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The biggest mistake that entrepreneurs will make at that point is that they then look at the greener grass on the other side of the fence and say, man, wholesaling is actually the thing I shouldn't be doing flipping. I should be doing wholesaling.

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And then what they think is they see they have uninformed optimism, right? So they go into it being like, this is going to be amazing. And then right after that they get you know six months in and they're like, I now have informed pessimism about this opportunity.

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Welcome to the game where we talk about how to get more customers, how to make more per customer and how to keep them longer and the many failures and lessons we have learned along the way. I hope you enjoy and subscribe.

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So you have your you have husbands and wives you've got work husbands and work wise for you all actually ends up being the same.

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Dave is my work husband as much as he doesn't want to admit it. And I'm curious, you know, like I am actually at a point my wife does not work at the moment. She really does want to work doesn't necessarily she's that super passionate about real estate, but she wants to be a part of the business. Right. What are your thoughts on, you know, involving your spouse in your work. I mean, I feel like y'all can probably speak to this. Those goes. Oh, got him.

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I think it was different for us because when we met, we both were incredibly like voraciously focused on our careers slash businesses and it just so happened that they were in the same industry.

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And we had similar views on what that looked like and like what we want our futures to look like. I have a lot of people that come to me and say like how can I get my wife like interested in.

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In the business and I don't really have an answer because it's like I it wasn't like that. It was like, you know what I mean. And I like it. I liked it on my own and then I met Alex.

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Does it sound like he's saying how do I get this employee that doesn't really want to be in this role to like the role is that the same.

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Yeah, it's like, you know, if she herself has voiced interest, then I think that you make it easy for her to acquire knowledge about it.

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But I think that people have to autonomously like if someone's really actually interested, then they'll be like, can I come to work with you? Can I shadow your calls? Can I do all the start taking things from.

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They start I can do that. I can do that. I can insert themselves. Yeah. And so just like anybody else would I don't look at it like, oh, it's your wife. I look at it like it's a person.

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If they have interest, then they'll find those ways to do it. And they'll be very eager. I think that a lot of people have a great marriage and then say, well, could we also do this together?

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I don't know. You know, I think that there's so many things that we learned in the beginning and that, you know, our natural skills that fit together eliminated a lot of friction.

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But there was still friction, you know, I think in the beginning of working together, even though we had similar mission values, complimentary skill sets, like still learning to work together was a skill of its own.

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It's an ongoing thing that we have to continue to learn and get better at. And I feel like I feel like every year, I'm like, gosh, we've gotten so much better.

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Because it just continues to like, it's not if you're never finished, right?

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We, I'm sorry, go ahead.

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No, and so I think, you know, we had a very different kind of scenario. I think that there's a lot of people who want to enter that.

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But I mean, like it's kind of like I said earlier, like you pay the toll, like there's a toll that's paid, which is a learning curve. And I think it's not a matter of like weeks or months.

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It's years of learning how to work with your spouse.

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Yeah, I was just going to say that I think we actually fell in business love before we fell into like romantic love. And I've said this public before, but like I think Laila and I both loved each other the day we got married.

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I feel like I felt more in love with her the more we did business together.

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Because business was like our first date was only about business and it was four hours long. I didn't even ask her about anything else.

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She was like, Oh, I'm like, Oh, you see this stuff. She's like, Oh, yeah, I heard about these Facebook ads this years ago, right? And I was like, Oh, yeah, I'm running this.

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She's like, what, you know, I mean, like that was the whole like that was four hours, right?

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And at the end of the day, I pitched on working for me. I was like, Hey, this might not work out, but you should totally work for me. Did you still have the hangover?

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It's like the first time I drank in like two years. No, I felt okay that day.

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And at this time, she had a book of business already. So like she knew how to hunt. She knew how to kill. She had a full client roster as a personal trainer.

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And I was a gym owner just a few steps, you know, like a few career steps ahead. I was also older than her.

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And so it seems the violin inspired that you guys got married. I'm sitting here listening to you talk, thinking like you couldn't have created in a lab better partner for each other.

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I, yeah, I, I think that it was, it's very much like when people say like, how do you win the game? It's like you win in the draft.

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So what I had two questions. One is, do you feel like you fell for her as a business partner before romantic partner because your love language is business making money success?

