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A lot of times people have really good intentions and they're not bad people and they give good advice for most people.

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It just may not be the right advice for you right now.

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If you're done with something, then be all in about being done with it.

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When you're making that kind of decision, you make the decision in a non-emotional place.

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And then when you make the decision, go all fucking in and be done with it so that you can look at the opportunity cost.

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The wealthiest people in the world see business as a game.

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This podcast, the game, is my attempt at documenting the lessons I've learned on my way to build a

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acquisition.com and to a billion dollar portfolio.

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My hope is that you use the lessons to grow your business and maybe someday soon,

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partner with us to get to a hundred million dollars in beyond. I hope you share and enjoy.

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I wanted to talk about good advice from good invention people and bad advice from good people.

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And I think it's one of the hardest things that you struggle with as an entrepreneur.

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Who do you listen to? Where do you get your information from and how can you test whether or not

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that information is valid or good for you to act on? And so I was talking to a friend earlier

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this morning who's got six locations and they're trying to, you know, they're thinking about

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going into licensing and he's kind of going back and forth between selling his six locations,

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keeping them, keeping one of them, et cetera. And so he was like, what do you do when you sold your

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sticks? And what I wanted to tell you is I actually did what most people would consider in a non-ideal

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outcome. And so what I mean by that is that I got advice from most people to not do a lot of the

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things that I've done in my life. And these were people who had very good intentions. And so

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parents, friends, you know, mentors, things like that. And so, but the decisions that we ended

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up making ended up being the right decision for us. And so like, for example, when I had the

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gyms that I had, I actually sold five of them and closed down one of them, right? And I could have

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sold all of them and I could have probably bundled them together and I could have gotten a broker

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and probably sold for probably three or four times the amount that I did. But I'm a big believer in,

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so I talked yesterday about opportunities and threats. And when you have an opportunity or you

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have made the decision to capitalize on a new thing that you're going to do to go all in on that

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thing. And so for me, the added benefit of waiting a year to get the ideal outcome was not as good

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as taking a non-ideal outcome, but taking a bigger win overall in the macro picture of life.

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And so I think a lot of times people with good intentions will give you advice with a micro perspective.

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And so it's kind of like the advice, like, save your way to being a millionaire, right? Like,

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never get Starbucks, never out to eat, like all that kind of stuff. But like, and the thing is,

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is like, for somebody who's going to be an employee who's going to be on a fixed income,

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that's kind of the only way to do it unless you want to start making more money on the side,

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which then means you're entering into like the entrepreneurial realm, right? And then again,

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that advice no longer is valid. And so there's like, that's why it's so hard having this big bucket

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of like, what is good advice versus bad advice? Because like, there's really just contextual

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is this good advice from me right now. And so the way that I've always navigated this is looking

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at it in math terms of opportunity cost of how much, and this is really real. Like, this is,

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this is 100% how I weigh out these value equations and honestly how I can drown out the noise of

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like my parents saying this is stupid and how mentor are saying I shouldn't make this call,

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but just simply saying, how much will I make if I were to start fresh on this new opportunity,

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where this new thing compared to the current opportunity vehicle that I'm in right now.

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And so for them, they were like, you spent the last, you know, three and a half years,

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four years pouring your soul into building these gyms and making them profitable and all the hardships

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and blah, blah, blah. They're like, how can you just walk away from that? How can you just,

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you know, in their minds throw it away? Because I was just basically selling it for like one or one

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and a half times earnings. And I was just like, because the thing that I'm going to do next is going

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to be so much bigger. And me waiting a year to do that is going to lose me what I would have made

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in the first year of that business and lo and behold, when we, you know, when I sold all the gyms,

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the very next month, I did two over 200,000 in my first month. And so I was able to replace,

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you know, the majority of the income that I had in the first month of switching to a superior

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opportunity vehicle. And so to take this back to like, okay, Alex, what does this mean for me?

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A lot of times people have really good intentions and they're not bad people and they give good

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advice for most people. It just may not be the right advice for you right now. And so I guess

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what I want to say is like, I want to encourage any of you who are like, like, if you're done with

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something, then be all in about being done with it. And that's that, that advice has really never

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disturbed me. And I do want to make sure that when you're making that kind of decision, you're not

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making a permit decision based on a momentary emotion, for sure. Like that needs to be a logical

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decision that you've come to. But once you've made the decision in a non-emotional neutral place

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where you've looked at the math purely, not not looked at the math with an emotional perspective of

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like, this could be amazing, you know what I mean? But like really what is realistic? What are some

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other people who've done the same path? You know, what are expected earnings things like that?

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When you when you make that decision, then go all in. I sold all of my gyms from beginning to end

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in 120 days. Like from beginning to end, all of them were closed. I was out of the leases. I had

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cash in hand or payments had started coming for the ones that I did payment, payment plans for.

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And so, and I sold five of them to five different owners. Actually, that's not true. I sold

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three to one owner, I sold one to a competitor, I sold one to a client, and then I closed one down.

