WEBVTT

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I ended up making $100,000 in my bank account

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within the next one to see six weeks.

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That was in my bank account after I made nothing.

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Welcome to the game, where we talk about how to get

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more customers, how to make more customers,

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how to keep them longer, and the many failures

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and lessons we have learned along the way.

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I hope you enjoy and subscribe.

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What's going on, everyone?

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Welcome to the podcast.

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I have a sweet episode for you today.

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I'm gonna tell you about how I started from zero,

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I for I lost everything and rebuilt it.

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So the kind of motivation for this is

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I was on a panel last week.

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And the question for the whole panel was,

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what would you do if you lost everything?

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All your money, all your cards, all your reputation.

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And the only thing you had left from your skills,

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what would you do to build a business

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that made $5,000 much?

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And so this was really cool because you got to see

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a lot of different successful entrepreneurs

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talk about how they do it.

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And many of them just talked about what they actually did.

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Which I thought was pretty cool.

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And so the reason that I think this is so,

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like this hits home for me,

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obviously is that I've actually gone through it.

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And most entrepreneurs will cycle, right?

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The entrepreneur journey is one of cycles, right?

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You make a lot and then sometimes you lose

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and then sometimes you make more.

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Typically you wanna go up and down upwards,

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but sometimes you lose it, right?

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And there's definitely some investors

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that only invest in entrepreneurs.

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You've already done a cycle or done a cycle twice

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because they understand that that entrepreneur

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doesn't believe they're unbeatable, right?

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And so as one quick,

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foreshadowing to the store,

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partying to the new degree of exactly what I did,

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I ended up making $100,000 in my bank account

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within the next, I wanna see six weeks.

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That was in my bank account after having nothing,

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but which I'll tell you that's sorted in a second.

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But when my laymanized fathers are both from your rod

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and both of them fledgering the revolution

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and both of them, you know,

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their families had houses and land and things like that.

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And the government just said,

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that's not yours anymore, that's ours.

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And so they just took everything that was our families

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and my nebbs would get here with $1,000, right?

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And with that, you was able to rebuild his life.

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And the reason that he was so hard on that is that

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he had skills, he was medically trained, right?

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As a physician.

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But he had nothing except for his skills,

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the skills is all he needed,

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which is why they say once you make the first learning

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for hardest because if you lose it,

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know how to make it again.

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And it's the skills and the experiences and the beliefs

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that allow us to recreate the same successes much faster

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because we know what to do, right?

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And so that's why he was always so big

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on education and general formal education

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because that's how he got educated in.

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I ended up just being being an education,

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which I'm huge, that's why I make these videos.

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Because I hope that somebody gets value from it.

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But the reason I think skills are so important

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is that your plan B, like what happens

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is if you lose everything changes

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as your skills improve, right?

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So before I had this skill set,

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when I decided to start my gym,

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I, my plan B in my head was,

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I will drive, like if everything fails

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and I lost everything at that time,

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I was gonna drive Uber 12 hours a day

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and I would strip at night,

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which is, you know,

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some people have moral issues with that,

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I do not, I think you do what you gotta do.

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And so for that, I knew that I would make

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probably at $200,000 a year if I just did that, right?

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And so then, as I started to have my gym,

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I started learning more skills and learn how to sell.

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And so then my plan B, instead of being Ubering

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and Serving, it leveled up, right?

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Now my absolute zero is I can go to a cardio ship

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and make between 200 and 400,000 a year

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and not have to take what goes off, right?

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And so that gives me almost a top 1% income

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just from knowing how to sell, right?

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That's probably what I would do

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if I had to, like, at that time,

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giving that skill set, that's what I would have done, right?

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And so the thing is, is that I developed more skills

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than just skills.

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And so I also learned how to generate leads,

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work leads, make offers,

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and then present those offers to, you know, prospects

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and then sell a higher ticket, right?

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So that was kind of the next stack of skills.

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And that at the time of when I lost everything,

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is what I did.

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And so this is probably what I would say,

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like my third level of plan B.

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At this point in my life, if I lost everything,

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I might do that.

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If I lost everything and I had no reputation,

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then that's probably what I would do

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is exactly what I did the last time.

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All right, so I'll tell you what I did.

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So at this point, I had sold five of my gyms,

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I had shut one of them down.

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I felt kind of good about myself.

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And so I felt kind of like a good entrepreneur.

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I was like, all right, I'm gonna take all this money

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and go on blacking this new venture, right?

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And then of course, you can already guess

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based on how I started the story.

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The venture did not go the way you were supposed to.

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And just like that, I lost everything.

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And the only thing I had left was $1,200 in all my accounts.

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But they got it.

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And I was like, this is horrible.

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And it felt like I just lost four years

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of all the work I'd put in.

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Literally, it was just gone.

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But the reality was, I hadn't lost everything.

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It was a sudden skills, right?

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And so what I did with the skills is I said, okay,

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well, I know how to generate these and I know work leads.

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I know I'm selling, I know to make offers.

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I know something to take it.

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I'm gonna just do that for local businesses, right?

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And so I reached out to a local business.

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It was like, hey, you want more clients?

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So people like, yeah, sure.

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And so what I said was, I'd like to get you clients.

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And you might be wondering, well, what offer,

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how do you get them to say yes

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if they didn't know who you were?

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I said, don't pay me anything, right?

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Don't pay me anything.

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I'll go get my own leads, I'll work the leads.

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As long as you have like a hat and a t-shirt

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that I'll sit on your front desk

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and I'll sell them for you, right?

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And my deal, when I did this, because I had $1,200,

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I was able to say, don't pay anything.

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Now, if I truly had $0, like zero,

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I would have to do something

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that I could sell my time for to get $100.

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From there, then I would get a phone.

