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what's going on everybody um man I am I've been I've been a little a little bit

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of a of a of a tear with these videos so I am I apologize but I've just had a

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couple things just come up recently and I've been feeling them so we had a

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little incident internally that I feel like I just couldn't not talk about it

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just feeling um the vibe so I'm gonna go with it so I'm gonna try and attack

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something that a lot of people talk about but I'll tell you how I think about

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it so oops I'm about to win the number one strategy for long-term

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business and personal success right is honesty is being truthful and there's

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a couple different dynamics that happen with truth right is that when you are

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dishonest it affects you first because you've heard me talk about attention in

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the power of having focus on a single thing right attention is power the

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like the definition of power is a speed wish with thoughts can become reality

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so if you think about God as being omnipresent as he thinks things become

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right it's seamless as he thinks them they become right and so for a human being the

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only way that we can speed that process up is having as much attention as we

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possibly can have so let me paint you a picture so if you've ever had

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something that you wanted to talk to someone about whether it's your spouse

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whether it's an employee um a customer right it eats it you like all day long

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you're like man I'm thinking about you keep playing these things in your head

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you're like how am I gonna say this like or or worst case you don't want to say

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anything right you don't see anything at all and you lie right and it starts eating

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at you what that is is its attention right it's that you actually have to use up

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some of your attention this limited resource the most valuable resource that you have

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in your life you have to put some of that attention on this lie that you have to keep

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and so the person that it hurts is you right and so you need like for example

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let's say that you i'm gonna say worst case scenario let's see you cheated on your wife or if

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you're a woman you cheated on your husband right it will destroy you as a person if you keep it

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in right truth is not the thing that hurts it's the sin right truth is the first step towards

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repentance and becoming free of it right but you get that attention back okay and so when you

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feel that feeling when you tell someone something that that you've wanted to tell them and then

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all of a sudden you're like what that feeling is is you getting your attention back okay and so

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if you want to have a sure fire way of not succeeding in life lie cheat steal you will mess yourself

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up guaranteed I promise okay and so if you're doing like the only way to win is to be radically

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honest and I guarantee you and this is what happened for me I had a situation in my life once

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where this is way longer way way way way way way long ago like in high school okay and at the time

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I man I probably shouldn't say this I was I was in a relationship I never dated anyone before

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Leila Leila was loved my life since day one but before that um I had I had feelings for two girls

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and I didn't know what to do okay I didn't know what to do and so I didn't know how to manage

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a web of lies I was like I have no idea how to even even even attack this and so I just said hey

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I've got feelings for both of you I don't know what to do and they'd be like what are you doing I'm

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like I'm gonna go see someone so right now I'd be like yeah and then the other one I'd be like

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I'm gonna go see someone so and they'd be like really I'd be like yeah and then what happened

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is they ended up meeting without my knowledge and having dinner together what do you think they

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talked about right and both of them came back afterwards being like I got a lot of respect for you

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like you always you told me everything that was always happening like you didn't keep anything we

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compared both of our notes and like you said it everything and in that moment I was like

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like the truth and I was like I was sold on the truth I was like oh my gosh I just I navigated a

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minefield by just saying what was on my mind and so if you're if you're in an employee situation

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you're like I don't know what to say say what you would tell me like I have gym owners come to me

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all the day and be like I don't know it's like I got this included I feel like they're not invested

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anymore but like I'm kind of worried about them stealing my clients because I rely on them oh the

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stuff I'm like just tell them that just be like I'm really worried because I feel like you're not

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invested anymore and I and I see you talking to so and so after class all the time and I feel like

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you've got you've gotten closer to them like is there something I should be worried about because

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it's like right now it's Eden on me and I don't want to keep it to myself right the truth always

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wins right and if you and that's why I'm trying to paint this picture on the flip side is that if

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you don't live that way if you don't work your marriage that way if you don't work your business

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that way if you don't manage your employees you don't manage your clients that way with truth first

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you'll lose and not because because a eventually it always gets found out so if you ever think

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you're going to hide something from the world like what is it it's like shoot there's this beautiful

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poem about it's like truth truth always comes up as sure as the sun or something like that but it's

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it's like you can always count on the truth being unveiled always it never doesn't stay hidden and so

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like you're just playing this temporary game that eats up all your attention and then you get

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like totally screwed on the back end when you do get found out and on the flip side if you're honest

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people are like man he totally had an opportunity to lie there and he didn't and then your status

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points go up and people believe you more and they go all in and then you go more and more and more

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they trust you more and they trust you more and they gain more influence you gain more status

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this is virtuous cycle or vicious cycle and the thing is is you lie once you lose it you lose it forever

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most of the nation real quick if you are a business owner that has a big old business and wants

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to get to a much bigger business going to 50 $100 million plus we would love to talk to you

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and if you like that would like to hear more about it go to acquisition.com and you can plan

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anywhere on the page and talk to one of our team and see if we can help you get there

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and um man I just I just really grinds my gears and there was this there's this if anyone see

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Ozark I don't know if you've ever seen a show Ozark but um episode two or something like that the

