WEBVTT

1
00:00:00.000 --> 00:00:28.000
What it is Bradley back again with another

2
00:00:28.000 --> 00:00:33.080
episode of Dropboms today in the studio folks I am piping in a frickin champ you

3
00:00:33.080 --> 00:00:36.280
probably heard of them before if you haven't you're about to his name's Alex

4
00:00:36.280 --> 00:00:43.480
Harmosey. He's the CEO of Jim launch okay he's got a meal company he's probably

5
00:00:43.480 --> 00:00:47.320
got more companies than I even know about but the reason I brought this cat on

6
00:00:47.320 --> 00:00:52.480
is one reason but dude used to sleep on the floor have no money whatsoever and

7
00:00:52.480 --> 00:00:58.040
then he started frickin a few businesses and now he's a multi multi multi damn

8
00:00:58.040 --> 00:01:04.280
near I don't even know it might end up he might end up a billionaire smart son

9
00:01:04.280 --> 00:01:08.960
of a bitch folks you better pay attention to this one we're not gonna talk much

10
00:01:08.960 --> 00:01:14.240
about covid although I want to bring up covid welcome Alex Harmosey what's

11
00:01:14.240 --> 00:01:18.560
up buddy what's up thank you so much for the intro honor to be here actually

12
00:01:18.560 --> 00:01:20.920
I'm pumped to be here more than anything I've been looking forward to this

13
00:01:20.920 --> 00:01:25.320
podcast for since it's been the calendar well so have I man because I'll tell

14
00:01:25.320 --> 00:01:28.320
you dude when when when when me and you first started talking I'm thinking god damn

15
00:01:28.320 --> 00:01:33.960
dude if this dude ran light speed I'd already be a billionaire because dude you

16
00:01:33.960 --> 00:01:38.480
didn't you do stats you know you you know what you're doing you're quick you're

17
00:01:38.480 --> 00:01:45.160
still cool like usually you got to be some sort of techie nerd type to be like

18
00:01:45.160 --> 00:01:51.320
you so you've got like the techie nerd that that I can't you seem to be and you

19
00:01:51.320 --> 00:01:55.480
got the cool so you're like a unique mix of things and then also you you know

20
00:01:55.480 --> 00:01:59.160
how to build culture you know how to build brands like where'd you learn all this

21
00:01:59.160 --> 00:02:09.640
shit everywhere you know Google I mean I say that half jokingly but I say that

22
00:02:09.640 --> 00:02:14.360
in a lot of seriousness I think so one of the the major beliefs that we've that

23
00:02:14.360 --> 00:02:18.280
I've espoused in our whole community is is knowing what the path looks like in

24
00:02:18.280 --> 00:02:22.520
terms of leveling up as an entrepreneur and at least how I saw it was in the

25
00:02:22.520 --> 00:02:26.480
beginning you're acquiring skills the next level you're acquiring character

26
00:02:26.480 --> 00:02:31.400
traits and then after that you're you're breaking and challenging beliefs and I

27
00:02:31.400 --> 00:02:35.560
see that as as as three steps that continue to repeat themselves over and over

28
00:02:35.560 --> 00:02:39.200
again at each level and so like in the beginning you're learning how to

29
00:02:39.200 --> 00:02:42.320
market and sell right you're trying to learn how to promote learn how to get

30
00:02:42.320 --> 00:02:45.280
people to buy stuff right you're you don't even know what you're selling you're

31
00:02:45.280 --> 00:02:50.200
just trying to get somebody to give you money right and then you start and

32
00:02:50.200 --> 00:02:52.520
stop and you're shiny object and you're like you start doing this thing you

33
00:02:52.520 --> 00:02:55.080
start doing that thing right you're you're going all over the place because you

34
00:02:55.080 --> 00:02:58.840
don't have the character traits that allow you to be disciplined and patient and

35
00:02:58.840 --> 00:03:02.160
consistent right and so it's like you had these skills but you weren't applying

36
00:03:02.160 --> 00:03:04.800
them because you didn't have the character traits and so first you learn the

37
00:03:04.800 --> 00:03:08.720
skill then you learn the character traits and then you change your beliefs about

38
00:03:08.720 --> 00:03:12.680
what you should be doing for fulfillment what you should be doing is the

39
00:03:12.680 --> 00:03:15.880
opportunity view whether you're gonna use to package your skills and ultimately

40
00:03:15.880 --> 00:03:19.480
monetize them in and then you kind of start over again you're like okay what

41
00:03:19.480 --> 00:03:21.760
skill don't need to learn now I learned how to sell but now I got to learn how to

42
00:03:21.760 --> 00:03:24.720
how to how to train someone else to sell then I got to learn how to manage a

43
00:03:24.720 --> 00:03:27.800
sales team then I got to learn how to I used to learn how to market but then I

44
00:03:27.800 --> 00:03:30.760
got to learn how to run a graphics department and a and a video department and

45
00:03:30.760 --> 00:03:34.680
copywriting and traffic and media right and you're like oh wow so I had to

46
00:03:34.680 --> 00:03:39.040
learn each of those skills myself so that I could then teach someone then also

47
00:03:39.040 --> 00:03:42.840
call someone else out on their BS if they're like well that's not possible you're

48
00:03:42.840 --> 00:03:49.680
like that's the right now see right there dude that that is my problem because I was

49
00:03:49.680 --> 00:03:52.760
about to say why do you have to learn it yourself because you don't have to if

50
00:03:52.760 --> 00:03:55.960
you try to be everything to everybody you're gonna end up a small-ass

51
00:03:55.960 --> 00:04:00.760
company which again you've grown your company to how much now we did 37 million

52
00:04:00.760 --> 00:04:05.200
luster be so dude that's like like do you think it's hard getting to

53
00:04:05.200 --> 00:04:09.680
frickin thirty-seven million dollars it's it's it's it's it's I think the

54
00:04:09.680 --> 00:04:14.440
percentages are astronomical that most companies like quite a bit first year

55
00:04:14.440 --> 00:04:20.800
then after like let's say 92% then after that out of the small fraction that

56
00:04:20.800 --> 00:04:26.480
actually make it a year of 92% of those will never reach more than ten

57
00:04:26.480 --> 00:04:33.240
million dollar revenue so you're against all odds and I'm telling you and you

58
00:04:33.240 --> 00:04:38.000
just said it you learned it so you could call people on their bullshit for me

59
00:04:38.000 --> 00:04:43.080
that's what I cannot do I go back I say man I need the system to do this I you

60
00:04:43.080 --> 00:04:45.920
know let's make it do that and then like seven months later it's like where

61
00:04:45.920 --> 00:04:49.280
are we and they're like well you know it takes time and I'm like oh okay well

62
00:04:49.280 --> 00:04:53.480
let me know you know and dude if I knew how to code I could walk back there and

63
00:04:53.480 --> 00:04:57.120
be like bullshit bro this should have been done six months ago you're out

64
00:04:57.120 --> 00:05:04.160
you're out you're out you know what Elon Musk has he's he's an expert at so

65
00:05:04.160 --> 00:05:07.640
many things and I think that's what's allowed him I mean a zillion other reasons

66
00:05:07.640 --> 00:05:11.440
but one of the reasons they've been able to innovate so well and create so

67
00:05:11.440 --> 00:05:16.000
many unique companies is because he knows a lot about programming he knows a lot

68
00:05:16.000 --> 00:05:19.040
about mechanical engineering he knows a lot about electrical engineering he knows

69
00:05:19.040 --> 00:05:23.000
a lot about chemistry and plastics and materials and he knows how to

70
00:05:23.000 --> 00:05:25.800
market he knows how to promote and he knows how to do PR and he knows how to

71
00:05:25.800 --> 00:05:29.240
recruit and so all of those things are skills that he had to lace together and

72
00:05:29.240 --> 00:05:35.840
at least for me like I don't need to be able to know how to do every single

73
00:05:35.840 --> 00:05:41.000
thing but I the biggest skill that I think we right as CEOs have to know is how to

74
00:05:41.000 --> 00:05:46.800
be able to recognize true talent and there's so many people that talk to talk

75
00:05:46.800 --> 00:05:52.400
and sound pretty and look good but like over time you develop the pattern

76
00:05:52.400 --> 00:05:56.880
recognition like I think you're foolish it like I think you sound good but I

77
00:05:56.880 --> 00:06:03.120
don't think I don't think you have the grit you know and yeah it gets back to

78
00:06:03.120 --> 00:06:08.360
the big point it's like I need to be able to know what's happening so that I can

79
00:06:08.360 --> 00:06:13.880
say whether it's good or not or how it needs to be improved and fortunately the

80
00:06:13.880 --> 00:06:18.600
the areas that I don't know the most about like finance in HR I don't really like I

81
00:06:18.600 --> 00:06:24.440
haven't had the desire to learn about that I think we had enough interpersonal

82
00:06:24.440 --> 00:06:29.200
awareness to be like this person comes heavily vetted I talked to there talked

83
00:06:29.200 --> 00:06:33.040
to all of the CEOs they worked with before I looked at the track record and then

84
00:06:33.040 --> 00:06:36.760
immediately within the first week I felt relief and the things that were doing

85
00:06:36.760 --> 00:06:39.960
made sense to me and then I would check with other people that I know they're

86
00:06:39.960 --> 00:06:45.720
just as smart and I have my other finance buddies interview that person to vet

87
00:06:45.720 --> 00:06:50.000
them because their skillset not mine right and so that's that's how I try and

88
00:06:50.000 --> 00:06:54.360
cover the blind spots on the areas that I don't know but for me at least a CEO

89
00:06:54.360 --> 00:06:59.320
product marketing are product and acquisition are the two things that I feel

90
00:06:59.320 --> 00:07:04.520
like I have to know better than just about anyone and acquisition comes to all

91
00:07:04.520 --> 00:07:08.840
forms marketing sales lead you know lead nurture the follow up sequences pages

92
00:07:08.840 --> 00:07:13.080
funnels traffic by like I need to know that stuff really well and then to the same

93
00:07:13.080 --> 00:07:16.680
degree the product right I need to know more specifically what it's supposed to

94
00:07:16.680 --> 00:07:23.440
do not have a lines of code but what the problem it's supposed to solve is how

95
00:07:23.440 --> 00:07:34.320
much time per day did you spend getting up to speed learning so I right now work

96
00:07:34.320 --> 00:07:44.680
still 12 hours a day six days a week and I haven't really stopped and you

97
00:07:44.680 --> 00:07:47.800
haven't really what I haven't stopped that that's I still do that I don't I don't

98
00:07:47.800 --> 00:07:55.800
have kids my wife works with me we only need a half day you know to to feel

99
00:07:55.800 --> 00:08:00.680
recharged or whatever and we start super early we start at four or five in the

100
00:08:00.680 --> 00:08:04.640
morning and we usually go and so four or five so that's kind of our schedule four

101
00:08:04.640 --> 00:08:07.720
or five in the morning four or five at night and then we just take out you know

102
00:08:07.720 --> 00:08:12.200
last three hours of every day it's just me and my wife and we have dinner and you

103
00:08:12.200 --> 00:08:16.920
know just rest and hang out and then we do it all over the next day and that's

104
00:08:16.920 --> 00:08:21.960
that's I've done the same thing since I started and folks if you guys can't see

105
00:08:21.960 --> 00:08:25.680
them because you're listening to the audio you can check us out on youtube youtube

106
00:08:25.680 --> 00:08:31.320
.com forward slash VT as in virtual training Bradley LEA so you can see the

107
00:08:31.320 --> 00:08:34.840
dude the dude's all ripped so dude you have to be you have to be working out

108
00:08:34.840 --> 00:08:41.680
some during part of that 12 hours usually I work out after work I've just

109
00:08:41.680 --> 00:08:45.320
recently started working out first thing I've done all different times usually

110
00:08:45.320 --> 00:08:48.480
just depends on what work I'm doing at what time I'd say if I'm in a heavy

111
00:08:48.480 --> 00:08:51.680
build mode I tend to do my most creative work in the mornings and so I want

112
00:08:51.680 --> 00:08:54.480
like I get out of bed and I already have things I want to start working on and

113
00:08:54.480 --> 00:08:59.040
then at the end of the day my brain's tired by my body's fresh and so then I'll

114
00:08:59.040 --> 00:09:03.920
work out if I have to make more like strategic decisions and like have to

115
00:09:03.920 --> 00:09:07.920
like talk to people in training coach like the team then I'll probably work out

116
00:09:07.920 --> 00:09:12.240
in the morning so that I'm mentally sorry physically a little bit more calm and

117
00:09:12.240 --> 00:09:16.400
then I can go into the meetings like without my like aggressive aggressive side

118
00:09:16.400 --> 00:09:22.320
for bringing me back a little bit you used to sleep on couches and be just like

119
00:09:22.320 --> 00:09:26.360
broke where you're still like fitness but just broke because I know a lot of dudes

120
00:09:26.360 --> 00:09:30.360
that are so into the gym like they always make fun of me because you know I got

121
00:09:30.360 --> 00:09:32.760
a little love handle there I was like you know hey want you to do a

122
00:09:32.760 --> 00:09:35.200
once put a little weight on that bar and I'm like once put a little fucking

123
00:09:35.200 --> 00:09:39.840
money in the bank at the end of the day like you can screw with me about being

124
00:09:39.840 --> 00:09:44.440
buffed but but dude I can screw with you about being broke you got both things

125
00:09:44.440 --> 00:09:51.520
covered but back in the day I was obsessed with fitness until the day open my

126
00:09:51.520 --> 00:09:56.080
business and then I it automatically took a back seat so you were you were in

127
00:09:56.080 --> 00:10:02.220
shape then yes I've been in shape I mean I've been training since I was 13 so I

128
00:10:02.220 --> 00:10:05.800
had a six pack when I was 14 years old like I've never been in like out of

129
00:10:05.800 --> 00:10:11.480
shape I think big picture I've always seek status and so really the things

130
00:10:11.480 --> 00:10:15.560
that would get me girls and so you know when I was in high school what got you

131
00:10:15.560 --> 00:10:20.000
girls is like at least I thought was being in shape and you know that's what I

132
00:10:20.000 --> 00:10:29.000
thought in college it was doing well and then getting a good job afterwards so I

133
00:10:29.000 --> 00:10:32.320
did super well I did better in college than I did in high schools I didn't really

