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99% of stuff I learn to learn from doing. A lot of times the masterminds will give you the context

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to learn where you are deficient, more than they will solve the deficiency.

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Welcome to the game where we talk about how to sell more stuff to more people in more ways and

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build businesses worth owning. I'm trying to build a billion-dollar thing with acquisition.com.

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I always wish Bayzo's musk and Buffett had documented their journey, so I'm doing it for the rest

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of us. Please share and enjoy. I get asked all the time and I want to address this because this is

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a misconception. A lot of people think that I read books all day and I don't. I bought a lot of

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books. I don't read many books. I was actually kind of insecure about it because I get asked a lot

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because they're like, you must read lots of books. Honestly, I don't really. People are like,

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you know a lot about stuff, which I'm thinking. Don't feel that way, but appreciate it. It's because

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I will read in targeted manners around problems that I need to solve. If I need to learn about

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copywriting, I'll read four books on copywriting in a week, but then I won't read anything for a

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very long time and then I'll be like, oh, I just accounted a problem that I really need to know

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more about. Then I'll go really deep on the next topic, which is that little missing brick on my

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bridge to get me to where I want to go. What I don't actually like, and this is going to probably be

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controversial, is that I don't like the whole like, I read a book a week. That's what I commit to.

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Because what happens is you create a really good vehicle for mental masturbation. There's really

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no difference between that and watching Ted Talks every day and watching YouTube videos. It's just

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another form of media that you're consuming. I can appreciate the intention behind it, but I

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don't think it serves most people. The number of people that are like, I'm on book 36 for this year

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and they're in the exact same position they were four years ago. Mine boggles me. Because I would

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so much rather than the person say I read four books and they were the only four books that I needed

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to read this year and I don't need to do anything else. I just have to execute the stuff in this book.

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And so when we're thinking about education in general, the one thing that you will need is the

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discernment to determine what thing you need to learn next. That is the one lever on this whole

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equation of education that makes some people move really slowly and some people move really quickly.

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And so you have to know what thing to learn next. And so I like I said earlier, think about it like

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a pipeline of sequence of like, I got to have something to sell. I got to get people to find out

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about it. I got to learn how to sell. Like if you can do those three steps, you will be able to make

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money. And if you don't know how to do one of those three things, then that's probably why you're

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not making money. Besides the obvious of you're just not doing anything. And so people ask me

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all the time, like, what things did you read to learn what you know, right? Can you just give me a

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list of all the courses that you ever did? All right. So for me, I can tell you in sequence every

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expensive thing that I bought coaching wise. And I'm gonna be really real with you. It's not a lot.

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And here's the real, here's the real. And I love all the people I'm about to share. All right,

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homies. Love them all. 99% of the stuff I learned I learned from doing. All right. And so a lot of times

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the masterminds will give you the context to learn where you are deficient more than they will

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solve the deficiency. And so what we are paying for and what we are buying is perspective. It's

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context. And that's what most people lack. Real talk. So they might promise whatever that's fine.

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I'm sure they'll have stuff. And there's networking and things like that. But the real thing that it

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gives you is the ability to identify where your problems are. And then it's up to you to solve them.

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Because basically no one's going to do the work for you. It's just it's just not going to happen.

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And so you just have to get over that desire that someone's going to just like you you can pay

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money and they're just going to give you money back. It's not going to happen. All right, it's not.

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You're going to have to do stuff. But you want to just make sure that you're doing the stuff that's

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driving towards where you're going and is not you just reinforcing a brick that doesn't need

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more enforcing on that bridge, right? If you already have copyrighting brick, you don't need to

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put six more bricks underneath of it. You got that down. You have this big hole here. Fill that

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hole and you'll be able to get the dollar across the bridge. And I see people who will spend years

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reinforcing one pillar on their bridge and never make the first dollar across because they don't

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have the perspective from which to choose where they are deficient. Okay. So in order,

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expensive stuff. Besides that, I read targeted books and read articles and I watch YouTube videos,

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which I would say is still the vast majority when I learned is the vast majority will got me started.

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I learned from doing. We'll go guys. You guys already know that I don't run any ads on this and

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I don't sell anything. And so the only ask that I can ever have are you guys that you help me spread

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the words so we can have more entrepreneurs, make more money, feed their families, make better

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products and have better experiences for their employees and customers. And the only way we do that

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is if you can rate and review and share this podcast. So the single thing that I have to do is you

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can just leave a review. Let's take 10 seconds or one type of the thug that it means the absolute

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world to me. And more importantly, it may change the world for someone else.

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I was in a mastermind for fitness from Sandback to our recipes. I learned what this digital

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marketing space was. I didn't even know it existed. And so I learned I learned what the term

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sales meant. I didn't even know what this like I didn't know what sales was just for context.

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Like just no matter where you're starting, I didn't know what it was. I didn't know what copy

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writing was. I didn't know what like an email list was. I didn't know what affiliate stuff was.

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I learned that was like my primer to the world, which you probably already know if you're

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watching this channel with these words. I mean, I didn't. And so I went to a mastermind.

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YouTube like barely existed. Anyways, I went to that mastermind and I learned some of that stuff.

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And then I bought a $3,000 workshop on how to run Facebook ads for a weekend. And that was a

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lot of money for me at the time. It was a lot of money for me at the time. I didn't make any money

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over the weekend. And that's the thing is that you know, you can't expect the person to be a savior.

