WEBVTT

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If I'm Timmy and future me is dad looking back,

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like I wanna make that man proud,

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and that man's the only man who knows

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how hard I could have tried,

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only you can compare your effort

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to what you know you could have tried.

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And I think that's like that gap

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is what I'm trying to close in myself,

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and that's the journey I'm on right now,

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and the business is just an outward manifestation of that.

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Welcome to the game where we talk about

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how to get more customers,

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how to make more per customer,

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and how to keep them longer,

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and the many failures and lessons we have learned

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along the way.

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Hope you enjoy and subscribe.

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If you've seen ego lists successful people.

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Totally.

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Interesting.

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Yeah, I mean, I don't think any human has no ego,

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but I think that you absolutely can have,

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I mean, one of the most successful,

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actually, the two largest companies in our portfolio

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are headed by couples, husband, wife, duos,

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where they both are aware of their deficiencies,

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they both cover for one another,

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and I would say that they are the most

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anxiety-ridden of them,

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of like, am I doing good enough?

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Is this right?

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I feel like we should be doing more,

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like paranoia around improving the product,

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the service, the culture, the business overall,

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whereas the more ego-driven ones

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want to reflect more of the greatness of the business

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onto themselves, they want to take more of the credit,

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they tend to hog more of the work,

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they don't delegate well,

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they can attract talent at scale,

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because only assholes and work for assholes,

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and so it's like, it's just,

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I think I was kind of conflating ego with confidence, too.

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I think it was a totally different awareness, right?

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Yeah, well, confidence, I would define as,

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they're percentage likely that

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what you say will happen will happen.

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So if he's a confident guy,

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and you can be confident at public speaking

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and not confident at doing math,

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because the percentage likely that,

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the speech goes the way you want it to,

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is high versus the percentage likely

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that you do the excel sheet right as low,

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you can be confident in different arenas,

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versus just confident overall.

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And so I think that's just a segue on that for confidence.

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I think it's nuanced in terms of where are we applying it?

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It seems like people who run purely on ego,

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they can get to a high place,

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but it's kind of like a house of cards,

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like they don't have a stable foundation.

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It can be, it's just,

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it's usually because, so in general,

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this is massive generalizations here.

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Now, are there super successful people

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who are super eager to have been absolutely?

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But I would say that they,

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I would make the argument

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that they succeed despite their ego,

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meaning if they did all of the things that they did

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that are right and they didn't have an ego,

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they would be more successful.

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So it's not that like ego prevents success,

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it's just doesn't, I don't think it causes success.

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I think that some people who have ego's become successful,

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some people who don't have ego's become successful.

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But the things that need to be done

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are the things that drive the performance.

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Like either you advertised or you didn't,

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either you built the sales team or you didn't,

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either you had a good product or you didn't,

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whether you're an ego driven asshole

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or a really kind person, irrelevant.

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But in terms of how we want to live life

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and who we want to hang out with on a daily basis

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because at the end of the day,

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I'm going to die, no one's going to remember me anyways.

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I'd rather hang out with people with more stuff.

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Does that fuck you up that people won't remember us anyways?

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No, I think it's really freeing.

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Cause you just feel like what's your own life

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make it what it is.

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Yeah, do it for you.

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When you, so when did you start making content?

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26, seven months ago, somewhere in there.

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And then, so what's your output per week these days?

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I think right now about 300 a week.

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More 350, 350 pieces.

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No, pieces of content away.

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And so, so with your videos,

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with your videos, cause I found you through YouTube videos.

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And so do you, do you basically go,

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if you're like speaking to someone

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in an idea pops in your head like that, be a good video

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or do you have like a brainstorm session

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where you're like, I'm going to do a video on this topic.

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You know, so my brain storming is Twitter or X.

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Now that's where I do all my brain storming.

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So I'll probably tweet like five times a day.

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And it's just like as things come to me.

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And if there's a lot of traction on it,

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then I'll make a short about it.

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And if there's a lot of traction on that,

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we'll make longs about it.

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Right.

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Are you conscious of your brand while you're tweeting?

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Do you ever have thoughts and you're like,

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oh, that's a good thought,

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but it doesn't really fit into like the kind of culture

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I'm building around this thing.

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I think it'd be less that,

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cause if it's from me,

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it's going to be on brand for me.

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So you believe it's a wide scope, but works,

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because it's all narrow because it's authentic.

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I'm, I'm me.

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So I have lots of different aspects.

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Like was once a frat bro,

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also management consultant, also a Jim bro,

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also an investor, like I have a lot of things

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that are just like part of your team.

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Yeah, exactly.

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And so like, if it's,

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if it relates to things that are part of me,

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then it is on brand for me.

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If, if I'm going to say it, then it's on brand work,

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but it might not be contextual to the platform.

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Right.

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It's not a form fit for where you're talking.

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Right.

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It just might not be a good X piece of content.

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X is in X.

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So if you're like tree should be blue,

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you're like maybe not on X.

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Maybe that belongs to painting.

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Yeah, if, if that's,

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if that were quarter my brand,

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which I don't talk about trees much, or the color blue.

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Is there a reason on the blue kick?

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No, no, I hear you.

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I hear you because that's what stuck out to me there.

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Yeah.

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Well, no, no, I'm trying to think,

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I don't think any of our brands are blue.

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What do you, we can, we can, we can circle.

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Well, leads is blue.

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That's right.

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The book is blue.

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The book is blue.

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But so you, you'll put out a tweet

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and what you get back tells you if that's a good idea or no.

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From the market.

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Yeah.

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They tell me if they think it's interesting.

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Like I say, I think this is interesting.

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If they like and share it,

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they tell me they think it's interesting too.

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I, I, I'm with you.

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I worked at a super liberal place

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and they would complain about like Iggy Azalea

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doing like a appropriating culture.

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And I'd be like, well, kind of let the market decide.

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And then it would turn them off.

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They were like, don't talk like that.

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And I was like, well, if people like it,

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there must be some kind of utility to it.

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And I don't think she's the best,

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but I think time will settle these things.

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But I, I, how do you, how do you reconcile that

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when people feel like taste

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and even sometimes morality can be adjudicated

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through the market?

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Judicated.

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Is that the right word?

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No, I just don't know what it means.

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Like when, when people think that stuff should be worked out

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by the market.

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Oh, um, I don't touch morality stuff often

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because I'm like super, yeah, right.

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Like there, there are, if, if I can't,

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if I can't say this is true, this isn't true,

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then I usually don't touch it.

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So like all the content that I make,

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I have two boxes for it.

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I just want it to be true and I want it to be useful.

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And so like, if I say if something's working

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and something's don't, then that is true.

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Is it useful?

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Not really.

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If I say, uh, hey, X, Y, Z, when someone walks in the door,

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you know, give them a checklist

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and they'll be more likely to buy.

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It works, but it's not always true.

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And so what I try and do is find the sweet spots

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where it says in this context, in a weight loss sale,

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if you ask, if you put this checklist

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front of people and you don't do anything different

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in the process, a higher percentage people buy.

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That's both true and useful.

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And so that's kind of where the, the sweet spot

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of where I try to make content.

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And that's what the books are about is like,

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if I put something out, I don't want anyone

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to be able to say like, that's wrong.

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I mean, they can say that's wrong, but that's their problem.

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But in terms of like, you know, it works.

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This is like, if more people find out about your stuff,

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more people will buy it, period, who fight me.

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And so that's really like, when I create the arguments

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that are inside of like the books that I have

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and the content I put out, it's always based

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on those types of arguments.

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It's like, if you do more of this thing,

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you will make more money, period.

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What do you think is the biggest mistake

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content creators make today?

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Not being them.

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Yeah.

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100%.

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Well, like basically getting taken over by the algorithm

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and then like talking about blue trees

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when they don't actually fuck with blue trees.

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Right.

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But they did it because they did one blue tree post

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and they brought that back.

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Right, so it had to.

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And so they got a lot of likes and they're like,

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maybe I'll start making more stuff on blue trees.

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But like then they go down that alleyway for six months

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or a year and then they're like, I'm like the blue tree channel

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but I don't even care about trees.

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Like that's something that stuff I like talking about.

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And so they can't actually sustain it

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because the biggest brands are built over decades,

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not days or weeks or months.

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And so you have to optimize again, like remember starting

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at the end, at least for me, starting at the end

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and then working your way backwards.

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It's like the only thing that will persist

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over my entire life is me.

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And so for my life.

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You always fall back on that being there

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because it's as long as you're here.

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Well, as long as I'm alive, I'll be here, right?

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And so if everything that I talk about

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is related to stuff that I fuck with,

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then it will always be on brand for me.

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Now what's cool is that my interests

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will slowly morph and shift over time

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but it usually doesn't happen overnight.

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And so there's something called success of approximation

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but basically it's like, you can,

264
00:08:30.360 --> 00:08:32.040
it's like slow boiling frog, right?

265
00:08:32.040 --> 00:08:35.120
Like you can, like the Bud Light Dillon Move anything

266
00:08:35.120 --> 00:08:37.240
was going from like cold water to hot water.

267
00:08:37.240 --> 00:08:38.080
Yeah.

268
00:08:38.080 --> 00:08:39.320
Now if they'd done that over 30 years,

269
00:08:39.320 --> 00:08:41.280
it probably would have been fine, seamless, right?

270
00:08:41.280 --> 00:08:43.480
But it was too big of a shock too soon.

271
00:08:43.480 --> 00:08:46.440
And so it's about having like a hundred tiny iterations

272
00:08:46.440 --> 00:08:47.880
that that's how you can like steer a brand.

273
00:08:47.880 --> 00:08:48.720
These are oil tankers.

274
00:08:48.720 --> 00:08:49.720
We're moving them slow, baby.

275
00:08:49.720 --> 00:08:50.720
Yeah, we're titanicking.

276
00:08:50.720 --> 00:08:52.000
Minus the iceberg.

277
00:08:52.000 --> 00:08:52.960
They hit an iceberg.

278
00:08:52.960 --> 00:08:54.560
Yeah, they hit an iceberg.

279
00:08:54.560 --> 00:08:55.400
They did.

280
00:08:55.400 --> 00:08:58.200
So are you saying follow, follow your inspiration?

281
00:08:59.320 --> 00:09:00.160
Is that correct?

282
00:09:00.160 --> 00:09:01.160
All the things that you're interested in, sure.

283
00:09:01.160 --> 00:09:02.000
I just use it.

284
00:09:02.000 --> 00:09:04.280
Inspiration always like scares me as it works.

285
00:09:04.280 --> 00:09:05.920
Like I feel like it means so many things to different people,

286
00:09:05.920 --> 00:09:06.760
right?

287
00:09:06.760 --> 00:09:07.600
If you're interested in it,

288
00:09:07.600 --> 00:09:08.440
then I think talk about it.

289
00:09:08.440 --> 00:09:13.440
Yeah, I guess it's like, follow what you're sort of a creative,

290
00:09:14.520 --> 00:09:16.120
it's creative spark the right word.

291
00:09:16.120 --> 00:09:16.960
Sure.

292
00:09:16.960 --> 00:09:17.800
Yeah.

293
00:09:17.800 --> 00:09:19.640
I'll say there's two, also two categories of creators

294
00:09:19.640 --> 00:09:21.120
that I think is probably worth the leaning.

295
00:09:21.120 --> 00:09:22.360
So everything I just talked about I would say

296
00:09:22.360 --> 00:09:25.160
is more for entertainers.

297
00:09:25.160 --> 00:09:27.840
So on the other hand, you've got educators.

298
00:09:27.840 --> 00:09:30.200
And I think there's way more mistakes in the education side

299
00:09:30.200 --> 00:09:31.800
than there's the entertainment side.

300
00:09:31.800 --> 00:09:33.760
The entertainment loop is the algorithm loop

301
00:09:33.760 --> 00:09:35.560
where they start like making content about stuff

302
00:09:35.560 --> 00:09:36.480
they don't actually care about

303
00:09:36.480 --> 00:09:38.080
because they think it's going to feed the algorithm.

304
00:09:38.080 --> 00:09:38.920
Right.

305
00:09:38.920 --> 00:09:41.240
The educators start trying to teach on stuff

306
00:09:41.240 --> 00:09:42.680
that they haven't done.

307
00:09:42.680 --> 00:09:45.400
And so they try and pretend they have more authority

308
00:09:45.400 --> 00:09:48.600
so that they can get more views, but they don't have that.

309
00:09:48.600 --> 00:09:52.200
And so at some point, they feel like fraud because they are.

310
00:09:52.200 --> 00:09:53.120
Like that's the, like people were like,

311
00:09:53.120 --> 00:09:54.280
how do you do with imposter syndrome?

312
00:09:54.280 --> 00:09:55.120
I was like, you don't have it

313
00:09:55.120 --> 00:09:56.880
if you did what you're talking about.

314
00:09:56.880 --> 00:09:57.720
Yeah.

315
00:09:57.720 --> 00:09:59.080
Like I don't have imposter syndrome

316
00:09:59.080 --> 00:09:59.840
about talking about investing.

317
00:09:59.840 --> 00:10:01.080
It's what I do every day.

318
00:10:01.080 --> 00:10:03.640
So like, I'm suspicious of like academics a little bit

319
00:10:03.640 --> 00:10:05.360
in that respect.

320
00:10:05.360 --> 00:10:07.200
Not suspicious, but are you a little bit like,

321
00:10:07.200 --> 00:10:08.760
because I had that too, it's like when you're in film school

322
00:10:08.760 --> 00:10:10.920
and you have a teacher, but then you check his IMDB

323
00:10:10.920 --> 00:10:11.760
and he hasn't made movies.

324
00:10:11.760 --> 00:10:13.080
You're like, well, you're telling me this ship

325
00:10:13.080 --> 00:10:15.000
but you haven't sold anything more than I have at this point.

326
00:10:15.000 --> 00:10:17.480
I think that, I mean, I would say that is the most

327
00:10:17.480 --> 00:10:19.440
legitimate complaint.

328
00:10:19.440 --> 00:10:22.520
Like I think that all content is consumed

329
00:10:22.520 --> 00:10:25.200
within the context of the creator's background.

330
00:10:25.200 --> 00:10:29.680
So like, for example, if I tweet on the ivory throne,

331
00:10:29.760 --> 00:10:31.760
it might get likes, it might not.

332
00:10:31.760 --> 00:10:34.440
If Elon Musk does it, it'll get a zillion shares

333
00:10:34.440 --> 00:10:36.000
and likes and whatever, because it's consumed

334
00:10:36.000 --> 00:10:37.960
within his context, which should be fair

335
00:10:37.960 --> 00:10:40.080
that context for many times is the brand itself.

336
00:10:40.080 --> 00:10:42.120
But part of the brand, the things that we've associated

337
00:10:42.120 --> 00:10:44.440
with it are the background evidence

338
00:10:44.440 --> 00:10:46.360
that the person is who they say they are.

339
00:10:46.360 --> 00:10:49.000
And so like, I had, you know, just under $50 million

340
00:10:49.000 --> 00:10:50.600
exit, you know, we have a portfolio right now

341
00:10:50.600 --> 00:10:53.200
that does plenty of money.

342
00:10:53.200 --> 00:10:55.080
And so people have that evidence.

