WEBVTT 1 00:00:00.000 --> 00:00:02.560 There are a lot of things you can go wrong in launching something like this. 2 00:00:02.560 --> 00:00:04.160 You have half of a million people. 3 00:00:04.160 --> 00:00:06.960 So you can look in a skyscraper look all the way around Baltimore and be like, 4 00:00:06.960 --> 00:00:10.000 more than everyone I can see with my eyes is registered for this event. 5 00:00:16.240 --> 00:00:20.480 I've been prepping for the presentation for two weeks all day every day. 6 00:00:20.480 --> 00:00:24.800 I will not be the person who did not prepare and I will do that workout in respect for everyone else's attention. 7 00:00:24.880 --> 00:00:29.280 Offers was a meta example, meaning the book and the course and everything that was 8 00:00:29.280 --> 00:00:32.560 was purposely intended to be an offer so good, people would feel stupid saying now. 9 00:00:32.560 --> 00:00:35.600 The book itself was an example of the concept of the book. 10 00:00:35.600 --> 00:00:40.800 So 100 of our leads is different in that I want the example for the book not to be around the 11 00:00:40.800 --> 00:00:45.120 offer but around how we promote the book about how we got leads, which is why this event 12 00:00:45.120 --> 00:00:48.000 was so important to use all the different advertising methods to promote the book. 13 00:00:48.000 --> 00:00:52.480 Like I could have just made a post to my audience about the book and sold plenty of copies 14 00:00:52.480 --> 00:00:56.080 and not needed to do warm outreach or do affiliates or do paid ads. 15 00:00:56.080 --> 00:00:57.040 What's the point of this meeting? 16 00:00:57.040 --> 00:00:58.400 What problem are we solving? 17 00:00:58.400 --> 00:01:01.520 The most expensive cost in almost all companies is meetings. 18 00:01:01.520 --> 00:01:04.640 That was supposed to be an hour long meeting and we got off in 28 minutes. 19 00:01:04.640 --> 00:01:05.600 What problem are we solving? 20 00:01:05.600 --> 00:01:07.200 The second is who's required to solve it. 21 00:01:07.200 --> 00:01:10.160 If we know what the decision is, then it's like, I'm not needed to see it. 22 00:01:10.160 --> 00:01:11.120 It'll be on Shopify. 23 00:01:11.120 --> 00:01:14.800 Reason we didn't on Shopify was because there's a bunch of issues with Amazon for launching. 24 00:01:14.800 --> 00:01:18.160 But the main one was that they wouldn't accept the amount of books that we thought we would sell. 25 00:01:18.160 --> 00:01:22.160 Amazon limits any new book, usually to 5,000 or 10,000 heartbecks. 26 00:01:22.160 --> 00:01:25.680 And we had a pretty strong suspicion that we were going to sell a lot more than that. 27 00:01:25.680 --> 00:01:30.400 So for that reason, we basically fronted all the money, did all the prints because we're self-published. 28 00:01:30.400 --> 00:01:32.320 So we're housing it, we're shipping it, we're we're housing it. 29 00:01:32.320 --> 00:01:34.640 I don't like anyone owning my stuff. 30 00:01:34.640 --> 00:01:37.600 And so whenever you publish a book, you actually sell the rights to your content. 31 00:01:37.600 --> 00:01:40.240 Kind of like musicians where they sell their music to a label. 32 00:01:40.240 --> 00:01:41.120 Same concept. 33 00:01:41.120 --> 00:01:42.960 For me to like give you guys like a free chapter. 34 00:01:42.960 --> 00:01:45.360 So the fact that offers was $1.99. 35 00:01:45.360 --> 00:01:47.920 Those are all things that a normal publisher wouldn't want me to do, 36 00:01:47.920 --> 00:01:49.120 because that's where they would make their money. 37 00:01:49.120 --> 00:01:52.320 I want that every person there to watch this presentation would be like, 38 00:01:52.320 --> 00:01:53.440 I need to fucking work harder. 