WEBVTT

1
00:00:00.000 --> 00:00:06.960
Hey, what's going on guys? Happy, uh, happy hump day. I hope you guys have an amazing morning so far. It's beautiful here in Austin. Look at this.

2
00:00:07.760 --> 00:00:15.360
It's like beautiful outside. I guess it only just looks like white light right now, but it's it's really nice out. Um, maybe we'll go for a little walk.

3
00:00:16.000 --> 00:00:23.520
So, um, anyways, want to make a little video here because it's something that was on my mind this morning when I woke up and I was like, huh, I will share it.

4
00:00:24.080 --> 00:00:36.800
Um, when we were at the, uh, when we had our gym lord summit, uh, at the end of January, uh, one of the gym owner's names was Jason Skysik and he asked a question to kind of stuck with me because it was just so, um,

5
00:00:37.840 --> 00:00:42.400
it was so relevant in order me to know it was something that a lot of people I knew were suffering from.

6
00:00:43.120 --> 00:00:49.440
And so I want to tie, tie, tie together a little bow here that I think you'll be able to take home a little nugget from this. So,

7
00:00:50.320 --> 00:01:02.880
when we were at the event, he asked, he's like, hey, um, you know, I'm making all this money and Jason's probably made about 150,000, um, using just like an additional revenue using our system. Probably the last like

8
00:01:04.000 --> 00:01:10.880
four or five months somewhere in there. And so he was like, hey, like this, you know, we've tripped on our EFT and, um,

9
00:01:11.840 --> 00:01:19.200
we're, you know, I'm making money every month. So like, what should I do, right? Which like maybe like crack up, because it was just like so,

10
00:01:19.920 --> 00:01:27.280
so it's like such an entrepreneur question, right? Is that like all we want to do is just figure out the equation and then we're like, what next?

11
00:01:27.920 --> 00:01:30.240
And the thing is is like, we have to retrain ourselves because like,

12
00:01:32.240 --> 00:01:40.720
once you figure out the equation comes the boring stuff is just doing it again over and over and over again.

13
00:01:41.840 --> 00:01:47.040
And because the boring stuff is what makes you money, right? And I'm going to give you two parallels here.

14
00:01:48.000 --> 00:01:56.400
One is, so when I, when I was, you know, I had my gyms, like the thing I used to get was, you know, and I'm sure you guys get the same thing.

15
00:01:56.400 --> 00:01:59.840
It's like somebody, you know, a guy walks in and I'm like, so what's your going? They're like, I want to look like you.

16
00:02:00.480 --> 00:02:06.800
And I'm like, awesome. And so they sign up and then, you know, four months in, they'd be like, hey, like this is awesome.

17
00:02:06.800 --> 00:02:14.160
I'm really loving everything, but like, how long do I look like you, right? And like, are they like, what do I need to change?

18
00:02:14.160 --> 00:02:17.680
Like, do I need to be taking different supplements? I need to be like, doing, you know, we'll work out, it's whatever it.

19
00:02:17.680 --> 00:02:25.120
And I was like, no, man, like you're working out, like you're lifting weights, you're counting your macros, like you're good.

20
00:02:26.080 --> 00:02:32.000
I've just done this bolt cut cycle for 15 straight years and you've done it for four months.

21
00:02:32.640 --> 00:02:39.200
I was like, so right now I've done 45 times, I've, I've spent 45 times more time under the bar than you had.

22
00:02:39.840 --> 00:02:46.080
So like, yeah, that's all, but like it's just being consistent, right? It's nothing, it's nothing complicated.

23
00:02:46.080 --> 00:02:52.080
It's just being consistent. And so business and lifting are really similar, is that they're simple, not easy.

24
00:02:52.800 --> 00:03:00.480
Simple to understand, hard to do, right? And so, and here's the, here's the loop here.

25
00:03:00.560 --> 00:03:08.480
So if that's how it is in lifting, and most of us know that to be true, is like, like it's not like, like, hey, I'm providing exceptional customer service.

26
00:03:08.480 --> 00:03:14.800
And, um, you know, we're starting to get referrals, like, what do we do now? Like, keep doing it, right?

27
00:03:14.800 --> 00:03:22.160
That's it. And sometimes, and the thing is, it's, it's boring as hell. It really is, because we want to figure out something new,

28
00:03:22.160 --> 00:03:28.240
want to figure out something sexy, but throughout is that most times what happens is we get into this scarcity zone, right?

29
00:03:28.240 --> 00:03:32.880
We're like, oh, shoot, I need to make some money. And then you go back to doing the things that you know that make money, right?

30
00:03:32.880 --> 00:03:37.680
And then you're like, oh, okay, I'm out of the danger zone. Now I'm going to go do fun stuff.