343
00:10:55.080 --> 00:10:57.480
So when I say, hey, when I'm buying companies, like if I,

344
00:10:57.480 --> 00:10:59.600
so if you would ask me, what do you look for in companies

345
00:10:59.600 --> 00:11:02.280
that you're trying to buy, and I'm a school teacher

346
00:11:02.280 --> 00:11:04.080
that doesn't have an investment portfolio,

347
00:11:04.080 --> 00:11:05.800
and I give you my answer, they could say

348
00:11:05.800 --> 00:11:07.040
the exact same words as me.

349
00:11:07.040 --> 00:11:08.440
But everyone would be like, you're full of shit.

350
00:11:08.440 --> 00:11:10.400
No, it's like when I talk about how to win a basketball,

351
00:11:10.400 --> 00:11:12.360
it doesn't have the same credence as when MJ does it.

352
00:11:12.360 --> 00:11:13.200
Yeah.

353
00:11:13.200 --> 00:11:14.600
Which disappoints me, because I know what I'm talking about.

354
00:11:14.600 --> 00:11:15.440
I think it's valid.

355
00:11:15.440 --> 00:11:16.280
Thank you.

356
00:11:16.280 --> 00:11:17.120
Yeah.

357
00:11:17.120 --> 00:11:20.040
But like, I think that's like, that's like the,

358
00:11:20.040 --> 00:11:22.560
that's like the, that's like the, the biggest was like,

359
00:11:22.560 --> 00:11:24.160
the entertainers go down the algorithm trap

360
00:11:24.160 --> 00:11:26.440
of talking about stuff that they're not actually interested in.

361
00:11:26.440 --> 00:11:30.400
Educators go down to the ego and status faking track,

362
00:11:30.400 --> 00:11:34.960
the fake it till you make it, which I'm so aggressively against.

363
00:11:34.960 --> 00:11:35.800
Right.

364
00:11:35.800 --> 00:11:37.920
Like just be real about the stuff that you actually have done.

365
00:11:37.920 --> 00:11:40.800
And if you want, like in my role, it's the opposite.

366
00:11:40.800 --> 00:11:42.120
It's do crazy shit.

367
00:11:42.120 --> 00:11:43.440
And then you can talk about it.

368
00:11:43.440 --> 00:11:44.280
Yeah.

369
00:11:44.280 --> 00:11:45.440
And then was there a point in you,

370
00:11:45.440 --> 00:11:48.600
did you want to get into content creation prior to,

371
00:11:48.600 --> 00:11:50.440
before you started doing it, or was there a point

372
00:11:50.440 --> 00:11:54.000
where you're like, I think I've earned enough at this point

373
00:11:54.000 --> 00:11:56.280
to where I can legitimately talk about what I want to talk about.

374
00:11:56.280 --> 00:11:59.480
So two things, I've made content,

375
00:11:59.480 --> 00:12:02.720
but the content was different over whatever season I was in.

376
00:12:02.720 --> 00:12:03.720
Like so when I owned my gyms,

377
00:12:03.720 --> 00:12:06.080
I was talking about like intermittent fasting

378
00:12:06.080 --> 00:12:07.600
and like programming itself.

379
00:12:07.600 --> 00:12:10.720
Is that good, by the way, if you stick with it, sure.

380
00:12:10.720 --> 00:12:11.560
Okay.

381
00:12:11.560 --> 00:12:12.560
Yeah.

382
00:12:12.560 --> 00:12:13.400
Good to know.

383
00:12:13.400 --> 00:12:16.800
But from a, from a creation perspective,

384
00:12:16.800 --> 00:12:18.640
I just saw the content is just like lead nurture.

385
00:12:18.640 --> 00:12:20.320
Like people might click and add,

386
00:12:20.320 --> 00:12:22.360
see some content and then decide to buy.

387
00:12:22.360 --> 00:12:23.720
It wasn't to get customers.

388
00:12:23.720 --> 00:12:27.760
It was just to let people know that I wasn't a total idiot.

389
00:12:27.760 --> 00:12:28.920
Like that was it.

390
00:12:28.920 --> 00:12:32.200
Once, once we, probably two and change years ago,

391
00:12:32.200 --> 00:12:35.000
I saw, I mean, this is ridiculous,

392
00:12:35.000 --> 00:12:36.880
but I'll share it anyways.

393
00:12:36.880 --> 00:12:38.760
So Kylie Jenner became a billionaire,

394
00:12:38.760 --> 00:12:40.680
or like she was in the cover Forbes and she was like 20

395
00:12:40.680 --> 00:12:44.320
and I was 27 and I felt so poor and bad.

396
00:12:44.320 --> 00:12:45.560
A little inadequate compared to her.

397
00:12:45.560 --> 00:12:46.400
Of course.

398
00:12:46.400 --> 00:12:47.560
Yeah.

399
00:12:47.560 --> 00:12:50.200
And so whenever, so I have this rule with business,

400
00:12:50.200 --> 00:12:51.360
which is like if someone's making more money

401
00:12:51.360 --> 00:12:52.960
than you, then they're better than game of business

402
00:12:53.000 --> 00:12:54.360
in some way than you are and you have something

403
00:12:54.360 --> 00:12:55.360
to learn from them.

404
00:12:55.360 --> 00:12:57.760
Doesn't mean you have to, like just because you learn from someone,

405
00:12:57.760 --> 00:12:58.840
doesn't mean you need to become them.

406
00:12:58.840 --> 00:12:59.800
And I think that's a huge one.

407
00:12:59.800 --> 00:13:02.360
It's like, I can learn, like I'm going to take a really

408
00:13:02.360 --> 00:13:04.000
extreme example of somebody who has zero stoke,

409
00:13:04.000 --> 00:13:06.360
but like you can look at Hitler and think,

410
00:13:06.360 --> 00:13:08.320
there are things we can learn from this.

411
00:13:08.320 --> 00:13:10.920
Now, obviously there are things that we should learn from it

412
00:13:10.920 --> 00:13:13.080
and the other way was like, we'll learn what not to do.

413
00:13:13.080 --> 00:13:15.120
But in terms of like creating a movement,

414
00:13:15.120 --> 00:13:18.000
in terms of oration, rhetoric, like there's a lot of things

415
00:13:18.000 --> 00:13:20.720
that he had that were good, just used for the wrong means,

416
00:13:20.720 --> 00:13:21.560
right?

417
00:13:21.560 --> 00:13:22.400
Right.

418
00:13:22.760 --> 00:13:24.960
Bringing it back, bringing it back home to content.

419
00:13:27.520 --> 00:13:29.440
Kylie Jenner hit the front page.

420
00:13:29.440 --> 00:13:30.400
I felt inadequate.

421
00:13:30.400 --> 00:13:32.680
And then Conor McGregor, like months later,

422
00:13:32.680 --> 00:13:35.480
had proper 12, sold for 600 million.

423
00:13:35.480 --> 00:13:38.760
And then Clooney had just had his the first ever of,

424
00:13:38.760 --> 00:13:39.760
you know, what was that?

425
00:13:39.760 --> 00:13:40.600
Casamigos.

426
00:13:40.600 --> 00:13:41.880
Casamigos, sold for a billion.

427
00:13:41.880 --> 00:13:43.840
And then the rock had Taramana.

428
00:13:43.840 --> 00:13:46.280
And then Huda Beauty was a big influencer

429
00:13:46.280 --> 00:13:48.440
and she sold a portion for 600 million as well.

430
00:13:48.440 --> 00:13:51.160
And so it was like within this like corridor of like 12 months,

431
00:13:51.200 --> 00:13:53.920
like all these massive exits happened

432
00:13:53.920 --> 00:13:55.960
from all these people at big personal brands.

433
00:13:55.960 --> 00:13:57.280
And I had this belief, I was like,

434
00:13:57.280 --> 00:13:58.640
I feel like I'm good at business.

435
00:13:58.640 --> 00:14:00.720
And so like at the time, I think I taken on that year,

436
00:14:00.720 --> 00:14:03.120
like some like 17 million in income, like that year.

437
00:14:03.120 --> 00:14:05.360
And I was like, I felt like I was hot shit.

438
00:14:05.360 --> 00:14:08.200
But when I saw that, I was like, I don't know anything.

439
00:14:08.200 --> 00:14:10.760
And so that was when I started getting the idea of like,

440
00:14:10.760 --> 00:14:12.080
maybe I should build a personal brand.

441
00:14:12.080 --> 00:14:14.120
Maybe I should start making content.

442
00:14:14.120 --> 00:14:16.240
I still didn't like the idea of like being famous

443
00:14:16.240 --> 00:14:19.480
because I kind of like being more like just doing my own thing.

444
00:14:19.480 --> 00:14:23.640
But I had a friend of mine who's really big,

445
00:14:23.640 --> 00:14:24.480
kind of like celebrity.

446
00:14:24.480 --> 00:14:27.760
And I was at his house talking over the kitchen table.

447
00:14:27.760 --> 00:14:29.280
I said, don't you get tired of like the death threats

448
00:14:29.280 --> 00:14:30.800
and the letters to your kids and like all the stuff.

449
00:14:30.800 --> 00:14:34.000
And he was like, if that's the price I have to pay

450
00:14:34.000 --> 00:14:35.240
for the impact I want to have,

451
00:14:35.240 --> 00:14:37.240
I would pay it every day the week and twist on Sunday.

452
00:14:37.240 --> 00:14:38.080
Right.

453
00:14:38.080 --> 00:14:40.280
And he said that to me, I just felt like such a pansy

454
00:14:40.280 --> 00:14:41.520
for like not taking stuff.

455
00:14:41.520 --> 00:14:42.440
For being afraid of that.

456
00:14:42.440 --> 00:14:43.280
Yeah.

457
00:14:43.280 --> 00:14:45.520
And so I was like, and literally the week after that,

458
00:14:45.520 --> 00:14:46.640
I made my first YouTube video.

459
00:14:46.640 --> 00:14:48.000
And that was that was it.

460
00:14:48.000 --> 00:14:50.120
And so do you think this is like a specific moment in time

461
00:14:50.120 --> 00:14:51.720
where to be a successful entrepreneur,

462
00:14:51.720 --> 00:14:53.560
you do have to be like front of the house

463
00:14:53.560 --> 00:14:55.080
and kind of publicly facing?

464
00:14:55.080 --> 00:14:58.120
Or do you see people who are doing it in discrete ways?

465
00:14:58.120 --> 00:14:58.960
I don't think you need to.

466
00:14:58.960 --> 00:15:01.320
I do think that increasingly,

467
00:15:01.320 --> 00:15:03.400
so if just from a statistic perspective,

468
00:15:03.400 --> 00:15:04.760
cost to acquire customer on paid media

469
00:15:04.760 --> 00:15:06.520
has gone up like 100% in a very short period of time.

470
00:15:06.520 --> 00:15:07.360
So it's doubled.

471
00:15:07.360 --> 00:15:09.280
Like the cost to get a customer has doubled.

472
00:15:09.280 --> 00:15:12.080
And so what that means is at least how I translate that

473
00:15:12.080 --> 00:15:15.760
is brands will need to have trusted ambassadors

474
00:15:15.760 --> 00:15:18.640
to associate with so that consumers trust

475
00:15:18.640 --> 00:15:19.880
whatever they're buying.

476
00:15:19.880 --> 00:15:21.280
Because trust has never been lower.

477
00:15:21.280 --> 00:15:22.880
And so you have to create a brand

478
00:15:22.880 --> 00:15:24.560
that people trust associated with the product

479
00:15:24.560 --> 00:15:25.400
and then do it.

480
00:15:25.400 --> 00:15:27.160
Now, you can partner with creators.

481
00:15:27.160 --> 00:15:28.000
It doesn't have to be you,

482
00:15:28.000 --> 00:15:28.840
but it has to be somebody.

483
00:15:28.840 --> 00:15:31.320
I think more brands would benefit from it.

484
00:15:31.320 --> 00:15:33.160
Now, you know, you have the mega dudes,

485
00:15:33.160 --> 00:15:35.200
like Elon has basically hacked that system

486
00:15:35.200 --> 00:15:37.480
and gone public, made one of the biggest personal brands

487
00:15:37.480 --> 00:15:38.320
of all time and people were like,

488
00:15:38.320 --> 00:15:40.720
I like Elon, I will vote for that by buying his shares

489
00:15:40.720 --> 00:15:42.400
and buying his cars.

490
00:15:42.400 --> 00:15:45.480
And so like he has a way to monetize every single person

491
00:15:45.520 --> 00:15:48.200
on planet earth in the most efficient monetization vehicle,

492
00:15:48.200 --> 00:15:49.840
which is a public company of shares.

493
00:15:49.840 --> 00:15:51.760
Like the most efficient vehicle to make money

494
00:15:51.760 --> 00:15:54.120
if you have a public brand is to go public.

495
00:15:54.120 --> 00:15:54.960
Wait, so what do you mean?

496
00:15:54.960 --> 00:15:55.760
I'm sorry.

497
00:15:55.760 --> 00:15:59.680
You can make the most money if you have a public brand

498
00:15:59.680 --> 00:16:01.000
because if you think of it.

499
00:16:01.000 --> 00:16:02.360
And by public brand, you mean him.

500
00:16:02.360 --> 00:16:03.200
Yeah, he is the brand.

501
00:16:03.200 --> 00:16:04.040
Yes, our personal brand.

502
00:16:04.040 --> 00:16:05.680
Oh, and then people can invest in the brand

503
00:16:05.680 --> 00:16:08.040
because it's just called your stock broker

504
00:16:08.040 --> 00:16:09.040
and put shares in it.

505
00:16:09.040 --> 00:16:11.320
And if you think about like the size of a business

506
00:16:11.320 --> 00:16:12.160
in terms of potential,

507
00:16:12.160 --> 00:16:13.760
it's number of potential units sold

508
00:16:13.760 --> 00:16:16.160
times a potential gross profit per unit.

509
00:16:16.160 --> 00:16:18.840
So like if you're, you know,

510
00:16:18.840 --> 00:16:21.400
if I wanted to get into banking, for example,

511
00:16:21.400 --> 00:16:23.720
like everybody banks and so like the time is huge, right?

512
00:16:23.720 --> 00:16:24.920
So that might be a good opportunity,

513
00:16:24.920 --> 00:16:26.960
but like does my brand resonate with banking?

514
00:16:26.960 --> 00:16:28.240
Maybe.

515
00:16:28.240 --> 00:16:29.800
But if I wanted to sell something else

516
00:16:29.800 --> 00:16:31.960
then it might have a much smaller target audience

517
00:16:31.960 --> 00:16:33.520
and smaller price tag, right?

518
00:16:33.520 --> 00:16:34.800
If I want to sell golf clubs,

519
00:16:34.800 --> 00:16:35.920
one, it's not really my brand.

520
00:16:35.920 --> 00:16:39.240
But if I did, there's a very small percentage of people

521
00:16:39.240 --> 00:16:41.840
who do it, but maybe the lifetime values is higher,

522
00:16:41.840 --> 00:16:42.880
you know, per person.

523
00:16:42.920 --> 00:16:45.720
So that's like the really hard exercise

524
00:16:45.720 --> 00:16:46.880
that a lot of creators have to go through

525
00:16:46.880 --> 00:16:47.880
when they're going through

526
00:16:47.880 --> 00:16:49.840
because you don't want to start like 100 companies.

527
00:16:49.840 --> 00:16:51.760
You want to be like, what's the one thing

528
00:16:51.760 --> 00:16:54.840
that I can slice that hits the most of my audience

529
00:16:54.840 --> 00:16:58.680
that has the most long-term value per customer?