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You've mentioned that before, right? Which led me to the next question I was thinking is we typically do it the other way where we want romantic sparks. We want butterflies and we're like, I'll make all the practical stuff work.

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But I really want to be attracted. You took the opposite approach. And from what we see now, it looks like the romantic stuff happens still like you didn't have to just wander through life until you found that person that exploded with passion.

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Do you think that's good advice for people in general that are trying to figure out who to marry?

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I will say that it has worked exceedingly well for us. And so I think Laila and I talk about this just on her own time a lot where like all the relationships that we had before this kind of were those, you know, crazy chemistry, all that stuff.

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And in the beginning of Laila and I was relationship like, literally on a second date, she was like, I just feel like you're like a friend type of guy.

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Oh, friends. Yeah. Second date. And he hadn't kissed me and I was like, what the hell?

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Yeah, was that your way of trying to tell me needed to do something different?

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Yeah.

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I love it. Okay.

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And then I just gave like the most sickening belly laugh of all time.

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Yeah, and then it's never.

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First time in my entire life, I'd ever been like my entire life that any girl had been like, you seem like a friend guy.

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I have never been a friend that ever.

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You said, if you know what you told me, you're like, I actually respect you.

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Yeah. And that was what it was. You know, I was like, I just like, I was like, I enjoy talking to you.

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Yeah.

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And I was like, I don't feel like I have to like pretend to wait for you to stop talking so that I can try and talk about something that I find more interesting.

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And so it's not like, okay, your turn now to talk about your day.

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I was like, I just want nothing to do with that.

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Like you just killed me inside.

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And so I just liked hanging.

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And I think we hung out every day after the first date.

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And we didn't go on any dates for like a month.

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And then till finally Laila was like, you have not taken me anywhere.

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But we spent all day.

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I was like, I'm going to be working here if you want to meet me there.

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And then she would just work next to me.

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And that was what we did after like the first date.

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And then I was like, I'm going to start this thing called gym launch.

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And she was like, okay, I was like, you should quit your job, join.

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Do my thing, you know.

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And still like she didn't.

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And then I did the thing and came back and I was like, look, it worked.

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And then she was like, I've heard me mention the moment that you were like, that's a girl for me.

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I don't remember the details of the story.

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I had something to do with her going overseas or out of town to go crush a gym that you had just started.

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And you hammered the getting the sign up.

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You basically filled it with lifeblood so that it could exist.

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And that was when like it clicked for you.

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Like there was something different.

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Did the romantic part change at that point?

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Do you remember?

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It didn't.

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It didn't change at that point.

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You just put it aside.

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It made too much sense as the right word.

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But it was like, she had basically like eternally earned my respect at that point.

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Like I already respected her.

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But like when she had gotten into that really tough spot or I was in that really tough spot.

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And basically, you know, at any other point, I would have expected.

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It would have been reasonable for any other person just like walk away because we split up and she went.

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And so she had quit her job to join me do this thing six months later.

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I'm like, I don't know if I can do this.

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I'm so overwhelmed.

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I've got nine businesses.

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None of them make you money.

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You know, I've got some of you stole from me.

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I had all this stuff that's going wrong.

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I just had to do why my mother's in the hospital.

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I'm just like, I have nothing left.

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And so she was like, well, I'm going to go to the launch that we're supposed to do.

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And then she broke every record.

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She still has the all-time record for the biggest launch.

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And it was like, she stood tall when shit was tough.

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And I think that's where I was like, well, wherever I want to go, I'm going to need someone like that.

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I think that's where all my best friends came from.

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Those moments when you don't feel strong, you feel vulnerable, you know you need somebody.

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And they show up for you.

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Like it creates a bond that is deeper than just an attraction they can come and can go.

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She made a hundred grand in 2040.

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At a time when you needed it, every dollar than any other time, right?

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Every dollar of it.

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Do you ever go to bed at night and just think like how awesome you are at that moment?

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Oh, this is because of me.

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You like, it was like the ninth inning.

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Yeah.

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You have a mirror.

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Two outs, you know, two strikes, ninth inning, bottom of the ninth.

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And you hit the home run that led to the New York cake.

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He's becoming the biggest brand.

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But I was just going to full circle it, which is just like a lot of people are going through the dating side of this.

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Or they're in the marriage side.

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There's two different seasons on this.

