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Hey, what's up guys? I hope you're having an amazing evening. I am, well you've caught me in a

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reflective state. I don't normally make, actually I don't think I've made a piece of content at night

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and really I think since I've started this thing. It's been, it's an interesting evening for me

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and so I want to first off apologize because this may be one of the only pieces of content that I

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make that is entirely for me. But I wanted to document something and I wanted to document it

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before it faded from my memory and so I actually just wanted to tell you how this all started for me

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and I'm not talking about too much. I'm just talking about my first gym and so there's no lesson

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here at all and it's just it's just crazy to me. So Laila's actually already asleep and we

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have a huge thing that's going out tomorrow that we're releasing and you know we've spent so long on it

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and I think there are moments where you just that you know the world kind of stands still for you

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and you just I'm not sure if it's just like the emptiness of your mind or that you're more

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acutely aware in the moment but like moments where where memories get like etched into your brain

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like they're singed they become moments that you remember and I feel like tonight is one of them

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and I feel like it's always before the thing that happens is really where you think about it the

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most when you become the most reflective and so earlier today our team asked for the new hires

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we tried something new which was they just wanted to know more about how it all started you know how

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how the who Laila and I really worked you know we're approaching 70 employees now and they're like

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who are you you know and it was ribs Laila had to keep asking these kind of more pressing questions

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and say you know tell them about this and tell them about this and like I think you you you

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bury these things you know they may not purposefully but like because you have to be so focused on

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the business and doing all those other things that you try not to think about that stuff but I

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think talking about the earlier today really brought these memories to light now that she's asleep

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and I'm honestly like why do I wait because we have to speak thing going on and so I'm just

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just pensive and it just reminded me you know it's crazy you know like it's it's a it's a crazy

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story I um I was a management consultant I got out of college I graduated early and I really hated

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my job and I'm really great for the fact great for the fact that I hated my job because I don't

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think I would have ever left that role that academia had gotten me and like the degrees and like I

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went to a really good school that was relatively recognized um had I not hated it like if I just

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not liked it I would have I would have suffered through it but like I hated it and I and in the moment

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I was so angry about the fact that I picked this job that I just hated I was like I feel like I

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got jipped by life but now when I look back like that hatred that I had was the only thing that

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would have ever gotten me leave and so um I had this job and I I saved up um you know like 50 grand

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over this spend of two years and um I was applying to to go to business school because there's

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the only thing that I knew that I was supposed to do next and so I I applied and um the I didn't

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apply I took a GMAT and I was filling out the applications in the first question um for Harvard was

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how will Harvard MBA help you along the short term goals and um I stuck I it sat with me for like

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two days I couldn't answer it because I realized it wasn't going to help me with my along with

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the short term goals at all because I wanted to start a business and so I knew that going

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$200,000 in debt and then not making money during the two so I had to stop making money and then

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paid $200,000 and then be able to start making money that was only like 30 grand more than what I was

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making it just the math didn't make sense and um I hated what I was doing so much that I solved with

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the path of what I was going to be either going invested banking or being a management consultant

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I was like I hate both of these things and so I decided I was like I'm just going to do something

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I like um and so I I left and so I emailed 40 gym owners and uh two of them got back to me one

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of them was Sam Backthiar in um Armed County to respond to back they said hey yeah you can come

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on out and so I uh I sold everything I had I packed my car my dad was livid that I was throwing away

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all of the schooling that he had paid for you know I I done really well in school and he that was

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the you know the prodigal son and I just threw it all away and uh I left and I basically didn't

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tell anyone I left because I didn't want them to try to talk me out of it and so I like all

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people when I was like you know hi it's like halfway there um but I packed on my food uh in a

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container so I wouldn't have to stop so I had I had uh I had all my meals packed in this cooler

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that was sitting on my on my uh my passenger sheet it was like the faster I took with me and

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anything I couldn't fit in my sedan I left and so um I showed up I got there and um I mean I

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literally picked a spot off a map it was inland empire I know that was right I'm from Baltimore

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and I've been I've met this guy on the internet from an email um I mean it was kind of crazy but um

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I just it in some ways it probably shows you how to satisfy sad I miss my life and so I um

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anyways I left uh so I got there and uh you you I he was like yeah you know I I've messed my

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up but uh he was like you can join anyways I was like okay um and so I joined and then um during

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that time period I you know I sat there I just I just was there 14 hours a day just because I

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wanted to learn and then um in three months I opened a uh a gym in Huntington Beach and um I knew

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no one there either so um what I wanted to kind of remember or remind myself of so hopefully