530
00:16:58.680 --> 00:17:00.840
And that's pretty much like the X mark

531
00:17:00.840 --> 00:17:02.880
that you try and find when you're trying to build a brand.

532
00:17:02.880 --> 00:17:05.120
But when you're a public company,

533
00:17:05.120 --> 00:17:07.120
the most expensive thing that someone will buy

534
00:17:07.120 --> 00:17:08.920
is all their money to invest in something.

535
00:17:08.920 --> 00:17:09.960
Like investment opportunities,

536
00:17:09.960 --> 00:17:11.280
which is why they're so heavily regulated

537
00:17:11.280 --> 00:17:12.960
because everyone will give their life savings

538
00:17:12.960 --> 00:17:15.120
to something because that's an investment,

539
00:17:16.160 --> 00:17:18.600
is anyone can invest in anything,

540
00:17:18.600 --> 00:17:20.040
which is why you get the most money

541
00:17:20.040 --> 00:17:21.360
from the most amount of people.

542
00:17:21.360 --> 00:17:22.640
And so that's why a public company,

543
00:17:22.640 --> 00:17:25.080
if you have a front-facing founder

544
00:17:25.080 --> 00:17:28.200
that is public and like very big and vocal

545
00:17:28.200 --> 00:17:31.640
can be a hack to generating the most money.

546
00:17:31.640 --> 00:17:35.280
On the flip side, if Elon does something that's egregious,

547
00:17:35.280 --> 00:17:37.480
he could destroy the entire business.

548
00:17:37.480 --> 00:17:39.720
It's like the Uber guy Travis Kaliner, whatever.

549
00:17:39.800 --> 00:17:41.520
But he didn't even have a really, he wasn't like,

550
00:17:41.520 --> 00:17:43.040
he didn't have a profile like Elon.

551
00:17:43.040 --> 00:17:44.240
I guess that was even more internal

552
00:17:44.240 --> 00:17:45.600
to like the Silicon Valley world.

553
00:17:45.600 --> 00:17:47.200
But everyone's like, oh, this guy's hard charging

554
00:17:47.200 --> 00:17:48.200
or run through walls and everyone's like,

555
00:17:48.200 --> 00:17:49.200
dude, this guy's reckless.

556
00:17:49.200 --> 00:17:50.200
He's doing like, he's doing too many walls.

557
00:17:50.200 --> 00:17:51.360
Yeah, he's doing espionage.

558
00:17:51.360 --> 00:17:52.760
Like his competitors and shit.

559
00:17:52.760 --> 00:17:53.920
He got two stoked.

560
00:17:53.920 --> 00:17:55.160
Yeah, he did cool off.

561
00:17:55.160 --> 00:17:56.760
Well, ego too, he was burning on ego.

562
00:17:56.760 --> 00:17:57.600
Yeah.

563
00:17:57.600 --> 00:17:58.600
I don't know, to be fair, I don't know any of it.

564
00:17:58.600 --> 00:18:02.120
I know, I read one book, but I feel coffee.

565
00:18:02.120 --> 00:18:04.640
He seems like he, he, he, he's, yeah.

566
00:18:04.640 --> 00:18:06.400
I don't know the dude, but for sure, for sure.

567
00:18:06.400 --> 00:18:09.080
Just a Gordon Levin, pilot.

568
00:18:09.080 --> 00:18:10.960
He's like, you're not super pumped.

569
00:18:10.960 --> 00:18:12.360
I'm like, Ron can I stoke?

570
00:18:12.360 --> 00:18:13.200
Ron, so yeah.

571
00:18:13.200 --> 00:18:14.800
He's pushing the stoke.

572
00:18:14.800 --> 00:18:16.800
With the, I want to just just go back one thing

573
00:18:16.800 --> 00:18:19.840
on the authenticity thing with content creators

574
00:18:19.840 --> 00:18:22.560
and chasing like the, the algo.

575
00:18:22.560 --> 00:18:23.680
Do you think part of it is like,

576
00:18:23.680 --> 00:18:25.120
cause they're chasing the trappings

577
00:18:25.120 --> 00:18:26.280
of what come with that success?

578
00:18:26.280 --> 00:18:27.120
Pro.

579
00:18:28.880 --> 00:18:29.720
Stoke.

580
00:18:30.680 --> 00:18:31.680
Boulders for shoulders.

581
00:18:31.680 --> 00:18:32.760
That's what's up, dog.

582
00:18:32.760 --> 00:18:33.600
Thanks man.

583
00:18:33.600 --> 00:18:34.440
All right.

584
00:18:35.440 --> 00:18:37.800
So like, I feel like sometimes the way people go,

585
00:18:37.800 --> 00:18:39.600
the mistake, I mean, sometimes I think they're chasing profit,

586
00:18:39.600 --> 00:18:41.320
but sometimes I think they're chasing other things too,

587
00:18:41.320 --> 00:18:43.720
like attention or status, stuff like that.

588
00:18:43.720 --> 00:18:44.680
So I guess that's curious.

589
00:18:44.680 --> 00:18:48.880
What is like your goal and what you're chasing?

590
00:18:48.880 --> 00:18:49.840
So the mission of the business,

591
00:18:49.840 --> 00:18:51.720
to make real business successful for everyone.

592
00:18:51.720 --> 00:18:54.320
And so that's why we put out the books and the courses

593
00:18:54.320 --> 00:18:55.720
and the content and everything's free.

594
00:18:55.720 --> 00:18:58.240
So like, my courses are free on my site without any opt-in.

595
00:18:58.240 --> 00:18:59.160
Like, you don't even have to give me any.

596
00:18:59.160 --> 00:19:01.240
So you just want to democratize entrepreneurship, dude.

597
00:19:01.240 --> 00:19:02.240
That is.

598
00:19:02.240 --> 00:19:03.200
Yes.

599
00:19:03.200 --> 00:19:05.000
And do you think all people are capable of it

600
00:19:05.000 --> 00:19:05.840
of being an entrepreneur?

601
00:19:05.840 --> 00:19:07.200
I think it is like a singular skill

602
00:19:07.240 --> 00:19:08.240
that just is blessed and certain.

603
00:19:08.240 --> 00:19:09.840
I think if we're defining entrepreneurship

604
00:19:09.840 --> 00:19:11.880
as just someone who transacts in a business,

605
00:19:11.880 --> 00:19:13.160
I think anyone can do that.

606
00:19:13.160 --> 00:19:14.000
That's really sweet.

607
00:19:14.000 --> 00:19:15.760
If any kid, if any kid can start a lemonade stand,

608
00:19:15.760 --> 00:19:16.920
then anyone can be an entrepreneur.

609
00:19:16.920 --> 00:19:18.400
The question is, how good of an entrepreneur can you be?

610
00:19:18.400 --> 00:19:19.600
Now that definitely has, I think,

611
00:19:19.600 --> 00:19:21.520
genetic predispositions, just like anything else does.

612
00:19:21.520 --> 00:19:23.520
And also just nature, nurture side of it.

613
00:19:23.520 --> 00:19:25.680
Like if you, if you grew up in a family of entrepreneurs,

614
00:19:25.680 --> 00:19:27.520
likely that you're an entrepreneur is significantly higher

615
00:19:27.520 --> 00:19:29.520
than if you grew up in a family of government workers.

616
00:19:29.520 --> 00:19:31.360
So what are the muscles of entrepreneurship

617
00:19:31.360 --> 00:19:33.160
that you would most recommend people work on?

618
00:19:33.160 --> 00:19:35.320
And I know it's probably case by case, but broadly.

619
00:19:35.320 --> 00:19:36.840
Delayed gratification.

620
00:19:36.840 --> 00:19:38.000
Yeah, baby.

621
00:19:38.000 --> 00:19:39.440
Like number one, I have to be fair, that's probably

622
00:19:39.440 --> 00:19:42.560
for everything, but delayed gratification is number one.

623
00:19:42.560 --> 00:19:45.840
Being generous first, just really tough for a lot of people.

624
00:19:45.840 --> 00:19:50.840
Like being willing to a, give more than you get back,

625
00:19:50.840 --> 00:19:52.960
and give without expectation.

626
00:19:52.960 --> 00:19:55.760
And that kind of pairs with the delayed gratification thing,

627
00:19:55.760 --> 00:19:57.960
which is like, I'm going to give them and give them and give.

628
00:19:57.960 --> 00:20:00.280
And I also have to accept that some people will burn me.

629
00:20:00.280 --> 00:20:03.840
And that shouldn't dissuade me from continuing to give.

630
00:20:03.840 --> 00:20:07.800
And so I say like, that's probably number one, number two.

631
00:20:07.800 --> 00:20:11.840
And then number three is being romantic about the work

632
00:20:11.840 --> 00:20:14.040
and not the outcome.

633
00:20:14.040 --> 00:20:17.280
So like I got, I was, I was on this podcast, not that long ago.

634
00:20:17.280 --> 00:20:19.400
And someone asked me, they're like, so what motivates you now?

635
00:20:19.400 --> 00:20:21.360
So we crossed $100 million in that worth when I was 31.

636
00:20:21.360 --> 00:20:23.440
I'm 34 now.

637
00:20:23.440 --> 00:20:26.880
And you know, I, I publicly say, I'm like, I'm going

638
00:20:26.880 --> 00:20:28.640
to document my way to a billion and beyond.

639
00:20:28.640 --> 00:20:30.800
And that's kind of all the stuff I'm sharing, you know,

640
00:20:30.800 --> 00:20:32.040
to the audience.

641
00:20:32.040 --> 00:20:34.920
But like that, that idea doesn't motivate me.

642
00:20:34.920 --> 00:20:36.080
It's also like way in the future.

643
00:20:36.080 --> 00:20:37.640
Like it would be a one-time thing we'd cross the line.

644
00:20:37.640 --> 00:20:39.280
I'd be like, well, now what, right?

645
00:20:39.280 --> 00:20:42.280
The thing that is unlocked more juice from me

646
00:20:42.280 --> 00:20:46.000
than anything else is this is, I'm going to try and say

647
00:20:46.000 --> 00:20:49.200
in a way that's not right.

648
00:20:49.200 --> 00:20:52.120
Actually seeing what your best looks like.

649
00:20:52.120 --> 00:20:54.560
Like I think there's a little giants in the movie,

650
00:20:54.560 --> 00:20:56.600
the football movie, I think it's that movie.

651
00:20:56.600 --> 00:20:58.040
When he, he's like, is that your best?

652
00:20:58.040 --> 00:20:59.840
And he gets on the thing and might be that or it's,

653
00:20:59.840 --> 00:21:01.280
it's one of the football movies.

654
00:21:01.320 --> 00:21:02.600
And he, you know, he's doing the push thing

655
00:21:02.600 --> 00:21:04.720
where the coach is on the, on the little machine guy

656
00:21:04.720 --> 00:21:06.600
and he pushes him and he says, you can stop

657
00:21:06.600 --> 00:21:07.440
when you've done your best.

658
00:21:07.440 --> 00:21:08.960
And he stops it like the 30 yard line.

659
00:21:08.960 --> 00:21:10.400
And he's like, is that your best?

660
00:21:10.400 --> 00:21:11.920
And then he like, he pushes again.

661
00:21:11.920 --> 00:21:13.320
And he's like, and now he's at the 50.

662
00:21:13.320 --> 00:21:14.840
And he's like, is that your best?

663
00:21:14.840 --> 00:21:15.680
And he pushes again.

664
00:21:15.680 --> 00:21:16.520
And he's like, is that your bad?

665
00:21:16.520 --> 00:21:18.080
And he goes all the way and he pushes it past the end zone,

666
00:21:18.080 --> 00:21:18.920
right?

667
00:21:18.920 --> 00:21:19.920
And then the kid gets off completely.

668
00:21:19.920 --> 00:21:21.360
Like, I want to leave nothing on the field,

669
00:21:21.360 --> 00:21:22.640
but I want to see what, nothing on the field

670
00:21:22.640 --> 00:21:23.640
actually looks like.

671
00:21:23.640 --> 00:21:25.560
And I think the more I do, the more I realize I can do.

672
00:21:25.560 --> 00:21:27.080
And that's what gets me stoked.

673
00:21:31.760 --> 00:21:33.840
Did you have that big moment, like, 100 million?

674
00:21:33.840 --> 00:21:37.760
Is that so you reached that milestone, right?

675
00:21:37.760 --> 00:21:40.760
Was there sort of like, you're like, that's the end goal?

676
00:21:40.760 --> 00:21:42.600
Was there a part of you, like, that's the end goal?

677
00:21:42.600 --> 00:21:45.520
And then you got there and you had that kind of thing

678
00:21:45.520 --> 00:21:47.040
where you're like, is this it?

679
00:21:47.040 --> 00:21:48.000
Do you know what I'm talking about?

680
00:21:48.000 --> 00:21:50.080
I felt nothing with it, but I also expected

681
00:21:50.080 --> 00:21:50.920
to feel nothing with it.

682
00:21:50.920 --> 00:21:53.560
And so I started out, was just not calm the day after.

683
00:21:53.560 --> 00:21:56.120
So like, I'm not a bit like, I,

684
00:21:56.120 --> 00:21:58.000
so I have now realized just from my own self

685
00:21:58.000 --> 00:22:00.840
that the time that I, when I look back on my life,

686
00:22:00.840 --> 00:22:02.600
the things that I enjoyed the most have been the pursuit,

687
00:22:02.600 --> 00:22:04.840
not the goal, like, when I actually look backwards.

688
00:22:04.840 --> 00:22:07.000
Now, looking forwards, you think it's the goal.

689
00:22:07.000 --> 00:22:08.720
But looking backwards, all my happiest times

690
00:22:08.720 --> 00:22:10.600
are like when I was even in the struggle sleeping in the gym,

691
00:22:10.600 --> 00:22:12.800
like, when you have a worthy foe

692
00:22:12.800 --> 00:22:14.480
that challenges you to the end of your ability

693
00:22:14.480 --> 00:22:17.320
and forces you to get better, like that flow.

694
00:22:17.320 --> 00:22:19.640
They get me fired up right now, let's go.

695
00:22:19.640 --> 00:22:23.600
That flow is where, is where I feel most alive.

696
00:22:23.600 --> 00:22:26.120
A goal worth pursuing that makes you stronger

697
00:22:26.120 --> 00:22:27.640
because you're fortified in that pursuit.

698
00:22:27.640 --> 00:22:29.960
Like, if you don't know what you're going after,

699
00:22:29.960 --> 00:22:32.400
you can, anyone can kick your ass, basically.

700
00:22:32.400 --> 00:22:35.920
And so that, that, that has been like true.

701
00:22:35.920 --> 00:22:38.160
So I think I saw this interview from Kobe

702
00:22:38.160 --> 00:22:39.440
that I just like loved and they said,

703
00:22:39.440 --> 00:22:42.760
so most athletes are either really afraid of losing

704
00:22:42.760 --> 00:22:44.160
or they really want to win.

705
00:22:44.160 --> 00:22:46.120
I don't know if you saw this, but yeah.

706
00:22:46.120 --> 00:22:48.320
And he says, I don't think I'm either.

707
00:22:48.320 --> 00:22:51.120
And me paraphrasing what his response was is like,

708
00:22:51.120 --> 00:22:53.640
he just wanted to do the absolute best he possibly could

709
00:22:53.640 --> 00:22:54.920
divorce the outcome.

