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What's going everyone?

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Welcome back to a new episode joint style

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between the game and build with Leila.

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So this is a collab, you know,

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because we're influencers.

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We're collabing.

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Did you even, did you hesitate

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when you said the name, my podcast?

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I feel like you were like,

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you didn't even know, did you?

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You were, you had to serve us scale.

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Oh my God, no.

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I know it's Bill.

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I said the right word.

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Now you're down.

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I said the right word.

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That's so fucked.

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So we thought we'd give you guys a 2025,

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one sixth of the way through the year update,

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which is kind of insane when you think about it.

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Like we're almost done the first quarter.

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How fast that moved.

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I mean, yeah.

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Leila, would you like to kick us off?

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Yeah, Alex, if you had one word to describe

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the first six of the year, what word would you use?

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Is dick punch one word?

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I was trying to think of mine.

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So I was given myself time by asking you.

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Yeah, I think that's my word.

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Yeah, I would say eating glass.

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Yeah.

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Eating glass.

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I don't think we have the steering into the abyss part.

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You know, for those of you who don't know,

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that's an Elon Musk quote that Leila and I both like,

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he said, an entrepreneurship is a lot like

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steering to the abyss and eating glass,

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steering to the abyss because you don't know

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if your company's going to make it

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and you're always facing existential threats.

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And then eating glass because the way entrepreneurship works

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is that you were funneled for all the problems

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that people either could not solve on their own

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or did not want to solve on their own.

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And usually it's both of those things.

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The ones that they don't know how and don't want to solve.

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And so basically, every single day,

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is just only solving the worst things

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on an unending basis.

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And the number of problems that go wrong

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is just astounding.

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As an entrepreneur, like, how can we even function

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with the amount of things that are going wrong

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at any given point?

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But for some reason, we keep doing it.

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And so here we are.

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But anyways, that's what Leila was referencing.

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So it's definitely been an eating glass period.

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Yeah, it's interesting because I think,

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I was thinking about it because I think a lot of people

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obviously go through this phase

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and it happens no matter how big your business is.

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And I would actually argue

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that the bigger business, the more at glass you eat

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because the problems are bigger.

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More service area of glass to break.

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Yeah, there's more glass to break and sharper.

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But I was thinking about why,

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like, what keeps you going throughout it?

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And I actually think, I mean, I don't know

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if you would agree with this, but I was thinking for myself

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is that I am good at it.

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I'm good at eating glass.

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Like, you gain the skill.

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You know how to make the decisions.

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It's just that, I think what it is,

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is that you get better at making the decisions

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and making them quickly and knowing what to do.

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It's just that the execution is just as painful every time.

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And I was just thinking about that earlier today

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when I was thinking, you know, okay,

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my media has suffered this quarter

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because I have not been putting my attention there at all.

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And I honestly don't put that much attention in general,

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but it's just that when I do, I like it to be

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high quality media.

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And I felt like I've been so distracted

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that it's just been just shit.

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And, you know, as I was looking at, okay,

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making more media versus solving the problems of this week,

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then I was like, well, why is it that I actually

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like solving the problems more?

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And I think it's because I'm like, well, I'm good at it

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and I know what to do.

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I know how to solve them.

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You're better at solving problems

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than you are at making content.

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Well, yeah, for sure.

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But I think it's just, the difference is just,

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it doesn't get any easier any time.

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It's like people think when I fire somebody,

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oh, it probably hurts less, it probably feels not as hard.

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When we have a loss to, oh, probably hurts less,

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it probably feels not as hard.

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But it's like, I just found that the decisions get easier

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and it goes faster because you make decisions faster.

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So you get out of pain faster,

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but it's not any less painful.

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Well, I'll tell you what I've been thinking about.

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Pulling up your Twitter.

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Yeah.

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That's right.

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I told you what I'm with us.

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All right, so this was a letter from Basos

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from Basos to everyone.

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Those were the shareholder letter.

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Shareholder letter.

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And this is just an excerpt.

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And I like, I keep coming back to this

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because it's since I've read it because it was so good.

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So I'll just read it and then I'll kind of give you

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my two cents on it.

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So he says, differentiation is survival

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and the universe wants you to be typical.

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This is my last inner shareholder as letter of CEO

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as the CEO of Amazon and I have one last thing

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of almost importance, I feel compelled to teach.

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I hope all Amazonians take it to heart.

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Here is a passage from Richard Dawkins,

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the extraordinary book, The Blind Watchmaker.

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It's about basic fact of biology.

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Starving, staving off death is a thing

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that you have to work at.

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Left to itself and that is what it is when it dies.

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The body tends to revert to a state of equilibrium

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with its environment.

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If you measure some quantity such as the temperature,

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the acidity, the water content,

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or the electrical potential in a living body,

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you will typically find that it is markedly different

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from the corresponding measure in the surroundings.

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Our bodies, for instance, are usually hotter

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than our surroundings and in cold climates,

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they have to work hard to maintain that differential.

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When we die, the work stops.

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The temperature differential starts to disappear

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and we end up the same temperatures our surroundings.

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Not all animals work so hard to avoid coming into

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equilibrium with their surrounding temperatures

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but all animals do some comparable work.

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For instance, in a dry county, animals and plants

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work to maintain the fluid content of their cells.

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Work gets a natural tendency for water to flow from them

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into the dry outside world.

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If they fail, they die.

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More generally, if living things

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didn't work actively to prevent it,

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they would eventually merge into their surroundings

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and cease to exist as autonomous beings.

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That is what happens when they die.

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Now it's basis.

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While the passage is not intended as a metaphor,

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it is nevertheless a fantastic one

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and very relevant to Amazon.

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I would argue that it's relevant to all companies

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and all institutions and each of our individual lives too.

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In what ways does the world pull at you

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an attempt to make you normal?

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How much does, how much work does it take

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to maintain your distinctiveness,

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to keep alive the thing or things that make you special?

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I know a happily married couple

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who are running joke in their relationship,

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not infrequently the husband looks at the wife

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with faux distress and says to her,

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can't you just be normal?

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They both smile and laugh.

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And of course, the deep truth is that her distinctiveness

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is something he loves about her.

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But at the same time, it's also true

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that things would often be easier,

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aka take less energy,

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if we were a little more normal.

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This phenomenon happens at all scale levels.

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Democracies are not normal.

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Tierney is the historical norm.

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If we stop doing all the continuous hard work

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that it is to maintain our distinctiveness in that regard,

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we will quickly come into equilibrium with tyranny.

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We all know that distinctiveness,

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aka originality is valuable.

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We are all taught to quote be yourself.

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What I'm really asking to do is to embrace

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and be realistic about how much energy

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it takes to maintain that distinctiveness.

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The world wants you to be typical

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in a thousand ways it pulls at you.

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Don't let it happen.

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You have to pay a price for your distinctiveness

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and it's worth it.

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The fairy tale version of be yourself

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is that all the pain stops as soon as you allow

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your distinctiveness to shine.

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That version is misleading.

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Being yourself is worth it,

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but don't expect it to be easier free.

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You'll have to put energy into it continuously.

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The world will always try to make Amazon more typical

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to bring us into equilibrium with our environment.

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It will take continuous effort,

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but we can and we must be better than that.

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I just love that.

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I just thought it was so good.

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And Layland, I had this little exchange,

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I don't know, a while back, not that long ago.

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But I've been, I mean, I guess I get the same amount

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of hate anybody does, but I don't know,

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maybe I read it that day or whatever it was

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and I was just like, why do I even bother?

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You know what I mean?

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Why do I even, we've already cursed on this podcast

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so whatever.

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So I was like, why do I even give a shit?

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Like, I don't need to do this.

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And I was like, maybe I'll just do

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what some of these other people do

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and just like, just be Vanilla.

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You know, just like not state things that are controversial.

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And there's a difference between like,

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what I would consider foe controversy

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and like true controversy, right?

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Like to me, foe controversy is like,

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you know, you're complaining about results

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you didn't get from the work you didn't do, right?

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Like that's like foe controversial.

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Like no one really disagrees with that, right?

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It's like, it sounds a bit spicy,

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but like, it's fundamentally,

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no one's really gonna be like, yeah,

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you should, you know, get things for doing nothing, right?

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But there's other things that I believe

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that are actually controversial,

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that there's a huge amount of people

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that disagree with it and go get up in arms

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when I, when I talk about it.

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And so I was telling this to Leila

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and she just kinda like paused

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and she was like, never dilute yourself.

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And it was kind of exactly

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what I think I needed to hear in the moment.

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And then, you know, reading this letter from Basis

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was very reaffirming along the same lines.

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And so I wrote this as my quick response,

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which Leila's like, of course,

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she's gonna say something else

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because Alex loves talking.

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So I wrote this.

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You are either a thermometer or a thermostat.

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Most people are thermometers.

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What?

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This is a quote that was from Jim Collins book

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that I talked, I said all the time.

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I've never even heard of it.

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I literally had it pulled up.

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I don't listen.

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You say that, I don't listen.

268
00:09:45.120 --> 00:09:46.360
So this is obviously me not listening.

269
00:09:46.360 --> 00:09:47.840
Well, let me just read the part that I wrote.

270
00:09:47.840 --> 00:09:48.680
Fine.

271
00:09:48.680 --> 00:09:50.000
I say most people are thermometers.

272
00:09:50.000 --> 00:09:51.880
They change based on temperature outside of the room.

273
00:09:51.880 --> 00:09:53.600
They use almost no energy to operate.

274
00:09:53.600 --> 00:09:55.080
They're completely passive.

275
00:09:55.080 --> 00:09:56.680
Thermostat's on the other hand lead to systems

276
00:09:56.680 --> 00:09:59.320
that expend huge energy to change the temperature of the room.

277
00:09:59.320 --> 00:10:00.880
They're entirely active.

278
00:10:00.880 --> 00:10:02.240
But not only does it require huge effort

279
00:10:02.240 --> 00:10:03.760
and energy to reach the ideal temperature,

280
00:10:03.760 --> 00:10:05.960
it takes even more energy to maintain that temperature.

281
00:10:05.960 --> 00:10:07.920
Every hour of every day, it must persist.

282
00:10:07.920 --> 00:10:09.520
Hold the line, literally,

283
00:10:09.520 --> 00:10:11.760
to create a different environment from the outside world.

284
00:10:11.760 --> 00:10:13.040
And when I feel bad, beat down,

285
00:10:13.040 --> 00:10:15.320
I ask myself, am I a thermometer or a thermostat?

286
00:10:15.320 --> 00:10:17.840
Will I hold the line or simply melt into the background?

287
00:10:17.840 --> 00:10:20.360
Then I try to do what the thermostat would do.

288
00:10:20.360 --> 00:10:21.800
I do what I was afraid to do.

289
00:10:21.800 --> 00:10:23.640
I say what I think when I know it might hurt.

290
00:10:23.640 --> 00:10:25.360
I play when I know it might lose.

291
00:10:25.360 --> 00:10:27.320
Make the bet when I know it might not pay off.

292
00:10:27.320 --> 00:10:29.320
Trust when I know it might get stabbed in the back.

293
00:10:29.320 --> 00:10:30.840
So much energy, so much effort,

294
00:10:30.840 --> 00:10:33.040
but the only alternative is to melt into nothing.

295
00:10:33.040 --> 00:10:34.040
So we hold the line.

296
00:10:35.240 --> 00:10:37.600
So the quote actually originates from Martin Luther King, Jr.

297
00:10:37.600 --> 00:10:39.640
Ha, ha, ha, ha, ha, ha, ha.

298
00:10:39.640 --> 00:10:41.000
Which actually originates from Socrates.

299
00:10:41.000 --> 00:10:44.840
Which actually I would like to just respond with,

300
00:10:44.840 --> 00:10:46.240
yes, I completely agree.

301
00:10:46.240 --> 00:10:47.760
That has been top-mind for both of us.

302
00:10:47.760 --> 00:10:49.800
I actually wrote something that I gave

303
00:10:49.800 --> 00:10:51.160
as speech to the team last week.

304
00:10:51.160 --> 00:10:52.000
Did you?

305
00:10:52.000 --> 00:10:53.320
It did, but you're not on those meetings,

306
00:10:53.320 --> 00:10:54.160
so you don't know.

307
00:10:54.160 --> 00:10:55.000
Oh.

308
00:10:55.000 --> 00:10:55.840
And which I'll read here.

309
00:10:55.840 --> 00:10:57.200
So you know it was the original thought, there you go.

310
00:10:57.200 --> 00:10:58.720
So you can hear it as well.

311
00:10:58.720 --> 00:10:59.600
Yeah, I love the ear.

312
00:10:59.600 --> 00:11:02.320
Sincere candors, one of our core values for a reason.

313
00:11:02.320 --> 00:11:04.120
It's not some fluffy leadership buzzword

314
00:11:04.120 --> 00:11:05.240
that we thought sounded cool.

315
00:11:05.240 --> 00:11:07.640
It's a non-negotiable standard that keeps us sharp, honest,

316
00:11:07.640 --> 00:11:09.840
and growing at the speed that we need to win.

317
00:11:09.840 --> 00:11:10.680
Here's what it means.

318
00:11:10.680 --> 00:11:11.720
We tell the truth, we tell it fast.

319
00:11:11.720 --> 00:11:13.880
We do the intent to make things better.

320
00:11:13.880 --> 00:11:14.920
We don't sugarcoat shit.

