WEBVTT

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If you have to show the initiative, you have to have some skill, you have to demonstrate

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that you have the skill, and then you can identify a need for another person.

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Like, it's basic level, but that basic level is a hurdle that most people won't jump

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out.

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Welcome to the game where we talk about how to get more customers, how to make more

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customers, how to keep them longer, and the many failures and lessons we have learned

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along the way.

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I hope you enjoy and subscribe.

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What's up everybody?

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Today we are joined by a good friend of mine, Mr. Alex or Mosey, Alex is in the middle

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of building a massive empire with acquisition.com, many of you guys have seen him in his social

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media, his YouTube, Instagram stories, all the goodness, he's never skips desserts.

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The man is a protein theme, but more importantly, a business phenom, so one of the best ways

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I've ever introduced Alex, if anybody ever asked my opinion on Alex, I say, man, this guy

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has an Ivy League-type knowledge with mixed with street smarts, which is a very rare breed

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indeed.

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And I think on top of that, I love the fact that he doesn't look like that at all, the fact

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that he just doesn't care what anybody thinks, always rocking the tank top, the mixture.

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He doesn't care what anybody thinks, welcome to show Mr. Alex.

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Thanks for having me, man, I appreciate the intro, that was one of the most sick ones

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and I'm proud of both sides.

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Good deal, dude.

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So, me and you, Alex, we go back, I was looking through my text messages, we met about

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four years ago at a mastermind down in Utah of all places and got to know you and your

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wife and the thing that I always impress me is just how straight forward to the point,

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never beat around the bush, very logical.

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I love that about your relationship with business, your relationship with people, your relationship

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with everything.

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So, obviously, you've completely shifted gears in your career, you went and built this

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amazing business with Jim Launch.

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Now you're building an acquisition.com, you got a really cool podcast, what is pushing

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and motivating you right now?

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I just enjoy playing the game, I think that's the biggest part of it and so I write books

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about business, I make content about business and when I'm not doing those things, I'm doing

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business.

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It's like that's what I think about all day and probably like you go to a restaurant

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and you're like, man, how many tables do you think they turn through here and like, what

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do you think they get these shrimp at and then you're like, huh, I wonder where they're

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recruiting the staff from and like, I wonder how they market, like, is how did we hear

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about this?

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Do we?

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Y'all bet and how do we hear?

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No, somebody told us that.

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You start reverse engineering stuff and I remember listening to you, I think it was

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a little Wayne interview and he was like, I can't stop rhyming, he's like, I can't stop

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rhyming.

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He's like, it's this obsession and I feel like it's kind of the same thing for me with

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business in general.

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So, I just like a lot and it happens to have a monetary outcome but I know I was like,

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I would do it if it didn't make money because I do lots of things that are business related

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that don't make me money.

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Absolutely.

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So, I love what you bring it up like, hey, I go into a restaurant and start thinking

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about things.

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Which by the way, there are some places that have to be cover-ups for the mafia because

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like, for example, Arby's, like, there is never a car there and I go there and I'll

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eat a turkey sandwich because it's like one of the only quick things that I can get

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that you're somewhat good.

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It's like, dude, there's no way, there's no way these guys aren't a cover-up for drugs

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for the mafia because this has got to be a laundry scheme.

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I definitely have seen some things in like shopping centers, this doesn't make sense.

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That's what I've been up to primarily.

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We've been massively investing in media overall because, you know, the overarching idea

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like when I decided to step down from Jim Lunch was that Jim Lunch, in my opinion, was

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going to eventually become an investment company.

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So, you know, at a certain, you know, there's 50,000 microgemoners in the US and so we had

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already talked to 20,000 when I stepped down.

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So, like, and I found a lot of the advice that, you know, actually, I'll rewind for a

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second.

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I'll tell you a story that you may not know this.

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So, when I went to, we had that little media and it was like, you mean like six other

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people at your cabin and so some of my audience was nice like when I talked about that meetup

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that was actually with Chris and together it was like the eight of us were doing half a

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billion a year in revenue which I thought was pretty cool.

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You know what I mean?

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If you just added up all the bits, it might have been higher than that but it was at least

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half a billion a year in revenue and it was interesting from an experience for me because

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that meeting was actually one of the reasons I decided to sell Jim Lunch and the big takeaway

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for me like even though we talked about lots of stuff.

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Yeah, we talked about lots of, you know, strategies, tactics, hiring people, scaling,

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blah, blah, that kind of jazz.

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But the biggest takeaway I had was I looked at everybody in the room who was doing more

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revenue than I was and you know, I was like, okay, is it their skills that I'm lacking?

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What am I missing?

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Right?

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And the biggest thing that I saw as my takeaway was I was just in a pond and everyone

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else was going after an ocean.

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And so I just needed to, I mean VC guys know this because they look at, you know, tech

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companies are going to invest in and the first question they ask is what's 10, you know,

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what's total just for market?

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And I never asked that question because when I come into the business game, it was like

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niche, niche, niche, niche, niche.

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And I do think that's 100% the right advice when you're starting out.

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But at some point you have to expand and so I had two directions I could have expanded

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in.

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So one is like, I continue to expand more broadly in fitness.

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So I go after health clubs which is exactly what Jim Lunch is doing now is they're going

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after bigger, big chain gyms, what I call like facility leasing gyms, it's like lots

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of equipment, lots of treadmills, I kind of think we were all service-based facilities.