710
00:22:54.920 --> 00:22:55.760
Right.

711
00:22:55.760 --> 00:22:58.000
And I think that a lot of people will say something like,

712
00:22:58.000 --> 00:23:00.280
yeah, I just, I just want to try really hard.

713
00:23:00.280 --> 00:23:02.560
But then there's like, there's the second part of the sentence

714
00:23:02.560 --> 00:23:04.840
where they're like, so that I can win,

715
00:23:04.840 --> 00:23:06.680
so that I can whatever, which means

716
00:23:06.680 --> 00:23:08.680
that that's still not the goal, it's just the vehicle.

717
00:23:08.680 --> 00:23:10.720
But I think like the thing that I've been working the most

718
00:23:10.720 --> 00:23:12.080
on myself that has been yielding me,

719
00:23:12.080 --> 00:23:13.720
disproportionate returns in terms of my effort

720
00:23:13.720 --> 00:23:15.480
and what I'm getting out of myself

721
00:23:15.480 --> 00:23:17.240
is cutting the second half of the sentence off

722
00:23:17.240 --> 00:23:18.800
and saying like, how hard can I?

723
00:23:18.800 --> 00:23:20.120
You just wonder how hard you can try, how long?

724
00:23:20.120 --> 00:23:21.480
I want to see how hard I can try.

725
00:23:21.480 --> 00:23:22.320
Have you felt that limit?

726
00:23:22.320 --> 00:23:25.040
Have you pushed the tackling dummy as far as it'll go?

727
00:23:25.040 --> 00:23:26.880
Have you seen what your limit is and empty in the tank?

728
00:23:26.880 --> 00:23:28.320
Or do you think it's like not finite?

729
00:23:28.320 --> 00:23:29.240
It could keep growing.

730
00:23:29.240 --> 00:23:30.320
That's what it is.

731
00:23:30.320 --> 00:23:31.800
I just think, I think that the more you do,

732
00:23:31.800 --> 00:23:32.840
the more you realize you can't do.

733
00:23:32.840 --> 00:23:33.680
You feel big, huh?

734
00:23:33.680 --> 00:23:35.280
Like, because you're just like, dude, I could just keep...

735
00:23:35.280 --> 00:23:36.880
You proved yourself, you give evidence.

736
00:23:36.880 --> 00:23:38.640
You're like, well, I did that.

737
00:23:38.640 --> 00:23:40.560
So that gives me evidence that I can probably go

738
00:23:40.560 --> 00:23:42.240
a little further and then you do that.

739
00:23:42.240 --> 00:23:44.440
And you're like, you just get this never ending momentum

740
00:23:44.440 --> 00:23:47.000
of like, because like the first book I wrote

741
00:23:47.000 --> 00:23:48.120
has done really, really well.

742
00:23:48.120 --> 00:23:49.320
$100 million offers.

743
00:23:50.440 --> 00:23:52.280
It has like 17,000 five stars on Amazon.

744
00:23:52.280 --> 00:23:55.720
It's always a top 100 book, still like two years later.

745
00:23:57.040 --> 00:23:58.760
And when I wrote my second book,

746
00:23:58.760 --> 00:24:00.480
kind of a little bit of our leads,

747
00:24:00.480 --> 00:24:02.880
I worked on that book five times harder

748
00:24:02.880 --> 00:24:04.400
than I did on the first book.

749
00:24:04.400 --> 00:24:07.000
And I think that that book will outsell the first book

750
00:24:07.000 --> 00:24:09.640
over the longevity of its book career.

751
00:24:10.920 --> 00:24:14.480
But I had so much enjoyment from seeing how hard it was

752
00:24:14.480 --> 00:24:15.600
to really write that book,

753
00:24:15.600 --> 00:24:16.640
it's probably the hardest book I'll ever write,

754
00:24:16.640 --> 00:24:19.000
because it was literally trying to consolidate advertising

755
00:24:19.000 --> 00:24:21.600
into a single book, which is mine so hard to do.

756
00:24:23.360 --> 00:24:24.960
But it unlocked a new level of effort

757
00:24:24.960 --> 00:24:26.640
and I know that future books that I write,

758
00:24:26.640 --> 00:24:28.040
that will be the new baseline.

759
00:24:28.040 --> 00:24:30.800
That'll be the new minimum standard that I know I can do.

760
00:24:30.800 --> 00:24:33.480
And so like, because I was thinking about this

761
00:24:33.480 --> 00:24:34.680
actually this morning, weirdly,

762
00:24:34.680 --> 00:24:36.080
like I was fast-forwarding to like,

763
00:24:36.080 --> 00:24:40.640
if I had a kid and they were playing Peewee Soccer

764
00:24:40.640 --> 00:24:42.280
or whatever, right?

765
00:24:42.280 --> 00:24:44.400
I don't want to be the dad who's like,

766
00:24:44.400 --> 00:24:47.160
you won high five or you lost high five.

767
00:24:47.160 --> 00:24:49.120
I want to be the dad who's completely divorced

768
00:24:49.120 --> 00:24:51.960
from the outcome and like, we won 10 to zero.

769
00:24:51.960 --> 00:24:54.640
And I look at little Timmy and I'm like,

770
00:24:54.640 --> 00:24:56.880
you did not try your hardest.

771
00:24:56.880 --> 00:24:59.360
And on the flip side, if we lost 10 to zero

772
00:24:59.360 --> 00:25:01.040
and he left everything on the field,

773
00:25:01.040 --> 00:25:02.880
I'd be like, you fucking crushed it.

774
00:25:02.880 --> 00:25:04.880
Like, I am proud of you.

775
00:25:04.880 --> 00:25:05.720
Yeah.

776
00:25:05.720 --> 00:25:09.240
And that's been like, and I want to keep that same perspective

777
00:25:09.240 --> 00:25:14.080
for myself if I'm Timmy and future me is dad looking back.

778
00:25:14.080 --> 00:25:16.120
Like, I want to make that man proud

779
00:25:16.120 --> 00:25:18.840
and that man's the only man who knows how hard I could have tried

780
00:25:18.840 --> 00:25:19.680
but didn't.

781
00:25:19.680 --> 00:25:21.200
So like, everyone else will give you applause

782
00:25:21.200 --> 00:25:22.880
for the stuff that you're already really good at

783
00:25:22.880 --> 00:25:24.400
and do well at because they're comparing

784
00:25:24.400 --> 00:25:26.600
your outcome to what they think they could achieve.

785
00:25:26.600 --> 00:25:28.920
But like, only you can compare your effort

786
00:25:28.920 --> 00:25:30.360
to what you know you could have tried.

787
00:25:30.360 --> 00:25:32.280
And I think that's like that gap

788
00:25:32.280 --> 00:25:34.760
is what I'm trying to close in myself.

789
00:25:34.760 --> 00:25:37.080
And that's the, like, that's the journey I'm on right now.

790
00:25:37.080 --> 00:25:39.440
And the business is just the outward manifestation

791
00:25:39.440 --> 00:25:40.440
of that.

792
00:25:40.440 --> 00:25:44.040
Most of the nation real quick,

793
00:25:44.040 --> 00:25:47.080
if you are a business owner that has a big old business

794
00:25:47.080 --> 00:25:49.160
and wants to get to a much bigger business,

795
00:25:49.160 --> 00:25:52.640
going to $50 million plus we would love to talk to you.

796
00:25:52.640 --> 00:25:54.800
And if you like that, we would like to hear more about

797
00:25:54.800 --> 00:25:56.040
it go to acquisition.com

798
00:25:56.040 --> 00:25:57.520
and you can plan anywhere on the page

799
00:25:57.520 --> 00:25:59.520
and talk to one of our team and see

800
00:25:59.520 --> 00:26:00.680
if we can help you get there.

801
00:26:02.960 --> 00:26:05.480
What's the main prohibitor in terms of empty in the tank?

802
00:26:05.480 --> 00:26:08.200
Is it fear that it won't work out if you do

803
00:26:08.200 --> 00:26:09.760
or is it just laziness?

804
00:26:09.760 --> 00:26:10.960
You mean why don't people?

805
00:26:10.960 --> 00:26:13.000
Yeah, because it feel like everybody can empty the tank

806
00:26:13.000 --> 00:26:14.400
and I feel like most people don't

807
00:26:14.400 --> 00:26:15.800
or maybe they just have too much responsibility

808
00:26:15.800 --> 00:26:17.360
and they don't have like the bandwidth

809
00:26:17.360 --> 00:26:19.000
to do it the way they'd want to.

810
00:26:19.000 --> 00:26:21.760
I think it's, I think it's, well, one there's a lack of comfort

811
00:26:21.760 --> 00:26:23.880
because it's usually new, like you push the,

812
00:26:23.880 --> 00:26:24.720
you push past the comfort.

813
00:26:24.720 --> 00:26:26.360
You're outside of where you're used to.

814
00:26:26.360 --> 00:26:28.160
I have a hard time in general, just a side note,

815
00:26:28.160 --> 00:26:29.080
answering why questions,

816
00:26:29.080 --> 00:26:30.240
because I don't know anyone does anything.

817
00:26:30.240 --> 00:26:33.120
But yeah, and I'm asking you like you should know.

818
00:26:33.120 --> 00:26:34.040
Yeah, I have no idea.

819
00:26:34.040 --> 00:26:35.880
But do you know?

820
00:26:35.880 --> 00:26:36.720
No idea.

821
00:26:36.720 --> 00:26:38.640
But just when you're in yourself, how do you?

822
00:26:38.640 --> 00:26:39.640
Yeah.

823
00:26:39.640 --> 00:26:42.120
How do you, on the days where you don't empty the tank,

824
00:26:42.120 --> 00:26:44.240
because they must come, sure.

825
00:26:44.240 --> 00:26:45.600
How do you rationalize that to yourself

826
00:26:45.600 --> 00:26:46.880
that you didn't have at that day?

827
00:26:48.160 --> 00:26:51.080
So the times that I don't empty my tank now

828
00:26:51.080 --> 00:26:53.280
is usually when I don't have clarity on what I should be doing.

829
00:26:54.240 --> 00:26:57.480
If I have a really clear goal of what I need to do,

830
00:26:57.480 --> 00:27:00.040
that is my, like, that's my shit.

831
00:27:00.040 --> 00:27:01.640
Like if I have a three-day weekend

832
00:27:01.640 --> 00:27:04.760
and a blank calendar and a big goal and a lot of coffee,

833
00:27:04.760 --> 00:27:08.760
like you will never find a happier version of me.

834
00:27:08.760 --> 00:27:12.200
Just chowing, like I call it like I need another bone.

835
00:27:12.200 --> 00:27:13.800
Like and right now, because I just launched the book

836
00:27:13.800 --> 00:27:16.760
and I like literally next week we have a big leadership meeting

837
00:27:16.760 --> 00:27:20.360
and my whole talk to the team is like I need another bone.

838
00:27:20.360 --> 00:27:23.200
And so like, let's just figure out what Alex's bone's gonna be

839
00:27:23.200 --> 00:27:25.120
and I'm gonna know on it for the next 18 months.

840
00:27:25.120 --> 00:27:26.520
I feel like a good marker for finding

841
00:27:26.520 --> 00:27:28.120
what you really want to do in life

842
00:27:28.120 --> 00:27:31.640
is when you don't notice weekends or holidays.

843
00:27:31.640 --> 00:27:33.240
Where you just sort of like, I remember,

844
00:27:33.240 --> 00:27:34.600
because when I started doing comedy,

845
00:27:34.600 --> 00:27:37.280
it's like I was teaching like surf lessons

846
00:27:37.280 --> 00:27:39.120
and there's fourth of July was coming up.

847
00:27:39.120 --> 00:27:39.960
Yeah.

848
00:27:39.960 --> 00:27:41.600
I didn't even know, fourth of July is like my favorite holiday.

849
00:27:41.600 --> 00:27:43.000
I didn't even like notice it.

850
00:27:43.000 --> 00:27:44.640
You know, it would just do an open mic

851
00:27:44.640 --> 00:27:46.640
and like you just sort of like,

852
00:27:46.640 --> 00:27:48.240
oh, fourth of July went by.

853
00:27:48.240 --> 00:27:50.240
And like then you were like, okay, no, no,

854
00:27:50.240 --> 00:27:53.120
I'm really locked into what I want to do.

855
00:27:53.120 --> 00:27:57.400
You don't experience FOMO if you're doing something better.

856
00:27:57.400 --> 00:27:59.240
If you're your GOMO.

857
00:27:59.240 --> 00:28:00.080
Dude.

858
00:28:01.360 --> 00:28:02.920
Nailed it, clip it.

859
00:28:02.920 --> 00:28:03.760
Yeah.

860
00:28:03.760 --> 00:28:07.880
What do you have a, what's your biggest vice?

861
00:28:07.880 --> 00:28:08.720
Vice?

862
00:28:08.720 --> 00:28:09.560
Yeah.

863
00:28:13.440 --> 00:28:14.480
I mean, I drink on occasion.

864
00:28:14.480 --> 00:28:16.680
If you want to consider that a vice, that's a vice.

865
00:28:18.320 --> 00:28:20.120
If you want to consider dessert a vice, you could,

866
00:28:20.120 --> 00:28:22.080
but like I just eat in my macros,

867
00:28:22.080 --> 00:28:23.760
it doesn't really matter too much.

868
00:28:23.760 --> 00:28:24.800
You like ice cream?

869
00:28:24.800 --> 00:28:25.640
Yeah.

870
00:28:25.640 --> 00:28:26.480
I love ice cream.

871
00:28:26.480 --> 00:28:27.320
Yeah, big ice cream fan.

872
00:28:27.320 --> 00:28:29.680
I'd say if I had to pick up only one type of dessert,

873
00:28:29.680 --> 00:28:30.520
it would be ice cream.

874
00:28:30.520 --> 00:28:31.520
Yeah, same.

875
00:28:31.520 --> 00:28:33.840
Yeah, I like mixed, I like mixed methodologies, though.

876
00:28:33.840 --> 00:28:36.200
I like like warm cookie ice cream with like crunch.

877
00:28:36.200 --> 00:28:37.040
The crunch.

878
00:28:37.040 --> 00:28:37.880
Yeah.

879
00:28:37.880 --> 00:28:38.720
Exactly.

880
00:28:38.720 --> 00:28:39.560
A little texture.

881
00:28:39.560 --> 00:28:40.400
I want temperature contrast.

882
00:28:40.400 --> 00:28:41.400
I want texture contrast.

883
00:28:41.400 --> 00:28:43.440
Yeah, my brother was talking shit one time on Pazookies.

884
00:28:43.440 --> 00:28:46.560
He was like, oh dude, he's the best dessert of all time.

885
00:28:46.560 --> 00:28:47.560
It's a cookie with ice cream.

886
00:28:47.560 --> 00:28:48.560
I was like, yeah.

887
00:28:48.560 --> 00:28:49.560
That's all it is.

888
00:28:49.560 --> 00:28:51.040
It doesn't need to be other.

889
00:28:51.040 --> 00:28:52.240
He's like, I guess he didn't like the name,

890
00:28:52.240 --> 00:28:53.400
but I'm like, well, they got to call it something.

891
00:28:53.400 --> 00:28:54.400
I think Pazookie works.

892
00:28:54.400 --> 00:28:57.240
But those two things together, it's kind of undefeated, bro.

893
00:28:57.240 --> 00:28:58.080
They didn't eat it.

