WEBVTT 1 00:00:00.000 --> 00:00:02.040 Most of the nation four years ago, 2 00:00:02.040 --> 00:00:04.000 Laila and I did a podcast, 3 00:00:04.000 --> 00:00:06.120 which was actually one of our first podcasts we ever did 4 00:00:06.120 --> 00:00:08.600 together that we were both invited to, 5 00:00:08.600 --> 00:00:09.680 to talk about our marriage. 6 00:00:09.680 --> 00:00:12.240 And I always feel uncomfortable talking about our marriage 7 00:00:12.240 --> 00:00:14.080 within the context of like something to emulate 8 00:00:14.080 --> 00:00:14.920 for a couple of reasons. 9 00:00:14.920 --> 00:00:17.840 One, because we're young. 10 00:00:17.840 --> 00:00:20.200 And we've only been married for five years. 11 00:00:20.200 --> 00:00:23.040 And I think there's a massive, you know, 12 00:00:23.040 --> 00:00:24.760 Himalayan grain of salt that, you know, 13 00:00:24.760 --> 00:00:26.840 our advice can be taken for. 14 00:00:26.840 --> 00:00:29.120 So what we share in this podcast are the things 15 00:00:29.120 --> 00:00:29.960 that worked for us. 16 00:00:29.960 --> 00:00:32.120 And so, you know, there are elements of our marriage 17 00:00:32.120 --> 00:00:33.080 that are unique. 18 00:00:33.080 --> 00:00:35.920 You know, we met pretty much under a business context. 19 00:00:35.920 --> 00:00:37.280 Laila already loved the business. 20 00:00:37.280 --> 00:00:39.240 And so we went into business together as a result of that. 21 00:00:39.240 --> 00:00:41.440 I didn't, you know, have a romantic relationship 22 00:00:41.440 --> 00:00:43.400 and then try and get her to love business. 23 00:00:43.400 --> 00:00:46.160 That was kind of our shared mutual interest at the onset. 24 00:00:46.160 --> 00:00:48.040 And we run our marriage a little bit uniquely. 25 00:00:48.040 --> 00:00:50.720 And so if you don't have a spouse that's in business, 26 00:00:50.720 --> 00:00:51.560 that you would like to be, 27 00:00:51.560 --> 00:00:53.320 I think it's worth listening to. 28 00:00:53.320 --> 00:00:55.360 And if you have a spouse that you are in business with, 29 00:00:55.360 --> 00:00:57.440 then obviously I think it would definitely be worth listening to. 30 00:00:57.440 --> 00:01:00.840 And we're posting this because it's the response 31 00:01:00.840 --> 00:01:02.440 to a lot of questions that we get. 32 00:01:02.440 --> 00:01:04.880 And so this is our attempt to try and answer 33 00:01:04.880 --> 00:01:06.480 some of the questions that we get from you guys, 34 00:01:06.480 --> 00:01:07.560 which is how do we manage our life? 35 00:01:07.560 --> 00:01:09.920 How do we manage the dynamic between being partners? 36 00:01:09.920 --> 00:01:11.120 How do we be husband and wife? 37 00:01:11.120 --> 00:01:13.480 And also, you know, CEO and COO 38 00:01:13.480 --> 00:01:15.760 and all the kind of interest keys between those things. 39 00:01:15.760 --> 00:01:17.760 So buckle up and enjoy. 40 00:01:18.800 --> 00:01:21.960 We loved each other, but it was like not like we weren't like in love 41 00:01:21.960 --> 00:01:26.000 until we like intentionally went all in on the relationship. 42 00:01:26.920 --> 00:01:28.560 To like kind of add on from there, 43 00:01:28.560 --> 00:01:30.880 like how do you build a relationship on top of business? 44 00:01:30.880 --> 00:01:32.920 You take the same principles that make a business successful. 45 00:01:32.920 --> 00:01:35.800 Like communication cadence, 46 00:01:35.800 --> 00:01:37.840 what you talk about, when you talk about it, 47 00:01:37.840 --> 00:01:39.720 having organization and structure in it, 48 00:01:39.720 --> 00:01:41.160 and you put that in a relationship. 49 00:01:42.160 --> 00:01:44.400 Welcome to the game where we talk about how to get more customers, 50 00:01:44.400 --> 00:01:45.480 how to make more per customer, 51 00:01:45.480 --> 00:01:46.400 and how to keep them longer. 52 00:01:46.400 --> 00:01:48.880 And the many failures and lessons we have learned along the way. 53 00:01:48.880 --> 00:01:50.360 I hope you enjoy and subscribe. 54 00:01:52.040 --> 00:01:54.200 All right, everyone, we are back. 55 00:01:54.280 --> 00:01:56.160 We've got an exciting couple for you today. 56 00:01:56.160 --> 00:01:59.120 We're on with Alex and Leila or Mozie. 57 00:01:59.120 --> 00:02:00.880 Guys, thank you so much for coming on with us. 58 00:02:00.880 --> 00:02:02.240 How are you doing? 59 00:02:02.240 --> 00:02:04.200 For sure, and we're doing great. 60 00:02:04.200 --> 00:02:07.600 It's a new Monday, so you'd start to the week. 61 00:02:07.600 --> 00:02:10.200 We just got back in traveling, though. 62 00:02:10.200 --> 00:02:11.440 Awesome, awesome. 63 00:02:11.440 --> 00:02:13.200 You guys do a lot of traveling. 64 00:02:13.200 --> 00:02:14.200 Try not to. 65 00:02:15.760 --> 00:02:16.600 Us as well. 66 00:02:16.600 --> 00:02:17.800 We enjoy our whole time when we get it. 67 00:02:17.800 --> 00:02:18.640 Yes, definitely. 