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Well, we could go down market, go after like personal trainers and fitness enthusiasts.

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And so like, there's really kind of the directions there.

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But at that point, I've been in fitness for a decade.

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And I think, you know, if I hadn't sold, then I could have continued to go down that path,

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but I didn't want to be known as the fitness guy.

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Like I already had felt kind of tired of being known as the gym guy.

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And you can make an argument that that would have been a better move because I've known

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the space and you just get deeper into your knowledge and that becomes your competitive

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advantage.

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But in September of 19, I started making general visits content and I stopped making

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content about gyms.

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And so it was actually almost at that time that things started growing for me.

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And so like my podcast, I went from talking about only gyms to talking about business

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and then it started growing, even though I've been doing it for like two or three years

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at that point.

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And then I think a year later after that, I started making my first YouTube videos.

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And so those were kind of like the first things I started doing from a general business perspective

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because the general business market is a lot bigger than the gym market.

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And I wanted something that would never stop compounding.

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That was like one of the big lessons that I had from gym lunch.

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And I talked to a lot of business owners that have a not like the perfect vehicle when

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they start their first business because they didn't think about it.

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Like I just thought I was just trying to not broke, but like playing it out and thinking

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like what's the, you have to have one or multiple compounding mechanisms within the business

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in order for it to be able to reach like reach without force.

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Like could I, you know, get to a thousand goal callers, like sure I could, but like,

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can I take that same effort and allocate it somewhere else and get a higher return?

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And so that's that's ultimately why we started doing all the content stuff.

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I saw that media has a huge compounding effect like your audience itself compounds.

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So it's like 10% more people find out about me every month.

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And like when you have 10 people, you go to 11, but when you have 10 million, you go to

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11, but it just takes time.

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And so that was kind of that.

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Right.

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That was one of the big reasons.

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So for my audience that may not know your, your whole story, let's, let's rewind.

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I know, I know there was like a big factor.

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Like you went to the Ivy League school, you were planning on following in, in the footsteps

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of your father as far as being a professional, right?

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I know your dad was in the medical field, but you were going to go, I think you worked

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for like a government contractor or whatnot, walk us through kind of some of those defining

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moments that got you to launching the gym.

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Yeah.

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So I graduated three years from Vanderbilt, because I just did extra credits and did summer

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work and whatnot.

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So I could get ahead.

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And then I got a consulting job at a boutique strategy firm that did defense contracting

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so they had space cyber intelligence, really those projects that I worked on.

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They looked really good on paper.

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It sounded great at coxote parties, but I really did not enjoy the work.

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And being where I'm at now, I would look back and probably tell myself like maybe you

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need to switch companies.

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Like you know what I mean?

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Like it's not that I didn't necessarily enjoy the war.

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I could just walk the three people I saw all the time or maybe like, you know, there's

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a lot of other variables, but I extrapolated that's like, I don't want this to be my life

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which was true.

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And I saw the partner of the firm was what their life looked like, you know, it's like

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that's what 20 years from now looks like or three years from now looks like I don't want

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that life.

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And so I was pretty depressed at that point.

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So just sad that like life was working out the way I thought it was going to, even

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though I had done all the things I thought I was supposed to do.

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And so I started thinking, what do I actually like?

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And I knew I wanted to start a business.

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And so I started applying to business schools.

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And the first question on the hardware or whatever one of the schools was, how will a booth

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MBA help your long and short-term goals?

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It's like a standard question.

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It's not like, I mean, it's not a complicated question.

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But I ended up staring at it for like three days.

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Yeah.

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And instead of starting your three days and being like, I don't know if this is how

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my short-term goals where I was at right then right after two years out, I was two years

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out of college.

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You know what I mean?

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So I was 20, not even.

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I think I was 22.

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When I was thinking about applying because I just wanted to change.

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But I thought about it for a few days and I was like, you know what I think, I think

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rather than for going to years of income and incurring $120,000 in debt to do this, I

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could take the 50 grand I have saved up and start a business and like learn that amount

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and median income coming out of business school at the time was 120 grand.

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And so I was like, I just got to get to Tangerine Amud's from my own savings with a business

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to then like kind of a place to two.

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And so I was like, if I have no kids, I have no wife, like if I'm afraid to take a risk

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now, like, I'll never be able to take a risk later.

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And transparently, I still think the hardest decision I've ever made was pretty much

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off today.

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Like, for sure.

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I was 22 when I quit.

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You got through school pretty quick.

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I mean, so you're 22, you're considering going to get in your MBA or whatnot, and that's

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when you, and you said that that's the hardest decision, like, talk us through that.

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Like, why was it the hardest decision?

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Well, for me, it was just that I didn't want to disappoint my dad.

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You know, it was interesting because like, the happiest time my father's life was the saddest

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of mine.

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You know what I mean?

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Like, I had done everything that he had told me to do up to that point.

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And I was living 100% of the life that he wanted me to live rather than the life that

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I wanted to live.

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And so, I mean, for anybody who has like a parent or an uncle or a brother or whatever

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it is that you're trying to live up to, I mean, it was tough because like, you know, I

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was one of the approval of my dad and it was like the closest time that I ever had to

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like, having it.

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And he was pumped.