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Like if you were on the dating side, I do not give advice because I think so much of, like,

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there's so much individual variation that goes into relationships and whatnot.

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We can only comment on the fact that like, this was a very different dynamic for both of us.

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And it just so happened to have worked out.

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And all I can share is that like, if you think about something all day long every day,

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then it is very helpful to have someone else who also thinks about the exact thing.

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Like, not many people could have figured out how to hit your level language there.

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It just talks me about business all day.

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What about from your side?

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Like, what advice would you give to guys that are trying to figure out how do I get a girl in my life

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that can also work with me?

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How do I figure out if we're partners?

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I think the first piece of advice that I would give is like, what I'm so grateful for with our relationship is that

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we've never compared it to anyone else's.

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And I think that even people comparing their relationship to ours, you're going to lose.

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Because you can't be Alex and Leila.

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And I think what we've never subscribed to is like any traditional relationship norms, rules.

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Is this okay? Is that okay? Is this bad? Is this good?

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One day, never weak.

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We literally will say we're like, put in the counter.

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We don't care if it's good or bad.

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We like it and it works for us.

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And so I think everyone has to find that in their relationship.

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And I wish everyone could just release judgment of their relationship.

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And if you like it and it works for both of you, then keep doing it.

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I don't care what that looks like. I don't think anyone else does.

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But I think that we're so busy comparing ourselves and looking at, you know, people only see us on social media.

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And I do think that we're pretty transparent.

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But at the same time, it's like, you know, no one relationship looks the same.

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And so it's just hard to, you just have to stop judging yourself for whatever you do have.

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If it's working for you, yeah.

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Maybe it works better in other places that ours doesn't, you know what I mean?

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And you're just seeing one side.

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You're like, hear us on this podcast.

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You're like, man, wouldn't that be nice?

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But maybe maybe if something else that we don't have, you know what I mean?

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And we just don't know it doesn't exist.

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Yeah, and we're good with that.

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Yeah, works for us though.

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Real quick, guys, if you can think about how you found this podcast, somebody probably tweeted it, told you about it,

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shared it on Instagram or something like that.

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The only way this grows is through word of mouth.

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And so I don't run ads.

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I don't do sponsorships.

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I don't sell anything.

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My only ask is that you continue to pay it forward.

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Do whoever showed you or however you found out about this podcast that you do the exact same thing.

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So if it was a review, if it was a post, if you do that, it would mean the world to me,

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and you'll throw some good karma out there for another entrepreneur.

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Before we wrap up today, I did want to ask, you know, you mentioned Dave Ramsey a little bit earlier.

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Did you recently have like a light bulb moment in how you invest your money?

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Well, I saw a podcast that he did with Graham Stefan, however, what it was.

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But Graham had him look at his investment portfolio.

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And he was asking Dave to just analyze it.

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And before Dave looked at it, he was like, well, what I can tell you is having talked to all the billionaires that I know,

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they all tend to do one thing that they like and they're good at and they just do a lot of it.

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And so he asked the follow-up question to Graham.

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He said, okay, if this pie chart, this circle where you're total knowledge and experience and resources and connections,

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what percentage of it would be like stock market stuff, what percentage of it would be real estate, what percentage of it would be business, et cetera.

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And he's like, well, shoot, I probably say 85% of my knowledge is about real estate.

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And when he looked at the circle, 85% of his assets were real estate.

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And he's like, well, then I think this is a perfect distribution for you.

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And that one bit was what ultimately gave me, it felt like it gave me permission to do what we kind of wanted to do.

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But it didn't feel like it was right because to the point about where we're talking about relationships,

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you know, I had spoken to all the guys that I knew who were at 500 billion and up who were ahead of me and I was like,

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what should I do with this money, like how should I invest you?

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Like all this stuff, and literally every single person heading entirely of in strategy.

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And so I was like, maybe I should get hard money lending.

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Maybe I should get into, you know, like fix and flip stuff. Maybe I should just buy apartment buildings.

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Maybe we should do business invest.

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But wait, are we doing business? What if we just start another business?

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You know, like I was going through all this stuff and I just didn't know what to do.

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But when I thought about that, I was like, we like business and we're good at business.

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And so let's just, if I were to draw that circle, it would be 100% business.