68 00:02:18.640 --> 00:02:23.480 I love my own space as well. 69 00:02:23.480 --> 00:02:27.040 So I'm curious because most couples that we talked to 70 00:02:27.040 --> 00:02:28.600 have the relationship first, 71 00:02:28.600 --> 00:02:30.520 and then they had the business in later on. 72 00:02:30.520 --> 00:02:32.520 You guys actually did a complete opposite. 73 00:02:32.520 --> 00:02:35.000 So how did it end very fast, yeah? 74 00:02:35.000 --> 00:02:38.440 So how did you, when you, so much of the focus initially 75 00:02:38.440 --> 00:02:40.720 was on the business, how did the relationship 76 00:02:40.720 --> 00:02:42.720 then build off of that? 77 00:02:42.720 --> 00:02:45.600 I think it came from a place of respect. 78 00:02:45.600 --> 00:02:47.760 I guess Alex would definitely say that. 79 00:02:47.760 --> 00:02:52.920 And then opening ourselves up to loving each other, 80 00:02:53.560 --> 00:02:56.720 we loved each other, but it was not in love 81 00:02:56.720 --> 00:03:00.960 until we intentionally went all in on the relationship. 82 00:03:00.960 --> 00:03:03.920 And then to add on from there, 83 00:03:03.920 --> 00:03:06.040 how do you build a relationship on top of the business? 84 00:03:06.040 --> 00:03:07.000 Do you take the same principles 85 00:03:07.000 --> 00:03:09.040 that make a business successful? 86 00:03:09.040 --> 00:03:11.360 Communication cadence, what you talk about, 87 00:03:11.360 --> 00:03:12.400 when you talk about it, 88 00:03:12.400 --> 00:03:14.240 having organization, structure in it, 89 00:03:14.240 --> 00:03:16.000 and you put that in a relationship. 90 00:03:16.000 --> 00:03:17.600 The same thing even with roles, 91 00:03:17.600 --> 00:03:19.680 roles and responsibilities within the business, 92 00:03:19.680 --> 00:03:22.000 and then roles and responsibilities within the relationship. 93 00:03:22.040 --> 00:03:25.280 And so we outline, what is your perfect day look like for you? 94 00:03:25.280 --> 00:03:27.000 What would your husband need to do 95 00:03:27.000 --> 00:03:29.080 in order for it to be a perfect day for you? 96 00:03:29.080 --> 00:03:31.040 And I think a lot of us are afraid to ask that 97 00:03:31.040 --> 00:03:34.360 or even more so afraid to say what we really want. 98 00:03:34.360 --> 00:03:35.960 Maybe you do want to have sex twice a day 99 00:03:35.960 --> 00:03:38.960 and get a hand massage at night 100 00:03:38.960 --> 00:03:40.560 and all your meals come for you 101 00:03:40.560 --> 00:03:41.840 and delivered to you at your table. 102 00:03:41.840 --> 00:03:43.200 A lot of us are like, man, 103 00:03:43.200 --> 00:03:45.400 I sound like such a dick and I said that. 104 00:03:45.400 --> 00:03:47.160 I'm so afraid of asking for it. 105 00:03:47.160 --> 00:03:49.360 But then when the other person doesn't know 106 00:03:49.360 --> 00:03:50.460 what's ideal, 107 00:03:50.500 --> 00:03:52.300 I know that anything that Laila would ask 108 00:03:52.300 --> 00:03:54.420 maybe like, sure, just give me the she-coats. 109 00:03:54.420 --> 00:03:57.180 This is what, these are your buttons just getting to. 110 00:03:57.180 --> 00:03:58.180 You know what I mean? 111 00:03:58.180 --> 00:04:00.780 And so that was a huge step for us. 112 00:04:00.780 --> 00:04:05.780 But we're such advocates of loving logically 113 00:04:06.180 --> 00:04:09.900 because both of us had probably a lot of people, 114 00:04:09.900 --> 00:04:12.820 relationships in the past that were like chemistry 115 00:04:12.820 --> 00:04:15.380 and emotion and all this, 116 00:04:15.380 --> 00:04:18.580 whatever, and this was both of our first relationship 117 00:04:18.580 --> 00:04:20.860 that was not at all like that. 118 00:04:20.860 --> 00:04:23.980 And it was really, really based in a deep friendship. 119 00:04:23.980 --> 00:04:27.620 And when we got married, it was not romantic. 120 00:04:27.620 --> 00:04:28.700 I just looked at her one day 121 00:04:28.700 --> 00:04:30.660 and I was like, I think we should get married. 122 00:04:30.660 --> 00:04:33.420 She was like, I think we should too. 123 00:04:33.420 --> 00:04:36.140 And then I got her, and we were married in days like, 124 00:04:36.140 --> 00:04:39.020 so that was literally what happened. 125 00:04:39.020 --> 00:04:41.060 And from the day that we got married 126 00:04:41.060 --> 00:04:44.900 until now, our relationship has massively blossomed 127 00:04:44.900 --> 00:04:47.820 compared to what it was on the day of our actual marriage 128 00:04:47.860 --> 00:04:50.260 because we were both like, oh shit, what are we doing? 129 00:04:50.260 --> 00:04:53.460 We really just make that flash decision. 130 00:04:53.460 --> 00:04:56.060 But like, we're big believers that you don't need time, 131 00:04:56.060 --> 00:04:57.380 you need information to make decisions 132 00:04:57.380 --> 00:05:00.060 and we had the information that we needed to make a good one. 133 00:05:00.060 --> 00:05:02.020 I want to go back to that part that you talked about 134 00:05:02.020 --> 00:05:07.340 because I think it's as huge as what would your ideal day look like? 135 00:05:07.340 --> 00:05:10.180 Like what would you want from your husband or wife? 136 00:05:10.180 --> 00:05:13.620 Because I think when we do that ideal day exercise, 137 00:05:13.620 --> 00:05:15.740 or we like to call it ideal every day, 138 00:05:15.740 --> 00:05:19.620 you often think about like, well, what do I want just for my day? 139 00:05:19.620 --> 00:05:21.140 But you don't include that other person. 