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at maybe a later time when I read this uh like when you tell the story you're like oh I was super

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freaked out when I signed the lease I wasn't freaked out because I didn't know it better I didn't

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know I should have been freaked out because I because now I know going into it the skill set that

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I had I should have been totally freaked out but I I didn't know any better which is I think one

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of the gifts of being naive but but I signed it and I was I was really excited and um what's

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interesting is like when I signed it and I you know it was five thousand miles a month and I didn't

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even make five thousand miles a month like I had no idea how do you mean five thousand I'd never

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even made anything and um it was just just crazy and um I you know people are like what are you

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gonna do and I was like well I'm not gonna you know lease my apartment anymore um I wasn't leasing

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apartment I was running a room for three hundred dollars a month um and and one of the gym members

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from the gyms you know that I met whatever and um but anyways I so I started I told everyone

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I was like yeah I'm gonna sleep in the in the gym and I like oh that's so cool you're like

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dedicated to your your goals and I you know I felt I felt like a badass but you know the first night

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when I actually like had to actually sleep in the gym um and there was no one there I didn't feel

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like as much of a badass I um I was just really lonely you know and so you know I was just looking

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around and I just remember um that first night I was like where am I gonna sleep even like have a

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pillow or say anything I was just like I told everyone I was like I'm gonna sleep on the floor

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because I'd heard that you know what I mean but like I didn't know like what that even meant

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and like there was just a mat that I'd put there like the the squishy mat that everyone

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works out on and so I was like I guess all I'll sleep on that and uh and and and I was actually

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under a parking garage and so you know there's just metal strips and this parking garage is

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new here like and um and so I heard it would go off like every 30 minutes there'd be a car that

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would go over it and that was like all night long it was just like a gunshot and I was like man

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like this living on the floor and the gym was like not cool and it really didn't get better it

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just like I just kind of got used to it I guess um but I get so hot because it was the summer one

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when I when I started uh I would try and sleep shirtless but I was on the turf where I was on the

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mat and then I got like rashes all over me because like it was nasty but and I there was no shower

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there so I like had to go to a little fitness and shower but like my clothes are still dirty

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because there was no cleaning machine and so like my clothes always smell like wrap even though

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so like I just constantly was in this like once a week shower thing and um I'm sure it was

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really horrible for everyone and um I guess they're just like some things like those little details

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of like the cars that would bang over the top and like the turf that I had was like six years old

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so it wasn't like a new turf it was like sweaty old turf and I would have it like

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peeled in my face in the morning um I didn't actually get a sleeping bag until someone recommended

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I get a sleeping bag because I hadn't even thought about it I like I like almost was like yeah

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this has been sleeping on the floor it's like they're like you know you can actually like have

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it like get a sleeping bag in a pillow but like I was just like embracing the concept of suffering

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like and um I remember calling my dad and just being like this is really hard

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I was like this is like I really this is like not fun um and uh he was like you know look back

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on these moments you're you know you're gonna you're gonna appreciate them all the while I know

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you really didn't believe in it um whatsoever it really wasn't proud of me for the choice that

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I had made um which I could hear you know what I mean but you tried to cover that but

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and fairly receptive and um which was hard to hear but um maybe some of you guys have had that uh

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but anyways um I tried to I tried to embrace that I tried to think to myself like I'm going to

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really enjoy this I'm gonna embrace this up but I think there were some moments where I was like

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this is the hardest thing I've ever done and um it it was I think it is it it was definitely

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the hardest thing I've ever done um I didn't understand that you should have employees

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like so sometimes I share the things that like we have now awkward like I always had it put together

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like I had no fucking clue what I was doing like at all like none like nothing I didn't understand

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that you should have employees and so like the the read like I didn't clean my gym because I didn't

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know you're supposed to um and so what happened is like I started having members saying like

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Alex like this place is filthy you know what I mean and I was like oh shoot uh sorry

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I like I was so tired and you know what I mean like because I was doing I had no employees and I was

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doing everything I was living there like I didn't know what to do and um they were like it's fine

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like we'll clean it and so like my first clients would like pump early and stay late and like

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clean for me um and then they were like what are you eating you know I was like there's a

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internet I get a burger that I get two double levels and I was like I'd have that like some

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protein shakes and I was like what I would eat every day and so they were like start bringing me

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food and it's interesting because like there's this moment where it feels nice to be pitted

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but I knew that wasn't like who I was um because like I was like this isn't me like I'm not the

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I'm I'm the one who knocks um I was like this isn't feel right and it's interesting just as like

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a looking back note that like there's a moment where everyone always wants to root for the American