39 00:01:53.440 --> 00:01:55.600 Like if that's like the deepest takeaway from this whole thing, 40 00:01:55.600 --> 00:01:57.280 then like I can die pretty happy. 41 00:01:57.280 --> 00:01:59.440 I mean most people spend their entire lives not being able to like, 42 00:01:59.440 --> 00:02:00.800 influence 500,000 people. 43 00:02:00.800 --> 00:02:02.160 And so like it's not lost, doesn't it? 44 00:02:04.640 --> 00:02:06.160 Straight to the cookie now? 45 00:02:08.640 --> 00:02:09.600 My birthday, fuck it. 46 00:02:10.160 --> 00:02:11.360 Yeah, good morning. 47 00:02:11.360 --> 00:02:12.400 Thank you, appreciate it. 48 00:02:13.200 --> 00:02:15.520 Trevor is probably the closest thing to a brother to me. 49 00:02:15.520 --> 00:02:17.040 Honestly, we co-wrote the books. 50 00:02:17.040 --> 00:02:18.880 I get a disproportionate amount of credit. 51 00:02:18.880 --> 00:02:23.040 But Trevor has definitely been the one that has helped me beat up every single idea. 52 00:02:23.040 --> 00:02:25.520 He's been really involved in my life for a long time now, 53 00:02:25.520 --> 00:02:27.920 and I hope we can grow old and crotchet together. 54 00:02:27.920 --> 00:02:30.400 Welcome everyone to my book launch event. 55 00:02:30.400 --> 00:02:32.000 I'm so pumped to have you guys here. 56 00:02:32.000 --> 00:02:36.800 I promise I have spent a very long time to compress days and weeks and months. 57 00:02:36.800 --> 00:02:38.080 Kind of like a stand-up routine. 58 00:02:38.160 --> 00:02:40.320 A state of routine that's 60 minutes has taken 59 00:02:40.320 --> 00:02:43.840 nine months to perfect like each 30 seconds bit 60 00:02:43.840 --> 00:02:45.840 that's shrunk together, created an hour. 61 00:02:45.840 --> 00:02:47.520 And so it's kind of the same way with this presentation, 62 00:02:47.520 --> 00:02:51.040 is that like it's gazillions of hours compressed into that. 63 00:02:51.040 --> 00:02:52.720 And that's why hopefully the value per second 64 00:02:52.720 --> 00:02:54.480 will just be like incredibly high. 65 00:02:54.480 --> 00:02:57.280 For my first presentations, it was just like a few words 66 00:02:57.280 --> 00:02:59.680 and then I would talk at the slide over time. 67 00:02:59.680 --> 00:03:02.240 And then I started adding more like bullets and text to slide. 68 00:03:02.240 --> 00:03:04.080 And then I watched this presentation actually change my life. 69 00:03:04.080 --> 00:03:06.400 It's a 15-minute TED talk, it was called like death by PowerPoint. 70 00:03:06.480 --> 00:03:09.200 It actually like forever changed how I made presentations, 71 00:03:09.200 --> 00:03:11.280 which is like one idea per slide. 72 00:03:11.280 --> 00:03:14.160 But then I got from the marketing and sales world 73 00:03:14.160 --> 00:03:17.040 to pair the idea with a visual. 74 00:03:17.040 --> 00:03:18.320 Yeah, I just wanted to work. 75 00:03:18.320 --> 00:03:20.960 That's all I want from my birth is that all the tech works. 76 00:03:20.960 --> 00:03:21.920 That's it. 77 00:03:21.920 --> 00:03:24.480 I just want the links to work, I want the page to work, 78 00:03:24.480 --> 00:03:25.760 I want the processing to work. 79 00:03:28.960 --> 00:03:31.920 There's a huge amount of like Aussies and New Zealanders 80 00:03:31.920 --> 00:03:35.040 who are staying up as like entrepreneur parties. 81 00:03:35.120 --> 00:03:35.840 So cool. 82 00:03:35.840 --> 00:03:36.560 Yeah, I know. 83 00:03:36.560 --> 00:03:38.480 So I've got a bunch of guys who have like, you know, 84 00:03:38.480 --> 00:03:41.680 1,000, 2,000 person communities that are helping each other 85 00:03:41.680 --> 00:03:42.880 up for the event. 86 00:03:45.040 --> 00:03:46.560 Let's see what we got going on. 87 00:03:46.560 --> 00:03:47.920 Pre-set up for tomorrow. 