140 00:05:21.140 --> 00:05:24.660 And I think that's huge because they don't know what's in your brain. 141 00:05:24.660 --> 00:05:26.340 They can't read your mind. 142 00:05:26.340 --> 00:05:29.420 So if you say like, oh, I want this or I want such and such, 143 00:05:29.420 --> 00:05:32.100 but you don't include, I want my husband too, 144 00:05:32.100 --> 00:05:35.380 or I want my wife too, they aren't going to know 145 00:05:35.380 --> 00:05:36.460 if you don't make the ask. 146 00:05:36.460 --> 00:05:38.660 And I think like you said, it is a little scary sometimes 147 00:05:38.660 --> 00:05:43.300 to put like our deepest darkest desires out into the world like that. 148 00:05:43.300 --> 00:05:45.660 But again, it doesn't necessarily mean that that person 149 00:05:45.660 --> 00:05:48.500 has to up and do everything that you just wrote on the list. 150 00:05:48.500 --> 00:05:51.220 You're letting them know, here are some of the things 151 00:05:51.220 --> 00:05:53.220 that I would absolutely love, you know, 152 00:05:53.220 --> 00:05:56.060 to be able to do with you on a daily basis. 153 00:05:56.060 --> 00:05:58.900 And then you kind of work those things in 154 00:05:58.900 --> 00:06:00.340 so that it makes sense for both of you. 155 00:06:00.340 --> 00:06:01.820 Because I mean, there's probably things 156 00:06:01.820 --> 00:06:04.300 that he would love to do on an ideal every day. 157 00:06:04.300 --> 00:06:06.580 And I might have absolutely no clue whatsoever 158 00:06:06.580 --> 00:06:08.700 what those look like if he doesn't tell me. 159 00:06:08.700 --> 00:06:10.500 You know, I might be like, yes, I know I'm pretty well. 160 00:06:10.500 --> 00:06:12.020 Well, it was like you said, like the cheat codes. 161 00:06:12.020 --> 00:06:13.020 Like so much. 162 00:06:13.020 --> 00:06:16.100 And you know, I love how you said the same principles 163 00:06:16.100 --> 00:06:18.060 and applying business, applying your relationship. 164 00:06:18.060 --> 00:06:20.860 Because I took a lot of the business experience I had 165 00:06:20.860 --> 00:06:22.660 and brought it into our relationship. 166 00:06:22.660 --> 00:06:25.460 And like you guys mentioned, the cadence and the communication, 167 00:06:25.460 --> 00:06:27.100 that has just made everything else so much easier. 168 00:06:27.100 --> 00:06:29.180 Because most people think, well, we fall in love 169 00:06:29.180 --> 00:06:30.420 and it all just works. 170 00:06:30.420 --> 00:06:32.260 It's like, no, well, you've got to have the structures 171 00:06:32.260 --> 00:06:34.500 and some of those things in place to support you 172 00:06:34.500 --> 00:06:35.580 in making it work. 173 00:06:35.580 --> 00:06:37.260 Yeah, yeah, I love that. 174 00:06:37.260 --> 00:06:39.540 So you guys got married. 175 00:06:39.540 --> 00:06:42.180 And then things kind of blew up. 176 00:06:42.180 --> 00:06:43.980 Like you said, right before, I guess, 177 00:06:43.980 --> 00:06:46.700 you started to kind of grow and really things 178 00:06:46.700 --> 00:06:51.580 are just going, what was the super speed level? 179 00:06:51.580 --> 00:06:54.860 So what are some of the things that you've implemented 180 00:06:54.860 --> 00:06:57.460 with each other on the personal side 181 00:06:57.460 --> 00:07:00.380 to make sure that you're not constantly letting 182 00:07:00.380 --> 00:07:03.900 like the business take over all the time? 183 00:07:03.900 --> 00:07:05.940 Honestly, it's pretty easy for us 184 00:07:05.940 --> 00:07:07.700 because it didn't routine now. 185 00:07:07.700 --> 00:07:11.700 First thing is, in the morning, we have our coffee together 186 00:07:11.700 --> 00:07:14.020 and we write down the three things we're grateful for 187 00:07:14.020 --> 00:07:15.100 and the three things we're going to do 188 00:07:15.100 --> 00:07:17.460 to be a better person that day. 189 00:07:17.460 --> 00:07:19.620 And we usually share those with each other. 190 00:07:19.620 --> 00:07:20.820 And we do that over coffee. 191 00:07:20.820 --> 00:07:23.300 And that's usually like once we do that, 192 00:07:23.300 --> 00:07:26.100 let me share what we're going to do for that day. 193 00:07:26.100 --> 00:07:27.540 Like what do you have on your list for today? 194 00:07:27.540 --> 00:07:30.220 Well, I have my list and we do that every morning. 195 00:07:30.220 --> 00:07:32.460 And then we work out together right after that. 196 00:07:32.460 --> 00:07:35.220 So after we've done that, we lift together. 197 00:07:35.220 --> 00:07:36.060 We have a home gym. 198 00:07:36.060 --> 00:07:38.100 So it's fun because then we get to like 199 00:07:38.100 --> 00:07:39.500 talk about something that we both love doing, 200 00:07:39.500 --> 00:07:42.540 which is like lifting and get to do it with each other, 201 00:07:42.540 --> 00:07:44.980 which is cool, and jam out to the music. 