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The biggest shift that I see in people who are wealthy is that they talk in decades and art days.

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And I can tell you, based on the time period that someone talks in when they talk about their plans, how wealthy they are.

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Welcome to the game where we talk about how to sell more stuff to more people in more ways and build businesses worth owning.

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I'm trying to build a billion dollar thing with acquisition.com.

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I always wish Bayzo's musk and Buffett had documented their journey, so I'm doing it for the rest of us.

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Please share and enjoy.

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One of the strongest persuasive powers in existence is reciprocity.

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If people get something, they feel almost like it's like sick to their stomach, they have to give something back.

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Right? It's just most people are like, it's not everyone. There are some crazy stuff.

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But most humans, because all of our civilization has been based on this concept of reciprocity.

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You can force reciprocity in your direction by just jamming so much goodwill and so much value,

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you know, it's almost like they just feel like they have to vomit back on you in terms of value,

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because they're so full on value, they're like getting drunk with the value that you're providing for them.

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And so when you do that, it results in a sale.

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And I'll tell you one of the lessons that I learned later. This has just been true for me.

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Is that the end of your value ladder of the ascensions that you can read for a customer

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is predicated on the last thing that you provided that was in excess of value from what you charged.

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So if you think about the first thing you do is your confidence creates worth more than what you're doing,

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because you're giving away everything, and so then they purchase the first thing.

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And if that first thing, let's say is $1,000, but it makes them $10,000,

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you're like, well, fuck yeah, what else you got?

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You're like, well, I got a $10,000 thing. And they're like, I'm in.

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And then they make a hundred grand.

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And they're like, dude, what else you got?

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And they're like, I got 100,000 more thing.

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And this is the part where people fuck up.

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Is that at the 100,000 more thing, they get $100,000 value.

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And then what they have done is now they have now completely squeezed the price of value discrepancy.

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And what they have is not a raving customer, but a satisfied customer.

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And then that is where the customer relationship ends.

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And so the idea of being able to consistently and always have more demand

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than you can fulfill is predicated or is based on the ability to always provide

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not just a little bit more, but significantly more than you are charging for.

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And so there's two ways of doing that.

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One is you can decrease your price at the point where it's basically nothing.

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And so if you give anything over nothing, it seems more.

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Which is why there's kind of the premise around free content.

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But the thing is, is that free content doesn't cost.

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It's just not monetary.

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It's time and attention.

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How many people do you know who make content and they get no fucking engagement on it?

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It might be you.

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You might be that person.

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Why do you think that is?

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Because the price of free is still not worth it.

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You should, right?

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And so the idea is like, if you are in that situation,

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you make this free content, you say content doesn't work.

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And so you keep putting out shittier and shittier content because you keep saying that it's a work.

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I think if you can flip the script and say, hey,

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what if I made all of the stuff that I have that's free more valuable

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than what my competitors are currently charging for?

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What if I make my free stuff better than their paid stuff?

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And if you really, truly try and do that.

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Not just like, say that, but live that.

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Look at, think about all the deliverables that happen.

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Think about all the checklists and the cheat sheets and the visuals and the videos

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and the in-depth trainings that you would provide if you were to try and get your course.

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And what if you just gave that away?

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What happens if someone makes 100 grand a month using your free stuff?

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They fucking want to give you money to buy more from you.

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Rest of processing.

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And so as long as the next thing that you have

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to provide even more value because probably if you were able to help them make $100,000 off of your free stuff,

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you'd probably have enough expertise to help them make a million.

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Right?

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And so that's the idea here.

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It's like, how can provide so much value next to us.

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They want to continue to buy from us over and over.

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Right? That's the, that's the stick.

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I will talk about how I did something, not how to do something.

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I will talk about what my clients did, not what you should do.

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And I will base that from a perspective.

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But I will try and give away as much as humanly possible.

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So much so that it makes me sick for my stomach and I'm very afraid of the amount of value that I'm giving.

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Because I know that based on reciprocity, if I get more value out there,

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I will get more in return because you can give that scale with content.

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So think about this.

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If they cost you the same amount to provide value in a video to one person

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is the best right value to a million people who watch a video.

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Just think about it conceptually.

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It costs you no more efforts to do that.

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But the beautiful thing with technology is that

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there's still only one of you to receive from everything that you did

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on a multiple with leverage at scale.

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Like, I don't know if you can see this visual.

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But you do one level of effort, one input.

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And technology amplifies it to everyone.

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But then it all has to come back into one, which is you.

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And so you can, this is how you can amass significant wealth.

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Like, this is how it works.

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So Caleb asked me the other day, he's like, dude, people say leverage all the time.

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He's like, what does leverage even mean?

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This is what leverage means.

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Leverage means the ratio between inputs to outputs in a system.

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And so if the input that we have is time or money,

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if we have something that has lots of leverage, it means we get a huge multiplier effect.

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If I put one unit in, I get 10 units out.

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I get 100 units out.