88 00:03:49.280 --> 00:03:50.000 Check this out. 89 00:03:51.600 --> 00:03:53.520 This is the 360. 90 00:03:55.120 --> 00:03:58.720 When I drop the offer, people probably lose their minds. 91 00:03:58.720 --> 00:04:01.360 I'll have stacked it for like 17 minutes. 92 00:04:01.360 --> 00:04:02.960 I just want to show the reaction. 93 00:04:03.040 --> 00:04:05.920 So the stack is a direct sales tactic 94 00:04:05.920 --> 00:04:09.200 that has been proven so many times across so many industries 95 00:04:09.200 --> 00:04:10.160 that it is effective. 96 00:04:10.160 --> 00:04:12.960 The goal for this presentation was to be remembered. 97 00:04:12.960 --> 00:04:16.240 And so if I wanted someone to have an emotional experience 98 00:04:16.240 --> 00:04:17.360 going through this, 99 00:04:17.360 --> 00:04:20.560 then I have to subvert the audience in a way. 100 00:04:20.560 --> 00:04:23.600 I think that the stack accomplished that. 101 00:04:23.600 --> 00:04:24.560 Basically making a movie. 102 00:04:24.560 --> 00:04:25.760 Yeah, I'm basically exactly right. 103 00:04:27.440 --> 00:04:27.920 All right. 104 00:04:27.920 --> 00:04:28.720 Well, let's see. 105 00:04:28.720 --> 00:04:29.440 Walking on. 106 00:04:33.840 --> 00:04:37.520 What are the things that can go wrong right now? 107 00:04:37.520 --> 00:04:40.000 Believe me, go wrong is what we can't control. 108 00:04:40.000 --> 00:04:42.000 Okay. Yeah, just like Zoom in general. 109 00:04:42.000 --> 00:04:42.240 All right. 110 00:04:44.400 --> 00:04:46.480 Tomorrow is the big day. 111 00:04:46.480 --> 00:04:47.600 Yeah, tomorrow is the big day. 112 00:04:47.600 --> 00:04:48.560 Today is my birthday. 113 00:04:48.560 --> 00:04:50.880 Honestly, I'm just excited for you guys to tear into it. 114 00:04:50.880 --> 00:04:51.840 It's not even the event. 115 00:04:51.840 --> 00:04:53.520 I'm excited for the post that happened. 116 00:04:53.520 --> 00:04:55.760 One day, two days, three days, four days later 117 00:04:55.760 --> 00:04:57.840 after people have consumed, you know, read the book, 118 00:04:57.840 --> 00:04:59.680 cover to cover and read it a second time. 119 00:04:59.680 --> 00:05:00.800 I'm sorry, going through the course. 120 00:05:00.800 --> 00:05:01.760 Listen to the audio book. 121 00:05:01.760 --> 00:05:02.880 That's what I'm more excited about. 122 00:05:02.880 --> 00:05:04.720 But tomorrow is the first step to that. 123 00:05:04.720 --> 00:05:06.080 And I'll see you then. 124 00:05:10.640 --> 00:05:11.680 How many check in we have? 125 00:05:11.680 --> 00:05:13.280 People over 100,000 in check-in 126 00:05:13.280 --> 00:05:14.560 and currently on the feeds. 127 00:05:14.560 --> 00:05:15.760 Except for you. 128 00:05:15.760 --> 00:05:16.800 Oh, I'm ready. 129 00:05:17.680 --> 00:05:18.640 Damn right, you off. 130 00:05:18.640 --> 00:05:20.960 Two, Nigeria, Bulgaria, 131 00:05:20.960 --> 00:05:22.160 Philly, Pakistan. 132 00:05:23.120 --> 00:05:23.680 Super cool. 133 00:05:23.680 --> 00:05:24.480 They're coming in. 134 00:05:24.480 --> 00:05:25.440 International, baby. 135 00:05:26.640 --> 00:05:27.360 Round the world. 136 00:05:28.320 --> 00:05:29.680 So some of those people, by the way, 137 00:05:29.680 --> 00:05:30.720 would you ask if they know what they're saying? 138 00:05:30.720 --> 00:05:31.200 They know what they're saying. 139 00:05:31.200 --> 00:05:32.240 They know what they're saying. 140 00:05:32.240 --> 00:05:33.120 Make sure it's excellent. 