WEBVTT 1 00:00:00.000 --> 00:00:04.240 A few days ago, I came across this insane post on X. 2 00:00:04.240 --> 00:00:08.000 My app hit 3 million ARR in eight months. 3 00:00:08.000 --> 00:00:10.480 I had to know more, so I sent to DM. 4 00:00:10.480 --> 00:00:12.480 Hey, wanna share your story? 5 00:00:12.480 --> 00:00:15.680 Into my surprise, she said, yes. 6 00:00:15.680 --> 00:00:18.560 My first app glamour got a million users in six months, 7 00:00:18.560 --> 00:00:22.160 and we were at peak 150 KMRR. 8 00:00:22.160 --> 00:00:23.440 Meet Nicole. 9 00:00:23.440 --> 00:00:28.000 She has built multiple apps to over $150,000 a month each. 10 00:00:28.000 --> 00:00:30.480 And when she told me about how she grows them, 11 00:00:30.480 --> 00:00:32.160 I almost couldn't believe it. 12 00:00:32.160 --> 00:00:35.600 Late last year, we were doing an average of 100 million monthly views. 13 00:00:35.600 --> 00:00:36.960 Through our ****. 14 00:00:36.960 --> 00:00:41.120 Now we are doing around four to 500 million monthly views 15 00:00:41.120 --> 00:00:43.200 across TikTok and Instagram and YouTube. 16 00:00:43.200 --> 00:00:46.560 So I brought her onto the channel to reveal everything. 17 00:00:46.560 --> 00:00:52.160 In this episode, we'll dive into the two apps that each make over $150,000 a month. 18 00:00:52.160 --> 00:00:56.320 How she generates millions of views on her apps with a simple system. 19 00:00:56.400 --> 00:01:01.040 And her step-by-step playbook for growing consumer apps in 2026. 20 00:01:01.040 --> 00:01:02.720 All right, this one's gonna be fun. 21 00:01:02.720 --> 00:01:04.720 I'm Bat Walls, and this is Starter Story. 22 00:01:07.120 --> 00:01:09.680 All right, Nicole, welcome to the channel. 23 00:01:09.680 --> 00:01:12.240 Tell me about who you are, what you build and what's your story. 24 00:01:12.240 --> 00:01:16.720 Yeah, well, my name is Nicole, and I've built four apps in the past two years. 25 00:01:16.720 --> 00:01:19.920 My first app glamour got a million users in six months, 26 00:01:19.920 --> 00:01:23.360 and we were at peak 150 KMRR. 27 00:01:23.360 --> 00:01:26.560 And my second apps for our previously prep AI, 28 00:01:26.560 --> 00:01:29.440 I grew it to around 250 KMRR in a month. 29 00:01:29.440 --> 00:01:32.560 And in the past three months, I've built two more apps. 30 00:01:32.560 --> 00:01:36.720 They're currently in stealth, but they are at around 200 KMRR 31 00:01:36.720 --> 00:01:39.360 and growing pretty fast using the same system. 32 00:01:39.360 --> 00:01:41.600 I do everything that's not coding related. 33 00:01:41.600 --> 00:01:44.720 So when it comes to the design of the app, distribution. 34 00:01:44.720 --> 00:01:48.000 So we'll love to tell you a bit more about the repeatable system 35 00:01:48.000 --> 00:01:49.760 that I've built for all of my apps. 36 00:01:49.920 --> 00:01:52.880 Okay, cool. Well, I'm excited to have you on specifically 37 00:01:52.880 --> 00:01:54.480 for all this growth stuff. 38 00:01:54.480 --> 00:01:55.680 We're going to talk all about that. 39 00:01:55.680 --> 00:01:57.840 But before we do, can you just explain 40 00:01:57.840 --> 00:01:59.440 like some of the apps that you've built? 41 00:01:59.440 --> 00:02:00.160 What do they do? 42 00:02:00.160 --> 00:02:01.200 What's the business model? 43 00:02:01.200 --> 00:02:02.720 How do they make so much in revenue? 44 00:02:02.720 --> 00:02:05.840 All right. So for glamour, this is our iOS growth 45 00:02:05.840 --> 00:02:07.520 and this is our Android growth. 46 00:02:07.520 --> 00:02:11.040 Not sure why this is zero here might be an error on the platform. 47 00:02:11.040 --> 00:02:14.720 But right now, I think we have around two million total downloads. 48 00:02:14.720 --> 00:02:17.920 We got the first million users in the first six months 49 00:02:17.920 --> 00:02:20.000 of really going at it, scaling it. 50 00:02:20.000 --> 00:02:23.520 And Sprout, I recorded this in October of last year. 51 00:02:23.520 --> 00:02:26.400 We were at 250KMRR on our revenue cut. 52 00:02:26.400 --> 00:02:30.480 And we have steadily been growing at around 200KMRR. 53 00:02:30.480 --> 00:02:33.040 And here is the last 30 days. 54 00:02:33.040 --> 00:02:34.800 I recorded this a few months ago, 55 00:02:34.800 --> 00:02:37.200 but this was at around 100 million views. 