WEBVTT 1 00:00:00.000 --> 00:00:02.400 You may see people who you believe are more 2 00:00:02.400 --> 00:00:04.640 talented than you and they might be. 3 00:00:04.640 --> 00:00:08.840 If you think about any human, right, and their potential 4 00:00:08.840 --> 00:00:12.800 for how much they can achieve with an inordinate amount 5 00:00:12.800 --> 00:00:15.160 of effort, right? 6 00:00:15.160 --> 00:00:18.960 It is more than what the talented person can achieve 7 00:00:18.960 --> 00:00:20.360 with a medium amount of effort. 8 00:00:20.360 --> 00:00:24.400 The wealthiest people in the world 9 00:00:24.400 --> 00:00:25.560 see business as a game. 10 00:00:25.560 --> 00:00:27.080 This podcast, the game, is my attempt 11 00:00:27.080 --> 00:00:28.840 at documenting the lessons I've learned on my way 12 00:00:28.840 --> 00:00:31.720 to build an acquisition.com into a billion-dollar portfolio. 13 00:00:31.720 --> 00:00:33.480 My hope is that you use the lessons to grow your business 14 00:00:33.480 --> 00:00:34.880 and maybe someday soon partner with us 15 00:00:34.880 --> 00:00:36.320 to get $200 million in beyond. 16 00:00:36.320 --> 00:00:37.680 I hope you share and enjoy. 17 00:00:42.680 --> 00:00:43.960 I had a lot of people reach out, obviously, 18 00:00:43.960 --> 00:00:45.560 to the book staff that we launched. 19 00:00:45.560 --> 00:00:48.240 And I had a few questions that came up kind of repeatedly. 20 00:00:48.240 --> 00:00:50.200 And so three questions that came up, 21 00:00:50.200 --> 00:00:51.440 these were kind of the themes of them. 22 00:00:51.440 --> 00:00:53.720 One was, you know, what keeps you motivated? 23 00:00:53.720 --> 00:00:56.480 Why do you keep pushing if you already have, 24 00:00:56.480 --> 00:00:59.360 you know, what you need from a financial standpoint? 25 00:00:59.360 --> 00:01:01.960 The next one was like, as you're growing the business 26 00:01:01.960 --> 00:01:04.680 and everything gets bigger and the world gets louder, 27 00:01:04.680 --> 00:01:06.720 how do you keep from being overwhelmed, right? 28 00:01:06.720 --> 00:01:08.360 And then, you know, the follow-up to that was like, 29 00:01:08.360 --> 00:01:10.280 how do you stay focused on your goals? 30 00:01:10.280 --> 00:01:11.480 And so I wanted to break down, 31 00:01:11.480 --> 00:01:13.640 because I think each of those is somewhat different. 32 00:01:13.640 --> 00:01:15.040 And I wanted to break down some of the things 33 00:01:15.040 --> 00:01:16.680 that, you know, I've gone through 34 00:01:16.680 --> 00:01:18.880 or that have evolved in my thinking, 35 00:01:18.880 --> 00:01:21.200 I've been approaching those things that have really helped me. 36 00:01:21.200 --> 00:01:23.640 And so the first one, what keeps you motivated, 37 00:01:23.640 --> 00:01:25.720 I want to keep this really real with you. 38 00:01:26.640 --> 00:01:29.120 I have the picture, the paint that I paint, 39 00:01:29.120 --> 00:01:31.240 like the vision of where we want Jim Latch to go, 40 00:01:31.240 --> 00:01:33.480 what we want to do in the world. 