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The reason we get stuck in our businesses because we either have a belief that is incorrect,

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there's this character trait that we lack or there's a skill deficiency.

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Welcome to the game where we talk about how to get more customers, how to make more

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customers, how to keep them longer in the many failures and lessons we have learned along the way.

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I hope you enjoy and subscribe.

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If you're stuck in your business then this video will help you get unstuck.

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So this morning I was reached out to you by a business owner who's doing about one and a half

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million dollars a month in revenue and he was like hey man I'm kind of stuck doing what I'm doing

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and I just don't know anyone who's in my space who does more than two million dollars a month

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and he's in the online marketing space, a generalist so just mass market.

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And I thought that was really interesting and we had a good conversation about it and so I wanted

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to share what we talked about and so the first thing is I completely oppose that viewpoint and

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I think this is so interesting because the reason we get stuck in our businesses because we either

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have a belief that is incorrect there's this character trait that we lack or there's a skill

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deficiency. We don't know how to do what we need to do we don't know how to be who we need to be

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we don't believe what we need to believe right that's what we think about the world and so whenever

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I'm looking at a business or business owner or myself and I'm stuck at a certain level I think

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is this a belief that I'm lacking or that that's wrong is it a trait that I have that I need or I

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need to change or is there a skill right and a lot of times it depends on who you're talking to but

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you need all three and a lot of people who are just really good at character development only

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talk about traits people really get skill development only talk about skills and people who are

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kind of like a little bit more woo only talk about beliefs but you need all three right and so when I

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was talking to this guy he said you know just no one's no one's in the online space making more

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than two million dollars a month and I thought this was interesting because when I came into the

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gym space which are with our first company there was no news making more than three million dollars a

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year in that space and those you don't know you know we grew that company to 30 million dollars a

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year plus and so we 10xed with the biggest person in the space was doing at the time and so a lot

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of that's kind of like running the four minute mile for the first time is like just because no one

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has done it doesn't mean it's not possible and so you know for this individual I was like well break

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it down to physics right break it down to like tell me why you think that you can't get past that no

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one excuse me that no one can get past two million dollars a month like why right is that is it not

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is there not enough customers right and he's mass market so of course there's enough customers

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like so so tell me like why can you not do it right and so as we're talking about this I want you

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to think like think about your business right I get reached out to all the time like hey I'm doing

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a million you know two million dollars a year I'm doing five million dollars a year I'm doing ten

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million dollars a year I just don't think we can grow any bigger within our market now there

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are real market constraints right so for example if you were if you were serving chiropractors and

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there's 50,000 chiropractor in the United States if you had all 50,000 of them then yes you wouldn't

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be able to grow in that space and then at that point you could grow adjacent and so then at that

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point your business will still would continue to grow and it's normal for businesses to go vertical

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to vertical and expand horizontally in that way but in if you're in a mass market business or a

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business that serves consumers in any any way the entire marketplace is your base and so when

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he said that he just known anyone who's doing over two million dollars a month that is a belief

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issue right I'm like well let me give you this one to think with well if you have ten competitors

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and each of them we're doing two million dollars a month then it means that one of you could be

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better than all of you and make twenty million dollars a month say with that for a second think

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about it because when I when I looked at the gym space when I got into the very beginning I looked

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at all of the people who were out there and I saw that all of them were doing one to three million

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dollars a year and so I was like if I'm better than all of them then I should be able to do thirty

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million I should be able to add up all of their businesses and that should be what my business

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should be able to do and so if you think about like that like it is a hundred percent that way how

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much do people spend on logistics and you know fulfillment right how much do people spend in

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consumer can you imagine Jeff Bezos like in the in the early days of amazon thinking to himself like well

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like you just can't get past ten million dollars a year yep just can't get past a hundred million

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dollars a year like there are so many people the reason that people get limited is because of their

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beliefs and the reality is because they don't have one of those three things and so with this individual