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You know, we'd go out to get lunch like two days or three days a week because I moved

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close enough to home that we could do that and say he was like, he got some, you know,

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brag about me to his friends and that was like, that was different, you know?

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And every time I'll talk about opening a business, he was like, yeah, yeah, like, do this and

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go to business school and then, you know, whatever.

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And I was like, because he's always full of formal education, so he was like, yeah, business

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school, that makes sense.

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Like, go do that.

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And every time I bring it out, you keep like, you know, like, yeah, yeah, like come over

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and we'll talk about it.

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We'll talk about it once and say it's just like months and months and months of like kind

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of always having that kind of pulled away and then when I decided to quit, it took me

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six months from what I thought I wanted to quit when I actually quit and it was like

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six months of like, really tough every day, like pacing, like, you know, I mean, like,

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I lived alone just like calling everybody I knew, probably to the point where everybody

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I knew like was sick of hearing me like talk about this debate over and over again.

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And finally, he's just making it in our rating.

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Yeah, exactly.

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And finally, I just figured there's also a little micro-lumbus.

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But one of them was like, I was reading all these self-help books at that time.

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So I was reading like, you know, a few books a week because I was like trying to like,

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you know, invest in myself and I realized after like my 20th self-help book, that like,

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my life was the same.

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And some of the books said things that contradicted one another, you know what I mean?

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Some were like, manifest everything, other ones are like, don't manifest anything.

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And I was like, right.

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I'm so, I'm sorry, I'm like, that's you.

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Yeah.

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And so finally, it was actually like down side, you know, just like down side decision-making,

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which is like what, what ended up driving it for me, just saying like, okay,

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well, worst case scenario is I lose all the money that I've saved up and my business fails.

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And then I can go to business school with like a real-world experience and I can write

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a season off with it.

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So that was like, it sounds so simple now, but like that being my worst case ended up

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being the thing that I decided to like lean a lot on.

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And so I still knew my dad was going to be game for it.

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I basically left without telling anyone and I called my dad when I was halfway across

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the country because I drove to California and I called him up and I was like, hey, you

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know, I'm going to start that business and he was like, all right, we'll come over

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where you talk about it.

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And I already had, you know, I already knew that you just talked me up and led you

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again.

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And so I was like, no, I can't.

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I was like, why?

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I'm in Ohio, right?

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I'm just like, I then obviously at that point, you know, it was very exciting.

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And I was wearing so extreme, you know, like you never balanced, like you need to be more

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balanced to follow along.

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And the thing is, a lot of people will hear that story and be like, oh, well, it's

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fully your dad's probably happy with you now, but like we weren't cool for a while, like

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a long while, not like months, like years.

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You know, we stayed in touch, like I'm a son.

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I was alive.

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You know, I shoot the occasional tax, like two, three minute call, like, once a month

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or something.

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But I looked at three different businesses that thought about starting a frozen universe

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stamp.

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A test prep, because I was good at taking standardized stuff.

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And I mean, because I go from like a six already, I think on the GMAT one, I took it the

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first time to a seven, 30 or something, 40, which was like 20 points higher than Harvard's

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mitzvah at the time to get it.

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Actually, so you just did your, so like, yeah, so you're probably from there with the

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suit.

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I got a sum, there was some for you on it.

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And all I did to prep for it was I bought every GMAT book at Barnes and Noble and like

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the test prep section.

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And they're all like these phone book thick things, because I found this research study

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that said, there's wine on a chart that said, the more problems you do, the better your

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scores.

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Like, it was just straight up, just like problems score.

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And so I was like, great.

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I can, like, input out of, output equations for like success, like, I can do that.

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So I did four hours a day of problems for 16 weeks.

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And that's what got my score about Harvard's mitzvah.

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And so I was like, okay, I could, I could teach people how to do that.

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Hey, most of the nation, quick break just to let you know that we've been starting to

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post on LinkedIn and want to connect with you.

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All right.

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So send me a connection request and note letting me know that you listened to the show.

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And I will accept it.

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There's anyone you think that we should be connected with, tag them in one of my or

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layless posts.

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And I will give you all the love in the world.

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All right.

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So let's get back to the show.

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I couldn't afford the yogurt thing because I want to call it up like franchises and stuff.

293
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They were like 250 grandles.

294
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And so then it was just test prep and gyms because I was into fitness already.

295
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So it's like, I kind of have a little bit of advantage there.

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And then I was going to do a test prep thing.

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And then I packed all this stuff and I gave it to somebody who's going to be my partner

298
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in the data, ended up taking it and just doing it on their own.

299
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And so I kind of had like a bad taste in my mouth from that.

300
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So I was like, I guess I'm going to do fitness.

301
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And I had this lady at the gym that I was working out at, asked me to meet her for a lunch

302
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like a much older.

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And I was like, it wasn't weird.

304
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So anyways, I met her for lunch because she wanted to ask me about nutrition.

305
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So I was like, sure.

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And so I talked her for an hour about like what she could do with her food or whatever.

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And then she had to be in check for a hundred bucks.

308
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I was in business.

309
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But the idea this lady just gave me a check for a hundred dollars for like sitting down

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with her.

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I was like, well, like I could make money.

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And so there was a lot of like little things that happened.

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And then when I finally decided to leave was because I reached out to pretty different

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gym owners who looked like they were doing okay.