134
00:10:32.320 --> 00:10:36.040
care as much but then then I got a management consulting job I finished in

135
00:10:36.040 --> 00:10:38.680
three years I was president of fraternity I did all the things that you're

136
00:10:38.680 --> 00:10:42.680
supposed to do to get status in that community and then as soon as I graduated I

137
00:10:42.680 --> 00:10:48.560
realized none of that matters you just got to be rich as shit and so and so all

138
00:10:48.560 --> 00:10:53.800
of my focus went to towards business but the habits of like it's hard to

139
00:10:53.800 --> 00:10:57.200
unlearn knowing what like I can't I know what I'm eating every day because I've

140
00:10:57.200 --> 00:11:00.160
been doing it for so long like I don't it doesn't take any mental energy and

141
00:11:00.160 --> 00:11:04.840
then like training it takes so little energy to maintain what you spent years

142
00:11:04.840 --> 00:11:08.960
building that I can work out twice a week for 30 minutes and I can maintain

143
00:11:08.960 --> 00:11:15.720
like what I look like so you were sleeping on the floor which best basically

144
00:11:15.720 --> 00:11:20.240
meant you had no money your parents weren't rich what were they middle class so

145
00:11:20.240 --> 00:11:26.040
my dad's a doctor but I had a very so he was like hey you should use you should

146
00:11:26.040 --> 00:11:32.480
just take over my practice okay he's a plastic surgeon so yeah he does yeah

147
00:11:32.480 --> 00:11:38.920
he does well but I never wanted anyone and this is my own ego I never wanted

148
00:11:38.920 --> 00:11:43.280
anyone to say you were successful because of your dad now that being said my dad

149
00:11:43.280 --> 00:11:47.080
loved me and he supported me and he put me in you know good school so like I can

150
00:11:47.080 --> 00:11:49.400
never really get around that right you give me good genetics whatever you want to

151
00:11:49.400 --> 00:11:54.040
say right but in so far it's like I saved the money for me working as a

152
00:11:54.040 --> 00:12:00.040
management consultant for two years I saved 60 grand when I was 22 I'd save

153
00:12:00.040 --> 00:12:04.120
60 grand by the time I turned 23 and that's when I opened my my first

154
00:12:04.120 --> 00:12:09.720
facility I spent all the money I had and I saved $10,000 left over the rent was

155
00:12:09.720 --> 00:12:14.320
5,000 a month and so I had two months worth of rent on a five-year lease and I

156
00:12:14.320 --> 00:12:18.060
had never sold anything in my life in fact I was offered a job at a mirror

157
00:12:18.060 --> 00:12:25.200
Lynch to be a to be on the the sales side for wealth management and I said I'm

158
00:12:25.200 --> 00:12:30.540
not a salesman that's that's not who I am I'm an academic and so and as soon as

159
00:12:30.540 --> 00:12:35.720
I open my doors I was like shit I got to get people to give me money and so

160
00:12:35.720 --> 00:12:40.080
that I learned real fast yeah so so when you were saving that 60 G's and you

161
00:12:40.080 --> 00:12:45.120
opened your business yeah you were basically sleeping on the floor of the

162
00:12:45.120 --> 00:12:49.440
business yeah I slept at the gym for the first nine months so like literally

163
00:12:49.440 --> 00:12:52.560
like that's not one of those I walked up hill both ways and carried a baked

164
00:12:52.560 --> 00:12:56.000
potato on the way so I could keep my hands warm and when I got there that was my

165
00:12:56.000 --> 00:13:00.480
lunch all right no that I slept on the floor for the first nine months but the

166
00:13:00.480 --> 00:13:04.920
caveat even though you had 60 G's in the bank no I spent that to open the

167
00:13:04.920 --> 00:13:10.800
business so I saved 60 and I spent that to build the gym and where were you

168
00:13:10.800 --> 00:13:17.600
where were you sleeping when you saved 60 so my apartment because a lot of

169
00:13:17.600 --> 00:13:22.200
times dude people can't save $60,000 like that's to me like dude you

170
00:13:22.200 --> 00:13:27.120
saved 60 freaking G's like how do you do that when I howled were you 21 through

171
00:13:27.120 --> 00:13:33.080
23 see when I was 21 number one I'd be lucky if I was making 60 G's actually I

172
00:13:33.080 --> 00:13:37.920
was but I was blowing it yeah but I was blowing it trying to try and to chase

173
00:13:37.920 --> 00:13:43.360
that tail look cool impress people how did you was it your upbringing or you

174
00:13:43.360 --> 00:13:48.480
were just smarter than me no my dad my dad's first generation immigrant and so

175
00:13:48.480 --> 00:13:53.760
he came here with a suitcase and nothing and now he built his his whole life off

176
00:13:53.760 --> 00:13:59.120
of just work ethic and so like that's and we never spent money you wouldn't

177
00:13:59.120 --> 00:14:02.320
know that I was racing money because we wouldn't use paper we wouldn't use

178
00:14:02.320 --> 00:14:04.920
paper napkins at the dinner table because he's like it's a waste of money we

179
00:14:04.920 --> 00:14:08.160
didn't use paper towels because they were expensive like he's a plastic surgeon

180
00:14:08.160 --> 00:14:12.720
but like he never stopped living that way and so that that translated over like

181
00:14:12.720 --> 00:14:17.040
the car that I had I bought for 5,000 in cash so I had no payment on it I had

182
00:14:17.040 --> 00:14:23.120
no nothing and I lived on $1,100 a month while I was a management consultant

183
00:14:23.120 --> 00:14:28.760
and that's a really good paying job and so I lived all in on that and I lived

184
00:14:28.760 --> 00:14:37.480
in Baltimore but all of my work was in DC and or in Omaha Nebraska at Stratcom so

185
00:14:37.480 --> 00:14:43.160
used to work space cyber intelligence different life than now but but he was

186
00:14:43.160 --> 00:14:49.400
during that during that contract work I was I was paid well and that's what I

187
00:14:49.400 --> 00:14:54.920
saved it well if anyone's listening that's the first thing you guys got to

188
00:14:54.920 --> 00:15:00.160
figure out is how to save money and and not spend it not like me dude when I

189
00:15:00.160 --> 00:15:05.040
started light speed I was pretty much broke I had child support I had car

190
00:15:05.040 --> 00:15:09.680
payments I lived beyond my means as a sales person and a sales manager you

191
00:15:09.680 --> 00:15:12.880
know I spent I was making three four hundred grand before I quit but I'd

192
00:15:12.880 --> 00:15:16.960
spend it so again I was just broke at another level and when I first started my

193
00:15:16.960 --> 00:15:22.440
business you know it was hard to get going so so literally I had a one-bedroom

194
00:15:22.440 --> 00:15:26.680
apart no I had a two-bedroom apartment I was I was I was I was didn't have much

195
00:15:26.680 --> 00:15:31.040
furniture I needed a lot of shit car payments all this problem is is when I

196
00:15:31.040 --> 00:15:35.320
started making 10,000 a month with light speed which took a while I took five of

197
00:15:35.320 --> 00:15:39.040
it and hired somebody everyone's like dude what are you doing and I was I

198
00:15:39.040 --> 00:15:41.840
didn't even think about it I was building the company I wasn't thinking about

199
00:15:41.840 --> 00:15:47.080
getting more dialed in I wasn't thinking about new furniture I wasn't

200
00:15:47.080 --> 00:15:50.560
thinking about a nicer car getting caught up I was thinking about building the

201
00:15:50.560 --> 00:15:55.800
business and so when I look back man I basically did the same thing I I

202
00:15:55.800 --> 00:16:00.480
reinvested money and didn't worry about getting a nicer house and that was the

203
00:16:00.480 --> 00:16:05.960
hardest thing I think most people had to figure out is you know scaling their

204
00:16:05.960 --> 00:16:10.880
business by reinvesting and and living low and you were doing the same thing

205
00:16:10.880 --> 00:16:17.720
Layland I have one car you still live low yeah we live we live on less than

206
00:16:17.720 --> 00:16:25.880
nine thousand dollars a month still yeah and dude yeah I know that may sound like

207
00:16:25.880 --> 00:16:30.160
a lot to the listeners but for relative scale that's less than one percent of

208
00:16:30.160 --> 00:16:34.920
what I take on everyone not only that but dude nine thousand a month dude is

209
00:16:34.920 --> 00:16:40.320
is like you ain't living high on the hog then I bought my house in cash I know

210
00:16:40.320 --> 00:16:45.400
Uncle G said no but I have no payments I have no debt everything I own is in

211
00:16:45.400 --> 00:16:49.800
cash and that's just like I didn't want anxiety so for me I'm actually really

212
00:16:49.800 --> 00:16:53.480
security driven ironically as an entrepreneur so like once I make the money I

213
00:16:53.480 --> 00:16:58.520
never want to lose it and so like I've just I just I've been broke and I did not

214
00:16:58.520 --> 00:17:05.000
enjoy it and I don't want to be broke and so that's okay attention to what

215
00:17:05.000 --> 00:17:10.000
that lesson is so so you so you save 60 G's you opened up a gym you you

216
00:17:10.000 --> 00:17:13.040
basically invested all your money and we're willing to sleep on the floor for

217
00:17:13.040 --> 00:17:18.120
nine months did you say yeah nine months why didn't you wrinkle to that that

218
00:17:18.120 --> 00:17:21.320
will make that story a little better go ahead I increased the revenue of the

219
00:17:21.320 --> 00:17:24.720
gym by five thousand dollars a month every single month for that period of

220
00:17:24.720 --> 00:17:27.920
time and I still slept on the floor so I was sleeping on the floor and I was

221
00:17:27.920 --> 00:17:33.680
taking home 25,000 a month be just because you like to be there I think there's

222
00:17:33.680 --> 00:17:37.080
a little bit I think there's a certain degree of like definitely internal

223
00:17:37.080 --> 00:17:40.160
fucked upness of like enjoying the grit and the struggle and being like I'm

224
00:17:40.160 --> 00:17:45.400
gonna tell this fucking story but I also really just like making money and seeing

225
00:17:45.400 --> 00:17:49.960
it go up in my bank account so you're like it's it's like a scoreboard it's a

226
00:17:49.960 --> 00:17:53.880
game yeah I got addicted like every time I think about am I gonna spend

227
00:17:53.880 --> 00:17:58.360
something I would be like I really want to make sure I go up this month and

228
00:17:58.360 --> 00:18:02.080
so I just like I'd rather go up and that was this is like pretty much how it's

229
00:18:02.080 --> 00:18:05.600
always been I mean literally my wife right now she's like let's get a second

230
00:18:05.600 --> 00:18:08.760
car and this has been like our discussion of the last probably two months like

231
00:18:08.760 --> 00:18:12.440
a second car like what do we need a second car for you know and then she she's

232
00:18:12.440 --> 00:18:15.600
like the G wagons really nice and I'm like I know it's nice I'm like why don't we

233
00:18:15.600 --> 00:18:18.240
just get enough let's just get a pickup for like 20 grand and then like not

234
00:18:18.240 --> 00:18:21.880
think about it she's like hey why don't you gonna stop living like this and I'm

235
00:18:21.880 --> 00:18:25.000
like I don't know I don't know but then I see Warren Buffett I see Charlie

236
00:18:25.000 --> 00:18:31.720
Munger you know living in $60,000 Middle America households and I'm like I'm

237
00:18:31.720 --> 00:18:36.560
sure there's a balance point but I think I lean I'm not them but I lean more to

238
00:18:36.560 --> 00:18:42.360
that side than to the the Lambo and before I have I got for free I'm on the

239
00:18:42.360 --> 00:18:46.160
other side it's almost like if someone if you did have kids and they went to you

240
00:18:46.160 --> 00:18:51.760
and said dad can I borrow $30 you'd say $20 what do you need $10 for it yeah

241
00:18:51.760 --> 00:18:56.760
what can you work for free did it's like you're the type of dude that just

242
00:18:56.760 --> 00:19:04.520
likes that scoreboard interesting all right so it started doing it started

243
00:19:04.520 --> 00:19:09.920
making money and then when did it when did it click and say shit I need to open

244
00:19:09.920 --> 00:19:16.640
up a chain or like how to gym launch secrets get going so I'll give you a

245
00:19:16.640 --> 00:19:22.640
short stories again basically I had the plan was never to have one gym so I

246
00:19:22.640 --> 00:19:27.240
went into this wanting to build America's next like huge fitness facility and I

247
00:19:27.240 --> 00:19:30.280
wanted it to be based on transformations and results and like that's what I

248
00:19:30.280 --> 00:19:35.120
really wanted to be about and so the the thing that I was able to do well was I

249
00:19:35.120 --> 00:19:39.080
was able to open up each facility at full capacity on the first day except for

250
00:19:39.080 --> 00:19:43.520
the first one so I went to this Facebook marketing conference and I learned how

251
00:19:43.520 --> 00:19:49.240
to run Facebook ads in 2013 and so it was a two-day conference it was an

252
00:19:49.240 --> 00:19:55.760
intensive it was like what was that that cost you I was about so it cost me

253
00:19:55.760 --> 00:19:59.800
$3,000 to go to this two-day like intensive and this was my first thing I

254
00:19:59.800 --> 00:20:03.760
ever bought in the information space and the promise was if you made you

255
00:20:03.760 --> 00:20:07.520
would you're gonna make $10,000 by the end of the weekend or you got your money

256
00:20:07.520 --> 00:20:12.240
back and I was like okay like sure and I didn't have like I mean the whole gym

257
00:20:12.240 --> 00:20:17.040
cost me 50 I had 60 so three was like three of the 10 that was left so like it

258
00:20:17.040 --> 00:20:21.800
was a lot to me and like you know I'm cheap so I was like all right like I got

259
00:20:21.800 --> 00:20:24.840
to figure this out and after the weekend I did not make $10,000 but I learned how

260
00:20:24.840 --> 00:20:28.600
to run Facebook ads and I got it I was like I see how this works I can I can

261
00:20:28.600 --> 00:20:33.080
figure this out and so I was able to run ads and that's what what allowed me to

262
00:20:33.080 --> 00:20:38.200
start filling up the facility quickly and by month nine that's actually when I

263
00:20:38.200 --> 00:20:41.620
had fully outsourced facility so at that point I had all the trainers the

