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No amount of money in the world will satisfy you and that is what's going to unlock your ability

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to become greater and for you to build your business to something that is much greater than yourself.

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The wealthiest people in the world see business as a game. This podcast, the game,

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is my attempt at documenting the lessons I've learned on my way to building acquisition.com

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into a billion dollar portfolio. My hope is that you use the lessons to bring your business and

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maybe someday soon partner with us to get to a hundred million dollars in beyond. I hope you share

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and enjoy. What I wanted to talk to you about today was I have the tiger. I just had a three day

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mastermind type thing with the top seller. Two of the three jumps you came here were over seven

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figures and the other one is going to probably hit it within the next three months. It was great

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because it was a really higher level conversation than I might typically have with a much better

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experience, which is fun. What we talked about was more amorphous, but I think it's incredibly

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valuable. I think it's probably the one thing that sets apart the guys who are really winners.

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Slash cows who are really winners and the ones who aren't. It's really just around hunger.

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What I mean by that is some of our older OG gym boards who've been a while. They turn their gym around,

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they grow, they're at close to seven figures or right around there. They've been doing it for a while.

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They were complaining about show rates. They're like, hey, show rates are low. You go through the

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same way. You're doing the reminders. You're doing all this stuff. We're doing all this stuff.

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I dig a little bit deeper and I look and it turns out that they're only open one hour per day

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at 7.15 a.m. availability for new clients. I'm like, how the fuck do you think that you're going to

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grow your business? If the only time that you can take new customers is at 7.15 a.m. in what

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world does that make sense? Imagine a grocery store that's only open from 7.30 because that's

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when it's convenient for the owner. What chance do you think that grocery store has at succeeding?

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Virtually none. What happens is people have success. They implement tactics. They use gym

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watch and then they make money. Then what happens? They get comfortable. They get complacent. They lose

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their hunger. After that point, after you've made it in your mind and that's what's funny is

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that making in some people's mind is like having 10 grand of the bakeouts. It's scary in terms of

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what level of making it is. Once people have made it, I almost want to say none of these tactics

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matter because you're just not hungry. It doesn't matter. The obvious shit you aren't doing.

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You know what I mean? I'm trying to grab my head around it. If your child was going to die

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or your spouse or your significant other, your family member, whatever it was, it was going to die

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unless you succeeded, unless you got more clients, unless you made more money with your gym,

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how would you approach it? Would you only be available for one hour a day? Would you only be available

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from 7 to 8 a.m.? Would you only set aside an hour a day to prospect for new customers?

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Would you only reach out to your existing customers if they hadn't shown up for a month?

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Sometimes people ask questions that they already know the answer to. It's like, duh. No shit.

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It goes back to the main thing, which is like, what drives you? What drives you? What drives you to

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be better? What drives you to continue to want to win? I was asked that question yesterday by

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the gentleman who was over here, and I think, honestly, it comes from a dark place, and I think I've

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said this before, but I'm saying it again because I think people need to hear it. Sometimes you have

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to wonder, why is it that only when someone else's life is on the line? Do you then actually try?

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Like, why is it only then you actually cut all the noise out of your life and then would go

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laser focused on actually succeeding? Why can't we do that all the time? Why can't we do that?

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Because it's like, well, then I wouldn't be happy. Whatever. Whatever happiness means, right?

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And so the people who are the most successful in the world are driven by something that is deep

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inside of them that is normally an insecurity or a fear of some sort. If you are only trying to make

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enough to live on, you will always only make enough to live on, and you will slack the moment

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you get comfortable, and you will wonder, why is it that as soon as I start making money,

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I stop because you actually don't want to make more. That's why you actually don't want to make more.

