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Go to morning everyone. I hope you guys are having an awesome day so far

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Man, I had this I woke up with this and I was like, oh, I'm gonna have to share this one. So

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Yesterday I had the privilege of chatting with

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An old friend from high school

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He reached out and was like, hey, you know, we had probably talked since high school

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So it'd been like 10 years. I'm like, oh, yeah, how's it going?

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Just caught up and whatnot, but who's reaching out about entrepreneurial stuff?

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So he's got his own business and he teased some of the things that we had and kind of wanted a sounding board and so I was like, yeah, sure

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And I thought it was there was there were some things that were covered that were so central to a lot of the things that

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People in this group talk about and struggle with that I was like, well, you know what?

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This is too good not to make a video about so first thing is

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From an outside standpoint, he was in a partnership that made no sense meaning if you both are doing the exact same thing in a business

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There's really no point

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For you guys to like if you have the same skill set and all you're doing is dividing up work

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There's no point in being in a partnership because it will come to a head because at some point you will be able to pay

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someone to do what the other person is doing and

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Then you will resent that person for taking caffeine from the business rather than just paying the hourly rate that you would have paid that person

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I've watched a bunch of new Jim owners out of partnerships

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It's just because it doesn't make sense and eventually it does come to a head

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And so that was the first thing that I was like, hey, here's a red flag. This doesn't make a lot of sense

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Second thing was that he had one

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aspect of his business that was like a cash cow, but he had three or four other things

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Under the same kind of roof of his business that were potential, you know

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Big ones later may be opportunities that kind of thing and

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So the first thing I said was

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Forget about all that other stuff

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Keep doing the one thing that's making you money and you more of that because at the end of the day

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You can have a hundred billion dollar business. It does one thing

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There's this fallacy that we have as entrepreneurs when we start out and we think oh, I need to have a lot of

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Aspects to my business like no, you don't if anything

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That's just like a common trait of people who were starting out in business is thinking

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My I did this too, so I'm not saying like I'm not trying to be on a pedestal here. I'm so like I did this for a long time

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And I chatted

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Russell and I had conversations about this

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Yeah, at one point of the city had like eight businesses and he could not pass this revenue level until you got rid of everything and had one

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Right one focus and so like this is for all of you guys who are like well, maybe I'll start an online business with my Jim business

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Don't do that. It's a second business. It's a second focus. Do you not do that? Both will go down all right like it doesn't work that way

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That's like some fallacy that like the world tells us about how business works right one business one focus all right like

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He was in the contracting world and whatnot, and so he's like roofs are our cash business or a cash cow

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But we have some general contacting work. We do some you know remodeling stuff

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We're trying to do some like real estate deals and it's just like

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You can have a hundred you know a billion dollar roofing business just roofing. It's all unique, right?

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And if you're this big and you're just starting out

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Why would you have four different emphasis like don't be a master of nothing right like

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One focus is already enough to have to build beautiful processes around

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Higgin and generally it's Higgin a nurture of hiding in a cell

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Higgin into the fulfillment to the teams have amazing customer service and then Higgin to get them to give you referrals and get more

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Business from that person, right?

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So that was the second piece of advice is I was like hey

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Take all your focuses away folks on one thing and do it really really well, right

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That can that can lead you to as much money as you want you don't need more businesses

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To make you more money if anything they will take more attention from you and you wouldn't make less money

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Third thing is something and he said

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And he said I

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He's like I just I just want to get this business so that it

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You know, it kind of runs without me and and it makes money

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You know without me without me being there and so I told him I was like hey

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Total pipe dream never gonna happen and so it's I mean think about this. How many people have heard

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Like yeah, like like I just want my business to run itself

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That never happens

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Like no real like think about Jeff Bezos, right? Most successful entrepreneur right now of all time

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You think he doesn't work think like then he doesn't go to Amazon every day and think about Amazon stuff all day long every single day

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Right, I think Steve jobs didn't think about Apple all day long every single day, right?

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So it depends on what you're trying to do with your life. You don't mean like if you want to leave a legacy

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Or and like you want to build a business that lasts or you want to have like a you know a short term like sort of trick

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That makes you money for a little bit and then it goes away because the end of the day like I asked him I was like what do you get to do?

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Like with this free time that you now have because your business is making money on autopilot. What are you gonna do?

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Send on the beach for like

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Two days and then you get sick of it and you get back into it because like that's how entrepreneurs are

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We want to do stuff and so it's this lie that we're telling ourselves and then we feel like we're we're failing at business because we're working

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You know what I mean like

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Like it's just it's the internet marketing dream of like look

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It's me at the beach, but I spent 10 hours running and split testing ads to show you this ad of me on the beach

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To pretend to have a lifestyle that doesn't even exist

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Right

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You've heard me say the business is like a garden not a machine and it's true

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You got to water it you don't have to necessarily be there all the time

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But you got to work on it and it's still going to be in your head, right?