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Yeah. And so our circle of assets, though high risk from the outside,

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when you're buying companies that are in two to five million in profit a year,

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which is usually around the size that we come in, those are from an investor class asset,

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considered risky, you know, risky, risky investments.

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But, you know, to quote more above, it's only risky if you don't know what you're doing, right?

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And a lot of times I'm sure there's real, I mean, to be fair, there's always, there's always bodies.

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You know what I mean? But at least if you know which closets are going to have the bodies,

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then you're like, oh, I know there's going to be bodies there.

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And you don't get, I mean, sure, we still get surprised everyone's in a while.

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But you have fewer surprises and the damage that you suffer from the surprises

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continues to go down and down. And so you can get outsized returns because you have an information advantage.

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And so that's, that was the piece that Dave gave us.

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And then that's why acquisition, we're like, well, what are we really good at?

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We're really good at scaling brick and mortar, really good at scaling services,

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both consumer service professional services. And it's like, that's what we're going to buy.

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That's what we're going to buy. Man, I watch you do that.

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And I'm just looking at this white board in front of me that you actually have the market

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very misoperative.

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You should have to illustrate it.

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It's great advice though, because everybody else is looking for what they're doing wrong.

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What's the secret? Oh, I'm doing, I'm making money this way,

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but it could be better if it was over here and they're bouncing around.

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And no one asked the question, you said, what are you good at?

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What are you happy doing?

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You make money in that and like, it's going to be a much lighter lift when, when that's what you're doing.

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And if I can tack on to that, like, let's say you've been doing something for like three years

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and you're making some money at it, right?

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In my opinion, the biggest mistake that entrepreneurs will make at that point

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is that they then look at the greener grass on the other side of the fence and say,

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man, wholesaling is actually the thing I shouldn't be doing.

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Flipping, I should be doing wholesaling.

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And that's actually even a little bit too close.

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They say crypto trading or whatever, right?

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Something a little bit more outside of the loop.

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And then what they think is they see they have uninformed optimism.

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So they go into it being like, this is going to be amazing.

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And then right after that, they get, you know, six months in and they're like, I now have informed pessimism

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about this opportunity.

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And then they go into the value of despair.

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And that's usually where they're at at your three-ish, right?

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But the thing is, is like the next part of that loop is informed optimism.

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Is it like, okay, I remember the things that I used to, that got me into this.

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And those things are true, but there are these other things that you also have to account for.

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And then you get to the fifth step, which is just like mastery achievement of the goal, whatever it is.

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And so most people just do step one, two, three over and over again.

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Uninformed optimism, informed pessimism, value of despair, switch.

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Uninformed optimism, informed pessimism, value of despair, switch.

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And so like the thing is, is that when you're at your three, the gains that you get from your three to your four

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are greater in terms of absolute return than the gains that you get from your zero to your one.

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Now you'll learn more in the first year than you do in any other year.

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But the time that you get the outsized return is your 10 to 11.

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Is your 14 to 15.

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And that's where, like, when you're, if you're thinking about like business value, it's way easier to take a business that's doing 20 million a year and take it to 25 million a year,

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than taking company from zero to five million.

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But in terms of absolute of like, which one of these is going to make you wealthier?

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The 20 to 25 is boring as it might be, is going to make you way wealthier than going from zero to five.

247
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And so like a lot of people start over when they really just need to push further.

248
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Yeah, I love that.

249
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So yeah, you're always going to be asking if the grass is greener.

250
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So we're always sitting on the other side.

251
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You always want to know, what is tasty wheat taste like?

252
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I'll call back this from the matrix.

253
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I know.

254
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I know.

255
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You don't have to explain your idea.

256
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I do.

257
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You don't know if I get the matrix.

258
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I've been sitting on that one for 50 minutes.

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Here's your way.

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There will be an opportunity for tasty wheat.

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Can you tell us a little bit about your new book coming out?

262
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Yeah.

263
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A little preview?

264
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Yeah, yeah, for sure.

265
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So the first book, 100 million dollar offers,

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has sold just under 500,000 copies with no advertising.

267
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Thank you.

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Pretty pumped about that.

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Just word of mouth, which has been cool.

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And that book answered the question, what do I sell?

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It's like, what do I sell to anyone?

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That's usually when someone gets into the entrepreneur journey.

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That's what they're trying to figure out.

