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I think that expectations are literally the thing that will destroy your life or will make your life.

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Welcome to the game where we talk about how to get more customers, how to make more

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progress, how to keep them longer, and the many failures and lessons we have learned along the way.

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I hope you enjoy and subscribe.

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What's going on everyone? I hope you're having a phenomenal weekend restful time.

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This podcast is dedicated to all of the younger entrepreneurs out there. So this is a little

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departure from the normal business owner but I think that you'll still find value and if you

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know any younger entrepreneurs or you have teenagers or kids or college aged people,

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slash maybe even people in their 20s, 30s. We're getting into business and so maybe you left your

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job and you're getting into business now, whatever. This would apply to you.

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It's regarding expectations and I think that expectations are literally the thing that will

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destroy your life or will make your life and many of us, I think many people in general,

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have figured out and many world religions have figured this out which is the secrets of happiness

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is halves over once which is let's say you have one thing and you want nothing,

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you will be infinitely happy. The problem is where you might have a million things but you want

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two million things and you will not be happy, right? And so you can simply change how happy you are

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by expecting less. And so one of the things that I specifically wanted to address today was the

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expectations around education and the reason this is a really meaningful topic for me is that I've

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I think I've talked to you about my neighbor and watching him go through the crazy expectations

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that he has as a young person that's been really valuable for me because I've also seen a lot of

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those characteristics that he has in myself just add zeros to it but it's still fundamentally

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the same thing and that's what's been meaningful for me. And so anyways, I have tried to frame

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things so if you are trying to learn things which is going to be the first step to any kind of

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entrepreneurial endeavor is I like to liken everything to a bridge because I think it's a simple

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visual. So imagine where you are on one side of this valley is where you are and where you want

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to go is on the other side of this big valley and you have a bridge that goes across the two sides.

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Now the problem is is that people will buy things, they will buy courses, they will buy mentorships,

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they'll buy workshops, they'll buy seminars, they'll buy events, they'll buy whatever.

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In an effort on some level to get over this bridge of where they are to where they want to go and

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it could be from zero to a hundred thousand dollars a year, it could be from a million dollars a

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month to two million dollars a month, it could be from a hundred million dollars a year to a

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billion dollars a year. Whatever it is, there's a bridge and along that bridge are bricks and I like

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to liken each skill as a brick on the way to where you're trying to go and the problem with the

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expectations of somebody who's trying to learn a skill or achieve a goal is that they have a

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binary outcome, I either achieved it or I did not, I either am making a hundred thousand dollars

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or I am not. And the problem is it can be incredibly frustrating because if you have a binary

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outcome then it's very easy to get a zero out of one right where the reality is most things are

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exist on a continuum and so this is the difference between a psychological binary and the biological

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continuum which is, I'll give you a couple of examples, so it's not are you diabetic or you not

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diabetic, it's how diabetic are you right, it's not are you smart or are you dumb but it's how

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smart are you right and so we like to psychologically bucket things into yes knows because it's

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simpler for us but it misses actual reality right and this can be especially dangerous as we're

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trying to acquire new skills and so the reason I like in this and I think it's so dangerous in

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education because that's what we're doing right if we're trying to educate ourselves we're trying

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to acquire skills is that we think this we're trying to get across this bridge that let's say you buy

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a course on copywriting right and so you're on one side of the bridge you buy a course on copywriting

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and then you still aren't a millionaire wow right the problem is you may have put another

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brick on your bridge you may be closer to where you were to getting to the other side of the bridge

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you just haven't achieved it yet and so this is one of the issues that I also see just in general

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like it's so funny because in the in the I'll say quote guru world you know people will take

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on a coach that coach will move them forward you know to a certain degree and then they'll take

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another coach and that coach will move them forward to a certain degree and so forth and so on

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and then the thing is is that they're like I'm working with so and so I used to work with that

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person they suck right but the problem and I used to do this right like and this is why I think

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it's so ridiculous is that like if you were looking at your schooling right and you had a had a

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third grade math teacher and then later you had a calculus teacher you wouldn't be like

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screw that third grade math you know math teacher the stuff that I'm learning from this guy so much

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you know more advanced whatever right and I've had you know a lot of our clients say that

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about their franchises that they work with and things like that and I just it it tries me nuts

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because it's it's it's stupid you know it's for lack of it it's stupid because a lot of times

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you need you need step one to get to step two right and you don't have to and it's because

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people have psychological issues but like they they can't they can't say I've learned from all

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of these people right and it doesn't it doesn't decrease your status to say I've learned from

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many teachers look at all the richest people in the world they say like I've had multiple mentors

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I've had so many people help me out over the years and I think if you can shift that perspective

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it will be incredibly valuable for you but one of the other things that's so poisonous about

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especially in the like the quote make money world is that if we if everyone in the world viewed

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college because I think about this a lot I'm like why is it that people will spend 200,000

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dollars four years their lives study you know Aztec literature of the 1700s and get to the end

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and not in any way be upset about the fact that they're not making money when they graduate they

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can't even get a job like why is that and the only reason that I can come up with is that they

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didn't expect to right and so that's it like that's the difference is that people come in and part

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of that is because the marketing messaging and the sales and all that kind of stuff so don't

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be wrong like the reason that you know the big academic if powerhouse has been able to stay there

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well one is because they got the government to get on board and give away free money so that's

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obviously one part of it but the other part of it is that when people are coming in they they

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expect nothing like nothing literally they're not expecting anything you expect to get a check

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mark next to the name it says you have a diploma congratulations right and so if my my my my

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request of everyone and I've requested this of myself is that when I go into trying to learn

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something that I do not have give myself a binary outcome of did this work or did not work but

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instead give myself the question am I closer or further away from my goal and I think that has