141 00:05:33.120 --> 00:05:34.560 It's all going to be like right now. 142 00:05:34.560 --> 00:05:36.400 Because we're going to have like a good day. 143 00:05:36.400 --> 00:05:37.440 We want to zero, bro. 144 00:05:37.440 --> 00:05:39.520 So the no-strip said be one of zero. 145 00:05:39.520 --> 00:05:40.960 For the last however many months, 146 00:05:40.960 --> 00:05:43.600 our team has used one of one content 147 00:05:43.600 --> 00:05:45.280 as kind of our concept, which is 148 00:05:45.280 --> 00:05:46.880 you only want to say things that only you can say 149 00:05:46.880 --> 00:05:48.160 and show things only you can show. 150 00:05:48.160 --> 00:05:50.880 Then as the team started to find out all the things 151 00:05:50.880 --> 00:05:52.880 that we're going to be releasing and giving away 152 00:05:52.880 --> 00:05:54.640 and doing what no one else would do, 153 00:05:54.640 --> 00:05:56.000 the team said in a chat like, 154 00:05:56.000 --> 00:05:57.120 dude, this isn't even one of one. 155 00:05:57.120 --> 00:05:58.080 This is one of zero. 156 00:05:58.080 --> 00:05:59.520 What are you doing that no one would do? 157 00:05:59.520 --> 00:06:01.840 And I think that raises the bar a lot more. 158 00:06:01.840 --> 00:06:03.440 I'm scared by that bar, 159 00:06:03.440 --> 00:06:06.080 but I like that bar as an ideal to strive towards. 160 00:06:07.600 --> 00:06:08.640 We're at 10 minutes. 161 00:06:10.560 --> 00:06:11.360 You ready? 162 00:06:11.360 --> 00:06:12.320 You're going to be a run. 163 00:06:12.320 --> 00:06:14.400 Twist and turns on this roller coaster. 164 00:06:15.920 --> 00:06:16.720 Laila's so worried. 165 00:06:16.720 --> 00:06:18.000 She's like, wait, you changed something? 166 00:06:18.000 --> 00:06:18.720 That's like, oh yeah. 167 00:06:19.600 --> 00:06:20.960 Now I'm excited to see the reactions. 168 00:06:20.960 --> 00:06:23.600 Because there's going to be 15 minutes of suspense 169 00:06:23.680 --> 00:06:25.840 where they're like, is he going to sell something right now? 170 00:06:26.560 --> 00:06:28.880 The good news is, I have done this before. 171 00:06:28.880 --> 00:06:31.040 A lot of times, a lot of times. 172 00:06:31.040 --> 00:06:33.040 I know how much work I put into it. 173 00:06:33.040 --> 00:06:34.560 When you're in front of the crowd, 174 00:06:34.560 --> 00:06:37.360 the only person's confidence who matters is yours. 175 00:06:37.360 --> 00:06:39.440 There are men of talent and men of preparation 176 00:06:39.440 --> 00:06:40.560 for it to be the latter. 177 00:06:40.560 --> 00:06:43.200 So a little diviner that as soon as I stepped on stage, 178 00:06:43.200 --> 00:06:46.800 like three massive tech issues of break behind the scenes 179 00:06:46.800 --> 00:06:50.160 based on the sheer volume of clicks that we're going 180 00:06:50.160 --> 00:06:51.600 at the same time, the same thing. 181 00:06:52.560 --> 00:06:53.440 Let's get some leads. 182 00:06:55.120 --> 00:06:56.320 Is everything running smooth? 183 00:07:01.920 --> 00:07:03.360 I think a lot of you have any issues. 184 00:07:03.360 --> 00:07:05.120 With a low-pride rate, it's kind of the end. 185 00:07:05.120 --> 00:07:06.880 It's a link somewhere. 186 00:07:06.880 --> 00:07:10.160 We had 562,000 link clicks 187 00:07:10.160 --> 00:07:11.840 in a matter of like 60 seconds. 188 00:07:11.840 --> 00:07:13.200 Whenever you have something like that, 189 00:07:13.200 --> 00:07:14.640 it's going to put stress on systems 190 00:07:14.640 --> 00:07:16.400 that it's very hard to test for. 191 00:07:16.400 --> 00:07:18.240 You can run simulators, which we had, 192 00:07:18.240 --> 00:07:20.000 and we still had more people 193 00:07:20.000 --> 00:07:21.360 than the infrastructure could handle. 194 00:07:21.440 --> 00:07:22.640 I would send them to YouTube. 