 00:11:07.200 you. Everything is recorded. One more thing that I don't want to leave out is the community itself, 146 00:11:07.200 --> 00:11:10.160 which is about a thousand members and we're all on the same team. We're all holding each other 147 00:11:10.160 --> 00:11:12.640 accountable. We're all giving each other reminders and posting our testimonials of everything that 148 00:11:12.640 --> 00:11:15.120 we're manifesting, which can be truly, truly helpful where you don't have access to this anywhere else, 149 00:11:15.120 --> 00:11:17.840 but my community. And it's absolutely just amazing to see the progress that's growing within this 150 00:11:17.840 --> 00:11:20.000 community and how everyone is implementing the courses and everything that I put together with the 151 00:11:20.000 --> 00:11:22.560 live calls and assisting everyone with these processes changing their mindset and just the progress 152 00:11:22.560 --> 00:11:25.120 that they're having seen that and the accountability part of it is priceless. And just to add some fun 153 00:11:25.120 --> 00:11:27.600 and excitement within the community, we do giveaways. Last month, we did a thousand dollar giveaway 154 00:11:27.600 --> 00:11:30.240 to an individual member that's picked at random. Also, a one-on-one call with me for another member 155 00:11:30.240 --> 00:11:32.720 and also a customized sleep meditation design specifically for that person. You know, we just 156 00:11:32.720 --> 00:11:34.960 get this stuff away from the community. Just to make it more fun and exciting for the actual 157 00:11:34.960 --> 00:11:37.280 community, for the growth and just the engagement within everything. It's so much fun. I love you guys 158 00:11:37.280 --> 00:11:44.640 and I will see you inside. So a couple things. Number one, success rate is very broad. Like, I don't 159 00:11:44.640 --> 00:11:49.600 know what it means. And so I think that if you were to define that a little bit clearer, it would probably 160 00:11:49.600 --> 00:11:56.800 do a little better. The second thing is I would want to make sure that the guarantee is described 161 00:11:56.800 --> 00:12:02.880 in a better way. And so I would probably copy word for word, the script that's right here inside 162 00:12:02.880 --> 00:12:08.320 of the offers book that I have for a satisfaction guarantee, which is like I'm and to be clear, 163 00:12:08.320 --> 00:12:12.240 I'm not asking you to say, you know, yes or no today. I'm just asking you make a fully informed 164 00:12:12.240 --> 00:12:16.560 decision. That's it. And the only way you can do that is by doing it on the inside, not the outside. 165 00:12:16.560 --> 00:12:20.080 So get on the inside. And if you see if everything's the what we say right now, it's true and 166 00:12:20.080 --> 00:12:24.480 it's valuable to you. Then if it is, then that's when you decided to keep it. If not, no hard feelings. 167 00:12:24.480 --> 00:12:28.320 You will then after, you know, clicking the link and falling through, be able to make a fully 168 00:12:28.320 --> 00:12:32.320 informed decision if this isn't for you. But you can make this decision right now for the same 169 00:12:32.320 --> 00:12:35.920 reason that you don't buy a house without first looking inside of it. And just know this, whether 170 00:12:35.920 --> 00:12:40.160 it's five minutes from now or five days from now, if you're not happy, we're not happy. Right. 171 00:12:40.160 --> 00:12:43.280 And so for any reason whatsoever, you want your money back, you can get it back because I don't 172 00:12:43.280 --> 00:12:48.240 even keep your money if you're happy. Right. He can put his manifestation stuff on top of that. 173 00:12:48.240 --> 00:12:52.160 All you have to do is just go to XYZ or just message me and just say, hey, give me a money back 174 00:12:52.160 --> 00:12:56.240 or I'm good. I want to leave. And you got it. And in short order, you know, we'll send it right 175 00:12:56.240 --> 00:12:59.920 back to you. And we can only make that kind of guarantee because we're confident that what we have 176 00:12:59.920 --> 00:13:03.040 is the real deal. And I'm fairly confident when you sign up, you're going to get exactly what you 177 00:13:03.040 --> 00:13:06.640 need to insert benefit. But the thing is is we want to position like what makes a guarantee 178 00:13:06.640 --> 00:13:11.600 stronger is positioning it like a trial. So I would include that. There's two more things that I think 179 00:13:11.600 --> 00:13:17.920 are missing or could potentially enhance this. In my opinion, it's a little too blind bullet. 180 00:13:17.920 --> 00:13:23.120 And so if you're listening, you're like, what does that even mean? It's like, I failed to get 181 00:13:23.120 --> 00:13:29.520 the meat. Like I want to have, I want to have a belief broken. And as of right now, that doesn't, 182 00:13:29.520 --> 00:13:34.480 so and the belief breaking is say what they believe, say why it's wrong, say what's right, 183 00:13:34.480 --> 00:13:38.320 provide proof. Right. And that's the four step framework for just kind of breaking two or three 184 00:13:38.320 --> 00:13:43.040 beliefs that he can do. He mentions pain at the beginning, but not like the belief that potentially 185 00:13:43.040 --> 00:13:48.320 led to that pain. I, you know, you know, my beliefs on manifestation. So I'll just, I'll keep this 186 00:13:48.320 --> 00:13:52.800 purely to the marketing. But I would want to have a little bit more meat there so that I have 187 00:13:52.800 --> 00:13:58.960 something to kind of hold on to. And then the last thing is there's a lot of featuring features, 188 00:13:58.960 --> 00:14:03.280 but I would love to hear like what the benefit of that feature is for each of those things. 189 00:14:03.280 --> 00:14:07.120 So it's like I do three calls a week. It's like so that you won't get stuck. And if you have questions 190 00:14:07.120 --> 00:14:11.120 about your specific circumstance, we can actually just tailor it to you in real time. 191 00:14:11.120 --> 00:14:14.880 It's like, Oh, okay, that now I understand why three calls with otherwise like who cares, right. 192 00:14:14.880 --> 00:14:19.040 And so I would describe that in more detail. Like and the courses that we have, they're purposely 193 00:14:19.040 --> 00:14:22.160 designed to be self-study so that you can do your own pace. If you're somebody who's like, I want 194 00:14:22.160 --> 00:14:24.880 to go all in, I want to zoom really fast, you can do that. But if you're somebody who's like, 195 00:14:24.880 --> 00:14:28.880 you're working nine to five and you just have an hour a day or 30 minutes a day or 30 minutes a week 196 00:14:28.880 --> 00:14:32.080 even, you can do it. And you won't feel like you're getting behind, right. And so that way, 197 00:14:32.080 --> 00:14:35.600 we do that way, people seem to like it, right. And so it's just like we just want to translate those 198 00:14:35.600 --> 00:14:41.120 things to make it more compelling so that they know why, why this even matters, right. Okay, 199 00:14:42.160 --> 00:14:47.040 so that's that's the VSL. Let's pull the let's pull the the page up and we'll talk about the 200 00:14:47.040 --> 00:14:51.440 lead mega thing too in a second. So there's two videos. Okay, I don't want to watch the second one, 201 00:14:51.440 --> 00:14:56.960 but let me just see what it is. Okay, let's do the next click over. I'm guessing is that other 202 00:14:56.960 --> 00:15:02.880 video just proof. Yeah. Okay, got it. Okay, got it. claim these