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Hey guys, I wanted to talk to you about the five core functions of business and this was something that I'd like

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I inherently thought like this is the process that I think about business with but

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When outstructuring kind of put it on a chart. I was like oh wait great

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It's just it just put a better name to it. We hit all of these pieces

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But I didn't delineate it the way he didn't I thought it was really really awesome

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So I want to share with you and if you can think about your business in these five terms

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Then it'll make it abundantly clear to you where you are missing the boat and where there's a lot of revenue left on the table

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Now first place is Legion. Okay, that's where this whole this whole game starts

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Okay, how do we get people into our pipeline?

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How do we get people into our world? Okay, and a business works like a pipeline anyone tells you otherwise just

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Whatever, I don't know. I don't know what they're telling you but it's a pipeline

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Okay, people are gonna go from A to Z and they're gonna follow these steps in sequence

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Okay, so first you have to generate leads which is where you're gonna get traffic. What are your offers gonna be?

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blah blah blah. That's all Legion

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Once you have an inquiry that's name phone number email or an application whatever you know depends on the promotion

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Which one you use?

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Then what's the process that you take from a lead to get them

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In the door which is part two

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The third which you could call lead nurture whatever you want to call that

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I don't like nurture because that seems like very back into me. I like like how do you work the lead as phase two

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Three is what is the actual conversation look like when you're getting once you've made contact with this person

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What is the actual sale look like? What's the script what are maybe series of scripts?

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You take them through depending on the price point of the item and then what choreographed experience

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We want them to have in order to get them to say yes, okay, that's the third piece

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The fourth piece is everyone's least favorite fulfillment. I'm just kidding

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Is fulfillment so how are we to give them an amazing experience that's consistent and that over delivers above and beyond

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Would they believe the value that they pay for right and just totally blows them out of the water

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How do we do the fulfillment piece that's amazing okay? That's four and then five which a lot of people totally missed out on

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Which is ascension and resell

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Which I would also put a third silo in there, which is how do we get referrals which kind of loops back to the beginning

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Which is lead jump

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The second piece is how do we get these people to buy more expensive stuff from us and then the third is how do we get them to buy again?

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Right so within the context of a gym business. This would be upselling personal training

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This would be getting them to sign longer memberships

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Or just retention in general is getting them to buy more times if you think about there's buying another month buying another month buying another month

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So it's frequency of transactions right so buying lots of things all right another piece would be

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Having them upgrade into specific programs that have a you know a clear duration

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So let's say that they're normal bootcamp members and they upgrade to a special you know abs and guns 12-week challenge for another

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You know $800 on top of their 150 $200 a month membership, right?

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So that's that's what we're talking about here

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And those those are the five core functions of the business. So if you look at your business

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Think about which ones are lacking and a lot of times everyone thinks legion

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But usually like the other ones are the cheapest like legion is like the most expensive part of the business

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proposition and the rest of them all still feed your bottom line and top line

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But most people don't think about it because they're obsessed with legion

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Which I understand um, but if you never lose customers and you continually upsell people

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It's a more born sense of services um, you can still make tons and tons of money

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But you need all five to have a thriving growing business. So um

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Hopefully I was used for you to think about and um

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I look forward to hearing any thoughts you have on um best practices for any of those things

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And um, I will delve into each one of those in a lot more detail and upcoming podcast up to soon. Bye

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You