31
00:03:37.680 --> 00:03:42.320
And then all of a sudden, you start making money, because you're like, I want to figure out something new, something ninja, something sexy, something cool.

32
00:03:42.320 --> 00:03:52.240
But like, when I was in college, there was a classical entrepreneurship, and I took it, had nothing to do with entrepreneurship.

33
00:03:53.200 --> 00:03:59.600
But everyone had to come up and like make their own business plans, like pitch an idea and that kind of thing, because that's how colleges tell you that business works, right?

34
00:03:59.600 --> 00:04:03.680
They're like, you're going to have an idea and you're going to get investors and you're going to have a business plan.

35
00:04:03.680 --> 00:04:05.760
I've never had a business plan.

36
00:04:05.760 --> 00:04:16.320
Um, because things change, right? All the time. But, um, but anyways, uh, we were talking, oh, the entrepreneurship class.

37
00:04:16.400 --> 00:04:22.080
And so, um, everyone thought they needed to pitch something new, something crazy.

38
00:04:22.080 --> 00:04:27.840
But the reality is that like, most businesses just like suck at doing things.

39
00:04:27.840 --> 00:04:36.240
Most people don't try. And so in order to take a marketplace, right, and like, absolutely dominate, you just need to do what you said you were going to do.

40
00:04:38.960 --> 00:04:42.880
Hey, if you're a return listener and you have not rated or reviewed the show,

41
00:04:42.880 --> 00:04:47.280
I want you to know that you should feel absolutely terrible about yourself and everything else in the world.

42
00:04:47.280 --> 00:04:49.600
I'm kidding. Um, but it would mean the absolute words of me.

43
00:04:49.600 --> 00:04:51.760
If you guys would go ahead and do that, and you don't even have to pause to show you.

44
00:04:51.760 --> 00:04:53.440
Keep listening and you can just do it with your thumb right now.

45
00:04:53.440 --> 00:04:58.320
It'll take you less than 60 seconds. And like I said, the only way that podcast grows through word of mouth.

46
00:04:58.320 --> 00:05:02.160
And this is you joining hands with me and helping as many entrepreneurs as we possibly can.

47
00:05:02.160 --> 00:05:04.640
Because no one is coming to save us. It's just us.

48
00:05:04.640 --> 00:05:07.040
All right. So please go do that now and let's get back to the show.

49
00:05:07.680 --> 00:05:16.640
Right. Like that's honestly how we've gone from zero to the biggest coaching company by far, by a long shot.

50
00:05:16.640 --> 00:05:20.640
Like three times higher revenue than anyone else who's even in the space, right.

51
00:05:21.440 --> 00:05:22.880
Just because we do what we said we're going to do.

52
00:05:23.520 --> 00:05:25.440
It's all it's not like we have a different business model.

53
00:05:26.080 --> 00:05:31.120
There's nothing new, right? Um, about our model. I mean, some of the tactics that we have are better.

54
00:05:31.120 --> 00:05:34.480
And that's the difference is that we do what we said we were going to do. You know what I mean?

55
00:05:34.480 --> 00:05:38.640
But the actual things that we're promising are not different, right.

56
00:05:38.640 --> 00:05:42.000
And so that's that's the thing is that most people think they need to have a different promise

57
00:05:42.560 --> 00:05:45.360
when really they shouldn't have better delivery, right.

58
00:05:45.360 --> 00:05:48.160
And so like I used to poatlay as an example all the time.

59
00:05:48.160 --> 00:05:51.440
But like to poatlay became the biggest baddest Mexican restaurant like ever.

60
00:05:52.880 --> 00:05:55.680
So like they do anything different. It's not like they're like cooking like

61
00:05:55.680 --> 00:05:58.880
present or something. You know what I mean? Like they make chicken salsa and rice.

62
00:05:59.520 --> 00:06:02.400
They do the same things. They do them better, right. And so

63
00:06:03.360 --> 00:06:05.760
a lot of times in business we want to get distracted and start

64
00:06:06.480 --> 00:06:09.840
chasing new shiny objects when we already know what makes this money.

65
00:06:09.840 --> 00:06:14.160
And you just have to do the burning stuff. Like like look at our business, right.

66
00:06:14.160 --> 00:06:17.040
We sell two things. We have an acquisition process, which is gym launch,

67
00:06:17.040 --> 00:06:19.760
which is just like what I teach all the gyms who come into gym launch.

68
00:06:19.760 --> 00:06:22.480
It's like we basically create the same model over and over again,

69
00:06:22.480 --> 00:06:24.560
which is we acquire customers out of profit.

70
00:06:25.520 --> 00:06:29.520
And then we transition them over to EFT for me. My EFT is gym legacy, right.

71
00:06:29.520 --> 00:06:33.840
That's a long-term plan. So like I do the same. It's the same business, right.