bonuses if you join before for 203 00:15:03.040 --> 00:15:09.600 31st. Is it a leap year this year? There's definitely no February 31st ever. Okay, that's the 204 00:15:09.600 --> 00:15:14.960 typo. Yeah, okay. One of my coaching with a head coach, ongoing 101 DM support, 205 00:15:14.960 --> 00:15:19.520 welcome to the world. This is simulation. I wanted to subscribe to become the person you truly 206 00:15:19.520 --> 00:15:26.000 want using techniques. Okay, same mindset stuff. Okay, here's what you get. I don't know anything 207 00:15:26.000 --> 00:15:30.400 about this guy, Neville Goddard. So maybe people who are coming know who this guy is, but I have no 208 00:15:30.400 --> 00:15:36.960 idea. I will say that we've tested this quite a lot. What has made much more impact on the page 209 00:15:36.960 --> 00:15:42.400 has been the marketing itself. And everyone we send to this page is like knows heavy about 210 00:15:42.400 --> 00:15:46.240 Neville Goddard. All right, so like our traffic that comes from school. Yeah, we ranked on the 211 00:15:46.240 --> 00:15:50.800 discovery. He doesn't convert very well at all, but the traffic that we send converts at a high 212 00:15:50.800 --> 00:15:59.760 clip. Yeah, understood. So I'll say this. So I make all marketing. And this is just a rule for 213 00:15:59.760 --> 00:16:07.520 everybody. I make marketing as though no one knows anything because if it can convert cold, 214 00:16:07.520 --> 00:16:12.400 it'll convert warm. But if you can only convert warm, it won't convert cold subset super set. 215 00:16:12.400 --> 00:16:16.560 Does that make sense? And so I always structure it that way. And I think this is actually a big 216 00:16:16.560 --> 00:16:20.560 mistake that a lot of especially organic creators make is they treat every video like they're talking 217 00:16:20.560 --> 00:16:24.000 to their audience, but the whole point of the video is to reach new audience. So we have to not 218 00:16:24.000 --> 00:16:29.280 make it feel like it's an inside joke. We want people who on the outside so they can as quickly as 219 00:16:29.280 --> 00:16:33.120 possible understand what's going on so they can make a person's decision. Just big picture. All 220 00:16:33.120 --> 00:16:37.280 right. So I'm not going to spend too much more time to like I can I could work on the about page, 221 00:16:37.280 --> 00:16:40.720 but I'm guessing once you show me the other funnel that you guys are sending your traffic to 222 00:16:40.720 --> 00:16:44.320 because the links that we're sending to school, though, are you just right there? Yeah, right now we're 223 00:16:44.320 --> 00:16:47.760 testing it. Yeah. Okay, got it. Well, then once you show me the other funnel and what metrics do 224 00:16:47.760 --> 00:16:53.760 you have right now behind the scenes for the conversion? So that's the dashboard. Okay, two, 225 00:16:53.760 --> 00:16:59.280 three version conversion. Okay, nothing really pops out. Obviously the I think our average 226 00:16:59.280 --> 00:17:02.720 right now is 4%, so it's a little bit lower, but I think it's because we're just talking about 227 00:17:02.720 --> 00:17:07.120 we just you're not you're not getting the benefit of all the school traffic because it's not meant 228 00:17:07.120 --> 00:17:10.560 to end like that's one of the biggest benefits of being on schools that we send you traffic to. 229 00:17:10.560 --> 00:17:14.160 So I would I would consider like I would show it to people who don't know anything about 230 00:17:14.160 --> 00:17:18.960 Neville Goddard. How can I explain who this guy is in three sentences for everybody else? 231 00:17:19.440 --> 00:17:26.640 Because basically like the edification that occurs there is very like this guy's a big deal. 232 00:17:26.640 --> 00:17:30.880 This guy is my grandfather and then you're going to learn lessons that he learned from somebody 233 00:17:30.880 --> 00:17:34.880 yet. It's like it's it's very like two, three steps removed and so we need to make sure it's 234 00:17:34.880 --> 00:17:41.440 rock solid. Make sure that we prioritize code. Okay, so right now is all the conversion being done 235 00:17:41.440 --> 00:17:47.120 on the page or is there calls or what? No, right now it's on the page and then the funnel that I think 236 00:17:47.120 --> 00:17:53.600 Jacob can pull up and show you is a lead magnet to then like either a webinar which we ran 237 00:17:53.600 --> 00:18:00.240 two weeks ago and that was super successful and then email nurturing from there or we before we were 238 00:18:00.240 --> 00:18:06.720 giving a kind of PDF lead magnet. Do you push for annual on the webinar? No. Yeah, I would push 239 00:18:06.720 --> 00:18:10.880 for annual if you guys are going to do webinars. I do think that doing the webinar is a good idea 240 00:18:10.880 --> 00:18:15.120 and so I would repeat that. So if you ran a web like if you guys do a webinar once a month or 241 00:18:15.120 --> 00:18:20.160 every other week, I think that would be a good idea. Okay, and can I also go now because yeah, 242 00:18:20.160 --> 00:18:24.720 that's a big question that we had. So we did run the webinar. It went really well. 243 00:18:25.680 --> 00:18:31.920 We got a ton of new leads. We got a ton of sales. But the question is is how do we repeat that? 244 00:18:31.920 --> 00:18:36.160 Like are people going to show up because then they might think oh, you know, it's a sales pitch at 245 00:18:36.160 --> 00:18:41.840 the end like on organic. How do you structure a webinar? So basically so you can't do the same 246 00:18:41.840 --> 00:18:48.720 webinar. So what you would do is it probably be like 80, 20 in terms of the structure. So the first 247 00:18:48.720 --> 00:18:52.560 80 is going to be more or less that's going to be the content and then you're just going to have 248 00:18:52.560 --> 00:18:57.680 your CTA at the end. I talked about this with people with free communities. Run your weekly webinar 249 00:18:57.680 --> 00:19:04.880 where you teach something that's valuable, whatever and then you make your soft toss to the paid side. 250 00:19:04.880 --> 00:19:08.560 If you're if you're running like a true perfect webinar something like that, I think that will get 251 00:19:08.560 --> 00:19:13.280 you can't really repeat that unless you're going to new traffic. Now I will say this, 252 00:19:13.280 --> 00:19:18.160 his YouTube channel is bringing in new traffic all the time. And so you could conceivably just run 253 00:19:18.160 --> 00:19:22.240 only to people who are opted in in the last 14 days and have a much smaller webinar. 254 00:19:23.120 --> 00:19:27.600 And in that case, you could repeat the same webinar over and over again. If I were a smart cookie, 255 00:19:27.600 --> 00:19:34.560 what I would do is I would probably do a webinar for all new only every seven days. 256 00:19:35.520 --> 00:19:39.440 And then twice a month, I would do one of the whole list. And then the new one of the whole list 257 00:19:39.440 --> 00:19:44.800 would be more like content driven soft CTA. The other one is just the the RAM rod. It's the thing 258 00:19:44.800 --> 00:19:50.000 that you know converts. And how do you frame that on the YouTube itself? Because surely everyone is 259 00:19:50.000 --> 00:19:55.520 seeing that sort of pitch to the webinar. Hey, if you're brand new here, I've got an onboarding 260 00:19:56.160 --> 00:20:00.240 webinar that I can take you through that'll give you all the fundamentals and get you up to speed. 