202 00:07:44.980 --> 00:07:47.660 And then we go and he works in here, 203 00:07:47.660 --> 00:07:50.220 which is our guest house and then I work in the house 204 00:07:50.220 --> 00:07:52.940 and then we don't talk until lunch, 205 00:07:52.940 --> 00:07:55.140 which lunch, I'll usually think him and be like, 206 00:07:55.140 --> 00:07:58.340 hey, it's ready and then he comes in and we eat together. 207 00:07:58.340 --> 00:08:00.980 So we have every, we make sure to have every meal together. 208 00:08:00.980 --> 00:08:02.060 So then we have lunch together. 209 00:08:02.060 --> 00:08:03.980 It's usually like 40 minutes and we talk about maybe 210 00:08:03.980 --> 00:08:05.060 what we've done so far that day. 211 00:08:05.060 --> 00:08:08.620 Anything we need to each other know of, et cetera. 212 00:08:08.620 --> 00:08:10.980 And then we break again and then we have dinner. 213 00:08:10.980 --> 00:08:13.180 We usually start around like 6.30, 214 00:08:13.180 --> 00:08:14.060 helping for dinner. 215 00:08:14.060 --> 00:08:15.540 And then our whole thing with dinner 216 00:08:15.540 --> 00:08:17.540 is like you put your phone away. 217 00:08:17.540 --> 00:08:19.420 And then once we eat dinner, 218 00:08:19.420 --> 00:08:21.140 usually we do not work after that. 219 00:08:21.140 --> 00:08:22.980 So that's something that we did in the beginning. 220 00:08:22.980 --> 00:08:26.820 We would work after dinner until we didn't see the computer. 221 00:08:28.340 --> 00:08:30.260 Or because this work is always going to be there, 222 00:08:30.260 --> 00:08:34.580 but like, you don't know, like there will always be work to do. 223 00:08:34.580 --> 00:08:37.300 But you have to make time to do other things. 224 00:08:37.300 --> 00:08:39.380 So we'll spend time together afterwards, 225 00:08:39.380 --> 00:08:42.740 go on a walk, watch a movie, read, do whatever, 226 00:08:42.740 --> 00:08:45.420 just talk, sometimes just sit on the balcony. 227 00:08:45.420 --> 00:08:47.860 So we actually spend a lot of time together. 228 00:08:47.860 --> 00:08:51.620 So here's, how do you make that happen 229 00:08:51.620 --> 00:08:54.300 when you have a company that's growing so fast 230 00:08:54.300 --> 00:08:55.380 like you guys have? 231 00:08:56.380 --> 00:08:58.980 I was going to add to the first, 232 00:08:58.980 --> 00:09:00.780 well, there's two things that I wanted to put on. 233 00:09:00.780 --> 00:09:03.740 One was like the topics of conversation and interest 234 00:09:03.740 --> 00:09:06.420 and the other one is what you just asked. 235 00:09:06.420 --> 00:09:09.180 The reason that we stopped working after dinner was 236 00:09:09.180 --> 00:09:11.180 because when we started the business, 237 00:09:11.180 --> 00:09:16.020 we were less advanced business owners than we are now. 238 00:09:16.020 --> 00:09:20.420 And there just gets to a point where like, 239 00:09:20.420 --> 00:09:25.300 there is so much work to do that one person 240 00:09:25.300 --> 00:09:28.340 will make no dent in it. 241 00:09:28.340 --> 00:09:31.460 And so at that point, it's like what things can we delegate, 242 00:09:31.460 --> 00:09:33.700 what skills can we teach other people 243 00:09:33.700 --> 00:09:36.100 so that we don't need to be the one doing them. 244 00:09:37.300 --> 00:09:39.140 I mean, it's like, you know, Richard Branson 245 00:09:39.140 --> 00:09:41.140 isn't running his company, you know what I mean? 246 00:09:41.140 --> 00:09:45.260 And so it's really kind of taking it from that angle. 247 00:09:45.260 --> 00:09:47.940 And then to circle back to what Layla was saying before, 248 00:09:47.940 --> 00:09:52.940 I honestly, I have a really hard time helping entrepreneurs 249 00:09:52.940 --> 00:09:56.300 who don't just be honest, who aren't married 250 00:09:56.300 --> 00:09:58.860 to their spouse and I'm sorry. 251 00:09:58.860 --> 00:10:01.100 They're obviously married to their spouse. 252 00:10:01.100 --> 00:10:02.620 Who don't work with their spouse 253 00:10:02.620 --> 00:10:06.740 because it's such an integral part of like our relationship. 254 00:10:06.740 --> 00:10:08.820 When we said love logically, like, 255 00:10:08.820 --> 00:10:10.100 I think there's a reason that people are like, 256 00:10:10.100 --> 00:10:12.740 man, this really makes sense on paper, right? 257 00:10:12.740 --> 00:10:14.460 We really made sense on paper. 258 00:10:14.460 --> 00:10:16.500 And then we just believed that chemistry 259 00:10:16.500 --> 00:10:20.460 could be created with repeated action, right? 260 00:10:20.460 --> 00:10:23.660 But like we both liked fitness, we both liked business, 261 00:10:23.660 --> 00:10:26.460 we were both Persian, we both had the exact same 262 00:10:26.460 --> 00:10:30.420 like life story in terms of like she was raised by, 263 00:10:30.420 --> 00:10:32.340 like a single dad the second half of her life 264 00:10:32.340 --> 00:10:34.300 had a lot of like basically transition 265 00:10:34.300 --> 00:10:36.220 from being raised by her mom to being raised by her dad, 266 00:10:36.220 --> 00:10:37.540 which is the exact same story. 