56 00:02:37.200 --> 00:02:39.760 Monthly, we do mostly TikTok and Instagram. 57 00:02:39.760 --> 00:02:42.640 I think right now, we are steadily growing at around 58 00:02:42.640 --> 00:02:46.240 or to 500 million views across TikTok 59 00:02:46.320 --> 00:02:47.600 and Instagram YouTube shorts. 60 00:02:47.600 --> 00:02:51.200 For glamour, our target customers are usually mostly women 61 00:02:51.200 --> 00:02:55.440 who want to improve their makeup or skincare routine for Sprout. 62 00:02:55.440 --> 00:02:59.440 Usually, they are college students or post-college students 63 00:02:59.440 --> 00:03:00.960 looking for jobs on the market. 64 00:03:00.960 --> 00:03:02.880 So we hard paywall all of our apps. 65 00:03:02.880 --> 00:03:04.160 When it comes to our business models, 66 00:03:04.160 --> 00:03:07.920 we do a weekly or monthly subscription for these two apps. 67 00:03:07.920 --> 00:03:08.640 Okay, amazing. 68 00:03:08.640 --> 00:03:12.000 I mean, you built two apps in the 100KMRR category. 69 00:03:12.000 --> 00:03:13.600 You have two more apps in stealth right now. 70 00:03:13.600 --> 00:03:15.360 I've never seen anything like this before 71 00:03:15.440 --> 00:03:16.560 and I think it's amazing. 72 00:03:16.560 --> 00:03:17.760 So how do you get here? 73 00:03:17.760 --> 00:03:19.600 How do you even learn about building apps 74 00:03:19.600 --> 00:03:21.280 with your story and background? 75 00:03:21.280 --> 00:03:25.280 Yeah, so I built glamour in Prepe I when I was still in college. 76 00:03:25.280 --> 00:03:28.000 During my sophomore year, I had an existential crisis 77 00:03:28.000 --> 00:03:30.480 and I went back packing in solo traveling in Europe. 78 00:03:30.480 --> 00:03:33.360 During that time, I started a podcast on TikTok. 79 00:03:33.360 --> 00:03:35.120 I got like super viral off of that. 80 00:03:35.120 --> 00:03:37.760 I got 10K followers in the first 10 days. 81 00:03:37.760 --> 00:03:40.000 Afterwards, I didn't want to be an influencer. 82 00:03:40.000 --> 00:03:41.200 So I moved to SF. 83 00:03:41.200 --> 00:03:44.080 That's when, you know, I worked at a tech startup 84 00:03:44.080 --> 00:03:47.760 doing marketing and I met my co-founder Aaron there. 85 00:03:47.760 --> 00:03:50.480 He was in YC and he was in HR0 at the time. 86 00:03:50.480 --> 00:03:51.760 We became really good friends. 87 00:03:51.760 --> 00:03:54.320 And when I went back to LA to finish college, 88 00:03:54.320 --> 00:03:57.040 we had a call for 10 minutes and in that 10 minutes, 89 00:03:57.040 --> 00:03:58.880 we decided to start an app together 90 00:03:58.880 --> 00:04:00.720 and that later became glamour. 91 00:04:00.720 --> 00:04:03.440 I love everything Nicole is breaking down right now. 92 00:04:03.440 --> 00:04:06.160 She figured out a distribution system that worked 93 00:04:06.160 --> 00:04:08.640 and that she doubled down relentlessly on it. 94 00:04:08.640 --> 00:04:10.160 And this got me thinking. 95 00:04:10.160 --> 00:04:13.440 AI has made it so easy to build apps 96 00:04:13.520 --> 00:04:16.240 and build features but marketing and distribution 97 00:04:16.240 --> 00:04:19.200 has become harder and more important than ever before. 98 00:04:19.200 --> 00:04:21.360 So I decided to put together a free resource 99 00:04:21.360 --> 00:04:23.680 to help you get customers for your app. 100 00:04:23.680 --> 00:04:26.000 It's called the mobile app growth cheat sheet 101 00:04:26.000 --> 00:04:27.520 and inside we'll walk you through 102 00:04:27.520 --> 00:04:29.360 seven different distribution tactics 103 00:04:29.360 --> 00:04:32.480 that are working right now for apps in 2026. 