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What's going on?

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Give this

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Happy

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Was it a say?

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One say?

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Happy hop day.

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I want to make a quick video.

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I won't be too long today.

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But I was chatting with my good friend, Ryan McCarthy, who is a gym lord, extraordinary.

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And I think that what I was talking about is relevant for a lot of people in a lot of

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different spaces and it's just worth really digging into for this one quick clip.

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So, instead of video is your work works on you more than you work on it.

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And so, Ryan's in this really, really, really tough market.

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So, he's been trying to generate leads forever, you know what I mean?

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And whenever he successfully is able to start generating leads, it just shuts down almost

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immediately.

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And so, you know, he messaged me and he's like, dude, I'm not giving up.

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And he's been doing this for a while.

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He's, you know, taking the internet and marketing courses.

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He's invested in himself in that degree.

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And now he's running YouTube ads.

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He's running Instagram ads.

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He's running all the different types of placements on Facebook.

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And he's like, dude, I'm just getting, you know, really frustrated.

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But I'm going to keep powering through.

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I'm going to keep powering through.

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And the thing is, is like, what, that's an illustration of the amount of skill that he's been

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able to develop because of a hardship.

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And sometimes when you're in it, you don't realize it, right?

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And so, like, I titled it, your work works on you more than you work on it.

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Because despite the fact that he doesn't get as many leads as a lot of the people who were in gym,

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like, as he's better at lead gym than almost everyone.

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Because he hasn't had it easy, right?

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And so, like, people don't think about that.

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But like, it's like, you don't know how strong you are, how much you've trained until you get back into the ring.

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But this whole time he's been training, right?

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He's been like, working out hard, like, we're going to hard, like, feeling like he's out of breath,

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feeling like he's getting beat up.

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But like, his skills are increasing, right?

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And so, I mean, I'd love to say that I was the source of, like, that thing.

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But like, in the Bible, it's in Proverbs 14, 23, it says,

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in all labor, there's profit, in all labor, not some all labor.

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So, whenever you work, you increase.

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Like, because it's not that, like, you're going to make financial profit or accounting profit,

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you yourself become more valuable in all work.

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And so, like, if you fail when you sell, you have, like, you still become more valuable

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because you gain the experience.

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So, you will always gain as long as you work, right?

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And so, when you think about it like that, and that's what kind of shifting the world view of,

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like, life happens to us instead of, like, shifting from life happens to us to life happens for us, right?

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And so, Ryan is here fighting the good fight.

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And but, like, as he's fighting this good fight, he's learning how to generate leads better than anyone else in the mastermind

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because this market is so rough, right?

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And so, like, I don't know if that's, like, for you right now, you might be like,

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man, like, my market stuff, or like, man, like, my gym, like, the space that I have is so hard and so confined or whatever it is.

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Like, that hardship will become your strength because you have to work on it, right?

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And so, I was really grateful because the market that I was actually in, that I started,

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and a lot of people don't know this, but the reason that I left Baltimore and then went to Southern California when I wanted to get into fitness,

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was because I told myself, I was like, if I'm going to go into fitness, I was like, I want to be the best.

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And if I'm going to be the best, then I have to do it in the hardest place to go.

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So, Southern California was the most competitive market, at least in my opinion, in the U.S.,

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that's between that and South Beach, and I ended up going to Southern California, and you got to figure it,

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if I can make it there, then I'll be able to make it anywhere.

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And that was the idea, and it kind of has panned out.

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And so, if you, like, whatever your hardship is, it will be the source of your greatest profit later,

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because it's the skill that you will develop the most.

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Like, I kept banging my head against the wall and sales, but now people consider us like sales experts.

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But I sat down with 4,000 people, you know, 101.

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You know, and like, during that period of time, it sucked.

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I was exhausted. I didn't want to do it. You know what I mean?

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And I didn't realize actively that what it was building was a skill set that I would be able to leverage later

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and feed my family for generations.

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I didn't know that at the time.

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And so, whatever that thing is right now that you might be struggling with,

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a lot of times that struggle is going to become the source of your greatest strength,

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because of the skills that you'll acquire during that struggle.

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So, I went to Huntington Beach.

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That was a rough market, super competitive.

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But because of that, I was able to learn the lessons and develop the skills that eventually would let me grow out of it and crush.

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So, anyways, I hope that was valid for you guys.

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If you guys are in that little spot, are struggling with something.

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Just remember that in all labor, there's profit.

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Your work works on you more than you work on it.

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And that as you work, as long as you're working, you will get better.

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And then, all you have to do is continue to get better.

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And then, like, you will be better.

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And eventually, it will break through.

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I promise.

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That's 100% of promise.

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All labor.

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There's profit.

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All right, guys.

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Have an awesome day and have a happy umpteen.

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I'll catch you guys soon.

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Like it. Comment.

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And lots of love.