195 00:07:22.640 --> 00:07:24.800 So here's a 140,000 people 196 00:07:24.800 --> 00:07:26.400 or so we're not able to get in. 197 00:07:26.400 --> 00:07:27.840 The team pivoted on the fly 198 00:07:27.840 --> 00:07:28.960 and provided the YouTube link 199 00:07:28.960 --> 00:07:30.400 and we had another 40 or 50,000 people 200 00:07:30.400 --> 00:07:31.760 who made it over on that side. 201 00:07:31.760 --> 00:07:34.000 People can talk on their mics in the Zoom room. 202 00:07:34.000 --> 00:07:35.680 Yeah, that's what I've been telling you. 203 00:07:35.680 --> 00:07:37.520 The second thing was that there were some Zoom rooms 204 00:07:37.520 --> 00:07:39.040 that the master Zoom thing 205 00:07:39.040 --> 00:07:40.080 wasn't set up the right way 206 00:07:40.080 --> 00:07:41.840 so that they could unmute themselves 207 00:07:41.840 --> 00:07:43.680 rather than webinar presenter format. 208 00:07:43.680 --> 00:07:46.000 Now, we ended up quickly fixing that. 209 00:07:46.000 --> 00:07:48.400 Well, YouTube live is voting for people now. 210 00:07:48.480 --> 00:07:50.720 The YouTube live stream ended up 211 00:07:50.720 --> 00:07:52.000 being three minutes delayed 212 00:07:52.000 --> 00:07:53.760 and those were very three important minutes 213 00:07:53.760 --> 00:07:55.520 during the entire launch event. 214 00:07:55.520 --> 00:07:58.720 And so we were able to save 40,000 people on YouTube. 215 00:07:58.720 --> 00:08:00.800 But during that first five or so minutes, 216 00:08:00.800 --> 00:08:02.720 there was a lot of hustle and bustle trying to figure out 217 00:08:02.720 --> 00:08:04.080 what we were going to do to house 218 00:08:04.080 --> 00:08:05.440 literally a city of people. 219 00:08:05.440 --> 00:08:06.640 So you're going to get lead mag and mastery. 220 00:08:06.640 --> 00:08:08.080 You're going to get the first five flying firmware. 221 00:08:08.080 --> 00:08:08.880 You're going to get the most immediate 222 00:08:08.880 --> 00:08:10.160 consummated to build a brand you want. 223 00:08:10.160 --> 00:08:11.840 You can get the cold outreach playbook. 224 00:08:11.840 --> 00:08:13.360 You're going to get the paydads playbook. 225 00:08:13.360 --> 00:08:14.640 You're going to have the referral playbook 226 00:08:14.640 --> 00:08:16.160 and you're going to get the affiliate playbook 227 00:08:16.160 --> 00:08:18.640 and the zero to $100 million scaling roadmap 228 00:08:18.640 --> 00:08:20.080 from someone who's actually been there. 229 00:08:20.080 --> 00:08:21.840 Total value 12.76. 230 00:08:21.840 --> 00:08:23.440 I could see the comments the whole time. 231 00:08:23.440 --> 00:08:24.960 And I say this with absolute confidence. 232 00:08:24.960 --> 00:08:26.880 I will bet that you cannot see 233 00:08:26.880 --> 00:08:29.040 that I can see the comments in how I was presenting. 234 00:08:29.040 --> 00:08:30.760 How much is double your lead flow worth? 235 00:08:30.760 --> 00:08:34.600 An extra 10,000 a year, an extra 50,000 a year, 236 00:08:34.600 --> 00:08:37.200 an extra 100,000 a year, an extra million dollars a year? 237 00:08:37.200 --> 00:08:41.400 I knew that everyone would turn on me for a brief moment. 238 00:08:41.400 --> 00:08:42.600 All I could think is like, 239 00:08:42.600 --> 00:08:44.800 this is going exactly how I want it. 240 00:08:44.800 --> 00:08:46.680 I'm not going to ask for 12,000 to 76, 241 00:08:46.680 --> 00:08:49.480 even though it would be totally reasonable and a bargain. 242 00:08:49.480 --> 00:08:52.200 I'm not going to ask for $4,997. 243 00:08:52.200 --> 00:08:54.760 I'm not even going to ask for $2,997. 244 00:08:54.760 --> 00:08:55.760 I'm going to give you access to everything 245 00:08:55.760 --> 00:08:59.280 we talked about today for a single payment of. 246 00:09:03.440 --> 00:09:07.400 Taking the extra four seconds, five seconds. 