72
00:06:33.840 --> 00:06:38.320
So two things out front end and have a back end. And like the gyms actually have two levels.

73
00:06:38.320 --> 00:06:42.000
They have two front ends and two back ends that we teach the second levels in legacy.

74
00:06:42.000 --> 00:06:46.800
And I explain that. But like that's it. That's all we've done.

75
00:06:46.800 --> 00:06:50.800
So two things. One front end, one back end. That's it. And the thing is is that

76
00:06:51.280 --> 00:06:57.200
it's hard to be consistent. It's hard seven months in to still get on the sales guys and be like,

77
00:06:57.200 --> 00:07:02.320
are you working the least properly? Are you reaching out fast enough? Because like we just get

78
00:07:02.320 --> 00:07:07.280
bored as entrepreneurs. But the thing is is that boring makes you money, right. Giving

79
00:07:07.280 --> 00:07:13.120
exceptional customer service makes you money, right. Like leading your team makes you money.

80
00:07:14.000 --> 00:07:18.640
Like having great classes, making sure the music is tight, you know what I mean, makes you money.

81
00:07:18.640 --> 00:07:23.840
Is it fun? No, not at all. But it's a fallacy that you just need to get out of your head,

82
00:07:23.840 --> 00:07:27.200
which is like in kind of to tie this to back to what you're Jason.

83
00:07:27.200 --> 00:07:35.200
Jason asks is like, hey, I'm making money. What do I do? You keep doing it over and over and over

84
00:07:35.200 --> 00:07:41.280
and over again. Because that's the point of the game. That's how you win, right. It's like I'm

85
00:07:41.280 --> 00:07:46.880
working out. I'm getting results. What do I do now? You keep doing it. You keep sticking to your

86
00:07:46.880 --> 00:07:51.040
macros. You keep lifting. But we're like, oh man, I want to change my plan up. I want to get

87
00:07:51.040 --> 00:07:54.880
some different periodization in. I want to start doing carbs cycling. You're losing weight,

88
00:07:54.880 --> 00:08:00.320
keep doing it, right. It's the same thing, but we follow the same trap that our own customers do.

89
00:08:00.320 --> 00:08:07.120
And so I hope this speaks to somebody because I just want to tell you guys like, I get bored out

90
00:08:07.120 --> 00:08:12.320
of my mind too sometimes. I really do. Because I'm like, I want to do something like, I want to do

91
00:08:12.320 --> 00:08:17.520
something new. It's like, but no, but this works. Like I would love to average something different

92
00:08:17.520 --> 00:08:21.520
on the front instead of a free case study. I really would. It kills me sometimes, right.

93
00:08:21.520 --> 00:08:26.880
But it works. And so I got to keep doing it. And I got to keep doing it. I got to keep managing

94
00:08:26.880 --> 00:08:31.360
the team. I got to keep leading, right. Even sometimes you don't want to. And like these are

95
00:08:31.360 --> 00:08:37.200
lessons that I'm telling you that I've learned that took me so long to learn. And I lost so much

96
00:08:37.200 --> 00:08:43.040
money because I just I just kept doing different stuff. And I already knew what made me money.

97
00:08:43.040 --> 00:08:46.640
I already knew it. And I still would do different stuff. Because I'm like, hey, this works. Let's

98
00:08:46.640 --> 00:08:52.480
see if this works better. Right. But if you know what works, right. Keep doing it. It's being

99
00:08:52.480 --> 00:09:00.560
consistent. Right. So anyways, most successful businesses are not new businesses. They're doing

100
00:09:00.560 --> 00:09:05.600
what all businesses were supposed to do. Provide exceptional customer service. Do what you said you're

101
00:09:05.600 --> 00:09:13.920
going to do. Be on time. Be nice. Right. Simple stuff. Simple. Not easy. Right. So anyways, guys,

102
00:09:13.920 --> 00:09:19.440
hope you're having an amazing hump day. I hope this resonated with somebody who's who's feeling

103
00:09:19.440 --> 00:09:24.000
like they need to come up with something ninja, something sexy. When all you need to do is do the

104
00:09:24.000 --> 00:09:27.760
things you already know you need to do and just do it even though you're bored, even though sometimes

105
00:09:27.760 --> 00:09:34.000
they're going to drive your nuts. You know what I mean? Like call the leads. Be on top of them.

106
00:09:34.000 --> 00:09:38.800
You know, call your customers. Check in on them. Like everyone knows this makes you money. Everyone

107
00:09:38.800 --> 00:09:44.000
knows that that is a good business. But we just don't want to do it. Right. Because it's boring.

108
00:09:44.000 --> 00:09:58.080
But it is what makes you money. So lots of love, guys. Have an awesome day and I will catch you.