261 00:20:00.240 --> 00:20:02.720 So if you don't know who never got it is, you don't know who this is, you don't know what this is, 262 00:20:02.720 --> 00:20:06.400 you don't know what this is. I can get you up to speed in the fastest way possible. And I'll be 263 00:20:06.400 --> 00:20:09.600 live with you. And if you've had been around and you've been like, ah, you've been on the fence, 264 00:20:09.600 --> 00:20:13.760 you've been like, you know, you've been lurking thing. Get over there, you know, get over to the 265 00:20:13.760 --> 00:20:17.520 community. And you know, we'd love to see you. And here's a free gift, which is a lead magnet. 266 00:20:17.520 --> 00:20:24.640 So that's the funnel we were running. Okay. So what was the convert like how many people showed up? 267 00:20:24.640 --> 00:20:32.000 What was the conversion? So there was 2000 people signing up. And that was a 70% conversion rate 268 00:20:32.000 --> 00:20:38.640 from people who landed on the page. A thousand unique viewers on the webinar. And then 500 made 269 00:20:38.640 --> 00:20:43.840 it to the pitch and we converted a hundred out of them. So a hundred out of a thousand who started. 270 00:20:44.480 --> 00:20:46.560 Yeah. You got ten percent. Okay. 271 00:20:46.560 --> 00:20:50.640 Ten percent. Live on the webinar. And then I will say we sold 40 after in the follow-up sequence. 272 00:20:50.640 --> 00:20:59.200 So 140. Okay. That sounds, that sounds, that sounds a little lower than you'd want given the 273 00:20:59.200 --> 00:21:04.800 price point. So I would have expected the fact that it's warm audience and $60 as a price point. 274 00:21:04.800 --> 00:21:08.960 I think I would have been targeting something closer to 20% for something like that, maybe 25 275 00:21:08.960 --> 00:21:15.600 with follow-up. I do think that you guys should just basically go for go for the annual. And your 276 00:21:15.600 --> 00:21:23.440 turn is 18. So call it, you know, five times monthly. So it's 59, right? Yeah. So 60 bucks times 277 00:21:23.440 --> 00:21:31.920 five. So $300. I think they make the annual 300 or more. So 300 or 400, 399, whatever. 278 00:21:32.640 --> 00:21:37.520 And then add in some spicy bonuses that only annuals get, which you'll be able to explain on the 279 00:21:37.520 --> 00:21:41.520 webinar. I'll certainly like it more if it gets paid, you know, a bunch up front. Because if you 280 00:21:41.520 --> 00:21:47.200 had a hundred and they all paid 400, make 40 grand, I feel like he'd be like, that was fun. We 281 00:21:47.280 --> 00:21:53.440 should do that again, right? Yeah. Right. So I think that obviously churn on annuals is going to be 282 00:21:53.440 --> 00:21:58.800 significantly lower. Yeah. Usually we would have wanted to push to annual, but there's a few reasons 283 00:21:58.800 --> 00:22:04.320 why we're not actually pushing annual at the moment. Right. He kind of didn't want to at the time 284 00:22:04.320 --> 00:22:10.080 when annual came out to do annual. I don't know if it was a commitment thing or if he was worried 285 00:22:10.080 --> 00:22:14.480 about the long time prospects, it was earlier when we started working together. Yeah. And then the idea 286 00:22:14.560 --> 00:22:18.560 kind of slipped through the cracks, but we're working on it now. I think you should for sure do it. 287 00:22:19.120 --> 00:22:23.120 I mean, assuming he's committed to doing this, like I think it would make a ton of sense. Yeah, 288 00:22:23.120 --> 00:22:31.840 and just add in, add in one or two key bonuses that only people who are a year long people get. 289 00:22:31.840 --> 00:22:35.520 And I would just say like, and this is the benefit of committing, right? Like the biggest issue 290 00:22:35.520 --> 00:22:38.640 that you've had, like if I were trying to sell this, I would say something to the degree of, 291 00:22:38.640 --> 00:22:41.600 you've probably been wishy washy for a lot of stuff in your life. You haven't been able to 292 00:22:41.600 --> 00:22:45.840 commit. You've been on the fence, right? Like I think maybe the reason that you're on this call 293 00:22:45.840 --> 00:22:49.840 today is because you haven't been able to pull the trigger. And so maybe the first step towards 294 00:22:49.840 --> 00:22:54.000 living the life that you want to live is taking action, right? It's actually making commitment and 295 00:22:54.000 --> 00:22:57.360 saying, I'm actually going to change my ear. And I don't need to wait till January to change my 296 00:22:57.360 --> 00:22:59.600 life and just waste the rest of this year. Is that what you're going to do? You're going to waste the 297 00:22:59.600 --> 00:23:03.760 next 10 months because it's not January 1st, right? Next nine months in the state months. Of course 298 00:23:03.760 --> 00:23:07.920 not. You can start now. You can change your life in a second, right? And I would demonstrate it by 299 00:23:07.920 --> 00:23:11.680 saying, like, listen, who here believes that you can change your life in an instant? Some of you 300 00:23:11.680 --> 00:23:16.400 guys don't believe me. I'll prove it to you. Right now, go drink a bottle of Johnny Walker, 301 00:23:16.400 --> 00:23:20.960 right? Get in your car and drive. You absolutely can change your life in an instant. And so the thing 302 00:23:20.960 --> 00:23:24.400 is is you believe the negative, but you don't believe the positive. This is if I wanted to pretend to be 303 00:23:24.400 --> 00:23:30.480 woo-woo, right? Which I'm not. But if I wanted to pretend to be this aside solid, right? The positive 304 00:23:30.480 --> 00:23:34.640 is just as believable. It's just that you plant the seeds now and then the tree grows later. You can 305 00:23:34.640 --> 00:23:38.080 cut a tree down much faster. You can grow it. And the best data planetary was 20 years ago. Second 306 00:23:38.080 --> 00:23:41.200 best days right now. So that's probably how to position getting people to commit and get a 307 00:23:41.200 --> 00:23:45.920 people to sec action. Okay. So annual plus bonus, you're doing that. That'll help cash flow. 308 00:23:45.920 --> 00:23:50.560 I'm guessing you guys aren't thinking of doing ads yet, correct? No. We want to kind of master 309 00:23:50.560 --> 00:23:55.520 this. That's good. Yeah. Master this. I think it's a good idea. Okay. So let's scroll back to 310 00:23:56.080 --> 00:24:02.800 conversion. So from a conversion perspective, the webinars, the primary conversion vehicle you have, 311 00:24:02.960 --> 00:24:07.600 and then you obviously have the page there. The two and change percent, I think the changes to the 312 00:24:07.600 --> 00:24:11.920 webinar, the the VSL would be the things. I think the way you position the guarantee, the way 313 00:24:11.920 --> 00:24:16.720 outlined, those things would be helpful, putting more meat in it, making it position like a trial, 314 00:24:16.720 --> 00:24:20.960 explaining more about the success rate, adding benefits to each of the features so that people 315 00:24:20.960 --> 00:24:25.680 understand what this is even about because it's very vague. Like a lot of the words are right, but 316 00:24:25.680 --> 00:24:30.560 there's it's like it has the framework of a VSL, but it doesn't have the thing about like a Christmas 317 00:24:30.560 --> 00:24:34.880 tree where you hang ornaments. It has the it has the structure. It just doesn't have the ornaments 318 00:24:34.880 --> 00:24:40.560 on it. All right. So we talked about the urgency thing. We talked about traffic. So you want to 319 00:24:40.560 --> 00:24:46.720 talk about