WEBVTT

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you already know how to do it. When you need to do it, you do do it. So why aren't you doing?

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Welcome to the game where we talk about how to get more customers, how to make more

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customers, how to keep them longer. And the many failures and lessons we have learned

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along the way. I hope you enjoy and subscribe. What I wanted to talk to you about to do was

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I have the tiger. So I just had our like a three day mastermind type thing with the top cellar.

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So two of the three gyms you came here were over seven figures and the other one is going to

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probably hit it within the next three months. So it was really it was great because it was a really

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higher level conversation that I might typically have with a much worse, which was fun. And what we

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talked about was kind of more amorphous, but I think it's incredibly valuable. And I think it's

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probably the the one thing that sets apart the guys who are really winners, slash gals, who are

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really winners and the ones who aren't. And so it's really just around hunger. And what I mean by that

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is we like if I recently I had some of our some of our older OG gym or it's been a while,

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you know, I mean, they they they they turn their gym around, they've grown, they're at, you know,

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you know, close to seven figures are right around there and they've been doing it for a while. And

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they were complaining about show rates. They're like, hey, our show rates are low. And you know,

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you go through the sand while you're doing the reminders, you do all this stuff. Yeah, we're doing

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all this stuff. Okay, cool. And I dig a little bit deeper and I look and it turns out that

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they're only open one hour per day at 715 a.m. for their availability availability for for new clients.

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And I'm like, how the fuck do you think that you're going to grow your business if the only time

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that you can take new customers is at 715 a.m.? Like in what world does that make sense? Right? Like

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imagine a grocery store that's only open from 7 to 730 because that's when it's convenient for

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the owner. Like what chance do you think that that that grocery store has at succeeding virtually none?

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And so what happens is people have success. They implement tactics. They use gym watch and then

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they make money, right? And then what happens? They get comfortable. They get complacent, right? And

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they lose their hunger. And so all this like after that point, everything like it's almost like,

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I'm supposed to say like after you've like, quote, made it in your mind and that's what's funny is

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that making in some people's mind is like having 10 grand of the bank account. So like it's scary in

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terms of what level of making it is. But like once people have made it, I'm supposed to say like none

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of these tactics matter because you're just not hungry. Like it doesn't matter. Like the obvious

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shit you aren't doing. You know what I mean? Like I'm trying to like grab my head around it. Like if

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if your child was going to die or your spouse or your significant other, your family member, whatever

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it was, right? It was going to die unless you succeeded, unless you got more clients, unless you

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made more money with your gym. How would you approach it? Right? Would you only be available for one

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hour a day? Would you only be available from 7 to 8 a.m.? Right? Would you would you would you

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only set aside an hour a day to prospect for new customers? Would you only reach out to your

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city customers if they hadn't shown up for a month? Like like sometimes people ask questions that

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they already know the answer to. It's like, duh, no shit, right? And it goes back to the main

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thing which is like, what drives you? Like what drives you? What drives you to be better? What drives

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you to continue to want to win? And you know, I was asked that question yesterday by the the

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gymmers that were here. And I think honestly it comes from a dark place. And I think I've said this

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before, but like I'm saying it again because I think people need to hear it. Like

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sometimes you have to wonder like, why is it that only when someone else's life is on the line?

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Right? Do you then actually try? Right? Like why is it only then you actually cut all the noise

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out of your life and then would go laser focused on actually succeeding? Like why can't we do that

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all the time? Right? Like why can't we do that? Because it's like well then I wouldn't be happy.

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Whatever. Right? Like whatever happiness means. Right? And so like the people who are the most

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successful in the world are driven by something that is deep inside of them that is normally in

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insecurity or fear of some sort. If you are only trying to make enough to live on, you will always

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only make enough to live on. And you will slack the moment you get comfortable and you will wonder

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why is it that as soon as I start making money I stop because you actually don't want to make more.

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That's why you actually don't want to make more. And so your internal motivation is not there

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because you've accomplished what you set out to accomplish. And so the real question is do you

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actually want what you claim to want? Right? Do you actually want it? Because if you did you'd already

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have it. You'd already you'd already be willing to sacrifice other things in order to achieve it.

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And that might mean like maybe waking up earlier. Maybe like working four to eight p.m. to

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take sales appointments or whatever that thing is. Right? But like it's just the obvious shit.