41 00:01:33.480 --> 00:01:34.840 And for those of you who don't know, 42 00:01:34.840 --> 00:01:37.800 the very big 10,000-foot view picture of what I'm trying to do 43 00:01:37.800 --> 00:01:39.200 and what we're trying to do at Jim Latch 44 00:01:39.200 --> 00:01:41.840 is actually significantly bigger than Jim's. 45 00:01:41.840 --> 00:01:43.440 And so I got into the fitness business 46 00:01:43.440 --> 00:01:47.600 because I, you know, I finished changed my life. 47 00:01:47.600 --> 00:01:49.880 And so it was honestly, it was the only thing 48 00:01:49.880 --> 00:01:50.800 that I really knew how to do. 49 00:01:50.800 --> 00:01:53.880 And so that's what I sold because people started paying me for it. 50 00:01:53.880 --> 00:01:57.720 So I wasn't like, as, like, this was my grand plan all the time, 51 00:01:57.720 --> 00:02:00.000 it was like, well, people are already starting to ask me 52 00:02:00.000 --> 00:02:02.560 for advice and it's getting to the point where people want, 53 00:02:02.560 --> 00:02:03.440 you know, I don't have enough time, 54 00:02:03.440 --> 00:02:06.120 like, I need to start charging stuff, right? 55 00:02:06.120 --> 00:02:08.720 But that was, like, so I am passionate about fitness, 56 00:02:08.720 --> 00:02:11.200 but what we're trying to do, big picture is, 57 00:02:11.200 --> 00:02:13.920 as Uber transformed the transportation industry, 58 00:02:13.920 --> 00:02:16.440 it wasn't like the amount of education from the government 59 00:02:16.440 --> 00:02:18.080 that was like, we need to carpool more. 60 00:02:18.080 --> 00:02:19.400 Like, people should ride share. 61 00:02:19.400 --> 00:02:20.240 You know what I mean? 62 00:02:20.240 --> 00:02:21.320 Like, that was going on for years. 63 00:02:21.320 --> 00:02:22.200 There were carpool lanes, 64 00:02:22.200 --> 00:02:24.240 but people still didn't do anything with it. 65 00:02:24.240 --> 00:02:27.160 The moment that transportation changed was the moment 66 00:02:27.160 --> 00:02:29.840 that Uber created a marketplace for it. 67 00:02:29.840 --> 00:02:33.120 They created an opportunity for people to be able to make an income 68 00:02:33.120 --> 00:02:35.040 by moving things and moving people. 69 00:02:35.040 --> 00:02:38.160 Once that happened, the transportation industry was transformed 70 00:02:38.160 --> 00:02:41.320 because a marketplace was created, right? 71 00:02:41.320 --> 00:02:44.840 And so for me, the goal is how can we create an opportunity 72 00:02:44.840 --> 00:02:48.680 that's significant enough that someone can make a real income 73 00:02:48.680 --> 00:02:52.320 as a low barrier to entry so that people can get coaching 74 00:02:52.320 --> 00:02:55.080 and the coaches can make money doing it. 75 00:02:55.080 --> 00:02:57.880 And so that's the big, big picture is like, 76 00:02:57.880 --> 00:03:00.000 how can I help fitness professionals? 77 00:03:00.000 --> 00:03:02.560 How can I help people coach people on weight loss? 78 00:03:02.560 --> 00:03:04.520 Because I mean, sure, everybody has their dog 79 00:03:04.520 --> 00:03:06.120 about nutrition and training, blah, blah, blah, blah. 80 00:03:06.120 --> 00:03:07.880 But like, big, big picture, 81 00:03:07.880 --> 00:03:09.600 most people know what they actually need to do. 82 00:03:09.600 --> 00:03:11.600 They need to stop eating shit and they need to move, right? 83 00:03:11.600 --> 00:03:13.040 Like, most people know that and they just need 84 00:03:13.040 --> 00:03:14.240 someone to hold them accountable. 85 00:03:14.240 --> 00:03:17.000 And so I'm trying to find a way to get people 86 00:03:17.000 --> 00:03:19.920 to create a marketplace such that people can hold people accountable 87 00:03:19.920 --> 00:03:21.080 and make an income from it. 88 00:03:21.080 --> 00:03:24.520 That is my 10,000-foot vision for what we're trying to do. 89 00:03:24.520 --> 00:03:27.400 But if I'm being real, that is not what motivates me day to day 90 00:03:27.400 --> 00:03:30.240 because that's really big behind the sky stuff. 