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train right everyone wants to root for the underdog but there's a moment where the underdog

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becomes the man it's you're the man right and I'm not sure where that transition happens

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it might be when you pass the people who are perceiving these levels of success in their own mind

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so like everyone wants you to be successful but just not more successful than them

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and so everyone roots for you when you're down because everyone is better than you at that point

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but one by one as you pass them in their perception of what passing is right um all of a sudden you

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go from uh I like things as they were before like you were you know you were here more I was like

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yeah because I slept here like I shot it like of course I was here more like you could drop by

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in the middle of the day and I was here right um but you know there were there were like I didn't know

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them and so like when Friday night would happen like I would be there and then like when Saturday would

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happen I would still also be there because like I had nowhere else to go and like my phone wouldn't

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ring because like no one knew you know and so um hey most initial quick break just to let you know

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we've been starting to post on LinkedIn and want to connect with you all right so send me a

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connection request and note letting me know that you listen to the show and I will accept it

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there's anyone you think that we should be connected with tag them in one of my or layless posts

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and I will give you all the love in the world all right so let's get back to the show

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I just that was it you know and so that's in some ways it was a blessing because I was like well

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this is all I've got and I think that you know maybe if I had friends or like the potential

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distraction of the social life or whatever um maybe I maybe I wouldn't have like just started

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reading about this stuff because I had nothing else to do but just like want to end like this

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level of misery that I said um and so I just I guess I just wanted to make this to remember because

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you know as as we sit you know tonight um we have this big release this happened tomorrow and I'm

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just like it's just it's just crazy there's no way I can say it otherwise it's just crazy what's

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happened um it's such a short period of time and um I think the grateful posts are always like

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a little bit tight they're a little overused um but there's just like an overwhelming feeling of

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like it's not even real and um I don't know how to convey that in words uh because like I feel like

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they they they don't have the meaning that I wish I could make them have but it's just I'm just

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so grateful for what's happened and there's so many things that have been so bad um and I'm

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like that's me but I'm saying everyone has gone through those things um but like in the moment

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they were just so terrible for me or like my perception of them was so bad and like those things

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really became the cornerstones of the things that that we teach now you know like I I sucked

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in sales like I literally was offered a sales job at a finance like uh at a investment like an

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investment thing like a good job by my dad's friend because he was trying to convince me to not

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do this gym thing and I got on the phone with him and I was like I'm not a sales guy I'm not a salesman

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that's not me I was like I'm an academic that's what I told him um I'm not a sales guy and uh

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and lo and behold like that's the thing that we're known for which is just it's crazy to me um and so

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I don't know where you're at right now um I just I wanted to just remember this moment for

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for honestly for me and I'm not trying to be selfish just I think that I'll maybe look back on

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this video um and try and save her this one because there aren't that many of them I feel like in

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our life so we get to really save her and um tomorrow is going to be really big for me I mean

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for everyone else it's just going to be another thing right you know for you because your

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lives are not mine um but I just know how much is going into it and um

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and the things that had to like the lessons that had to be learned the hard way in order to give

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the lessons that are now going to be the easy way um I think it just kind of like all hit me at once

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just like just the overwhelming like just the amount of conversations the amount of failures

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the amount of times people said no and the amount of times they left and the entire time times

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you know people insulted me and and you know um just how my parents were disappointed in me and like

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you know the friends that I went you know went to college with I was I was the guy who you know

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I was president of all the things I left a year early I got a Harvard GMAT score like I was

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I was that guy and to go from that to having all those people kind of be like I don't know what

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he did you know I mean he's doing his to it's a fitness thing you know like and to like hear

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those you know those conversations are going on um and not have the like emotional you know

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security whatever you want to call it you know just be interested I think that protects you

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as you get older maybe you just care less I don't know but like you know it's just like it

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I wish I could say that I was so motivated because I loved my clients at the beginning but I did

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it I just I really just didn't want to fail I just didn't want to be seen as a failure and I

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didn't want my parents you know I know my dad I don't want my dad to be right

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honestly I just didn't want him to be right it's hard to just work yourself to not have to be

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right um and I wish he was from this like really virtuous place um but it wasn't it wasn't um

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I just you know in the beginning it's like you're fighting for survival like you're not like you

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were like love your customers like I'm just trying to fuck up your rent you know um and so and I

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know that sometimes like I can seem and lately can seem we have this you know craze you know

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these things that have been you know put in our in our laps that just seem unrealistic and like

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you know maybe they're just like on this hill but like it hasn't been that long it hasn't been that

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long um like I almost filed bankruptcy in at the end of 2016 like nothing and I had all these