267 00:10:37.540 --> 00:10:40.140 I had at the same age, we just kind of nuts. 268 00:10:40.140 --> 00:10:42.340 Then we both traveled to California on a whim 269 00:10:42.340 --> 00:10:43.340 to go get into fitness. 270 00:10:43.340 --> 00:10:45.220 So like we had the same story. 271 00:10:45.220 --> 00:10:46.900 And so it made a lot of sense on paper 272 00:10:46.900 --> 00:10:47.940 and most people when they meet us, 273 00:10:47.940 --> 00:10:50.380 they're like, you guys are really, really similar. 274 00:10:50.380 --> 00:10:51.820 And I think it's a good thing. 275 00:10:51.820 --> 00:10:54.740 Like opposite to tract, but like when you're similar, 276 00:10:54.740 --> 00:10:58.020 things are really easy, like like the same stuff. 277 00:10:58.020 --> 00:11:00.580 You're like, and my wife loves this shit. 278 00:11:00.580 --> 00:11:01.420 I hate it. 279 00:11:01.420 --> 00:11:02.420 I'm like, I don't have that. 280 00:11:02.420 --> 00:11:04.660 Like she likes fitness, she likes sales. 281 00:11:04.660 --> 00:11:06.900 Like we don't, some people like don't talk about 282 00:11:06.900 --> 00:11:08.460 business at dinner, like it's bullshit. 283 00:11:08.460 --> 00:11:09.300 That's like our lives. 284 00:11:09.300 --> 00:11:10.780 Like what else? 285 00:11:10.780 --> 00:11:11.620 I guess, yeah. 286 00:11:11.620 --> 00:11:14.140 And I guess that is like topics of conversation 287 00:11:14.140 --> 00:11:15.820 and like separating things. 288 00:11:15.820 --> 00:11:17.700 We just look at it like life. 289 00:11:17.700 --> 00:11:20.540 So I guess like we don't limit any topics 290 00:11:20.540 --> 00:11:23.420 because like our mission is what we're doing right now. 291 00:11:23.420 --> 00:11:27.780 Like our purpose in life is 100% alive in our business. 292 00:11:27.780 --> 00:11:30.140 And there's nothing more exciting for us. 293 00:11:30.140 --> 00:11:31.740 So it's like, oh, let's go like do something 294 00:11:31.740 --> 00:11:33.900 that's fun and creative outside of work 295 00:11:33.900 --> 00:11:35.860 and we're like, work is fun and cool. 296 00:11:35.860 --> 00:11:39.980 It's hard to go from driving like a NASCAR 297 00:11:39.980 --> 00:11:43.460 to like going to like, you know, riding a mo pet. 298 00:11:43.460 --> 00:11:45.100 And that's what I feel like when we talk about other 299 00:11:45.100 --> 00:11:46.820 conversation topics, it's like getting 300 00:11:46.820 --> 00:11:50.540 with such high level things now that are so fun 301 00:11:50.540 --> 00:11:52.420 that it's like we want to talk about 302 00:11:52.420 --> 00:11:55.540 like wallpaper and like what we're gonna talk about. 303 00:11:57.820 --> 00:12:00.140 Hey guys, love that you're listening to the podcast. 304 00:12:00.140 --> 00:12:02.980 If you ever want to have the video version of this, 305 00:12:02.980 --> 00:12:05.580 which usually has more facts, more visuals, more graphs, 306 00:12:05.580 --> 00:12:08.580 you know, drawn out stuff, sometimes it can help hit 307 00:12:08.580 --> 00:12:10.100 the brain centers in different ways. 308 00:12:10.100 --> 00:12:11.140 You can check out my YouTube channel. 309 00:12:11.140 --> 00:12:12.860 It's absolutely free to check that out. 310 00:12:12.860 --> 00:12:13.940 If that's what you are into. 311 00:12:13.940 --> 00:12:15.700 And if not, keep enjoying the show. 312 00:12:18.100 --> 00:12:19.900 Yeah, I was going to say we found similar thing too 313 00:12:19.900 --> 00:12:21.700 because initially when we were working 314 00:12:21.780 --> 00:12:23.500 with entrepreneurs, sometimes they'd be single 315 00:12:23.500 --> 00:12:24.860 or they wouldn't have families. 316 00:12:24.860 --> 00:12:27.900 What we found is that we kind of have all these couples 317 00:12:27.900 --> 00:12:29.180 gravitate to us. 318 00:12:29.180 --> 00:12:32.060 And a lot of it's because just like you guys said, 319 00:12:32.060 --> 00:12:36.060 it's this is, they're so integrated to each other. 320 00:12:36.060 --> 00:12:39.380 And you know, that point about wanting to do something else, 321 00:12:39.380 --> 00:12:42.100 I think so much of this comes from like non entrepreneurs. 322 00:12:42.100 --> 00:12:43.620 Like they don't enjoy their job. 323 00:12:43.620 --> 00:12:45.700 They live, you know, for the weekends. 324 00:12:45.700 --> 00:12:47.660 But when you become an entrepreneur, 325 00:12:47.660 --> 00:12:50.740 it really is take your passion, figure out how you build 326 00:12:50.740 --> 00:12:54.020 a business that allows you to live that life. 327 00:12:54.020 --> 00:12:57.180 And then you do that every day rather than thinking, 328 00:12:57.180 --> 00:12:58.780 like you got to do something else to get away from it. 329 00:12:58.780 --> 00:12:59.980 So I love that perspective. 330 00:12:59.980 --> 00:13:01.420 Yeah, well, I'm speaking from somebody 331 00:13:01.420 --> 00:13:05.460 who was originally not in businesses when we first started. 