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That is a high leverage activity or system.

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And so the aggregation of wealth for people who have money

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is a function of understanding time.

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Because wealth is based on the fundamentally unit of money.

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Money is a foundation unit of time.

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Why? Because you can trade them back and forth.

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Everybody here can trade their time for money.

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It's an even exchange system.

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And so here's what's interesting.

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Everyone can trade time for money.

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But you can trade some time for more money, right?

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And so what we're doing when we gain leverage is we're looking at,

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and this is the people who are the wealthiest,

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is they have control over their time.

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So that when they do give it, they get the most out of it, right?

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And so the game of business to aggregate wealth

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is to play with higher and higher and higher amounts of leverage

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over the one thing that we all have the same amount, which is time.

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And so mastering that is the key to becoming wealthy.

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So you master your time in order to master your money.

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And so there's two components of mastering time.

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You have mastery of time, which comes down to the micro,

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which is the day-to-day, the speed of activity.

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And I can tell you right now, if you talk to somebody,

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you say, hey, we should do this thing, right?

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And then boom, they've got this organized.

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They've already done two or three messages.

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And then it's getting done tomorrow.

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I guarantee that that person is going to be more wealthy

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because they have a micro mastery of their time.

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So think about this from an organizational perspective.

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Imagine that the default time period that you use

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to get something done is, let's say a week.

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Let's say that's just the unspoken default.

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That's the cultural default of like,

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hey, we need to start this project.

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Hey, can you get this thing too many?

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Say, cool, I'll get you back in a week.

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In a week, that's deep.

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I'm just okay with that, right?

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But let's say because you wanted to become a master of wealth,

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and you understand that time is huge,

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is one of the biggest components of wealth.

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You then say, no, guys, the new default is end of day.

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For all activities, unless stated otherwise.

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That becomes the new norm.

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And so let's say that this project that we had originally

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has seven and back and forth interactions.

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They get something to you, it takes a week.

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You get them something back, it takes a week.

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Take a week, take a week, take a week.

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The whole thing takes seven weeks, right?

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Now imagine it was end of day.

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The same output happens in one seventh of the time

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because we both get a dumb end of day,

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next day two things happen, next day two things happen,

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next day two things happen, and then boom,

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the project's done and we're took two months,

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take somebody else four days.

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And when you multiply that effect over a year,

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over a decade, that is when you see the outsider trends

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in wealth and money because of mastering

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on the micro of time.

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The second component of time is the macro perspective of time,

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which is, are all of the activities

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acting in alignment with my overall goal?

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And do I believe that they can compound on one another?

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Are they directionally aligned over a decade,

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over three decades, so that I can have a compounding effect,

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leveraging action, over a longer period of time,

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so that my input is far less, for my output,

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far outweighs the input that I did

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because I let time work as an asset rather than a liability.

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Most people's plans when you add time, get worse.

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What you want to do is play games where if you wait, you win.

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And so those are the games that we want to set up

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and those are the games that the people

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are truly wealthy understand.

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And so I can tell you having dealt with people

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who make significantly more money than me,

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their mastery of the micro, of understanding

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how speed moves things forward, because on a macro scale

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of getting things done day, day, day, day, day, day, day, day,

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rather than week, week, week, week, week, week, week, week, week,

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means that at the end of the year,

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they have 40 times the output.

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And if you were like, that's not fair.

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You said life was supposed to be, right?

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And so this micro kind of exchange that happens there

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gets enhanced and magnified

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and the people get upset about it,

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but the thing is, you can either decry the system

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and hate on it.

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We can accept it for what it is

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and just choose to play the game and win

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the way you want it.

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If that's what you want.

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And so as the micro, and then from the macro perspective

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like I was saying earlier,

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is that the biggest shift that I see in people

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who are wealthy is that they talk in decades, not days.

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And I can tell you based on the time period

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that someone talks in when they talk about their plans,

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how wealthy they are, or to be fair,

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how wealthy they will be.

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And so if you have truly realistic plans

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that you're like, this is what's,

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it's all taking me about 10 years.

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If you hear someone say that,

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I can tell you that they're going to be successful.

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And if you can shift your perspective to that,

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where you actually start planning and like, okay,

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it would be unreasonable that if I did this

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for 10 straight years,

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that I wouldn't be significantly wealthy

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that I am today.

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So that's what I'm going to do.

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And then having the singularity of mine

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is not going to distract them.

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Most of the nation real quick,

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if you are a business owner that has a big old business

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and wants to get to a much bigger business,

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going to $50 million plus we would love to talk to you.

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And if you like that,

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we would like to hear more about it.

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Go to acquisition.com and you can plan anywhere on the page

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and talk to one of our team and see

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if we can help you get there.

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There's three things that they found

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that made people who were ultra-successful.

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And I wish I had the definition

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for what they defined as ultra-successful,

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but we'll just leave it at that.

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They said they have a superiority complex

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and they think that they are in some way better than other people

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and deserve more than others.