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been tremendously helpful I have I've spent I mean recently I spent $50,000 on I think eight

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hours with someone it was different than the the Grand Cardone one that I did that's that was

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four hours for 120,000 if you're curious and honestly I got enough value in the first hour that I was

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like I don't know what I'm going to do with the next three calls with great it was really good

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but the point is is you know with the other one that I that I did it was actually to have assistance

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on a higher level project that I was working on and by halfway through I realized that it wasn't

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on a priority for me and so I could either say this got me you know I'm not going to be like hey

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screw this guy right or anything like that it was just for me if I can get the perspective that

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something is not a priority that is valuable in and of itself and so is does that take me closer

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or further to my ultimate goal closer

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most of the nation real quick if you are a business owner that has a big old business and wants

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to get to a much bigger business going to $50,000 plus we would love to talk to you and if you like

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that would like to hear more about it go to acquisition.com you can plan anywhere on the page

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and talk to one of our team and see if we can help you get there

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I would be dissatisfied and so shifting our education expectations to

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is this another brick on the bridge to where I'm trying to go or instead of excuse me instead of

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am I at my destination or not and I think that this is probably one of the biggest things

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that you can do or like that it's where it's been useful for me and this is what I've tried to

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shift my neighbor's perspective for himself on which is it's kind of aligned with that kind of

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investor mindset which is if I were to look over a five-year time horizon and I were to continue

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to acquire skills like this when I put more and more bricks on my bridge by the end of that period

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would I be better or worse off and likely it'd be better but you will be worse off if you keep

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trying to build a new bridge right and that's why when you jump from opportunity to opportunity

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all of a sudden you can never get to where you're trying to go because you take two steps of

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progress and say oh I'm not there binary outcome therefore I will start something else and it's only

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after failing three four five six things then on the seventh thing you had enough acquired skills

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from your first six failures that you are actually able to make it all the way across the bridge

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and that's what's kind of interesting about this is that like there are plenty of people who

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you know have come to us and immediately start making a lot of money right and then they're like

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oh my gosh I'm watching so awesome and the thing is that like I we don't honestly deserve all the

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credit because you probably like some of these people may have gone through three four five courses

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that they believe failed them when in reality there may be 38 skill sets that they need to create

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their their business you know core skills and they may have acquired 24 of them from other people

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and we just happen to be able to get them the last 14 that gets them all the way across but because

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they have a binary outcome expectation they then attribute all the credit to us and I don't think

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that's fair you know to themselves in terms of their their mental space but also to everyone

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else that they've worked with right and so I think thinking about it this way has been really

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helpful and especially and this is again I mentioned the franchise or one earlier but I'm going to

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say it again I can't tell you the amount of facility specifically that worked with the franchise or

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and then said you know started working with us started making more money and we're like I hate my

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franchise or you got you know like screw them blah blah blah blah but the reality is that many times

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they wouldn't have even survived long enough without the the fundamental bricks that have been laid

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by the franchise or with their business model there's so many fundamentals that they may not even

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been aware of and mistakes that they would have made that were avoided because the franchise or got

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70% of the way across the bridge right and we just got them the last 30 right and so

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another perspective on this as well is that let's say you've got two people who all have who both

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have all 38 bricks on this bridge right on the on the path of your opportunity vehicle you're trying

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to pursue to get to the other side right now let's say both of them have all 30 both 38 bricks

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but with your learning style and their teaching style you're only able to act or you know absorb

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25 of the first guys right it's kind of the same thing right it's like for some reason I

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you know I maybe the first was you worked with touch had a cell but he just like it didn't

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absorb or wasn't real for you and then later on in your life it was able to be real for you and

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then you attribute your success to the second person when reality the first person helped you along

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the way and so this has just been really valuable for me from a shift in perspective in my overall

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happiness but also just in thinking about outcomes and what what what do I believe is reasonable

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and I think I've been I've been asking myself this question much more frequently which is do I

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believe my expectations are reasonable and is there a way that I can lower them and there's there's

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difference between lowering your expectations of the performance you want of people I believe you should

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be absolutely intolerant if people do not want to be more classed something or it should be

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intolerant of any lack of effort but if you can maintain absolute intolerance to anything but

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excellence but then also decrease your expectations of the outcome then that is going to be a

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winning formula so increase expectations on activity and actions decrease expectations on outcomes

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and I think that that is a formula for business success just as

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halves over wants is a formula for happiness in life and so anyways I figured I would share that

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with you just quick quick recap of takeaways try not to think about things or at least for me this

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has been valuable I have shifted to going from binary is this good is this bad to how good is it

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and instead of thinking this is what it needs to happen is is a first is that a reasonable expectation

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and B can I lower it and B and C can I raise my expectations of the activities that I would be

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willing to take to make my very low expectation so believably reasonable to achieve that I should

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hopefully surpass it and so I think when we go into expectations around education and skill acquisition

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and thinking about things on the the the continuum of am I closer or further from my goal as a

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result of this decision many times we will think much more favorably about our experience and be

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significantly less frustrated with what might be perceived as a momentary quote setback which

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isn't even a setback it's only a setback because we think it is rather than I am 22 of my 38 steps

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along the way and I just need to continue to identify which are the bricks that I am missing to get

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me to my goal which is ultimately the role which is why so many you know billionaires etc I talk

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about having good mentors because they can look at your skill set they can look at your bridge and say

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this is what's missing this is what you need and the thing is is that when it's sometimes that last

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brick it's that one thing that you need that you didn't see and then all of a sudden you

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attribute all your success to that personal and in reality it was because you spent four years

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building the other bricks so anyways hope that was bad before you hope that made sense

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keeping awesome and having a happy and productive life all right lots of love see you real bye