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And so, but I mean, I had a very, you know what I mean? Like I basically was just like, I'm getting,

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I'm moving on with this. This is a, this is a essentially a fire sale. You know what I mean? Like,

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I'm moving on to the next step for me. And so, if, if you get to that and it doesn't have to be with,

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like at the macro level of your gym, but it can be with any decision, like if you're done with

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something, be done with it, trying to then go from like, I'm done to let's get ideal outcome are

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two very contradictory feelings. And they're very, very different action sets that you take

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based on that decision. And usually if you're looking at the opportunity cost of the time,

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it's going to take you between fire sale to ideal outcome. And then you measure how much more you

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would make in the new thing that you want to do, or the, you know, whatever the endeavor that you're

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trying to take on is, if you can measure that difference and the differential is greater to doing

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the thing that you want to do, then it makes math sense to do that and cut ties with the other

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one as fast as possible so that you can move in that direction. Real quick wise, you guys already

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know that I don't run any ads on this and I don't sell anything. And so the only ask that I can

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ever have are you guys that you help me spread the words so we can have more entrepreneurs,

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make more money, feed their families, make better products, and have better experiences for their

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employees and customers. And the only way we do that is if you can rate and review and share

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this podcast. So the single thing that I have to do is you can just leave a review,

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let's take a 10 seconds or one type of the thumb that would mean the absolute will to me and more

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importantly, it may change the world to someone else. And so I just want to give you advice that I

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didn't get when it comes to like making big moves. I've always, always moved in the direction of like

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making big moves, making the decision and executing. And I'll take time to make the decision,

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but when the decision is made, it's made. And every day that I don't act on that decision is a day

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that I become weaker and I become less certain of myself. So it's like once you have made it,

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then prove to yourself that you have balls. And I say that with love to women, you know, that you

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have big ovaries, whatever. And that you make the call and you move forward. And a lot of people who

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non-autchpreneurial who are, you know, more security driven things like that will be like, you

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shouldn't move this fast. It's not good to do things quickly. You know, it's, you know, you should

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take more time. You should like really think about this more. It's like, well, that's just because

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you're security driven and you sit in your blanket of comfort. And you don't realize that there's

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still an entrepreneur above you who's worried every day about the business that you're getting paid for

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still being there tomorrow. You know what I mean? And so that's just because they live in a false

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sense of security. But and so they play off of rules that don't actually exist. But for you and I,

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for those of us who are entrepreneurs, for those people who are taking the risks, then

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weigh your decisions, make the decision in a non-emotional place. And then when you make the decision,

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go off fucking in and be done with it so that you can look at the opportunity cost. Now that being

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said, if you have a business where I'm just giving you an example, this may or may not be relevant

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to some people listening. But like, let's see you have a business that can sell today for $3 million

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and, you know, with a proper process can sell for $10, right? And the proper process would take

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an extra, let's say, nine months. Well, then the equation would be, will I be able to make an extra

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$7 million in profit from a new endeavor in that period of time? And if it doesn't look like that's

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the case, then you should wait and do the right process. But basically what I'm saying is you need to

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look at the delta between what you can get in a short period of time. If not saying this is

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necessarily for an exit, I'm just using this as an example. It could be anything. But what you can

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get in a short period of time compared to what you could get over a longer period of time. And then

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what the opportunity cost of doing the other thing that you would do in that mean time. And whichever

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one is greater is the one that you should do and you should act on that in the moment. And

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fuck everyone also tells you otherwise. That being said, last words of advice, sorry, for all the

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advices this morning. But don't listen to me if you want to make more than me. Like I think one of

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the most dangerous things in the world is listening to people who make more than you rather than

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listening to people who make what you want to make. And that's something that I think I've learned

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as well. Cause like when I was starting out, there were plenty of people who made a lot more than I

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did. But when I look now back on the advice that they gave me, it was based on their view of the

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world and the lens that they how they saw things. And it wasn't really the best advice. It was

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just the advice from their perspective. And so I think that like listen to Titans, you know what I mean?

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Listen to listen to the billionaires, listen to those podcasts, watch those guys talk because they

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will be able to give you perspective from, you know, 10,000 foot view of the things that are

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really going to drive the outcomes that you're looking for. And so like don't be afraid to not

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listen to people if it doesn't feel right for you, you know, and a lot of times they're just

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giving you based on the experiences that they have and they're projecting it onto you. And I do

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the same thing to everyone that I'm talking, you know, to everyone who's on here right now. Like I'm

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I'm just giving you my experiences and how that's worked for me. There might be another guy who's

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made 20,000 times more than me who's like never do that. But that's just that's just my my two cents

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in my angle that has served me well, you know, with our businesses and whatnot. So make sure that the

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people that you're listening to have achieved what you want to achieve, not just more. And I know

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that's a little bit counter to some of the internet marketing culture of like you just need to be one

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step ahead of the people that you're trying to serve. I think you need to be 20 steps ahead of the

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people that you want to serve so that you can actually see the battlefield for not like just the

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next step because if you only see the next step, then you might not know that they would have to

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backstep that one step two steps from now. And so that's where that's where that's where this is

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kind of coming from is if you can see what 10 steps ahead look like, then you can actually figure out

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how to get there in six rather than being one step ahead. Like I think it maybe works from a

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from a selling someone's stuff standpoint, but it doesn't really work from a long term serving

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that person's standpoints.