321
00:11:14.920 --> 00:11:16.040
We don't dance around the issue.

322
00:11:16.040 --> 00:11:17.240
No, let's circle back.

323
00:11:17.240 --> 00:11:18.680
I'll let them know next week.

324
00:11:18.680 --> 00:11:21.280
Bullshit nonsense when we know something needs to be said.

325
00:11:21.280 --> 00:11:22.800
If something's off, we address it.

326
00:11:22.800 --> 00:11:24.560
If something's great, we acknowledge it.

327
00:11:24.560 --> 00:11:26.920
If something could be better, we push for it.

328
00:11:26.920 --> 00:11:28.520
This applies across the board.

329
00:11:28.520 --> 00:11:29.400
Leaders.

330
00:11:29.400 --> 00:11:31.080
You're holding back feedback from your team

331
00:11:31.080 --> 00:11:33.760
because it's, quote, uncomfortable, you're failing.

332
00:11:33.760 --> 00:11:36.760
Say what needs to be said clearly and constructively.

333
00:11:36.760 --> 00:11:39.040
Teen mates, if you're whispering about problems

334
00:11:39.040 --> 00:11:40.400
instead of addressing them directly,

335
00:11:40.400 --> 00:11:41.400
you're part of the problem.

336
00:11:41.400 --> 00:11:41.920
Speak up.

337
00:11:41.920 --> 00:11:44.640
This is a company of adults, not high schoolers.

338
00:11:44.640 --> 00:11:46.240
Everyone, if you can't take feedback

339
00:11:46.240 --> 00:11:47.240
without getting defensive, you're

340
00:11:47.240 --> 00:11:48.240
capping your own potential.

341
00:11:48.240 --> 00:11:49.440
Growth comes from friction.

342
00:11:49.440 --> 00:11:51.600
You have to embrace it.

343
00:11:51.600 --> 00:11:53.000
What's sincere candor isn't?

344
00:11:53.000 --> 00:11:55.120
Being a fucking asshole, tearing people down,

345
00:11:55.120 --> 00:11:57.040
just speaking to yourself, talk.

346
00:11:57.040 --> 00:11:57.920
It's not passive.

347
00:11:57.920 --> 00:11:59.800
We try to say.

348
00:11:59.800 --> 00:12:02.720
It's not passive aggressive comments vague feedback

349
00:12:02.720 --> 00:12:05.400
are waiting until it's too late to address an issue.

350
00:12:05.400 --> 00:12:07.640
It's about being honest and having an impact.

351
00:12:07.640 --> 00:12:09.680
It's about being clear rather than comfortable.

352
00:12:09.680 --> 00:12:11.560
And it's about driving results rather than putting

353
00:12:11.560 --> 00:12:13.080
your ego in front.

354
00:12:13.080 --> 00:12:14.600
Our clients and those who look up to us

355
00:12:14.600 --> 00:12:16.240
to lead the way come before politics,

356
00:12:16.240 --> 00:12:18.320
egos, and your appearance to the team.

357
00:12:18.320 --> 00:12:20.080
If you want to move fast, improve constantly

358
00:12:20.080 --> 00:12:21.960
and be surrounded by people who make you better,

359
00:12:21.960 --> 00:12:23.600
then sincere candor is the standard.

360
00:12:23.600 --> 00:12:27.280
And if that makes you uncomfortable, you're in the wrong room.

361
00:12:27.280 --> 00:12:29.600
Stamps.

362
00:12:29.600 --> 00:12:30.920
But you weren't there to hear that.

363
00:12:30.920 --> 00:12:33.760
I was not there to hear that, but I was there in spirit.

364
00:12:33.760 --> 00:12:36.000
So I will respond in the same way, which is that I agree.

365
00:12:36.000 --> 00:12:38.000
And I think it's funny that Leyla and I both independently

366
00:12:38.000 --> 00:12:40.720
wrote those things.

367
00:12:40.720 --> 00:12:44.360
Because I mean, I'll just speak candidly.

368
00:12:44.360 --> 00:12:46.160
I think one of the, you know, Leyla

369
00:12:46.160 --> 00:12:48.200
and I have plenty of our own flaws, but like,

370
00:12:48.200 --> 00:12:50.240
I think we've usually been pretty in sync with each other

371
00:12:50.240 --> 00:12:52.000
in terms of like what we're thinking, what we're feeling,

372
00:12:52.000 --> 00:12:53.840
what's going on in the business.

373
00:12:53.840 --> 00:12:56.080
And I think that's the season that we kind of feel like

374
00:12:56.080 --> 00:12:57.520
we're in right now, so we feel like a lot of people

375
00:12:57.520 --> 00:13:01.160
are trying to lower the bar, right?

376
00:13:01.160 --> 00:13:03.720
Lower the standard within the company.

377
00:13:03.720 --> 00:13:04.920
Lower the standard.

378
00:13:04.920 --> 00:13:06.920
Obviously, they're not trying to lower the standard, right?

379
00:13:06.920 --> 00:13:09.840
But like for me, with media, like people,

380
00:13:09.840 --> 00:13:13.360
like just comments that I get on a continuous basis

381
00:13:13.360 --> 00:13:15.840
for like just believing what I believe.

382
00:13:18.000 --> 00:13:21.640
And so we both been like feeling that pressure.

383
00:13:21.640 --> 00:13:23.040
I think what it is, I was thinking about it,

384
00:13:23.040 --> 00:13:25.480
is that with increased success becomes

385
00:13:25.480 --> 00:13:28.880
an increased frequency of opposition.

386
00:13:28.880 --> 00:13:30.440
So it's not that I never wasn't there before,

387
00:13:30.440 --> 00:13:32.640
but it's that the frequency increases.

388
00:13:34.200 --> 00:13:35.440
You know what I mean?

389
00:13:35.440 --> 00:13:36.280
Yeah.

390
00:13:36.280 --> 00:13:37.440
Because I was talking to the team about it

391
00:13:37.440 --> 00:13:38.440
and I was super upfront.

392
00:13:38.440 --> 00:13:39.720
I had the new hire orientation.

393
00:13:39.720 --> 00:13:43.320
I said, listen, we will not accommodate you.

394
00:13:43.320 --> 00:13:45.880
You will mold into the culture that we already have

395
00:13:45.880 --> 00:13:48.360
because this culture works and this is why we're winning.

396
00:13:48.360 --> 00:13:51.240
And so if you don't like the culture that I'm about to explain,

397
00:13:51.240 --> 00:13:52.720
then this is not the company for you

398
00:13:52.720 --> 00:13:56.200
because it's very potent and it's not what a lot of people want.

399
00:13:56.200 --> 00:13:59.240
And I was really like, he did that day.

400
00:13:59.240 --> 00:14:00.080
I don't know why.

401
00:14:00.080 --> 00:14:01.520
I think it's because you know with all the new people

402
00:14:01.520 --> 00:14:04.120
coming in and then what I see is that the teammates

403
00:14:04.120 --> 00:14:07.480
who do emulate the culture, they question.

404
00:14:07.480 --> 00:14:10.760
They're like, am I to this, am I to that, am I,

405
00:14:10.760 --> 00:14:14.440
and we should always take good ideas from new people.

406
00:14:14.440 --> 00:14:18.120
But to try and assimilate into like corporate jargon,

407
00:14:18.120 --> 00:14:20.760
bullshit, you know, passive aggressive comment,

408
00:14:20.760 --> 00:14:23.240
just some of the stuff that like, you know, people have old habits.

409
00:14:23.240 --> 00:14:26.360
The way I explain culture is always, it exists on a spectrum.

410
00:14:26.360 --> 00:14:28.840
So nobody comes in a 10 out of 10 culture fit.

411
00:14:28.840 --> 00:14:30.640
And any day given, it's not like,

412
00:14:30.640 --> 00:14:32.760
I'm all ever a 10 out of 10 culture fit

413
00:14:32.760 --> 00:14:34.120
or you're a 10 out of 10 culture fit.

414
00:14:34.120 --> 00:14:39.840
It's like to what degree do we exemplify the culture that day?

415
00:14:39.840 --> 00:14:43.720
And I just said, I was like, we can't accommodate people.

416
00:14:43.720 --> 00:14:45.880
Like you cannot be nice, you have to be kind.

417
00:14:45.880 --> 00:14:49.080
And you know, it's funny as I was interviewing someone

418
00:14:49.080 --> 00:14:52.440
and he was in the spinal round and he said he's like,

419
00:14:52.440 --> 00:14:54.840
what's the thing that, like, what pisses you off the most

420
00:14:54.840 --> 00:14:56.040
about the company?

421
00:14:56.040 --> 00:14:57.840
And I was like, when people are nice, not kind.

422
00:14:57.840 --> 00:15:00.720
And they think that, and then other people think that

423
00:15:00.720 --> 00:15:02.160
they're a great leader, they're a great person

424
00:15:02.160 --> 00:15:04.080
because they're acting fucking nice.

425
00:15:04.080 --> 00:15:06.240
And it's actually just really mean

426
00:15:06.240 --> 00:15:08.360
because you're gonna end up fucking up your team,

427
00:15:08.360 --> 00:15:09.920
you're gonna end up fucking up the project

428
00:15:09.920 --> 00:15:12.840
or whatever it is because you're trying to save face.

429
00:15:12.840 --> 00:15:13.920
I was like, that pisses me off.

430
00:15:13.920 --> 00:15:17.520
And he was like every single person said the same thing.

431
00:15:17.520 --> 00:15:19.080
He's like the one thing that I heard

432
00:15:19.080 --> 00:15:22.040
on the last three interviews was kind, not nice.

433
00:15:22.040 --> 00:15:23.560
I was like, that's really cool.

434
00:15:23.560 --> 00:15:26.240
Our whole team's saying it, it's very congruent.

435
00:15:26.240 --> 00:15:28.480
We're the opposite of suicidal empathy.

436
00:15:29.840 --> 00:15:31.240
What's that?

437
00:15:31.240 --> 00:15:32.520
It's where you have so much empathy

438
00:15:32.520 --> 00:15:35.600
that you love the person that's hurting you.

439
00:15:35.600 --> 00:15:36.600
Oh, understood.

440
00:15:37.880 --> 00:15:38.920
And you don't try to stop them

441
00:15:38.920 --> 00:15:40.960
because you don't wanna disrupt them.

442
00:15:40.960 --> 00:15:42.920
We are not that way.

443
00:15:42.920 --> 00:15:45.880
No, and I think, you know, it translates into,

444
00:15:46.880 --> 00:15:48.520
you know, the media side as well

445
00:15:48.520 --> 00:15:53.720
because I think in general, especially for you,

446
00:15:55.080 --> 00:15:57.400
I just think back to the Jordan Peterson podcast

447
00:15:57.400 --> 00:16:01.040
where he translates the story of, was it, God.

448
00:16:01.040 --> 00:16:01.880
Can you enable?

449
00:16:01.880 --> 00:16:03.240
Can you enable, yeah.

450
00:16:03.240 --> 00:16:06.360
And it's basically like the representation of,

451
00:16:06.360 --> 00:16:09.000
I just thought this was like a good interpretation of it,

452
00:16:09.000 --> 00:16:13.040
of somebody who represents the ideal

453
00:16:13.040 --> 00:16:16.200
and then somebody who rather than trying to be like the ideal

454
00:16:16.200 --> 00:16:19.200
and being inspired by it, tries to tear down the ideal.

455
00:16:20.160 --> 00:16:23.080
And I just think that's what most people do.

456
00:16:23.080 --> 00:16:24.680
Like anytime you face opposition

457
00:16:24.680 --> 00:16:26.680
when you represent an ideal,

458
00:16:27.640 --> 00:16:30.360
you just trigger all these people

459
00:16:30.360 --> 00:16:32.680
who feel like it's not possible for them.

460
00:16:32.680 --> 00:16:33.640
And you piss them off

461
00:16:33.640 --> 00:16:35.240
because then they think of all the reasons

462
00:16:35.240 --> 00:16:37.480
why they can't become that ideal.

463
00:16:37.480 --> 00:16:41.280
And then they have to say false things about you

464
00:16:41.280 --> 00:16:43.440
or make up stories about you,

465
00:16:43.440 --> 00:16:46.680
which then goes back to people thinking they're special.

466
00:16:46.680 --> 00:16:48.200
You know, I think one of the things that Robert Green

467
00:16:48.200 --> 00:16:50.400
talks about that I, like, loved in that book,

468
00:16:50.400 --> 00:16:51.880
The Laws of Human Nature was,

469
00:16:53.560 --> 00:16:56.320
I don't remember what the law was called, it's a specialness.

470
00:16:56.320 --> 00:16:57.440
Like we all think we're unique,

471
00:16:57.440 --> 00:16:58.640
we all think our problems are unique

472
00:16:58.640 --> 00:17:01.120
and we all think that when we don't like somebody

473
00:17:01.120 --> 00:17:02.960
because they represent an ideal,

474
00:17:02.960 --> 00:17:06.880
we think that they are uniquely bad most of the time.

475
00:17:06.880 --> 00:17:09.640
And that because of all these bad things

476
00:17:09.640 --> 00:17:11.440
that must be why they accomplished something

477
00:17:11.440 --> 00:17:13.080
or it must be why I think there's no way

478
00:17:13.080 --> 00:17:14.920
they could be these good things.

479
00:17:14.920 --> 00:17:16.240
And I think that was really interesting

480
00:17:16.240 --> 00:17:19.800
because I just think it's really, I just think it's true.