conversion, sorry, sorry, ascension? Yeah, ascension and term would be great. The other 320 00:24:46.720 --> 00:24:51.040 two topics. All right. So then what so what ascension, where are we talking about ascension wise? 321 00:24:51.680 --> 00:24:57.040 So I'll I'll show you what we've done so far up to this point. So we have this community, 322 00:24:57.040 --> 00:25:02.800 which is the main community. Yeah. And then essentially, and this is the 60 bucks. And what we did 323 00:25:02.800 --> 00:25:09.440 was to do a one time, like a 30 day sort of challenge, like an accelerator, if you will, 324 00:25:09.440 --> 00:25:13.840 where people get more attention, kind of more intimate community with more intimate lives, more 325 00:25:13.840 --> 00:25:20.080 support, et cetera. And this was a 300 of a 300 one time payment. So we kind of used the one time 326 00:25:20.080 --> 00:25:27.440 payment feature. And this did 20 to 23k, I think, which was it was nice. But we want to we don't 327 00:25:27.440 --> 00:25:33.200 know whether to go for a full like rolling community and do that at a higher price point. I've 328 00:25:33.200 --> 00:25:39.120 already got this. I've already got it. Make this the benefit that people get for doing annual 329 00:25:39.120 --> 00:25:42.880 subscription. So when you sign up for the annual, the first thing we're going to do is run 330 00:25:42.880 --> 00:25:46.560 you through a 30 day self challenge. And this is an entirely custom program. Let me show you the 331 00:25:46.560 --> 00:25:50.480 proof. People bought this for 300 dollars. They bought it. It's done. Look at all this proof. 332 00:25:50.480 --> 00:25:53.840 I'm going to give it to you for free. Just want to become a member because I want you to succeed 333 00:25:53.840 --> 00:26:00.000 long term. Savage, right? Cool. Yeah, that's super. So that's a cool bonus. But what I'm thinking is 334 00:26:00.000 --> 00:26:05.360 for just essentially in general, because like we have like 1.1 closer, 1.2k members. And like, 335 00:26:06.000 --> 00:26:09.760 I feel like there's more LTV we could get out of these people. I don't really know what that 336 00:26:09.760 --> 00:26:13.920 looks like. Like we've tried one to one. But that's too much like time versus money for him. And 337 00:26:13.920 --> 00:26:19.440 he can't like charge enough to make it worth his his actual hourly rate. We kind of want to find 338 00:26:19.440 --> 00:26:23.040 the most efficient way of doing this because doing these launches every couple of months for a new 30 339 00:26:23.040 --> 00:26:28.000 days, other it is cool. But it's just a lot of dude. You want to have the you want to have that 340 00:26:28.000 --> 00:26:32.400 rotating promotional thing, the new 30 day accelerator. That's the new wrapper you put for every annual 341 00:26:32.400 --> 00:26:38.640 promotion and just go. You get that for free. Yeah. So listen guys, you got two options. You can 342 00:26:38.640 --> 00:26:43.200 just pay for the 30 days for 300 dollars or you can pay 300 dollars for the year and get it for free 343 00:26:43.200 --> 00:26:47.920 and get everything else. It's up to you. Yeah. Of course, everyone's going to take the annual. 344 00:26:48.480 --> 00:26:53.760 Yeah. So they get a free invite basically to this community. Yeah. And then in terms of 345 00:26:53.760 --> 00:26:57.840 converting more monthly, we should just try to up them to annual then. Yeah. I mean, you should 346 00:26:57.840 --> 00:27:01.440 try to up everybody to annual. I mean, annual has lower term period. You'll get more committed 347 00:27:01.440 --> 00:27:06.960 people, etc, etc. You'll get cash flow in advance, which is helpful. But beyond that, the 348 00:27:07.920 --> 00:27:12.160 so there's there's okay. I want to make sure that I'm I'm I'm I'm I'm tracking. So the 349 00:27:12.160 --> 00:27:16.560 ascension you're talking about is just from these 30 day things that are one time into the membership, 350 00:27:16.560 --> 00:27:22.720 correct? No, other way. So the we have people in the membership and then we launched this 30 day 351 00:27:23.360 --> 00:27:29.760 challenge, essentially. And we basically promoted it to the current customers paying monthly, 352 00:27:29.760 --> 00:27:34.960 this new thing, and then 80 of them bought. Yeah. I think the play that I just outlined is the one 353 00:27:34.960 --> 00:27:38.880 that I'll convert on a regular basis. And then all you have to do now, this is the point that I 354 00:27:38.880 --> 00:27:44.480 was talking about with the the naming thing, right? Is that just wrap wrap it into a season. 355 00:27:44.480 --> 00:27:48.160 The structure of the challenge is going to be the same. Just wrap it into a different season. And 356 00:27:48.160 --> 00:27:52.160 I'll you seem skeptical. So I'm going to break the belief for everybody else who's on here. So 357 00:27:52.960 --> 00:27:58.080 in a gym, I marketed the same fish. I've same pond. Very tiny pond. What is my actual 358 00:27:58.080 --> 00:28:01.360 delivery going to be? You're going to stop eating shit and you're going to move. This is like this 359 00:28:01.360 --> 00:28:07.520 will not change. I have classes and I have meal plans. That's what I have. And so how do I make 360 00:28:07.520 --> 00:28:12.880 this sound new and interesting? And so for 30 days, basically, what we're going to talk about for the 361 00:28:12.880 --> 00:28:16.880 challenge or for the 28 day transformation, it's the same thing for weight loss, the same exception. 362 00:28:16.880 --> 00:28:21.120 All right. What we're doing is we're just putting a word in front of it. So it could be fall, 363 00:28:21.120 --> 00:28:24.720 it could be spring, it could be season, it could be the reason why, whatever it is. 364 00:28:25.600 --> 00:28:28.560 You know, if you know, if COVID had been going on to be like get out of that, you know, 365 00:28:28.560 --> 00:28:32.080 get out of the house, get into your head or whatever, like you just you just put a little 366 00:28:32.080 --> 00:28:37.440 ism in front of it. And then all you have to do is basically swap the first video or first 367 00:28:37.440 --> 00:28:41.360 onboarding thing. That makes it contextual to whatever the, you know, the promo was. And then 368 00:28:41.360 --> 00:28:44.080 everything else after that's still going to be like, you're going to have a meal plan and you're 369 00:28:44.080 --> 00:28:48.160 going to work out. Yeah, I guess I'm not skeptical. I guess I'm trying to track. I do that for 370 00:28:48.160 --> 00:28:52.080 everybody else to just you know, I was just doing it for everybody else too. I got you. I'm just 371 00:28:52.080 --> 00:28:56.560 trying to track the direct like because obviously we got people coming. I'm just trying to think 372 00:28:56.560 --> 00:29:01.440 about it logistically. How are we going to make this work? So people watch YouTube. They do the 373 00:29:01.440 --> 00:29:06.000 lead magnet or they go strictly about they buy them monthly or they buy the annual and get this 374 00:29:06.000 --> 00:29:10.240 as a bonus. The thing I'm trying to think of is, okay, let's say we have the monthly members 375 00:29:10.880 --> 00:29:15.440 and we tell them, look, we're launching this accelerator for the month of May. You can either pay 376 00:29:15.440 --> 00:29:20.160 300 bucks to get in or you can upgrade to annual. So I'm tracking with that. I guess where I'm, 377 00:29:20.160 --> 00:29:25.040 I'm not tracking is let's say you had a member who let's say bought the accelerator in February, 378 00:29:25.040 --> 00:29:29.280 but also wants to do it in May. Are you not going to lose out on the revenue for the people who 379 00:29:29.280 --> 00:29:33.600 wanted to do both? They want to do it in May. They want to the benefits is if I run a future 380 00:29:33.600 --> 00:29:37.280 challenge, you also get to participate in that for free. And so we could just try to use the 381 00:29:37.280 --> 00:29:41.840 challenges as as perpetual conversion, but you're like, how do I ascend? This is your conversion 382 00:29:41.840 --> 00:29:46.880 mechanism and you run an A B offer, 300 one time, 300 annual and you get everything else unlimited. 