91 00:03:30.240 --> 00:03:33.920 But like, when you've got legal teams and compliance and HR 92 00:03:33.920 --> 00:03:36.920 and, you know, an exemplary saying that you're a racist 93 00:03:36.920 --> 00:03:38.000 and you know what I mean? 94 00:03:38.000 --> 00:03:39.160 Like, all sorts of shit. 95 00:03:39.160 --> 00:03:40.000 You know what I mean? 96 00:03:40.000 --> 00:03:42.160 That can happen on a, like, none of those things are going on. 97 00:03:42.160 --> 00:03:44.080 But like, they have, you know what I mean? 98 00:03:44.080 --> 00:03:48.200 And so, like, there's a million small stressors 99 00:03:48.200 --> 00:03:49.200 that can come out. 100 00:03:49.200 --> 00:03:51.520 So how do you, how do you weigh through the shit, right? 101 00:03:51.520 --> 00:03:54.160 How do you, how do you push through that? 102 00:03:54.160 --> 00:03:56.760 And the first thing for me has been, 103 00:03:56.760 --> 00:03:58.200 I mentioned this in the beginning of the book, 104 00:03:58.200 --> 00:04:01.280 is like, I am more motivated by fear 105 00:04:01.280 --> 00:04:04.200 and away from pain than I am towards gain. 106 00:04:04.200 --> 00:04:08.520 So I personally am more fear and, 107 00:04:08.520 --> 00:04:11.520 I'm more fear driven than I am game driven. 108 00:04:11.520 --> 00:04:14.160 So, like, a friend of mine called me up the other day 109 00:04:14.160 --> 00:04:17.200 and was like, so it's, like, he started the conversation 110 00:04:17.200 --> 00:04:18.200 by saying, like, well, it's clear 111 00:04:18.200 --> 00:04:20.200 that money's not the motivator for you anymore, right? 112 00:04:20.200 --> 00:04:21.440 Because like, he's like, you're already done. 113 00:04:21.440 --> 00:04:23.360 Like, you don't need anymore money. 114 00:04:23.360 --> 00:04:25.480 And it was like, since he said it so like, 115 00:04:25.480 --> 00:04:27.560 pointy, like, matter of fact, I was like, 116 00:04:27.560 --> 00:04:29.600 it took me back for a second and I was like, 117 00:04:29.600 --> 00:04:31.800 I guess you're kind of right, like, I don't really, 118 00:04:31.800 --> 00:04:34.280 yeah, I don't, I'm not really doing it for the money. 119 00:04:34.280 --> 00:04:35.960 But it's really the fear of failure. 120 00:04:35.960 --> 00:04:36.800 You know what I mean? 121 00:04:36.800 --> 00:04:38.120 The fear of, and the thing is, is like, 122 00:04:38.120 --> 00:04:41.080 the higher you go, the more you feel, fear of the fall. 123 00:04:41.080 --> 00:04:43.760 And so, anything like, everyone around me is like, 124 00:04:43.760 --> 00:04:44.680 I feel like you're more driven now 125 00:04:44.680 --> 00:04:46.320 than you were when you started and in some ways, 126 00:04:46.320 --> 00:04:47.760 it's true because we're higher up the mountain 127 00:04:47.760 --> 00:04:49.040 than the fall would be worse. 128 00:04:49.040 --> 00:04:50.880 And so I'm like, even more afraid of it. 129 00:04:50.880 --> 00:04:52.320 And so we drive harder. 130 00:04:52.320 --> 00:04:53.720 And so like, what keeps you motivated? 131 00:04:53.720 --> 00:04:56.520 Honestly, his fear is fear of losing everything. 132 00:04:56.520 --> 00:04:59.120 Now, obviously, we've taken steps to try and not, 133 00:04:59.120 --> 00:05:00.480 you know, try and protect ourselves 134 00:05:00.480 --> 00:05:02.640 and put things in places that are, you know, 135 00:05:02.640 --> 00:05:04.640 very, you know, protect and all that kind of stuff. 136 00:05:04.640 --> 00:05:07.800 But still, like, and I am a human being, 137 00:05:07.800 --> 00:05:09.160 you know, I have irrational fears. 