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gyms and then they I sold them all and then I'd it's beyond the scope of this but you know um

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like I almost lost everything I mean I did lose everything I just didn't go under everything

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luckily and so like I remember screenshot of all my bank accounts um and the total of everything

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was $1,300 and I just I just remember being like oh like man like this is this is what

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this is it like this is like okay here we go like I you know and I had six gyms before that we

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working capital and not I'm not saying I was wealthy but like I you know there was enough

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and um so I don't know where you're at I don't know um and I wish I had a cooler story for you

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I just wanted to share this with you because um I partially wanted to share it with me

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maybe I want to share it with my kids or maybe I want to share it with older me who's like

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man look I used to be in shape um but uh

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whatever paint you know one of my favorite things is Proverbs 14 13 14 23 is like in all labor

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there's profit and um it says all labor not some or like when it's supposed to be right it's all

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labor and um I think that's so profound because it just means that it always counts because your

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work works on you more than you work on it and so like it's not for like it's not for that like

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it's not for what we think it's for you know it's for what we're becoming as we do it and

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and it just becomes really apparent to you when you hit these these moments you know that you're like

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man like this is crazy this is absolutely not like I it's just it's not it's crazy

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and um I'm just really grateful for you guys and um you know the community and it's just it's

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just crazy and um I feel like we've been we've been given this this opportunity you know where

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so many people have trusted us with with with their futures and

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and we just want to do right by everyone you know and um we don't take it lightly you know

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with the position that we're in because I mean we feel like we're genuinely trying to take

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industry from its knees to its feet and that's what I tell our team every day because

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that's how I felt I felt like I was on my knees like begging um and I wanted to

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elevate an industry just in tall on its feet probably um they not be something where people like

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they take their their gym owner boyfriend home and the parents are like oh shit

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man like no everyone's like I said doctor you don't bleed um but like hey this is money you know

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these are gym order but I want that to mean something you know because it's meant something for me

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and um and we have this position now we have the capital we have the resources that I don't

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think any gym ever has had um coupled with the one thing that's always been missing which is

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the desire to actually do something and so um we do and we will do everything that we can

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with all the resources that I have um to fix all the problems that that I can that we can

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stop me um so that hopefully the the scars um that that we've all gone through it's not just me

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obviously um but that hopefully other gym owners uh won't have to go through them or won't

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have to go through this long because like I think that's what it's about right just making it

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better and um I think we are and I think that we as a community have made this this whole this whole

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game that much better so um anyways you know I I went long on this but I'm really grateful for

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you guys and like I just wanted to really really taste the moment um no way to say it

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just kind of like I'm sure some of you guys have had this where you turn off the lights at the

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gym or like after everyone's gone and um it's weird because it's so empty and it's so quiet

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and it's like so bustling with energy normally there's like the music and the people and all that

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stuff but like when you're always the last one out you're like huh like it's like this small piece

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like this is mine you know like I made this you know and um maybe that's an ego thing I'm not sure

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but um it was definitely something I was proud of and um you know continue to be and uh it

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informed a lot of who I am and a lot of that was through failure a lot of it a whole lot

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and so I hope that I hope that the the rest of the things that I put on here

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which are usually not going to be in this nature I think they say they don't know and care

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some what you know until they know what you care um and I can only like I you know how do you say

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like I care so much I feel like that doesn't really mean anything but I can just say that I

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care because I've been there and um I just don't want anyone else to have to be there because it

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was really hard for me it was really hard so lots of love um gym lords and for those of you who are

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not in our community um love you guys too uh if you're a gym lord sorry I gym owner um you have

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my respect whether you work with us or not just for being who you are and for doing what you do every day

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so um lots of love guys have an amazing night I will try to get to sleep which is unlikely um

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I'll probably just be reviewing slides for tomorrow um which is exciting for me I hope you guys like it

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put a lot out into it um but you guys are um just the best community in the world and uh there's

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no one I'd rather serve ever uh people always ask they're like oh you know you could do this for

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dentist you could do this for car practice I'm like yeah but I don't like that but I wasn't a

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dentist like I'm sure we good but like I don't like that and like the reason I think that we've

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gotten to where we are is because like I love us you know what it's uh I love what we're about

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because um it's because you get it because we get it it's like an unspoken thing like we all know

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what it's like when someone always wants to change the music when someone shows up three minutes

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late for the five game and everyone's freaking out right um you know the bathrooms are never clean enough

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like I get it you know I totally get it so anyways guys have an amazing night I'll see you guys

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tomorrow and um I salute you guys for everything talk to you