383 00:29:46.880 --> 00:29:50.720 It's a it's a decoy offer. So the ascension is annual annual basically just trying to send 384 00:29:51.280 --> 00:29:55.440 everything. Okay. I'm with you. All right. Sweet. Okay. So that's the ascension piece. You feel 385 00:29:55.440 --> 00:30:00.480 okay there? Okay. So that ascension thing also tackles churn to a large degree because if you 386 00:30:00.480 --> 00:30:05.360 got half of your group to, you know, to ascend, then your journal cut in here virtually. I think 387 00:30:05.360 --> 00:30:10.560 are you guys doing onboarding of any kind right now? Yes. So actually the biggest mover to our churn 388 00:30:10.560 --> 00:30:16.480 was doing one to one onboarding course. Okay. So we've hired someone to do 15 minutes on one to 389 00:30:16.480 --> 00:30:22.880 one onboarding. Great. Well, I think what would make sense there too is like with the with the 15 390 00:30:22.880 --> 00:30:28.000 minute onboarding, you can give them a script to sell the three or four hundred dollar annual, 391 00:30:28.000 --> 00:30:30.880 then they'll have a reason to do it and we'll get a commission. So that way you have multiple 392 00:30:30.880 --> 00:30:34.720 conversion mechanism. So you have one on the onboarding call, you also have that, you know, one that 393 00:30:34.720 --> 00:30:38.560 you're sporadically doing to the whole community. And you can say if you buy right now, you can get 394 00:30:38.560 --> 00:30:43.200 it for 300 if you buy it any other time it's 400. So that's our little incentive to get you go. 395 00:30:43.200 --> 00:30:48.000 I actually got the idea to do the one to one onboarding piece from you. It was probably one of these 396 00:30:48.000 --> 00:30:53.120 calls that I heard you talk about. It works. I'm just trying to think. So because basically our churn 397 00:30:53.120 --> 00:30:57.200 used to be like when we first came in and then took over the community, we didn't launch it, 398 00:30:57.200 --> 00:31:03.200 but we kind of took it over and churn was at like near 30%. We did a few things, like we pulled 399 00:31:03.200 --> 00:31:07.760 a few levers to get it down. We started actually moderating the community a lot more so it's much more 400 00:31:07.760 --> 00:31:13.120 high quality, much more like, you know, super good stuff in the actual community itself. We kind 401 00:31:13.120 --> 00:31:18.160 of frame the marketing a bit differently to bring in better quality people. So a little bit less 402 00:31:18.160 --> 00:31:22.800 woo in your words and a bit more pragmatic. So a bit more sort of action taking. That's obviously 403 00:31:22.800 --> 00:31:26.560 help. And then the one to one onboarding calls. Those have been the biggest levers. I'm just trying 404 00:31:26.560 --> 00:31:30.800 to think of anything else other than annual because obviously we will do that. Any other levers that 405 00:31:30.800 --> 00:31:37.040 we can pull within the business to help the challenge. I would try to get very clear on the problem 406 00:31:37.040 --> 00:31:41.280 that people are trying to solve. So one of the things, like the reason that I had like, it said 407 00:31:41.280 --> 00:31:47.520 success rate 93%. To me, I'm like, I don't know what that means. Like success or what? And so I think 408 00:31:47.520 --> 00:31:53.360 one of the one of the really nice things that I that I like that Jack does. I don't know if you guys 409 00:31:53.360 --> 00:31:57.040 watch that, but like he had people say like, what's the one automation you want to help with? 410 00:31:57.600 --> 00:32:01.600 Right. And I think asking people like, what's the one obstacle that you're dealing with? What's the 411 00:32:01.600 --> 00:32:05.680 belief that you want to have broken? Right. And I think that if you could use that, 412 00:32:06.320 --> 00:32:13.280 then we can take this very amorphous deliverable and make it more tangible. And if you want to get, 413 00:32:13.280 --> 00:32:18.880 if you want to cross over to the side of Hermosi in the world of pragmatism, you could even say, 414 00:32:19.440 --> 00:32:24.320 what are you doing that you want to stop doing? Or what do you want to start doing that you're not 415 00:32:24.320 --> 00:32:28.880 doing? That's it. Just very simple. What behavior do you want to change? It's either going to stop 416 00:32:28.880 --> 00:32:32.560 or it's going to start. You stop a bad thing. You start a good thing. And I think people got 417 00:32:32.560 --> 00:32:37.920 really concrete than what what happened is that you would frame the value of the community based on 418 00:32:37.920 --> 00:32:43.360 the value of changing that behavior permanently. That is a significantly more valuable thing than 419 00:32:43.360 --> 00:32:48.320 like the secrets of the past. Like if you tell someone I can help you quit smoking, the 420 00:32:48.800 --> 00:32:52.560 value of the community is relative to putting smoking to that person, which might be significantly 421 00:32:52.560 --> 00:32:56.400 more valuable. The more levels of translation someone has to do between the messaging and their 422 00:32:56.400 --> 00:33:00.160 problem, the lower your conversion is going to be because you're basically asking them to chew the 423 00:33:00.160 --> 00:33:04.400 food and digest it for them. When really you need to chew it, they're little baby birds and you've 424 00:33:04.400 --> 00:33:08.320 got to feed it right into their mouth, pre-tute. You need to do the thinking for them. So I think it's 425 00:33:08.320 --> 00:33:14.880 actually like you will be able to probably change less about your actual deliverable and change 426 00:33:14.880 --> 00:33:18.480 two core things. One is that you're very clear about the problem that they're trying to solve. And 427 00:33:18.480 --> 00:33:22.960 number two, the path that they need to follow to solve it. So on that onboarding call, I would say 428 00:33:23.040 --> 00:33:26.880 you're trying to quit smoking. That's amazing. So obviously we can't promise anything because we 429 00:33:26.880 --> 00:33:31.520 can't do it. You can. But what I can do is I can walk you through a path that'll help you kind of 430 00:33:31.520 --> 00:33:34.560 like, look, there's a ton of stuff in here and I don't want you to feel overwhelmed. I'm 431 00:33:34.560 --> 00:33:39.520 one reason people cancel. It's just do this. Just do this and then post when you're done. 432 00:33:39.520 --> 00:33:45.760 So I would have mentioned something about this. So the problem with our offer is that it's very 433 00:33:45.760 --> 00:33:52.160 general. And we've struggled to find that one thing because everyone's one thing is so super 434 00:33:52.160 --> 00:33:57.600 different to them. Some people use the teachings that we teach for cars, so they've used it for 435 00:33:57.600 --> 00:34:03.440 health, some of them for relationships. And