894
00:28:58.080 --> 00:28:59.960
Pazookie sounds too much like Dukie.

895
00:28:59.960 --> 00:29:00.800
Right.

896
00:29:00.800 --> 00:29:02.840
I think they need to change it to, because.

897
00:29:02.840 --> 00:29:04.160
Pazookie?

898
00:29:04.160 --> 00:29:05.000
Yeah.

899
00:29:05.000 --> 00:29:06.120
They could just go like cookie.

900
00:29:06.120 --> 00:29:06.960
Yeah.

901
00:29:06.960 --> 00:29:09.320
Pudding, not, not Pazookie.

902
00:29:09.320 --> 00:29:14.040
This is not Dukie.

903
00:29:14.040 --> 00:29:15.680
Yeah, yeah, yeah.

904
00:29:15.680 --> 00:29:17.880
But people define themselves too much by what they're not,

905
00:29:17.880 --> 00:29:21.400
but not by what they are, which I do think is a modern phenomenon

906
00:29:21.400 --> 00:29:23.480
that distracts me and bothers me.

907
00:29:23.480 --> 00:29:25.400
Yeah, I think they have more examples to look at to say

908
00:29:25.400 --> 00:29:26.240
what they're not.

909
00:29:26.240 --> 00:29:29.960
Do you have people like, I'm sorry that I frame it in like a,

910
00:29:29.960 --> 00:29:32.680
it's not that I'm looking for like holes in the game,

911
00:29:32.680 --> 00:29:34.360
but I'm genuinely curious.

912
00:29:34.360 --> 00:29:36.960
Like, do you have a mentor?

913
00:29:39.760 --> 00:29:41.800
It's gonna sound weird as shit, so yeah.

914
00:29:41.800 --> 00:29:43.960
But it's wildly narcissistic.

915
00:29:43.960 --> 00:29:45.000
To yourself?

916
00:29:45.000 --> 00:29:45.840
Sort of.

917
00:29:45.840 --> 00:29:46.680
That's what I kind of was.

918
00:29:46.680 --> 00:29:47.520
Yeah.

919
00:29:47.520 --> 00:29:50.560
So basically, all right, we're gonna go into it.

920
00:29:50.560 --> 00:29:51.600
All right, we're gonna go deep.

921
00:29:51.600 --> 00:29:53.120
Bro, Pazookie, hey, we're gonna go deep.

922
00:29:53.120 --> 00:29:53.960
Hell yeah.

923
00:29:53.960 --> 00:29:54.800
All right.

924
00:29:54.800 --> 00:29:55.800
You got the light on your head, but behind you in the cave,

925
00:29:55.800 --> 00:29:56.640
let's find out.

926
00:29:56.640 --> 00:29:58.360
Roller coaster, let's put the, let's see.

927
00:29:58.360 --> 00:29:59.840
No, we click in.

928
00:29:59.840 --> 00:30:02.920
So, so there's something called the Salmon Paradox.

929
00:30:02.920 --> 00:30:05.000
And so the Salmon Paradox, if you remember King Salmon

930
00:30:05.000 --> 00:30:08.000
from the Old Testament, really wise guy, exactly.

931
00:30:08.000 --> 00:30:09.880
And so the Salmon Paradox simply states that people

932
00:30:09.880 --> 00:30:12.440
give better advice to other people than they follow themselves.

933
00:30:12.440 --> 00:30:13.280
Absolutely.

934
00:30:13.280 --> 00:30:14.640
And so they've actually observed this in psychology

935
00:30:14.760 --> 00:30:15.600
and they do double-pline.

936
00:30:15.600 --> 00:30:18.000
They actually whitewash someone's own personal stats

937
00:30:18.000 --> 00:30:18.960
from something.

938
00:30:18.960 --> 00:30:21.240
And then they have the same person look at themselves

939
00:30:21.240 --> 00:30:23.840
from an objective perspective, not knowing it's themselves.

940
00:30:23.840 --> 00:30:25.960
And the advice they give that person differs

941
00:30:25.960 --> 00:30:27.520
from what they do in reality.

942
00:30:27.520 --> 00:30:29.440
Which to me, just indicates that there are,

943
00:30:29.440 --> 00:30:31.560
there are emotions at play when it's your own stuff,

944
00:30:31.560 --> 00:30:33.520
but you can be more logical and impartial

945
00:30:33.520 --> 00:30:35.200
when it's from the outside in.

946
00:30:35.200 --> 00:30:38.280
And so one of the, I've struggled to have like therapists

947
00:30:38.280 --> 00:30:41.680
and coaches, I've never been able to like do it well.

948
00:30:41.680 --> 00:30:44.520
Because I feel like 90% of the time that I'm talking to them,

949
00:30:44.560 --> 00:30:46.640
I'm trying to give them context around a decision

950
00:30:46.640 --> 00:30:48.920
so that they can help me make a decision.

951
00:30:48.920 --> 00:30:50.480
Which feels like a big waste of time.

952
00:30:50.480 --> 00:30:51.320
Especially like, it's like,

953
00:30:51.320 --> 00:30:52.480
I need you to have lived my whole life

954
00:30:52.480 --> 00:30:53.920
so you can have context on why this,

955
00:30:53.920 --> 00:30:55.680
why this decision means something.

956
00:30:55.680 --> 00:30:57.360
On the flip side is that I also feel like

957
00:30:57.360 --> 00:30:58.760
they have misaligned incentives,

958
00:30:58.760 --> 00:31:00.000
meaning like they're only incentives

959
00:31:00.000 --> 00:31:01.120
for me to come to the next session.

960
00:31:01.120 --> 00:31:01.960
They want you back, right?

961
00:31:01.960 --> 00:31:02.960
They need the money to keep moving in.

962
00:31:02.960 --> 00:31:04.400
They don't want you to get too good.

963
00:31:04.400 --> 00:31:05.240
Exactly.

964
00:31:05.240 --> 00:31:07.400
I mean, like, it should be the sounds kind of, right?

965
00:31:07.400 --> 00:31:09.640
And so taking all that in consideration,

966
00:31:09.640 --> 00:31:12.520
people are better giving advice to other people.

967
00:31:12.520 --> 00:31:13.840
I have to give context to somebody

968
00:31:13.840 --> 00:31:15.080
in order to get some advice.

969
00:31:15.080 --> 00:31:17.080
And then their incentives are aligned.

970
00:31:17.080 --> 00:31:18.600
I was like, well, what would be the best person

971
00:31:18.600 --> 00:31:19.840
to give me advice?

972
00:31:19.840 --> 00:31:22.000
And so for me, the best person to give me advice

973
00:31:22.000 --> 00:31:25.800
has been my mental envisionment of 85 year old me,

974
00:31:25.800 --> 00:31:27.480
who's already achieved every goal that I wanted

975
00:31:27.480 --> 00:31:30.320
and more and is the man that I would like to be.

976
00:31:30.320 --> 00:31:33.680
And then having basically sessions with that man

977
00:31:33.680 --> 00:31:36.040
and saying, hey, it's Monday.

978
00:31:36.040 --> 00:31:37.520
This is what I have on my doc at this week.

979
00:31:37.520 --> 00:31:38.680
What do you think?

980
00:31:38.680 --> 00:31:42.200
And then I put my 85 year old self hat on

981
00:31:42.200 --> 00:31:44.640
and I'm like, all right, well, what's the goal?

982
00:31:44.640 --> 00:31:46.280
What are you trying to, or we're on, I'm like, well, this.

983
00:31:46.280 --> 00:31:47.280
And it's like, well, what are your concerns?

984
00:31:47.280 --> 00:31:48.480
And I'm like, well, this is kind of what I'm worried

985
00:31:48.480 --> 00:31:49.720
it is, well, you know, that's not going to matter.

986
00:31:49.720 --> 00:31:50.800
And then I'm like, yeah, I get it.

987
00:31:50.800 --> 00:31:52.080
But this, what about this other thing?

988
00:31:52.080 --> 00:31:55.960
So I can skip past the 90% of giving context,

989
00:31:55.960 --> 00:31:58.080
because future me already has context in the situation.

990
00:31:58.080 --> 00:32:00.480
Future me is also 100% aligned with long term me,

991
00:32:00.480 --> 00:32:01.400
which is I think a big thing,

992
00:32:01.400 --> 00:32:04.800
because short term me always wants to make short term decisions,

993
00:32:04.800 --> 00:32:08.120
but long term me is like, dude, like, let's do this for us,

994
00:32:08.120 --> 00:32:09.120
right?

995
00:32:09.120 --> 00:32:11.960
And the biggest thing that's gotten me through really hard times

996
00:32:11.960 --> 00:32:16.920
has been working to gain the approval of that man.

997
00:32:16.920 --> 00:32:19.720
And in a lot of ways, it's scary,

998
00:32:19.720 --> 00:32:21.920
because it's the hardest man's approval to gain,

999
00:32:21.920 --> 00:32:24.800
because he always knows how much harder I could have pushed.

1000
00:32:24.800 --> 00:32:28.000
And so it has forced me to pick fewer things to try

1001
00:32:28.000 --> 00:32:30.440
and excel at, because I know for me to get the red,

1002
00:32:30.440 --> 00:32:33.040
you know, the stamp of approval from future me,

1003
00:32:33.040 --> 00:32:36.360
who I call Solomon, even though it's future me,

1004
00:32:36.360 --> 00:32:38.120
to get the approval of Solomon,

1005
00:32:38.120 --> 00:32:39.680
I need to leave it all on the field.

1006
00:32:39.680 --> 00:32:41.800
And so, like, walking into the book launch

1007
00:32:41.800 --> 00:32:43.880
made like 500,000 people who registered for the launch,

1008
00:32:43.880 --> 00:32:44.720
like a whole city.

1009
00:32:44.720 --> 00:32:47.600
It's like Baltimore, like all of them.

1010
00:32:47.600 --> 00:32:50.480
Like, when I, when I walked up,

1011
00:32:50.480 --> 00:32:52.520
I knew that I had made Solomon proud

1012
00:32:52.520 --> 00:32:53.840
before I stepped on stage.

1013
00:32:53.840 --> 00:32:55.880
And so I didn't have a lot of stage fright,

1014
00:32:55.880 --> 00:32:57.560
because I knew I had prepared a ton.

1015
00:32:57.560 --> 00:33:00.640
I had done every single day for the weeks leading up to it.

1016
00:33:00.640 --> 00:33:05.000
I had done, I'd said the presentation out loud,

1017
00:33:05.000 --> 00:33:07.240
and then I had done a recording of the presentation,

1018
00:33:07.240 --> 00:33:09.400
and then I would watch the presentation with my slides up

1019
00:33:09.440 --> 00:33:11.560
and edit the slides, and I did that every single day

1020
00:33:11.560 --> 00:33:12.760
for the entire month leading up to it.

1021
00:33:12.760 --> 00:33:14.760
So I'd already done the speech like a hundred times

1022
00:33:14.760 --> 00:33:16.200
before I stepped on stage.

1023
00:33:16.200 --> 00:33:19.920
And so independent of what happened,

1024
00:33:19.920 --> 00:33:23.600
Solomon was like, you have my approval, and that is enough.

1025
00:33:23.600 --> 00:33:25.960
And I think that's been it for me.

1026
00:33:25.960 --> 00:33:27.640
It's like, if I can gain that man's approval,

1027
00:33:27.640 --> 00:33:30.240
then the noise from the outside world

1028
00:33:30.240 --> 00:33:31.920
and the approval of others has mattered less and less.

1029
00:33:31.920 --> 00:33:34.560
And that's my continuous, that is my pursuit,

1030
00:33:34.560 --> 00:33:36.880
is to make that man's opinion the only opinion I listen to.

1031
00:33:36.920 --> 00:33:39.680
How jacked is Solomon when you visualize him?

1032
00:33:39.680 --> 00:33:41.120
The limit is not exist.

1033
00:33:41.120 --> 00:33:43.400
Bro, he's a mountain.

1034
00:33:43.400 --> 00:33:44.520
That's it.

1035
00:33:44.520 --> 00:33:49.520
Who's a, say you look at like a 75-year-old bodybuilder,

1036
00:33:50.760 --> 00:33:54.440
which physique, which bodybuilder, whose older now,

1037
00:33:54.440 --> 00:33:55.760
do you look up to the most?

1038
00:33:55.760 --> 00:33:57.480
I think Frank Zayn has a great physique.

1039
00:33:57.480 --> 00:34:00.320
He aged extremely well, he stayed in shape.

1040
00:34:00.320 --> 00:34:01.480
There are more and more examples now

1041
00:34:01.480 --> 00:34:02.840
because there's all this anti-aging stuff,

1042
00:34:02.840 --> 00:34:03.640
and people take better care.

1043
00:34:03.640 --> 00:34:05.800
We have more science, we know things now.

1044
00:34:07.680 --> 00:34:09.600
But yeah, that'd probably, that'd be the single example

1045
00:34:09.600 --> 00:34:10.440
of guys.

1046
00:34:10.440 --> 00:34:11.760
Do you see he has the most beautiful body

1047
00:34:11.760 --> 00:34:13.920
and like Olympia kind of history?

1048
00:34:13.920 --> 00:34:14.920
Not my favorite body.

1049
00:34:14.920 --> 00:34:16.560
I think he used to age the best.

1050
00:34:17.680 --> 00:34:18.880
I think Lee had a great body.

1051
00:34:18.880 --> 00:34:23.880
My favorite, I really love Flex Wheeler's body.

1052
00:34:24.560 --> 00:34:26.960
Flex was just like, oh look at it real quick.

1053
00:34:26.960 --> 00:34:28.800
Look at the black, there's a black and white image

1054
00:34:28.800 --> 00:34:30.680
of Flex Wheeler, that's just like unbelievable.

1055
00:34:30.680 --> 00:34:32.480
So he's before Arnold, right?

1056
00:34:32.480 --> 00:34:33.320
No, he's after.

1057
00:34:33.320 --> 00:34:34.280
Flex Wheeler's after, okay.

1058
00:34:34.280 --> 00:34:35.680
He's after Arnold.

1059
00:34:35.680 --> 00:34:36.520
Damn.

1060
00:34:36.520 --> 00:34:40.320
Milo Sarchev, at his peak time, I loved his body.

1061
00:34:40.320 --> 00:34:43.480
Mike Menser, she loved Mike Menser's body.

1062
00:34:43.480 --> 00:34:44.800
Man, I don't even know these dudes rigs.

1063
00:34:44.800 --> 00:34:45.800
And I used to follow this.

1064
00:34:45.800 --> 00:34:47.880
I had a subscription to muscle and fitness.

1065
00:34:47.880 --> 00:34:48.880
I don't know what happened.

1066
00:34:48.880 --> 00:34:50.960
Yeah, mentors like Arnold's days.

1067
00:34:50.960 --> 00:34:52.440
Mentors like Arnold's time.

1068
00:34:52.440 --> 00:34:53.440
Yeah.

1069
00:34:53.440 --> 00:34:54.600
I can only remember the chair.

1070
00:34:54.600 --> 00:34:56.800
I'm, you know, personally, I don't know if you can tell

1071
00:34:56.800 --> 00:34:59.800
by what I'm going for, but I'm going for Ronnie.

1072
00:35:01.160 --> 00:35:02.120
I'm a Coleman head.

1073
00:35:02.120 --> 00:35:03.680
I almost didn't, I mean, I.