315
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And I said like, can I just work for you for free?

316
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And no one got back to me.

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I said for one guy and he said, yeah, you can work for me for free.

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And so I drove across the country to his gym.

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And I showed up at the front door and he was like, I was like, hey, I'm here.

320
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And he was like, I'm doing it right now.

321
00:16:04.640 --> 00:16:05.640
Like what?

322
00:16:05.640 --> 00:16:06.640
Yeah.

323
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He was like, well, where are you staying?

324
00:16:08.280 --> 00:16:09.280
I was like, I don't know yet.

325
00:16:09.280 --> 00:16:11.720
He's like, you mean you literally like drove directly to my gym.

326
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I was like, yeah.

327
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I was like, I didn't help you know what I mean.

328
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And so he was like, you can stay in my place tonight, but like, you need to find some

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place.

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I was like, yeah, figured out.

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And so the next morning, he like, what like stand up stood on a box and was like, hey,

332
00:16:24.280 --> 00:16:26.440
does anybody have an extra bedroom for this kid?

333
00:16:26.440 --> 00:16:30.760
And he's like, morning at me like in the whole thing about that little gym.

334
00:16:30.760 --> 00:16:33.640
And this dude came up to me and I like worked out with that gym owner.

335
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He had like a crew of three or four guys he trained with in the morning at like 4 a.m.

336
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And so one of the guys I'd worked out with was like, you can stay one of my spare bedrooms.

337
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And so, you know, I paid a few hundred bucks a month and rent for one of these, this

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guy's bedroom.

339
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You wanted to get in shape.

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He was like, hey, just make sure I don't eat like crap.

341
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And I was like, okay, I can do that.

342
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And that was how I got my foot into fitness.

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00:16:54.560 --> 00:16:59.040
And as a fun side note for the audience, like, I was working a white collar job on pace

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to be able to make, you know, a hundred grand plus.

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And then, you know, obviously, two years after business school, they scale up from there.

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And I went all the way back to basically being a trainer, which doesn't even require

347
00:17:10.480 --> 00:17:15.280
a college education, or the experience I had for, I think it was like, I don't know,

348
00:17:15.280 --> 00:17:18.760
12 bucks an hour or something like that, I don't even know what I was getting at.

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And so, like, a lot of times, I think you have to take some steps back if you want to

350
00:17:22.520 --> 00:17:23.520
start something new.

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00:17:23.520 --> 00:17:27.560
And dude, I think that's such a key principle that a lot of people don't quite understand

352
00:17:27.560 --> 00:17:33.080
is like the value of experience and education in doing what you want to go and build is

353
00:17:33.080 --> 00:17:36.840
worth so much more than the short term dollars that you're going to get paid.

354
00:17:36.840 --> 00:17:42.280
And so that I love the idea of like going and working for somebody for free, especially

355
00:17:42.280 --> 00:17:48.520
if that somebody is like an incredible mentor that can really catapult your career, right?

356
00:17:48.760 --> 00:17:53.000
There's not a successful entrepreneur in the world that would turn down a hungry,

357
00:17:53.000 --> 00:17:57.640
guy or girl that's like, hey, let me come learn and work for you for free and just,

358
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you just mentor and I'll do whatever you say, right?

359
00:18:00.120 --> 00:18:02.360
Like, I mean, everybody's going to take a piece of that.

360
00:18:02.360 --> 00:18:04.520
You know, actually, I want to give some caveats to this.

361
00:18:04.520 --> 00:18:08.920
I think you'll agree with me because I've given this advice a lot and I had my training partner.

362
00:18:08.920 --> 00:18:11.960
I was talking about a kid who came up to me and was like, hey, can I work for you free?

363
00:18:11.960 --> 00:18:15.400
And probably with your steps, station and stats that you're getting right now,

364
00:18:15.400 --> 00:18:17.080
you'll probably already do.

365
00:18:17.080 --> 00:18:20.280
But like, I have, you know, I probably get 50 a day.

366
00:18:20.280 --> 00:18:23.800
People saying like, can I work for free for you or do something for free for you?

367
00:18:23.800 --> 00:18:26.040
And so two or three big caveats around this.

368
00:18:26.760 --> 00:18:30.360
Number one is that I recommend that if you're going to try and do this approach,

369
00:18:30.360 --> 00:18:32.840
you want to go to somebody who's one or two steps ahead of you.

370
00:18:32.840 --> 00:18:35.640
Elon Musk, if you're like, hey, Elon, can I get you coffee for you?

371
00:18:35.640 --> 00:18:37.320
Like, Elon doesn't need you to get his coffee.

372
00:18:38.520 --> 00:18:41.880
Like, it's not like he's going to sit down every morning, give you a one hour coaching call

373
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because you gave him his coffee.

374
00:18:43.080 --> 00:18:45.080
Like, people don't think about this, right?

375
00:18:45.160 --> 00:18:50.520
And there's this issue that I see amongst four people that think that their time is worth something.

376
00:18:51.240 --> 00:18:52.120
And it's not.

377
00:18:52.120 --> 00:18:54.120
There's no shortage of low skilled labor.

378
00:18:54.120 --> 00:18:57.960
They have this idea that if I'm willing to do $30,000 a year work for you,

379
00:18:57.960 --> 00:19:02.200
you now owe me all of your time because I'm giving you my time.

