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You're not growing as fast as you want

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because you're not making decisions as fast as you need to.

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I heard this really great bit by Elon.

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And it really, it moved me enough

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to try and look at my own decision-making process

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and audit it.

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And there's this great quote by Leahia Koka,

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which is the speed of the boss, the speed of the team.

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And I think a lot of that comes down

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to your ability to make decisions quickly.

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And so right now, I mean fundamentally,

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a lot of what we do in entrepreneurship

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and even leadership within businesses

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is we're tasked with making decisions.

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And it's one of these very amorphous topics

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that most people kind of like, yawn at,

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but like fundamentally at its core,

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what businesses is decision-making, right?

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You have to make lots of little decisions

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throughout the day with varying levels of impact.

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And I think one of the big mistakes

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that I have made in my career that I try to remedy

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is making decisions too slowly

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or requiring too much data in order to make decisions.

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And the reality of it is that we often

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have to make decisions with incomplete data

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in kind of a world of changing variables

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and try and make our best shot.

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What I want to recommend or at least talk through today

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is a different way of seeing it

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that has like really shifted my process.

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Well, Friday, I've been thinking back to, you know,

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maybe your goals four quarters ago, right?

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So maybe you had some annual goals,

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maybe you had some, you know, quarterly goals

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that you wanted to hit, some monthly revenue numbers,

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some sales numbers, marketing numbers,

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lead numbers, et cetera.

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Now, if you can think back to what you were thinking about then,

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you probably are like, oh my God,

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if I looked at those quarterly objectives,

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they seem so out of date now as they should, right?

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And likely a lot of variables have changed

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since you decided to make those goals.

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But what's interesting about it is that like,

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we probably, and if you're like me,

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probably belabor it a long time over those goals

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and that planning.

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But what's been really interesting is that like,

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the variables of the game change so rapidly

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that a lot of times like super long term planning

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I've become less and less a fan of.

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And what's resulted is just more of an emphasis

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on the decisions that I need to make today.

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And I said at the very beginning that Elon

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had this really interesting frame,

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which is what I want to talk about,

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is when he was under the gun

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and it looked like Tesla could go bankrupt.

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And this was probably like 2022.

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And he had to get production to like 5,000 cars a week.

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And you know, every single one of the engineers

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in this company said there's no way we can get above 1,800.

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And they were like less than that at the time

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when he made the prediction

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and it was supposed to be like a quarter or two.

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And it was an incredibly taxing time period in his life.

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And I think we can all kind of resonate with those kind of

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like gonna get your head like you have to figure it out.

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There's a story that Isaac Walsersen tells in the biography

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where Elon is on the floor and he says listen,

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there are so many decisions that have to get made

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that I'm going to be making them on the spot

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and I'm going to get it right 80% of the time

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and I'm going to get it wrong 20% of the time.

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And then 20% of the time that I get it wrong,

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we can always fix it.

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And I think and Basel talks about this too.

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And the reason I'm bringing them up is I consider them like,

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you know, the old time goats of entrepreneurship,

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independent of whatever your political beliefs are,

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they're fucking amazing entrepreneurs.

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In the interview that Basel gave with Lex Friedman,

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he talks about decision making a lot.

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And I bring this up because like it's one of these topics

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like I said that no one really wants to talk about

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but like the people who are the very top talk

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almost exclusively about decision making

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because obviously there's something important there

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is that they've made better decisions than other people have

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and they've gotten disproportionate returns as a result.

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And so Basel talks a lot about the importance

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of making fast decisions.

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And so he basically determines is this a one way door

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or is this a revolving door as in like,

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is this a decision that can be unmade

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or is a decision that once we make it,

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we can't pass through it, pass back through, right?

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And what I found is that the vast majority of decisions

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can be unmade.

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There's a cost associated with it

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but we don't take into account the much larger cost

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which is across an organization, the cost of indecision,

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the cost of inaction, the cost of waiting too long

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and delaying things.

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And so when you think about the speed of the boss,

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the speed of the team is like,

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how quickly can the boss make decisions?

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Imagine if, imagine just like as a hypothetical extreme

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that every single person in the organization

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could pass every single decision by you, right?

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And you could make them in an instant, right?

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Well, that would be like you,

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like the company would move at an absolutely break next speed

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because all decisions would get passed through you.

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Now, why do you probably like, you know,

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bully brains out but like fundamentally that's the idea.

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And so then I thought to myself,

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okay, what can I do to increase decision making

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and I thought, well, what slows down decision making?

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And so for me, the things that slow down decision making

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is it honestly comes down to one thing

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which is fear of making mistake, right?

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Is that I'm afraid of looking dumb to the team

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and making a decision that people either obviously think

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is wrong or that turns out to be wrong

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and then I look bad and I lose respect from the team

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and then maybe lose authority or gravitas or whatever, right?

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I thought about this and I was like, how do I,

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how do I decrease that fear?

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How do I make me making decisions faster happen

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by decreasing the friction associated with it?

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And so, you know, by racking my brain here,

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the thing that I came up with is pretty straightforward

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is first off explaining the nature

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of the biggest cost of the businesses,

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me being indecisive, right?

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And also every leader in the business being indecisive.

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And as a result, us slowing down everything,

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if you think about the gazillions of decisions,

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if every one of those decisions takes 20% or 50% longer,

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like every, because a lot of decisions happen

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in their contingency-based decisions,

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like we have to make this decision

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and then once we make that decision,

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then there's other decisions that are contingent

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on that decision and then there's decisions

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that are contingent on that decision.

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And so there's big chain of dominoes.

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We end up, you know,

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belaboring decisions for so long that like,

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we almost wait for life to make the decision for us

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so that we don't have to have the fear of being wrong.