104 00:04:32.480 --> 00:04:35.040 These aren't some made up ideas that I got from AI. 105 00:04:35.040 --> 00:04:36.640 These are the tactics and strategies 106 00:04:36.640 --> 00:04:38.480 that are actually working by the founders 107 00:04:38.480 --> 00:04:39.840 that come onto this channel 108 00:04:39.840 --> 00:04:43.040 for building apps making over $50,000 a month. 109 00:04:43.120 --> 00:04:44.480 This is the stuff that works 110 00:04:44.480 --> 00:04:46.560 and it's all right here for you to see. 111 00:04:46.560 --> 00:04:48.880 So if you're ready to focus on growth 112 00:04:48.880 --> 00:04:50.080 and getting customers, 113 00:04:50.080 --> 00:04:51.920 just head to the first link in the description 114 00:04:51.920 --> 00:04:53.440 and you can download it for free. 115 00:04:53.440 --> 00:04:55.120 All right, let's get back to the episode. 116 00:04:55.120 --> 00:04:56.160 I'm curious here. 117 00:04:56.160 --> 00:04:59.280 I mean, it seems like it just kind of worked right out of the gates. 118 00:04:59.280 --> 00:05:01.680 How did you find the idea for glam up? 119 00:05:01.680 --> 00:05:03.440 Did you know it was going to be really successful 120 00:05:03.440 --> 00:05:05.280 when you first came up with the idea? 121 00:05:05.280 --> 00:05:06.720 How did you validate it? 122 00:05:06.720 --> 00:05:07.360 Yeah, yeah. 123 00:05:07.360 --> 00:05:10.160 I mean, at the time I didn't know anything about apps 124 00:05:10.160 --> 00:05:12.960 in particular, I was actually going to real estate 125 00:05:12.960 --> 00:05:14.160 and consulting routes. 126 00:05:14.160 --> 00:05:16.240 But I did a little bit of e-com 127 00:05:16.240 --> 00:05:17.200 and during that time, 128 00:05:17.200 --> 00:05:19.200 my co-founder was an HF zero 129 00:05:19.200 --> 00:05:22.320 and they had other founders building consumer apps. 130 00:05:22.320 --> 00:05:23.840 One of them was UMax. 131 00:05:23.840 --> 00:05:26.400 It's a looks maxing app for guys 132 00:05:26.400 --> 00:05:28.720 and we loosely got inspired by it 133 00:05:28.720 --> 00:05:30.560 and we wanted to build a glow up app 134 00:05:30.560 --> 00:05:32.960 for a woman and makeup and we realized that 135 00:05:32.960 --> 00:05:35.680 there's no apps like that existing on the app store yet. 136 00:05:35.680 --> 00:05:38.400 So we thought that would be a really cool opportunity. 137 00:05:38.480 --> 00:05:39.360 For Sprout, 138 00:05:39.360 --> 00:05:42.480 we actually started when we were trying to pivot away 139 00:05:42.480 --> 00:05:43.840 from the beauty space 140 00:05:43.840 --> 00:05:46.160 and we were trying to target more college students 141 00:05:46.160 --> 00:05:47.680 and post college students 142 00:05:47.680 --> 00:05:50.000 because they have higher purchase and power. 143 00:05:50.000 --> 00:05:52.080 Interesting that these are the apps that work. 144 00:05:52.080 --> 00:05:54.160 They already had proven customers 145 00:05:54.160 --> 00:05:56.320 and playbooks for apps like these, which I love. 146 00:05:56.320 --> 00:05:57.600 Let's switch a little bit to growth, 147 00:05:57.600 --> 00:05:58.960 which is why I wanted to bring on the channel. 148 00:05:58.960 --> 00:06:01.840 You mentioned that you focus on the growth, the design. 149 00:06:01.840 --> 00:06:03.680 How have you been able to take four apps 150 00:06:03.680 --> 00:06:05.280 to over 100k per month? 151 00:06:05.600 --> 00:06:07.040 At a very high level, 152 00:06:07.040 --> 00:06:10.960 I think it's understanding consumer apps design principles. 153 00:06:10.960 --> 00:06:13.360 For example, how to design the welcome pages, 154 00:06:13.360 --> 00:06:15.680 the onboarding, how do you prime users 155 00:06:15.680 --> 00:06:17.520 into converting better? 156 00:06:17.520 --> 00:06:19.280 So that's on the design side. 157 00:06:19.280 --> 00:06:20.880 When it comes to the distribution, 158 00:06:20.880 --> 00:06:23.520 you need to think of the design of the app 159 00:06:23.520 --> 00:06:25.040 as part of your distribution. 