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the drug lord is looking at Jason Bateman and they've got like three of his partners and they

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just killed one of them and they're like oh my god they're totally scared and he tells this

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story about how his father like the godfather caught like little Juanita stealing from their

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grocery store right and the mother and the kids loved her to death she'd been there for ten

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years and then all she took was five bucks and she put in her pocket she walked out the door

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and they were like Juanita why did you do this and they caught her and the mother was like no let him

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go let him go like or sorry let her go let her go like it's not a big deal like like like like

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we'll forgive her if like if she needs the money we can give it to her and he looks at Jason

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uh Jason Bateman he's like what do you think what do you think we did with with Juanita right

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and after then he like kills two more people and it goes to Jason Bateman and he's like

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you fired her he's like because it wasn't the first time she stole from you it was just the first

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time you caught her right and I just remember that scene and I was like man that's truth right because

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what it is it's a character trait it's a character trait when things get rough some people fold right

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you want to be the type of person that you're like like that five years later you pay back your

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debts because it talks about who you are right and if you're somebody who's a believer god doesn't

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care about your assets he cares about your character because the whole this whole game that we're on

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is to see like was it uh like humans are like tea bags when when the water boils what comes in

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what's inside comes out right so when things get tough it's not that you change it reveals who you

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are right it reveals who you are and if you live with truth and you always speak that you can never

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get screwed and you know what honestly it's a lot easier to live life because the thing about truth

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is a lot like shame shame is is when you have this deep dark secret that you don't want to tell anyone

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you don't want anyone to know but the moment you say it it loses its power shame only has power

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in the darkness right and not being told in Iceland because what it does is it pulls you away

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isolates you right that's what pride does it's because you don't want people to see you in a certain

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way you isolate yourself that's what pride does right and so when you speak truth and you say the

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things that are on your heart right no one can fault you because you said them you're like listen

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I'm struggling with this I know I'm not good at this but if you claim it and it's yours no one can

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fault you for that and then you start and start people start believing you so like hey I know where

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I stand with Alex right and I've had complex business dealings in the past where I've had mixed

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incentives right I've had to deal with affiliates where they're like man we give you some huge deals

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on gym owners and I was like you guys aren't the best pick for gyms man and they're like but do

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it and I like the guys and I'm like I really like you I'm like you're not the best pick right now

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I'm sorry but they always knew where I stood rather than like and like that's how I want to be

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known at least as a business person it's like you always know where Alex stands with you I'll tell

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you where we're at like I don't think your products the best right now if you get it to be better

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we'll be there right I'll always be there you can always count on me that if you were if if

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gym owner's best interest is with your product I'll be first in line right I'll be first in line

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you can always trust on me for that right and so let everyone know where you stand with them right

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and just speak it like just tell them what it is and honestly your relationships will improve you

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will be closer to people because people already know like if you've got this thing with one of your

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employees like this they've been bugging you and like you kind of you're not you're not cold there

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you're not cold yet but you're like one step before there and you're standoffish right

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they feel it you feel it so just acknowledge it be like hey the other day you said something

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I felt a little weird maybe maybe it was just me like did you feel that maybe they say no I'd be like

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okay it was just me did you mean that when you said like this is how I took it and then they'll be

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like no I didn't I didn't mean to like that and like oh great it was just me then right

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it happens all the time but that way it doesn't eat you alive because lies take your attention

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they make you weaker they make you less potent they make you less powerful and then ultimately the

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dreams and the reality that you want to create you're less able to do it because you have this

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web of lies behind you that you're constantly trying to maintain this image you're trying to keep

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for everybody right man I love you guys this one was just on my mind and like dude this is how you

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this is how you like truth is what keeps marriages truth is what keeps businesses truth is what's

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keep clients truth is at the center of it and truth always wins it always comes out everyone always

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finds out and it's just a question of what kind of character you want to have do you want to be

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someone who's known for truth do you want to be someone who know like who people always know where

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they stand with you or doing something like who was shady right like oh you standoffish like I

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don't really ever know where I stand with Alex I don't know where where he's at right

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so anyways if you ever have the hardest situation it's just to ask yourself what kind of person

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do I want to be right and just think about it like that do you want to be able to tell the story of

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like I had all these issues and I lost it all right I've told you guys I was on the brink of

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bankruptcy in November 2016 I went into a business partnership that didn't work out I put all my

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working capital all the savings that I had into this new venture money got funneled out sent to

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Sweden person filed bankruptcy it happens you know what I mean but like I can't pretend like I'm

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some perfect business owner I mess up all the time constantly dude I mess up all the time so like

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don't put me on some pedestal because I don't I don't deserve it but hopefully this hopefully this

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speaks to somebody who's who's here in this right now maybe you got something on your heart you

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need to tell somebody maybe it's an employee maybe it's a client just do it because if you don't

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you'll become less powerful you become less potent you won't be able to do the things you

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want to do all right lots of love guys have an amazing night sorry for the influx of lives recently

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but I've just had them things I had to have to go have my chest lots of love talk to you soon