332 00:13:05.460 --> 00:13:07.740 I can see, I kind of can see both sides of it 333 00:13:07.740 --> 00:13:08.940 because I used to be the person was like, 334 00:13:08.940 --> 00:13:10.820 ah, I don't understand what you're talking about. 335 00:13:10.820 --> 00:13:12.860 So this is not really a topic of conversation 336 00:13:12.860 --> 00:13:14.940 that I want to chat about at dinner. 337 00:13:14.940 --> 00:13:16.740 But now that I'm in the business, 338 00:13:16.740 --> 00:13:19.660 it is very hard to just not talk about the thing 339 00:13:19.660 --> 00:13:21.900 that we love or like when we have a great new idea 340 00:13:21.900 --> 00:13:23.900 and we want to share it with each other. 341 00:13:23.900 --> 00:13:27.060 So we've kind of integrated our lives and businesses together. 342 00:13:27.060 --> 00:13:29.500 So we do talk about business a lot. 343 00:13:29.500 --> 00:13:31.500 But we also will move from a business topic 344 00:13:31.500 --> 00:13:34.340 to talking about the kids or talking about something else 345 00:13:34.340 --> 00:13:36.180 random in the same sentence. 346 00:13:36.180 --> 00:13:38.100 So it just kind of fits for us. 347 00:13:38.100 --> 00:13:40.820 And I mean, I love that you guys say that unapologetically 348 00:13:40.820 --> 00:13:43.580 because I think there is this kind of stigma about like, 349 00:13:43.580 --> 00:13:46.060 oh, well, you should separate your business and your life. 350 00:13:46.060 --> 00:13:47.020 And you know, when you're at dinner, 351 00:13:47.020 --> 00:13:49.180 you should be talking about life things. 352 00:13:49.180 --> 00:13:50.700 It's whatever it works for you. 353 00:13:50.700 --> 00:13:53.460 I mean, we all create our own destinies. 354 00:13:53.460 --> 00:13:55.260 Yeah, those are just rules made by people 355 00:13:55.260 --> 00:13:57.180 who like making rules. 356 00:13:57.180 --> 00:14:01.900 And you know, it's just, it makes, it makes, 357 00:14:01.900 --> 00:14:03.380 it makes so little sense. 358 00:14:03.380 --> 00:14:05.940 Yeah, I say go with your gut, what feels right for your life. 359 00:14:05.940 --> 00:14:06.780 Yeah. 360 00:14:06.780 --> 00:14:09.180 And having those open conversations with your partner too 361 00:14:09.180 --> 00:14:11.540 and to say, hey, what are some of the things 362 00:14:11.540 --> 00:14:14.500 you have expectations of for if we eat dinner together? 363 00:14:14.500 --> 00:14:16.900 What are some of the things you would like to do in the evenings? 364 00:14:16.900 --> 00:14:19.500 You know, obviously you can kind of take things 365 00:14:19.500 --> 00:14:20.380 with an ebb and flow. 366 00:14:20.380 --> 00:14:23.100 And if it's like, oh my God, we've been talking business all day. 367 00:14:23.100 --> 00:14:25.620 And I just want to talk with you, that's okay. 368 00:14:25.620 --> 00:14:28.740 Like you don't have to, nothing has to be said in stone, I think. 369 00:14:28.740 --> 00:14:32.380 And people get so caught up in those, oh, it's got to be a routine 370 00:14:32.380 --> 00:14:34.740 and it's got to be, we have to do it this certain way. 371 00:14:34.740 --> 00:14:35.940 So I want to go back to something you said 372 00:14:35.940 --> 00:14:37.620 that you guys are so similar. 373 00:14:37.620 --> 00:14:40.020 And we're opposites, which what we found out 374 00:14:40.020 --> 00:14:41.860 was that that worked out well in business 375 00:14:41.860 --> 00:14:45.020 because I'm the big picture person, she's the operations person. 376 00:14:45.020 --> 00:14:46.660 With you guys being so similar, 377 00:14:46.660 --> 00:14:48.780 do you ever run into issues where like, 378 00:14:48.780 --> 00:14:50.180 you're kind of thinking the same thing you need 379 00:14:50.180 --> 00:14:53.180 than outside perspective or how did you figure out roles 380 00:14:53.180 --> 00:14:55.140 if you were so similar with some of that? 381 00:14:56.180 --> 00:14:57.940 A role part is not too powerful. 382 00:14:57.940 --> 00:14:59.620 I used to share doing the same things 383 00:14:59.620 --> 00:15:01.900 and then we divided roles. 384 00:15:01.900 --> 00:15:06.700 And it was basically like, Alice is going to do the marketing 385 00:15:06.700 --> 00:15:09.180 and be face of the company for the problem. 386 00:15:09.180 --> 00:15:11.380 And then I was going to, in the beginning, 387 00:15:11.380 --> 00:15:12.860 I started the operations. 388 00:15:13.860 --> 00:15:17.380 Now, I really think it's kind of how you look at it, right? 389 00:15:17.380 --> 00:15:20.180 Because many people would be like, okay, 390 00:15:20.180 --> 00:15:22.460 so then, you know, we're really similar. 391 00:15:22.460 --> 00:15:23.900 You would probably not be good at operations. 392 00:15:23.900 --> 00:15:25.660 I don't think I'm good at like actual systems 393 00:15:25.660 --> 00:15:26.900 processes operations. 394 00:15:26.900 --> 00:15:29.460 No, I've actually had to learn because what I am good at 395 00:15:29.460 --> 00:15:30.060 is people. 396 00:15:30.060 --> 00:15:32.060 And so I, all I did was hire the people 397 00:15:32.060 --> 00:15:33.820 who knew how to do it. 398 00:15:33.820 --> 00:15:36.740 Like my sister, for example, who's now our COO. 399 00:15:36.740 --> 00:15:38.300 And she does all that stuff, right? 