247 00:09:07.400 --> 00:09:09.800 When the world is watching, I wanted to sit in it 248 00:09:09.800 --> 00:09:12.920 and just hold and just like kind of enjoy the moment. 249 00:09:12.920 --> 00:09:14.120 A single payment of. 250 00:09:15.680 --> 00:09:17.400 I know what they don't know. 251 00:09:17.400 --> 00:09:19.040 And I believe that that's how some 252 00:09:19.040 --> 00:09:21.280 of the best sales presentations are supposed to be. 253 00:09:21.280 --> 00:09:25.440 I went from villain to hero in 10 seconds. 254 00:09:27.520 --> 00:09:28.360 It's free. 255 00:09:32.600 --> 00:09:33.920 I love you guys. 256 00:09:33.920 --> 00:09:34.760 Okay. 257 00:09:38.640 --> 00:09:40.280 We're already almost halfway out at it. 258 00:09:40.280 --> 00:09:41.120 Okay. 259 00:09:41.120 --> 00:09:41.960 Good. 260 00:09:42.160 --> 00:09:43.160 Nice, right? 261 00:09:43.160 --> 00:09:44.800 Ooh, nice. 262 00:09:44.800 --> 00:09:46.160 You did print that. 263 00:09:46.160 --> 00:09:47.000 Thanks. 264 00:09:47.000 --> 00:09:47.840 You're welcome. 265 00:09:47.840 --> 00:09:50.640 I appreciate it. 266 00:09:50.640 --> 00:09:53.240 There were some dark days in the middle of the stack there. 267 00:09:53.240 --> 00:09:54.600 You gotta touch the bottom of the pool. 268 00:09:54.600 --> 00:09:55.680 That's what makes it memorable. 269 00:09:55.680 --> 00:09:58.040 Despite all the heat that I was getting, 270 00:09:58.040 --> 00:10:00.720 I knew the rubber band was going to snap back. 271 00:10:00.720 --> 00:10:03.640 The moment they saw the truth, they just had to wait. 272 00:10:03.640 --> 00:10:04.640 Roll across your eye. 273 00:10:04.640 --> 00:10:06.120 You know what I'm looking at? 274 00:10:06.120 --> 00:10:07.280 You don't even know. 275 00:10:07.280 --> 00:10:08.120 You have no idea. 276 00:10:08.120 --> 00:10:09.440 It's like I was so nauseous. 277 00:10:09.440 --> 00:10:11.840 I think I am going to throw up. 278 00:10:11.840 --> 00:10:14.200 I think that more people trust us now 279 00:10:14.200 --> 00:10:17.840 to continue to keep our promises in a world that breaks them. 280 00:10:17.840 --> 00:10:19.560 And more people believe us when we say 281 00:10:19.560 --> 00:10:20.960 we are a long term focused 282 00:10:20.960 --> 00:10:25.280 because we didn't take the $50 million payday, right? 283 00:10:25.280 --> 00:10:26.120 There was one comment. 284 00:10:26.120 --> 00:10:27.200 It was actually my favorite comment 285 00:10:27.200 --> 00:10:28.600 on all the ones that I saw. 286 00:10:28.600 --> 00:10:29.520 You could have made bank, 287 00:10:29.520 --> 00:10:31.320 but you chose to make history. 288 00:10:31.320 --> 00:10:33.280 And I thought that was like, 289 00:10:33.280 --> 00:10:36.000 that was the fucking point, like in a statement. 290 00:10:36.000 --> 00:10:37.240 That was the point. 291 00:10:39.080 --> 00:10:39.920 Good shot. 292 00:10:39.920 --> 00:10:41.320 That was just only two years of our lives. 293 00:10:41.320 --> 00:10:43.280 Just about 100,000 books sold the first day. 294 00:10:43.280 --> 00:10:46.520 So offers is sold just under 500,000 copies. 295 00:10:46.520 --> 00:10:49.520 Over two years to sell 100,000 in a day was pretty cool 296 00:10:49.520 --> 00:10:52.920 to sell 20% of what offers is sold to big shoes to fill. 297 00:10:52.920 --> 00:10:54.000 But I actually think that leads 298 00:10:54.000 --> 00:10:55.600 with some more copies than offers does. 299 00:10:55.600 --> 00:10:57.360 And I think that's because more people perceive 300 00:10:57.360 --> 00:10:58.880 they have the problem of not having leads 301 00:10:58.880 --> 00:11:00.000 than not having it off. 302 00:11:00.000 --> 00:11:02.120 The aftermath, we're not even done the first week 303 00:11:02.120 --> 00:11:02.960 as I'm reporting this. 304 00:11:02.960 --> 00:11:05.680 But my name was trending on all of Twitter. 