160 00:06:25.040 --> 00:06:26.800 So you need to design the app in a way 161 00:06:26.800 --> 00:06:29.120 that's innately viral for social media 162 00:06:29.120 --> 00:06:30.960 and when that does happen, 163 00:06:30.960 --> 00:06:34.000 you can just start testing viral formats on social media. 164 00:06:34.080 --> 00:06:35.600 Once you find a winning strategy, 165 00:06:35.600 --> 00:06:37.280 you can just double down the scale. 166 00:06:37.280 --> 00:06:40.000 All right, let's talk about the distribution side of things. 167 00:06:40.000 --> 00:06:41.840 What do some of those numbers look like? 168 00:06:41.840 --> 00:06:44.720 Like how much reach and distribution do you need 169 00:06:44.720 --> 00:06:47.920 to have an app to hit over $100,000 a month? 170 00:06:47.920 --> 00:06:50.720 For glammo, we built it two years ago. 171 00:06:50.720 --> 00:06:53.040 At that time, we were doing faceless UGCs. 172 00:06:53.040 --> 00:06:54.800 At our peak in a month, 173 00:06:54.800 --> 00:06:58.160 we got around 40 to 15 million views on TikTok 174 00:06:58.160 --> 00:07:00.960 and I think around 200 million views on Instagram. 175 00:07:00.960 --> 00:07:02.480 For Sprout, late last year, 176 00:07:02.480 --> 00:07:05.280 we were doing an average of 100 million monthly views. 177 00:07:05.280 --> 00:07:07.440 We actually had a seven day period 178 00:07:07.440 --> 00:07:10.000 where we got a total of 400 million views, 179 00:07:10.000 --> 00:07:10.960 which is insane. 180 00:07:10.960 --> 00:07:13.520 And during our most scaling era, 181 00:07:13.520 --> 00:07:16.560 I would say we were managing around 200 182 00:07:16.560 --> 00:07:19.440 maybe a bit more active creators at the same time. 183 00:07:19.440 --> 00:07:20.480 That is crazy. 184 00:07:20.480 --> 00:07:22.800 This is the reality of building a consumer app. 185 00:07:22.800 --> 00:07:25.760 You really do need to reach an insane amount of people. 186 00:07:25.760 --> 00:07:27.440 I'd love if you could just break down 187 00:07:27.440 --> 00:07:29.440 this sort of distribution strategy. 188 00:07:29.440 --> 00:07:31.040 If you had to start over from scratch today 189 00:07:31.120 --> 00:07:32.320 with a new consumer app, 190 00:07:32.320 --> 00:07:34.000 which a lot of people are watching our channel, 191 00:07:34.000 --> 00:07:35.520 our building and consumer, 192 00:07:35.520 --> 00:07:36.560 what would be your playbook? 193 00:07:36.560 --> 00:07:37.520 What would be your steps 194 00:07:37.520 --> 00:07:39.760 to getting it to where some of your apps have been? 195 00:07:39.760 --> 00:07:40.960 So let's break it down. 196 00:07:40.960 --> 00:07:44.080 First one is finding your viral distribution strategy. 197 00:07:44.080 --> 00:07:46.720 I have a list of all the things that you can try out. 198 00:07:46.720 --> 00:07:48.400 First is Reddit Marketing. 199 00:07:48.400 --> 00:07:51.600 Second is TikTok and IG faces content. 200 00:07:51.600 --> 00:07:53.760 That includes slideshows, 201 00:07:53.760 --> 00:07:55.920 different variations of CTAs. 202 00:07:55.920 --> 00:07:57.840 Third one is face UGC. 203 00:07:57.840 --> 00:07:59.360 When it comes to that, you can do, you know, 204 00:07:59.360 --> 00:08:02.560 AI UGC or you can do actual UGC creators. 205 00:08:02.560 --> 00:08:04.320 And everything that I've mentioned above 206 00:08:04.320 --> 00:08:06.160 are more social media driven. 207 00:08:06.160 --> 00:08:07.840 But obviously if you have capital, 208 00:08:07.840 --> 00:08:10.000 you can do paid ads, influencer marketing. 209 00:08:10.000 --> 00:08:12.800 But I would say in order to find the viral strategy, 210 00:08:12.800 --> 00:08:16.480 try all of these maybe around two, three weeks at a time. 211 00:08:16.480 --> 00:08:18.720 And every time you try a new strategy, 212 00:08:18.720 --> 00:08:20.640 really mill the hell out of it. 213 00:08:20.640 --> 00:08:23.280 For example, if you are doing faceless content, 214 00:08:23.280 --> 00:08:25.200 you can try slideshows, you can try videos, 215 00:08:25.200 --> 00:08:27.520 you can try different ways that you can do the slideshows. 