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Like if you were coaching you, what would you recommend you to do? Right? Like a lot of times if

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you think about it, like you most of the time know what to do. Like you do on some level. Like you

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probably know that you're like, man, I do stupid shit sometimes. Right? You probably think that

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on some level sometimes. Right? Then you're like, man, if I were if you could step out of yourself and say

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I need to coach myself. You probably have the answer. Right? And it's just that you don't do it for

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some reason. And so all of your attention should be on that reason. Why is it that this thing is

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preventing me from doing the things that I already know I should do? Right? Like this last semester

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that I had sort of for the top sellers was really interesting for me because it was the first time

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that I had no one who had extra shit. I didn't have any like everyone there had really like

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clean lives outside. Like we're really focused and just focused on doing the things that we're

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going to grow their business. And so the conversations are actually really easy and very direct.

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Most times it's like, okay, well, here's the obvious hole in your business, but you're not doing

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anything about it. So let's attack why you're not doing anything about it. Right? And so then I have

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to spend the next hour and a half digging into why they're not doing anything about it, which has

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much more to do with how they manage their head space and how they manage their relationships

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and how they manage their, you know, and because what ends up happening is they start focusing on

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the business. The personal life goes to shambles and then they then are like, oh my gosh, my personal

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life is going to shambles. I need to stop paying attention to my business. They go to pay attention

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to their personal life and then Jim explodes. Right? And it's just this consistent cycle because they

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just don't know how to just do both. Right? Or they don't know how to prioritize this. And so all

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this to say, like, it's just like, how hungry are you? Like how willing are you to put in what you

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need to achieve? Like, and if you're not, then that's cool. Then just to stop, stop saying you want.

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You know, I mean, just be like, I only want to make $10,000 a month. That's it. And it's like,

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cool. Then just say that and be good with it rather than constantly complaining about how you're not

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because you're not even willing to do the things that that you already know you should do.

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They're like, like, right now I get on the phone with the gentleman who's like, I know I should

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work my leads harder. I know I know I should go through the sales trainings more. Like, I know I

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should, you know, go through the portal. I know I should, I know I should meet with my team more.

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I know I should pour my, like, then why aren't you?

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Real quick, guys, you guys already know that I don't run any ads on this and I don't sell anything.

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And so the only ask that I can ever have are you guys that you help me spread the words we

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cannot more entrepreneurs, make more money, feed their families, make better products and have

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better experiences for their employees and customers. And the only way we do that is if you can

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rate and review and share this podcast. So the single thing that I have to do is you can just leave

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review and take 10 seconds or one type of the thumb. It means the absolute world to me and more

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importantly, it may change the world for someone else. Why aren't you? Like why? Like why?

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Like, I know, like I know you have time because other people have time and have the same

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business as you. So you have time. So why aren't you? Right? And it's like what, like,

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because once you have the tactics, right? And this is one of the biggest, the freeing and also most

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sole crushing parts of Gimlunch is that once, once, once a Gimlunch joins Gimlunch, you know how to make

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a set figure general. You know how to do it. And so then it reflects back on to you. It's like, oh

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shit. I'm the reason that we're not there. And you have to swallow that, right? Because up until

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they go to Gimlunch, people have been doing it for five years or seven years, eight years. And

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they're like, I don't know how. And then once they see how, then they're like, oh shit, I'm not

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sure if I'm going to do that. It's like, cool. Now, like one thing, know that there is no secret,

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there is no hack. It's literally like a micro and photos uses the term chopping wood. Like I call

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doing the boring work is like chopping wood. It's reps is day in, day out. You got to reach out to

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people, right? You got to give great service, write the handwritten cards, like remind people to

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weigh in. You have to work the leads. When the person comes in the door, you have to be enthusiastic.

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You got to greet him with a smile. You have to ask the same questions over and over and over again

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because to that person is the first time they've ever heard, right? And it doesn't matter if

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it's the hundredth time that month, you asked the same questions to that person to that person

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stay one. And so if you were trying to be successful, do you think that only having availability for

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sales appointments at 715 to 745 in the morning once a day is going to get you the optimal outcome?

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Do you need a coach to tell you that? Really? You know what I mean? Like really? And so like, or

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there was another one that I saw that was like between 9 a.m. and 11 a.m. That was their availability.

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Like, hmm, good luck with that. That's when that's when the people who have the most money are

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available, right? 9 to 11 during the week. So like, we know what to do, right? Anyone who's in our

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world, like, you know what to do. It's just you have to figure out why you're not doing it, right?

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And then tack that because the tactics aren't the thing anymore, right? The tactics are there.

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You can read a book and give it away for free, right? Like, you can do that. Like, figure out why

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you're not hungry. Figure out why you're not like, why you're not trying? Like, just figure it out.