380
00:19:02.200 --> 00:19:03.640
So my minutes are the same as your minutes.

381
00:19:03.640 --> 00:19:06.120
But they're clearly not because you're pursuing me and I'm not pursuing you.

382
00:19:06.120 --> 00:19:09.640
And so caveat number one is like, you want to go to somebody who has supplied a man

383
00:19:09.640 --> 00:19:12.120
of free labor is in your favor.

384
00:19:12.200 --> 00:19:14.840
So if somebody who's one or two steps ahead of you, they probably don't have a lot of people

385
00:19:14.840 --> 00:19:16.280
saying they want to work for free.

386
00:19:16.280 --> 00:19:18.760
Right now, that person might not have all the skills that you love muskats,

387
00:19:18.760 --> 00:19:20.200
but they got more skills than you.

388
00:19:20.200 --> 00:19:24.280
And so it's like, okay, so number one is God for people who are just a couple steps ahead.

389
00:19:25.080 --> 00:19:29.240
Number two is you want to make them an offer that's so good that they feel stupid saying,

390
00:19:29.240 --> 00:19:31.400
no, because like, I don't want people to get this twisted.

391
00:19:31.400 --> 00:19:33.000
Like, you were getting the better into the deal.

392
00:19:33.000 --> 00:19:36.440
If someone starts working with Chris and just shadows, you every day, right?

393
00:19:36.440 --> 00:19:38.760
Or shadows me every day, let's not pretend here.

394
00:19:38.760 --> 00:19:41.240
Like, my life is not better off because you're in it now.

395
00:19:41.880 --> 00:19:46.680
Your life is going to be significantly better because I'm just like, I don't want to sugar go.

396
00:19:46.680 --> 00:19:48.600
Like, let's be real for a second, right?

397
00:19:48.600 --> 00:19:52.760
And so in order to do that, like, you have to provide value.

398
00:19:52.760 --> 00:19:55.240
And so one of the things that I see, and I get this in my DMs all the time,

399
00:19:55.240 --> 00:20:00.120
which is like, hey, I like to do this in exchange for working alongside you.

400
00:20:00.120 --> 00:20:05.880
And I'm like, no, first off, like, the whole principle of giving first is in an offer to get first.

401
00:20:05.880 --> 00:20:09.880
It is giving first period without expectation of something back.

402
00:20:09.960 --> 00:20:11.480
So it's like, what is Chris need?

403
00:20:11.480 --> 00:20:17.080
Well, Chris probably wants somebody to edit and cut his podcasts or take his podcasts and redistribute them.

404
00:20:17.080 --> 00:20:18.360
You don't offer to do that.

405
00:20:18.360 --> 00:20:20.600
You just do it and then send it to him.

406
00:20:20.600 --> 00:20:23.000
And then you keep doing it and keep sending it to him.

407
00:20:23.000 --> 00:20:27.000
And I'll value that if you do that for 10, if the 100 days straight,

408
00:20:27.560 --> 00:20:30.200
Chris will be like, well, damn, this kid is like really, really hungry.

409
00:20:30.200 --> 00:20:31.560
Like, he's willing to continue.

410
00:20:31.560 --> 00:20:34.360
He took the initiative, figured out what I wanted, et cetera.

411
00:20:34.360 --> 00:20:36.680
Because the alternative of that, right?

412
00:20:36.680 --> 00:20:40.200
Is that you come up and you say, hey, Chris, I want to work for you for free.

413
00:20:40.200 --> 00:20:42.200
And he says, what's the next thing he's going to say?

414
00:20:42.200 --> 00:20:43.880
He's going to be like, what can you do?

415
00:20:43.880 --> 00:20:45.160
And now what do you ask Chris to do?

416
00:20:45.160 --> 00:20:46.200
You're asking Chris to work for you.

417
00:20:47.000 --> 00:20:49.960
Because we have to figure out what you're good at.

418
00:20:49.960 --> 00:20:52.920
And we have to think all this, like, I'm doing all this work for you, right?

419
00:20:52.920 --> 00:20:54.840
Instead, it's like, you have to show the initiative.

420
00:20:54.840 --> 00:20:56.200
You have to have some skill.

421
00:20:56.200 --> 00:20:57.880
You have to demonstrate that you have the skill.

422
00:20:57.880 --> 00:21:00.040
And then you can identify a need for another person.

423
00:21:00.040 --> 00:21:01.400
Like, it's basic level.

424
00:21:01.400 --> 00:21:04.280
But that basic level is a hurdle that most people don't jump in.

425
00:21:04.280 --> 00:21:07.320
So I'm a little bit on this because I just happened yesterday.

426
00:21:07.320 --> 00:21:10.360
That is the best explanation.

427
00:21:10.360 --> 00:21:11.320
I freaking love that.

428
00:21:11.320 --> 00:21:15.960
That is probably the best explanation I've ever been given with, like,

429
00:21:15.960 --> 00:21:17.320
the two caveats.

430
00:21:17.320 --> 00:21:20.040
Because, yes, I've always believed the principle of like,

431
00:21:20.040 --> 00:21:22.120
hey, add value and whatever.

432
00:21:22.120 --> 00:21:25.560
But, man, those freaking two caveats are 100% true.