216 00:08:27.520 --> 00:08:29.200 You know, there's so many things that you can try 217 00:08:29.200 --> 00:08:31.680 within one category and just keep iterating 218 00:08:31.680 --> 00:08:33.600 and keep testing until you find one. 219 00:08:33.600 --> 00:08:36.000 Second is the proper UGC system. 220 00:08:36.000 --> 00:08:37.280 One thing that's really important, 221 00:08:37.280 --> 00:08:38.400 no matter what you do, 222 00:08:38.400 --> 00:08:40.720 is you need to have a deeper understanding 223 00:08:40.720 --> 00:08:42.240 of your app and your content 224 00:08:42.240 --> 00:08:43.920 more than your creators do. 225 00:08:43.920 --> 00:08:47.200 To get started, either you can just be your own UGC creator. 226 00:08:47.200 --> 00:08:49.520 But let's say if you are uncomfortable doing that, 227 00:08:49.520 --> 00:08:53.120 then you can just onboard two to ten creators, 228 00:08:53.120 --> 00:08:54.960 train them until they go viral. 229 00:08:55.040 --> 00:08:57.680 Once you find that, then you can scale it 230 00:08:57.680 --> 00:08:59.360 and build out a proper system. 231 00:08:59.360 --> 00:09:01.680 So in order to build a system out, 232 00:09:01.680 --> 00:09:02.880 there are a few steps. 233 00:09:02.880 --> 00:09:04.720 Step number one is sourcing. 234 00:09:04.720 --> 00:09:05.680 Whatever you do, 235 00:09:05.680 --> 00:09:07.360 you need to try to find the creators 236 00:09:07.360 --> 00:09:09.280 that fit your content strategy. 237 00:09:09.280 --> 00:09:11.200 For example, if it's talking head, 238 00:09:11.200 --> 00:09:13.040 you need to find creators are good at yapping, 239 00:09:13.040 --> 00:09:13.920 they're good at talking. 240 00:09:13.920 --> 00:09:15.360 If you're doing reaction videos, 241 00:09:15.360 --> 00:09:18.960 you need to find creators that are really good at facial expressions. 242 00:09:18.960 --> 00:09:21.600 And over here, you have inbound and outbound. 243 00:09:21.600 --> 00:09:23.760 For inbound, you can do application forms, 244 00:09:23.840 --> 00:09:27.040 put out inbound application forms in UGC group chats 245 00:09:27.040 --> 00:09:28.960 on Instagram, on Reddit, 246 00:09:28.960 --> 00:09:30.720 or on websites like SciShow. 247 00:09:30.720 --> 00:09:33.520 For outbound, you can hire some VA's 248 00:09:33.520 --> 00:09:36.080 to do outreach to micro influencers. 249 00:09:36.080 --> 00:09:38.720 And step two, it's onboarding. 250 00:09:38.720 --> 00:09:41.120 There are actually two sub steps here. 251 00:09:41.120 --> 00:09:42.320 The first one is interview. 252 00:09:42.320 --> 00:09:44.400 You want to get on an interview with them, 253 00:09:44.400 --> 00:09:45.360 vibe check them, 254 00:09:45.360 --> 00:09:48.240 and make sure that they are taking this campaign seriously. 255 00:09:48.240 --> 00:09:49.920 And for the actual onboarding, 256 00:09:49.920 --> 00:09:52.080 I do a course for all of my apps. 257 00:09:52.160 --> 00:09:56.160 So this is the creator course that I have built for Sprout. 258 00:09:56.160 --> 00:09:59.440 More than 50% of the creators that go through this course 259 00:09:59.440 --> 00:10:01.040 go viral within the first two weeks. 260 00:10:01.040 --> 00:10:02.960 And this is completely tailored to our app. 261 00:10:02.960 --> 00:10:04.640 First, we have a type form, 262 00:10:04.640 --> 00:10:08.160 and then I do a bunch of videos and modules 263 00:10:08.160 --> 00:10:09.680 to train our creators. 264 00:10:09.680 --> 00:10:12.960 There is a little example of how a module will look like. 265 00:10:12.960 --> 00:10:15.280 For example, when it comes to creating content, 266 00:10:15.280 --> 00:10:18.640 I will walk them through the content bank that we have. 267 00:10:18.640 --> 00:10:21.440 And we always have a quiz at the end of each module 268 00:10:21.440 --> 00:10:23.200 just to quality check on the creators 269 00:10:23.200 --> 00:10:25.280 and make sure that they have completed the course. 270 00:10:25.280 --> 00:10:27.440 And then third step is the management. 271 00:10:27.440 --> 00:10:30.080 So some apps, they hire influencers 272 00:10:30.080 --> 00:10:32.640 to manage UGC creators. 