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The next thing is like, okay, I know what I'm going to sell,

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but who do I sell to?

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It's even though I wrote all of these, like this book

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and that book actually at the same time,

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but I was like, I have to put offers out first.

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And so leads shows how to get,

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I'm going to rewind.

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If I said, hey, what is a lead?

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Right?

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People are like, oh, I know what a lead is.

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We talk about leads all the time.

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But I had a friend of mine who's not at all in business

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and very smart.

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Like a name and a phone number.

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And he was like, so is an Instagram follower elite?

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And I was like, well, I get, I mean, yeah, I guess

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that is also a lead.

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He's like, what about a YouTube subscriber?

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Well, I guess that's not really a lead.

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He's like, why not?

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And that discussion became the pillar that leads

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was built off of, which is a lead is a person you can contact.

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Period. That's what it is.

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But then when you realize that that's the definition of a lead,

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you realize you don't actually want leads.

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You want engaged leads.

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You want someone who's shown interest in the stuff you sell,

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who you can also contact.

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And getting someone from a lead to an engaged lead,

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you create something to make them take that switch.

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And then from there, it's like, okay,

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if I know how to get people to engage, what do I do to do that?

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It's like, well, you have to advertise.

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And so there's four ways that any one person can advertise.

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And there's four ways that you can get other people

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to advertise on your behalf.

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So there's only eight ways that you can get other people

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to know about your stuff.

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We've actually built, we've done over eight figures and sales,

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and each of these eight types, obviously,

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and some of them more than that.

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And so I feel really confident that I know how to build

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referral systems that generate real amounts of traction.

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I know how to build affiliate systems.

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That build real amounts of traction.

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I had to run paid ads. I know how to make content.

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I know how to do cold outbound.

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I know how to run an agency to do these things on our behalf.

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I know how to get employees to do these actions on our behalf.

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And so these are all the different ways

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for people to know about your stuff.

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And if you just know one of them,

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you can make good money.

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If you're not to do a couple of them,

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you can pretty much just write your own track.

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And that, for me, bridges the gap

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for especially the newer entrepreneurs who are coming in

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or the more experienced entrepreneurs who are like,

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okay, I'm at a million a month.

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I'm like, tell me 10 million a month.

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Like, what does that look like?

335
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And so the book starts chronologically

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with like, you have nothing.

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And then the end of the book basically paints the pictures

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step-by-step how to build it.

339
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And so it took two years,

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2,000 hours of writing time.

341
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So six hours a day for two years.

342
00:19:15.640 --> 00:19:17.640
Wow.

343
00:19:17.640 --> 00:19:19.640
It's the first six hours of my day every day.

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To write the book. I'm incredibly proud of it.

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And I do think it will be bigger than it offers.

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My last question for you guys.

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00:19:25.640 --> 00:19:27.640
We've been asking everybody this today.

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My social media handle is David Reagan 24.

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I've been getting roasted by all these marketers

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that say it's boring and nobody likes it.

351
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Your guys are professional opinions.

352
00:19:35.640 --> 00:19:37.640
I think it's terrible is it?

353
00:19:37.640 --> 00:19:39.640
And can I just keep it?

354
00:19:39.640 --> 00:19:41.640
We're wondering if you should drop the 24.

355
00:19:41.640 --> 00:19:43.640
Someone suggested earlier maybe that he had the seven.

356
00:19:43.640 --> 00:19:45.640
So it's David Green 24, seven.

357
00:19:45.640 --> 00:19:47.640
Thoughts.

358
00:19:47.640 --> 00:19:49.640
You won't hurt my feelings.

359
00:19:49.640 --> 00:19:51.640
Oh, no. I think it's just on brand.

360
00:19:51.640 --> 00:19:53.640
Yeah, I think if you've been writing it this long, it's funny.

361
00:19:53.640 --> 00:19:55.640
Yes. That might just be part of the brand.

362
00:19:55.640 --> 00:19:57.640
Yeah, we're laughing with you, bro.

363
00:19:57.640 --> 00:19:59.640
Yeah.

364
00:19:59.640 --> 00:20:01.640
I don't know if you can get your handle at this point.

365
00:20:01.640 --> 00:20:03.640
Because like, trust me, I try to get mine.

366
00:20:03.640 --> 00:20:05.640
Yeah, someone told me hostage.