264
00:20:41.620 --> 00:20:47.360
manager it was running without me being there and so at month 15 I was able to

265
00:20:47.360 --> 00:20:51.160
open up my second location that cost me 250,000 and so I had I've been able to

266
00:20:51.160 --> 00:20:56.800
save up just about 200 at that point from the cash flow of the business to open

267
00:20:56.800 --> 00:21:01.880
up the second location and then every six months after that I opened up a new

268
00:21:01.880 --> 00:21:06.520
facility at full capacity and so I opened up six locations over the next three

269
00:21:06.520 --> 00:21:10.600
years total and then I started going to these internet marketing conferences

270
00:21:10.600 --> 00:21:14.360
and things like that and I saw this guy Russell Brunson speak and he wasn't

271
00:21:14.360 --> 00:21:16.920
allowed to pitch so he just like talked about funnels and stuff and I was like

272
00:21:16.920 --> 00:21:21.840
this guy knows what he's talking about this is cool and a year went by I never

273
00:21:21.840 --> 00:21:25.960
did anything and one night I was this is during a different period of my life I

274
00:21:25.960 --> 00:21:28.920
was drinking about half a bottle of Johnny Walker black every day because I had

275
00:21:28.920 --> 00:21:32.200
nothing to do I was bored out of my mind like all six of the gyms were running and

276
00:21:32.200 --> 00:21:36.080
I was at home and I had nothing to do I would text me like hey you need anything

277
00:21:36.080 --> 00:21:38.880
and they were like I guess we need some like ink for the printer and I'd go on

278
00:21:38.880 --> 00:21:42.760
Amazon I'd buy anything else they're like no like we're good I was like all

279
00:21:42.760 --> 00:21:46.440
right and so I went and I saw he was like looking for inner circle members

280
00:21:46.440 --> 00:21:52.880
whatever and then I've signed up for his his coaching group for $25,000 which

281
00:21:52.880 --> 00:21:56.520
again was a ton for me at the time for stills a gym owner like I was I was

282
00:21:56.520 --> 00:22:00.400
asset rich cash poor because every time I had more money I opened another

283
00:22:00.400 --> 00:22:03.560
facility and that was like basically I just get stacked stacked another facility

284
00:22:03.560 --> 00:22:11.280
that's how I did it but as soon as I showed up at the first thing there he said

285
00:22:11.280 --> 00:22:15.520
and the biggest thank you that I have to Russell in my whole life is that he

286
00:22:15.520 --> 00:22:19.640
broke a belief for me and so that's why I think these these progressions of skills

287
00:22:19.640 --> 00:22:22.320
first I learned how to market and sell and I learned how to operate when a

288
00:22:22.320 --> 00:22:24.920
business and then and then there were character traits that allowed me to do

289
00:22:24.920 --> 00:22:28.680
up more consistently and then I you know I met Russell and he's like he said

290
00:22:28.680 --> 00:22:32.840
this I'm not saying I you know necessarily say anything bad he was like you're too

291
00:22:32.840 --> 00:22:37.480
good to be a gym he's like you're you have a level 10 skill set and a level

292
00:22:37.480 --> 00:22:41.880
two opportunity that's what he told and so it like hit me like a ton of bricks

293
00:22:41.880 --> 00:22:46.520
I was like shit and so I was like this guy makes more money than me and so I will

294
00:22:46.520 --> 00:22:51.920
listen and so I sold my gyms I took his advice and then I started launching

295
00:22:51.920 --> 00:22:56.640
gyms so I started going to other facilities and filling them up to full

296
00:22:56.640 --> 00:23:00.880
capacity like I had done mine so I would open I would basically take a gym in

297
00:23:00.880 --> 00:23:04.960
in 30 days from zero to full doing all the marketing and sell stuff and I

298
00:23:04.960 --> 00:23:09.040
would keep all the upfront revenue but I was flying out and then eventually we

299
00:23:09.040 --> 00:23:12.160
you know I scaled up to a sales team to eight guys and how's every month we'd

300
00:23:12.160 --> 00:23:16.560
launch eight gyms flying out to different cities launching these gyms and I

301
00:23:16.560 --> 00:23:19.360
keep all the all the upfront and then they would get the members so they'd get

302
00:23:19.360 --> 00:23:23.400
200 three members I'd get the first six weeks of cash and then the rest was

303
00:23:23.400 --> 00:23:27.400
theirs and that was kind of the trade-offs there's no risk to them I had all the

304
00:23:27.400 --> 00:23:32.200
risk and that's why I got all the the upfront but then quickly I was like

305
00:23:32.200 --> 00:23:35.440
this is not a very logistically scalable model so at that point I was doing

306
00:23:35.440 --> 00:23:41.920
about 350 a month when I started launching the gyms and I was like you know

307
00:23:41.920 --> 00:23:44.320
what there's there's a number of things that happened in the period of time

308
00:23:44.320 --> 00:23:47.480
that the model didn't work out I didn't have any control of the film it so we

309
00:23:47.480 --> 00:23:51.640
could sell somebody but the people who are coming to me were typically failing

310
00:23:51.640 --> 00:23:56.680
gym owners so they didn't have good product they weren't good and so I would sell

311
00:23:56.680 --> 00:24:00.280
them and then they would do a horrible job of fulfillment and then I was the

312
00:24:00.280 --> 00:24:04.240
one who's carrying the risk of the of the processing transaction and so we get

313
00:24:04.240 --> 00:24:07.080
refunds and chargebacks and all sorts of stuff and I was like this just they

314
00:24:07.080 --> 00:24:11.720
didn't feel right it was close but it was wrong and so what ended up

315
00:24:11.720 --> 00:24:15.440
happening is I said Layla she was with me at the time I said why don't we just

316
00:24:15.440 --> 00:24:18.760
start selling online and forget the gyms like we'll just sell straight we'll

317
00:24:18.760 --> 00:24:22.240
sell weight loss we'll just sell straight consumers and we said cool and so

318
00:24:22.240 --> 00:24:24.960
within 14 years we're in a thousand bucks a day I was like this is great we'll

319
00:24:24.960 --> 00:24:27.360
take the eight sales guys will bring them in it's going to be awesome we'll do

320
00:24:27.360 --> 00:24:30.320
eight thousand a day this could work and so I have eight more gyms that were

321
00:24:30.320 --> 00:24:34.600
supposed to launch the next month they were supposed to and so I called them up

322
00:24:34.600 --> 00:24:37.120
and I was like hey we're not because I had to book these things out a couple

323
00:24:37.120 --> 00:24:39.920
months in advance and so I called them up I was like hey you know we're not going

324
00:24:39.920 --> 00:24:43.560
to be doing this thing anymore you know go to the direction and the guys were

325
00:24:43.560 --> 00:24:47.920
like listen man like I need this I like I maxed out my credit cards up to my

326
00:24:47.920 --> 00:24:53.160
ears and debt like I need like I need these clients man and I was like I don't

327
00:24:53.160 --> 00:24:56.280
tell you that like I'm not doing anymore and then finally I was like you know

328
00:24:56.280 --> 00:24:59.680
what I'll show you how to do it I was like but I'm not flying out there to

329
00:24:59.680 --> 00:25:03.960
save your ass if you can't sell they're like no no that's fine and so they're

330
00:25:03.960 --> 00:25:07.840
like well how much and at the time I picked the highest number that I could

331
00:25:07.840 --> 00:25:11.520
think of for selling something which was six thousand dollars I was like six

332
00:25:11.520 --> 00:25:14.440
great and I wanted him to say no that's why I tried to pick a high number I

333
00:25:14.440 --> 00:25:17.920
didn't want to do it and he was like okay and I was like you would have

334
00:25:17.920 --> 00:25:20.920
thought I would have if you looked at my face when that happened I was like

335
00:25:20.920 --> 00:25:25.840
oh shit and I was like okay and then I called up the second guy who was

336
00:25:25.840 --> 00:25:29.400
supposed to launch for that next month I had eight same conversation he was like

337
00:25:29.400 --> 00:25:34.600
how much and I was like eight grand he was like okay and I was like and I called

338
00:25:34.600 --> 00:25:38.880
the rest the guys and I made sixty thousand dollars in that day and I was like

339
00:25:38.880 --> 00:25:42.080
holy shit and so I looked at Layla and I was like babe we're not getting out

340
00:25:42.080 --> 00:25:45.760
of the gym industry I was like we were just doing it wrong and so I think that's

341
00:25:45.760 --> 00:25:49.320
interesting because you can have the same skill set but packaged in different

342
00:25:49.320 --> 00:25:54.000
opportunity vehicles can create massively different results and so over the

343
00:25:54.000 --> 00:25:56.360
weekend I built the whole training system and all that stuff and then we've

344
00:25:56.360 --> 00:25:58.880
launched it and all eight of those guys made 40 grand in their first month

345
00:25:58.880 --> 00:26:05.640
using using all of our systems and then that was March of 17 and since then

346
00:26:05.640 --> 00:26:11.760
you know we we sold now the program 16,000 we have a have a a yearly kind of

347
00:26:11.760 --> 00:26:16.880
group that we continue to coach people and improve their businesses that's

348
00:26:16.880 --> 00:26:22.760
35,000 year and we now have 3,100 gyms that purchased that 16,000

349
00:26:22.760 --> 00:26:30.560
program you know across 14 countries over 2,500 in the US alone and so it's

350
00:26:30.560 --> 00:26:34.840
been a ride and so that's that's that was kind of the impetus of of gym

351
00:26:34.840 --> 00:26:38.960
launch skyrocketing year and a half later I started a supplement company

352
00:26:38.960 --> 00:26:44.240
prestige labs because all the gyms I sold supplements a ton at my gyms and I never

353
00:26:44.240 --> 00:26:47.720
really had anything that worked well I just I needed to do it as a good

354
00:26:47.720 --> 00:26:51.520
profit stream but there's a ton of problems with how like the traditional

355
00:26:51.520 --> 00:26:54.920
model set up with like fronting the inventory and all that kind of stuff and so we

356
00:26:54.920 --> 00:26:58.640
made a zero inventory model for the gym so the POS that worked integrated into

357
00:26:58.640 --> 00:27:02.480
their into their back ends attract to the trainer and everything and so we've

358
00:27:02.480 --> 00:27:06.440
launched that first month they did 1.7 million and then that's pretty much

359
00:27:06.440 --> 00:27:10.760
state as a constant that's another like 15 to 20 million dollar year

360
00:27:10.760 --> 00:27:15.200
revenue stream for me that comes from the from the supplement company we

361
00:27:15.200 --> 00:27:20.240
started meals this last December which routers referencing we started that

362
00:27:20.240 --> 00:27:25.400
again into the distribution base it's just solving the next problems and then

363
00:27:25.400 --> 00:27:30.680
and about a year and a half ago we started building a software which has been

364
00:27:30.680 --> 00:27:35.520
pretty much the thing that I focus at least half my time on is building that

365
00:27:35.520 --> 00:27:40.240
out because it's not just for gyms it's for any vertical and so that's that's

366
00:27:40.240 --> 00:27:45.440
now it did it did 580 last month and it's six months of being around so that's

367
00:27:45.440 --> 00:27:49.080
pretty exciting for us it's it's it's it's just kind of just recently hit a

368
00:27:49.080 --> 00:27:53.320
hockey stick and it's just it's getting a lot of traction because we spent so

369
00:27:53.320 --> 00:27:56.600
much time Brad knows from other conversations how much time I've put into this

370
00:27:56.600 --> 00:28:02.360
thing it is it is a data machine and it is awesome so I can talk more about

371
00:28:02.360 --> 00:28:05.920
throughput from click-to-close all the way through but that's what it was

372
00:28:05.920 --> 00:28:09.720
built to do is to optimize how many dollars a brick-and-mortar business gets

373
00:28:09.720 --> 00:28:15.840
off their marketing and it's really good so that's the story of that huh what's

374
00:28:15.840 --> 00:28:21.480
that you must love the scalability of SAS model software it's it's it's crazy

375
00:28:21.480 --> 00:28:27.360
it is incredibly so to anybody who who just knows Brad as as as Bradley the

376
00:28:27.360 --> 00:28:32.000
guy you saw as the influencer the guy on Instagram or whatever like running a

377
00:28:32.000 --> 00:28:36.080
SAS business is the hardest type of business you have the sharpest minds

378
00:28:36.080 --> 00:28:39.320
it's the most competitive world they're well capitalized they're venture

379
00:28:39.320 --> 00:28:43.680
backed you're fighting against the smartest dudes in the game right like the

380
00:28:43.680 --> 00:28:47.800
level of people competed in MLM versus a brick-and-mortar versus online

381
00:28:47.800 --> 00:28:51.700
marketing versus like you continue to go up and skill set and I think the tip

382
00:28:51.700 --> 00:28:54.600
top of that look at the biggest businesses in the world they're all software

383
00:28:54.600 --> 00:28:58.040
based business biggest ones they own the world and so you have the smartest

384
00:28:58.040 --> 00:29:03.000
guys that you're competing against and it's expensive it takes time you have

385
00:29:03.000 --> 00:29:07.520
to make really hard trade-offs and strategic decisions and it's been

386
00:29:07.520 --> 00:29:10.400
amazingly it's been lots of fun because of the challenges because it's a

387
00:29:10.400 --> 00:29:15.080
different level game but yeah so I mean I love the I love the software side

388
00:29:15.080 --> 00:29:18.200
because you also have something that you can show right like this is what you

389
00:29:18.200 --> 00:29:22.760
can show someone this whereas you know with information or coaching things

390
00:29:22.760 --> 00:29:26.280
like that it's a it's a result that they're going to experience otherwise you're

391
00:29:26.280 --> 00:29:32.680
just showing them videos portal etc but with SAS you can you can show what

392
00:29:32.680 --> 00:29:38.520
you're doing which I think is just very cool as an entrepreneur so if I'm a

393
00:29:38.520 --> 00:29:43.800
gym owner listening to this and I'm like shut down right now does your how do

394
00:29:43.800 --> 00:29:48.960
you help a shut down gym right now so we we nine months ago or ten months ago

395
00:29:48.960 --> 00:29:54.600
now I took a really public stance that I got a lot of flag for then I thought

396
00:29:54.600 --> 00:29:57.640
that there was going to be a recession coming and then I thought that there