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And then from the phone, I would then search on Google

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for local businesses.

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And then that is what I, like, that's how I would get that

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first from $0, 100.

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Real quick, guys, you guys already know

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that I don't run any ads on this

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and I don't sell anything.

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And so the only ask that I can ever have

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if you guys said that you helped me spread the words,

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we could not more entrepreneurs,

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make more money, feed their families,

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make better products, and have better experiences

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for their employees and customers.

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And the only way we do that is if you can rate

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and review and share this podcast.

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So the single thing that I have to do,

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is you can just leave a review,

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but take 10 seconds or one type of the thumb,

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so it means the absolute will to me,

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and more importantly, it may change the world to someone else.

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$100.

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But I had $1200 and I knew that what I was gonna do

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was gonna work besides done it so many times, right?

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And so I told the, I did it in gym, obviously,

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because I knew that space,

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but you could do this in any business that you frequented.

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So if you have anyone in your family who knows,

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you know, is a mechanic or somebody who's a car manufacturer,

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someone who's a dentist or someone who's a whatever, right?

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A hairstylist doesn't matter.

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As long as you have some idea of how that business works

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and what the value compositions are,

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you could do this entire process if you had the skill set, right?

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Which is why I talk about the skill a little time,

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because it literally saved my life, right?

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And so that's why I'm passionate about this stuff.

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So boom, I reached out, they said, yes, my offer was,

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don't pay me anything, and my deal was,

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I'm gonna sell it up front package.

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I will keep all of the profit after my,

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I recover my time when I add spend, right?

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You will fulfill, so that's your cost, right?

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But then after that, the customer lifecycle is yours.

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Now, that works specifically for gym

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because there's lifetime value beyond an initial package, right?

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If I was working with someone that had like,

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if I was doing roof fixing, right?

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You know, selling big roofing jobs,

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then I would probably do some sort of split

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like I would take, you know, after I recovered my ads,

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when I would get maybe 30% of the gross profit

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or half the gross profit of the deal, right?

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If, and the other thing is, if I had truly no money,

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after getting that $100, I'd probably just ask them

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to cover the ads, and say that after they got paid back,

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first thing we'd split it.

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So if you have a little bit of money,

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I'm talking like a thousand dollars,

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you can make the deal way more in your favor.

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But if you truly had nothing, then I would ask the first guy

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to cover the ads, and then I would do the marketing,

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we'd split the profit after the ads,

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and then the second guy, I'd not have money and say,

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don't pay anything, I'll cover the ads there.

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Because if you can take all more of the risk,

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you can take all more of the reward, right?

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And so you might be wondering like,

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how could I go ahead and do this?

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If I only had $1200, I could make a huge campaign.

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So a walkie-through ended up happening, right?

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So I started spending $100 a day, right?

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On ads.

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Now that $100 a day at the time would get me about 20 leads.

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Now 20 leads, I would typically close four people at $500.

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So I would make, I'd spend $100 and I'd end up making $2,000, right?

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That is exactly what happened.

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And then from this $2,000, you can subtract $100 for day two,

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and I would have $1,900 left, right?

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And then day two, the same thing would happen,

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and that was pretty much the game.

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Now, in the first one that I did this with,

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because this is literally what I did,

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I think I did $34,000 in 14 days

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at my first kind of gym that I did this out.

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The second gym I did it at, I didn't do that well.

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I think I was only, I don't know,

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something was really weird about it.

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I ended up doing like 11,000 in 10 days,

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or 14, I think about it in 14 days,

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there's two weeks for the second one.

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And just, it was a hard one game, for a variety of reasons.

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But then the third one, I ended up doing $121,000 in sales,

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and I did that in 20 days, all right, and that was awesome.

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And then after that, I did another $120,000

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at the next one and so forth.

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And so, as soon as I started working,

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I hired six sales guys,

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and as the lips do six gyms every single month.

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But this is how I went from zero,

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and at the end of this period of time,

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I had $100,000 in my bank account,

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in about six weeks, that was my profit.

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That was literally what I had in my bank account

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after doing this, after losing everything.

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And so, the reason I'm so big on learning the skills

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is that it gives you a piece of mind that money can't,

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because money can get taken,

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governments can get overthrown.

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And I say this not as an alarmist,

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but because like, both Layla and I

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as far as they've gone through this, right?

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It seems like something like that wouldn't happen here,

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and I can understand that,

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but for me, it's happened in direct connection to me.

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And so, skill acquisition is the only thing

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that can protect this, because they cannot take our skills.

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Right, they can't, like, no one can take that for you.

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You can make a bad decision, short.

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You can make 100 bad decisions,

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but you still have the skills.

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And so, just as a quick recap,

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I reached out to local businesses.

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I made a near-existable offer.

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I generated the leads, I worked the leads,

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I sold the people, and I was able to collect

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the money upfront.

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And if I didn't have any money,

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I would ask them to cover it the first time I've paid them back,

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and then I would split the profit with them.

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And so, it's funny, because a lot of people

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wouldn't be able to do this,

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because there's not only to do the amount of work

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that's required here, like when I did this,

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I was working about 80 hours a week.

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Actually, I might have been working more than that.

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I worked 12 hours a day, probably six and a half days,

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a week when I was doing this,

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and it's because I just lost everything.

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And so, I needed this to work.

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And so, I don't know, maybe you're in a place where you're like,

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I need this to work.

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And so, maybe thinking about it from that perspective,

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might be useful.

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But anyways, this is how I made my after I lost everything.

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I had $100,000 in my bank account within, you know,

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two months, and it was by having this skill set of acquisition.

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So, I hope that was not before you.

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I hope that was neat and interesting.

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And, can't wait to see this video.

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I'll go up, bye.