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And so what I'm pushing myself to do is prefacing

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in meetings and in conversations and Slack messages

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and emails, hey, I might be wrong here,

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but we need to make this decision.

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And so this is my best bad idea.

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This is my best bad decision.

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Let's go forward with that.

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And if it's wrong, we can fix it later.

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And by doing it that way,

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and also Zuckerberg talked about, you know,

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I think it's like, builds break stuff and do,

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I don't know, it's just like,

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move fast and break stuff was a core competency

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or core value of Facebook for a very long period of time

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and they only edited it in the years of the 2020 years.

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We'll just put it that way.

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But the thing is,

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I like to look at like what got a company to where it's at.

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And move fast and break stuff was one of their competencies

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and so you think about like the three,

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you know, three of the richest people in the world

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from an entrepreneur's perspective,

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all talk about the speed of making decisions.

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I guess my mental challenge to you today

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and to myself is,

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one, how can I normalize fast decision making

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within the company?

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Number two, how can I decrease the pain associated

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with making a bad decision for myself and the team,

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both by prefacing it and also,

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this is the tougher one,

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not aggressively punishing the people

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who make poor decisions.

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Now if someone consistently makes bad decisions

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and they just might be an idiot,

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in which case, you know,

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okay, maybe they shouldn't be on the team,

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we have to take into consideration kind of like

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someone's decision batting average.

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Right now, you know, in the baseball world,

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it's like if you hit 300, you're a great baseball player.

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I'd say in the business world,

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if you're hitting 80%,

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you're probably a good decision maker.

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The other, you know, wrinkle to this,

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I say that's one and two,

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the third wrinkle here is,

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sometimes there's just a lot of right decisions.

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There's also, there's even more wrong decisions

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than there are right decisions,

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but there's often multiple right decisions.

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You know, in the government contracting world,

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which is the first place,

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that was my first workplace believe it or not,

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was a defense contractor.

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We did space cyber intelligence for the military.

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This is my first job out of college at a boutique consulting firm.

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There was this,

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ism that they had in the company,

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which I've probably kept,

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which is they called them happy to glads.

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And so happy to glads is like,

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if you're writing a proposal and you're editing it,

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sometimes you get to the point where you're editing it to death,

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where you're just changing the word happy to be the word glad,

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which is like, okay, well, they're both probably fine

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and neither of them will increase

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or decrease the likelihood that we actually get this job.

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So we're just kind of like changing things for the sake

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and changing them, but either of them will work.

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And so I just find that a lot of times,

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the decisions that I'm choosing between,

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both of them will work,

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and maybe one could work slightly better than the other,

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but the delay that I have to make between

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either of those choices makes either choice significantly worse

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than the incremental benefit

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of picking the slightly better option.

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And so by framing my decisions that way,

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which is basically speed of decision making be being nirvana,

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let's say that I've got, you know,

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decision A and decision B,

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and decision B for the sake of our conversation

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is 10% better than decision A.

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Now I don't know that at the time,

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but let's say it ends up being 10% better.

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Me being able to decide A instantly

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versus B in a week makes A or B 50%

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or 100% or 200% better decision,

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because speed is still going to outcompete

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the incremental margin,

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and speed across hundreds of decisions is for sure,

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going to beat out A five or 10% incremental margin.

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That thought process is what I've kind of,

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I'm trying to make is my North Star

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because fundamentally a lot of my job is,

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at this point I don't do a huge amount of doing,

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I do a lot of deciding.

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Making speed my priority has been really helpful.

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And so basically, if you're thinking about this

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as a decision making matrix,

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like upfront is, is this irreversible or not?

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The likelihood that it's irreversible is low,

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which means it probably is reversible.

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If it is reversible,

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what are the options I have in front of me?

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Cool.

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Of the options that I have in front of me,

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will both of them probably get me there?

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Yes, if so, pick one.

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As simple as that sounds,

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that's been kind of the thinking process

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that I'm trying to employ more and more

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within the organization and also teach

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across the organization within leaders

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because they're also,

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we're making a decentralized decision making process.

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At the end of the day,

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you cannot make every single decision.

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And so hopefully the decisions that are coming to you

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are at least worth your time,

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but the team has to be able to make decisions

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on your behalf and be relatively okay about it.

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I'm teaching this as a thought exercise

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to our team of like,

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I would rather you just make the decision

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and teaching decisiveness as a core competency

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within the org.

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And so I know this is probably one of the shorter pods

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that I've had.

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I don't think it makes it any less important.

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I guess speed is the underlying point for this today,

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but as you approach your day today,

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maybe consider like if both of these will get us there

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and one of them might be better than the other,

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meet choosing fastest and be better than both.

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And maybe that gives you a little bit permission

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to get the 80% right and forgiveness for yourself

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of getting the 20% wrong

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and letting your team know,

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I'm for sure gonna get 20% wrong

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and I'm gonna just try and get them wrong

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on the ones that we can flip back fast.

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And so I wanna hear no gripping

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if we have to flip something back fast

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and to the same degree,

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if you were making these decisions

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and you make a little oopsie,

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I'm not gonna get on your case about it

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because I want you to just be making more decisions quickly

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so that we can move faster as an org.

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And so anyways, hope you're having an amazing day,

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keep slaying and I'll catch you guys in Zen Next One.

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Hey guys, real quick, just wanna say thank you

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for sharing the podcast.

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It continues to grow only because of y'all sharing it

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and tagging it and sending it to your employees

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and into your friends, putting your Slack messages.

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It's the only way podcasts really grow.

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And so I just wanna say thank you guys,

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and if you do think of somebody who this would be

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helpful for it, maybe your team,

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please send it to them, good to meet the world to me.