433
00:21:25.560 --> 00:21:29.240
Because yeah, if I have somebody come and be like, to your exact point,

434
00:21:29.240 --> 00:21:32.440
I have guys in my DMs or whatnot all the time.

435
00:21:32.440 --> 00:21:35.560
But the people that actually create the value and give it to me,

436
00:21:35.560 --> 00:21:37.800
you cannot deny that, right?

437
00:21:37.800 --> 00:21:38.680
You just can't deny it.

438
00:21:38.680 --> 00:21:40.040
So it's absolutely phenomenal.

439
00:21:40.040 --> 00:21:41.000
That's great.

440
00:21:41.000 --> 00:21:41.800
That's great.

441
00:21:41.800 --> 00:21:44.440
One of the cost that it qualifies, how much your time is worth, right?

442
00:21:44.440 --> 00:21:48.120
So let's say right now, market rate, like, any CEO wants a big exit,

443
00:21:48.120 --> 00:21:50.280
says, hey, Chris, I'll pay you 25,000 an hour.

444
00:21:50.280 --> 00:21:51.400
So like, have your time, right?

445
00:21:52.120 --> 00:21:56.520
And so for you, it's like an hour of my time, market rate is 25,

446
00:21:56.520 --> 00:21:57.960
35,000, whatever it is, right?

447
00:21:57.960 --> 00:22:00.520
And if the work that this person is doing for a whole year,

448
00:22:00.600 --> 00:22:03.960
is 35,000 dollars worth of work, if you asked me,

449
00:22:03.960 --> 00:22:08.360
or you need an hour a week of my time, right?

450
00:22:08.360 --> 00:22:11.560
I have to think about the opportunity cost of what my time is worth.

451
00:22:11.560 --> 00:22:15.080
And so like, you're actually, like, you have to make sure that the value

452
00:22:15.080 --> 00:22:18.520
you're providing is in excess of the time it's costing me.

453
00:22:18.520 --> 00:22:20.360
And the higher up the person is,

454
00:22:20.360 --> 00:22:22.760
the less of their time you're going to be able to take,

455
00:22:22.760 --> 00:22:25.560
not only because like, it's really valuable,

456
00:22:25.560 --> 00:22:27.480
but like, it's going to be a cost that you're never going to be

457
00:22:27.480 --> 00:22:29.720
able to overcome if you've taken an hour of my time.

458
00:22:29.720 --> 00:22:31.880
And so you've got to be able to take a million a year.

459
00:22:31.880 --> 00:22:33.640
And that's just at cost.

460
00:22:33.640 --> 00:22:34.920
That's breaking.

461
00:22:34.920 --> 00:22:37.640
Like, I would like to get a return on my time, right?

462
00:22:37.640 --> 00:22:39.800
So you've got to be able to make 10 million a year for me

463
00:22:39.800 --> 00:22:41.240
for me to give you an hour a week of my time.

464
00:22:41.240 --> 00:22:42.760
I'm not going to be like, I'm not being a dick here.

465
00:22:42.760 --> 00:22:45.480
I'm just saying like, that's just the max, right?

466
00:22:45.480 --> 00:22:47.640
And so the real real is the higher up,

467
00:22:47.640 --> 00:22:49.720
the higher up the person is that you're trying to go after,

468
00:22:49.720 --> 00:22:51.960
you might have to do what we just said

469
00:22:51.960 --> 00:22:54.200
for somebody who works for Chris,

470
00:22:54.200 --> 00:22:56.440
so for what if Chris is leaders?

471
00:22:56.440 --> 00:22:58.600
And then you prove to that person that you're worth it.

472
00:22:58.600 --> 00:22:59.800
And then you get a seat.

473
00:22:59.800 --> 00:23:02.520
And then you have, then you get two or three steps closer.

474
00:23:02.520 --> 00:23:04.680
And that's the idea is you keep trading up

475
00:23:04.680 --> 00:23:06.200
so that you can get closer to the person.

476
00:23:06.200 --> 00:23:08.840
Like, I can't reach out to you on Musk and say,

477
00:23:08.840 --> 00:23:11.160
I'll work for you for free because he wouldn't care.

478
00:23:11.160 --> 00:23:12.280
Why is he going to care for you?

479
00:23:13.240 --> 00:23:14.840
He'd be like, Alex who?

480
00:23:15.480 --> 00:23:16.120
Alex who?

481
00:23:16.120 --> 00:23:18.120
No, I don't want him.

482
00:23:18.120 --> 00:23:21.240
So I love how your stuff is just so black and white, right?

483
00:23:21.240 --> 00:23:23.000
Like, one plus one equals two,

484
00:23:23.000 --> 00:23:24.200
or we ain't doing it, right?

485
00:23:24.200 --> 00:23:26.760
Like, it's just, there's no being around the bush.

486
00:23:26.760 --> 00:23:28.200
It makes it work.

487
00:23:28.200 --> 00:23:32.520
So how does somebody get to Alex or Mosey, right?

488
00:23:32.520 --> 00:23:36.760
Like, what value are you lacking that if somebody offered?

489
00:23:36.760 --> 00:23:39.480
Holy crap, man, I would give that guy an hour of my time.

490
00:23:40.280 --> 00:23:42.760
All right, two easy ways that you can identify

491
00:23:42.760 --> 00:23:44.520
what somebody ahead of you might want

492
00:23:44.520 --> 00:23:46.360
that you could offer them for free, right?