1074
00:35:03.680 --> 00:35:05.800
I know I look like a Dexter Jack.

1075
00:35:06.640 --> 00:35:08.240
But I'm going for Ronnie.

1076
00:35:08.240 --> 00:35:10.440
Yeah, and I actually, and I actually really like

1077
00:35:10.440 --> 00:35:12.000
Flex Wheeler's body.

1078
00:35:12.000 --> 00:35:13.760
Sorry, no, um, Phil, he's body.

1079
00:35:13.760 --> 00:35:14.600
Really like Phil.

1080
00:35:14.600 --> 00:35:17.320
He even though they started to get a little bit less

1081
00:35:17.320 --> 00:35:18.320
gargantuan, right?

1082
00:35:18.320 --> 00:35:20.800
In his area, they, they toned it down from the Coleman

1083
00:35:20.800 --> 00:35:21.880
like 320 weight.

1084
00:35:21.880 --> 00:35:22.720
I don't know.

1085
00:35:22.720 --> 00:35:23.560
I just think there haven't been enough.

1086
00:35:23.560 --> 00:35:26.160
I mean, um, big Ramy, big Ramy was like the biggest

1087
00:35:26.160 --> 00:35:28.000
bodybuilder who won and he won in the last three years.

1088
00:35:28.000 --> 00:35:29.520
Just a black and white afflux.

1089
00:35:29.520 --> 00:35:30.520
Wow.

1090
00:35:30.520 --> 00:35:33.000
I mean, yeah, there's not, you know, he keeps the abdomen

1091
00:35:33.000 --> 00:35:34.560
a little more tight too than a,

1092
00:35:34.560 --> 00:35:35.960
he's the exceptional.

1093
00:35:35.960 --> 00:35:38.280
I have a random one, but Laird Hamilton.

1094
00:35:38.280 --> 00:35:39.120
Who?

1095
00:35:39.120 --> 00:35:39.960
Laird Hamilton.

1096
00:35:39.960 --> 00:35:41.240
I could get along with him.

1097
00:35:41.240 --> 00:35:42.080
Okay.

1098
00:35:42.080 --> 00:35:43.600
Yeah, he, I think he'd be right here.

1099
00:35:43.600 --> 00:35:45.000
Yeah, I could see you guys like slapping hands for sure.

1100
00:35:45.000 --> 00:35:45.840
Yeah.

1101
00:35:45.840 --> 00:35:46.680
Yeah.

1102
00:35:46.680 --> 00:35:47.520
Do you do ice baths?

1103
00:35:47.520 --> 00:35:48.360
Not really.

1104
00:35:48.360 --> 00:35:49.360
No.

1105
00:35:49.360 --> 00:35:50.360
No.

1106
00:35:50.360 --> 00:35:51.280
He does this workout thing where he lifts weights

1107
00:35:51.280 --> 00:35:52.920
under water and Malibu.

1108
00:35:52.920 --> 00:35:54.440
He's like a big wave surfer guy.

1109
00:35:54.440 --> 00:35:55.880
But I check out his documentary on who

1110
00:35:55.880 --> 00:35:56.720
is very inspiring.

1111
00:35:56.720 --> 00:35:57.560
Okay.

1112
00:35:57.560 --> 00:35:58.640
He's just kicking ass the whole time.

1113
00:35:58.640 --> 00:35:59.480
Yeah.

1114
00:35:59.480 --> 00:36:01.600
Dude, I did a peptide recently and I had to get off him

1115
00:36:01.600 --> 00:36:03.960
because I think I did too many out the gates.

1116
00:36:03.960 --> 00:36:04.960
Yeah.

1117
00:36:04.960 --> 00:36:05.960
Too fast.

1118
00:36:05.960 --> 00:36:06.960
I get it.

1119
00:36:06.960 --> 00:36:07.960
He is, bro.

1120
00:36:07.960 --> 00:36:11.960
But I was taking CJC 1295, BPC157.

1121
00:36:11.960 --> 00:36:12.960
I don't know what any of these are.

1122
00:36:12.960 --> 00:36:13.960
No.

1123
00:36:13.960 --> 00:36:14.960
You haven't delved into that world?

1124
00:36:14.960 --> 00:36:15.960
Not peptides.

1125
00:36:15.960 --> 00:36:16.960
No.

1126
00:36:16.960 --> 00:36:17.960
No, yeah.

1127
00:36:17.960 --> 00:36:18.960
It also made me a little bit manic, which I'm a little predisposed too.

1128
00:36:18.960 --> 00:36:21.960
So I just woke up at three in the morning and my first thought was, you're amazing.

1129
00:36:21.960 --> 00:36:22.960
And I was like, I need to slow down.

1130
00:36:22.960 --> 00:36:23.960
I feel like that stuff.

1131
00:36:23.960 --> 00:36:24.960
I feel like you should take more of that.

1132
00:36:24.960 --> 00:36:25.960
Yeah.

1133
00:36:25.960 --> 00:36:26.960
Maybe I should.

1134
00:36:26.960 --> 00:36:27.960
Yeah.

1135
00:36:27.960 --> 00:36:28.960
I don't know why I was so wary of that thought.

1136
00:36:28.960 --> 00:36:29.960
I was probably just the volume of it.

1137
00:36:29.960 --> 00:36:30.960
You were able to watch the little intense.

1138
00:36:30.960 --> 00:36:31.960
Yeah.

1139
00:36:32.960 --> 00:36:33.960
You know what?

1140
00:36:33.960 --> 00:36:35.960
If I was thinking about my Solomon, I was like, I don't know if you've earned that thought

1141
00:36:35.960 --> 00:36:36.960
right now.

1142
00:36:36.960 --> 00:36:38.960
So it doesn't feel it goes symptonic to the moment you're in.

1143
00:36:38.960 --> 00:36:40.960
And that's why I pushed it out, bro.

1144
00:36:40.960 --> 00:36:42.960
But I appreciate you wanting me to feel that.

1145
00:36:42.960 --> 00:36:45.960
But are you very adventurous with that stuff?

1146
00:36:45.960 --> 00:36:46.960
Or do you keep it pretty tight?

1147
00:36:46.960 --> 00:36:48.960
No, I've been on TRT for four years, five years.

1148
00:36:48.960 --> 00:36:52.960
I was 28 or 29 when I started TRT.

1149
00:36:52.960 --> 00:36:55.960
I did when I was 18 for a summer and I was doing HDH together.

1150
00:36:55.960 --> 00:36:57.960
It was the most fun summer in my life.

1151
00:36:57.960 --> 00:36:58.960
But I fucked up my shoulder.

1152
00:36:58.960 --> 00:37:01.960
I was just doing more overhead lifting than I should have been doing.

1153
00:37:01.960 --> 00:37:03.960
And then it ultimately resulted five years later in surgery.

1154
00:37:03.960 --> 00:37:07.960
So the longevity part of it is the thing that people don't look out for.

1155
00:37:07.960 --> 00:37:09.960
Well, it's like, I mean, I keep it.

1156
00:37:09.960 --> 00:37:11.960
It's like if you can't do it for a decade, don't do it for a day.

1157
00:37:11.960 --> 00:37:12.960
Like I just love that frame.

1158
00:37:12.960 --> 00:37:16.960
And especially when it comes to anything, but especially fitness stuff.

1159
00:37:16.960 --> 00:37:22.960
So everything for me starts with joint pain, which is like which of these hurt my joints the least

1160
00:37:22.960 --> 00:37:24.960
that I can do the most amount of volume on.

1161
00:37:24.960 --> 00:37:30.960
And then those are the ones that I hammer so that I can just accumulate the most fatigue on the muscle and then ultimately drive the most growth.

1162
00:37:30.960 --> 00:37:33.960
And for shoulders, which one is that exercises?

1163
00:37:33.960 --> 00:37:39.960
So like overhead press, for example, doesn't doesn't build shoulders a ton.

1164
00:37:39.960 --> 00:37:41.960
Now you build strength for sure.

1165
00:37:41.960 --> 00:37:42.960
I mean, you'll get a ton of core strength.

1166
00:37:42.960 --> 00:37:47.960
You'll get a lot of there's a lot of tricep in overhead press, especially like from here up is it's all tricep.

1167
00:37:47.960 --> 00:37:50.960
So oftentimes, the limit or isn't your isn't your shoulders.

1168
00:37:50.960 --> 00:37:54.960
So like if you do overhead press, oftentimes like you could do this and then like at the end you could do these.

1169
00:37:54.960 --> 00:37:57.960
So it's like your delts are not the limit or your triceps are.

1170
00:37:57.960 --> 00:38:02.960
So you can't finish the lift because you still have juice in your in your delts, but you don't have juice in your triceps.

1171
00:38:02.960 --> 00:38:11.960
So if you actually use perfect form as your as your compass for when you stop reps, then you always stop shorter when your when your shoulders are done.

1172
00:38:11.960 --> 00:38:17.960
And so I do a lot more like lateral raises and things like that to build shoulders because they are the sole focus.

1173
00:38:17.960 --> 00:38:19.960
I can take them beyond death.

1174
00:38:19.960 --> 00:38:21.960
So that's giving you more width?

1175
00:38:21.960 --> 00:38:22.960
Yeah.

1176
00:38:22.960 --> 00:38:24.960
And are you strict with the technique or are you swinging them?

1177
00:38:24.960 --> 00:38:35.960
So I train, so I'm strict with the technique for all of my first reps and I will continue to do the same technique, but with less and less range of motion.

1178
00:38:35.960 --> 00:38:41.960
So like if I'm doing lateral raises like I'll hit perfect for the first 10 or 12 and then I'll hit three quarters and then I'll hit whatever.

1179
00:38:41.960 --> 00:38:47.960
Now I don't do that on every set, but if I want to like finish the last two sets off really strong, I'll do something like that.

1180
00:38:47.960 --> 00:38:49.960
Like I want to squeeze everything out of it.

1181
00:38:49.960 --> 00:38:51.960
To be fair, delts are also muscles that can recover faster.

1182
00:38:51.960 --> 00:38:52.960
They're smaller.

1183
00:38:52.960 --> 00:38:54.960
They can take more workload than like your back can.

1184
00:38:54.960 --> 00:38:57.960
Like if you're doing dead lifts like training that way is a terrible idea.

1185
00:38:57.960 --> 00:39:01.960
I think I messed up my shoulder doing that.

1186
00:39:01.960 --> 00:39:02.960
Really?

1187
00:39:02.960 --> 00:39:03.960
Go for a press?

1188
00:39:03.960 --> 00:39:08.960
Yeah, because you know, you know, I had like a thing where my brother, he's like a similar build to you.

1189
00:39:08.960 --> 00:39:14.960
And I saw him over fourth of July and he just looked like a tank so I was like, I need to lift more because I've always been more of like a cardio guy.

1190
00:39:14.960 --> 00:39:17.960
And now my shoulder kind of hurts so I'm back on yoga.

1191
00:39:17.960 --> 00:39:22.960
Well, like that's where I like the bodybuilding perspective.

1192
00:39:22.960 --> 00:39:26.960
Like in my opinion, bodybuilding is the most functional training.

1193
00:39:26.960 --> 00:39:27.960
Yeah, hear me out.

1194
00:39:27.960 --> 00:39:30.960
Because being jacked is functional.

1195
00:39:30.960 --> 00:39:31.960
Right.

1196
00:39:31.960 --> 00:39:33.960
Like every time I'm on video, I'm using it.

1197
00:39:33.960 --> 00:39:35.960
Every time I'm in a picture, I'm using it.

1198
00:39:35.960 --> 00:39:38.960
Whereas people are like, well, when are you going to lie in there?

1199
00:39:38.960 --> 00:39:40.960
Yeah, when are you going to let, yeah, and you can't either.

1200
00:39:40.960 --> 00:39:41.960
You know what I mean?

1201
00:39:41.960 --> 00:39:42.960
Yeah, I don't need to.

1202
00:39:42.960 --> 00:39:43.960
Oh, not you.

1203
00:39:43.960 --> 00:39:44.960
No, I don't know.

1204
00:39:44.960 --> 00:39:45.960
I need to.

1205
00:39:45.960 --> 00:39:46.960
But yeah, you're right.

1206
00:39:46.960 --> 00:39:49.960
The utility of it is to appear like you could kill a lion.

1207
00:39:49.960 --> 00:39:50.960
That's half of it.

1208
00:39:50.960 --> 00:39:55.960
No one looks at a peacock with their plumage and they're like, yeah, but that can't stab a rhinoceros.

1209
00:39:55.960 --> 00:39:56.960
It's like, well, I don't need to.

1210
00:39:56.960 --> 00:39:57.960
I got to impress the girl over here.

1211
00:39:57.960 --> 00:39:58.960
It's crushing it.

1212
00:39:58.960 --> 00:39:59.960
Yeah.

1213
00:39:59.960 --> 00:40:00.960
Yeah, sexy sexy dog.

1214
00:40:00.960 --> 00:40:02.960
Yeah, no one's going to say peacock's literally invented peacocking.

1215
00:40:02.960 --> 00:40:03.960
Right.

1216
00:40:03.960 --> 00:40:04.960
I know.

1217
00:40:04.960 --> 00:40:07.960
And then mystery totally stole it from the originators.

1218
00:40:07.960 --> 00:40:10.960
So with that with gals, did you always have a pretty good rhythm?

1219
00:40:10.960 --> 00:40:14.960
Or was that something you worked on similar to your body, similar to your entrepreneurial spirit?

1220
00:40:14.960 --> 00:40:18.960
Um, I always did okay there.

1221
00:40:18.960 --> 00:40:19.960
Um, yeah.

1222
00:40:19.960 --> 00:40:20.960
Good.

1223
00:40:20.960 --> 00:40:21.960
You know what?

1224
00:40:21.960 --> 00:40:22.960
I like where you're landing.

1225
00:40:22.960 --> 00:40:25.960
It just leave it there.

1226
00:40:25.960 --> 00:40:26.960
People talk about it.

1227
00:40:26.960 --> 00:40:27.960
I'm like, what are you doing?

1228
00:40:27.960 --> 00:40:28.960
Yeah.

1229
00:40:28.960 --> 00:40:29.960
How do you feel about that?

1230
00:40:29.960 --> 00:40:31.960
Like all these, I guess I'll speak for myself.

1231
00:40:31.960 --> 00:40:32.960
Yeah.

1232
00:40:32.960 --> 00:40:35.960
All these podcasts where like 40-year-old dudes are talking about like how to get laid and stuff like that.

1233
00:40:35.960 --> 00:40:36.960
I'm like, what are you doing?

1234
00:40:36.960 --> 00:40:38.960
I'm like, shouldn't you have like a family and like something?

1235
00:40:38.960 --> 00:40:39.960
Yeah.

1236
00:40:39.960 --> 00:40:42.960
These like, look, I mean, if I see a girl and she's like, you know, looks at another guy.

1237
00:40:42.960 --> 00:40:44.960
I'm like, later, I'm like, dude, you're 42.

1238
00:40:44.960 --> 00:40:46.960
What are you doing, bro?

1239
00:40:46.960 --> 00:40:50.960
Go home and like, pet your dog and cook a burger.

1240
00:40:50.960 --> 00:40:51.960
Put some benge on, you know.

1241
00:40:51.960 --> 00:40:52.960
Yeah.

1242
00:40:52.960 --> 00:40:53.960
So those joints are hurting.