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So let's go to get rid of that of that dream

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and

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the last thing was um

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It was like well, you know, what should I do is try to focus on right?

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And so

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As I listen right now you have you have something you're good at you're good at you know, you're good at making roofs

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Um, but five more functions right you don't have any way of generating leads that's consistent

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You don't have a nurture process. You don't really have a sales process

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You have fulfillment and you have a little bit of referral right that's your business right now

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So you have a little bit here these last two and none of these I was like so you should be going all in on these first three

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How do I generate leads? How do I get increased?

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What's the process of getting them to take an appointment with me and then how do I get them to take me over any of the roofing

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Right

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Which is the sales process and so

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I remember when I was talking with this he's like man, but like how much

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How much time did you dedicate to learning this?

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And I should be like all the time all of it

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all of it

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And um, I don't know how it came up or how we transitioned from that statement to

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Um, he was like yeah, man. I mean, I I do like the party. I like to you know have fun and

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And I was like that's awesome

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I was like, but you're not gonna beat me right and by me. I'm not saying me. I'm saying like

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That other guy who's also trying to make his money in roofing and doesn't right

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like

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I remember two years ago. I wrote down

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Every single thing I was willing to give up in order to win

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And I was like if I'm willing to give up more I will win more

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period right

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And there was this interview where a camera person named who interviewed like 2,500 gold metal

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athletes

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And

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He's just trying to find character traits

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um

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That

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That they you know that they they they embody it right and

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One of them was obviously that they saw you know failure as a part of success in terms from a learning standpoint

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That like they needed to do repetition like that was one of the main things that they believe which makes us right

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Most of the nation real quick if you are a business owner that has a big old business and wants to get to a much bigger business

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Going to 50 $100 million plus we would love to talk to you

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And if you like that

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We'd like to hear more about it go to acquisition.com you can plan anywhere on the page and talk to one of our team and see if we can help you get there

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One of the other ones and the one that I found really really interesting was

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That winners the greatest of all time

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Don't care much about winning

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They hate losing

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And so a lot of people think like oh the best guy in the world you just must be addicted to winning

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It's like no they're not because when they step on the field

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They expect to win

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They're like like it's almost a relief to win because they knew they were gonna win because the more prepared than everyone else was

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They're willing to give up more than everyone else was because they hated the alternative so much

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And so I don't know why that really resonated a lot with me because like

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Maybe it does with you

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Man I just hate losing

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Like and I think about that every day and like every time I would you know like you know forgo going out and

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And you know it and right now I

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I remember you say I used to think to myself when I had when I wasn't married and I had no kids

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And it was just me and the gym and submit me this speak to somebody

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But I always used to think to myself when I would stay in on a Friday night or I'd be reading all day Saturday or reading all

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Sunday and like trying stuff you know what I mean and like literally working every single day

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What is I was like every day in my competition is spending time with their kids every day that there's time with their wife

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I was like I'm winning. I was like I'm getting ahead. I'm getting ahead and I'm learning right every single day that they rest

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I will beat them right and you should think that way and

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Still kind of do think that way but now I have a wife who works with me so we work twice as I we don't have any kids

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so

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But anyways

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I remember he asked something about like

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He said well, how long you know like how hard how basically much was like how hard do you work? You know

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now and then then you know and

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I don't know if I talk a lot about like the beginning days of when we opened the gym and by we I mean me

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but

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Like I slept on the floor

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for the first nine months and

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I taught every single session. I had no employees. I didn't know I didn't know you were supposed to have employees

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I just figured to open a business you did everything and so like I would train eight sessions a day

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And then I would do the marketing and I'd be making the calls and I'd be setting the appointments

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And then I would meet with the appointments at eight o'clock nine o'clock ten o'clock

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And I would just convince them to please come to my sketchy warehouse at eight o'clock nine o'clock at night

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And then I'll do my sales consultations then and then after that I would do the billing for the evening and that would take me another hour and a half

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And then at that point sometime in there

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I would try and to go out and get food which would usually just be in and out which I had at the in the beginning like that was my dinner every day

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and

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And people would say like oh I slept like four hours every night like I legitimately slept

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Four hours every night for about nine months and like there's a level of fatigue that some of you guys know

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That I know and that I think that only some people in the fitness industry can understand

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Which is it's a fatigue that's in your bones that a good night sleep can't fix

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Right like I was so tired like all the time like I could lean against the wall and fall asleep in seconds

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And I used to think to myself when people would say like man, I've got sleeping problems

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I'm like you do not work hard enough like you do not work hard enough

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um

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And I think what I made up for I did not work smart when I started out. I worked hard. I worked really hard

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I did not work smart and I make up for a lot of the

