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Good morning, everyone. Happy Tuesday. Hope you have a terrific start to your Tuesday.

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I wanted to make this video because I had a conversation with Layla, the lovely Layla,

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about work today. So we're talking about not work as in the work. We need to do work as a

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concept in general and of things that we get done. And it went in an interesting direction,

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so I thought I'd bring it up for everyone here and maybe tag somebody who, you know,

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potentially identifies with one stage of the work that we'll go through. So we were talking about

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how, like, could we have a single predictor that we could look at, like, one single stat that we

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could look at that would dictate how likely someone is to succeed with General Entrepreneur

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for a long period of time, right? And so it's kind of like, to the, I'll back up before I get into

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the four stages. If you look at, let's say, the financial planning industry, like, if you want to

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become a financial planner, to become a successful financial planner, they know the math, it takes 200

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miles a day, and that's what you need to do. And it takes three years for you to build it up

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from the book of business. That after point, you know, three years, you could live off of the

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wealth management side that you would have built up. During that first three years, you're selling

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insurance and you're getting single pops off the insurance to carry you over until that year,

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three mark. Most people fail. It's like an 80% plus failure rate before the three year mark.

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Now, is being a financial planner a scam? 80% of people plus don't make it.

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Is it a scam? Or do some people just not have what it takes to be successful? It's a fair question,

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right? So the question for us is like, how can, how can we figure out who is going to have what

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it takes to make it? And one of the interesting things about gym launch is that, and I've noticed

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this trend, people come in having owned a gym for six years, seven years, eight years, whatever it

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is. And then within one year of working with us at the end of that time, will either be successful

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or say they've realized they're not sure they want to be in the gym business. Because what happens

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is up to that point, the success is mysterious. It's mystified. It's weird systems that you don't

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know about, right? But with gym launch, the success path is extremely well defined. Like this is

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what you need to do, right? And this is what you need to do consistently in order to achieve X,

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right? And what happens is there's no longer a mystery of what it takes to win. And then it forces

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people to confront whether or not they want to do that. And so once they confront that, it's either

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a yes or a no. And if it's a yes, then they do it. And then they succeed. And then they have the

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business that they want, right? Or it's a no. And then they realize that, oh my gosh, it's not

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that I don't know what to do anymore. I do know what to do. I just, I'm not sure if I want to do it.

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And that's a totally different question. But the nice thing is that I can promise you that by the

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end of the time you're with us, you will know exactly what it takes to be successful in the gym

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business. And then it is up to you whether or not you want to do it. And so to circle back to the

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original thing that I was starting with was how do people work, right? What's that one step? And

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Laila was bringing up that when she started working with me, she said she was like, I didn't really

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know what hard work looks like. Like I worked a lot of hours, but I didn't understand like

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hard work looks like. And so we always tell this story, but when she did her first gym watch with me,

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she was supposed to shout out me and kind of see how it worked and went out before she would do her own.

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And so it was one of the first days of the launch. And I was in the back, I think I was selling

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someone I was making calls or I was doing something, right? And she was supposed to be working at

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the lease at that time. And so she spent two hours straight calling all the leads and I'm

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around the lease. We had that point. And she came to the back and she was like, hey,

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you know, I'm done calling the leads. And she was like really proud of herself. And I was like,

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and she looked at me like, so I'm going to kind of like chill or what? And I was like, great,

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call him again. And she was like, what? And I was like, start at the top, start over. And she was

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just like, really? And you could see like the, the joy just drained from her face because she was

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like, it became real for her in that moment. The, the reason that we were averaging like the launches

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that she and I would do, we'd average 200 plus sales in 21 days, right? It was because the level

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of effort that went into doing the repeatable, like the repeated tasks, we just maxed out, right?

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And so what I wanted to work through is just like what I think are kind of the four different

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like levels of kind of work ethic, right? In the beginning, you don't even know how to work,

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right? Like you're, you don't even understand the concept of how to work. You may have employees

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right now. There may be some people watching this who literally don't even get what it means to

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work hard. They think they work hard, right? She said, when she started, she was working a lot

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of personal training hours. And she thought she knew how to work hard, but just being somewhere

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and just existing is not hard, right? You show up. That's not difficult because you're forced

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to be there. What's hard work is where you don't have someone looking at you and you have

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shit that needs to get done that is not pleasant. And sometimes this repeatable effort that you

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have to keep doing, right? That is where it becomes harder. That is where most people can't go from

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step one to step two. I mean, I guess there's a step zero of like, you can't even show up places

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on time because you're just that irresponsible. And sure, those people don't have jobs, right?

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Or can't hold a job and can't do basic work, right? Well, once you can be basic,

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basically effective and go from like, I can not show up to I can show up on time and do a

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reasonable level of effort on something. Now you're at like level one, right? Level two is that you

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learn how to work, like and how to do repeatable tasks that are not mentally stimulating all the time

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so that you can achieve the desired outcome of which you have from a longer term standpoint.

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Then once you learn how to do hard work, you then learn how to become more efficient with your hard

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work, right? You learn that you work better at certain times and you can chunk your workouts so

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that you can work those hard repeatable tasks and chunked out windows because you know that when

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you get interrupted, your efficiency on both tasks goes down.