273 00:10:32.640 --> 00:10:36.320 Some other people, they will hire their top UGC creators, 274 00:10:36.320 --> 00:10:37.760 bring them on more full time 275 00:10:37.760 --> 00:10:39.680 to manage the rest of the creators. 276 00:10:39.680 --> 00:10:43.360 Some apps, they will manage them via Discord chat. 277 00:10:43.360 --> 00:10:46.000 You can have biweekly feedback calls, 278 00:10:46.000 --> 00:10:48.240 monthly feedback calls, whatever it is. 279 00:10:48.240 --> 00:10:50.160 Eventually, you'll have to figure out a system 280 00:10:50.240 --> 00:10:52.080 that works for your working style 281 00:10:52.080 --> 00:10:54.000 and the content strategies that you have. 282 00:10:54.000 --> 00:10:56.480 And then step four is once you're big enough, 283 00:10:56.480 --> 00:10:59.600 it's time for you to systemize and optimize even more. 284 00:10:59.600 --> 00:11:02.080 For example, you can start a referral system 285 00:11:02.080 --> 00:11:03.600 for all of your UGC creators. 286 00:11:03.600 --> 00:11:07.120 You can have dashboards to analyze the growth and analytics. 287 00:11:07.120 --> 00:11:09.120 So there are a lot of things that you can optimize 288 00:11:09.120 --> 00:11:11.200 and play around with when you're at that point. 289 00:11:11.200 --> 00:11:13.840 I think all in all, it's really important 290 00:11:13.840 --> 00:11:17.200 to turn virality into a system in a process. 291 00:11:17.280 --> 00:11:21.280 It might be lucky at the start to get a viral video 292 00:11:21.280 --> 00:11:23.280 but to maintain going viral. 293 00:11:23.280 --> 00:11:25.040 I don't really believe that it's luck. 294 00:11:25.040 --> 00:11:27.520 I do see myself as a very lucky person 295 00:11:27.520 --> 00:11:31.760 but I think you can always maximize the service area of your luck. 296 00:11:31.760 --> 00:11:33.760 What I love the most about this kind of system 297 00:11:33.760 --> 00:11:36.560 that you shared is the education component of it. 298 00:11:36.560 --> 00:11:37.920 There's a whole training element 299 00:11:37.920 --> 00:11:40.480 and by kind of systemizing it into 300 00:11:40.480 --> 00:11:42.400 here's what good content looks like. 301 00:11:42.400 --> 00:11:43.760 Here's how to be successful. 302 00:11:43.760 --> 00:11:45.680 You had a lot more success like that. 303 00:11:45.840 --> 00:11:48.320 This is the future of building apps. 304 00:11:48.320 --> 00:11:50.160 It's not about the features that you build. 305 00:11:50.160 --> 00:11:52.720 It's not about using AI to code it up. 306 00:11:52.720 --> 00:11:54.240 It's about distribution. 307 00:11:54.240 --> 00:11:55.760 Your system is really, really cool 308 00:11:55.760 --> 00:11:58.160 and I think people watching this are going to love it. 309 00:11:58.160 --> 00:11:59.760 I want to switch topics a little bit 310 00:11:59.760 --> 00:12:01.840 and take a look at your apps that you built. 311 00:12:01.840 --> 00:12:04.240 Would you be able to give me a demo of these apps 312 00:12:04.240 --> 00:12:06.400 that make over $100,000 a month? 313 00:12:06.400 --> 00:12:07.200 Yeah, for sure. 314 00:12:07.200 --> 00:12:08.640 So when it comes to glam up, 315 00:12:08.640 --> 00:12:09.920 there's the welcoming screen 316 00:12:09.920 --> 00:12:12.160 and the onboarding questions afterwards. 317 00:12:12.160 --> 00:12:15.280 You are able to choose which scan you want. 318 00:12:15.280 --> 00:12:18.480 You can click in and start uploading a picture of yourself 319 00:12:18.480 --> 00:12:19.920 where you can take a selfie. 320 00:12:19.920 --> 00:12:22.400 After that, if you become a paying user, 321 00:12:22.400 --> 00:12:24.080 we will basically scan your face 322 00:12:24.080 --> 00:12:26.000 and give you color analysis or 323 00:12:26.000 --> 00:12:28.560 blow up guides, different makeup looks on your face 324 00:12:28.560 --> 00:12:30.080 and product recommendations. 