493
00:23:46.360 --> 00:23:49.400
So number one is, look at what they're currently doing

494
00:23:49.400 --> 00:23:52.520
and think is there a way that I can do more of what they're doing?

495
00:23:52.520 --> 00:23:54.040
Or can I help them do it better?

496
00:23:54.040 --> 00:23:56.280
Now, I wouldn't say, hey, I think your stuff sucks,

497
00:23:56.280 --> 00:23:57.480
I can help you do it better.

498
00:23:57.480 --> 00:23:59.400
You've got a people who say that about my social media,

499
00:23:59.400 --> 00:24:00.680
like in my DMs, they're like,

500
00:24:00.680 --> 00:24:02.680
hey, I think you're really missing the mark here on this.

501
00:24:02.680 --> 00:24:05.880
They say from an account that has 500 followers

502
00:24:05.880 --> 00:24:07.640
to my million-person account.

503
00:24:07.640 --> 00:24:08.600
And I'm like, really though?

504
00:24:08.600 --> 00:24:10.760
Like, do you think that's the angle you're going to try and take?

505
00:24:10.760 --> 00:24:13.320
Like, probably not the best strategy, right?

506
00:24:13.320 --> 00:24:15.960
And so it's like, you want to see what I'm currently doing?

507
00:24:15.960 --> 00:24:20.040
Doing more, it's like, hey, you might need more clips of you, right?

508
00:24:20.120 --> 00:24:21.560
So I can help do that.

509
00:24:21.560 --> 00:24:23.720
And instead of saying it, you do it first, right?

510
00:24:23.720 --> 00:24:24.680
You don't say I can do more.

511
00:24:24.680 --> 00:24:26.040
Let's just do it.

512
00:24:26.040 --> 00:24:27.880
Or you say, I think we can do them better

513
00:24:27.880 --> 00:24:29.960
because there's some trends that you're missing out on.

514
00:24:29.960 --> 00:24:32.840
Again, do it and show it, right?

515
00:24:32.840 --> 00:24:33.880
Show it on top.

516
00:24:33.880 --> 00:24:36.120
So that's number one is looking what they're currently doing

517
00:24:36.120 --> 00:24:38.200
and can they do more or they can they do a better?

518
00:24:38.200 --> 00:24:40.280
The second thing is looking at what they're not doing

519
00:24:40.280 --> 00:24:42.200
that you think they should be doing, right?

520
00:24:42.200 --> 00:24:44.840
So for example, I don't really email my list at all.

521
00:24:44.840 --> 00:24:46.920
Like, we have 1,000 people every day to the joint.

522
00:24:47.000 --> 00:24:48.680
Email us on accusers.com.

523
00:24:48.680 --> 00:24:50.760
And it's because I do want to make sure

524
00:24:50.760 --> 00:24:52.920
that anything I provide is exceptionally valuable

525
00:24:52.920 --> 00:24:54.760
and I haven't had time to do it.

526
00:24:54.760 --> 00:24:57.000
So like, I've sent like two emails in the last year.

527
00:24:57.000 --> 00:24:59.840
And so like, somebody who could help take my words

528
00:24:59.840 --> 00:25:01.720
from other places and then craft them

529
00:25:01.720 --> 00:25:03.080
in the emails that are valuable

530
00:25:03.080 --> 00:25:05.240
would be something that would be great for me.

531
00:25:05.240 --> 00:25:07.480
They might notice that I'm not on Pinterest, right?

532
00:25:07.480 --> 00:25:08.240
Like, I'm not on Pinterest

533
00:25:08.240 --> 00:25:09.760
because I don't understand the platform.

534
00:25:09.760 --> 00:25:11.720
And so like, if you understand Pinterest

535
00:25:11.720 --> 00:25:14.360
and you want like, then start making Pinterest posts for me,

536
00:25:14.360 --> 00:25:16.760
like, talk about easy opportunities.

537
00:25:16.800 --> 00:25:19.400
Go somewhere I'm not and help me take the stuff

538
00:25:19.400 --> 00:25:20.640
already got and repurpose it.

539
00:25:20.640 --> 00:25:21.920
Like, how much time is that for me?

540
00:25:21.920 --> 00:25:23.640
Zero. How much value is it for me?

541
00:25:23.640 --> 00:25:24.800
More than zero.

542
00:25:24.800 --> 00:25:26.840
Right? Because I'm not doing anything there, right?

543
00:25:26.840 --> 00:25:29.600
And so it's more better with what they're currently doing.

544
00:25:29.600 --> 00:25:32.520
And then looking at other places that we could add new

545
00:25:32.520 --> 00:25:35.080
into the cart mix without them having any costs.

546
00:25:35.080 --> 00:25:37.280
So I'm incurring the cost of sifting, sorting,

547
00:25:37.280 --> 00:25:38.920
understanding the platform and posting it

548
00:25:38.920 --> 00:25:40.440
on how it says behalf.

549
00:25:40.440 --> 00:25:41.720
Now, I'm using this as an example,

550
00:25:41.720 --> 00:25:44.000
but the person might be going after

551
00:25:44.000 --> 00:25:46.080
might not be an influence or whatever.

552
00:25:46.080 --> 00:25:47.240
Like, they might have other needs.

