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We kind of just need a second one. It's just how we've always done it. All right, and so you use

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that line and just like that, you will get two cards. Welcome to the gym secrets podcast where you

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talk about how to get more customers, how to make more customers and how to keep them longer,

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and the many failures and lessons that we have learned along the way. I hope you enjoy and subscribe.

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I have a very short, very tactical tidbit for you today. How to eliminate two thirds of your

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declines, which for most of you is going to be half of your turn or more is going to be coming from

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declined payments. So not necessarily cancellations of the people whose cards don't go through and

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that you try and recover and then fail to. And so in the next couple minutes, I'm going to show you

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exactly how to not have that happen. And so as soon as you get those declines, you do this process,

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and then you can recapture two out of three of them, which is pretty cool. So it all starts at the

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sale, starts at the sign-up process. So after you close the sale and you say, hey, can I have your

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ID? You write it on the top and you say, hey, let me treat you for whatever card you want to use.

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You get the credit card, you're at the credit card down and you say, hey, and so you hold the card

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and you're facing the prospect and you're like, in case your identity gets compromised or this card

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gets lost or you have, you know, identity, everything like that, what card you want to use is your backup

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card. All right, now half the time they'll just hand you the bill, oh, you can use this as my backup

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card, right? If they're like, now you can just use that one, that's fine. You just think we kind

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of just need a second one, it's just how we've always done it. All right, and so you use that line,

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just how we've always done it after you ask for the second backup card. And just like that,

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you will get two cards. Now, if every one of your recurring members has two cards on file,

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as soon as you have the declines, you check the account, you swap the card, you run them all again

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on the backup card and off to the races you go. This works for any recurring business whatsoever,

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get the backup card. You can also use ACH as a backup, so it's like if you want, if you don't

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use a card, you can just use the user bank account or whatever card your husband doesn't say,

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ha ha ha, right? And so any of those things will work. You should put both cards on the contract

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so that you're authorized to build both of them. So make sure that you have two spots where you can

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put it there. But once you do that, you're good to go. And just like that, if you start implementing

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this, you can virtually overnight eliminate two thirds of your declines, which for many of you will

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be over half of your turn. All right, so hope that was useful for you. Think Ed Turning,

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who's here for the VIP day, and that's one of the things he did to keep his turn low. And he's

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got a stellar seven-figure plus gym. And you should do that if you don't have money.