we haven't been able to make a concrete offer based 436 00:34:03.440 --> 00:34:08.560 on one thing. And that's what we're really struggling with. Yeah, you need a metaphor. That's 437 00:34:08.560 --> 00:34:13.600 what I'm saying. There's no meat. Like it's it's a lot of ancient secrets, but like there's no 438 00:34:13.680 --> 00:34:19.280 there's no meat. There's no framework that this is based on. And so the way that I would think 439 00:34:19.280 --> 00:34:23.600 through this, this is why I'm a big behavior change guy, right? Which is that fundamentally there 440 00:34:23.600 --> 00:34:27.680 are things that you were doing that you don't like that you do. There are things that you want to 441 00:34:27.680 --> 00:34:30.960 start doing that you're not doing. And whether your goal is that you're trying to lose weight, 442 00:34:30.960 --> 00:34:33.120 whether you're trying to get the girl, whether you're trying to start a business, 443 00:34:33.840 --> 00:34:37.440 fundamentally, it's always going to blow down to what you're doing, right? Now if I wanted to go 444 00:34:37.440 --> 00:34:41.760 woo, woo, which I wouldn't, but if I did, then I would be like, all that starts between years. 445 00:34:41.760 --> 00:34:45.040 Like you literally cannot move your body without it starting in your brain. And so that's what we 446 00:34:45.040 --> 00:34:49.200 start. All right. Now that being said, this can be really amorphous. And so I want to make this 447 00:34:49.200 --> 00:34:53.840 very concrete when you when you when you apply or when you submit your your information, I want you 448 00:34:53.840 --> 00:34:58.160 to put down the thing that you want to start or stop. There's going to be two sides. And I'd like 449 00:34:58.160 --> 00:35:02.240 you to do both. And the reason for that is that you cannot start doing something without making 450 00:35:02.240 --> 00:35:06.320 room for it. And that's one of the number one reasons that people fail is that they try to add 451 00:35:06.320 --> 00:35:10.400 something to an article plate. It doesn't work. So we have to take something out in order to put 452 00:35:10.400 --> 00:35:14.480 in the types of behaviors that you want. And so we have to have both. It's almost like this is 453 00:35:14.480 --> 00:35:20.960 compelling. That's because I don't do manifestation. I'm saying this with love. All right. 454 00:35:20.960 --> 00:35:28.720 I don't worry. We know. But that's actually that's actually the piece. That's actually the piece. 455 00:35:29.600 --> 00:35:35.440 Jacob, that's like, that's actually it. Like the be accelerated. We're doing it around sort of 456 00:35:35.440 --> 00:35:39.440 self concept, like behaviors that they don't want to do. What they do want to do. Shifting the 457 00:35:39.440 --> 00:35:44.000 identity. Like that's actually it. And we can just apply it. Like that can be the focus. That 458 00:35:44.000 --> 00:35:47.680 can be the meat. And then it can apply to whatever it is. Give you the meat of how to do personal 459 00:35:47.680 --> 00:35:53.440 development. Now we'll give you some secrets of our mercy. We've all people. I hope people 460 00:35:53.440 --> 00:35:57.440 like to get the ULs. But fundamentally, we want to we want to hit on that as the core thing. 461 00:35:57.440 --> 00:36:00.800 And then what you want to do is explain how it applies to different scenarios. And then 462 00:36:00.800 --> 00:36:05.600 and then again, we chunk up to once and the reason this is so so valuable is that once you know 463 00:36:05.600 --> 00:36:09.520 how to change your behavior, what are you going to like this is why like future pacing a little bit. 464 00:36:09.520 --> 00:36:12.320 So be like, what do you want to once you once you lose the weight? What are you going to do? 465 00:36:12.320 --> 00:36:15.440 You're going to want to get the job right? Once you get the job, you lose the weight. What do you 466 00:36:15.440 --> 00:36:19.600 want to do? You want to get the girl right? Like there's always going to be other behaviors. There 467 00:36:19.600 --> 00:36:23.120 are always going to be new mountains. You have to climb. But you have to learn how to climb to begin 468 00:36:23.120 --> 00:36:27.120 with first. And so there's a there's a Haitian proverb. This is before they were eating cats and 469 00:36:27.120 --> 00:36:33.360 dogs that behind mountains are more mountains. And so it's just a great it's just a great visual 470 00:36:33.360 --> 00:36:36.480 for the idea of like you had you can only see the mountain in front of you. But once you get to 471 00:36:36.480 --> 00:36:39.040 the top of that mountain, you will be able to see more mountains because you have the perspective 472 00:36:39.040 --> 00:36:44.160 to see them. Right. And so we have to master climbing. And so I would probably if I was making this 473 00:36:44.160 --> 00:36:49.040 VSL, I would probably do it as some sort of analogy like climbing amount like something that that could 474 00:36:49.040 --> 00:36:53.760 translate that's much more tangible that people can kind of hold on to. And so the idea is once I 475 00:36:53.760 --> 00:36:56.480 teach you how to climb, then you can climb whatever mountains you want. But we'll start with the 476 00:36:56.480 --> 00:36:59.600 mountain that you need to start climbing first because we got to solve that. So let's solve that. 477 00:36:59.600 --> 00:37:03.040 Let's get you out of pain. Let's get you, you know, stop being confused, stop being overwhelmed 478 00:37:03.040 --> 00:37:05.600 and just boil this down to the things that you need to change in your life. The things you got to 479 00:37:05.600 --> 00:37:10.400 start is things have to stop. Period. And that's where we're going to focus on. And when you start, 480 00:37:10.400 --> 00:37:14.560 if you join annual, the first 30 days that we're going to do is just when you kick this one thing, 481 00:37:14.560 --> 00:37:18.000 obviously you can do it on your own. And I'll make a whole plan for you or my recommendation, 482 00:37:18.000 --> 00:37:21.200 this is where the people who have the most success do is just start with the kick starter. 483 00:37:21.200 --> 00:37:24.800 You've struggled to commit in the past. Make this be the you draw on the line in the sand. I think 484 00:37:24.800 --> 00:37:28.400 today's the day I'm going to change. You've had many opportunities in the past. You haven't done it. 485 00:37:28.400 --> 00:37:33.360 Yeah, I honestly, I think that's it. Like I think that's the that's the piece. It's too big. 486 00:37:33.360 --> 00:37:37.920 I'll be real with you. I don't know how about how the, you know, Mr. Elmer, I don't I don't mean 487 00:37:37.920 --> 00:37:42.880 this as an insult. Like the reason the reason I don't like the woo-woo world is because it's so 488 00:37:44.080 --> 00:37:51.680 fluffy. And I just want reality. And so I think that if he focuses on clarifying his language so that 489 00:37:51.680 --> 00:37:55.200 people can understand it because I think there's a little bit of mysticism that not a little bit. 490 00:37:55.200 --> 00:37:59.680 A lot of mysticism that gets appealed to and mysticism is misunderstood. People don't get it. 491 00:37:59.680 --> 00:38:02.960 And so I think that actually you'll lose conversion because people don't know what we're talking about. 