553
00:25:47.240 --> 00:25:48.640
I'm just giving you like simple examples

554
00:25:48.640 --> 00:25:49.600
that someone can think through.

555
00:25:49.600 --> 00:25:50.520
I'm like, okay.

556
00:25:50.520 --> 00:25:52.360
How do I make an offer for all of these?

557
00:25:52.360 --> 00:25:53.360
I love it.

558
00:25:53.360 --> 00:25:55.280
So right now, man, to your exact point,

559
00:25:55.280 --> 00:25:57.680
like, I'm not phenomenal at YouTube, right?

560
00:25:57.680 --> 00:25:59.560
Like, I'm just getting going on YouTube,

561
00:25:59.560 --> 00:26:01.080
really starting to understand that platform.

562
00:26:01.080 --> 00:26:04.040
It's a platform that I've avoided for so long, right?

563
00:26:04.040 --> 00:26:06.000
Instagram, Facebook, known that for a while,

564
00:26:06.000 --> 00:26:08.400
known how to do the marketing and whatnot.

565
00:26:08.400 --> 00:26:11.040
But yeah, Pinterest, I mean,

566
00:26:11.040 --> 00:26:14.000
a lot of the things that you're saying, email,

567
00:26:14.000 --> 00:26:17.120
I mean, you operate a lot very similar, right?

568
00:26:17.120 --> 00:26:19.480
I don't email a list, I don't post on Pinterest,

569
00:26:19.480 --> 00:26:21.760
I don't, you know, all these things,

570
00:26:21.760 --> 00:26:24.400
really starting to get into, you know,

571
00:26:24.400 --> 00:26:27.760
and for me, it's like, if somebody could come

572
00:26:27.760 --> 00:26:30.240
and help me figure out how to, you know,

573
00:26:30.240 --> 00:26:33.200
better leverage my time in a lot of ways as far as

574
00:26:33.200 --> 00:26:36.120
like identifying deals, like bringing me deals

575
00:26:36.120 --> 00:26:36.920
to the table, right?

576
00:26:36.920 --> 00:26:40.160
Because I'm in a similar position as you,

577
00:26:40.160 --> 00:26:41.680
where I'm in deal mode, right?

578
00:26:41.680 --> 00:26:44.440
Like looking and evaluating or whatnot.

579
00:26:44.440 --> 00:26:47.960
If somebody went and actually sifted through a deal

580
00:26:47.960 --> 00:26:50.360
and said, Chris, this is the reason, like,

581
00:26:50.360 --> 00:26:52.000
hey, not only am I bringing you a deal,

582
00:26:52.000 --> 00:26:54.240
but I did all the due diligence and the research

583
00:26:54.240 --> 00:26:55.680
and here it is, right?

584
00:26:55.680 --> 00:26:59.520
Like, and you cut out a lot of the my time,

585
00:26:59.520 --> 00:27:02.720
my effort or whatnot and would actually physically

586
00:27:02.720 --> 00:27:04.160
bring it to me.

587
00:27:04.160 --> 00:27:07.960
I mean, that right there, whenever somebody like shows up

588
00:27:07.960 --> 00:27:11.800
and does something that is of high value,

589
00:27:11.800 --> 00:27:14.240
like it's really hard to turn that person down,

590
00:27:14.240 --> 00:27:16.360
especially if, like you said,

591
00:27:16.360 --> 00:27:18.840
they are one to two steps behind you, right?

592
00:27:18.840 --> 00:27:21.880
If it's some employee that's never done a deal,

593
00:27:21.880 --> 00:27:23.160
that's never done it, whatever,

594
00:27:23.160 --> 00:27:25.400
and they're trying to bring it to me, no way.

595
00:27:25.400 --> 00:27:27.320
But if somebody's got a track record and it's like,

596
00:27:27.320 --> 00:27:31.600
hey, I've done 1,000 transactions over the last three years

597
00:27:31.600 --> 00:27:34.200
and I've done transactions with Alex,

598
00:27:34.200 --> 00:27:36.120
I've done transactions with, you know,

599
00:27:36.120 --> 00:27:38.120
this, that, and the other person,

600
00:27:38.120 --> 00:27:40.840
and this is why you're gonna want,

601
00:27:40.840 --> 00:27:43.400
you're gonna look at what I have to offer

602
00:27:43.400 --> 00:27:45.400
or what I'm bringing you, the value I'm creating,

603
00:27:45.400 --> 00:27:47.520
like, I'm paying attention, right?

604
00:27:47.520 --> 00:27:50.200
And so, yeah, man, like there are so many,

605
00:27:50.200 --> 00:27:53.680
so many different ways and people just aren't creative enough.

606
00:27:53.680 --> 00:27:57.120
They just go and they do the stupid DMs

607
00:27:57.120 --> 00:27:59.400
that they copy and paste across a hundred different

608
00:27:59.400 --> 00:28:03.200
influencers platforms and they expect results,

609
00:28:03.200 --> 00:28:05.800
which, you know, you gotta applaud the hustle,

610
00:28:05.800 --> 00:28:08.440
but it's like, dude, just, just think for a minute.

611
00:28:08.440 --> 00:28:11.320
Think like, would this, if I was sitting in your shoes,

612
00:28:11.320 --> 00:28:12.680
would this appeal to me?

613
00:28:12.680 --> 00:28:13.680
It's interesting.