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Hey, what's going on? Everyone happy Tuesday.

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Tactical, Tuesday, get stuff done.

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No talk Tuesdays.

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We actually have a policy at gym launch that on Tuesdays.

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We don't do meetings so that people can get stuff done.

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That being said, I've been I've been I've been slacking on the

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constantly at least I'm trying to try to get my up my game.

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And in reality, I have all these things that I that'll come up

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during the day that I want to bring up.

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But if I'm like in the middle of something, I can't make it.

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And then usually like I lose my my zest for it.

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Anyways, I was literally just talking to Dave Dunham and about this.

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He's like, hey, you know, we went from scarcity to abundance.

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We've hit all of our EFT membership goals.

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We hit our income goals.

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And he's like, I'm just really having trouble pushing through,

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you know, like just really wanting to get to that next level, right?

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Like it just there's diminishing returns.

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And it is like, you know, what did you do to stay motivated?

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And the reason I want to make this video is because I also talk to

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our sales team last night about something really similar to this, right?

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Because one of the things that happens, and I'm not saying our sales team

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suffers from this, but like sales teams in general suffer from this is that,

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especially if you have a good team, they will make enough money to satisfy

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what their goals were coming into the job, right?

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So they make enough money that they have satisfied their needs.

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You know, when a when a sales guy's taking home 150,000 year,

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and he's a single guy, most people have pretty much satisfied their needs

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at that point.

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And so that's one of the main points why I say like people with kids and

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people who are married tend to make more, but what that is is they've

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expand their they've they've they've been larger personal need.

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And so then they make more money because they have no choice.

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Now, the key here to like breaking through the product to be plateau or

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what if you want to call it for like making sure that the business can

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continue to grow is that you have to not be fulfilling your own need,

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but fulfilling the needs of your clients.

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And so for those of you who know how like we run a gym lunch,

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there's so much stuff that we were building constantly because the need

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that we were trying to fill is the gap is the problem that we see in the industry.

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Like why is there no software that like actually makes end to end from click

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to EFT seamless.

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That's a huge need.

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You know what I mean?

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Like how is retention and all the retention systems?

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Why are there not automated yet?

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It's a huge need, right?

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Like how how can we create continual lead gen for our gyms on a regular

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basis?

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We had to build an entire department to do that.

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And that took time.

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And now it's done.

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And it's cranky.

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But like each of those things were huge needs that we're trying to fulfill.

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And so right now if you're in your gym right now and you're like, man, I don't know

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what to do.

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I don't know how to like get motivated again.

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It's because you're trying to get motivated based on your need, right?

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You're trying to get motivated based on what you need.

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And the reality is like the amount of money that Layla and I make every month that I promise

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you, I say this not to to brag, but I say it to demonstrate is like we could retire

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off the amount of money that we net every month.

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It's insane.

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And it's because we don't like it's just a byproduct like we don't even think about what's

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coming in.

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All we're used like we just take that stuff and we're like, what can we use this for to

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build something sick and even more epic for the gyms that we have?

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And so if you can connect and this is why this is like the like the really real, this

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is like the non sexy stuff that like no one wants to talk about is like if you don't

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love your customers, right?

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And you're not in sync.

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If you don't feel their pain that they're feeling, then you won't be as driven to solve

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their problem, right?

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And it's the difference between shooting for a goal and solving a problem, right?

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Goals you can tap, you tap the, you know, you tap the board and then everyone comes

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down, right?

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Like hey, we're going to hit this this month and sometimes you do, but then the next month

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you almost make up for the fact that you doubled your sales one month because you actually

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tried, right?

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But then the next month your sales drop in half because you burned out, right?

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And it's because you're trying to hit a goal rather than solving a problem because when

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you think about things from a problem solving standpoint, you have to think about them

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in a way that you want them to be solved and stay solved, right?

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Because like, hey guys, real quick, if you're new to the podcast, I have a book on Amazon

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called 100 million dollar offers that over 8,000 five star reviews and it has almost

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a perfect score.

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You can get it for 99 cents on Kindle.

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The reason I bring it up is that I put over a thousand hours into writing that book and

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it's my biggest gift for our community.

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So it's my very shameless way of trying to get to you to like me more and ultimately make

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more dollars to that later on in your business career, I can finish the part with you.

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So that's my gift.

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Go check it out.

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Amazon and back to the show.

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That's the difference in terms of how you're thinking, right?

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And if you don't know your clients' problems are because you're not connected to them, then

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you won't have a desire to go solve them and then we set these artificial goals that

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are for ourself based on needs that are irrelevant, right?

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Because we don't need anymore, right?