397
00:29:57.640 --> 00:30:00.060
was going to be an event of some sort I definitely didn't guess it was a

398
00:30:00.060 --> 00:30:02.960
flow but I thought there was going to be some event that was going to pop the

399
00:30:02.960 --> 00:30:08.400
bubble around brick and mortar group training and the the signs were showing

400
00:30:08.400 --> 00:30:12.040
at least for the brick and mortar gym models because there were lots of the

401
00:30:12.040 --> 00:30:15.680
market it slowed down in its growth profit margins were dropping price was

402
00:30:15.680 --> 00:30:19.320
getting driven down towards the commoditized services and guys are barely

403
00:30:19.320 --> 00:30:23.880
making it in the best economic times and so as soon as they shake the tree

404
00:30:23.880 --> 00:30:28.000
30 you guys are going out of business and so the solution that I presented

405
00:30:28.000 --> 00:30:31.720
then is the same solution we have now which is you need a pivot to having remote

406
00:30:31.720 --> 00:30:35.680
services having one-on-one online services in addition to your in-person

407
00:30:35.680 --> 00:30:40.000
training it's higher margin it increases your scale I believe it's more

408
00:30:40.000 --> 00:30:43.480
valuable because people value convenience and personalization more than

409
00:30:43.480 --> 00:30:47.640
anything and that's not going to change that's human beings and so I those are

410
00:30:47.640 --> 00:30:51.400
best that I would be willing to make and so we made those videos and then I got

411
00:30:51.400 --> 00:30:54.840
lots of shit for them and then covered happen then I got less shit for making

412
00:30:54.840 --> 00:30:58.840
this video so that was nice but our guys had already we already built out the

413
00:30:58.840 --> 00:31:04.120
entire system and so overnight we pivoted our whole community and so our whole

414
00:31:04.120 --> 00:31:09.480
community is selling just as much if not more now online then they were in

415
00:31:09.480 --> 00:31:12.240
person and a lot of our guys are just contemplating whether or not they even

416
00:31:12.240 --> 00:31:15.480
want to go back because they make more money they're making a brick and mortar

417
00:31:15.480 --> 00:31:20.680
doing nothing oh yeah I'm either closed I can't do it I mean there's nothing you

418
00:31:20.680 --> 00:31:24.120
can't I mean some of them were a lot of them are able to transition their

419
00:31:24.120 --> 00:31:30.520
in-person clients to remote but on top of that they sell remote services for

420
00:31:30.520 --> 00:31:35.520
people that aren't currently customers couldn't you couldn't couldn't if

421
00:31:35.520 --> 00:31:39.080
you're a gym out there in your in your clothes can't you figure out a way to

422
00:31:39.080 --> 00:31:45.200
become an essential facility like for example doctors are essential so bring

423
00:31:45.200 --> 00:31:54.160
a doctor in and consider the workout medically based would that work you

424
00:31:54.160 --> 00:31:58.520
might I wouldn't say that it's it wouldn't like that it wouldn't work for me it

425
00:31:58.520 --> 00:32:01.760
was I had to think of what is something that they can all do tomorrow to

426
00:32:01.760 --> 00:32:05.000
generate cash flow and so converting their existing customers into remote

427
00:32:05.000 --> 00:32:09.320
clients most of them are able to keep 90% of their clients really and when you

428
00:32:09.320 --> 00:32:12.440
say both like I'm gonna log in in the morning to assume and work out of my

429
00:32:12.440 --> 00:32:16.240
house no so that's the way the majority of the market is doing it I'm not saying

430
00:32:16.240 --> 00:32:20.040
that the majority of the market's doing your job are going to do your job and so

431
00:32:20.040 --> 00:32:24.080
not what you mean I'm gonna I'm gonna log in and do fitness watching you and

432
00:32:24.080 --> 00:32:27.840
listening to you from home no I mean that could be a component of it but the big

433
00:32:27.840 --> 00:32:31.440
difference between so big picture if you're in the gym I'll take a 90

434
00:32:31.440 --> 00:32:35.000
seconds on gyms if you're in the gym industry you're not gonna beat beach

435
00:32:35.000 --> 00:32:38.360
body at having online workouts they've been doing it for 20 years the better

436
00:32:38.360 --> 00:32:41.480
than you at it all right they're huge they're well-capitalized they can beat

437
00:32:41.480 --> 00:32:45.560
you at it and they're cheap now almost almost close those pricks on light

438
00:32:45.560 --> 00:32:50.240
speed about eight years ago close up hey Carl if you're listening you should use

439
00:32:50.240 --> 00:32:54.840
light speed I think I think Carl I and Carl was in the room I almost closed

440
00:32:54.840 --> 00:32:58.200
them but I think they ended up trying to copy it well just build their own not

441
00:32:58.200 --> 00:33:02.200
copy it but at the end of the day I almost close those pricks dude that would

442
00:33:02.200 --> 00:33:09.040
have been a good damn it Carl so you're not gonna compete with them there right

443
00:33:09.040 --> 00:33:13.080
in the same degree you're not gonna compete with like three workout diet

444
00:33:13.080 --> 00:33:15.560
plans right like you can Google them and get them for free so all this is

445
00:33:15.560 --> 00:33:19.080
real right so what competitive advantage can a service-based facility offer

446
00:33:19.080 --> 00:33:23.080
that no one else can accountability is making sure you do the shit that

447
00:33:23.080 --> 00:33:26.160
you're supposed to do it's not the thing that you're doing that's the value

448
00:33:26.160 --> 00:33:29.640
it's the making sure that you do it that's the value and so we sell the

449
00:33:29.640 --> 00:33:34.080
accountability portion as the primary piece now we have the software behind

450
00:33:34.080 --> 00:33:37.720
that that one I didn't build we just private labeled something and then

451
00:33:37.720 --> 00:33:40.520
custom-built a bunch of stuff into it that was all of our systems and our

452
00:33:40.520 --> 00:33:44.360
messaging so that we could give people the hey you just had your first workout

453
00:33:44.360 --> 00:33:47.520
how was it hey what can I change and so instead of having group workouts are

454
00:33:47.520 --> 00:33:51.200
actually individualized workouts for the person and so think about it instead

455
00:33:51.200 --> 00:33:56.080
of hey I was paying 150 a month for in-person why would I pay 150 a month for

456
00:33:56.080 --> 00:34:02.440
remote instead it's I was paying 150 a month for group and now I'm paying 150

457
00:34:02.440 --> 00:34:06.880
a month for one-on-one and that's the key differentiators that now we're

458
00:34:06.880 --> 00:34:11.160
selling one-on-one service but it's much more scalable because you're selling

459
00:34:11.160 --> 00:34:16.720
in a remote setting so make sense listen up folks if you got a gym or you're

460
00:34:16.720 --> 00:34:21.120
what about personal trainers they're in the exact same boat you're yep you're

461
00:34:21.120 --> 00:34:24.880
gonna have to sell accountability you're gonna have to sell one-on-one and that's

462
00:34:24.880 --> 00:34:27.680
where you're gonna be able to still get two hundred three hundred dollars a month

463
00:34:27.680 --> 00:34:34.480
all day long from Gen Pop for that level of service in fact a lot of people

464
00:34:34.480 --> 00:34:39.160
actually prefer the one-on-one convenience of being able to have workouts catered

465
00:34:39.160 --> 00:34:42.040
to them you're just playing catered to them and someone who's checking in on

466
00:34:42.040 --> 00:34:46.400
them every day to make sure they're actually doing it and tracking their

467
00:34:46.400 --> 00:34:49.960
progress no gyms are doing that in group training and that's why it's more

468
00:34:49.960 --> 00:34:55.240
valuable what about what about leasing out your equipment like like to me there's

469
00:34:55.240 --> 00:34:58.640
a gym by my house I would I would run down there it was fitness 19 they're

470
00:34:58.640 --> 00:35:01.480
closed like I didn't know the owner but man I'm telling you I was like going

471
00:35:01.480 --> 00:35:05.120
shit dude I wish I had that piece of equipment at my house real quick like I

472
00:35:05.120 --> 00:35:08.600
got to get paying and I gave my hundred bucks a month just to say hey let me

473
00:35:08.600 --> 00:35:13.240
use that for a while like you're not using the son of a bitch into my house I'll

474
00:35:13.240 --> 00:35:17.280
give you a hundred bucks a month to use that those pieces of equipment yeah

475
00:35:17.280 --> 00:35:22.080
they're definitely they're definitely a bunch of gyms that did that again when

476
00:35:22.080 --> 00:35:25.480
I come up with solutions for our community I have to think what's the what's the

477
00:35:25.480 --> 00:35:29.680
lowest what's the lowest hanging through that everyone can execute without a lot

478
00:35:29.680 --> 00:35:35.760
of operational drag and that's gonna that's gonna feed them all right now let's

479
00:35:35.760 --> 00:35:41.600
take a little abrupt turn only because I know you like data from talking to

480
00:35:41.600 --> 00:35:46.880
you offline like dude you you get freaking excited about data I don't know if

481
00:35:46.880 --> 00:35:51.760
you call it data or data but at the same time you like numbers so here's my

482
00:35:51.760 --> 00:35:57.640
question what the hell is going on with this COVID shit dude is it blow are you

483
00:35:57.640 --> 00:36:02.560
in LA are you in California I'm in Austin I'm in Texas oh thank god dude I'm

484
00:36:02.560 --> 00:36:06.160
telling you like Washington the state of Washington California there's there's

485
00:36:06.160 --> 00:36:10.400
there's states certain states that are just like going they're just stupid but

486
00:36:10.400 --> 00:36:14.440
the whole country is stupid what do you think's happening I really liked that

487
00:36:14.440 --> 00:36:19.320
you framed this question with data because that's how I talk about it I think

488
00:36:19.320 --> 00:36:24.160
this is like what's happening right now is a perfect example of having people

489
00:36:24.160 --> 00:36:28.720
interpreting data differently right the quality of the data because ultimately

490
00:36:28.720 --> 00:36:33.000
if everyone believed that the date like in this this extrapolates to business

491
00:36:33.000 --> 00:36:37.040
decisions this extrapolates to how you run companies all of this why to what

492
00:36:37.040 --> 00:36:40.040
people who have the same values most people in this country are the same value

493
00:36:40.040 --> 00:36:44.320
why would they if presented with the same data make different decisions right and

494
00:36:44.320 --> 00:36:50.200
so right now the question the thing that's being brought into question is the

495
00:36:50.200 --> 00:36:57.680
validity of the data is are these deaths really COVID right like or or are

496
00:36:57.680 --> 00:37:02.040
they're alternative incentives at that right now hotels excuse me hospitals are

497
00:37:02.040 --> 00:37:04.960
going out of business doctors are getting furloughed because there's no one who's

498
00:37:04.960 --> 00:37:09.200
going to hospitals so the idea that they're overrun massive like across the

499
00:37:09.200 --> 00:37:12.720
country is pretty much a fallacy like that I think if you talk to doctors like

500
00:37:12.720 --> 00:37:16.760
my neighbors and yard doc like you talk to them like they're empty right and so

501
00:37:16.760 --> 00:37:20.800
then you have the economic incentive for them which is that you get

502
00:37:20.800 --> 00:37:27.120
$13,000 for every person who's COVID well shit if I have no more revenue and

503
00:37:27.120 --> 00:37:31.760
every death that I have has the potential now in order for you to this is my

504
00:37:31.760 --> 00:37:36.620
understanding isn't that fraud that's fraud right in order for you to mark to to

505
00:37:36.620 --> 00:37:40.540
denote someone as COVID they don't need to be tested positive they just need to

506
00:37:40.540 --> 00:37:46.900
show symptoms of COVID which could be a cough or signs of weakness now I don't

507
00:37:46.900 --> 00:37:51.660
know about you but most people before they die who does not cough or showing

508
00:37:51.660 --> 00:37:57.580
sign of weakness oh yeah so you're you're you're putting good good intentions

509
00:37:57.580 --> 00:38:01.860
people and then you're creating a situation where it would make almost logical

510
00:38:01.860 --> 00:38:06.280
sense economically where you're being permitted to get funding where you can

511
00:38:06.280 --> 00:38:09.460
no longer generate revenue by marking something because you made the

512
00:38:09.460 --> 00:38:13.900
requirements for that you must mark any new shows these symptoms now we've

513
00:38:13.900 --> 00:38:17.820
always seen we've seen the dramatic decrease in pneumonia deaths and tuberculosis

514
00:38:17.820 --> 00:38:22.140
deaths and harm to these deaths but I looked at the deaths from last year so I

515
00:38:22.140 --> 00:38:25.860
did dive a little bit into this in mind you just for everybody I've never voted I

516
00:38:25.860 --> 00:38:30.220
don't care but I just like to look at like what is right and so if you look at

517
00:38:30.220 --> 00:38:34.060
the deaths from last year same time to deaths this year at the same time from

518
00:38:34.060 --> 00:38:37.600
a statistics standpoint they're the same and so the same amount of people are

519
00:38:37.600 --> 00:38:43.880
dying right now as we're last year and so just from COVID now right like but

520
00:38:43.880 --> 00:38:48.080
I'm like forgetting how we're coloring it the total deaths because you think if

521
00:38:48.080 --> 00:38:50.560
there was a pandemic that was murdering people everywhere right that there

522
00:38:50.560 --> 00:38:53.320
would be an increase of deaths that would be natural right an increase of

523
00:38:53.320 --> 00:38:55.360
people would be dying if there's something that's worth showing the whole

524
00:38:55.360 --> 00:39:00.040
how do you know but we're not saying the same total number of people are dying now

525
00:39:00.040 --> 00:39:04.320
whether we're allocating it to COVID or not is less my I'm not I'm not there I'm

526
00:39:04.320 --> 00:39:08.880
not the one checking the boxes right well we are we are doing that and you

527
00:39:08.880 --> 00:39:12.760
already hit it it's because they get paid now my question is if they said no

528
00:39:12.760 --> 00:39:17.600
more money for COVID we don't care if they're COVID or flew no more money for

529
00:39:17.600 --> 00:39:23.760
COVID you think all of a sudden the COVID-19 pandemic would end I think hospitals

530
00:39:23.760 --> 00:39:31.720
went on business what do you mean because no one would end right right as the

531
00:39:31.720 --> 00:39:34.160
downstream effect of that is that the whole point of flattening the curve was