481
00:17:19.800 --> 00:17:20.640
I see everyone.

482
00:17:20.640 --> 00:17:21.680
A lot of people have that worldview.

483
00:17:21.680 --> 00:17:22.520
Yeah.

484
00:17:24.120 --> 00:17:26.200
Yeah, so this has been,

485
00:17:26.200 --> 00:17:27.360
I would say this has just been like

486
00:17:27.360 --> 00:17:30.400
what's been kind of the theme for us right now.

487
00:17:30.400 --> 00:17:32.920
It's been what's top of mind is like staying true

488
00:17:32.920 --> 00:17:35.800
to us despite increased pressure

489
00:17:35.800 --> 00:17:38.360
to kind of bend the knee, to conform.

490
00:17:39.160 --> 00:17:41.480
And we do a very potent culture.

491
00:17:41.480 --> 00:17:44.720
Yeah, I think for me it's been within the company

492
00:17:44.720 --> 00:17:47.200
for you, it's been externally.

493
00:17:48.160 --> 00:17:49.160
You know, I was thinking about I was like,

494
00:17:49.160 --> 00:17:51.920
I think I faced the most opposition externally

495
00:17:51.920 --> 00:17:54.320
when I first started making content,

496
00:17:54.320 --> 00:17:59.320
which is interesting, but that was tough.

497
00:17:59.720 --> 00:18:02.240
Well, it's funny because I had two different founders

498
00:18:02.240 --> 00:18:05.160
over the last week who visited the headquarters

499
00:18:05.640 --> 00:18:09.080
and it was during the weekend.

500
00:18:09.080 --> 00:18:12.280
And one of them was like,

501
00:18:12.280 --> 00:18:14.920
I think we were hanging out, talking about whatever.

502
00:18:14.920 --> 00:18:16.920
And then I was like, I'm going to do this,

503
00:18:16.920 --> 00:18:18.600
hopping into this compliance training.

504
00:18:18.600 --> 00:18:20.160
I was like, you want to join?

505
00:18:20.160 --> 00:18:21.800
And he was like, yeah, sure.

506
00:18:21.800 --> 00:18:23.240
He was like three o'clock on a Saturday

507
00:18:23.240 --> 00:18:25.280
and the whole sales team was there.

508
00:18:25.280 --> 00:18:26.920
And I was just like walking them through

509
00:18:26.920 --> 00:18:29.720
like things to say, things you can't say, things like that.

510
00:18:29.720 --> 00:18:31.840
And then just drilling it with them.

511
00:18:31.840 --> 00:18:34.840
And after we left, got out of the training,

512
00:18:34.840 --> 00:18:39.160
he was like, how did you get your culture

513
00:18:39.160 --> 00:18:41.640
so that people work weekends?

514
00:18:42.520 --> 00:18:46.040
And I thought about it.

515
00:18:46.040 --> 00:18:48.320
And I had the same thing, I had the same question asked

516
00:18:48.320 --> 00:18:49.320
for me from a different founder

517
00:18:49.320 --> 00:18:51.280
the next week as well.

518
00:18:51.280 --> 00:18:56.120
And I was like, I think we work weekends

519
00:18:56.120 --> 00:18:58.360
and the team sees us work weekends.

520
00:18:58.360 --> 00:19:00.800
And so they work weekends.

521
00:19:00.800 --> 00:19:01.640
I don't know.

522
00:19:01.640 --> 00:19:04.160
I would never ask anybody to work weekend, have you?

523
00:19:05.680 --> 00:19:09.720
Well, okay, I've reached out to people on weekends,

524
00:19:09.720 --> 00:19:11.600
especially if there's problems or things going on.

525
00:19:11.600 --> 00:19:14.080
And there's obviously departments that work weekends

526
00:19:14.080 --> 00:19:16.960
because that is the nature of that piece of the business.

527
00:19:16.960 --> 00:19:19.840
But I've never been like, I need you to work a Saturday

528
00:19:19.840 --> 00:19:23.560
and a Sunday just because I want you here.

529
00:19:23.560 --> 00:19:25.240
Like, so hear me out.

530
00:19:25.240 --> 00:19:27.480
So I'll say something a bit controversial

531
00:19:27.480 --> 00:19:30.480
in the spirit of being sincerely candorous.

532
00:19:30.480 --> 00:19:34.320
If we hear I need work-life balance on a job interview,

533
00:19:34.320 --> 00:19:36.440
we're probably not gonna hire the person.

534
00:19:36.440 --> 00:19:38.440
And it's not because, you know,

535
00:19:38.440 --> 00:19:39.960
we think there's anything inherently wrong with that.

536
00:19:39.960 --> 00:19:42.360
If you want work-life balance, I completely respect that.

537
00:19:42.360 --> 00:19:44.080
It's because we're looking for people

538
00:19:44.080 --> 00:19:46.960
who in their spare time like doing the thing

539
00:19:46.960 --> 00:19:48.160
that they work on.

540
00:19:48.160 --> 00:19:50.560
And so for them, they're not looking for a vacation

541
00:19:50.560 --> 00:19:53.320
or break away from it because they're currently

542
00:19:53.320 --> 00:19:56.000
love doing that thing and whatever role they're in,

543
00:19:56.000 --> 00:19:57.120
doesn't give them the opportunity

544
00:19:57.120 --> 00:19:58.680
to fully flex all the skills they have.

545
00:19:58.680 --> 00:19:59.560
So I'll give you an example.

546
00:19:59.560 --> 00:20:03.040
So there's a guy on our marketing team

547
00:20:03.040 --> 00:20:05.600
who like, we're actually right now, literally right now.

548
00:20:05.600 --> 00:20:08.200
He's at a summit internationally

549
00:20:08.200 --> 00:20:09.800
that he paid for with his own money

550
00:20:09.800 --> 00:20:13.280
and bought his own tickets and all of that stuff

551
00:20:13.280 --> 00:20:16.160
to go see some new kind of cutting edge thing

552
00:20:16.160 --> 00:20:17.680
or whatever, right?

553
00:20:17.680 --> 00:20:22.480
And you don't, like, so for him,

554
00:20:22.480 --> 00:20:24.440
if I reach out on a Saturday,

555
00:20:24.440 --> 00:20:26.520
it doesn't feel like work.

556
00:20:26.520 --> 00:20:29.640
He's like, this is what he wants to do anyways.

557
00:20:29.640 --> 00:20:32.280
And whenever I'm like, hey, have you seen so and so this thing?

558
00:20:32.360 --> 00:20:34.160
He's like, oh, yeah, here's all the cool stuff

559
00:20:34.160 --> 00:20:35.400
that they're doing, whatever it is.

560
00:20:35.400 --> 00:20:39.200
And it's that is what we're looking for.

561
00:20:39.200 --> 00:20:41.840
Where someone's inherent interest happens

562
00:20:41.840 --> 00:20:44.120
to be the work that they do.

563
00:20:44.120 --> 00:20:46.280
Because then that team,

564
00:20:46.280 --> 00:20:48.640
and just think about it purely for competitive standpoint,

565
00:20:48.640 --> 00:20:50.400
if you have two companies, one company who built

566
00:20:50.400 --> 00:20:53.400
of people who desire work like balance, right?

567
00:20:53.400 --> 00:20:56.040
And in their quote-off time are not thinking

568
00:20:56.040 --> 00:20:57.680
about work at all, fine.

569
00:20:57.680 --> 00:21:00.680
And then you have another team that's thinking about,

570
00:21:00.680 --> 00:21:03.320
well, work all the time because it's what they're interested in.

571
00:21:03.320 --> 00:21:04.920
The other team is going to win.

572
00:21:04.920 --> 00:21:08.480
And so I saw Darmesh, who's the founder of HubSpot,

573
00:21:08.480 --> 00:21:10.280
puts this really cool little visual.

574
00:21:10.280 --> 00:21:11.400
And it was just a Venn diagram.

575
00:21:11.400 --> 00:21:15.040
So two circles with a tiny little bit of slice overlap.

576
00:21:15.040 --> 00:21:18.400
And one side said, work like balance.

577
00:21:18.400 --> 00:21:23.000
And the other side said, break through startup.

578
00:21:23.000 --> 00:21:25.240
And he said, both of these are fine.

579
00:21:25.240 --> 00:21:27.120
And then he pointed to error to the middle of the overlap.

580
00:21:27.120 --> 00:21:28.840
He said, this is not.

581
00:21:28.840 --> 00:21:30.160
He said, because you're just not going to do it.

582
00:21:30.160 --> 00:21:32.600
He said, it just, no matter how much talent you have,

583
00:21:32.600 --> 00:21:34.720
greatness requires toil.

584
00:21:34.720 --> 00:21:35.440
Yeah.

585
00:21:35.440 --> 00:21:37.960
No, I mean, the thing is, is like we're very upfront

586
00:21:37.960 --> 00:21:40.600
on the interviews, for example.

587
00:21:40.600 --> 00:21:43.160
Like we are scaling very quickly.

588
00:21:43.160 --> 00:21:44.280
We're growing very fast.

589
00:21:44.280 --> 00:21:47.840
It requires people who want to put discretionary effort towards work.

590
00:21:47.840 --> 00:21:49.160
And whenever people hate on me for that,

591
00:21:49.160 --> 00:21:51.560
I'm like, I only need a couple hundred.

592
00:21:51.560 --> 00:21:53.640
Like you think that there's not a couple hundred people

593
00:21:53.640 --> 00:21:58.800
on this earth who don't need to have an extraordinary amount

594
00:21:58.800 --> 00:22:00.280
of work life balance right now.

595
00:22:00.280 --> 00:22:03.480
Like there's a lot of people who love this shit.

596
00:22:03.480 --> 00:22:07.080
And so, I don't know, one thing I've never understood

597
00:22:07.080 --> 00:22:10.120
is that I agree that people should have whatever they want,

598
00:22:10.120 --> 00:22:11.640
especially like, you know, you have people

599
00:22:11.640 --> 00:22:14.400
who they'd have three kids, and they're all young,

600
00:22:14.400 --> 00:22:16.040
and they're raising them, or they're taking care

601
00:22:16.040 --> 00:22:19.360
of their parents, so they've got, like, good, good go work

602
00:22:19.360 --> 00:22:20.800
somewhere where you have work life balance.

603
00:22:20.800 --> 00:22:22.360
I just don't understand why you have to hate on a place

604
00:22:22.360 --> 00:22:26.160
that says, hey, upfront, we're looking for people

605
00:22:26.160 --> 00:22:28.640
who don't need all of that and understand

606
00:22:28.680 --> 00:22:31.280
this requires working in, quote, off hours.

607
00:22:31.280 --> 00:22:33.160
And like, we all love work here.

608
00:22:33.160 --> 00:22:34.760
We are competitively great.

609
00:22:34.760 --> 00:22:36.360
And I've just never understood why that's an issue.

610
00:22:36.360 --> 00:22:39.840
You know, reminds me of, I don't know if you remember,

611
00:22:39.840 --> 00:22:42.960
he was one of our software teammates from Jim Launch

612
00:22:42.960 --> 00:22:45.760
and he didn't show up to work for three days in a row.

613
00:22:45.760 --> 00:22:48.880
And so, and then we said, like, what the hell?

614
00:22:48.880 --> 00:22:49.800
It was the whole thing.

615
00:22:49.800 --> 00:22:52.240
He did it again, we'd let him go.

616
00:22:52.240 --> 00:22:54.520
And then he wrote us a glass tour of you,

617
00:22:54.520 --> 00:22:57.760
and was like, I felt like I was a prisoner, right?

618
00:22:57.760 --> 00:22:59.880
I felt like I, you know, couldn't leave.

619
00:22:59.880 --> 00:23:04.000
And I was like, what in the world is going on here?

620
00:23:04.000 --> 00:23:06.240
And it's just, you know what I really think it is?

621
00:23:06.240 --> 00:23:09.280
I really think that anyone who hates on a place

622
00:23:09.280 --> 00:23:13.360
that is upfront about their expectations,

623
00:23:13.360 --> 00:23:17.360
treats people well, invests in their team,

624
00:23:17.360 --> 00:23:19.120
you know, takes care of their team

625
00:23:19.120 --> 00:23:21.160
while they're working their asses off.

626
00:23:21.160 --> 00:23:22.560
And you still treat that company

627
00:23:22.560 --> 00:23:23.640
like they're doing something wrong.

628
00:23:23.640 --> 00:23:24.640
I think you're a victim.

629
00:23:24.640 --> 00:23:25.480
And I think that's all it is.

630
00:23:25.480 --> 00:23:27.640
And I think victims blame and victims look at everybody

631
00:23:27.640 --> 00:23:29.520
as the enemy.

632
00:23:29.520 --> 00:23:32.320
And I'll fuck with that.

633
00:23:32.320 --> 00:23:37.040
I've, I recently read Elon's biography by Isaac Walterson.

634
00:23:37.040 --> 00:23:39.160
And there's a lot of really good little anecdotes in there

635
00:23:39.160 --> 00:23:42.200
that you kind of see the level of determination

636
00:23:42.200 --> 00:23:44.680
that it takes to build something really great.

637
00:23:44.680 --> 00:23:46.480
You know, among them, you know, Elon showing up

638
00:23:46.480 --> 00:23:47.800
at Sunday at two o'clock in the morning

639
00:23:47.800 --> 00:23:50.240
and being like, why aren't there more people working?