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And so your internal motivation is not there, like because you've accomplished what you set up

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to accomplish. And so the real question is, do you actually want what you claim to want? Do you

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actually want it? Because if you did, you'd already have it. You'd already be willing to sacrifice

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other things in order to achieve it. And that might mean like maybe waking up earlier. Maybe you

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working 4 to 8 p.m. to take sales appointments, or whatever that thing is. It's just the obvious

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shit. If you were coaching you, what would you recommend you to do? A lot of times if you think

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about it, you most of the time know what to do. On some level, you probably know that you're

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like, man, I do stupid shit sometimes. You probably think that on some levels sometimes. Then you're

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like, man, if you were stepped out of yourself and say, I need to coach myself, you probably

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have the answer. And it's just that you don't do it for some reason. And so if all of your attention

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should be on that reason, why is it that this thing is preventing me from doing the things that

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I already know I should do? This last semester that I had for the top sellers was really interesting

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for it because it was the first time that I had no one who had extra shit. I didn't have any like

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everyone there had really clean lives outside. We're really focused and just focused on doing

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the things that were going to grow the business. And so the conversations are actually really easy

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and very direct. Most times, it's like, okay, well, here's the obvious hole in your business,

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but you're not doing anything about it. So let's attack why you're not doing anything about it.

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Right? And so then I have to spend the next hour and a half digging into why they're not doing

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anything about it, which has much more to do with how they manage their headspace and how they

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manage their relationships and how they manage their, you know, and because what ends up happening

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is they start focusing on the business. The personal life goes to shambles and then they then are

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like, oh my gosh, my personal life is going to shambles. I need to stop paying attention to my

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business. They go to pay attention to their personal life and then their gym explodes, right?

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It's just this consistent cycle because they just don't know how to just do both, right? Or they

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don't know how to prioritize this. And so all this to say, like, it's just like, who are you?

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Like, how willing are you to put in what you need to achieve? Like, and if you're not, then that's

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cool. Then just to stop, stop saying you want it. You know, I mean, just be like, I only want to

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make $10,000 a month. That's it. And it's like, cool. Then just say that and be good with it,

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rather than constantly complaining about how you're not, because you're not even willing to do the

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things that you already know you should do. They're like, I, like, right now I get on the phone with

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the gym owners. They're like, I know I should work my leads harder. I know I should go through

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the sales trainings more. Like, I know I should, you know, go through the portal. I know I should,

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I know I should meet with my team more. I know I should pour them like, then why aren't you?

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Hey guys, love that you're listening to the podcast. If you ever want to have the video

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version of this, which usually has more effects, more visuals, more graphs, you know,

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drawn out stuff, sometimes it can help hit the brain centers in different ways. You can check

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out my YouTube channel. It's absolutely free to check that out if that's what you are into. And if

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not, keep enjoying the show. Why aren't you? Like, I know you have time, because other people

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have time and have the same business as you. So you have time. So why aren't you? It's like what,

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like, because once you have the tactics, right? And this is one of the biggest, the freeing and also

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most soul crushing parts of Jamalch is that once a Jamalch joins Jamalch, you know how to make

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a set figure jet. You know how to do it. And so then it reflects back on to you. It's like, oh

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shit, I'm the reason that we're not there. And you have to swallow that, right? Because up until

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they go to Jamalch, people been doing it for five or seven years, eight years and they're like,

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I don't know how. And then once they see how, then they're like, oh, shit, I'm not sure if I'm

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going to do that. It's like, cool. Now, like, one thing, no, that there is no secret, there is no

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hack. It's literally like a microphoto's use is the term chopping wood. Like I call it

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doing the boring work is like, it's chopping wood. It's reps. It's day in, day out. You got to

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reach out to people, right? You got to give great service. Write the handwritten cards. Like,

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remind people to weigh in. You have to work the leads. When the person comes in the door,

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you have to be enthusiastic. You got to green with the smile you have to ask the same questions

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over and over and over again, because to that person is the first time they've ever heard, right?

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And it doesn't matter if it's the hundredth time that month, you asked the same questions to that

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person to that person's they weren't. And so if you were trying to be successful, do you think

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that only having availability for sales appointments at 715 to 745 in the morning once a day,

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it's going to get you the optimal outcome. Do you need a coach to tell you that? Really?

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You know what I mean? Like, really? Or there was another one that was like between

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9 a.m. and 11 a.m. That was their availability. Good luck with that. That's when that's when

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the people who have the most money are available, right? Nine to a lot during the week. So like,

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we know what to do, right? Anyone who's in our world, like, you know what to do. It's just,

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you have to figure out why you're not doing it, right? And then tack that because the tactics

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aren't the thing anymore, right? The tactics are there. You can read a book and give it away for

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fruit, right? Like, you can do that. Like, figure out why you're not hungry. Figure out why you're

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not, like, why you're not trying? Like, just figure it out. Like, there might be something inside

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it. Maybe you don't want more than like, you need to discover that it's like, okay,

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then like, I know. But like, if you claim to want more and yet you can't do what's necessary

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to get more, then that's where your attention should go. And you should figure that out. Because

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otherwise, this doesn't matter what tactics there are. You're just not going to do them anyways.