532
00:39:34.160 --> 00:39:37.880
to not or at least what we were told or at least my understanding was we're

533
00:39:37.880 --> 00:39:41.920
trying to flatten the curse we don't overwhelm the health care system yeah the

534
00:39:41.920 --> 00:39:44.800
health care system is underwhelmed they are going out of business getting

535
00:39:44.800 --> 00:39:48.280
furloughed because no one's there and that's a fact that's not it that's not that's

536
00:39:48.280 --> 00:39:56.680
not a theory right you know I have the powers that be I have no I've no no

537
00:39:56.680 --> 00:40:01.080
statement on it's just that so yes I think the incentives are misaligned I

538
00:40:01.080 --> 00:40:04.240
think that you fundamentally like that when you made the rules that way the

539
00:40:04.240 --> 00:40:06.920
game was going to be played this way whether it was intentional or not is

540
00:40:06.920 --> 00:40:10.800
another discussion but like I can see why someone would say yeah well if they

541
00:40:10.800 --> 00:40:15.040
if they have COVID then we want to give them funding that makes sense well we

542
00:40:15.040 --> 00:40:18.080
don't have any tests so we should just say if it looks like COVID that makes

543
00:40:18.080 --> 00:40:22.280
sense in theory but then in practicality it means anyone who shows any sign of

544
00:40:22.280 --> 00:40:26.760
weakness before they die I can get $13,000 for a human incentive is going to

545
00:40:26.760 --> 00:40:30.840
kick it that's just my two cents and not making it a felony to be wrong you

546
00:40:30.840 --> 00:40:34.360
know so at the end of the day again I wouldn't blame a hospital if I owned a

547
00:40:34.360 --> 00:40:38.160
hospital and the government came in and said the same thing dude I don't consider

548
00:40:38.160 --> 00:40:42.200
it fraud it's like dude if they have us indication that they might have COVID you

549
00:40:42.200 --> 00:40:46.520
can get 13 G's I'd be going dude that dude was copied he looks like COVID doesn't

550
00:40:46.520 --> 00:40:51.320
that guy smells like COVID doesn't he was sniffed and that's a COVID thing so

551
00:40:51.320 --> 00:40:55.120
COVID COVID COVID well now these numbers start piling up and all of a sudden it's

552
00:40:55.160 --> 00:41:01.240
like see I'm just wondering though is it is it all coincidental and accidental or

553
00:41:01.240 --> 00:41:07.480
is there some seriously sinister mother fucker somewhere doing this on purpose

554
00:41:07.480 --> 00:41:11.400
like in other words it was all a master plan they knew offering money for

555
00:41:11.400 --> 00:41:15.280
COVID patients would cause all these people because those doctors in LA we're

556
00:41:15.280 --> 00:41:19.320
talking which they get deleted all the time saying hey why are we being

557
00:41:19.320 --> 00:41:25.200
pressured to put COVID they said they're being pressured to put why probably

558
00:41:25.200 --> 00:41:29.840
because of the funding like if you don't do it we don't make it yeah but oh

559
00:41:29.840 --> 00:41:33.880
well who's pressuring them is the question because it was the hospital owners

560
00:41:33.880 --> 00:41:37.800
well then that would make sense but it's what if it's the politicians what if

561
00:41:37.800 --> 00:41:44.120
it's the government that I don't know I don't have the I think that most people

562
00:41:44.120 --> 00:41:48.880
a lot of times and take this with a great assault but I think most

563
00:41:48.880 --> 00:41:52.760
conspiracy theories typically are right and that's just people attribute they

564
00:41:52.760 --> 00:41:56.240
just they they worst case scenario it I think the amount of coordination it

565
00:41:56.240 --> 00:42:00.040
would take to make something like this happen and the level of prediction that

566
00:42:00.040 --> 00:42:02.760
it would take to know all of the human incentives that are going to kick in at

567
00:42:02.760 --> 00:42:07.600
every level with this much panic seems unrealistic to me but I can I can

568
00:42:07.600 --> 00:42:10.960
describe the current scenario you know what I mean and I can say that it

569
00:42:10.960 --> 00:42:15.000
doesn't really make sense now at least in from where I'm sitting but you see

570
00:42:15.000 --> 00:42:22.760
it ending soon uh from an economic standpoint no do you do you see someone

571
00:42:22.760 --> 00:42:26.840
coming out going all right Frick we were wrong go ahead go back to work right

572
00:42:26.840 --> 00:42:31.240
now you gotta wear masks we're rolling it out these is they're worried about the

573
00:42:31.240 --> 00:42:35.600
second wave you know it's all this like dude the governor and Washington is

574
00:42:35.600 --> 00:42:41.240
is is like putting together national guard to go door to door and test it

575
00:42:41.240 --> 00:42:44.480
remove people or whatever yeah and then and then you got and then you got

576
00:42:44.480 --> 00:42:47.720
governor news from in California he's basically saying well we're gonna lock

577
00:42:47.720 --> 00:42:54.360
down till August here's my question based on what like when when laws get

578
00:42:54.360 --> 00:42:58.080
made man there has to be a bill introduced then it has to get passed I think

579
00:42:58.080 --> 00:43:00.960
the Senate or the House then it goes to the Senate then it goes to the

580
00:43:00.960 --> 00:43:06.360
president before it's a law you remember the old you know uh sitting here on

581
00:43:06.360 --> 00:43:12.280
Capitol Hill remember that come that cartoon well you can Google it because

582
00:43:12.280 --> 00:43:17.080
yeah you're you're a young man I'm an old dog but there used to be an after-school

583
00:43:17.080 --> 00:43:20.520
cartoon that would be like there'd be a rolled up piece of paper but he had a

584
00:43:20.520 --> 00:43:26.200
face maybe like I'm just a bill sitting here on Capitol Hill and both

585
00:43:26.240 --> 00:43:32.080
basically was teaching kids how how laws became laws okay so who says that

586
00:43:32.080 --> 00:43:36.240
there's a law that you can't go outside when did it go to the Senate and then

587
00:43:36.240 --> 00:43:42.000
the House and then the president signed it yeah we're in agreement I think

588
00:43:42.000 --> 00:43:44.840
it's it's ridiculous I try I try not to think about it because I end up just

589
00:43:44.840 --> 00:43:48.320
getting angry and then it doesn't it doesn't help my it doesn't out my state

590
00:43:48.320 --> 00:43:51.880
doesn't help me out my business so I try not to engage in it too much because

591
00:43:51.880 --> 00:43:54.920
it's very frustrating because most entrepreneurs most people are listening to

592
00:43:54.920 --> 00:44:00.000
this our entrepreneurs are aspiring to make we all seek freedom right like

593
00:44:00.000 --> 00:44:03.360
even more so than general population right like we're in America which by its

594
00:44:03.360 --> 00:44:06.280
very nature is a more free country than anywhere else and then of that

595
00:44:06.280 --> 00:44:09.680
cream of the crop the craziest motherfuckers want the freest freedom which is

596
00:44:09.680 --> 00:44:12.560
entrepreneurs we want no one tells what we have to do when like I still get

597
00:44:12.560 --> 00:44:16.000
bothered have what getting told to put a mask on when I go into public because I'm

598
00:44:16.000 --> 00:44:20.320
like guys come on you date like this is the flow I have to to get into some

599
00:44:20.320 --> 00:44:25.000
places like to get groceries well you don't go get oh you must I was going to

600
00:44:25.000 --> 00:44:27.820
send five dollars to fucking deliver them so that that's out of the

601
00:44:27.820 --> 00:44:31.660
course Instagram it's like six days delayed that's that's out of a question for

602
00:44:31.660 --> 00:44:39.280
the whole month I want to talk to Layla and see if she likes it or hates it oh

603
00:44:39.280 --> 00:44:45.640
she hates it yeah I would too do my wife would not put up with that shit yeah she

604
00:44:45.640 --> 00:44:49.920
hates it so but I'm but I'm a big believer in controlling the things we can't

605
00:44:49.920 --> 00:44:53.440
control and so right now these are the cards that were dealt I'm gonna just

606
00:44:53.440 --> 00:44:59.740
play the head well here let me just see if I can help you a smidge yeah spend some

607
00:44:59.740 --> 00:45:02.520
fucking money dude

608
00:45:02.840 --> 00:45:06.960
curious like dude you got one car and your wife wants another one and you're

609
00:45:06.960 --> 00:45:12.360
like why do we need one you don't need one you don't you can have two more

610
00:45:12.360 --> 00:45:17.000
and nothing's gonna happen you won't lose one ounce of sleep you won't make

611
00:45:17.000 --> 00:45:21.600
less of an impact nothing's gonna happen except for you make your wife happy so

612
00:45:21.600 --> 00:45:29.080
now I said okay I said okay okay good but but 20 grams or limit you guys are

613
00:45:29.080 --> 00:45:33.360
doing 37 million here but you know hey go get a camera ain't no fucking Mercedes

614
00:45:33.360 --> 00:45:37.040
happening around here she's great because then we can drive it without worrying

615
00:45:37.040 --> 00:45:39.600
about it right like somebody tries to cut me off in my lane we're like you're

616
00:45:39.600 --> 00:45:44.280
gonna hurt the camera you can do that with any car you know I had a I had a

617
00:45:44.280 --> 00:45:49.680
488 Ferrari and everyone kept going like dude I can't believe you you park it

618
00:45:49.680 --> 00:45:52.240
right there I can't believe you drive it like that I can't believe you give it to

619
00:45:52.240 --> 00:45:56.720
the Malay guy guess what number one it's insured just like a fucking

620
00:45:56.720 --> 00:46:03.880
camera number number two if you own your possessions yeah then they don't own

621
00:46:03.880 --> 00:46:08.320
you but most people buy these things and then those things actually end up

622
00:46:08.320 --> 00:46:12.880
owning the person yeah because they won't do that they're worried who someone might

623
00:46:12.880 --> 00:46:16.680
scratch my car would you care if they scratch the fucking camera well it's just

624
00:46:16.680 --> 00:46:20.680
a camera it dude it it's just a car it's just a fucking expensive car but it's

625
00:46:20.680 --> 00:46:24.640
still a car so what are you funny story about that I I rolled up to my first

626
00:46:24.640 --> 00:46:27.720
mass months this is like we just started gym once this maybe 90 days later we're

627
00:46:27.720 --> 00:46:31.640
doing it maybe 250 300 a month but now 250 300 a month by like an

628
00:46:31.640 --> 00:46:38.480
information so I'm taking home like 253 300 a month and I at this point I'm a

629
00:46:38.480 --> 00:46:42.120
scratch millionaire cash millionaire in my bank account after taxes like it's

630
00:46:42.120 --> 00:46:46.560
there and we roll up in a Prius with a crack in the windshield and dent on the

631
00:46:46.560 --> 00:46:51.120
side to the to the mastermind and I swear to God there's a lady outside just

632
00:46:51.120 --> 00:46:54.800
what a mark of life and she said I thought you were supposed to be like like

633
00:46:54.800 --> 00:47:03.080
rich and I was like I am you should see my bank account but but at that point

634
00:47:03.080 --> 00:47:10.760
it was like we should get it so well if I have any influence on you which I'm sure

635
00:47:10.760 --> 00:47:14.600
I don't spend some money dude what if you got hit by a car or something what

636
00:47:14.600 --> 00:47:21.320
if you get COVID I've already had it yeah but you said you don't have any kids

637
00:47:21.320 --> 00:47:25.160
so what do you do with your money well they look and then spend it on whatever

638
00:47:25.160 --> 00:47:29.120
she wants what if you die together if we die together then my dad can spend it

639
00:47:29.120 --> 00:47:37.360
or whatever he wants why don't you I don't see tight is he tight too yeah he's the one

640
00:47:37.360 --> 00:47:41.560
he's the one of the paper now he's the one with the paper towels or whatever so

641
00:47:41.560 --> 00:47:46.680
let's go back to the to the drama and the conspiracy just for a minute so step

642
00:47:46.680 --> 00:47:50.360
one the whole plan was to flatten the curve man we can't overwhelm our our

643
00:47:50.360 --> 00:47:53.600
hospitals because if we do man we're all gonna die because we won't have enough

644
00:47:53.600 --> 00:47:58.280
beds okay so that's already been accomplished we flattened the curve why are

645
00:47:58.280 --> 00:48:03.520
they not letting us get back out there I think a transition to politics at that

646
00:48:03.520 --> 00:48:07.200
point so that's my that's just just what I would observe is like what's the money

647
00:48:07.200 --> 00:48:13.560
where's the motive no you think default Democrats are Republicans well I think

648
00:48:13.560 --> 00:48:18.040
that the Democrats would have the most to gain from taking the economy because

649
00:48:18.040 --> 00:48:21.400
the only way that Trump would get unelected is if they can attack that I mean

650
00:48:21.400 --> 00:48:24.920
that makes sense to me so I found some levels like well maybe if we hold out

651
00:48:24.920 --> 00:48:29.800
if we can take the country till then there's also some state state incentives

652
00:48:29.800 --> 00:48:35.280
right like California is so so bankrupt as a state right that maybe if they

653
00:48:35.280 --> 00:48:38.920
further take their economy they can blame it on COVID and then they can get a

654
00:48:38.920 --> 00:48:41.800
bailout from the federal government federal government and then balance their

655
00:48:41.800 --> 00:48:46.320
budget that's exactly what's happening right that that would make sense to me as

656
00:48:46.320 --> 00:48:50.640
an incentive now is that horrible does that mistreat everyone in your state

657
00:48:50.640 --> 00:48:54.760
absolutely like that's hard you're the first one that I've talked to you that

658
00:48:54.760 --> 00:49:00.600
actually you know identifies with that I've said that three times that these

659
00:49:00.600 --> 00:49:06.080
states that are that are seemingly being more restricted than the rest all seem

660
00:49:06.080 --> 00:49:11.360
to be the states that were financially not doing as well as the rest and when

661
00:49:11.360 --> 00:49:16.920
you think they'll give 13,000 for a dead body I mean or a COVID patient 39,000 if

662
00:49:16.920 --> 00:49:21.080
you put them on a ventilator how much are they paying if you fucking tank your

663
00:49:21.080 --> 00:49:24.860
whole state's economy like well they'll just bail you out right they'll just