640
00:23:50.240 --> 00:23:53.520
As like one level of extreme.

641
00:23:53.520 --> 00:23:56.200
But the other part was talking about like

642
00:23:56.200 --> 00:23:59.960
many Tesla engineers, you know, would leave Tesla

643
00:23:59.960 --> 00:24:02.200
and be like, you know, burned out

644
00:24:02.200 --> 00:24:03.560
and they'd go to some other company.

645
00:24:03.560 --> 00:24:05.280
And then they would come back to Tesla

646
00:24:05.280 --> 00:24:07.800
like nine months later under the conclusion

647
00:24:07.800 --> 00:24:10.080
that they would rather be burned out than bored.

648
00:24:10.080 --> 00:24:13.000
And I think it's just like we are trying to build a company

649
00:24:13.000 --> 00:24:16.440
for doers, for people who want to take ownership,

650
00:24:16.440 --> 00:24:18.240
take action, make an impact,

651
00:24:18.240 --> 00:24:20.400
actually see their work get put out.

652
00:24:21.240 --> 00:24:26.240
And it just, it's not, you know, I love this quote,

653
00:24:27.400 --> 00:24:30.920
but it's like, it's a dangerous place to work.

654
00:24:30.920 --> 00:24:32.760
You know, we're trying to create that for it.

655
00:24:32.760 --> 00:24:34.320
It's dangerous place to work,

656
00:24:34.320 --> 00:24:36.960
but you're also gonna be among like other

657
00:24:36.960 --> 00:24:40.360
fucking predators, people who are good at what they do.

658
00:24:41.400 --> 00:24:42.760
Yeah, and I think there's a misconception,

659
00:24:42.760 --> 00:24:44.000
which I will say, which is like,

660
00:24:44.000 --> 00:24:45.360
people hear us talk like that.

661
00:24:45.360 --> 00:24:48.920
And then they think, oh, I bet you everybody's not friendly,

662
00:24:48.920 --> 00:24:49.760
they're not kind.

663
00:24:50.320 --> 00:24:53.080
We have the kindest people in this company.

664
00:24:53.080 --> 00:24:55.320
I think that it's like, I always had this like,

665
00:24:55.320 --> 00:24:56.960
be a kind killer.

666
00:24:56.960 --> 00:24:58.120
It's like kind killer.

667
00:24:58.120 --> 00:24:58.960
That's good.

668
00:24:58.960 --> 00:25:00.240
Yeah, like be a kind killer.

669
00:25:00.240 --> 00:25:02.000
Like, I mean, that's what I tell myself.

670
00:25:02.000 --> 00:25:04.000
It's like, I want to be super kind,

671
00:25:04.000 --> 00:25:05.120
but also be a fucking killer.

672
00:25:05.120 --> 00:25:07.320
And I can get after it and I can go hunt.

673
00:25:07.320 --> 00:25:10.440
And it's like, that's the culture that we have.

674
00:25:10.440 --> 00:25:12.840
And I just think that, you know,

675
00:25:12.840 --> 00:25:15.440
it's the same thing as people who we bring onto the team.

676
00:25:15.440 --> 00:25:16.600
And then when they come in, they're like,

677
00:25:16.600 --> 00:25:18.800
I didn't believe it was actually gonna be like this.

678
00:25:18.800 --> 00:25:20.640
Yeah, we have a feedback a ton.

679
00:25:20.640 --> 00:25:22.680
And I think that that's, you know, someone asked me,

680
00:25:22.680 --> 00:25:24.480
he's like, what's the most common feedback you get

681
00:25:24.480 --> 00:25:25.920
after someone's been in for a few weeks?

682
00:25:25.920 --> 00:25:27.920
And I was like, literally that it's like,

683
00:25:27.920 --> 00:25:29.200
they didn't believe this was actually

684
00:25:29.200 --> 00:25:31.080
gonna be what the culture was.

685
00:25:31.080 --> 00:25:32.840
And that it's actually not bullshit.

686
00:25:32.840 --> 00:25:35.880
And I just think that in a world of everyone posing

687
00:25:35.880 --> 00:25:38.760
and faking, there's just so few that are real.

688
00:25:38.760 --> 00:25:40.520
They all say like, oh, my culture is not,

689
00:25:40.520 --> 00:25:41.920
they don't have a fucking culture.

690
00:25:41.920 --> 00:25:44.960
They have like an accidental chicken noodle soup.

691
00:25:44.960 --> 00:25:46.040
And so.

692
00:25:47.040 --> 00:25:48.920
I don't know what that means.

693
00:25:48.920 --> 00:25:49.760
I don't know.

694
00:25:49.760 --> 00:25:52.280
I don't think you're like a broth with like a bunch

695
00:25:52.280 --> 00:25:53.280
of random shit in it.

696
00:25:53.280 --> 00:25:54.640
Like it's just like, it's not real.

697
00:25:54.640 --> 00:25:56.440
Just a diluted broth.

698
00:25:56.440 --> 00:25:57.760
Diluted broth.

699
00:25:57.760 --> 00:25:59.560
You have diluted broth.

700
00:25:59.560 --> 00:26:01.280
I have water with a little bit of brown.

701
00:26:01.280 --> 00:26:02.800
I have chili.

702
00:26:02.800 --> 00:26:05.040
Yeah, we got like chunky chili, baby.

703
00:26:05.040 --> 00:26:06.160
Pineapple, chicken, and chili.

704
00:26:06.160 --> 00:26:07.000
That's right.

705
00:26:07.000 --> 00:26:08.160
Pineapple, some jalapeno.

706
00:26:08.160 --> 00:26:09.640
Yeah, that's what we got.

707
00:26:09.640 --> 00:26:12.760
So I do think that's a misconception.

708
00:26:12.760 --> 00:26:14.360
People just think like it's kind of like us,

709
00:26:14.360 --> 00:26:16.640
you know, they see us and they're probably like,

710
00:26:16.640 --> 00:26:19.400
oh, they're like robots and they like don't have fun

711
00:26:19.400 --> 00:26:20.240
and don't have a life.

712
00:26:20.240 --> 00:26:21.080
And there's no problem.

713
00:26:21.080 --> 00:26:22.080
Don't tell them otherwise.

714
00:26:25.080 --> 00:26:28.120
It's just like, I actually think that it's hard

715
00:26:28.120 --> 00:26:31.600
for people to understand that companies

716
00:26:31.600 --> 00:26:33.120
and people can contradict.

717
00:26:33.120 --> 00:26:35.120
It's like, you can be hard but soft.

718
00:26:35.120 --> 00:26:37.440
You can be fast and slow.

719
00:26:37.440 --> 00:26:40.400
You can be outgoing, but also very thoughtful.

720
00:26:40.400 --> 00:26:41.760
That's just to have a mind.

721
00:26:41.760 --> 00:26:42.600
I think it's holding line.

722
00:26:42.600 --> 00:26:46.480
I think that the other thing would be just in general.

723
00:26:49.520 --> 00:26:51.040
Well, I've got a cool story about this.

724
00:26:51.040 --> 00:26:55.920
So I had an interview the other day

725
00:26:55.920 --> 00:26:58.400
with an executive assistant.

726
00:26:58.400 --> 00:27:00.240
I honestly don't want an interview.

727
00:27:00.240 --> 00:27:01.920
And you have my one interview.

728
00:27:01.920 --> 00:27:03.560
My one review of the month.

729
00:27:03.560 --> 00:27:08.560
And so anyways, I got on and I was like,

730
00:27:09.400 --> 00:27:12.200
tell me a controversial belief that you have.

731
00:27:13.400 --> 00:27:16.080
And obviously she struggled to give me a controversial belief

732
00:27:16.080 --> 00:27:17.600
because she was afraid of whatever answer would be.

733
00:27:17.600 --> 00:27:21.720
But the reality is, I said, well, don't worry about it.

734
00:27:21.720 --> 00:27:22.960
I'll go first and then I just said

735
00:27:22.960 --> 00:27:25.360
a bunch of controversial beliefs that I have.

736
00:27:25.360 --> 00:27:27.480
And you did that to me on like our third date.

737
00:27:27.480 --> 00:27:29.680
You were like, what's the worst thing you've ever done?

738
00:27:29.680 --> 00:27:31.760
And I was like, I don't even think I've ever done anything.

739
00:27:31.760 --> 00:27:32.880
And I was like, well, I'll give you 10.

740
00:27:32.880 --> 00:27:34.600
And you were like, I'll give you my top three.

741
00:27:34.600 --> 00:27:35.440
Yeah.

742
00:27:36.960 --> 00:27:37.920
And I was like, oh,

743
00:27:37.920 --> 00:27:40.280
well, I was, but my, I'll explain the thing about it.

744
00:27:40.280 --> 00:27:42.040
Where I was like, especially an executive assistant,

745
00:27:42.040 --> 00:27:44.960
somebody who's who's working super close all the time.

746
00:27:44.960 --> 00:27:46.480
I was like, she's going to find out

747
00:27:46.480 --> 00:27:48.520
what my beliefs about the world are.

748
00:27:48.520 --> 00:27:53.040
And if she doesn't like them, she might as well know now

749
00:27:53.040 --> 00:27:55.200
and we can both avoid the pain.

750
00:27:55.200 --> 00:27:56.280
And so it's kind of weird

751
00:27:56.280 --> 00:27:58.240
because you have to go against like social niceties

752
00:27:58.240 --> 00:28:00.720
and politeness and political practice to be like,

753
00:28:00.720 --> 00:28:01.720
this is what I think.

754
00:28:01.720 --> 00:28:02.880
And if you think that's a problem

755
00:28:02.880 --> 00:28:04.600
then you probably shouldn't be here.

756
00:28:04.600 --> 00:28:06.600
Or just like, go work somewhere where that's

757
00:28:06.600 --> 00:28:07.440
that you do have that.

758
00:28:07.440 --> 00:28:10.080
Because the flip side is if someone else is like,

759
00:28:10.080 --> 00:28:12.440
fuck yeah, that's exactly what I believe.

760
00:28:12.440 --> 00:28:14.360
And I just have never been around people

761
00:28:14.360 --> 00:28:16.520
who've been able to have been willing to say it,

762
00:28:16.520 --> 00:28:18.280
then I think they're going to be more bought in.

763
00:28:18.280 --> 00:28:20.960
And I think we're moving towards a world, hopefully,

764
00:28:20.960 --> 00:28:25.000
where people can honestly just be more authentic.

765
00:28:25.000 --> 00:28:29.320
And so I define authenticity as how you behave

766
00:28:29.320 --> 00:28:31.200
when you have zero risk of punishment.

767
00:28:31.200 --> 00:28:34.120
Now, in almost every condition, every environment,

768
00:28:34.120 --> 00:28:36.080
there's some risk of punishment.

769
00:28:36.080 --> 00:28:38.720
So authenticity is not a are you authentic

770
00:28:38.720 --> 00:28:40.920
or not authentic, but how authentic are you?

771
00:28:40.920 --> 00:28:43.080
So to what degree do you behave

772
00:28:43.080 --> 00:28:45.320
as though you could not be punished?

773
00:28:45.320 --> 00:28:47.200
And so also to a certain degree,

774
00:28:47.200 --> 00:28:51.160
the more resources you have available to you

775
00:28:51.160 --> 00:28:55.320
to protect yourself, the more authentic you are able to be

776
00:28:55.320 --> 00:28:57.880
because your risk of punishment drops.

777
00:28:57.880 --> 00:29:01.000
But wouldn't you say that when you have more resources,

778
00:29:01.000 --> 00:29:02.400
you have more resources to lose as well?

779
00:29:02.400 --> 00:29:04.880
It's more to lose being able to protect yourself.

780
00:29:04.960 --> 00:29:06.240
You know, it's fair.

781
00:29:06.240 --> 00:29:08.480
I think it's why a lot of people get big,

782
00:29:08.480 --> 00:29:11.360
at least on social media and then they start acting different

783
00:29:11.360 --> 00:29:13.680
because they're like afraid of losing it, you know what I mean?

784
00:29:13.680 --> 00:29:14.520
No.

785
00:29:14.520 --> 00:29:15.840
I mean, I constantly have to fight that.

786
00:29:15.840 --> 00:29:19.400
Not like, I don't ever act not like myself.

787
00:29:19.400 --> 00:29:23.880
I just don't want to always reveal as much as time goes on.

788
00:29:23.880 --> 00:29:24.720
I get it.

789
00:29:24.720 --> 00:29:28.880
I mean, one of my big goals in life is to die with no secrets.

790
00:29:30.560 --> 00:29:33.600
I would like my controversial beliefs to be known.

791
00:29:33.640 --> 00:29:34.640
I'm not there yet.

792
00:29:35.800 --> 00:29:38.280
Well, I think that's cool.

793
00:29:38.280 --> 00:29:39.840
I mean, yeah.

794
00:29:39.840 --> 00:29:42.880
Well, I think the thing that really started pushing me

795
00:29:42.880 --> 00:29:46.840
in that direction was that we'd have these for school,

796
00:29:46.840 --> 00:29:49.080
like once a month we ran these,

797
00:29:49.080 --> 00:29:49.960
that we did the school games

798
00:29:49.960 --> 00:29:52.720
so people compete to build the biggest community in 30 days.

799
00:29:52.720 --> 00:29:55.600
It's just a fun way to get people involved

800
00:29:55.600 --> 00:29:56.840
in using the platform.