1243
00:40:53.960 --> 00:40:54.960
Yeah.

1244
00:40:54.960 --> 00:40:55.960
Yeah.

1245
00:40:55.960 --> 00:41:01.960
I, um, it just speaks to me of like a culture that has like misaligned values, I guess.

1246
00:41:01.960 --> 00:41:04.960
I think it's the polarization of generals.

1247
00:41:04.960 --> 00:41:06.960
So it's just like, right now, it generates the autobic.

1248
00:41:06.960 --> 00:41:08.960
I don't talk about it because I don't get into it.

1249
00:41:08.960 --> 00:41:12.960
Um, but because there's so much around definition of terms.

1250
00:41:12.960 --> 00:41:14.960
People are just oscillating on opposite sides.

1251
00:41:14.960 --> 00:41:15.960
It's a fine.

1252
00:41:15.960 --> 00:41:18.960
Yeah, it's, it's, it's really like a posturing move.

1253
00:41:18.960 --> 00:41:22.960
And I'm, hey, like, I'm a big do whatever you want guy.

1254
00:41:22.960 --> 00:41:24.960
Um, but yeah, I haven't, I haven't.

1255
00:41:24.960 --> 00:41:29.960
I probably steered clear of that movement because that's not my, that's not my

1256
00:41:29.960 --> 00:41:30.960
message.

1257
00:41:30.960 --> 00:41:34.960
Like mine is about entrepreneurship and believing that the only, like, there are a lot

1258
00:41:34.960 --> 00:41:35.960
of problems in the world.

1259
00:41:35.960 --> 00:41:40.960
And I believe that entrepreneurship and business is the most efficient way to solve

1260
00:41:40.960 --> 00:41:41.960
problems.

1261
00:41:41.960 --> 00:41:43.960
And so I will not be able to solve all the problems in the world.

1262
00:41:43.960 --> 00:41:44.960
I think anyone can.

1263
00:41:44.960 --> 00:41:48.960
But I can at least help equip the future entrepreneurs who will.

1264
00:41:48.960 --> 00:41:51.960
And if everyone has a house, we'll be fighting about that stuff less.

1265
00:41:51.960 --> 00:41:53.960
I do think like there's a lot of efficacy.

1266
00:41:53.960 --> 00:41:58.960
And if people are, you know, have food security and shelter security, maybe some

1267
00:41:58.960 --> 00:42:01.960
of these other fights that we're having that are more on the margins won't feel

1268
00:42:01.960 --> 00:42:02.960
as significant.

1269
00:42:02.960 --> 00:42:05.960
I, you know, I would actually argue the opposite.

1270
00:42:05.960 --> 00:42:08.960
Oh, you think that, oh, you think because we have security, we have to find

1271
00:42:08.960 --> 00:42:09.960
something else to argue.

1272
00:42:09.960 --> 00:42:12.960
Because the bottom part of the pyramid is taken care of.

1273
00:42:12.960 --> 00:42:14.960
We're like, let's fight about more nebulous stuff.

1274
00:42:14.960 --> 00:42:15.960
Yeah.

1275
00:42:15.960 --> 00:42:17.960
Because if you go to Africa, they're not arguing about it because they want food.

1276
00:42:17.960 --> 00:42:18.960
People say that, but I went to Africa.

1277
00:42:18.960 --> 00:42:19.960
They're fighting.

1278
00:42:19.960 --> 00:42:20.960
No, I'm.

1279
00:42:20.960 --> 00:42:21.960
Okay.

1280
00:42:21.960 --> 00:42:22.960
I was like, I was like, really?

1281
00:42:22.960 --> 00:42:23.960
I wasn't saying that.

1282
00:42:23.960 --> 00:42:24.960
I got them in the best counterpoint.

1283
00:42:24.960 --> 00:42:25.960
Yeah.

1284
00:42:25.960 --> 00:42:26.960
Yeah.

1285
00:42:26.960 --> 00:42:27.960
Yeah.

1286
00:42:27.960 --> 00:42:28.960
Yeah.

1287
00:42:28.960 --> 00:42:29.960
Yeah.

1288
00:42:29.960 --> 00:42:30.960
Yeah.

1289
00:42:30.960 --> 00:42:31.960
Yeah.

1290
00:42:31.960 --> 00:42:32.960
Yeah.

1291
00:42:32.960 --> 00:42:33.960
Yeah.

1292
00:42:33.960 --> 00:42:34.960
Yeah.

1293
00:42:34.960 --> 00:42:35.960
Yeah.

1294
00:42:35.960 --> 00:42:36.960
Yeah.

1295
00:42:36.960 --> 00:42:37.960
Yeah.

1296
00:42:37.960 --> 00:42:38.960
Yeah.

1297
00:42:38.960 --> 00:42:39.960
Yeah.

1298
00:42:39.960 --> 00:42:40.960
Yeah.

1299
00:42:40.960 --> 00:42:41.960
Yeah.

1300
00:42:41.960 --> 00:42:42.960
Okay.

1301
00:42:42.960 --> 00:42:43.960
Okay.

1302
00:42:43.960 --> 00:42:44.960
Yeah.

1303
00:42:44.960 --> 00:42:45.960
Yeah.

1304
00:42:45.960 --> 00:42:46.960
Okay.

1305
00:42:46.960 --> 00:42:47.960
Yeah.

1306
00:42:47.960 --> 00:42:48.960
Okay.

1307
00:42:48.960 --> 00:42:49.960
Yeah.

1308
00:42:49.960 --> 00:42:50.960
That was my last question.

1309
00:42:50.960 --> 00:42:51.960
Yeah.

1310
00:42:51.960 --> 00:42:59.080
And for me, it helped me think about problems as not problems because they're just a thing

1311
00:42:59.080 --> 00:43:00.640
that will always be there.

1312
00:43:00.640 --> 00:43:04.280
And so the easiest way to solve a problem is this side is not a problem to me in a way.

1313
00:43:04.280 --> 00:43:05.280
It's just the mind's function.

1314
00:43:05.280 --> 00:43:06.280
Yeah.

1315
00:43:06.280 --> 00:43:07.800
It's supposed to do that because it's trying to keep you alive.

1316
00:43:07.800 --> 00:43:08.800
Yeah.

1317
00:43:08.800 --> 00:43:09.800
Trying to determine that threat.

1318
00:43:09.800 --> 00:43:13.400
Like, the really happy monkey probably didn't do as well as the paranoid monkey that was

1319
00:43:13.400 --> 00:43:17.680
watching out for lines because the happy monkey's like, dude, life is awesome and they're

1320
00:43:17.680 --> 00:43:18.680
done.

1321
00:43:18.680 --> 00:43:19.680
You know what I mean?

1322
00:43:19.680 --> 00:43:20.680
Right?

1323
00:43:20.680 --> 00:43:21.680
But the other one that was like.

1324
00:43:21.680 --> 00:43:22.680
I don't know.

1325
00:43:22.680 --> 00:43:23.680
Like, did you hear that?

1326
00:43:23.680 --> 00:43:24.680
Did you hear that?

1327
00:43:24.680 --> 00:43:25.680
Like, stressed out his mind?

1328
00:43:25.680 --> 00:43:26.680
Like, he's up in the tree.

1329
00:43:26.680 --> 00:43:27.680
And the other guy's like, it's fine.

1330
00:43:27.680 --> 00:43:28.680
It's always the rain.

1331
00:43:28.680 --> 00:43:29.680
Relax.

1332
00:43:29.680 --> 00:43:30.680
Yeah.

1333
00:43:30.680 --> 00:43:31.680
You're always getting the same level of stress out.

1334
00:43:31.680 --> 00:43:32.680
Just have those good problems to focus on.

1335
00:43:32.680 --> 00:43:33.680
Yeah.

1336
00:43:33.680 --> 00:43:34.680
Champagne problems.

1337
00:43:34.680 --> 00:43:35.680
Like, that's the goal.

1338
00:43:35.680 --> 00:43:39.520
Would you argue that the monkey that was happy but died early had a better life?

1339
00:43:39.520 --> 00:43:41.520
Yes.

1340
00:43:41.520 --> 00:43:48.520
And what really like bends my noodle is when we even use the word early.

1341
00:43:48.520 --> 00:43:51.360
So I'm going to go dark and then we're going to go light.

1342
00:43:51.360 --> 00:43:52.360
Perfect.

1343
00:43:52.360 --> 00:44:00.320
So I had a cat named Bill, nick name, chill, Bill, awesome dude, Mark Stoke.

1344
00:44:00.320 --> 00:44:04.280
And Bill was always chill, best cat I ever had.

1345
00:44:04.280 --> 00:44:05.280
And he was like a dog.

1346
00:44:05.280 --> 00:44:06.440
He was just like chill.

1347
00:44:06.440 --> 00:44:07.440
Right.

1348
00:44:07.440 --> 00:44:09.880
Like, he would come up and just like, he would just always be around you.

1349
00:44:09.880 --> 00:44:10.880
He's like, I'm here.

1350
00:44:10.880 --> 00:44:11.880
If you need something, I'm here.

1351
00:44:11.880 --> 00:44:13.640
And I was like, I appreciate that.

1352
00:44:13.640 --> 00:44:17.320
And so one day, and Bill was a young cat when I had him, he was a young lad.

1353
00:44:17.320 --> 00:44:21.600
And then like, I think like 20 months later, he died, like he died of like some freak

1354
00:44:21.600 --> 00:44:22.600
heart thing.

1355
00:44:22.600 --> 00:44:23.600
His heart was too big.

1356
00:44:23.600 --> 00:44:24.600
Classic.

1357
00:44:24.600 --> 00:44:25.600
Right.

1358
00:44:25.600 --> 00:44:27.000
Evidence by his chill nature.

1359
00:44:27.000 --> 00:44:31.160
And it actually, I think we actually found out it was because it was because of that.

1360
00:44:31.160 --> 00:44:32.560
Because like his heart beat differently.

1361
00:44:32.560 --> 00:44:34.560
So he literally was like extra chill.

1362
00:44:34.560 --> 00:44:35.560
Yeah.

1363
00:44:35.560 --> 00:44:36.560
Like two two chill.

1364
00:44:36.560 --> 00:44:37.560
Right.

1365
00:44:37.560 --> 00:44:38.560
Yeah.

1366
00:44:38.560 --> 00:44:39.560
But so I was really sad.

1367
00:44:39.560 --> 00:44:40.560
Yeah.

1368
00:44:40.560 --> 00:44:41.080
And I was like, why am I sad?

1369
00:44:41.080 --> 00:44:42.920
Like why am I sad about Bill?

1370
00:44:42.920 --> 00:44:43.920
And so I thought about it.

1371
00:44:44.240 --> 00:44:47.320
I'm sad because I think he should have lived longer.

1372
00:44:47.320 --> 00:44:51.600
Like it felt unfair that he died at like just under two years old as a cat.

1373
00:44:51.600 --> 00:44:55.280
So then I thought, what if all cats only lived six months?

1374
00:44:55.280 --> 00:44:57.560
And Bill actually made it like four lifetimes.

1375
00:44:57.560 --> 00:44:59.560
And then I was like, that's deep.

1376
00:44:59.560 --> 00:45:03.680
I was like, I'd probably be really stoked that he lived such a long, amazing life.

1377
00:45:03.680 --> 00:45:08.560
And so it was only based on my expectation that he should live 10 years or 12 years

1378
00:45:08.560 --> 00:45:13.240
or something rather than saying, well, on the scale of 5,000 years, we're all living

1379
00:45:13.280 --> 00:45:14.320
that short period of time.

1380
00:45:14.320 --> 00:45:18.640
And so if I die at 30 or I die at 70 on a 5,000 year timeline, who cares?

1381
00:45:19.480 --> 00:45:22.960
And so that helped me get over like, like did the monkey die too early?

1382
00:45:22.960 --> 00:45:24.880
It's like the monkey died and he had a good life.

1383
00:45:24.880 --> 00:45:25.880
Right.

1384
00:45:25.880 --> 00:45:29.040
Yeah, it's like someone dies like of natural causes.

1385
00:45:29.040 --> 00:45:33.480
They die because you know, they have a painless aneurysm in their sleep, which sounds like

1386
00:45:33.480 --> 00:45:34.480
a bummer.

1387
00:45:34.480 --> 00:45:37.000
Next day, a whole city floods everyone else dies by drowning.

1388
00:45:37.000 --> 00:45:37.920
Who had it better?

1389
00:45:37.920 --> 00:45:38.920
Yeah.

1390
00:45:38.920 --> 00:45:40.480
Aneurysm, bro, with 24 hours less.

1391
00:45:40.480 --> 00:45:41.480
Yeah.

1392
00:45:41.480 --> 00:45:46.840
I think thinking about death too is such a great, give me a motivator and help you to

1393
00:45:46.840 --> 00:45:47.840
give less fucks.

1394
00:45:47.840 --> 00:45:48.840
It's truth.

1395
00:45:48.840 --> 00:45:51.280
Because we had to like a show come out and like, yeah, we're going deep.

1396
00:45:51.280 --> 00:45:52.280
Yeah.

1397
00:45:52.280 --> 00:45:53.280
No, I mean, I'm going to die.

1398
00:45:53.280 --> 00:45:54.280
Yeah.

1399
00:45:54.280 --> 00:45:55.280
Yeah.

1400
00:45:55.280 --> 00:45:56.280
I'm going to die.

1401
00:45:56.280 --> 00:45:58.280
I'm almost certain.

1402
00:45:58.280 --> 00:46:02.800
But like it's, it's like, we had a show come out and it's like, you get so consistent

1403
00:46:02.800 --> 00:46:06.680
in your like ego, you know, because you're like thinking about how's the number of

1404
00:46:06.680 --> 00:46:07.680
shit?

1405
00:46:07.680 --> 00:46:08.680
Yeah, how's the number of form?

1406
00:46:08.680 --> 00:46:10.880
Are people going to think if it doesn't do well, are they going to think I'm a loser

1407
00:46:10.880 --> 00:46:11.880
or all that kind of stuff?

1408
00:46:11.880 --> 00:46:13.720
Then you think, well, I'm going to die one day.

1409
00:46:13.720 --> 00:46:14.720
Yeah.

1410
00:46:14.720 --> 00:46:15.720
Was it matter?

1411
00:46:15.720 --> 00:46:16.720
Yeah.

1412
00:46:16.720 --> 00:46:19.480
So I just think it's, thinking about, I think the stokes do that.

1413
00:46:19.480 --> 00:46:22.440
They think about death and it's like, it's very freeing.

1414
00:46:22.440 --> 00:46:23.440
Yeah.

1415
00:46:23.440 --> 00:46:24.440
You just want to just stoke inducing.

1416
00:46:24.440 --> 00:46:27.240
Put the clip of that machine gun and just pin that trigger and just add a mountain

1417
00:46:27.240 --> 00:46:28.240
to the air.

1418
00:46:28.240 --> 00:46:29.240
Just think about dying on bullets.

1419
00:46:29.240 --> 00:46:30.240
Yeah.

1420
00:46:30.240 --> 00:46:31.240
Think about dying.

1421
00:46:31.240 --> 00:46:32.240
Think about dying.

1422
00:46:32.240 --> 00:46:33.240
Kisses of love.

1423
00:46:33.240 --> 00:46:34.240
Yeah.

1424
00:46:34.240 --> 00:46:35.240
Yeah.