664
00:49:24.860 --> 00:49:28.880
print money I mean it's not it's not backed by anything so the Fed can just I

665
00:49:28.880 --> 00:49:32.640
mean they can write a check to however if they want to that's poor leadership

666
00:49:32.640 --> 00:49:38.600
poor leadership that's it I think that's horrible but we're kind of witnessing it

667
00:49:38.600 --> 00:49:43.280
so again I try not to it's what can I control I can control how much we can

668
00:49:43.280 --> 00:49:46.160
market how much we can sell and if we can sell the problems like that's that's

669
00:49:46.160 --> 00:49:50.280
what you can do for now if I was in California I feel really bad because you

670
00:49:50.280 --> 00:49:54.360
know most small businesses can't can't sustain for six months you know because

671
00:49:54.360 --> 00:49:58.280
they're they're closed through August right through August average small

672
00:49:58.280 --> 00:50:03.200
business owner is 21 days of cash on him wouldn't move if you live there I would

673
00:50:03.200 --> 00:50:12.000
mean I already did move away I used to live in so I did for taxes yeah yeah

674
00:50:12.000 --> 00:50:16.400
anybody would see that's my point like anybody that's smart like even semi smart

675
00:50:16.400 --> 00:50:21.240
would not live there just because of stupid ass taxes now you introduce the

676
00:50:21.240 --> 00:50:27.240
this strict COVID bullshit dude I'd be so fast at it so Cal it'd be over with

677
00:50:27.240 --> 00:50:33.200
like I'd already be moving many or no money I'd be out I'd be out yeah what

678
00:50:33.200 --> 00:50:38.640
what's scaring me is that that that I don't see in the you know leadership if

679
00:50:38.640 --> 00:50:43.680
that's what you want to call it stopping it like I think if I were Trump I tell

680
00:50:43.680 --> 00:50:50.480
Newsom hey Newsom okay stop anyone that did this I'd be like dude Nash we're

681
00:50:50.480 --> 00:50:54.720
taking over feds are taking over this is leadership all 50 states are gonna

682
00:50:54.720 --> 00:50:57.960
listen to me right now boom do you have no more independence right now we're

683
00:50:57.960 --> 00:51:02.800
50 and we're gonna act as one here's the leadership I get rid of Fauci because

684
00:51:02.800 --> 00:51:06.400
he's a frickin scared tactic some of the bitch that has ties the mates and all

685
00:51:06.400 --> 00:51:11.400
that and then I just frickin tell people listen there's a virus it can kill old

686
00:51:11.400 --> 00:51:16.160
people with co-morbidities the data is this now make up your own mind because

687
00:51:16.160 --> 00:51:19.360
this is a free country if you want to open your restaurant and somebody wants to

688
00:51:19.360 --> 00:51:23.080
come in and eat at that restaurant then for it can you both their adults have

689
00:51:23.080 --> 00:51:28.400
at it okay if you're scared stay home the last thing I'm gonna talk about if

690
00:51:28.400 --> 00:51:31.480
you want to have unprotected sex and you're in a HIV hot zone you should know

691
00:51:31.480 --> 00:51:35.960
it's an HIV hot zone probably don't do that in South Africa yeah why aren't

692
00:51:35.960 --> 00:51:41.360
they shutting down the world for that so my question last question when it

693
00:51:41.360 --> 00:51:44.280
comes to this covid chick I want to get back to the to the marketing I want to

694
00:51:44.280 --> 00:51:47.440
pick the brain real quick on marketing we're we're almost out of time but I

695
00:51:47.440 --> 00:51:54.920
want to pick it a little farther but what about masks yeah I mean I think I

696
00:51:54.920 --> 00:52:01.360
don't I don't know anyone who's like I'm I'm fairly sure from the what I've

697
00:52:01.360 --> 00:52:05.240
heard a the mask that are being required I'm not saying masks don't work in

698
00:52:05.240 --> 00:52:09.720
general but the masks that are being required are not the ones that work and so

699
00:52:09.720 --> 00:52:14.200
and if I pull my shirt up or put a bandana on my face right to go to the

700
00:52:14.200 --> 00:52:18.360
supermarket like what am I what am I and then some people wearing gloves some

701
00:52:18.360 --> 00:52:20.400
people not wearing gloves most people don't even know how to put a mask on

702
00:52:20.400 --> 00:52:22.360
right they put it on their head they put on the forehead they touch their face

703
00:52:22.360 --> 00:52:26.360
again it does like it doesn't it doesn't do the prevented measure what I would

704
00:52:26.360 --> 00:52:30.720
argue for masks is that it makes people aware of germs while they're wearing it

705
00:52:30.720 --> 00:52:35.520
not it doesn't actually have any functional thing but psychologically people

706
00:52:35.520 --> 00:52:38.960
are wearing it and they're gonna be more cognizant of germs in general that would

707
00:52:38.960 --> 00:52:43.880
be what about hypoxia what about breathing in your own carbon monoxide

708
00:52:43.880 --> 00:52:48.120
I don't know how but I mean I think there's a lot of workers every day that

709
00:52:48.120 --> 00:52:53.320
that breathe through masks painters nurses surgeons who are in in you know

710
00:52:53.320 --> 00:52:57.560
in surgery all day I think they they do okay that's where I would look if I

711
00:52:57.560 --> 00:53:02.480
was to pull data you say okay see now this why I asked you because dude I knew I'd

712
00:53:02.480 --> 00:53:10.240
get intelligent common sense logical data-driven answers seriously dude I can ask

713
00:53:10.240 --> 00:53:13.400
some people they get all emotional and shit like fuck down they're trying to

714
00:53:13.400 --> 00:53:17.080
control us all you know and I'm one of them a little bit like I'm getting pissed

715
00:53:17.080 --> 00:53:21.680
with this mask shit okay fuck you in your mask okay I don't want to wear God damn

716
00:53:21.680 --> 00:53:28.400
mask period okay now again if I had covid and and and and it prevented people from

717
00:53:28.400 --> 00:53:33.520
getting it of course I would wear a mask voluntarily but number one I have

718
00:53:33.520 --> 00:53:36.760
covid and then they're like well how do you know there's people with

719
00:53:36.760 --> 00:53:42.560
covid that are asymptomatic and I said how the fuck do you know that there's

720
00:53:42.560 --> 00:53:48.220
people with covid with asymptomatic or they're asymptomatic guess what the

721
00:53:48.220 --> 00:53:53.680
news said it exactly you fuck nut you in out there performing fucking test and

722
00:53:53.680 --> 00:53:57.520
verifying people have covid but they've got no symptoms this is this is this is

723
00:53:57.520 --> 00:54:03.600
crazy this guy is testing positive for covid but yet he has no symptoms this

724
00:54:03.600 --> 00:54:08.880
shit can be asymptomatic who says that I'll bet you 50 fucking bucks that's

725
00:54:08.880 --> 00:54:14.480
bullshit if you ask me like like dude have the flu asymptomatic dude if you got

726
00:54:14.480 --> 00:54:19.240
the flu you got some fucking symptoms okay period now they're saying covid is

727
00:54:19.240 --> 00:54:24.640
asymptomatic no no that so they can claim things that's what it I believe

728
00:54:24.640 --> 00:54:30.120
because again how do you know if someone has covid you took a test okay what's

729
00:54:30.120 --> 00:54:35.960
that test testing for how do we know that test is even testing for covid that's

730
00:54:35.960 --> 00:54:38.880
a that's a whole another I would say there's two there's two points that I

731
00:54:38.880 --> 00:54:43.160
would have donated on on what you're just saying the we talked about how we're

732
00:54:43.160 --> 00:54:47.360
marking deaths another part of intake quality is how are we marking positives

733
00:54:47.360 --> 00:54:52.560
right in terms of cases so now this is this is a hundred percent anecdotal so

734
00:54:52.560 --> 00:54:57.160
this is me speaking off conjecture but my closest my closest friend is a

735
00:54:57.160 --> 00:55:01.520
PhD biochemist and he was explaining to me that you know coronavirus is a

736
00:55:01.520 --> 00:55:06.360
family of viruses and it's not just covid-19 it's and the tests that they have

737
00:55:06.360 --> 00:55:10.640
right now are testing this was from my understanding from he said it test for

738
00:55:10.640 --> 00:55:13.960
a certain protein but that belongs to the whole family and so it's not just

739
00:55:13.960 --> 00:55:16.960
that one that they've isolated it's just the whole thing and then that

740
00:55:16.960 --> 00:55:21.680
automatically makes the tests kind of invalid and they're not accurate so then

741
00:55:21.680 --> 00:55:26.160
then you have false positives or you know whatever that that so it's like

742
00:55:26.160 --> 00:55:29.840
both both data sources that we're using to make the decisions if you were

743
00:55:29.840 --> 00:55:32.440
actually making decisions as a CEO if you're making decisions about your

744
00:55:32.440 --> 00:55:37.120
business and your salespeople got commissions for marking people as showed up

745
00:55:37.120 --> 00:55:40.480
for their appointment but not closed all of a sudden you'd have so many showups

746
00:55:40.480 --> 00:55:43.560
that be showing up to what you didn't close them right well I just marked it

747
00:55:43.560 --> 00:55:47.280
they showed up right I still get paid if they show up right and so you don't

748
00:55:47.280 --> 00:55:51.600
mean that's kind of the the the teeter taught her there the the second piece

749
00:55:51.600 --> 00:55:55.840
was what you're saying about the asymptomatic I actually see it in a

750
00:55:55.840 --> 00:55:59.880
different light with asymptomatic I think that a ton of people have already had

751
00:55:59.880 --> 00:56:03.480
it they just didn't show anything which then means that we have a lot more

752
00:56:03.480 --> 00:56:08.200
herd immunity that's already been encountered because big picture with germs in

753
00:56:08.200 --> 00:56:12.840
my opinion if there were something we'd all be fucked but like that's just like

754
00:56:12.840 --> 00:56:15.840
that's my actual belief because the amount of times we touch things touch

755
00:56:15.840 --> 00:56:19.200
our face we get boxes in the mail or someone drops them off they've hand the

756
00:56:19.200 --> 00:56:22.600
driver touches the wheel like there's too many like and what do they do they

757
00:56:22.600 --> 00:56:25.360
keep their glove on they touch their face or they touch their cell phone they

758
00:56:25.360 --> 00:56:28.280
take their glove off and they touch their phone again it doesn't you know

759
00:56:28.280 --> 00:56:32.520
be like there's too many ways there's too many ways to spread germs that a

760
00:56:32.520 --> 00:56:35.640
glove and a mask is gonna prevent it maybe you could say it cuts down on it

761
00:56:35.640 --> 00:56:39.560
but the transmission in my opinion would still happen either way so I think a

762
00:56:39.560 --> 00:56:44.080
lot more people have been exposed to it then then what otherwise and they

763
00:56:44.080 --> 00:56:47.980
were they got it they have an immune system immune system reacted created

764
00:56:47.980 --> 00:56:50.520
anybody's and they didn't need to show anything maybe they were short of

765
00:56:50.520 --> 00:56:53.420
breath for a little bit but they barely noticed it and then all of a said you

766
00:56:53.420 --> 00:56:57.420
might have 20 times the amount of people who have gotten it compared to what

767
00:56:57.420 --> 00:57:01.120
they're even saying even the inflated numbers because that's a separate issue

768
00:57:01.120 --> 00:57:04.320
the testing but if 20 times the amount of people or 10 times the amount of

769
00:57:04.320 --> 00:57:07.800
people have already had it then half the country's already had it and just

770
00:57:07.800 --> 00:57:12.600
nothing happened right so I think there's there's some layers to it big picture

771
00:57:12.600 --> 00:57:17.400
we've dealt with the flu or whole fucking lives like whatever so sorry that's

772
00:57:17.400 --> 00:57:23.640
just that's my two cents on both those two things intelligent data driven

773
00:57:23.640 --> 00:57:28.800
answers thank you mr. Hormozzi now let's get back to some some marketing

774
00:57:28.800 --> 00:57:34.040
discussion to wrap this up I want to know if I'm a business out there a business

775
00:57:34.040 --> 00:57:40.680
owner regardless of what business I'm in if I did to follow in the footsteps of

776
00:57:40.680 --> 00:57:47.520
Alex Hormozzi Hormozzi should I my pronounce in that right Hormozzi Hormozzi

777
00:57:47.520 --> 00:57:56.720
yep so so so so if I fall in the footsteps of Alex Hormozzi and and said

778
00:57:56.720 --> 00:58:02.800
fuck it I need to learn how to market first would that be a wise step for

779
00:58:02.800 --> 00:58:07.160
every entrepreneur on earth to learn it themselves rather than rely on someone

780
00:58:07.160 --> 00:58:14.840
else yes even if it costs money even if they don't have the money even if they

781
00:58:14.840 --> 00:58:19.280
got to go spend some of that hard earned capital that they don't have I have a

782
00:58:19.280 --> 00:58:24.440
fundamental belief that you cannot be broke and have time you got to pick one

783
00:58:24.440 --> 00:58:28.560
right you either have time in no money or you've got money in no time you can't

784
00:58:28.560 --> 00:58:31.880
have neither right because if you broke you can always trade more time for

785
00:58:31.880 --> 00:58:36.320
dollars you can always do that as I've leveled up as an entrepreneur I've always

786
00:58:36.320 --> 00:58:39.960
had a plan B that was a hundred thousand dollars a year even with zero so when I

787
00:58:39.960 --> 00:58:44.480
had my gyms my plan B was I drive Uberter in the day night strip at night that

788
00:58:44.480 --> 00:58:49.040
was a hundred percent my plan B if this failed that's what my plan B was I'd

789
00:58:49.040 --> 00:58:53.120
make 150 grand a year doing that I make 75 is a new driver working 12 and then

790
00:58:53.120 --> 00:58:57.000
I probably make another 75 maybe a hundred stripping at night I don't care

791
00:58:57.000 --> 00:59:01.360
zero like I have no shame in that stuff like that is that's how I operate and so

792
00:59:01.360 --> 00:59:04.560
if anyone in the summers like why don't want to strip at night I was like cool

793
00:59:04.560 --> 00:59:07.160
then get another job whatever you can drop shift you can go e-commerce like

794
00:59:07.160 --> 00:59:11.240
there's a million things you can do but the point is if you work for 16 hours