801
00:29:56.840 --> 00:30:00.960
And so the winners would come out and like,

802
00:30:00.960 --> 00:30:03.440
to a man, one of the most consistent piece of feedback

803
00:30:03.440 --> 00:30:04.640
I got after the day was over

804
00:30:04.640 --> 00:30:08.080
as people would just be like, you're a lot nicer than I thought.

805
00:30:08.080 --> 00:30:12.520
And you like are funnier and like make more jokes.

806
00:30:12.520 --> 00:30:14.600
And I thought about that and I was like,

807
00:30:14.600 --> 00:30:16.560
there's some misrepresentation that's occurring,

808
00:30:16.560 --> 00:30:18.080
because it means I'm not fully shut.

809
00:30:18.080 --> 00:30:21.960
Like, what is being displayed versus what is real?

810
00:30:21.960 --> 00:30:24.080
There's some disconnect, and a part of that is the algorithm, right?

811
00:30:24.080 --> 00:30:26.440
Like anything that's a little bit more of an extreme take

812
00:30:26.440 --> 00:30:28.680
is going to get, you know, boosted further.

813
00:30:28.680 --> 00:30:31.160
So even if you have equal representation terms of creation,

814
00:30:31.160 --> 00:30:36.000
you will have dis or unequal reach from those pieces

815
00:30:36.000 --> 00:30:39.280
because anything that is more polar will go more viral.

816
00:30:39.280 --> 00:30:42.080
Well, also, I mean, like just saying for myself,

817
00:30:42.080 --> 00:30:45.520
from my experience, like sitting in front of the camera

818
00:30:45.520 --> 00:30:48.120
with like five people watching you and lights on you

819
00:30:48.120 --> 00:30:50.760
is not exactly like a natural comfortable habitat.

820
00:30:50.760 --> 00:30:52.280
Yeah, that's what we're making in this podcast right now.

821
00:30:52.280 --> 00:30:54.960
This is an empty room, basically knowns here.

822
00:30:54.960 --> 00:30:56.160
Oh my God, so much better.

823
00:30:56.160 --> 00:30:59.200
But like, it's okay, my team knows that.

824
00:31:01.360 --> 00:31:03.080
So like, I also think there's,

825
00:31:03.080 --> 00:31:04.680
there's like a few things that people don't consider

826
00:31:04.680 --> 00:31:08.160
when they watch somebody making content.

827
00:31:08.160 --> 00:31:09.880
Like for mine, for example, it's usually like,

828
00:31:09.880 --> 00:31:11.640
I'm not a time crunch, which is like,

829
00:31:11.640 --> 00:31:13.600
I have fucking interviews before.

830
00:31:13.600 --> 00:31:15.520
I have a call with a lawyer right after.

831
00:31:15.520 --> 00:31:18.400
I have to go run a freaking meeting in five minutes

832
00:31:18.400 --> 00:31:20.040
and I'm like trying to get that shit done.

833
00:31:20.040 --> 00:31:21.360
So like sometimes I'm pissed off

834
00:31:21.360 --> 00:31:23.040
because I'm trying to make a video

835
00:31:23.040 --> 00:31:24.640
and I know I only have a certain amount of time

836
00:31:24.640 --> 00:31:26.440
because I have other things going on.

837
00:31:26.440 --> 00:31:31.440
For you, you have so much where it's like,

838
00:31:32.080 --> 00:31:33.560
I don't know if it's like the volume

839
00:31:33.560 --> 00:31:35.280
and so it's like energy levels.

840
00:31:35.280 --> 00:31:38.160
Like how the day is like, did you eat?

841
00:31:38.160 --> 00:31:41.080
You forget to eat, like shit like that even affects

842
00:31:41.080 --> 00:31:44.120
how a video is portrayed in someone's mood

843
00:31:44.120 --> 00:31:45.880
and I think sometimes people just think,

844
00:31:45.880 --> 00:31:47.560
oh, it must be this person's personality

845
00:31:47.560 --> 00:31:48.840
but I'm like, not at all.

846
00:31:48.840 --> 00:31:52.720
I think it's very hard to get everything perfect

847
00:31:52.720 --> 00:31:54.040
every time you shoot.

848
00:31:54.040 --> 00:31:55.480
And when you do, it's like, oh my God,

849
00:31:55.480 --> 00:31:56.920
this is gonna be a banger and I felt good

850
00:31:56.920 --> 00:31:57.760
and it was amazing.

851
00:31:57.760 --> 00:31:58.600
It's like a 10 out of 10.

852
00:31:58.600 --> 00:32:00.760
But like, those are like from the grace of God.

853
00:32:00.760 --> 00:32:03.400
They come like once a month maybe.

854
00:32:03.400 --> 00:32:05.160
Every other shoot, it's like something goes wrong.

855
00:32:05.160 --> 00:32:07.480
But maybe that's not who we are.

856
00:32:07.480 --> 00:32:08.320
What do you mean?

857
00:32:08.320 --> 00:32:11.120
Well, maybe that's only who we are one out of 10 times

858
00:32:11.120 --> 00:32:14.760
and then the mediocre one that's the more common occurrence

859
00:32:14.760 --> 00:32:15.800
is who we really are.

860
00:32:17.760 --> 00:32:18.960
Yeah, that's fine.

861
00:32:18.960 --> 00:32:21.760
What ever, I'm not bourbon.

862
00:32:21.760 --> 00:32:23.920
Maybe we're not as good as we think we are.

863
00:32:23.920 --> 00:32:26.480
I definitely, I definitely.

864
00:32:26.480 --> 00:32:28.560
Yeah, only judge me by my best days.

865
00:32:28.560 --> 00:32:31.720
Whatever, you get what I'm saying though, right?

866
00:32:31.720 --> 00:32:33.080
I understand what you're saying.

867
00:32:33.080 --> 00:32:36.280
Like, I mean, it's just different

868
00:32:36.280 --> 00:32:39.800
because if I get off a call with a lawyer

869
00:32:39.800 --> 00:32:41.960
getting some shit news and then I've got to go

870
00:32:41.960 --> 00:32:43.680
into another meeting, it's like within five minutes

871
00:32:43.680 --> 00:32:44.800
I can change my state.

872
00:32:44.800 --> 00:32:47.400
I'm engaged listening to the person.

873
00:32:47.400 --> 00:32:49.840
I'm focused on them and their problem.

874
00:32:49.840 --> 00:32:52.520
I'm not focused on myself versus the video.

875
00:32:52.520 --> 00:32:54.200
It's like I'm focused on myself.

876
00:32:54.200 --> 00:32:55.040
I'm focused on me.

877
00:32:55.040 --> 00:32:55.880
What's my mood?

878
00:32:55.880 --> 00:32:56.720
What's my demeanor?

879
00:32:56.720 --> 00:32:58.080
Do I have energy?

880
00:32:58.080 --> 00:32:59.840
And then if anything, when I don't have it,

881
00:32:59.840 --> 00:33:00.840
they're like, hey, repeat that.

882
00:33:00.840 --> 00:33:01.680
Say it again.

883
00:33:01.680 --> 00:33:02.520
It didn't sound right.

884
00:33:02.520 --> 00:33:04.120
And then I'm like, fucking, I'm a zoo animal

885
00:33:04.120 --> 00:33:05.320
in front of a camera.

886
00:33:05.320 --> 00:33:06.720
Circus.

887
00:33:06.720 --> 00:33:07.560
Yeah.

888
00:33:07.560 --> 00:33:09.120
So yeah, I would say interestingly for me,

889
00:33:09.120 --> 00:33:10.440
I had the same.

890
00:33:10.440 --> 00:33:12.200
Basically, when I heard that, I really was like,

891
00:33:12.200 --> 00:33:14.040
I want to change some things about how we're making content.

892
00:33:14.040 --> 00:33:17.240
So 2025, so this year, we've already been kicking off

893
00:33:17.240 --> 00:33:18.080
the new strategy.

894
00:33:18.080 --> 00:33:21.240
Somebody guys have seen it and you've heard it on the podcast.

895
00:33:21.240 --> 00:33:23.480
My theme for the year for me personally

896
00:33:23.480 --> 00:33:26.400
has been interactivity and demonstration.

897
00:33:26.400 --> 00:33:29.800
So less theory, more demonstration.

898
00:33:29.800 --> 00:33:33.880
And the reason for that is I enjoy doing it

899
00:33:33.880 --> 00:33:36.560
more than I enjoy talking about doing it.

900
00:33:36.560 --> 00:33:38.600
Buy a country mile.

901
00:33:38.600 --> 00:33:39.840
Buy a lot.

902
00:33:39.840 --> 00:33:43.680
There are not a ton of things in this world that I enjoy.

903
00:33:43.680 --> 00:33:46.480
I enjoy working out and eating with people I like.

904
00:33:46.480 --> 00:33:49.440
And I enjoy solving business problems

905
00:33:49.440 --> 00:33:51.880
with business owners.

906
00:33:51.880 --> 00:33:54.280
Whether that be founders of the portfolio companies

907
00:33:54.280 --> 00:33:56.400
or just business owners that head quarters

908
00:33:56.400 --> 00:33:58.440
or companies that we're looking to invest in,

909
00:33:58.440 --> 00:34:02.200
I just love solving business problems.

910
00:34:02.200 --> 00:34:04.040
Like big strategic business problems,

911
00:34:04.040 --> 00:34:06.040
like those things just really light me up.

912
00:34:06.040 --> 00:34:07.960
I can do it actually all day.

913
00:34:09.000 --> 00:34:10.800
And the only other thing I like doing is writing.

914
00:34:10.800 --> 00:34:11.640
And that's it.

915
00:34:11.640 --> 00:34:12.760
That's the only thing in this world

916
00:34:12.760 --> 00:34:13.600
that I enjoy.

917
00:34:13.600 --> 00:34:15.320
Everything else is overhead and lay love,

918
00:34:15.320 --> 00:34:18.120
of course, and spending time with her.

919
00:34:18.120 --> 00:34:21.000
And obviously above all else.

920
00:34:21.000 --> 00:34:23.400
Anyways, but I bring this up to say that you guys

921
00:34:23.400 --> 00:34:25.200
have probably seen that in the nature of the content.

922
00:34:25.200 --> 00:34:26.800
And part of the reason that I had interactivity

923
00:34:26.800 --> 00:34:32.560
is the second of the themes was, I am, in my opinion,

924
00:34:32.560 --> 00:34:34.800
the better version of me when I'm with someone else.

925
00:34:34.800 --> 00:34:36.840
And probably you detect a different vibe

926
00:34:36.840 --> 00:34:39.360
on this podcast with Layla, because we're together.

927
00:34:39.360 --> 00:34:41.160
We're hanging out.

928
00:34:41.160 --> 00:34:43.720
Versus like a lot of podcasts that you hear from us

929
00:34:43.720 --> 00:34:47.200
is like Layla on the treadmill, like walking and slacking

930
00:34:48.040 --> 00:34:49.120
into which she's going to like do,

931
00:34:49.120 --> 00:34:52.920
was slacking like using the tool not slacking off.

932
00:34:52.920 --> 00:34:55.680
And for me, I'm just like pacing around in a room

933
00:34:55.680 --> 00:34:58.720
with a microphone trying to like get the few

934
00:34:58.720 --> 00:35:00.960
kind of interesting ideas I had from last week off my head

935
00:35:00.960 --> 00:35:04.440
so that we can make something out of them.

936
00:35:04.440 --> 00:35:07.240
But the interactivity is what I think is real.

937
00:35:07.240 --> 00:35:09.640
And so that's kind of the big push

938
00:35:09.640 --> 00:35:11.720
is just how do we make it even more real?

939
00:35:11.720 --> 00:35:13.360
Well, then let's use real business owners

940
00:35:13.360 --> 00:35:16.600
in real scenarios and just show not tell.

941
00:35:16.640 --> 00:35:20.200
And so that's, it's way more work for the team,

942
00:35:20.200 --> 00:35:22.000
but I'm happy with it.

943
00:35:22.000 --> 00:35:23.600
And so that's what I'm doubling down on that.

944
00:35:23.600 --> 00:35:25.880
That's what I think I'm committed to it for the year.

945
00:35:25.880 --> 00:35:26.720
Like that's what I'm gonna,

946
00:35:26.720 --> 00:35:29.560
unless something crazy changes, like I'm in.

947
00:35:29.560 --> 00:35:34.640
I'm supporting your commitment to it as well

948
00:35:34.640 --> 00:35:37.320
and not committing to it myself.

949
00:35:37.320 --> 00:35:41.800
I commit to doubling the size of the team

950
00:35:41.800 --> 00:35:44.680
and to support the company.

951
00:35:44.840 --> 00:35:45.840
So just so you guys know,

952
00:35:45.840 --> 00:35:47.760
so for us to do these kind of like interactive things,

953
00:35:47.760 --> 00:35:50.680
it actually takes four times the resources,

954
00:35:50.680 --> 00:35:53.640
like actually, maybe even more than that,

955
00:35:53.640 --> 00:35:54.880
to pull these off.

956
00:35:54.880 --> 00:35:58.160
And so me demanding that immediately January one

957
00:35:58.160 --> 00:36:00.520
was a bit of a shitshow.

958
00:36:00.520 --> 00:36:02.760
Not to mention we're trying to hire 35 other people.

959
00:36:02.760 --> 00:36:04.440
Yeah, and we're hiring 35 other people this quarter.

