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I don't want everybody happy Friday, um, man, I was fired up this morning, um, because

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one of my team brought something up and, um, they just made me think I was like, you

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know what?

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And I went on the rant and they're like, man, we should have reported that, um, you could

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have used that for your fantasy.

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I was like, you know what?

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I'm editing this call right now and I'll go make the content.

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So, um, what to do when someone bashes you?

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So, inevitably, you will get back if you are good, right?

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So, um, I like to always think to myself, and this is something that gives me peace, is

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that like, whether you are a believer or not, whatever, but like, if you think of Jesus Christ

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as a good dude, right, or hopefully, you know, some of you are a savior, but like, good

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dude, he was literally like, stone, moss, and crucified for being a good dude.

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And so, at the end of the day, you're always going to have people who are going to stand

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up against you.

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And the question is, not whether it's going to happen, but how you're going to respond

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A, and then B, who are those people, right?

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So, for me, it's like, if I've got some, like, figures and agencies or whatever, who are

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like standing up against us, and I know that like, based on like, their experience, their

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over promising and they're not delivering what they say they're going to do, like, I'm

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cool with that.

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Like, I hope to piss some people off because some of the stuff we say is pretty out

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there, right?

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And so, I had this, this is recently, just a funny story, there's a guy who self-proclaimed

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fitness guru, and his wife signed up for our program, and I found out, and so I was

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like, hey, listen, you know, you can't really like sign up for our stuff, I didn't know

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that you guys were connected, and anyways, I ended up recording the call, and so I have

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his wife and tears on the phone, crying about how their gym is going to close because

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they can't pay bills, they're going to lose their house, all sorts of stuff, right?

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And so, I was like, you know what, what would Jesus do, and I was like, well, you would

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be wise, but I was like, you know what, and the guy was like, listen, you're in his

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whole different league, and me, we're just, you know, I just do this on the side just

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to pay some bills, like, it's not the same, and I was like, I don't mind, and his wife's

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like, please, please, I really need this, and so I was like, sure, you guys can stay.

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And so, fast forward six months, you know, they execute, join legacy, right?

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And then they start going out and bashing me, right?

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And so, you know, at first, you think like, wow, like, you'd like the nerd, right?

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Especially when I got like literally full text conversations about them, like, oh my

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god, you see if you're a gym, like, you can be payroll, you can be rent, we're so grateful,

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right?

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And then like, three kicks in, right?

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And so, like, first person blame his name, because I just kind of knew it when I said,

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okay, right?

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But, you know, there's this balance point of like, why do you do this to help people

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and so, that's on me first off.

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But the other thing is like, what do you do, right?

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And so, I was telling my team this morning, I was like, for the rest of the year, this

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guy is going to try and bash us, because like, we're in the spotlight.

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And so, the only thing you can do is try and gain, try and bast and reflect it, glory,

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right?

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Like, try and like, capture little droplets that sprays off the main thing.

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And for you guys in your marketplace, a lot of times, you're in that same situation,

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you're getting all the attention, because you're crushing, right?

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Because you're blowing up right now, because of all the stuff that you're doing.

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And so, it's natural for other gyms, the people that started posture against you.

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Like, Pepsi, bash his Coke, you know what I mean?

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Coke is way bigger and has never acknowledged Pepsi, right?

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But Pepsi, by brand, will put Coke on their advertisements to try and bash them, right?

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Strategically, that's what you're supposed to do, right?

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Until you're bigger, and then you don't mention it.

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Like, that's the game, Apple Bash PC, and so Apple got bigger than PC, and it stopped mentioning it.

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That's the game, right?

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And so, if you get good at stuff, you can't get butt hurt by the fact that people are going

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to bash you.

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It's just part of the game, right?

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And so, the only so that I'll send this to my team, and then, and like, at the end of

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the day, it was kind of reverberate back to other guru, right?

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I was like, he's going to put out all these cons for the next half a long.

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At the end of the day, we know his product is shit, because he had to come to us to save his ass.

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We already know that, right?

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We already know that.

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So, we didn't know he's got nothing, right?

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It's always going to do his own promise, and under deliver, just like everyone else, right?

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And so, maybe he will hustle his ass off and have to go super one-on-one, like,

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I'm going to call you every week relationship for cooking,

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giving you wrong advice and really just becoming a therapist for you,

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which is what most of the fitness industry coaching is anyways, right?

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Because they don't have a product, they don't have something that actually solves a problem.

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Man, I'm going off today.

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I'm sorry, but, but, but, um, he's going to work his whole, his whole year to get 15 people

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to pay him a thousand bucks.

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I was like, so we signed up 25 people this week.

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Who cares?

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You know what I mean?

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Like, we're so much bigger than everyone else.

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And it's because we're focusing, and I'm imploring you to do the same thing.

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It's just focus on your customers.

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Focus on solving their problems.

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And the thing is, is if you focus on them,

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we don't have time to think about that, sir.

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Hey, most of the nation, quick break just to let you know that we've been starting to post

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on LinkedIn and want to connect with you.

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All right, so send me a connection request and note letting me know that you listen to the show,

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and I will accept it.