400 00:15:38.300 --> 00:15:40.820 And so I would say, I took the strength 401 00:15:40.820 --> 00:15:42.540 that we both kind of had, which is like vision 402 00:15:43.060 --> 00:15:47.900 like he, he, I would say that's his like biggest thing, right? 403 00:15:47.900 --> 00:15:49.940 But I could see the vision of the company 404 00:15:49.940 --> 00:15:51.300 and the culture on the inside. 405 00:15:51.300 --> 00:15:53.220 Like the infrastructure that would need to support 406 00:15:53.220 --> 00:15:55.540 the fulfillment of the vision. 407 00:15:55.540 --> 00:15:57.060 You guys are familiar with Mark Salmonis 408 00:15:57.060 --> 00:15:57.900 and the profit. 409 00:15:57.900 --> 00:15:59.140 Yeah, I love him. 410 00:15:59.140 --> 00:16:01.540 So if something interesting that we just realized recently 411 00:16:01.540 --> 00:16:03.820 was, you know, how he talks about people process product. 412 00:16:03.820 --> 00:16:04.820 Mm-hmm. 413 00:16:04.820 --> 00:16:07.820 At least at our company, the way that, like, so we have like, 414 00:16:07.820 --> 00:16:12.140 there's me, there's Leila and then Mimi, Mimi's our COO. 415 00:16:12.140 --> 00:16:16.500 And so Mimi's also my sister, who's Leila's older sister. 416 00:16:16.500 --> 00:16:19.540 And so it really works like Leila's people, 417 00:16:19.540 --> 00:16:22.500 Mimi's process and Alex's product. 418 00:16:22.500 --> 00:16:25.180 And so that's kind of how it's become, 419 00:16:25.180 --> 00:16:29.340 and like, Leila and I share the title of CEO or COO, 420 00:16:29.340 --> 00:16:31.420 because I think what we did is we took the role of CEO 421 00:16:31.420 --> 00:16:32.340 and kind of just split it. 422 00:16:32.340 --> 00:16:35.020 And so we both kind of work half time. 423 00:16:35.020 --> 00:16:38.620 Or like, normal CEOs might work like, you know, 424 00:16:38.620 --> 00:16:41.540 more than, you know, I don't think they don't work. 425 00:16:41.660 --> 00:16:43.700 Fine, I mean, it doesn't feel like, it doesn't, 426 00:16:43.700 --> 00:16:44.780 I mean, it doesn't, you know what I mean? 427 00:16:44.780 --> 00:16:46.500 Like, it doesn't feel like 10 hours a day 428 00:16:46.500 --> 00:16:47.900 is to get them out of work. 429 00:16:47.900 --> 00:16:48.740 Yeah, you're sharing it. 430 00:16:48.740 --> 00:16:49.740 You're sharing the CEO. 431 00:16:49.740 --> 00:16:51.740 The gym business room, you start at, you know, 432 00:16:51.740 --> 00:16:53.180 and we both ran that game. 433 00:16:53.180 --> 00:16:55.380 Like, you get to the gym at 430 in the morning. 434 00:16:55.380 --> 00:16:57.540 Like, you get there at 430 and then your last client 435 00:16:57.540 --> 00:16:59.500 will be sitting on a clock and they're like, 436 00:16:59.500 --> 00:17:00.780 this feels like part time. 437 00:17:00.780 --> 00:17:01.620 Yeah. 438 00:17:03.620 --> 00:17:06.060 I mean, that was over time and this is normal time. 439 00:17:06.060 --> 00:17:08.660 But like, you get, yeah, yeah. 440 00:17:08.660 --> 00:17:10.620 You know, it's a leader of a company 441 00:17:10.620 --> 00:17:13.340 is supposed to create the vision and lead the people. 442 00:17:13.340 --> 00:17:14.580 And so we joke that, you know, 443 00:17:14.580 --> 00:17:16.860 this is like create the vision of minds like lead the people. 444 00:17:16.860 --> 00:17:18.180 Right. 445 00:17:18.180 --> 00:17:21.740 She is going to want to be what I am to our external clients. 446 00:17:21.740 --> 00:17:25.220 So like, she really does lead all of the inter- 447 00:17:25.220 --> 00:17:28.700 like all of our whole team, all the departments and whatnot. 448 00:17:28.700 --> 00:17:30.460 And I just do the same thing extra. 449 00:17:31.460 --> 00:17:31.940 Yeah. 450 00:17:31.940 --> 00:17:34.060 I think it's great that you guys have figured out 451 00:17:34.060 --> 00:17:36.220 your best strengths, the way that you work together, 452 00:17:36.220 --> 00:17:37.660 the way that you've decided on roles. 453 00:17:37.660 --> 00:17:41.140 I mean, this is just proof that you don't have to follow any model. 454 00:17:41.140 --> 00:17:44.260 You make up what works for you, for your business, 455 00:17:44.260 --> 00:17:45.020 and for your life. 456 00:17:45.020 --> 00:17:48.180 So thank you guys for sharing all of that with us. 457 00:17:48.180 --> 00:17:50.900 Before we wrap things up, I would love to hear. 458 00:17:50.900 --> 00:17:51.980 If there's anything particular, 459 00:17:51.980 --> 00:17:54.660 you would like listeners to take away from your story 460 00:17:54.660 --> 00:17:56.460 or your experiences for today. 461 00:17:57.380 --> 00:17:59.820 I would say like the number one thing is that like, 462 00:17:59.820 --> 00:18:03.740 we put a lot of effort into our relationship in the beginning 463 00:18:03.740 --> 00:18:06.460 because we knew that one, we were like, 464 00:18:06.460 --> 00:18:08.860 well, we're not in love because we're not 100% transparent 465 00:18:08.860 --> 00:18:09.700 with each other. 