960
00:36:04.440 --> 00:36:06.600
And our projections are to double the team

961
00:36:06.600 --> 00:36:09.640
by the end of the year, which is 70 more people.

962
00:36:10.680 --> 00:36:12.680
Yeah, so it's, and that's just a hold co.

963
00:36:15.080 --> 00:36:16.600
So yeah, just a lot.

964
00:36:16.600 --> 00:36:17.800
It's a lot, it's a lot.

965
00:36:17.800 --> 00:36:19.440
Well, you know, and I think the thing is,

966
00:36:19.440 --> 00:36:22.680
is like I'm definitely like your standards

967
00:36:22.680 --> 00:36:26.600
with like media, this is my standards with the culture.

968
00:36:26.600 --> 00:36:28.480
So like I'm definitely like,

969
00:36:28.480 --> 00:36:30.760
I just constantly know the temperature,

970
00:36:30.760 --> 00:36:32.680
like how is, like where's the culture at?

971
00:36:32.680 --> 00:36:34.080
And it's like as you bring in new people,

972
00:36:34.080 --> 00:36:36.640
you have to be measuring that shit every day, not every week.

973
00:36:36.640 --> 00:36:37.480
Yeah.

974
00:36:37.480 --> 00:36:41.000
And I think that's where like now my time is more internal

975
00:36:41.960 --> 00:36:44.680
as I'm like building out the, you know,

976
00:36:44.680 --> 00:36:46.520
the highest level leadership teams.

977
00:36:46.520 --> 00:36:49.200
I'm helping train up the leaders in the middle.

978
00:36:49.200 --> 00:36:52.200
I'm making sure that we're making the right decisions.

979
00:36:52.200 --> 00:36:55.600
And then there's way more big irreversible things

980
00:36:55.600 --> 00:36:56.360
that come up.

981
00:36:57.280 --> 00:36:59.200
It's just like the last thing I think about

982
00:36:59.200 --> 00:37:00.200
is making content.

983
00:37:00.200 --> 00:37:03.400
That's why I've shifted to documenting.

984
00:37:03.400 --> 00:37:05.320
So I hired.

985
00:37:05.320 --> 00:37:07.520
Yeah, we was documenting I'm demonstrating.

986
00:37:07.560 --> 00:37:09.760
Yeah, I just hired two more people

987
00:37:09.760 --> 00:37:13.720
to get back on quote vlogging.

988
00:37:13.720 --> 00:37:16.120
And basically it's like, all right, you know,

989
00:37:16.120 --> 00:37:17.640
two hours a day every day

990
00:37:17.640 --> 00:37:21.120
or the days that I have things that I'm able to show.

991
00:37:22.120 --> 00:37:25.360
Someone just comes in and just records pieces of my day

992
00:37:25.360 --> 00:37:28.520
and we'll string them together in some sort of episode.

993
00:37:28.520 --> 00:37:30.160
I mean, we're gonna see how it goes.

994
00:37:30.160 --> 00:37:31.800
I have no idea, probably fucking tank.

995
00:37:31.800 --> 00:37:33.920
Well, I think actually, now that I think about it,

996
00:37:33.920 --> 00:37:35.760
your documentation is demonstration.

997
00:37:35.760 --> 00:37:37.440
It's just that the demonstration for you

998
00:37:37.440 --> 00:37:41.720
has far more of like you do a lot more like meetings

999
00:37:41.720 --> 00:37:44.120
and interviews and feedback.

1000
00:37:44.120 --> 00:37:47.320
Because Layla works a lot more team focused than I do.

1001
00:37:48.360 --> 00:37:51.120
I tend to be more, I would say like, you know,

1002
00:37:51.120 --> 00:37:53.360
front of face driven customer focus

1003
00:37:53.360 --> 00:37:55.520
being business owners in general.

1004
00:37:55.520 --> 00:37:58.360
Layla's focus is internal more like team in general.

1005
00:37:59.680 --> 00:38:01.320
So that is you demonstrating what you do,

1006
00:38:01.320 --> 00:38:03.600
which I think is actually my, I mean,

1007
00:38:03.600 --> 00:38:05.960
if you think about like teaching, right?

1008
00:38:05.960 --> 00:38:07.680
Like teaching people the most effective way

1009
00:38:07.680 --> 00:38:08.880
of teaching is modeling.

1010
00:38:08.880 --> 00:38:10.400
Like that's how you learn how to walk,

1011
00:38:10.400 --> 00:38:11.360
it's how you learn how to talk,

1012
00:38:11.360 --> 00:38:13.880
it's how it's how humans learn everything.

1013
00:38:14.840 --> 00:38:17.800
And so modeling plus feedback is the,

1014
00:38:17.800 --> 00:38:19.160
obviously we can't give feedback at scale,

1015
00:38:19.160 --> 00:38:20.880
but at least having the model of like,

1016
00:38:20.880 --> 00:38:22.920
this is how we do it and it's worthwhile for us.

1017
00:38:22.920 --> 00:38:25.840
By no means is it, you know, a sermon,

1018
00:38:25.840 --> 00:38:28.600
it's a documentary, this is just how we've done it.

1019
00:38:28.600 --> 00:38:30.760
If you do it differently, I love you, that's amazing.

1020
00:38:30.760 --> 00:38:32.280
That's just how we do it.

1021
00:38:32.280 --> 00:38:34.040
I also just, and I'll put this up there.

1022
00:38:34.040 --> 00:38:35.400
I just don't know how much longer

1023
00:38:35.400 --> 00:38:39.600
I'll be able to make direct to camera content.

1024
00:38:39.600 --> 00:38:40.440
Yeah, we're not.

1025
00:38:40.440 --> 00:38:43.480
Or desire, I mean, I like making podcasts, actually.

1026
00:38:43.480 --> 00:38:45.040
I enjoy making podcasts.

1027
00:38:46.040 --> 00:38:48.000
It's not that I don't enjoy making content, actually,

1028
00:38:48.000 --> 00:38:49.360
because I do because it helps people.

1029
00:38:49.360 --> 00:38:53.120
It's just that I don't enjoy making shitty content.

1030
00:38:53.120 --> 00:38:55.000
This was the, this was a big realization I had.

1031
00:38:55.000 --> 00:38:57.160
So this actually might be really valuable for somebody,

1032
00:38:57.160 --> 00:39:01.200
but I, I love training like working out.

1033
00:39:01.200 --> 00:39:03.120
I do, I still, I mean, I've been doing it for 20 years.

1034
00:39:03.120 --> 00:39:04.920
Like I, I really like training.

1035
00:39:04.920 --> 00:39:06.440
There was this period for a while

1036
00:39:06.440 --> 00:39:07.920
that I like wasn't looking forward to training

1037
00:39:07.920 --> 00:39:10.360
and I was like, huh, maybe it's because like my joints hurt

1038
00:39:10.360 --> 00:39:12.640
and because I'm getting older, which is definitely a thing.

1039
00:39:12.640 --> 00:39:14.360
But I thought more about it and I was like, okay,

1040
00:39:14.360 --> 00:39:16.160
well, there's definitely been some workouts this year

1041
00:39:16.160 --> 00:39:18.920
that I enjoyed and then others that I didn't.

1042
00:39:18.920 --> 00:39:21.440
And the common factors originally that I thought

1043
00:39:21.440 --> 00:39:23.120
was that I had someone with me.

1044
00:39:23.120 --> 00:39:24.400
Now, that's definitely a factor.

1045
00:39:24.400 --> 00:39:25.560
Like having a social factor there

1046
00:39:25.560 --> 00:39:27.320
and having somebody else to alternate with

1047
00:39:27.320 --> 00:39:28.720
and encourage and spot and all that stuff,

1048
00:39:28.720 --> 00:39:29.560
I think is huge.

1049
00:39:29.560 --> 00:39:31.400
Like I, I really push myself harder

1050
00:39:31.400 --> 00:39:33.400
when I have someone with me.

1051
00:39:33.400 --> 00:39:36.560
But the second part was one that I had to think more about,

1052
00:39:36.560 --> 00:39:39.480
but it was actually not being in a rush.

1053
00:39:39.480 --> 00:39:43.360
Like my favorite workouts are I have a Saturday morning.

1054
00:39:43.360 --> 00:39:45.480
I have nothing on the calendar

1055
00:39:45.480 --> 00:39:47.840
and I've got a friend in town

1056
00:39:47.840 --> 00:39:50.200
and we train for two and a half hours.

1057
00:39:50.200 --> 00:39:52.560
And afterwards I take 30 minutes to unwind

1058
00:39:52.560 --> 00:39:54.320
and have a shake or whatever

1059
00:39:54.320 --> 00:39:56.880
and then I can like start my day and, and, you know,

1060
00:39:56.880 --> 00:39:57.720
get to it.

1061
00:39:58.280 --> 00:40:01.240
When I, when I am ready to get to it rather than like,

1062
00:40:01.240 --> 00:40:04.160
I've got 45 minutes, I got to get it in and out.

1063
00:40:04.160 --> 00:40:06.000
To me, it's just not enjoyable.

1064
00:40:06.000 --> 00:40:10.280
And it's the only reason I train is because I enjoy it.

1065
00:40:12.600 --> 00:40:14.040
Yeah, I think that's been the realization

1066
00:40:14.040 --> 00:40:15.720
for me of like the last couple of years.

1067
00:40:15.720 --> 00:40:18.160
Like there's just most things that I do.

1068
00:40:19.400 --> 00:40:20.440
I don't enjoy them.

1069
00:40:20.440 --> 00:40:21.640
I enjoy the result.

1070
00:40:21.640 --> 00:40:23.040
Yeah, for sure.

1071
00:40:23.040 --> 00:40:23.880
You know what I mean?

1072
00:40:23.880 --> 00:40:28.480
So like for me, I don't know if training's ever been,

1073
00:40:28.480 --> 00:40:29.360
I've gone through periods.

1074
00:40:29.360 --> 00:40:30.600
I've gone through periods where I train

1075
00:40:30.600 --> 00:40:32.280
because I really liked the way I was training

1076
00:40:32.280 --> 00:40:34.240
but then I ended up getting hurt or something.

1077
00:40:34.240 --> 00:40:36.440
You know, doing endurance, racing or strength training

1078
00:40:36.440 --> 00:40:37.440
and then I'm like, fuck this shit.

1079
00:40:37.440 --> 00:40:39.000
Like I don't feel like fucking in my body

1080
00:40:40.600 --> 00:40:43.400
or even just like risking fucking it up.

1081
00:40:43.400 --> 00:40:45.640
But I do like staying in shape.

1082
00:40:45.640 --> 00:40:47.720
I do like looking fit.

1083
00:40:47.720 --> 00:40:49.480
I do like all of that.

1084
00:40:50.320 --> 00:40:55.320
But you know, I think it's also different for guys

1085
00:40:55.320 --> 00:40:57.880
and I mean for you versus me.

1086
00:40:57.880 --> 00:40:58.880
But I don't know.

1087
00:40:58.880 --> 00:41:00.800
It's interesting because when you told me that about the rush

1088
00:41:00.800 --> 00:41:02.720
I'm like, I don't even remember the last time

1089
00:41:02.720 --> 00:41:03.920
I didn't feel rushed with the workout.

1090
00:41:03.920 --> 00:41:05.520
Like I don't remember.

1091
00:41:05.520 --> 00:41:07.480
Right, because you're always rushed.

1092
00:41:07.480 --> 00:41:08.320
With everything.

1093
00:41:08.320 --> 00:41:09.160
With everything.

1094
00:41:09.160 --> 00:41:10.280
It was literally always rushed.

1095
00:41:10.280 --> 00:41:13.320
And I think that that's probably why we get along

1096
00:41:13.320 --> 00:41:15.280
or are good for each other.

1097
00:41:15.280 --> 00:41:17.600
Is that I am almost never in a rush.

1098
00:41:18.440 --> 00:41:19.920
I know.

1099
00:41:19.920 --> 00:41:23.240
I do not do rush or like, or what?

1100
00:41:23.240 --> 00:41:27.800
Because the inherent, the inherent position of a rush

1101
00:41:27.800 --> 00:41:29.440
is that there's a threat.

1102
00:41:29.440 --> 00:41:31.280
Where's that if I am rushed,

1103
00:41:31.280 --> 00:41:34.320
then if I, you must finish by this time or else.

1104
00:41:34.320 --> 00:41:36.200
I'm like, or else what?

1105
00:41:36.200 --> 00:41:37.040
Like I'll.

1106
00:41:37.040 --> 00:41:38.120
Or else I don't get to everything else

1107
00:41:38.120 --> 00:41:38.960
I've got to do that day.

1108
00:41:38.960 --> 00:41:40.520
And then I've got to do tomorrow and tomorrow.

1109
00:41:40.520 --> 00:41:41.480
I've even more shit.

1110
00:41:41.480 --> 00:41:43.560
Damn, well it's just not going to get done.

1111
00:41:43.960 --> 00:41:44.800
No.

1112
00:41:46.960 --> 00:41:50.120
I mean, you can add things to do list in about two seconds.

1113
00:41:50.120 --> 00:41:50.960
I can what?

1114
00:41:50.960 --> 00:41:54.080
You can always add thing to it to do list in two seconds.

1115
00:41:54.080 --> 00:41:56.040
And we're going to die with work undone.

1116
00:41:57.080 --> 00:41:57.920
Oh, come on.