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Like, there might be something inside it. Maybe you don't want more. And like, you need to discover

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that. It's like, okay, then like, now you know. But like, if you claim to want more and yet you

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can't do what's necessary to get more, then that's where your attention should go. And you should

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figure that out because otherwise, this doesn't matter what tactics there are. You're just not

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going to do them anyways. So what's the point? Right? So anyways, it was incredibly refreshing.

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You had the three guys who were out here. We had an attorney, a microphone. So both those guys

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have been over, you know, some figures, remnants for a while and doing really, really well. And

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Aaron, Aaron Stafford just started inside of 370 people in his first six weeks and did like $80,000

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and something sales in six weeks, which is pretty cool. So any of those guys were just like,

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what do I need to do? Like, because they're like clear eyes, you know,

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toes forward, know exactly what to do. And I was like, why is it that these meetings are so much

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easier than some of the other meetings I had it? So we probably spent a little bit of the day kind

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of digging into that. And it's just a question of how about you want it? I really think that's it.

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And like figuring out why you're not doing what you already know you should do in order to achieve it.

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Like, do you need to go pay someone a bunch of money in order to then get motivated? I don't know.

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Like, hopefully your kid doesn't need to be kidnapped in order for you to get motivated by your

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business. Hopefully, right? And so it's like, what is that thing? For me, it's just fear. It's

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just fear and insecurity. It's fear of failing. Fear of not being good enough. Fear of people who

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hated to be right. You know what I mean? That's what my fear. And so I just like, that's what drives

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me. It's not about money. It's like, it's, it couldn't have been about money because I don't need

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anymore for the rest of my life. Like, at all. So like, it can't be about that. But if it is like

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about that for you, you feel like when you make your first $20,000 take a month, your first $40,000

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take a month, your first $50,000, $100,000 take a month. But first time you hit that, like if that's

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where you're like, oh, and you feel this big sigh of relief, then your motivation is not coming from

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the right place. I'm telling you straight up, if you feel relief when you make a lot of money one

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month, your motivation is not coming from the place of a champion. If you want to be the best in the

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world at something, that's not going to do anything for you. You shouldn't feel anything from that.

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And so what do you feel? To feel nothing. Really? Because it's not about that. That's just, that's

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just an output, that's an output for internal efforts. And you should be focused more on the internal

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efforts and all of the deficiencies that you probably had and still hitting 100K. It's like, oh my gosh,

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if we hadn't done this, this and this, we would have been less, right? And if we had done this

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and this, we would have been like, that's what you're focusing on. And you're only focusing on those

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things. And if you can do that, then you'll be able to unlock something inside of you that's

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much stronger than what might currently be driving it. So anyways, guys, hope you have an amazing

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Saturday drop a like if you feel like this is cool. Drop a comment if you feel like it was cool.

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If you don't, then that's cool too. So anyways, guys, have an amazing day. And I will catch you

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guys soon. Hopefully that was valuable for somebody who is on the fence who's like, not sure about

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why they can't achieve what they want, why they can't be consistent. It's because your motivation is

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not coming from the right place, right? You're just trying to make enough money to live on. And the

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moment you make enough money, you stop working. And then you wait for things to blow up again

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until you try hard again. And it's like, it's like, it's not a thing. How many times,

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all right, I'm going on a second little rant, how many times have you needed to make money,

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and then immediately made the amount of money that you needed in like a day, in like a week,

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right? You need to make payroll. I got to make 10 grand the next three days. How many,

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how many times has that happened to you and you always make it work? Why? Because you already know

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what the fuck to do, right? You just choose not to do it. You choose not to do it. You choose not

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to make money when you know how to make money because whenever you need to make money, you make it.

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And so that's what you have to attack. You have to figure out why when you already know how to make

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money, you don't do it. That's the that is the that is the summary of this entire this entire

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talk that I was trying to get out of myself is like, you already know how to do it. When you need

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to do it, you do do it. So why aren't you doing it? That is what you need to focus on. And if you can

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conquer that piece, no amount of money in the world will satisfy you. And that is what's going to

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unlock your ability to become greater and for you to build your business to something that is much

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greater than yourself. Because if the only thing that you want to satisfy is you, you're going to

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stay this small. That's it. You're going to stay this big because to satisfy a single person or

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a single family doesn't mean a lot, right? But if you want to satisfy a community, you want to satisfy

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state, you want to satisfy nation, you want to satisfy entire group of people, it has to be bigger

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than you. And so yeah, anyways, hopefully that might resonate with somebody. And if it didn't,

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then I apologize for the extra aggressiveness on this Saturday morning. But anyways,

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don't like drop comment and let's go over to you guys on the flip side.