1425
00:46:35.240 --> 00:46:36.240
Think about dying makes me more stoked.

1426
00:46:36.240 --> 00:46:37.240
Yeah.

1427
00:46:37.240 --> 00:46:38.240
To live.

1428
00:46:38.240 --> 00:46:39.240
Yeah.

1429
00:46:39.240 --> 00:46:40.240
To live.

1430
00:46:40.320 --> 00:46:41.320
All right.

1431
00:46:41.320 --> 00:46:45.400
So maybe we should end with, we do of the weeks, but we're trying to mix them up right

1432
00:46:45.400 --> 00:46:46.400
now.

1433
00:46:46.400 --> 00:46:50.240
Do you have a song of the week that's really bangin' for you?

1434
00:46:50.240 --> 00:46:51.240
Yeah.

1435
00:46:51.240 --> 00:46:59.200
Can you, can you get him his guitar?

1436
00:46:59.200 --> 00:47:00.200
Yeah.

1437
00:47:00.200 --> 00:47:04.040
So I would have said that, that Oliver's song that went super viral.

1438
00:47:04.040 --> 00:47:05.040
Yeah.

1439
00:47:05.040 --> 00:47:06.040
I would have said that.

1440
00:47:06.040 --> 00:47:07.040
No, it's too like fun.

1441
00:47:07.040 --> 00:47:09.280
I don't want to get, I don't want to get all, I just, I did, I listen to that song

1442
00:47:09.280 --> 00:47:10.280
for the first time.

1443
00:47:10.280 --> 00:47:11.280
It's fucking good.

1444
00:47:11.280 --> 00:47:12.280
This song's good.

1445
00:47:12.280 --> 00:47:13.280
Yeah.

1446
00:47:13.280 --> 00:47:15.280
But I'll play you a different song that I've been jamming on this week.

1447
00:47:15.280 --> 00:47:16.280
Hell yeah.

1448
00:47:16.280 --> 00:47:17.280
Do you have one, Dougie?

1449
00:47:17.280 --> 00:47:19.280
I think it's harder.

1450
00:47:19.280 --> 00:47:22.280
There it is.

1451
00:47:22.280 --> 00:47:23.280
I'm ready.

1452
00:47:23.280 --> 00:47:24.280
Ooh.

1453
00:47:24.280 --> 00:47:26.280
It's like classical.

1454
00:47:26.280 --> 00:47:27.280
Mm-hmm.

1455
00:47:27.280 --> 00:47:28.280
Texture.

1456
00:47:28.280 --> 00:47:29.280
Come on.

1457
00:47:29.280 --> 00:47:30.280
Oh, dude.

1458
00:47:31.280 --> 00:47:32.280
It's like classical.

1459
00:47:32.280 --> 00:47:33.280
Mm-hmm.

1460
00:47:33.280 --> 00:47:34.280
Texture.

1461
00:47:34.280 --> 00:47:35.280
Come on.

1462
00:47:35.280 --> 00:47:36.280
Oh, dude.

1463
00:47:36.280 --> 00:47:37.280
Yeah.

1464
00:47:37.280 --> 00:47:38.280
Yeah.

1465
00:47:38.280 --> 00:47:39.280
Yeah.

1466
00:47:39.280 --> 00:47:40.280
Yeah.

1467
00:47:40.280 --> 00:47:41.280
Yeah.

1468
00:47:41.280 --> 00:47:43.280
I'm addicted to this.

1469
00:47:43.280 --> 00:47:44.280
Yeah.

1470
00:47:44.280 --> 00:47:45.280
Yeah.

1471
00:47:45.280 --> 00:47:46.280
Yeah.

1472
00:47:46.280 --> 00:47:47.280
Yeah.

1473
00:47:47.280 --> 00:47:48.280
Yeah.

1474
00:47:48.280 --> 00:47:49.280
Yeah.

1475
00:47:49.280 --> 00:47:50.280
Yeah.

1476
00:47:50.280 --> 00:47:51.280
Yeah.

1477
00:47:51.280 --> 00:47:52.280
Yeah.

1478
00:47:52.280 --> 00:47:53.280
I'll go, do you have yours?

1479
00:47:53.280 --> 00:47:54.280
I can go.

1480
00:47:54.280 --> 00:47:56.280
I mean, I, I'm just really psyched on this artist, Peggy Goo.

1481
00:47:56.280 --> 00:47:57.280
Ooh.

1482
00:47:57.280 --> 00:47:58.280
Okay.

1483
00:47:58.280 --> 00:47:59.280
I'm gonna Peggy Goo.

1484
00:47:59.280 --> 00:48:00.280
No.

1485
00:48:00.280 --> 00:48:01.280
She's a Korean DJ.

1486
00:48:01.280 --> 00:48:03.280
And she's, she's big in Europe right now.

1487
00:48:03.280 --> 00:48:04.280
I think she's breaking into an art.

1488
00:48:04.280 --> 00:48:05.280
Huge in Germany.

1489
00:48:05.280 --> 00:48:06.280
Like, how's it going?

1490
00:48:06.280 --> 00:48:07.280
Yeah.

1491
00:48:07.280 --> 00:48:08.280
Do you have to?

1492
00:48:08.280 --> 00:48:09.280
Yeah.

1493
00:48:09.280 --> 00:48:10.280
She's the artist, the dream.

1494
00:48:10.280 --> 00:48:11.280
She's a god.

1495
00:48:11.280 --> 00:48:15.280
But I, uh, so I already, I already talked about one song.

1496
00:48:15.280 --> 00:48:16.280
No, no, no.

1497
00:48:16.280 --> 00:48:17.280
I don't know.

1498
00:48:17.280 --> 00:48:18.280
Another podcast.

1499
00:48:18.280 --> 00:48:19.280
But I'll do Starry Night.

1500
00:48:19.280 --> 00:48:20.280
Just because I'm psyched.

1501
00:48:20.280 --> 00:48:21.280
I'm Peggy Goo.

1502
00:48:21.280 --> 00:48:22.280
Yeah.

1503
00:48:22.280 --> 00:48:23.280
I'm gonna do, no, no, no.

1504
00:48:23.280 --> 00:48:24.280
Yeah, do what you feel maybe.

1505
00:48:24.280 --> 00:48:25.280
I'm gonna do, no, no.

1506
00:48:25.280 --> 00:48:26.280
Yeah.

1507
00:48:26.280 --> 00:48:27.280
Maybe what's gonna get us feeling?

1508
00:48:27.280 --> 00:48:29.280
You doing one of these as you're walking in?

1509
00:48:29.280 --> 00:48:30.280
People are just flinging to the sunglasses.

1510
00:48:30.280 --> 00:48:31.280
People are responding to the phone.

1511
00:48:31.280 --> 00:48:32.280
Oh, yeah.

1512
00:48:32.280 --> 00:48:33.280
I feel like, yeah, you got it.

1513
00:48:33.280 --> 00:48:34.280
Yeah.

1514
00:48:34.280 --> 00:48:35.280
He knows.

1515
00:48:35.280 --> 00:48:36.280
You rip your shirt off.

1516
00:48:36.280 --> 00:48:37.280
This is my day.

1517
00:48:37.280 --> 00:48:38.280
Yeah.

1518
00:48:38.280 --> 00:48:39.280
This is gonna be my day.

1519
00:48:39.280 --> 00:48:40.280
It's very gentle.

1520
00:48:40.280 --> 00:48:41.280
That's what I like about it.

1521
00:48:41.280 --> 00:48:45.280
Three, four children come up to your, your heels and start and lift you up.

1522
00:48:45.280 --> 00:48:46.280
Like toddlers.

1523
00:48:46.280 --> 00:48:47.280
Yeah.

1524
00:48:47.280 --> 00:48:48.280
Strongly proud.

1525
00:48:48.280 --> 00:48:49.280
Yeah.

1526
00:48:49.280 --> 00:48:50.280
Four.

1527
00:48:50.280 --> 00:48:51.280
Four.

1528
00:48:51.280 --> 00:48:52.280
And toddlers know the truth.

1529
00:48:52.280 --> 00:48:53.280
Yeah.

1530
00:48:53.280 --> 00:48:54.280
Did they shrink the body ratio for toddlers?

1531
00:48:54.280 --> 00:48:55.280
They're like ants.

1532
00:48:55.280 --> 00:48:56.280
They're like ants.

1533
00:48:56.280 --> 00:48:57.280
They're like ants.

1534
00:48:57.280 --> 00:48:58.280
They're like ants.

1535
00:48:58.280 --> 00:48:59.280
Yeah.

1536
00:48:59.280 --> 00:49:00.280
All right.

1537
00:49:00.280 --> 00:49:01.280
I'm gonna go with Good Charlotte, the river.

1538
00:49:01.280 --> 00:49:02.280
Oh, yeah.

1539
00:49:02.280 --> 00:49:03.280
Yeah.

1540
00:49:03.280 --> 00:49:04.280
Epic.

1541
00:49:04.280 --> 00:49:05.280
Kind of L.A.

1542
00:49:05.280 --> 00:49:06.280
Saw.

1543
00:49:06.280 --> 00:49:07.280
I love it.

1544
00:49:07.280 --> 00:49:08.280
Here's the thing about Good Charlotte.

1545
00:49:08.280 --> 00:49:09.280
They actually kind of go hard.

1546
00:49:09.280 --> 00:49:10.280
But people don't know.

1547
00:49:10.280 --> 00:49:11.280
Because they went soft.

1548
00:49:11.280 --> 00:49:14.280
And then once you go soft, people forget you can go hard.

1549
00:49:14.280 --> 00:49:15.280
They brand you.

1550
00:49:15.280 --> 00:49:16.280
So should be one thing.

1551
00:49:16.280 --> 00:49:17.280
Yeah.

1552
00:49:17.280 --> 00:49:18.280
Is this new?

1553
00:49:18.280 --> 00:49:19.280
No.

1554
00:49:19.280 --> 00:49:20.280
This is like 16 years old.

1555
00:49:20.280 --> 00:49:21.280
So yeah, it's new.

1556
00:49:21.280 --> 00:49:22.280
Feels new though.

1557
00:49:22.280 --> 00:49:25.280
Do the valley of the shadow of that.

1558
00:49:25.280 --> 00:49:27.280
I was listening to this at the gym.

1559
00:49:27.280 --> 00:49:29.280
I was like, dude, I'm just a guy in L.A.

1560
00:49:29.280 --> 00:49:30.280
Going for it.

1561
00:49:30.280 --> 00:49:33.280
Did the people at the gym could see my energy?

1562
00:49:33.280 --> 00:49:35.280
I was like, yeah, I'm in it, dude.

1563
00:49:35.280 --> 00:49:36.280
I'm in it, bro.

1564
00:49:36.280 --> 00:49:37.280
I'm feeling things.

1565
00:49:37.280 --> 00:49:38.280
And you got the gym.

1566
00:49:38.280 --> 00:49:39.280
You're just getting up nods.

1567
00:49:39.280 --> 00:49:41.280
I'm getting a lot of up nods.

1568
00:49:41.280 --> 00:49:42.280
Up nod is way.

1569
00:49:42.280 --> 00:49:44.280
That's such a good call that it's an up nod, not a down nod.

1570
00:49:44.280 --> 00:49:45.280
Oh, no.

1571
00:49:45.280 --> 00:49:46.280
Down nods a little bit.

1572
00:49:46.280 --> 00:49:47.280
Like slow down.

1573
00:49:47.280 --> 00:49:48.280
Yeah, yeah, yeah.

1574
00:49:48.280 --> 00:49:49.280
Up nods.

1575
00:49:49.280 --> 00:49:50.280
That's what's up.

1576
00:49:50.280 --> 00:49:51.280
Yeah.

1577
00:49:51.280 --> 00:49:52.280
All right.

1578
00:49:52.280 --> 00:49:54.280
You got the chorus.

1579
00:49:54.280 --> 00:49:55.280
That's it.

1580
00:49:55.280 --> 00:49:56.280
Do you win all the way?

1581
00:49:56.280 --> 00:49:57.280
I loved it.

1582
00:49:57.280 --> 00:49:58.280
And that's the thing about the gym, too.

1583
00:49:58.280 --> 00:49:59.280
I was going to say this.

1584
00:49:59.280 --> 00:50:00.280
You must have noticed this.

1585
00:50:00.280 --> 00:50:04.280
The gym, demographically, it's all races, all ages, all people.

1586
00:50:04.280 --> 00:50:07.280
When I go to 24 hour in Hollywood, the spread is insane.

1587
00:50:07.280 --> 00:50:08.280
You know, it's cool.

1588
00:50:08.280 --> 00:50:10.280
The iron doesn't care.

1589
00:50:10.280 --> 00:50:12.280
We're all brothers under the iron.

1590
00:50:12.280 --> 00:50:13.280
Like 500 pounds is 500 pounds.

1591
00:50:13.280 --> 00:50:14.280
This is what it is.

1592
00:50:14.280 --> 00:50:16.280
That's the title of this podcast.

1593
00:50:16.280 --> 00:50:17.280
Sweet man.

1594
00:50:17.280 --> 00:50:19.280
Well, thank you for coming on.

1595
00:50:19.280 --> 00:50:20.280
Thank you guys.

1596
00:50:20.280 --> 00:50:21.280
It's such a pleasure, man.

1597
00:50:21.280 --> 00:50:22.280
Appreciate you.

1598
00:50:22.280 --> 00:50:23.280
Appreciate you.

1599
00:50:23.280 --> 00:50:24.280
Thank you.

1600
00:50:25.280 --> 00:50:26.280
Yeah.

1601
00:50:26.280 --> 00:50:27.280
Oh, nice.

1602
00:50:27.280 --> 00:50:28.280
Okay.

1603
00:50:28.280 --> 00:50:29.280
Yeah.

1604
00:50:29.280 --> 00:50:30.280
That's the pre-heat.

1605
00:50:30.280 --> 00:50:31.280
And then we switched right to the charcoal.

1606
00:50:31.280 --> 00:50:32.280
Maybe a wood.

1607
00:50:32.280 --> 00:50:33.280
Would plank.

1608
00:50:33.280 --> 00:50:34.280
Okay.

1609
00:50:34.280 --> 00:50:35.280
Tell me about it.

1610
00:50:35.280 --> 00:50:36.280
Yeah.

1611
00:50:36.280 --> 00:50:37.280
A little cedar going.

1612
00:50:37.280 --> 00:50:38.280
Some sort of aromatics.

1613
00:50:38.280 --> 00:50:39.280
Let it simmer.

1614
00:50:39.280 --> 00:50:40.280
Yeah.

1615
00:50:40.280 --> 00:50:42.280
A freaking trigger.

1616
00:50:42.280 --> 00:50:43.280
Yeah.

1617
00:50:43.280 --> 00:50:44.280
It's such a pleasure, man.

1618
00:50:44.280 --> 00:50:45.280
Thank you.

1619
00:50:45.280 --> 00:50:46.280
It was mutual.

1620
00:50:46.280 --> 00:50:47.280
Thank you guys for having me.

1621
00:50:47.280 --> 00:50:48.280
Awesome.

1622
00:50:54.280 --> 00:50:55.280
Yeah.

1623
00:50:55.280 --> 00:50:56.280
Yeah.

1624
00:50:56.280 --> 00:50:57.280
Yeah.

1625
00:50:57.280 --> 00:50:58.280
Yeah.

1626
00:50:58.280 --> 00:50:59.280
Yeah.