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Number one.

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Number two, they have massive insecurity and fear failure.

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They never think that they will measure up or be good at us.

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Interesting paradox.

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And then number three is they have a false control.

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And so think about this from a bigger picture perspective.

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They have the superiority complex

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so they believe that they can accomplish

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these amazing things.

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Like some people, if you tell them your goals,

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they'll say how dare you think that way.

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How dare you believe that you can accomplish something like that.

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And so it takes a little bit of delusion

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or a bit of a thing.

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I'm gonna make an iPhone, whatever the fuck that is.

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I'm gonna put a computer in everyone's hand in the world.

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I'm gonna do that, right?

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Most people think it's hubris.

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And the only thing that separates genius

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and insanity is what happens, it's outcome, right?

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And so they have this vision of where they wanna go

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and they believe they can do big stuff.

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Number two, they have this fuel that they push away from

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from always feeling they'll never be good enough, right?

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And that's what drives them towards this outcome.

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And then number three, and this is the big one,

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this is the one that everyone messes up,

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is they have the impulse control to stay focused on it

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and not let shiny objects distract them.

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Even though there's another opportunity comes up two years in,

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they're like, no, if I keep doing what I'm doing

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and I follow the plan that I set,

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I will be, it would be unreasonable

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that I do not achieve the goal that I have.

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Could this help, maybe?

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But even if I don't do that, I will still get there.

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And I would rather take the get rich for sure

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and get rich quick way every day.

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And most people, this is my finding at least,

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if you were to sit down with someone and say,

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here's a contract, you sign here

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and you're gonna live on $30,000 a year for the next five years.

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But at the end of that five years,

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you'll be able to make a million dollars a year.

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Most people would sign that contract,

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but they don't live like they would sign that contract.

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And the reason that that contract works

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is because it delays the gratification.

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It separates the, I'm gonna have the cookie today,

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from I wanna have a six pack for life, right?

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It's the, I will suffer for this long period of time.

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I will make the hundred dials.

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I will make the hundred pieces of content a week.

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I will spend the hundred dollars a day

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on advertising and sacrifice my lifestyle

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in order to learn not to get rich,

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but to learn the skills that will make me rich eventually.

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And I know that if I accumulate these skills,

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because I'm dedicated to that,

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I'm willing to sacrifice more than other people

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to achieve my dreams.

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And I'm gonna, I'm gonna put a pin on this real quick,

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because I think this is real.

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How many of you to save humanity with sacrifice for life?

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Like how many of you guys would sacrifice,

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like you give your life, maybe even your country, right?

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A lot of people would do that, a lot of farm military,

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to appreciate that you serve.

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Like how many people would do that?

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Or save your family?

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Why is it that that is more important than your dreams?

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Why were you willing to sacrifice so much?

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And I feel like the better question is,

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why are people not willing to sacrifice anything?

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It's like if you're willing to sacrifice your life,

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give the ultimate price for a country or for whatever.

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Why would you not give at least that much

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to realize the potential that you believe you have?

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And so that's for me why the sacrifices

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never felt like sacrifices, they felt like trade-offs.

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And for me, they were trade-offs.

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They were prices I was willing to pay.

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And so it's like, if there's a pair of shoes

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that I wanted, it was $500 and I bought them.

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So it was like, don't you feel guilty

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about spending $500?

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I'd say no, that was the price and I was willing to pay.

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So I wanted to choose.

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Period.

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And so there's a price tag that we can ascribe for dreams

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or the potential that we believe that we have,

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which is what we're gonna pay down as regret in the future

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for not having it.

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If you read the price tag and it says,

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football with the boys, dodgeball during the week,

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drinking a couple of nights,

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so I'm a little bit broader, if that's the price tag,

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is that a price that we're willing to pay?

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And I think if you are, you'll get significantly closer

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which we're trying to go.

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And so that was the general gist of the chat

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that I had that chat.

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Anyways, I love you guys.

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For some reason, our new one here,

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we have a book that's $0.99 that a lot of people

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are referencing and it's $5,000,

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five store reviews on Amazon, $0.99 if you wanna check it out,

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a lot of people get value from it.

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We have a podcast that encapsulates a lot of this stuff

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at higher level.

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I don't sell anything like the whole reason

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acquisition.com is this is because I'm trying to help

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businesses that are doing $3 million or more.

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And so if you are a business that's doing $3 million or more

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and you're on the internet,

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love to work with you, hop on acquisition.com,

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fill out that fill out the form,

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we'd love to have to get the 30 million and beyond.

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We've done it six times already,

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so we're pretty good at it,

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especially for this type of business.

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But if you're below $3 million and you're not in that industry

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or you're below $3 million and you're in that industry,

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that's what we make the book, we make YouTube,

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we make Twitter content, we make it sharing content.

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And we just, I'm just trying to give everybody the tools

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that I need to, that I wish I had earlier on.

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Not saying they're right,

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I'm just saying they've worked with me.