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And so this is definitely me talking to the gyms that are more in abundance who have been

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with us for a while who are like, who are doing well, right?

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And so it's like, how do you break out of the, like, I went from barely making it to being

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stressed out to like, now I have a cushion and I've got cash flow and we've got regular

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profit every month.

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Like, how do I go to that next level?

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And it's just understanding that it's not about you, like you set the goals initially because

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you needed to, you made the money that you had to, because you needed to, you set the

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systems in place because you needed to.

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But now it's not about your needs, it's about your customers needs and it always should

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have been, but like you couldn't even see that in the beginning because you were in so

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much scarcity, right?

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But once you're out of that, you have to shift, you have to pivot.

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And the, like, the real, real question is like, how do you actually connect with those

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client needs?

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Because let's be real.

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A lot of the gym owners that we have, a lot of them are guys who are skinny and then

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got jacked and then open to gym that serves predominantly females who are 38 years old

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who are trying to lose weight after their second kid.

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There's a lot of disconnect, right?

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You're like, I don't really feel your pain, right?

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Because I've never been overweight.

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I've had great genetics.

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I was powerlifting.

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I was doing cost-effective competitions or whatever it is.

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And so like, your reality is not real for me.

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I'm only saying this because I know that now that we've connected with gym owners on

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such an intimate level and like I feel the pain of everything, like the amount of stuff

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that we need to do as a company is overwhelming.

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The amount of things that we want to do, like the amount of mountains that we want to

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climb and we cannot hire fast enough, right?

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We have 70 employees.

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We're going to have 100 by mid-January, like the amount of huge projects that we're trying

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to push forward to move the entire industry forward to take it from its knees to standing

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tall on its feet.

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Like if you can think about your clients like that and their problems like that, you will

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win.

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But it's not about winning.

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And that's the thing, right?

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Like it's about like, how can I really, really solve this problem for these people?

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And if you are always thinking about it from that angle, I guarantee you, they will always

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be more to do because customers are never satisfied, ever, right?

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Like now, if Amazon Prime takes Tuesday to show up, I'm like, what the hell, Jeff?

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Like what's going on, bro?

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Like come on, like TikTok, like I ordered this thing yesterday, like where is it, right?

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But if you were to say that five years ago, you'd be an absolute idiot, right?

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But like now, it's expected because customer needs will always move forward, right?

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And so if you have that and you over-deliver, don't worry, they'll be dissatisfied soon.

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And so it forces you to continue to innovate and continue to improve.

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And when you only think about them, you don't even worry about competition because they're

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not doing shit anyways because they're stuck in the, well, I'm, you know, I satisfied

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my needs or they're in scarcity and they can even think about anyone else that seems

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besides their own, right?

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But once they get out of scarcity and they get into complacency, that's the next big

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rut that most people stay in.

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And the only way, the only way to break through that is to fall in love with your customers

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and I'm being real.

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And a lot of people are like, why don't love my customers if you're really, really real

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with yourself?

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Right?

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Like I don't really love it.

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Okay?

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That's fine.

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Now, like you have two options.

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Leave the business you're in and find the customers that you love or realize that you love

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being in business, right?

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Like a good friend of mine has a cookie store and he's personal trainer.

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Does he really love cookies, like does he really love cookies?

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Is he passionate about cookies?

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I mean, it's sort of.

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You know what I mean?

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But he's not like, I'm going to change the cookie world.

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No, he loves business and he wants to be excellent at business.

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He's an addiction to excellence, right?

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And so if you can think about it from that angle and then you can connect with, okay,

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how can I be more excellent?

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It's really looking at the customer problems and saying, how can I solve the next one?

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How can I solve the next one?

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Here's a sheet list of all of them and I promise you, if you ask them, what are the things

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you're struggling with?

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You will get a laundry list that is longer than you can handle.

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And if you feel overwhelmed by it, that's a good thing because then you know that you're

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on the right track.

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So anyways, you probably do the difference between the content that's curated and content

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that's like fresh on my mind.

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But anyways, guys, I hope that was, you know, valuable for you and like if you're in

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that complacent spot, like you have to really get into your customer's needs and the problems

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that you need to solve for them and then prioritize those problems and then attack them.

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Because if you do that and your customers will see that you care, they'll see how hard

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you're trying for them and then they'll want to stay and talk to their friends about

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how much you really give the shit.

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So lots of love.

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Hope you guys have a text, go Tuesday, get stuff done Tuesdays and thanks for being awesome

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and amazing and you know, we'll tap a little like or tag a manager or whatever, if you

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think it was worth it.

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Alright, lots of love guys, have a great day and I'll talk to you soon.