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But I figured out enough to like understand how it worked conceptually. And then I started running

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ads. I started doing, right? And then I learned how that worked. And then click fondles came out

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years ago. And I didn't know how to make landing pages. So I was paying a guy to make my pages.

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And I was like, I gotta learn how to do this. And I remember what I did was I sat down on a Sunday.

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I cleared my whole day and I had a page that I wanted to copy. I was like, I'm not even going to try.

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Again, replicate before you iterate. I was like, I'm just going to clone this page on this builder.

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And I was like, it's probably going to take me the whole day or more. I finished the whole thing

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in four hours. And so I'd been I'd been delaying confronting how to learn how to build a web page

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for at this point. Almost three years. I didn't want to learn how to build a web page. I was like,

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I'm not a tech guy. But I was like, I have to learn this. And I sat down. I thought it was going to

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take the whole week, the whole day for sure. And I was done by noon. And I was like, oh my god.

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And the thing is there's so many skills like that that there's all this fear around it. But if you

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just start pulling the thread, you start pulling the corner, all of a sudden, your next step gets a lot

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clear to you after you make the first step. And so most people try and think that they have to

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figure out the first thousand steps before they take the first one. When in reality, think about

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yourself in the dark with a flashlight that's pointing a foot in front of you. And you take one step

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and then the next step gets clear. And it's much easier to just pull the thread and get started

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and take the first step than is to try and figure out every step because you're afraid of failing.

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Right. So I did the mastermind. Also with that one, I worked for the guy for free for three months.

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And you're like, Alex, I'll work for you for three months. The difference was the skills that I had

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applied there. I already was really in shape. I already knew a lot about nutrition. I knew a lot

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of my training and I worked for him at his gym. All right. So for me, for him, I had value to provide.

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Right. I get asked all the time, like, dude, I'll get your coffee. I'll do whatever. I'm like,

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I'll pay someone who's not going to ask me questions to go get me coffee. I'm going to be real with

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you because you want to just suck up two hours of my day every day and do it for free. Your free is

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too expensive. It's overpriced. And so that's by the way, exactly what Ben Graham said to Warren

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Buffett. One more on Buffett asked to work for Ben Graham for free. Ben Graham said, you're overpriced.

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Context. So I did the mastermind. I did the workshop. I worked for him. And I showed up when he

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showed up. I showed up at the gym at 4 a.m. Because that's when he showed up and he worked till four.

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So you worked 12 hours a day. And I worked with him. And then after four, I still kept working in the

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gym. And I did that. And then from there, I learned how to start a gym. And that's how I started

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my first gym. I'm trying to think I went to traffic and conversion summit. That's when I learned

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about click funnels and that's when I learned about the webpage thing. I was like two something

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years later. And then from there, that was kind of what got me into the direct marketing world.

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And then I started, I read almost all of those, you know, those free books people give away.

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I read all of them. Like all of the guys books, which is why I'm so passionate about books for me.

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Because books, like as much as I said, I don't read on a regular basis. I read targeted during

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seasons of my life. If I'm trying to get context on an industry, I'm only reading in a very specific

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segment. I'm not reading like a book on how the one thing and then like how to make friends and

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influence people, which if you're 18, you should totally read that because you need to figure out

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how to talk to people. But like, I needed to learn about direct response. And so I learned, I swallowed

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all that. And then I think the next thing I did was I paid a guy one on one $750 an hour to teach

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me how to run Facebook ads. And so I learned that in more depth because I learned like a basic

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understanding. But he learned, I taught, he taught me how to do like pixels and retargeting and

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audiences and all that. And I did not do any of that stuff. And then from there, I joined

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Russell's mastermind. And I didn't even have an online business. And that's when I learned

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about like the online world. So I learned about like the direct response world. And then I learned

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about like the online marketing world and like digital products and information and education

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stuff. I learned, I learned about that world there. And just for context, like I never logged in to

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any of the stuff that I was given access to. I got exposed to people who brought in my thinking

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and got me to think in bigger increments. And that was the biggest gift. And that's hopefully

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the biggest gift I can hopefully give anybody on these channels. Just thinking in larger increments.

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If you can do that, you can change your life because you stop paying attention to stuff that's

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small potatoes. And like the biggest difference between rich dads and poor dads is that rich

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dads teach the kids to think in bigger increments. They're like, hey man, I got this thing on the weekend

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that's going to make me like a hundred bucks. It's like rich dad kids don't do it because they're

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going to like, I'm going to wait until I find the thing that makes me 10 grand. It's a choice.

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It's the decision making like that's the biggest gift of of being raised around rich people.

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He said they just don't waste their time on things that aren't worth it. That's the gift, right?

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It's not it's not like some good old voice club. It's the perspective in which they see

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opportunity and leverage it. They're like, oh dude, I'm not going to open a dry cleaning store.

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Nothing wrong with that. But they're like, I'm not going to do that. I'm going to get in a

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real estate. I'm going to get into sales. I'm going to get into finance because those are

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bigger leverage opportunities. So that was a misconception I wanted to clear up is that I have not

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bought a tremendous amount of information things that were high ticket but the ones that I did buy.

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And that was I think the last thing I really bought. That was expensive. I mean, and then I bought

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and then I'll buy hours from people. I do that all the time. If I can buy time from somebody,

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I'll pay whatever. I've probably paid 10 different people 10,000 hours or more. And every single one

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of them is worth it. So recommend.