305 00:11:05.680 --> 00:11:08.960 The leads audiobook is seven on all of Amazon. 306 00:11:08.960 --> 00:11:13.400 We went from 50 to 26 on all podcasts. 307 00:11:13.400 --> 00:11:14.920 We're number one in entrepreneurship. 308 00:11:14.920 --> 00:11:16.280 We're number two in business. 309 00:11:16.280 --> 00:11:19.160 Like I'm actually like emotional about it. 310 00:11:19.160 --> 00:11:21.480 Something that has never been done before. 311 00:11:21.480 --> 00:11:25.600 I actually truly believe that what he just did 312 00:11:25.600 --> 00:11:29.160 with this launch is going to just have shock waves. 313 00:11:29.160 --> 00:11:30.960 Do you agree with people that are saying 314 00:11:30.960 --> 00:11:32.760 that you changed the industry? 315 00:11:33.760 --> 00:11:36.520 If we're defining change the industry as many people 316 00:11:36.520 --> 00:11:38.920 act differently in terms of how they do business afterwards, 317 00:11:38.920 --> 00:11:40.240 then I would say yes. 318 00:11:40.240 --> 00:11:42.560 Not everyone, but certainly some people will. 319 00:11:42.560 --> 00:11:44.680 The people who have longer time horizons 320 00:11:44.680 --> 00:11:47.440 who want to build bigger, more lasting businesses for sure. 321 00:11:47.440 --> 00:11:50.480 A brand is based on the associations that people make. 322 00:11:50.480 --> 00:11:53.240 I knew that having a massive historic event 323 00:11:53.240 --> 00:11:55.600 and having the thing still be more valuable 324 00:11:55.600 --> 00:11:57.920 in everyone else's and free was something 325 00:11:57.920 --> 00:12:00.080 that I wanted to associate myself with. 326 00:12:00.080 --> 00:12:03.400 But if you measure on a one-year time horizon, 327 00:12:03.400 --> 00:12:04.840 then it will never make sense. 328 00:12:04.840 --> 00:12:05.840 This is cool. 329 00:12:05.840 --> 00:12:06.840 This is very cool. 330 00:12:06.840 --> 00:12:07.840 It's a lot of things there. 331 00:12:07.840 --> 00:12:08.840 You deserve it. 332 00:12:08.840 --> 00:12:09.840 You're the better. 333 00:12:09.840 --> 00:12:10.840 You're the better. 334 00:12:10.840 --> 00:12:11.840 I just want to say thank you guys so much 335 00:12:11.840 --> 00:12:12.840 for coming out. 336 00:12:12.840 --> 00:12:13.840 It means the world to me. 337 00:12:13.840 --> 00:12:14.840 It's one of those very small things 338 00:12:14.840 --> 00:12:17.840 that Trevor and I spent two years writing this book. 339 00:12:17.840 --> 00:12:18.840 I just want to say thank you. 340 00:12:18.840 --> 00:12:19.840 It means a lot to us. 341 00:12:22.840 --> 00:12:23.840 The end of the day I will die 342 00:12:23.840 --> 00:12:25.840 and on a long enough time horizon I will be forgotten. 343 00:12:25.840 --> 00:12:29.840 And the only thing that I can say that helped 344 00:12:29.840 --> 00:12:31.840 that might be eternal is skills and education 345 00:12:31.840 --> 00:12:33.840 that I can pass on to other people. 346 00:12:33.840 --> 00:12:35.840 Trevor used to tell me when I was going through 347 00:12:35.840 --> 00:12:36.840 kind of like harder times with the edits 348 00:12:36.840 --> 00:12:38.840 because it was very tough to edit this book 349 00:12:38.840 --> 00:12:39.840 and write this book. 350 00:12:39.840 --> 00:12:41.840 He said there's a 17-year-old who's going to sleep 351 00:12:41.840 --> 00:12:42.840 with this book under his pillow 352 00:12:42.840 --> 00:12:43.840 to get out of this situation. 353 00:12:43.840 --> 00:12:44.840 You owe it to him. 354 00:12:44.840 --> 00:12:47.840 And that's what was kind of like the continuously reinforcing 355 00:12:47.840 --> 00:12:50.840 mental frame that I had that pulled me through it.