325 00:12:30.080 --> 00:12:31.200 When it comes to Sprout, 326 00:12:31.200 --> 00:12:34.400 we have the welcome pages, the onboarding questions 327 00:12:34.400 --> 00:12:36.720 and then you will see different job postings 328 00:12:36.720 --> 00:12:38.320 according to your onboarding questions. 329 00:12:38.320 --> 00:12:39.520 They're all tailored to you. 330 00:12:39.520 --> 00:12:40.960 If you try swiping right, 331 00:12:40.960 --> 00:12:42.720 we will just automatically apply for you 332 00:12:42.720 --> 00:12:43.840 on the company website. 333 00:12:43.920 --> 00:12:44.960 And if you swipe left, 334 00:12:44.960 --> 00:12:46.400 just skip that drop title. 335 00:12:46.400 --> 00:12:50.080 And you can do tailor resumes all that stuff too. 336 00:12:50.080 --> 00:12:51.840 Cool, and on a similar note, 337 00:12:51.840 --> 00:12:53.440 what do you build these apps in 338 00:12:53.440 --> 00:12:56.000 and what do you use to manage all these creators 339 00:12:56.000 --> 00:12:59.280 and do tens or hundreds of millions of views 340 00:12:59.280 --> 00:13:01.920 for an app that's doing over $100,000 a month? 341 00:13:01.920 --> 00:13:04.640 We use React Native for app building, 342 00:13:04.640 --> 00:13:07.120 revenue cut for revenue tracking, 343 00:13:07.120 --> 00:13:08.400 super wall for paywall. 344 00:13:08.400 --> 00:13:10.960 You can use posthawk for data analytics. 345 00:13:11.040 --> 00:13:14.320 SciShift is the easiest way to recruit UGC creators. 346 00:13:14.320 --> 00:13:16.720 We use ATO for CRM systems 347 00:13:16.720 --> 00:13:19.840 and obviously you can build your own portals out 348 00:13:19.840 --> 00:13:21.280 depending on what you need. 349 00:13:21.280 --> 00:13:23.040 All right, well, thanks for sharing that. 350 00:13:23.040 --> 00:13:24.880 Last question that we ask all founders to come on, 351 00:13:24.880 --> 00:13:25.760 starter story. 352 00:13:25.760 --> 00:13:28.000 If you go back in time, stand on 353 00:13:28.000 --> 00:13:30.720 young Nicole's shoulders before you build anything. 354 00:13:30.720 --> 00:13:32.560 What advice would you have for anyone watching this channel 355 00:13:32.560 --> 00:13:34.960 that wants to build apps doing millions like you? 356 00:13:34.960 --> 00:13:37.200 There are a lot of things from a business perspective. 357 00:13:37.200 --> 00:13:39.120 The advice I would give myself is 358 00:13:39.120 --> 00:13:42.160 try to always enjoy the journey instead of the results. 359 00:13:42.160 --> 00:13:44.000 There are always bigger numbers to chase, 360 00:13:44.000 --> 00:13:45.600 more users that you want to acquire, 361 00:13:45.600 --> 00:13:47.600 but staying present with who you are 362 00:13:47.600 --> 00:13:50.800 and just simply enjoying being a builder. 363 00:13:50.800 --> 00:13:53.040 I think that's something that a lot of the times 364 00:13:53.040 --> 00:13:56.160 people can overlook, but I think that's the best part. 365 00:13:56.160 --> 00:13:57.440 Well, that's great advice. 366 00:13:57.440 --> 00:13:58.800 Thanks to Nicole for coming out of the channel. 367 00:13:58.800 --> 00:14:00.080 Congrats on all your success. 368 00:14:00.080 --> 00:14:01.520 Hopefully, have you back on the channel 369 00:14:01.520 --> 00:14:02.880 soon to talk more about growth. 370 00:14:02.880 --> 00:14:04.160 But thanks for coming on. 371 00:14:04.160 --> 00:14:04.800 Thank you, Pat. 372 00:14:04.800 --> 00:14:05.920 Happy to go on. 373 00:14:05.920 --> 00:14:06.720 All right, Gus. 374 00:14:06.720 --> 00:14:08.240 Producer of Starter Story. 375 00:14:08.240 --> 00:14:09.360 What do you think of this one? 376 00:14:09.360 --> 00:14:12.240 My first thought is that there's like levels to the game. 377 00:14:12.240 --> 00:14:14.560 Like she has this like really built out system. 378 00:14:14.560 --> 00:14:17.280 And I can imagine a beginner watching this thing. 379 00:14:17.280 --> 00:14:19.520 Like I'm just struggling to post one thing 380 00:14:19.520 --> 00:14:21.440 that she has like hundreds of people on it. 381 00:14:21.440 --> 00:14:23.120 And I don't mean that in a discouraging way. 382 00:14:23.120 --> 00:14:25.760 It just it reminds me like there's like a beginner level 383 00:14:25.760 --> 00:14:28.320 and an expert and she's playing on expert mode. 384 00:14:28.320 --> 00:14:30.080 Yeah, I think you said it perfectly. 