1117
00:41:57.920 --> 00:41:59.200
I'm just being real.

1118
00:42:00.960 --> 00:42:02.600
It's like the few things that I enjoy.

1119
00:42:02.600 --> 00:42:03.760
You can't tell me this.

1120
00:42:03.760 --> 00:42:06.400
I have every single fucking department rolling into me right now.

1121
00:42:06.400 --> 00:42:09.160
And there's freaking problems and fires everywhere.

1122
00:42:09.160 --> 00:42:11.520
Like if I tell you them and give you the price tag

1123
00:42:11.520 --> 00:42:13.200
for the problem, you're like, yeah, you should be careful.

1124
00:42:13.200 --> 00:42:14.400
Oh, you should definitely take care of that.

1125
00:42:14.400 --> 00:42:15.880
You'd be like, no, that one though.

1126
00:42:15.880 --> 00:42:16.720
Definitely take care of it.

1127
00:42:16.720 --> 00:42:18.920
Like, right, there's five more you don't know about.

1128
00:42:18.920 --> 00:42:21.360
You should definitely take care of that.

1129
00:42:21.360 --> 00:42:22.560
Someone should take care of that.

1130
00:42:22.560 --> 00:42:23.400
I agree.

1131
00:42:23.400 --> 00:42:24.000
I agree.

1132
00:42:24.000 --> 00:42:26.400
Well, I do think I like this shifting to documenting.

1133
00:42:26.400 --> 00:42:30.040
And then it's going to take a second to get the hold of.

1134
00:42:30.040 --> 00:42:30.880
That's my focus.

1135
00:42:30.880 --> 00:42:34.360
I think my real focus for this year is building out

1136
00:42:34.360 --> 00:42:39.120
the strategic and executive team at acquisition.com.

1137
00:42:39.120 --> 00:42:40.880
I think it needs to expand.

1138
00:42:40.880 --> 00:42:45.320
So I'm looking for a few key people close on a couple people.

1139
00:42:45.320 --> 00:42:49.920
And I'm excited to bring in more leaders to help propel

1140
00:42:49.920 --> 00:42:52.640
the culture forward because that's really what's needed.

1141
00:42:52.640 --> 00:42:54.280
I also think the second piece to that

1142
00:42:54.280 --> 00:43:02.360
is watching the transition from with acquisition.com

1143
00:43:02.360 --> 00:43:07.160
externally being able to market itself

1144
00:43:07.160 --> 00:43:10.080
and have its own brand and have its own brand story

1145
00:43:10.080 --> 00:43:13.200
rather than like being built off of yours and mine.

1146
00:43:13.200 --> 00:43:14.720
I think that's exciting for this year.

1147
00:43:14.720 --> 00:43:18.160
For me, the media infrastructure is the goal for the year.

1148
00:43:18.160 --> 00:43:20.200
Is that we're fully firing based on the vision

1149
00:43:20.200 --> 00:43:21.480
that I set at the beginning of this year

1150
00:43:21.480 --> 00:43:22.840
for what I wanted to be as well?

1151
00:43:22.840 --> 00:43:27.400
Or not so now, eight, 10 months from now?

1152
00:43:27.400 --> 00:43:29.400
Yeah.

1153
00:43:29.400 --> 00:43:31.360
That's a rebuild.

1154
00:43:31.360 --> 00:43:32.800
Yeah.

1155
00:43:32.800 --> 00:43:33.760
It's a rebuild.

1156
00:43:33.760 --> 00:43:34.920
I think that's actually a good point.

1157
00:43:34.920 --> 00:43:36.920
It's like something that I think is a fallacy

1158
00:43:36.920 --> 00:43:39.240
is that you build a team and you're like, ah, it's done.

1159
00:43:39.240 --> 00:43:40.240
No, fuck that.

1160
00:43:40.240 --> 00:43:41.520
Never happens like that.

1161
00:43:41.520 --> 00:43:44.600
Most of the times you build a team and then in a couple of years,

1162
00:43:44.600 --> 00:43:46.800
you're going to have to almost rebuild, restructure,

1163
00:43:46.800 --> 00:43:47.640
reconfigure the team.

1164
00:43:47.640 --> 00:43:50.160
Your standards raise or the conditions change.

1165
00:43:50.160 --> 00:43:52.360
The standards change, the requirements

1166
00:43:52.360 --> 00:43:55.480
of what that team needs to do for the business change,

1167
00:43:55.480 --> 00:43:57.560
the way that you want to do something changes

1168
00:43:57.560 --> 00:43:59.120
and it changes what you need from that team.

1169
00:43:59.120 --> 00:44:01.720
And so business is never stagnant.

1170
00:44:01.720 --> 00:44:04.120
If you have a stagnant business, it's dying.

1171
00:44:04.120 --> 00:44:06.120
I would say that all businesses that are growing

1172
00:44:06.120 --> 00:44:07.760
constantly have to change to grow.

1173
00:44:07.760 --> 00:44:09.360
Just like you think of the entrepreneur,

1174
00:44:09.360 --> 00:44:11.280
you have to become a different person

1175
00:44:11.280 --> 00:44:13.920
with different skills in order to keep operating the business.

1176
00:44:13.920 --> 00:44:17.000
Like, I constantly am thinking like, what skills do I not have?

1177
00:44:17.000 --> 00:44:18.120
What kind of person do I need to be

1178
00:44:18.120 --> 00:44:20.160
to be the CEO of this business?

1179
00:44:20.160 --> 00:44:21.400
It's the same for every team.

1180
00:44:21.400 --> 00:44:23.000
It's like they have to adapt as well.

1181
00:44:23.000 --> 00:44:25.080
And it's almost like the person has to be a chameleon

1182
00:44:25.080 --> 00:44:27.320
and then the teams have to be chameleons.

1183
00:44:27.320 --> 00:44:31.560
Which is why I think like the number one competitive advantage

1184
00:44:31.560 --> 00:44:34.600
that we have is we just like hammer in adaptability

1185
00:44:34.600 --> 00:44:35.640
and growth into our team.

1186
00:44:35.680 --> 00:44:38.000
And so when we do have to change,

1187
00:44:38.000 --> 00:44:40.400
people are not scared of it and they don't resist it.

1188
00:44:40.400 --> 00:44:42.280
We don't have to waste time and resistance.

1189
00:44:42.280 --> 00:44:43.200
We just get straight to solution.

1190
00:44:43.200 --> 00:44:45.440
Reaching management and all that.

1191
00:44:45.440 --> 00:44:48.040
Right, it makes it like really easy to do change to management.

1192
00:44:48.040 --> 00:44:50.560
Whereas all these other places, it's like, oh God,

1193
00:44:50.560 --> 00:44:51.680
it's gonna take so long.

1194
00:44:51.680 --> 00:44:54.480
And this night it's like, no, that's not our culture.

1195
00:44:54.480 --> 00:44:57.560
Everyone that works here is ready to embrace it.

1196
00:44:57.560 --> 00:44:58.920
And I think it makes it way easier.

1197
00:44:58.920 --> 00:45:00.080
Competitive greatness.

1198
00:45:00.080 --> 00:45:01.600
Competitive greatness.

1199
00:45:01.600 --> 00:45:04.320
What else would you say, Q1 thus far?

1200
00:45:04.320 --> 00:45:07.680
As you know, the quarterly is actually in three weeks,

1201
00:45:07.680 --> 00:45:09.720
three and a half weeks.

1202
00:45:09.720 --> 00:45:12.280
So we're almost at the end of the quarter.

1203
00:45:12.280 --> 00:45:14.400
Would you say that you're on track?

1204
00:45:14.400 --> 00:45:17.200
Will you actually, okay, I have my MIT's pulled up.

1205
00:45:17.200 --> 00:45:19.720
Will you accomplish your MIT's buddy in the quarter?

1206
00:45:19.720 --> 00:45:24.720
I wanted to clean up our brand image on YouTube.

1207
00:45:26.640 --> 00:45:29.000
So that's changing headlines and thumbnails

1208
00:45:29.000 --> 00:45:30.080
for kind of all the images.

1209
00:45:30.080 --> 00:45:31.320
It's kind of like the look and feel.

1210
00:45:31.320 --> 00:45:32.720
I think in the early days,

1211
00:45:32.720 --> 00:45:35.720
we were like kind of figuring out how YouTube worked

1212
00:45:35.720 --> 00:45:36.840
and it looked a little kid-ish,

1213
00:45:36.840 --> 00:45:38.400
because we were like, oh, we'll do what Mr. Beast is.

1214
00:45:38.400 --> 00:45:39.600
And we found out that this doesn't really work

1215
00:45:39.600 --> 00:45:41.240
for education and what we do.

1216
00:45:41.240 --> 00:45:42.680
And so we did figure that out,

1217
00:45:42.680 --> 00:45:43.520
but I have to go back.

1218
00:45:43.520 --> 00:45:46.560
I want to kind of clean up the surface area of the brand.

1219
00:45:46.560 --> 00:45:48.040
So I think we're actually going to be on pace

1220
00:45:48.040 --> 00:45:49.720
for doing that.

1221
00:45:49.720 --> 00:45:54.720
We had a deal that I had to divest this from.

1222
00:45:55.520 --> 00:45:57.480
And I dealt with that.

1223
00:45:57.480 --> 00:45:58.320
So that deal.

1224
00:45:58.320 --> 00:46:00.120
I saw some pain in the ass.

1225
00:46:00.120 --> 00:46:02.560
But I did handle that whole thing and done.

1226
00:46:02.560 --> 00:46:03.440
So you got that done?

1227
00:46:03.440 --> 00:46:04.280
No, I know.

1228
00:46:04.280 --> 00:46:05.800
I just went through the emotional piece still.

1229
00:46:05.800 --> 00:46:06.640
Yeah, sure.

1230
00:46:10.240 --> 00:46:15.240
And I had to do compliance review, which I have done.

1231
00:46:16.360 --> 00:46:20.440
So I have all the stuff,

1232
00:46:20.440 --> 00:46:22.160
except for one which you pushed the next quarter,

1233
00:46:22.160 --> 00:46:23.640
but that was strategic decision.

1234
00:46:23.640 --> 00:46:25.800
So yes, I have done all way on my teeth.

1235
00:46:25.800 --> 00:46:26.960
Oh, nice. So why?

1236
00:46:26.960 --> 00:46:27.800
High five.

1237
00:46:30.440 --> 00:46:31.720
That's that, still get it done.

1238
00:46:31.720 --> 00:46:32.840
Even when you're eating glass.

1239
00:46:34.640 --> 00:46:35.480
Winners win.

1240
00:46:35.480 --> 00:46:36.320
What about you?

1241
00:46:36.320 --> 00:46:38.160
I'm a chef.

1242
00:46:38.160 --> 00:46:43.320
Mine were increasing company wide communication

1243
00:46:43.320 --> 00:46:45.200
from CEO and leaders.

1244
00:46:45.200 --> 00:46:50.200
And so I started writing a newsletter to the team

1245
00:46:50.200 --> 00:46:51.840
each week.

1246
00:46:51.840 --> 00:46:55.360
I have a culture segment on the weekly meetings each week.

1247
00:46:56.320 --> 00:47:00.760
I put in place Q&A sessions with myself and the team.

1248
00:47:00.760 --> 00:47:05.760
And then I'm by weekly doing a manager huddle

1249
00:47:07.360 --> 00:47:10.000
to kind of just reset the thermostat.

1250
00:47:10.000 --> 00:47:11.320
Let me double click on something more quick.

1251
00:47:11.320 --> 00:47:13.000
So I think this would be valuable,

1252
00:47:13.000 --> 00:47:15.000
because I find it valuable.

1253
00:47:15.000 --> 00:47:16.360
One of the things that I'm observed with Layla,

1254
00:47:16.360 --> 00:47:18.280
so this is me as a non-operator,

1255
00:47:18.280 --> 00:47:20.320
commenting on Layla as a pure operator,

1256
00:47:21.440 --> 00:47:23.960
a lot of what Layla spends her day on is QA.

1257
00:47:23.960 --> 00:47:25.360
So quality assurance.

1258
00:47:25.360 --> 00:47:26.680
And so if you're like, man,

1259
00:47:26.680 --> 00:47:29.840
all I feel like I do is go and fix this shit

1260
00:47:29.840 --> 00:47:31.240
that's fucked up that people did,

1261
00:47:31.240 --> 00:47:34.520
it's like, that's a lot of what the job is.

1262
00:47:34.520 --> 00:47:36.360
Is how should I have this conversation

1263
00:47:36.360 --> 00:47:37.720
with this employee and give this feedback?

1264
00:47:37.720 --> 00:47:42.040
How should I message this email that's going to got

1265
00:47:42.040 --> 00:47:43.400
to the little company that's going to change

1266
00:47:43.400 --> 00:47:45.760
the way compensation or benefits are being provided?

1267
00:47:45.760 --> 00:47:50.120
How do I, like, Layla is very frequently giving,

1268
00:47:50.120 --> 00:47:53.120
like you make, you probably make like a hundred

1269
00:47:53.120 --> 00:47:55.120
small decisions a day.

1270
00:47:55.120 --> 00:47:58.000
Yeah, I feel most confident in my ability to make decisions.

1271
00:47:58.000 --> 00:47:59.800
Yeah, Layla's, I mean,

1272
00:47:59.800 --> 00:48:01.880
that is very good at making decisions.