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There's anyone you think that we should be connected with, tag them in one of my

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or layless posts, and I will give you all the love in the world.

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All right, so let's get back to the show.

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You just don't.

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Everyone else is thinking about you because you're stealing their lunchmum, right?

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Like, all the gurus right now, it's either they're copying us, if they're smart,

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or they're bashing us, if they're dumb, right?

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Because if you're copying us, at least you're copying the thing that's working,

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you're second, because now you're copying the leader,

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but at least the stuff that you're doing is producing a result

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because we did the work to figure it out, right?

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But if you're bashing us, you're just aligning yourself with just a lie.

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Like, you can't say our stuff doesn't work.

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You can't say that we're killing jins when I'm just posting a video

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of every single gym that's tripled their EFT, right?

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Like, I made that video the other day just to say,

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just for anyone who's curious, but the gym owners who are just new to this group

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and are like, what is this all about?

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I just wanted to post that there to be like, you're in good hands.

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Like, you're fine, but I can understand how it's confusing

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because you get lots of voices that you don't know who to trust, right?

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Because I don't flex really hard about how much bigger we are than anyone else.

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I don't flex our car, I don't flex our house, I don't flex my bank account.

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I don't do that because it's just not my thing, you know what I mean?

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But to give you an idea, most of the guys who are bashing us

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are doing quarter million a year, we do a quarter million in two days.

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You know what I mean?

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Like, it's a rough, it's size, it's scope here, you know what I mean?

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And so, I feel like that acquisition model doesn't work.

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It's like, well then how are we out acquiring customers to be 21?

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Right?

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How are our customers bashing your customers?

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Like, in a marketplace, right?

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So anyways, just to wrap this up for anyone who's a gym owner,

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if you have trainers who leave you or clients who leave you and then dash you,

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keep focusing on your customers, keep over-delivering in value,

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keep just focused on solving their problems,

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and everything else will always take care of itself.

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Right?

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Like, Jesus was focused on his mission.

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He was like, I'm going to save the world.

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Like, that's what I'm going to do.

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He wasn't like, man, pockets of pilot.

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Like, I'm coming after you.

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Like, he didn't say that because he didn't need to.

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He's like, I'm gone.

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Right?

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Or if you don't believe it, then you're like, I'm a great dude.

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Whatever, I want to get into that.

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But like, the point is, is like, if you're being good and you're impacting a marketplace,

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it means you're making notice.

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People will notice.

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And invariably, if you think there are assholes in the marketplace,

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there are, do you think there are liars in your marketplace?

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Absolutely.

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So then why would we be surprised that they would stand up and bash you?

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Right?

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The only thing you should do, take care of your customers.

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And if you want post-social proof that's not specifically bashing.

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Like, I put that EFT thing up there just so that anyone who's unsure,

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like, just because I'm like, I get it, so you guys don't know.

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Like, just go watch the video.

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I'm like, watch 200 other gyms say they tripled their EFT one from $2,000 to $30,000.

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Right?

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Like, you know what I mean?

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Like, just let the proof talk.

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You know, someone's got three testimonials and they're all two years old.

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Maybe they're not the best choice.

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Right?

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Like, you know what I mean?

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Like, someone's charging me for one-on-one coaching.

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And they're talking to you about how they're going to leverage and scale their business.

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And yet their business is in leverage for scale.

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Right?

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So, anyways, guys, that's my Friday message to everyone who's like,

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don't worry if you're getting bashed.

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It is normal if you're getting bashed if you're doing good things and you're impacting the marketplace.

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And the only thing to fight that emotionally is just go all in on your customers

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and continue to look at their problems and not your own.

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And when you solve their problems and don't think about yourself,

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because all that really is is when you're like, get upset about it.

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It's like, you think about yourself.

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You're eco-flares up.

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You're like, how dare they?

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How dare they?

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Do you know who I am?

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You know what I mean?

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Like, that's all that plays in your head.

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Like, man, who's so much better?

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Like, it's like, whatever.

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You know what I mean?

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Like, just focus on your customers.

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Focus on their problems and then you'll forget about your own.

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And then, what do you know?

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You'll outsell, you're off-providing.

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You know, just keep growing and keep crushing it.

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Well, everyone else is spending all their time trying to posture against you.

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All you're doing is just going all in on your customers and crushing it.

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So, anyways, guys, have an amazing day.

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It's a little longer than normal, but I hope you haven't had an amazing week so far.

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If you're a gym, then you have not signed up for gym lunch.

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You should do that.

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Unless you think money.

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In one case, don't do that.

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And if you guys could, we're sharing like cool little videos on Instagram

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and we'll sales over comes, stuff like that.

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I'm trying to build that up.

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It's embarrassing.

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But I kind of like the, the everyday gaining, you know, 30, 40 people.

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It's kind of fun.

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It just kind of reminds me of the struggle.

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So, if you guys go there, it's at under, oh, I'll tag you.

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But Alex, for those of you who search it, it'll come up.

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Anyways, lots of love, guys.

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Have an amazing day.

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I'll take you soon.

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Bye!