385 00:14:30.080 --> 00:14:33.360 A lot of people think, okay, well post one video on TikTok. 386 00:14:33.360 --> 00:14:34.400 Let's see what happens. 387 00:14:34.400 --> 00:14:36.560 No, this is a whole different level. 388 00:14:36.560 --> 00:14:37.920 And I wanted her to talk about that 389 00:14:37.920 --> 00:14:41.600 because that is the level that you need to be at. 390 00:14:41.600 --> 00:14:45.120 To be doing anything serious in consumer right now. 391 00:14:45.120 --> 00:14:47.600 Like AI is getting easier to build obviously, 392 00:14:47.600 --> 00:14:50.240 but it's also getting easier to create content 393 00:14:50.240 --> 00:14:52.480 whether that's scripting, production, whatever. 394 00:14:52.480 --> 00:14:54.080 If you're watching this right now, 395 00:14:54.080 --> 00:14:56.080 you need to get to a higher level than, 396 00:14:56.080 --> 00:14:59.200 hey, let me create one piece of content this week or this month. 397 00:14:59.200 --> 00:15:00.880 If you want to be in the game, 398 00:15:01.040 --> 00:15:04.400 this is the kind of mindset you have to have. 399 00:15:04.400 --> 00:15:06.480 Yeah, there, I don't know where I heard it from. 400 00:15:06.480 --> 00:15:08.640 Probably some podcasts I listened to, but it's like, 401 00:15:08.640 --> 00:15:11.120 when you finally see people playing at like the highest level, 402 00:15:11.120 --> 00:15:14.720 you sort of like, I'm having an introspective moment of like, 403 00:15:15.520 --> 00:15:19.200 oh, I thought I was trying, but I'm not really trying. 404 00:15:21.440 --> 00:15:23.520 And then I think it just, I've said this before, 405 00:15:23.520 --> 00:15:26.480 is the most successful people it seems. 406 00:15:26.480 --> 00:15:28.080 Really have a system. 407 00:15:28.080 --> 00:15:30.880 We've talked to dozens of people and they just have like, 408 00:15:30.880 --> 00:15:35.920 they really broken it down into like the micro steps to take for growth 409 00:15:35.920 --> 00:15:37.440 or building or whatever the case may be. 410 00:15:37.440 --> 00:15:39.040 It's a whole system behind it. 411 00:15:39.040 --> 00:15:41.280 Now, just like, what's on my mind today? 412 00:15:41.280 --> 00:15:42.720 What am I going to post today? 413 00:15:42.720 --> 00:15:44.160 Yeah, I know that's the difference between 414 00:15:44.160 --> 00:15:46.560 just wanting to create content for fun and build things for fun, 415 00:15:46.560 --> 00:15:47.840 which there's no problem with that. 416 00:15:47.840 --> 00:15:50.160 And there's lots of people that are successful for doing that. 417 00:15:50.800 --> 00:15:52.880 But then there's people that find a system. 418 00:15:52.880 --> 00:15:53.680 They see it works. 419 00:15:53.680 --> 00:15:56.800 They scale an app to 100K and then they do it on three more apps. 420 00:15:56.880 --> 00:15:59.920 And in my opinion, that's the entrepreneur. 421 00:15:59.920 --> 00:16:02.240 That's the true entrepreneur is when something works, 422 00:16:02.240 --> 00:16:04.720 you keep doing it until it doesn't work anymore. 423 00:16:04.720 --> 00:16:06.800 And I think then Nicole is a great example of that. 424 00:16:06.800 --> 00:16:09.520 So if you're looking for a system that works, 425 00:16:09.520 --> 00:16:12.880 we put together something special where you will see all different ways 426 00:16:12.880 --> 00:16:14.960 to grow a mobile app in 2026. 427 00:16:14.960 --> 00:16:16.720 I'll put a link down there in the description. 428 00:16:16.720 --> 00:16:20.160 You can download it for free to find ways to grow your app, 429 00:16:20.160 --> 00:16:22.560 try a bunch of stuff, see what works when something does, 430 00:16:22.560 --> 00:16:25.200 double down on it, think it's worth checking out. 431 00:16:25.280 --> 00:16:27.120 All right, we'll see you guys in the next one. 432 00:16:27.120 --> 00:16:28.120 Peace.