1273
00:48:01.880 --> 00:48:03.720
And she just makes them quickly.

1274
00:48:03.720 --> 00:48:06.560
And I think that did, I'm speaking for you now,

1275
00:48:06.560 --> 00:48:09.320
but would you say that that's because

1276
00:48:11.080 --> 00:48:12.480
if you make the wrong call,

1277
00:48:12.480 --> 00:48:13.480
you're willing to just be like,

1278
00:48:13.480 --> 00:48:14.840
well, I get 90% of them right.

1279
00:48:14.840 --> 00:48:17.200
And if I have 10%, I'll just fucking undo it

1280
00:48:17.200 --> 00:48:19.040
and we'll do the other way if I find out later.

1281
00:48:19.040 --> 00:48:21.440
I think I trust myself to clean up my own mess.

1282
00:48:21.440 --> 00:48:22.480
Yeah, that's a good line.

1283
00:48:22.480 --> 00:48:26.760
Like, if I get it wrong, I'm like, I'll fix it.

1284
00:48:26.760 --> 00:48:28.160
I'm just saying it's a great frame.

1285
00:48:28.160 --> 00:48:30.600
I was listening to, I was saying that Elon book

1286
00:48:30.600 --> 00:48:32.000
and there was this period of time

1287
00:48:32.000 --> 00:48:34.320
where he had to like ramp up Tesla production

1288
00:48:34.320 --> 00:48:37.040
to like 5,000 cars a week and they were at 1,800.

1289
00:48:37.040 --> 00:48:40.400
And they, and like, everyone like was shorting him

1290
00:48:40.400 --> 00:48:42.280
because they're like, there's no way he can do this.

1291
00:48:42.280 --> 00:48:43.120
Yeah.

1292
00:48:43.120 --> 00:48:45.480
And he, you know, obviously stepped

1293
00:48:45.480 --> 00:48:46.760
on the factory floor and whatnot,

1294
00:48:46.760 --> 00:48:49.280
but he just walked around the factory floor

1295
00:48:49.280 --> 00:48:53.520
trying to remove steps from the process

1296
00:48:53.520 --> 00:48:56.000
and made like a hundred decisions a day

1297
00:48:56.040 --> 00:48:57.760
and he had to do it off of gut intuition

1298
00:48:57.760 --> 00:48:58.840
and he just told the team, he's like,

1299
00:48:58.840 --> 00:49:01.400
I'm gonna get 80% of these right, 20% I'm not.

1300
00:49:01.400 --> 00:49:02.720
And we're like, but we just, he's like,

1301
00:49:02.720 --> 00:49:04.960
but we need to make these decisions now.

1302
00:49:04.960 --> 00:49:05.800
Yeah.

1303
00:49:05.800 --> 00:49:07.320
And so I think one of the big things

1304
00:49:07.320 --> 00:49:08.680
that this is just me, what Nick's saying from you

1305
00:49:08.680 --> 00:49:12.600
is that like, your speed of decision making is very fast.

1306
00:49:12.600 --> 00:49:14.280
Like, Leila makes a lot of decisions

1307
00:49:14.280 --> 00:49:15.480
and she makes them quickly.

1308
00:49:15.480 --> 00:49:18.280
And I think that one of the, I mean,

1309
00:49:18.280 --> 00:49:19.800
there's the saying from Leia Coco,

1310
00:49:19.800 --> 00:49:21.760
which is the speed of the boss, the speed of the team.

1311
00:49:21.760 --> 00:49:24.640
And it's just like how, like you are often

1312
00:49:24.640 --> 00:49:25.840
the bottleneck in the business

1313
00:49:25.840 --> 00:49:27.600
because you like decisions are sitting with you

1314
00:49:27.600 --> 00:49:28.400
that need to get made

1315
00:49:28.400 --> 00:49:30.240
and you're like, I need to collect more information.

1316
00:49:30.240 --> 00:49:31.760
But the question is like,

1317
00:49:31.760 --> 00:49:33.760
is there a world where you cannot have the information

1318
00:49:33.760 --> 00:49:35.160
and just pull the trigger?

1319
00:49:35.160 --> 00:49:37.480
And is it, is it something that will be

1320
00:49:37.480 --> 00:49:38.800
an existential threat to the business

1321
00:49:38.800 --> 00:49:40.960
or is it just like, if I'm wrong,

1322
00:49:40.960 --> 00:49:42.760
like I'll mock something up?

1323
00:49:42.760 --> 00:49:44.320
But I also feel like there's so many decisions

1324
00:49:44.320 --> 00:49:46.040
where like, it's happy glad

1325
00:49:46.040 --> 00:49:47.720
and someone just needs to make a call.

1326
00:49:47.720 --> 00:49:48.760
And it's actually really interesting.

1327
00:49:48.760 --> 00:49:50.920
So the podcast I made before this,

1328
00:49:50.920 --> 00:49:52.240
literally about decision making.

1329
00:49:52.240 --> 00:49:53.080
Oh cool.

1330
00:49:53.080 --> 00:49:56.120
So it was, because I've been teaching the team,

1331
00:49:56.120 --> 00:49:57.960
like how do you bring me a six inch putt?

1332
00:49:57.960 --> 00:49:58.800
Yeah.

1333
00:49:58.800 --> 00:49:59.840
How do you make it so obvious

1334
00:49:59.840 --> 00:50:02.360
that it's easy for me to QA that decision?

1335
00:50:02.360 --> 00:50:03.600
Because a lot of times they bring me like,

1336
00:50:03.600 --> 00:50:06.040
oh, what do you think, should I fire this person or not?

1337
00:50:06.040 --> 00:50:08.080
And I'm like, I don't know, I have no context.

1338
00:50:08.080 --> 00:50:09.360
I don't know the pros and cons.

1339
00:50:09.360 --> 00:50:10.840
I don't understand what's going on in the department.

1340
00:50:10.840 --> 00:50:12.240
I don't know their workload.

1341
00:50:12.240 --> 00:50:13.640
And so I'm like, you haven't done enough work

1342
00:50:13.640 --> 00:50:14.680
to bring this decision to me.

1343
00:50:14.680 --> 00:50:16.520
And so then I give it back to them.

1344
00:50:16.520 --> 00:50:18.040
And so I've been teaching it to them

1345
00:50:18.040 --> 00:50:19.040
and then they were like, you should make

1346
00:50:19.040 --> 00:50:20.520
the central podcast.

1347
00:50:20.520 --> 00:50:22.760
And so I just did that because it is

1348
00:50:23.600 --> 00:50:26.280
like, there's so many that I don't need to be making,

1349
00:50:26.280 --> 00:50:28.880
but they don't yet have the skill to make.

1350
00:50:28.880 --> 00:50:30.560
And so that's why I outlined a framework

1351
00:50:30.560 --> 00:50:31.760
I shared with the team last week.

1352
00:50:31.760 --> 00:50:35.760
I was like, here's how I think through decisions

1353
00:50:35.760 --> 00:50:36.760
and make them quickly.

1354
00:50:36.760 --> 00:50:40.120
Because I literally, the quote I started off the podcast with

1355
00:50:40.120 --> 00:50:42.640
is the speed at which you make decisions

1356
00:50:42.640 --> 00:50:44.280
determines the speed of the business.

1357
00:50:44.280 --> 00:50:46.560
And at some point, you can't make all the decisions.

1358
00:50:46.560 --> 00:50:47.920
So the business slows down because you have more

1359
00:50:47.920 --> 00:50:50.120
decision makers than they make them too slow.

1360
00:50:50.120 --> 00:50:53.600
And so how do you keep decision making speed up to par?

1361
00:50:53.600 --> 00:50:56.000
I think some of it all is also a little pressure.

1362
00:50:56.000 --> 00:50:59.280
You know, like I follow up with people on decisions.

1363
00:50:59.280 --> 00:51:00.400
They say they're gonna talk to somebody.

1364
00:51:00.400 --> 00:51:02.200
They say they're gonna hire somebody, fire somebody.

1365
00:51:02.200 --> 00:51:03.760
I remember.

1366
00:51:03.760 --> 00:51:04.760
I remember.

1367
00:51:04.760 --> 00:51:07.320
And then I ask them, did you do it?

1368
00:51:07.320 --> 00:51:08.840
And then I'm like, if not, I'm like, do it now.

1369
00:51:08.840 --> 00:51:09.760
Let's get it done right now.

1370
00:51:09.760 --> 00:51:10.600
Like why not?

1371
00:51:10.600 --> 00:51:12.320
And just a sense of urgency.

1372
00:51:13.760 --> 00:51:15.280
Otherwise, it's more painful anyways.

1373
00:51:15.280 --> 00:51:18.000
So, but yeah, back to MIT's.

1374
00:51:18.840 --> 00:51:20.680
So that was the first one.

1375
00:51:20.680 --> 00:51:25.680
The second one was the restructuring the media department.

1376
00:51:25.680 --> 00:51:29.520
And I actually think that's gone fairly successfully.

1377
00:51:29.520 --> 00:51:31.960
Like I feel confident in the direction.

1378
00:51:31.960 --> 00:51:34.160
Both the entire team in like 60 days.

1379
00:51:34.160 --> 00:51:35.000
Yeah.

1380
00:51:35.000 --> 00:51:37.840
And the, there's no fire anymore.

1381
00:51:37.840 --> 00:51:40.200
And I think that the culture is 10 times better.

1382
00:51:40.200 --> 00:51:41.040
What about it?

1383
00:51:41.040 --> 00:51:42.240
Like 10 times better.

1384
00:51:42.240 --> 00:51:43.880
If that's actually such a huge win,

1385
00:51:43.880 --> 00:51:48.400
because it amid all the work, and like I feel really good

1386
00:51:48.400 --> 00:51:51.440
about the culture and the team.

1387
00:51:51.440 --> 00:51:55.320
And I feel like it's not where I want it to be,

1388
00:51:55.320 --> 00:51:57.520
but it's getting, it's going in the right direction,

1389
00:51:57.520 --> 00:51:59.720
which is great.

1390
00:51:59.720 --> 00:52:02.840
And then my last MIT was.

1391
00:52:02.840 --> 00:52:04.640
By the way, when we say MIT, it's most important task.

1392
00:52:04.640 --> 00:52:07.440
It's just like our way of setting our targets.

1393
00:52:07.440 --> 00:52:08.440
Yeah.

1394
00:52:11.640 --> 00:52:12.960
Oh my god, why did it just blink?

1395
00:52:12.960 --> 00:52:15.080
It was the biggest one.

1396
00:52:15.080 --> 00:52:17.560
It's my biggest MIT.

1397
00:52:17.560 --> 00:52:19.520
Being married to me.

1398
00:52:19.520 --> 00:52:20.520
You succeed.

1399
00:52:20.520 --> 00:52:21.520
I don't even remember.

1400
00:52:21.520 --> 00:52:22.720
Oh, was it capable of that?

1401
00:52:22.720 --> 00:52:24.040
Recruiting someone.

1402
00:52:24.040 --> 00:52:26.440
I think it was recruiting.

1403
00:52:26.440 --> 00:52:28.160
But you want me to look at yours.

1404
00:52:28.160 --> 00:52:30.400
But I don't want to delve into that one too much.

1405
00:52:30.400 --> 00:52:32.680
You only had two.

1406
00:52:32.680 --> 00:52:33.600
Me?

1407
00:52:33.600 --> 00:52:34.120
Yeah.

1408
00:52:34.120 --> 00:52:37.200
And now scroll, scroll, because you can't see on my format.

1409
00:52:37.200 --> 00:52:38.960
No, I could, there's two.

1410
00:52:38.960 --> 00:52:40.440
I could see them, there's two.

1411
00:52:40.440 --> 00:52:41.080
Really?

1412
00:52:41.080 --> 00:52:42.000
Yeah.

1413
00:52:42.000 --> 00:52:44.000
You had restructure media.

1414
00:52:44.000 --> 00:52:47.320
And co-lead compliance project.

1415
00:52:47.320 --> 00:52:48.360
Oh no, I didn't say that one.

1416
00:52:48.360 --> 00:52:49.520
I said, come to my communications.

1417
00:52:49.520 --> 00:52:50.760
It was different.

1418
00:52:50.760 --> 00:52:52.400
Yeah, and then compliance project.

1419
00:52:52.400 --> 00:52:54.200
Which we've done, I think is really good stuff.

1420
00:52:54.200 --> 00:52:56.640
Fricking going super well.

1421
00:52:56.640 --> 00:53:00.440
So, yeah.

1422
00:53:00.440 --> 00:53:01.520
And that's what we did this quarter.

1423
00:53:01.520 --> 00:53:03.920
And next quarter we'll do more things.

1424
00:53:03.920 --> 00:53:10.160
So anyways, for those of you guys who are feeling like

1425
00:53:10.240 --> 00:53:11.840
pulled from a thousand directions

1426
00:53:11.840 --> 00:53:16.200
and that culture or society comments on Instagram,

1427
00:53:16.200 --> 00:53:19.320
whatever are trying to get you to not be who you are.

1428
00:53:19.320 --> 00:53:22.800
New hires are trying to get you to bend to whatever

1429
00:53:22.800 --> 00:53:25.720
new corporate jargon exists.

1430
00:53:25.720 --> 00:53:27.880
Just know that you are not alone.

1431
00:53:27.880 --> 00:53:29.480
Don't do it yourself.

1432
00:53:29.480 --> 00:53:30.640
Don't do it yourself.