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Hey guys, love that you're listening to the podcast. If you ever want to have the video version

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of this, which usually has more effects, more visuals, more graphs, you know, drawn out stuff,

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sometimes it can help hit the brain centers in different ways. You can check out my YouTube

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channel. It's absolutely free to check that out if that's what you are into and if not, keep

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enjoying the show. And so it's like level zero. You don't know how to do anything. Level one,

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you can you're a basically, you know, contributing member of society who can hold down a job.

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Level two, you can you understand how to work hard, right? But you're like you can do it in spurts

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but you can't do consistently, right? Level three, you know how to chunk your time and work

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efficiently so that you can have these bursts multiple times per day so that you can get a lot more

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down, right? Once you reach level three, there's no longer a more is better trade off.

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All right? Once you reach level three, there's no lower, more is better trade off. What happens

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then is you have to reverse the character traits that you had to build to get there and then start

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learning what you were going to stop doing because you now have the ability to work hard. You

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understand how to chunk your time and and do concentrated efforts and burst throughout the days

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so that you can maximize your time. But then the question is what are the things I am doing?

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What dominoes am I choosing to push down and are there dominoes that someone else could do

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and what one of the two things that I put all my bursted efforts towards that will yield me the

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greatest returns, right? And so if you see people advance faster than you in life, it's because they

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have moved through these series of work faster than you have, right? Or if you have employees who

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less effective or more effective, it's usually because they don't know how to work. They literally

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don't know. And so working is a skill. Like a lot of people talk about work ethic, like it's a

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character trait when I think that almost everything is skills that are required, right? Because then

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it's something that's under your control, right? I mean, it is. And like the more you work, the better

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you get out working, right? Like I'd say you see people put on workaholics because they get really

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good at it, right? And you get better over time. But what you want to stay away from is being a

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workaholic rather than a resultaholic, right? Or performanceaholic of what's my output, right?

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What's my throughput of what's actually getting pushed all the way through to the end zone, right?

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And so look at your team and it might be helpful for you to be able to identify these things. Like

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right now, you're a category one worker. You went from zero to being able to show up on time and

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breathe. Congratulations. It's important. Some people can't do that. So like you deserve to be

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accolade, you know, praised for that. But for you to actually stay here, you need to go from level

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one to level two and understand that you need to be able to do things repeatedly that suck, right?

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It's not all fun and games. Making costs isn't fun, right? Waking up and doing all of your sessions

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with a smile and energy is not fun. Being there is easy. Being there with intensity and intention

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is not, right? That's the difference. And so that's level two. Level three is you learn how to

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chunk the time. So you can do multiple works like that throughout the day. So you get lots of things done.

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And then level four is learning which of those things to do to maximize your effectiveness.

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So go from efficiency to effectiveness going from level three to level four. And that's way more

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learning what not to do choosing what you're most interested in and excluding everything else

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from that so that you can knock the big dominoes down that give you disproportionate or our

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outsize returns on your effort. So anyways, I hope that was helpful for you. I hope maybe you have

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a trainer or somebody in your staff that's been on your mind and you're like, why does this person

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bother me? It's probably because they think they're a level three worker when they're really a level

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one worker. And for you, you can either get upset with them or you can give them the path of what

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they need to do to learn to work. And a lot of times, I don't know if you have kids or you've

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well, you've probably met a child before. So how about that or met a teenager? Maybe you remember

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yourself as a teenager or someone in college. For most of us who are on here, you're most people

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watching this from business owners, you probably remember a moment where you learned the difference

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of effort of the work that you needed to do to succeed. There's probably a moment where you

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realized that. And I think for me, it was when I was in college, I ended up having to pledge a

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fraternity. And what they made me do was I had to do three hours of studying every day. And I hadn't

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done that in high school. I did really well in high school because I just, I got by. I'm just being

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quick enough. But in college, I couldn't get away with that. And so they forced me to be in the

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library for three hours a day because they wanted to make sure all their pledges got great so they

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wouldn't get in trouble with the with the school. But when I actually had to work for three hours,

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like it was time, I had to be there for three hours. I had to work. They wouldn't let you not work.

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I was like, holy crap. And I started learning I could get a head on my work. I could reach

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chapters ahead. I could take notes ahead. I could look at the next assignments that were coming up

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and get on top of things. And after I stopped the whole pledging process, I realized how much time

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I had in my day because I only had to work three hours a day for pledging. And I got the best

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grades I'd ever gotten at that point in college. And so then I realized I was like, oh my god,

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there's nine other hours during the day that I wasn't doing anything with before. And I was like,

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I'll bet you if I worked 12 hours a day, I would be unstoppable at school. And that was my epiphany.

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That was when I got out. I was like, I'm literally going to work and work out. And that is it.

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Like that's all I'm going to do, right? Besides my social life that started at night. But from

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nine to nine, everyone knew where I was was either at the gym, after the cafeteria, at the library.

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That was it. And so there's probably a moment that happened to you that you know that was when I

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learned how to work. That was when I went from a level one to a level two worker. I learned how to

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batch my work and push through it. Right? And so you may need to tell your story to the person who

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you were talking to or create an environment for them to have that kind of aha moment where they

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learn what hard work looks like. So anyways, I hope you guys have an amazing day. Perfect Tuesday.

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Um, thanks for all the love. I've seen the cool. I see Sean, see Matt, Joey, Rico,

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Christa, have an amazing day guys. Hope you guys are doing fantastic. Plus love. Bye.