795
00:59:11.240 --> 00:59:16.400
a day like you will have enough money to buy the things that you want to level

796
00:59:16.400 --> 00:59:20.280
up your skill set but your investment in my opinion I think you should be

797
00:59:20.280 --> 00:59:24.960
consistently investing in skills until you can't even find somewhere to put the

798
00:59:24.960 --> 00:59:29.760
money to invest in more skills and so I had a talk that I gave a while ago

799
00:59:29.760 --> 00:59:33.320
where I got what I was like unless you're making a hundred thousand dollars a

800
00:59:33.320 --> 00:59:39.000
month take home at that point is maybe when I would maybe consider not

801
00:59:39.000 --> 00:59:43.880
spending as much on it but still like you just it's just hard to spend a hundred

802
00:59:43.880 --> 00:59:48.080
thousand dollars a month in education to bounce with it like but if I see

803
00:59:48.080 --> 00:59:51.560
something I buy it instantly and when it was in the beginning of my career it

804
00:59:51.560 --> 00:59:55.640
might have been half of my paycheck or a hundred percent of my paycheck was

805
00:59:55.640 --> 00:59:59.680
going towards learning how to market learning how to sell because everything

806
00:59:59.680 --> 01:00:03.280
at least for me is sequential so you have to solve your first problem I don't

807
01:00:03.280 --> 01:00:06.720
have customers I need to learn how to get demand I need to generate demand and

808
01:00:06.720 --> 01:00:10.040
then you're like well shit how do I get them to show up for these appointments

809
01:00:10.040 --> 01:00:13.120
and then you learn how to nurture these and then shoot these people show up for

810
01:00:13.120 --> 01:00:15.920
their appointments I don't know how to sell then you learn how to sell and then

811
01:00:15.920 --> 01:00:20.400
you're like well shit what am I selling obviously you should have some idea

812
01:00:20.400 --> 01:00:23.640
what you're selling before you start but typically you can sell services you

813
01:00:23.640 --> 01:00:27.840
can sell information or services both of causes zero money to start and I think

814
01:00:27.840 --> 01:00:30.440
that those are the best businesses to start people are starting out because they

815
01:00:30.440 --> 01:00:33.680
don't require capital get going this requires knowledge and knowledge is easy to

816
01:00:33.680 --> 01:00:37.560
attain and a lot of knowledge you can get for very little money you can go on

817
01:00:37.560 --> 01:00:40.960
you to meet you can go on YouTube and you can Google right now how to run

818
01:00:40.960 --> 01:00:44.640
Facebook ads it's not Google how to run Facebook ads you'll learn how to run

819
01:00:44.640 --> 01:00:49.280
Facebook how to build a landing page would you learn well though was that would

820
01:00:49.280 --> 01:00:52.760
you learn well is there free how to run Facebook ads that you've witnessed that

821
01:00:52.760 --> 01:00:56.760
are like dude that is how you do it great question because you when you're

822
01:00:56.760 --> 01:00:59.880
starting you don't have the prospects for which to make a judgment on what is

823
01:00:59.880 --> 01:01:03.640
good and what is bad yes I can identify what a good Facebook ad training would

824
01:01:03.640 --> 01:01:08.200
be on YouTube but somebody who's starting may not so what's the solution you

825
01:01:08.200 --> 01:01:12.600
gotta ask you you gotta start right or or just ask you what's a good one what's a

826
01:01:12.600 --> 01:01:17.720
good one oh I think if you look at John Lumer he's got great stuff you look at

827
01:01:17.720 --> 01:01:22.320
Justin Brooke he's phenomenal at traffic in general you look at John Belcher

828
01:01:22.560 --> 01:01:28.720
Joe and Belcher he's got great stuff on traffic I mean if you if you look for it

829
01:01:28.720 --> 01:01:34.160
they're there you know go like everybody says all those are all scams those

830
01:01:34.160 --> 01:01:39.360
fucking online courses are all ripoffs well they're not you took Spanish in

831
01:01:39.360 --> 01:01:44.400
high school do you speak Spanish is Spanish a ripoff no right you just weren't

832
01:01:44.400 --> 01:01:47.760
good at it okay now that being said sure there are people who aren't and so

833
01:01:47.760 --> 01:01:50.880
my belief is that most people are not intrinsically bad I don't think people have

834
01:01:50.960 --> 01:01:53.920
bad intentions there are some people are better at teaching than others and I

835
01:01:53.920 --> 01:01:56.480
want 100% give you that there's some courses that don't do a good job at

836
01:01:56.480 --> 01:01:59.520
teaching the thing that's usually not the attention of the person it's probably

837
01:01:59.520 --> 01:02:03.360
an earlier on entrepreneur it's just not as good this is a big rip and so I

838
01:02:03.360 --> 01:02:06.800
think that the best way to do this if I'm looking at where am I gonna if I'm

839
01:02:06.800 --> 01:02:10.720
starting out where am I gonna invest my my money I'm gonna look at the most

840
01:02:10.720 --> 01:02:14.720
proven business the one that has the most reviews the most

841
01:02:14.720 --> 01:02:18.640
five stars whatever I'm gonna look at that business and I'm gonna say okay

842
01:02:18.640 --> 01:02:23.600
this many people got results of this there must be enough here that if I

843
01:02:23.600 --> 01:02:27.840
work it it will work right if someone's got no reviews then I probably wouldn't

844
01:02:27.840 --> 01:02:30.720
load there they've got two they like if you get on the phone with something like

845
01:02:30.720 --> 01:02:34.560
well I've got two customers like you know maybe because you have the option you

846
01:02:34.560 --> 01:02:38.560
can go to someone who's got a hundred you can go to someone who's got 500 so go

847
01:02:38.560 --> 01:02:43.440
to the people who already have proven it out um and and go now one of the

848
01:02:43.440 --> 01:02:47.200
hacks that I've had in my life is that when I really want to acquire a skill I

849
01:02:47.200 --> 01:02:50.960
pay for one-on-one training so I got this just earlier on this is when I have

850
01:02:50.960 --> 01:02:54.560
my gyms I learned enough about Facebook ads to I learned enough to be

851
01:02:54.560 --> 01:02:57.200
dangerous but not enough to be like an expert I just you know I learned

852
01:02:57.200 --> 01:03:00.640
enough to get the job done but I knew that I needed to level up my skill

853
01:03:00.640 --> 01:03:04.320
sets so I want I talked I walked around or asked people I said who the best

854
01:03:04.320 --> 01:03:09.200
guys and one guy came up and so I called him on myself hey man like I need to

855
01:03:09.200 --> 01:03:11.760
learn Facebook ads he's like why don't he's like I've got a course and I was

856
01:03:11.760 --> 01:03:14.240
like no I don't want to go through your course I want to I want to I want you to

857
01:03:14.240 --> 01:03:18.400
teach me how to run these ads for my gym the way you would run them

858
01:03:18.400 --> 01:03:20.880
and he was like why don't do that I'm like it's America everyone's got a

859
01:03:20.880 --> 01:03:24.880
price what is it right what would it what would it take for you to go one-on-one

860
01:03:24.880 --> 01:03:30.480
with me he said 750 a week and I said done like why didn't you just say that

861
01:03:30.480 --> 01:03:33.360
right and so one of the big beliefs that I have even in the gym spaces you

862
01:03:33.360 --> 01:03:37.520
should always have a one-on-one price because someone is willing to pay it

863
01:03:37.520 --> 01:03:41.040
right and make it a price that you'd be actually happy to say yes to

864
01:03:41.040 --> 01:03:45.360
like I still sell personal training services for 500,000 an hour

865
01:03:45.360 --> 01:03:48.720
oh you want to come to my house I'll train you half a minute hour all day long

866
01:03:48.720 --> 01:03:52.240
I'll do it no problem right I have that price most people are willing to do

867
01:03:52.240 --> 01:03:54.160
that because there's an alternative solution that's just about it's good for

868
01:03:54.160 --> 01:03:59.280
probably one train you know a hundred thousand of that um but the but the point

869
01:03:59.280 --> 01:04:04.320
remains that if you can you'll much more rapidly learn and that person in a

870
01:04:04.320 --> 01:04:08.480
one-on-one setting will be forced to cater the context of the content to what

871
01:04:08.480 --> 01:04:11.680
you're looking for and so I was like I don't want to generally I was like I want

872
01:04:11.680 --> 01:04:16.080
you to teach me how you would run my ads for my gym

873
01:04:16.080 --> 01:04:18.720
and then he showed me and I was like great now I know how to do this stuff

874
01:04:18.720 --> 01:04:22.480
and then we'll see in the gym business no he was just a traffic guy

875
01:04:22.480 --> 01:04:26.160
and so it only took a lot of time but if I called him and I said I want you to

876
01:04:26.160 --> 01:04:31.760
teach me well not me my guy what you teach my guy how to run lightspeed ads

877
01:04:31.760 --> 01:04:35.360
yeah I do that all the time for my team so for my traffic guy I have two guys

878
01:04:35.360 --> 01:04:39.760
that I pay one-on-one uh consulting fees for to to teach him

879
01:04:39.760 --> 01:04:43.920
and he already knows any course that you want I will buy it for you

880
01:04:43.920 --> 01:04:47.680
here's the contingencies you have to go through it you have to take notes

881
01:04:47.680 --> 01:04:51.200
and you have to tell me exactly how we're gonna use it and then you have to show

882
01:04:51.200 --> 01:04:54.880
me once you did otherwise I will buy you another one and he's been doing that

883
01:04:54.880 --> 01:04:57.200
every time and that's why I've got one of the best traffic hours on planet

884
01:04:57.200 --> 01:05:01.600
no one even knows who he is it's okay because he's done but that's because we

885
01:05:01.600 --> 01:05:04.960
I invested in him because what better you same thing with the sales guys you

886
01:05:04.960 --> 01:05:08.480
want a sales training you want it I'll give it to you you got to go

887
01:05:08.480 --> 01:05:10.800
through it you got to show me how you're going to change the scripting up

888
01:05:10.800 --> 01:05:14.000
and you got to show me how you've been implementing or you're not getting

889
01:05:14.000 --> 01:05:18.800
up if somebody's listening to this man I can't afford these courses

890
01:05:18.800 --> 01:05:22.960
what's the in your mind the best marketing book

891
01:05:22.960 --> 01:05:26.160
to start with

892
01:05:30.160 --> 01:05:34.560
I actually think that dot com secrets russles book is a really good

893
01:05:34.560 --> 01:05:38.080
starting place it's not going to teach you how to run ads but because like

894
01:05:38.080 --> 01:05:42.960
okay so for people who are starting out the the fundamental problem with

895
01:05:42.960 --> 01:05:45.680
everyone starting out is that they're thinking that there's one question they

896
01:05:45.680 --> 01:05:48.960
can ask that's going to make them money and that's not the truth because

897
01:05:48.960 --> 01:05:52.960
there's not one skill that will make you money like learning how to market like

898
01:05:52.960 --> 01:05:56.640
we're saying like Brad and I are saying is not one skill it's learning how to

899
01:05:56.640 --> 01:05:58.880
write headlights it's learning how to write coffee it's learning how to make

900
01:05:58.880 --> 01:06:01.360
creative learning how to make videos it's learning how to make landing

901
01:06:01.360 --> 01:06:04.560
pages that convert learning how to build an opt-in page learning how to build

902
01:06:04.560 --> 01:06:08.400
a text and follow up sequence like those are all fit learning how to link all

903
01:06:08.400 --> 01:06:13.200
those together learn how to place the ad on a traffic platform learning the

904
01:06:13.200 --> 01:06:16.480
different nuances between Facebook and Instagram and YouTube and

905
01:06:16.480 --> 01:06:20.880
Twitter and whatever TikTok who cares right so there's there's a lot of

906
01:06:20.880 --> 01:06:25.680
many skills that encompass marketing

907
01:06:25.680 --> 01:06:29.120
and that's why guys were starting out are like men are I bought this course on

908
01:06:29.120 --> 01:06:31.440
copyright and they make any more money it was like well yeah you don't know

909
01:06:31.440 --> 01:06:33.760
how to place an ad you don't know how to build a landing page you don't

910
01:06:33.760 --> 01:06:36.880
want to make an offer you don't have a stack value you don't know you don't

911
01:06:36.880 --> 01:06:39.680
have that right you have to have all those things

912
01:06:39.680 --> 01:06:44.960
and unfortunately people who are starting out mistake

913
01:06:44.960 --> 01:06:48.320
making zero dollars is a lack of progress

914
01:06:48.320 --> 01:06:53.440
but the reality is that you have a lot of steps that are underground

915
01:06:53.440 --> 01:06:58.080
that you have to step up below ground zero the moment you make your first

916
01:06:58.080 --> 01:07:01.920
dollar that goes over the bridge from you marketing and selling

917
01:07:01.920 --> 01:07:06.160
the second dollar comes right afterwards it's not as hard to go from dollar

918
01:07:06.160 --> 01:07:09.280
zero to dollar one is it from dollar one dollars two

919
01:07:09.280 --> 01:07:12.640
like it's just getting the first dollar across the bridge that's the hard part

920
01:07:12.640 --> 01:07:16.080
and building the bridge has a lot of breaks

921
01:07:16.080 --> 01:07:21.760
dude smart smart man Alex Hormosi folks if you guys want to follow him

922
01:07:21.760 --> 01:07:26.800
at Hormosi H-O-R-M-O-Z-I on Instagram

923
01:07:26.800 --> 01:07:32.320
Alex dot Hormosi on Facebook Twitter gym launch

924
01:07:32.320 --> 01:07:35.520
and if I were you guys I'd go especially if you're in the gym business but

925
01:07:35.520 --> 01:07:39.600
listen you can learn a lot even if it's not a gym business you're in I'd go get

926
01:07:39.600 --> 01:07:45.120
his book you buy that at Alex's book.com Alex's podcast.com you'd be here

927
01:07:45.120 --> 01:07:48.880
in all kinds of shit like this on a regular basis and

928
01:07:48.880 --> 01:07:55.200
the meals dude prestige meals or prestige labs started this done for you

929
01:07:55.200 --> 01:08:02.720
meals.com or Alex's meals.com dude if you go there and you

930
01:08:02.720 --> 01:08:07.280
you know order meals basically in my mind

931
01:08:07.280 --> 01:08:11.520
every gym on earth should have fucking meals why

932
01:08:11.520 --> 01:08:15.520
well because that's don't they say like 80% of it is how you eat

933
01:08:15.520 --> 01:08:19.120
so so why are you going to the gym every day six days a week then going home

934
01:08:19.120 --> 01:08:21.680
trying to figure out how to eat healthy went for a

935
01:08:21.680 --> 01:08:26.720
chunk change amount of money you buy the meals too.