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We

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We get a lot. I'm a lot more effective now. I don't work as hard as I did

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Um, I just worked a lot smarter. I would say probably I work about

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70% as hard as I did but probably like five times smarter

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Then I used to so that's really what it's going to come down to in the end anyways for you is how how valuable your time can become

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How skilled you can become and that's where a lot of the hard work came in the beginning is that I had to work hard to work smarter

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And so the things they're they're interrelated right like if you're like man

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I'm working all the time and I feel like I'm not making for it

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It's because you're not working smart enough like you're working hard enough and that's what's keeping you breathing

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Giving your head above water

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But you have to learn and so to go full circle

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He was like man. I kind of like the party and I was like that's cool

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I was like entrepreneurship isn't for everyone right like you have a choice

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And it's totally fine if you like that

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You know what I mean? But like if you were in startup mode right now and you're struggling or you're not sure where like

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Where this is going like

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Like something's got to give right and like

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It's either going to be the business or it's going to be

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Your trade-off right your sacrifice that you pay

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In order to get that business that you want now later. Maybe it's open. We don't drink and it has a lot of people think it's a religious thing

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It's not

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It's it's actually a business thing. We don't drink because I can't afford to have a day. We're not a hundred percent the next morning

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Um, and I like to do things the next step so if I start I'm gonna keep going

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Um, and so I don't drink because I know what one day of my productivity is worth and then when I look at that price tag

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On the beverages and on that night. I'm like I would never pay that that price tag of that day of work

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Um, just to go out. It's not worth it to me, right now

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Is it maybe worth it to some people and that's cool right but the thing is is that like success doesn't care

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Right the market does not care

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What your idea of work-life balances. It does not care. It doesn't right

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It only cares about how good you are and so like there are some real realities that you have to face at some point

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Which is like how fast or I want to get good right

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How willing and might sacrifice things in order to win right and for me

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I am far more driven by not losing and not being ashamed and embarrassed than I am by winning

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straight up I

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Um, and when I was in high school

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In college and the first years after college

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Well, in middle school obviously my uh my major motivator did not make my dad ashamed of me, right?

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I didn't want to disappoint my dad

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That was my big motivator. I got over that when I told him that I didn't want to

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Uh do my good job and I wanted to start a gym with all of this education that I had and he was super excited about that

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He's not he was not

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Took him like five years until later. He was like, okay. I think it was a good idea

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Um five years, right? And so you end up like learning to get over that kind of stuff

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but um

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But for me it was always fear-fillier and if it anything if I was going to go ahead and for go that that um

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Advice that my dad had given me. I don't do this. You should stick the course that you have you've got a nice job

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Like you've got to you've got a path ahead of you and you'll do this for two years to get your MBA

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Well, I walk right I had this path and I was like

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Well, damn if I'm going to get proven wrong

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right

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Well, damn if I'm going to lose

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Right and and and be wrong and have to come back home with my tail between my legs

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And so that was the that was the hard place that I was like never

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Like never like I will never let that happen, right?

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And so when you have something that's in light of those decisions

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And some of you guys it's like never well

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I have to move my kids out of my house because I can't afford them

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Can I I can't afford the mortgage right never why be able to not be able to play for groceries or whatever that thing is for you

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Use it and put your blinders on focus on one business make smart decisions and sure in terms of whether or not you should have a partner

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right um

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And just get better because at the end of the day until you learn

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To become a million multi million eight figure nine figure ten figure whatever that type of business owner

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Like we all have the same hours in the day

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And so the only thing that that differentiates

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What we get done is our level of skill

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And so if you are like man, I don't know how to make money. It's because this is a skill that you don't have yet

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And so you have to go all in on acquiring that skill

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So that you can have what you want right be do have I'm sure some of you guys heard that you have to be the type of person

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You can do the types of things that can make the kind of money that you want so you can have what you want right

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That's how it works

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Like so everyone's dreaming the rest of the world's dreaming entrepreneurs

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Invest in them

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So they can get the skills they want and in the beginning you have to work hard

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To then we able to work smarter later

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So anyways hope you guys enjoyed this I have a lot of love for you guys. Hope this you guys have an amazing

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With us today. I don't know Friday. I'm happy Friday

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um

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Just yeah, we how we do our weekends anyways

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How do you Friday lots of love guys if you're new to the group welcome

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I appreciate you and connect with all the other guys in the group if you are a gym owner

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Helping turn your gym around is literally what we do

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I'm pretty sure not pretty sure I'm positive that we are by far the biggest company

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Um in the US slash world that I know

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Um and it's because we're pretty good at what we do

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So I'd like to help you if you are on the fence don't be there's like nine billion testimonials in here

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Um and at one point you'll have to ask yourself at one point

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Is my disbelief more unreasonable

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Than believing that this could be happy this could happen for me. So anyways lots of love guys

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You