466 00:18:09.700 --> 00:18:12.060 So we should probably just be 100% honest, 467 00:18:12.060 --> 00:18:14.180 even if our words are times. 468 00:18:14.180 --> 00:18:15.020 So we did that. 469 00:18:15.020 --> 00:18:16.700 And then the second thing is that like, 470 00:18:16.700 --> 00:18:19.020 we worked on our relationship like we worked on the business. 471 00:18:19.020 --> 00:18:21.420 Like in the beginning, it required a lot more work. 472 00:18:21.420 --> 00:18:24.180 Now it's kind of on autopilot since routine. 473 00:18:24.180 --> 00:18:26.860 But we put in the work, we read books, we watched movies, 474 00:18:26.860 --> 00:18:29.780 we started putting routine in place that we had never done before. 475 00:18:29.780 --> 00:18:31.100 You know, we did all that stuff. 476 00:18:31.100 --> 00:18:34.980 And I think that a lot of people just say that it's, 477 00:18:34.980 --> 00:18:36.580 you know, it's that person or it's this guy. 478 00:18:36.580 --> 00:18:39.180 It's like, it's the energy that you have together 479 00:18:39.180 --> 00:18:41.500 rather than it is either one of you. 480 00:18:41.500 --> 00:18:43.380 I don't know if you want to add anything. 481 00:18:43.380 --> 00:18:44.740 Yeah, it's just the, it's funny 482 00:18:44.740 --> 00:18:47.420 because now everything seems really smooth for us alone. 483 00:18:47.420 --> 00:18:49.820 But like when I think about like even when we met, 484 00:18:49.820 --> 00:18:53.060 like as soon as we wake up, I would start working. 485 00:18:53.060 --> 00:18:54.340 I would get up before her sometimes 486 00:18:54.340 --> 00:18:57.100 and just like go up my laptop and like that was it. 487 00:18:57.100 --> 00:19:00.580 And now it's like we have a whole choreographed, 488 00:19:00.580 --> 00:19:03.340 you know, morning that neither was really brave. 489 00:19:03.340 --> 00:19:06.300 It seems second nature now, like why would I not do that? 490 00:19:06.300 --> 00:19:10.220 But before and like now we cook 491 00:19:10.220 --> 00:19:11.580 because I was at a mutual interest 492 00:19:11.580 --> 00:19:14.820 that we like doing this, like fun for us to do together 493 00:19:14.820 --> 00:19:16.740 because I don't like doing a lot of things. 494 00:19:16.740 --> 00:19:20.420 So like, you know, we had to like find things. 495 00:19:20.420 --> 00:19:21.820 But like now we know like on the weekends, 496 00:19:21.820 --> 00:19:23.940 we usually go try and find like a weird new recipe 497 00:19:23.940 --> 00:19:25.540 or something like that and we'll go to the grocery store 498 00:19:25.540 --> 00:19:26.380 and all the stuff. 499 00:19:26.380 --> 00:19:27.900 Like it's just like a fun experience. 500 00:19:27.900 --> 00:19:30.340 But like it's just actually practicing those processes 501 00:19:30.340 --> 00:19:31.100 which has made it easy. 502 00:19:31.100 --> 00:19:33.100 But definitely what Layla said, 503 00:19:33.100 --> 00:19:37.100 establishing them early on was painful at times. 504 00:19:37.100 --> 00:19:39.620 Being honest like, hey, I think you're a dick. 505 00:19:39.620 --> 00:19:43.220 Something like, you know, I mean like, okay, 506 00:19:43.220 --> 00:19:44.780 like where does that come from? 507 00:19:44.780 --> 00:19:46.100 Why did I act that way? 508 00:19:46.100 --> 00:19:48.500 You know, whatever, and then kind of just bringing it down. 509 00:19:48.500 --> 00:19:50.220 Which means you have to be honest with yourself. 510 00:19:50.220 --> 00:19:52.340 Like he was like, hey, I think you're really cold sometimes. 511 00:19:52.340 --> 00:19:57.340 So I was like, probably I'm, yeah, like thinking about it. 512 00:19:57.340 --> 00:19:58.460 I'm actually fixing it. 513 00:19:59.460 --> 00:20:01.460 And that's some people can't take criticism 514 00:20:01.460 --> 00:20:02.460 because we've got other issues. 515 00:20:02.460 --> 00:20:05.180 But like as long as you can take it and just know that both 516 00:20:05.180 --> 00:20:07.700 of you have the same role, which is a relationship, 517 00:20:07.700 --> 00:20:09.540 then I think you can go. 518 00:20:09.540 --> 00:20:10.700 Yeah, I love that. 519 00:20:10.700 --> 00:20:11.540 I love that a lot. 520 00:20:11.540 --> 00:20:14.180 I mean, hey, you got to be 100% honest. 521 00:20:14.180 --> 00:20:16.700 All right, you guys, it's been another amazing episode 522 00:20:16.700 --> 00:20:19.060 with Tom and Ariana, your hosts and lifestyle builders. 523 00:20:19.060 --> 00:20:21.340 And we want to extend a huge thank you to you, Alex and Layla 524 00:20:21.340 --> 00:20:23.380 for coming on and sharing your story 525 00:20:23.380 --> 00:20:26.460 and just a bit of the behind the scenes with us today. 526 00:20:26.460 --> 00:20:28.300 No thanks for having us today too. 527 00:20:28.300 --> 00:20:29.140 That's right. 528 00:20:29.140 --> 00:20:30.780 And for the listeners, I want you guys to remember, 529 00:20:30.780 --> 00:20:33.140 it's your life, your business, your way. 530 00:20:33.140 --> 00:20:34.340 We'll see you next time. 531 00:20:34.340 --> 00:20:35.180 Bye.