936
01:08:26.720 --> 01:08:30.720
So that's that's the last thing I want to talk about dude those meals what

937
01:08:30.720 --> 01:08:34.720
what like I don't know how you seal them but when they show up and they're

938
01:08:34.720 --> 01:08:38.560
all fricking easy as shit it tells you exactly the fricking

939
01:08:38.560 --> 01:08:41.840
microbes and the macros and you pop it in a microwave for two

940
01:08:41.840 --> 01:08:46.240
minutes 30 seconds four minutes if it's frozen and you got some fricking good

941
01:08:46.240 --> 01:08:50.880
ass nutritious meals instant why wouldn't

942
01:08:50.880 --> 01:08:56.720
everybody on earth do that. So most people don't think rationally

943
01:08:56.720 --> 01:09:01.040
if you make more than $40,000 a year it makes no economic sense for you to take

944
01:09:01.040 --> 01:09:05.200
the time to grocery shop bring it in put the put the things in the in the

945
01:09:05.200 --> 01:09:10.240
cabinet prepare your food disciples are going to eat chop it up bake it grill it

946
01:09:10.240 --> 01:09:14.880
eat the food then clean it like all of that average US-American

947
01:09:14.880 --> 01:09:19.920
woman spends 10 hours a week just preparing and cleaning food

948
01:09:19.920 --> 01:09:23.760
they spend three hours a week on average going to and from the grocery store

949
01:09:23.760 --> 01:09:26.880
and shopping for groceries two points up but

950
01:09:26.880 --> 01:09:30.560
spends so you're talking 12 hours a week and that doesn't include eating the

951
01:09:30.560 --> 01:09:34.160
food right 12 hours a week so you're talking 40 hours a month

952
01:09:34.160 --> 01:09:38.400
right that you're spending you're spending an entire work week every month

953
01:09:38.400 --> 01:09:41.440
I don't want you to make power but if you're like man I don't have time like well

954
01:09:41.440 --> 01:09:46.560
there's 48 hours for you my gift to you that that you can save

955
01:09:46.560 --> 01:09:49.280
that you can have all that time back to learn all the skills that you say you

956
01:09:49.280 --> 01:09:53.040
don't have and then you have to look at is the opportunity cost of the time

957
01:09:53.040 --> 01:09:58.080
right like sure well Uber well Uber is actually picking back up but

958
01:09:58.080 --> 01:10:02.720
there's a million things you can do in 50 hours a week to afford all of the

959
01:10:02.720 --> 01:10:06.320
the courses and things that you want and you should start with books

960
01:10:06.320 --> 01:10:09.680
books are phenomenal they cost nothing right like books are cheap

961
01:10:09.680 --> 01:10:12.880
you can buy books the only stuff that's a little bit more difficult is like

962
01:10:12.880 --> 01:10:16.960
I would say the only thing that has to really be consistently relevant is traffic

963
01:10:16.960 --> 01:10:19.920
that that stuff changes constantly the interface changes but like

964
01:10:19.920 --> 01:10:24.000
everything else how to sell is evergreen once you learn how to sell

965
01:10:24.000 --> 01:10:27.680
never changes learning how to market the theory behind it making an offer

966
01:10:27.680 --> 01:10:31.600
headlines writing copy that does not change right so once you learn all those

967
01:10:31.600 --> 01:10:34.400
skills there's only one thing that you need this relevant and again you can look

968
01:10:34.400 --> 01:10:38.480
on YouTube and you should be able to see if this guy's got 500,000

969
01:10:38.480 --> 01:10:41.920
you know subscribers on YouTube and he's a traffic guy he's probably pretty good

970
01:10:41.920 --> 01:10:46.320
right if the guy has like 900 it's about traffic right if you knew how to get

971
01:10:46.320 --> 01:10:50.480
traffic you'd probably be pretty good at it's like the marketers who like I've

972
01:10:50.480 --> 01:10:55.200
got I've got would be gurus who tried who tried attack us

973
01:10:55.200 --> 01:11:00.000
and I'm like why do you think we're a hundred times bigger than these guys

974
01:11:00.080 --> 01:11:03.600
like well maybe they're not as good at marketing as we are

975
01:11:03.600 --> 01:11:06.320
but aren't they supposed to be selling you marketing

976
01:11:06.320 --> 01:11:09.440
right so like it's kind of a losing proposition like the only way that you

977
01:11:09.440 --> 01:11:12.000
can beat us is to be bigger than us but you're not so

978
01:11:12.000 --> 01:11:14.800
sorry that sounded arrogant but that wasn't the point anyways for everyone is

979
01:11:14.800 --> 01:11:23.360
listening you can learn all this stuff on the dime if you just do it

980
01:11:23.360 --> 01:11:27.840
Alex you demand appreciate you spending time we went over my a lot of time I

981
01:11:27.840 --> 01:11:32.240
appreciate that hopefully you'll look in that email go check that hit me

982
01:11:32.240 --> 01:11:35.120
up and let me know how that worked out because dude I got to figure out

983
01:11:35.120 --> 01:11:38.640
something I got to figure out some secret sauce where where light speeds got

984
01:11:38.640 --> 01:11:42.560
the secret sauce and then dude like I said I'm not greedy I'll cut you in you

985
01:11:42.560 --> 01:11:49.680
come you come figure out how to frickin sell it

986
01:11:49.840 --> 01:11:53.280
I'm just starting I'm just starting to do what you did now again everybody's

987
01:11:53.280 --> 01:11:56.240
got their own way of doing things there's more than one way to skin a cat but if

988
01:11:56.240 --> 01:11:59.280
I were you guys listening I'd probably follow the way Alex is

989
01:11:59.280 --> 01:12:04.640
describing because I did it the backwards way I freaking I learned sales I

990
01:12:04.640 --> 01:12:08.400
can close anybody on anything and I think the reason I'm successful is because I

991
01:12:08.400 --> 01:12:12.960
closed a lot of people on a lot of things right so so if I would have learned

992
01:12:12.960 --> 01:12:18.960
to market first I think I would be a lot farther ahead the reason why is I

993
01:12:18.960 --> 01:12:22.720
sold everyone a license and let them figure out how to market it and I would

994
01:12:22.720 --> 01:12:26.640
just sit back and cheerlead and be impressed and oh good job wow how'd you do

995
01:12:26.640 --> 01:12:29.840
that oh shit that's fabulous you know

996
01:12:29.840 --> 01:12:35.440
give me my piece thank you what would do next but but the problem is

997
01:12:35.440 --> 01:12:38.560
when those people started getting big because the ones that figure out

998
01:12:38.560 --> 01:12:42.480
marketing always do right when they started getting big they're like why the

999
01:12:42.480 --> 01:12:46.320
fuck am I cutting you such a big check and I'm like what are you talking about

1000
01:12:46.320 --> 01:12:49.920
I'm the one that started this whole thing I'm the one that told you to do it

1001
01:12:49.920 --> 01:12:54.080
they're like yeah but we're the ones doing it and and and and now I can kind of just

1002
01:12:54.080 --> 01:12:58.160
you know figure out some other way to to deliver what you've been delivering

1003
01:12:58.160 --> 01:13:02.640
and I'm thinking do this is bullshit this is unfair so I had to get forced into saying okay

1004
01:13:02.640 --> 01:13:06.640
so now I gotta go learn my own marketing and maybe I'll come back and kick you in the dick

1005
01:13:07.280 --> 01:13:15.920
really quick by freaking by by by you know basically coming after you now I'm starting to learn

1006
01:13:15.920 --> 01:13:20.000
marketing and I'm starting to see oh shit and everything you just said I think folks if you're

1007
01:13:20.000 --> 01:13:25.440
listening one of the main things he said is marketing is a huge word dude it's copy like

1008
01:13:25.440 --> 01:13:29.520
people say you know just get a click funnel and you make millions no that's that's how

1009
01:13:29.520 --> 01:13:34.880
Russell and I and I am nothing that against Russell or click funnels we I think we use it but

1010
01:13:36.400 --> 01:13:41.840
a click funnel is not all you need you're not one funnel away okay you're one funnel one headline

1011
01:13:41.920 --> 01:13:48.160
one copywriter one product one pricing one targeting one placing folks if you don't place the

1012
01:13:48.160 --> 01:13:54.880
right ad the right way you're beautiful headline and copy doesn't do shit and vice versa so

1013
01:13:54.880 --> 01:14:00.640
that whole thing you said of all those things that are necessary to technically do good marketing

1014
01:14:01.200 --> 01:14:09.680
is a lot and it's a lot if everyone here is listening feels overwhelmed by that good because it

1015
01:14:09.680 --> 01:14:14.400
means that the rest of the market is gonna stay broke and if you do achieve it there's just

1016
01:14:14.400 --> 01:14:19.680
unbelievable amounts of gold on the other side of the rainbow automate gold automated gold

1017
01:14:21.360 --> 01:14:25.760
dude like like closer school I'm not doing it I hired someone to do it but dude I'm doing 10

1018
01:14:25.760 --> 01:14:32.880
$15,000 a week I'm spending $875 a day I haven't scaled it I just threw it out there I do it

1019
01:14:32.880 --> 01:14:36.800
as an example so when people come in they're like oh wait speed them work I'm like dude look

1020
01:14:37.600 --> 01:14:43.760
it's four hours of training I put it in the system I advertise it we're doing 15 10 15 grand a week

1021
01:14:43.760 --> 01:14:50.800
okay net by the way so it's so so so it does work but the automated money makes me think dude why am

1022
01:14:50.800 --> 01:14:55.680
I not filling up closer school why am I not taking that more seriously why don't I scale that up

1023
01:14:55.680 --> 01:15:01.120
like that's crazy I don't do anything yeah I love automated money let me add one thing for

1024
01:15:01.120 --> 01:15:07.760
everybody who's starting out who is who's really like just getting new sales and demand gen

1025
01:15:07.760 --> 01:15:12.560
those two skills alone will feed you for the rest of your life like you can you'll never go you'll

1026
01:15:12.560 --> 01:15:18.800
never go hungry and the in my opinion the way that you can make your get much better at marketing

1027
01:15:18.800 --> 01:15:25.120
much faster or at least make money online much faster is connecting a phone to a phone all right it's

1028
01:15:25.120 --> 01:15:30.720
much more difficult takes much more split testing way more savvy and skill to get someone to

1029
01:15:30.720 --> 01:15:34.480
take their credit card out and buy something from you then it does to get them to give your name for

1030
01:15:34.480 --> 01:15:38.800
number of email address all right and so I mean and right now there's products on Facebook that you

1031
01:15:38.800 --> 01:15:42.160
can just do a lead ad which they don't you don't have to build a page you just run the ad and they

1032
01:15:42.160 --> 01:15:46.720
double click on their thumb and then you automatically get the name of the lead and what do you do you

1033
01:15:46.720 --> 01:15:51.840
call them up and say hey so and so you're from the internet what's up what makes you click on the ad

1034
01:15:51.920 --> 01:15:55.440
right and then Brad's probably giving you every content in the sun for how to close someone

1035
01:15:55.440 --> 01:16:00.400
so like it's you're not that far away I would I would try and simplify this whole thing is like if

1036
01:16:00.400 --> 01:16:04.480
you can just get someone to give you their name for number of email address and say I would like

1037
01:16:04.480 --> 01:16:09.360
more information on this problem you can sell them right and then you just have to learn a very

1038
01:16:09.360 --> 01:16:15.200
simple script sells over the phone is is is a skill that you can learn in weeks it's not a like

1039
01:16:15.200 --> 01:16:20.320
it takes years to perfect it but you can get you can get proficient in a matter of weeks with

1040
01:16:20.320 --> 01:16:26.880
reps so I just just to not to to reverse what I said about disincentivizing you it's there's a very

1041
01:16:26.880 --> 01:16:32.000
little amount that you just have to do to get that first dollar just get them on the phone and then

1042
01:16:32.000 --> 01:16:38.880
close them I still to this day don't sell anything through through a funnel we because I'm a sales

1043
01:16:38.880 --> 01:16:42.560
guy first and I learned how to mark because I wonder that conference then I've kind of continued

1044
01:16:42.560 --> 01:16:46.880
to level up I still think I'm better at sales than I'm at marketing but I just always want to

1045
01:16:46.880 --> 01:16:51.360
meet someone as soon in the funnel as I can because I know how to drill sales team I know how to

1046
01:16:51.360 --> 01:16:56.800
build sales scripts and how to get them to close and usually you can get 10 times 20 times as much

1047
01:16:56.800 --> 01:17:01.360
money attaching a phone to a funnel and you can't try and it gets me to buy something through a funnel

1048
01:17:01.360 --> 01:17:06.400
and so it also allows you a lot more safety net for sucking at marketing but I like I don't think

1049
01:17:06.400 --> 01:17:10.000
the marketing that we have is the best out there we just make more than everyone else does per

1050
01:17:10.080 --> 01:17:17.040
customer and that allows us to out bit everyone so it's just a different cheater yeah and in your

1051
01:17:17.040 --> 01:17:21.520
process kind of stay low if you want it if you expect it to be without touching and talking yeah

1052
01:17:21.520 --> 01:17:26.080
you can instantly four or five extra prices over the phone if you have someone sell it instantly no

1053
01:17:26.080 --> 01:17:31.840
matter what the product is folks you heard it Alex I appreciate it next time you're in town make

1054
01:17:31.840 --> 01:17:37.280
sure you come by I want to do a live I know the sound on these are not as good but man I knew I had

1055
01:17:37.280 --> 01:17:43.280
one opportunity to get Alex on the horn so I said fuck it we're doing a zoom well super this

1056
01:17:43.280 --> 01:17:47.600
was a lot of fun thanks for having me I appreciate and hopefully the audience got something for

1057
01:17:47.600 --> 01:17:52.640
oh I guarantee they did dude listen share this out with all your friends and family follow Alex

1058
01:17:52.640 --> 01:17:54.640
and always keep a real