367
00:20:05.640 --> 00:20:07.640
My URL for 20 grand and I was like, no.

368
00:20:07.640 --> 00:20:09.640
No, I have the website.

369
00:20:09.640 --> 00:20:13.640
But if I switch it, now I gotta go try to get all the new stuff.

370
00:20:13.640 --> 00:20:15.640
And I am kind of a street shooter.

371
00:20:15.640 --> 00:20:17.640
I'm not really known for being this big marketing scheme.

372
00:20:17.640 --> 00:20:21.640
So you guys are saying David not a moron.

373
00:20:21.640 --> 00:20:23.640
I think it's kind of quirky if you keep the 24.

374
00:20:23.640 --> 00:20:25.640
That's a good thing.

375
00:20:25.640 --> 00:20:27.640
Kind of cute. It's all right.

376
00:20:27.640 --> 00:20:29.640
I suggested Thy David Green

377
00:20:29.640 --> 00:20:31.640
that's been shot down in every room we're in.

378
00:20:31.640 --> 00:20:33.640
So.

379
00:20:33.640 --> 00:20:35.640
I don't trust you.

380
00:20:35.640 --> 00:20:37.640
One of them is also like the real David Green.

381
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But I said you should do the realest.

382
00:20:39.640 --> 00:20:41.640
The real or the real real.

383
00:20:41.640 --> 00:20:43.640
I'll just give a funny anecdote on this.

384
00:20:43.640 --> 00:20:45.640
So I used to, I used to poo poo everything brand related.

385
00:20:45.640 --> 00:20:47.640
And was like, it's just quant, right?

386
00:20:47.640 --> 00:20:49.640
It's just conversion and all that stuff.

387
00:20:49.640 --> 00:20:51.640
And so our supplement company I called Prestige Labs.

388
00:20:51.640 --> 00:20:55.640
And I did it out of jokingness out of prestige worldwide.

389
00:20:55.640 --> 00:20:57.640
Yeah.

390
00:20:57.640 --> 00:20:59.640
Which was right.

391
00:20:59.640 --> 00:21:01.640
Yeah.

392
00:21:01.640 --> 00:21:03.640
And so I don't think it matters.

393
00:21:03.640 --> 00:21:05.640
I don't think it matters.

394
00:21:05.640 --> 00:21:07.640
One bit.

395
00:21:07.640 --> 00:21:09.640
Like a supplement.

396
00:21:09.640 --> 00:21:11.640
I don't think it matters a little bit.

397
00:21:11.640 --> 00:21:13.640
Ischland star restaurant from Michelin tires.

398
00:21:13.640 --> 00:21:15.640
Yeah.

399
00:21:15.640 --> 00:21:17.640
Awesome.

400
00:21:17.640 --> 00:21:19.640
If you want to find David on the socials,

401
00:21:19.640 --> 00:21:21.640
David Green 24 or possibly Thy David Green

402
00:21:21.640 --> 00:21:23.640
we'll see what we learned with that.

403
00:21:23.640 --> 00:21:25.640
You can find me at Raw Build over on Threads.

404
00:21:25.640 --> 00:21:27.640
Instagram, Youtube, Zanga.

405
00:21:27.640 --> 00:21:33.880
Vine. Vine. Oh, wow, that's all that. Unfortunately. Well, thank you guys.

406
00:21:33.880 --> 00:21:36.200
Thank you guys for having us. Really. Thanks for coming out.

407
00:21:36.200 --> 00:21:38.840
Awesome interview. And thanks for sharing so much of your personal lives as well.

408
00:21:38.840 --> 00:21:42.280
I mean, obviously people like to hear the business stuff, but I think there are a lot of human

409
00:21:42.280 --> 00:21:46.760
beings that are hearing this and thinking, oh, I'm not crazy. I don't have to do what other people

410
00:21:46.760 --> 00:21:51.480
are doing. I can look for a partner that fits into my life from a project element before we run

411
00:21:51.480 --> 00:21:55.800
off and try to get into a honeymoon. And I don't have to swipe 7,000 people on Tinder to find the one

412
00:21:55.800 --> 00:21:58.840
that hopefully ends up working out. There's a better place. He's out there, but.

413
00:22:01.160 --> 00:22:11.560
Cheers to that beautiful, beautiful.