492 00:38:03.760 --> 00:38:09.200 Now, I'll bet you if he has the following that he does, he does have elements in there that people 493 00:38:09.200 --> 00:38:13.360 are able to hold on to. It's just not being translated in the market material that I saw. 494 00:38:13.360 --> 00:38:18.480 Does that make sense? So this isn't me dissing him. I'm just saying like it's me watching that. It 495 00:38:18.480 --> 00:38:23.600 had the structure of a VSL. It just didn't have the meat because all that I heard was basically like 496 00:38:23.600 --> 00:38:26.880 the fundamental argument like we boil everything down. And guys, I'd recommend you doing this 497 00:38:26.880 --> 00:38:31.920 everybody's listening. You have to boil down the core argument. Like what is the argument that I'm 498 00:38:31.920 --> 00:38:38.080 making? The core argument that I heard is my grandfather knew some secrets. He passed those secrets 499 00:38:38.080 --> 00:38:44.560 onto me. I have two expensive cars. And therefore I know these secrets. I also went to prison and 500 00:38:44.560 --> 00:38:49.120 I'm no longer in prison. That to me and the only reason because of that is these secrets. 501 00:38:49.680 --> 00:38:55.680 That's that was the argument to me. Okay. It's just like I would want more to the argument. 502 00:38:56.080 --> 00:39:02.320 I think I think we go we need. Okay. Now I'll do I'll do a little recap because I think other people 503 00:39:02.320 --> 00:39:08.080 will probably take a note. So I'll I'll recap my my stuff. So on YouTube, first comment slash 504 00:39:08.080 --> 00:39:13.280 pinned, make sure that the CTA is integrated first third. Do that via demonstration. I would do 505 00:39:13.280 --> 00:39:16.960 that with share screens when you're pulling up the specific stories. Talk about the tactics this 506 00:39:16.960 --> 00:39:22.080 person employed and the support they were able to get. Success rate in the VSL needs to be 507 00:39:22.080 --> 00:39:26.640 defined. What is success actually means so that someone actually can internalize it translate all 508 00:39:26.640 --> 00:39:31.200 the features into benefits of what that actually means. Add the meat of some sort of framework that 509 00:39:31.200 --> 00:39:35.840 is getting applied rather than just generic secrets. The trot the guarantee should be positioned 510 00:39:35.840 --> 00:39:41.680 as a trial. And I think you'd convert a lot better. The copy on the about page should be convert 511 00:39:41.760 --> 00:39:46.320 basically translated into something that works for cold because it works for cold to work for warm. 512 00:39:46.320 --> 00:39:51.200 The webinar cadence, I think implementing that. So you do one live webinar only for new people every 513 00:39:51.200 --> 00:39:57.040 week. That'll maximize conversion. The primary offer being annual and the benefit the bonus of being 514 00:39:57.040 --> 00:40:01.280 annual is the 30 day kickstart that you guys run at the beginning, which you have proof that you 515 00:40:01.280 --> 00:40:05.920 have charged $300. And from a rotational perspective of doing the other two times a month where you 516 00:40:05.920 --> 00:40:10.640 hit the whole list up. On those ones, you just basically hit on the season of basically whatever 517 00:40:10.640 --> 00:40:15.520 the seasonal flavor is. And that'll keep it relatively fresh, but you're still 80, 20, 80 percent value, 518 00:40:15.520 --> 00:40:20.560 20 percent ask on the internal, internal launches. The external ones you can do kind of a more 519 00:40:20.560 --> 00:40:25.760 structured pitch for the onboarding calls that you guys are doing. I would give a little commission 520 00:40:25.760 --> 00:40:30.400 and I would make that 300 and I make annual 400. So any other time besides today you said you 521 00:40:30.400 --> 00:40:34.160 wanted urgency on the onboarding call. I'll give you 50 bucks off or I'll give you $100 off 522 00:40:34.160 --> 00:40:37.280 if you choose to do it now. And with that, I'll be able to toss you in. You know at the next 523 00:40:37.280 --> 00:40:42.800 cohort start in seven days, let's get you going. Just to clarify, you said on the onboarding, 524 00:40:42.800 --> 00:40:48.240 you said make it 400, make it 400, but then drop it under 300. You mean like make the typical annual 525 00:40:48.240 --> 00:40:54.400 price 400. And then if they join the onboarding, do it. Well right now your turn, your LTV right now 526 00:40:54.400 --> 00:40:59.360 is a little above 300. So we don't want to trade, we don't want to trade, we don't want to lose money 527 00:40:59.360 --> 00:41:03.440 on the annual. So the right price should be probably, I can do the math, whatever, what is it? 528 00:41:04.240 --> 00:41:16.400 It's like 400 would need to be above, yeah. So 59 divided by 0.18. So 333 is your actual LTV. So 529 00:41:16.400 --> 00:41:22.400 anything below that you lose money. So I would say let's go 399 as the offer. And then when they're on 530 00:41:22.400 --> 00:41:29.280 the call, you can ascend people at 350 for 349 something like that. All right Alex, thank you so much 531 00:41:29.280 --> 00:41:33.760 for having us on, man. That was super, super helpful. You bet. Happy to help. And hopefully if 532 00:41:33.760 --> 00:41:40.800 you were in the chat, if that was helpful for y'all for some fire emojis so that I can feed the, 533 00:41:40.800 --> 00:41:46.080 the whole that is my soul that that seeks outside approval so that I can feel better about myself. 534 00:41:46.080 --> 00:41:51.120 Dude, I manifested these fire chats. You did. Gabby, thank you so much, man. 535 00:41:51.120 --> 00:41:55.520 How you bet? I'm so, I'm just, everybody used in the woo world. I, um, 536 00:41:56.480 --> 00:42:00.560 I met, I met with a founder this weekend who wanted to do us to invest in the business. 537 00:42:01.040 --> 00:42:05.120 And I spent three hours with them. And he started the conversation by seeing like it's really all 538 00:42:05.120 --> 00:42:09.520 about mindset. And he just, he didn't know what he was getting into. And three hours later, 539 00:42:09.520 --> 00:42:12.720 he walked out like he was drunk. He was like, I don't know what just happened. He's like, I think 540 00:42:12.720 --> 00:42:16.960 I just worried everything beautiful in the world. And I was like, or you're just incredibly free now. 541 00:42:19.200 --> 00:42:25.200 If anyone can define mindset, I'm thrilled to hear what you think it is because people use the 542 00:42:25.200 --> 00:42:30.720 word left and right. And no one knows what it means. I'm curious, Alex, just one quick question. 543 00:42:30.720 --> 00:42:36.960 Do you, do you feel like there's no like cycle, like benefits to psychological sort of mindset, 544 00:42:36.960 --> 00:42:42.880 meditation, mindset is as in like shifting limiting beliefs. You don't think there's anything 545 00:42:42.880 --> 00:42:47.600 practical to people can use who aren't as pragmatic as maybe some other people in terms of like 546 00:42:47.600 --> 00:42:52.400 just forcing action. I'll walk you through the logical proof that I walk this founder through. 