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So what's the point? So anyways, it was incredibly refreshing to have the three guys who were out here.

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We had Ed tourney, micro headphones, both those guys have been over, you know, some figures

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ran rates for a while and doing really, really well. Aaron Stafford just started inside of

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370 people in his first six weeks and did like $80,000 in sales in six weeks, which is pretty cool.

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So any of those guys were just like, what do I need to do? Like, because they're like, they're

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clear eyes, you know, toast forward, no exactly what to do. And I was like, why is it that these

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meetings are so much easier than some of the other meetings I had? And so we've probably spent

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a little bit of the day kind of digging into that. It's just a question of how about you,

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I really think that's it. And like figuring out why you're not doing what you already know you

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should do in order to achieve it. Like, do you need to go pay someone a bunch of money in order to

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then get motivated? I don't know. Like, hopefully your kid doesn't need to be kidnapped in order

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for you to get motivated by your business. And so it's like, what is that thing? For me, it's just

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fear. It's just fear and insecurity. It's fear failing. Fear of not being good enough. Fear of

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people who hate it to be right. You know what I mean? That's what my fear. And so I just like,

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that's what drives me. It's not about money. It's like, it couldn't have been about money,

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I don't need any more for the rest of my life. Like, at all. So like, it can't be about that.

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But if it is like about that for you, you feel like when you make your first $20,000 take a month,

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your first $40,000 take a month, your first $50,000, $100,000 take a month, the first time you hit

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that, like if that's where you're like, oh, and you feel this big sigh of relief, then your

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motivation is not coming from the right place. I'm telling you straight up, if you feel relief

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when you make a lot of money one month, your motivation is not coming from the place of a champion.

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If you want to be the best in the world at something, that's not going to do anything for you.

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You shouldn't feel anything from them. What do you feel? You should feel nothing, really,

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because it's not about that. It's an output from internal efforts. And you should be focused more

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on the internal efforts and all of the deficiencies that you probably had in still hitting the 100K.

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It's like, oh my gosh, if we hadn't done this, this and this, we would have been less, right?

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And if we had done this and this, we would have been more like, that's what you're focusing on.

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And you're only focusing on those things. If you can do that, then you'll be able to unlock

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something inside of you that's much stronger than what might currently be driving you.

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Anyways guys, have an amazing day and I will catch you guys soon. Hopefully that was valuable for

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somebody who was on the fence who was like, not sure about why they can't achieve what they want,

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why they can't be consistent. It's because your motivation is not coming from a right place,

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right? You're just trying to make enough money to live on. And the moment you make enough money,

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you stop working. And then you wait for things to blow up again until you try hard again.

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It's like, it's not a thing. How many times, all right, I'm going on a second, a little ramp. How many

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times have you needed to make money and then immediately made the amount of money that you need it

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in like a day, in like a week, right? You need to make payroll. I got to make 10 grand in the next

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three days. How many times has that happened to you and you always make it work? Why? Because you

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already know what the fuck to do, right? You just choose not to do it. You choose not to do it.

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You choose not to make money when you know how to make money because whenever you need to make

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money, you make it. And so that's what you have to attack. You have to figure out why when you

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already know how to make money, you don't do it. That is the summary of this entire talk that

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I was trying to get out of myself is like, you already know how to do it. When you need to do it,

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you do do it. So why aren't you doing it? That is what you need to focus on. And if you can conquer

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that piece, no amount of money in the world will satisfy you. And that is what's going to unlock

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your ability to become greater and for you to build your business to something that is much

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greater than yourself. Because if the only thing that you want to satisfy is you, you're going to

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stay this small. That's it. You're going to stay this big because to satisfy a single person or

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a single family doesn't mean a lot, right? But if you want to satisfy a community, you want to

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satisfy a state, you want to satisfy a nation, you want to satisfy an entire group of people,

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it has to be bigger than you. So hopefully that might resonate with somebody if it didn't

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and I podcast for the extra aggressiveness.