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I first started with the belief I said do you believe it's possible that you can get there because like

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if we don't have that then nothing can happen right and so I was like well let's just add up all

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your competitors is there any reason that you couldn't just get all of their revenue right I was like

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well no okay cool so that one's done hey guys real quick if you're new to the podcast I have a book

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on amazon it's called one hundred million dollar offers that over eight thousand five star reviews

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and it has almost a perfect score you can get it for ninety nine cents on Kindle the reason I bring

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it up is that I put over a thousand hours into writing that book and it's my biggest gift for

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communities so it's my very shameless way of trying to get you to like me more and ultimately make

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more dollars to that later on in your business career I can push the partner with you so that's my

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gift go check it out amazon and back to the show um traits well this one is like are you are you

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patient enough to see it out with which and part of that comes to the fact of like if you believe

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you're making a positive impact right and you believe that your product or service really is

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benefiting the world which is honestly what I think one of the biggest issues is a lot of people

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don't really genuinely when they look at themselves in the mirror at night believe that the product

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is good enough and so subconsciously they do not push it further than to meet their own individual

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needs think about that for a second like if you if you've matched your own individual like you've

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you've you've capped out your ability to spend money and and like your ability to generate money

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the only reason to make more money past that if you're a software individual is because you

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actually believe the thing that you have is going to help more people and so it shifts from being

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a self-centered focus to an other center focused um process right and so that person may not have the

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traits or the like to have that like to do that right and the third is like he might not be able to

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grow because he lacks the skills like he might not have the skills of of recruiting somebody to

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open a new sales channel right he might not have the he might not have the skill himself to do it

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or the skill to find someone because those are two different ways to think about it like you can

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always acquire the skill which is how do I do it uh or you can have the you know probably the

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wealthier mindset of like well who can do this right and so then you can make you can approach that

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but as long as you know what needs to happen then you can find the who now if you are completely

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unaware because I get this question all the time um like well what at what point do I bring someone

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into like run my business for me so I had someone and asked me this yesterday um they're making

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I think like 50 or 100 grand a month I can't remember what it was and I was like dude like you're

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just starting you don't know me like you're just getting into the game like what's the you know

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I mean like you don't need to like is your market cap is there a reason that you like why do you

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want to do this right um and I think it's because they didn't really believe in the thing right that

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they're selling because if you believe in the thing that you want to you want to be the one who's

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driving it you know and continuing to grow it over time so anyways um all that's to say right now if

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you're stuck right are you perceive yourself to be stuck I would break down is there an actual cap

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on how big my market is right and have I sold a hundred percent of my marketplace I sold 30 percent

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of my marketplace and if you're in like the one percent of your marketplace or half a percent

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of your marketplace or point one percent of your marketplace you haven't capped your market

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you just have capped your skill or your beliefs or your traits and so then I would look at okay well

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if all my competitors are doing this put together then there's no reason I can't get all of that or

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half of that if I were way better than all of them right if you were better because each one of

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those businesses has a specific way they acquire customers a specific way fulfilling those

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customers right and so if you knew how to do each one of those things and you did it better than

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them then there's no reason that you couldn't beat them right and so if you think about that then

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then then all of a sudden that should break the limit that you have on how much you can actually

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make within your current vehicle then you get forced to look at the other two which is like is

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there a trait that I lack or is there a skill that I lack uh in getting to where I want to go and so

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this was the conversation I had with him at the end of conversation he's like wow I guess I can

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get this thing to 10 million dollars a month etc and I was like right and so um that was the entire

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purpose of this video is that if you were stuck and you were thinking that you are capped um you might

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be but it's not because of your market oftentimes it's because of your beliefs a trait or a skill

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that you lack and then figuring out which one it is and then attacking it is usually the way to go

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through it so anyways hope you found value in this video keeping awesome hope you like my mobile studio

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setup we're uh we're rocking the Colorado mountains it's beautiful up here and I hope you guys

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are having an amazing day can you guys say bye