547 00:42:52.400 --> 00:43:00.160 Change in mindset, no change in behavior equals nothing, right? Change in mindset, change in behavior 548 00:43:00.160 --> 00:43:06.800 equals something. No change in mindset, change in behavior equals something, which variable 549 00:43:06.800 --> 00:43:13.200 doesn't matter. The mindset, the can I offer an objection? Sure. Just one objection. Do you 550 00:43:13.200 --> 00:43:19.200 do think though that obviously the change in behavior is the pillar, but some people struggle to 551 00:43:19.200 --> 00:43:24.080 make the change in behavior without the change in mindset. If you can define change in mindset, 552 00:43:24.640 --> 00:43:27.920 I'm all ears. But as soon as you try to define it, what you're going to do is you're going to 553 00:43:27.920 --> 00:43:33.040 describe a behavior in which case change in behavior. Because some behavior is a mental, I guess you 554 00:43:33.040 --> 00:43:38.400 could say that. No, not even. No, not even. Let me say differently. How would I know what change in 555 00:43:38.400 --> 00:43:42.240 mindset had occurred? Well, I guess you don't because it's not tangible, which is why I don't appeal 556 00:43:42.240 --> 00:43:47.520 to mysticism or magic. Yeah, that's fair enough. In the observable universe, what will I change? 557 00:43:47.520 --> 00:43:51.920 Now, if you're like, I believe in psychic powers and that's amazing and I wish you the best. 558 00:43:52.480 --> 00:43:57.520 But when people are like, I manifested my husband, you might have decided that you wanted to 559 00:43:57.520 --> 00:44:02.160 have a spouse. And then as a result of that, you then started working out and you started 560 00:44:02.160 --> 00:44:06.960 going out more. And I would argue that you working out and going out more is we got the husband, 561 00:44:06.960 --> 00:44:12.320 not you standing in your shower doing this. Because if we take the equal opposite, just do the 562 00:44:12.320 --> 00:44:17.200 thinking, don't do the doing and see what happens. You guys, I know, I know, I know everybody who's 563 00:44:17.200 --> 00:44:23.280 in here was not was, you know, they didn't come for a for a for a hermose personal velvety. But 564 00:44:23.840 --> 00:44:29.200 I say this as somebody who like this is like, I want to put this in context. When I was younger, 565 00:44:29.200 --> 00:44:34.640 I believe so heavily in this stuff that I believed I could move things with my mind. If I just 566 00:44:34.640 --> 00:44:40.480 if I just ascended to a high enough fucking frequency, I thought I could do it. And so it's not that 567 00:44:40.480 --> 00:44:47.200 it's not that I like have always cast the side. It was that when I saw that nothing in my life 568 00:44:47.200 --> 00:44:52.400 changed, despite me thinking really fucking hard about stuff that I was like, I must be missing 569 00:44:52.400 --> 00:44:57.760 something here. And so I read self help after self help after self health book. And then this is 570 00:44:57.760 --> 00:45:02.160 when I had my job before I quit. And I was like, my life, I remember there's the tenth book that I 571 00:45:02.160 --> 00:45:07.120 read. I was like, my life is the same. And so then I changed my perspective. Now you might say, 572 00:45:07.200 --> 00:45:11.520 that's what happened. It was the change in perspective. Well, I had already changed my perspective 573 00:45:11.520 --> 00:45:15.920 a bunch and nothing fucking happened before that. What really happened was I said, okay, 574 00:45:15.920 --> 00:45:20.080 from here on out, I will not read another book until I do the things that are in the book 575 00:45:20.080 --> 00:45:24.880 from an action perspective. And then when I started doing the things and not reading new books, 576 00:45:24.880 --> 00:45:30.880 is when my life changed, which is when I became an absolute advocate for doing shit rather than 577 00:45:30.960 --> 00:45:37.840 thinking about doing shit. And I see Jamie in there like, what's really tough about this, 578 00:45:37.840 --> 00:45:43.120 where you see things like law of attraction, is that unfortunately, many people who are in 579 00:45:43.120 --> 00:45:51.120 positions of power say words that other people nod their heads to and sound good, but mean nothing. 580 00:45:51.760 --> 00:45:58.160 So like law of attraction has been repeated so many times that people think it's a law. It's a movie 581 00:45:58.160 --> 00:46:04.320 made by direct response marketers. And obviously a really good one from a compelling and persuasion 582 00:46:04.320 --> 00:46:10.320 perspective, because the meat in that story is this law. And boy does it sound better to just 583 00:46:10.320 --> 00:46:15.520 attract stuff than go out and get it. So it's in my opinion, it's selling a victim frame. 584 00:46:15.520 --> 00:46:21.040 It's selling that things happen to you rather than you happening to them. And I would prefer to live 585 00:46:21.040 --> 00:46:28.080 my life as source. Like I am the world's consequence, not the other way around. There's a great little 586 00:46:28.080 --> 00:46:31.760 analogy that I heard a rabbi say recently. He said there are people who are thermometers and 587 00:46:31.760 --> 00:46:36.000 there are people who are thermostats. Some people just have the temperature, they react to the 588 00:46:36.000 --> 00:46:40.880 temperature. Other people change the temperature of the room. I would prefer it to be cause. And for 589 00:46:40.880 --> 00:46:45.680 me, at least it has served me well, which is why I'm an advocate for it. Now if you like the 590 00:46:45.680 --> 00:46:50.480 manifestation stuff, by all means, if you listen to this, then do it. Like see, like I promise you 591 00:46:50.480 --> 00:46:54.240 it makes no difference in my life. I wish you the best. I want you to win. I really, I really 592 00:46:54.240 --> 00:46:57.840 genuinely mean that. I want you to win. And if that's what makes you feel good, then do it. 593 00:46:57.840 --> 00:47:02.400 But if you have tried that stuff and it hasn't worked for you, then consider just changing your 594 00:47:02.400 --> 00:47:07.040 behavior anyways. And there was a very long period of my life where I didn't feel like I deserve 595 00:47:07.040 --> 00:47:12.000 success. Now a lot of people would say you have to change your mindset about that. But what actually 596 00:47:12.000 --> 00:47:17.200 changed my mind was realizing that I could do stuff that successful people did not deserve it and 597 00:47:17.280 --> 00:47:23.200 get it anyways. And so I always identified, oh, like just real, I identified as the villain, 598 00:47:24.000 --> 00:47:28.480 I identified as the oppressor when I was it when I watched stories, when I watched movies, 599 00:47:28.480 --> 00:47:32.560 I did like when when something bad happens, I'm like, well, what did they do? You know, 600 00:47:33.600 --> 00:47:38.240 I'm like, they did something to deserve this shit, right? I always thought that because of that, 601 00:47:38.240 --> 00:47:42.320 it actually was something that I was like, man, I don't know if I'm a good person. I don't know. 602 00:47:42.880 --> 00:47:47.440 I don't know if I deserve success. I these guilt, these shames, things that I would carry with me. 603 00:47:48.080 --> 00:47:52.160 But the thing is, is that all that stuff kept me very handicapped. And so when I realized that I could 604 00:47:52.160 --> 00:47:56.320 just do this stuff and not deserve success and get it anyways, all of a sudden I just started doing 605 00:47:56.320 --> 00:48:00.240 things and then things started happening. And so the whole deservingness got thrown out the window 606 00:48:00.240 --> 00:48:04.560 because I was like, who gives this shit? I don't have to deserve it. I don't have to vibrate 607 00:48:04.560 --> 00:48:08.800 at a certain frequency. And I'll prove it. I can vibrate at a similar frequency. And if I make 608 00:48:08.800 --> 00:48:14.400 100 calls and you don't, I'll fucking sound more shit than you. All right. And with that, go 609 00:48:14.400 --> 00:48:21.200 manifest your destinies. I'll see you later. Bye. Thank you guys.