138 00:05:09.160 --> 00:05:11.320 And so one of the things that drives me is that. 139 00:05:11.320 --> 00:05:13.440 And I know that when they, when they interviewed, like, 140 00:05:13.440 --> 00:05:15.960 gold medalists invariably, one of the things 141 00:05:15.960 --> 00:05:18.160 that they noticed is that the people who won 142 00:05:18.160 --> 00:05:19.960 were not motivated by winning. 143 00:05:19.960 --> 00:05:22.440 They were motivated because they hated losing. 144 00:05:22.440 --> 00:05:25.120 And so you can be motivated whatever you want. 145 00:05:25.120 --> 00:05:26.560 I can tell you that for me, 146 00:05:26.560 --> 00:05:28.120 it probably comes from a place of fear 147 00:05:28.120 --> 00:05:29.400 and a little bit of anger. 148 00:05:29.400 --> 00:05:30.880 And I'm just being real with you. 149 00:05:30.880 --> 00:05:33.600 Like, that's what actually drives me. 150 00:05:33.600 --> 00:05:35.080 But I try and point that in a direction 151 00:05:35.080 --> 00:05:37.120 that accomplishes something like really beautiful and awesome. 152 00:05:37.120 --> 00:05:41.080 But like, that is what drives me on a day to day to keep going. 153 00:05:41.080 --> 00:05:42.480 So how do I start from being overwhelmed, 154 00:05:42.480 --> 00:05:44.480 which is the second, like, kind of theme of questions 155 00:05:44.480 --> 00:05:46.240 that I get with all the things that come up. 156 00:05:46.240 --> 00:05:48.760 The biggest thing that I do is I think 157 00:05:48.760 --> 00:05:50.880 what of these things are under my control 158 00:05:50.880 --> 00:05:52.880 and what of these things are not, right? 159 00:05:52.880 --> 00:05:54.400 And so the things that are not under my control 160 00:05:54.400 --> 00:05:56.800 are immediately cut out of my, like, thought processes 161 00:05:56.800 --> 00:05:59.960 and thinking, cool, I already figured those out. 162 00:05:59.960 --> 00:06:02.360 They're not on my, like, I can't control those, right? 163 00:06:02.360 --> 00:06:05.560 And then of the variables that I can control, okay, 164 00:06:05.560 --> 00:06:07.560 which of these is the most important? 165 00:06:07.560 --> 00:06:08.880 And then I start action plans. 166 00:06:08.880 --> 00:06:10.560 And the thing is, as long as I am, 167 00:06:10.560 --> 00:06:12.320 as long as we have decided what the problems are 168 00:06:12.320 --> 00:06:14.560 and we are in process, 169 00:06:14.560 --> 00:06:16.480 my anxiety levels go down. 170 00:06:16.480 --> 00:06:18.880 The time when my anxiety spikes, 171 00:06:18.880 --> 00:06:21.040 I think you guys maybe noticed this like two or three weeks ago, 172 00:06:21.040 --> 00:06:22.520 I was really stressed. 173 00:06:22.520 --> 00:06:25.880 And it was because we had this bottleneck in the business 174 00:06:25.880 --> 00:06:28.240 and I won't get into the details. 175 00:06:28.240 --> 00:06:30.080 But there was, there was serious processes 176 00:06:30.080 --> 00:06:32.120 and people that were put together wrong 177 00:06:32.120 --> 00:06:33.960 and it was just creating an enormous amount of stress for me. 178 00:06:33.960 --> 00:06:35.960 And I had to wait a certain period of time 179 00:06:35.960 --> 00:06:37.800 before I was able to take action on it. 180 00:06:37.800 --> 00:06:39.560 And so it was like washing a firebird 181 00:06:39.560 --> 00:06:41.000 and not being able to do anything about it. 182 00:06:41.000 --> 00:06:42.800 And that is where I get the most anxiety 183 00:06:42.800 --> 00:06:45.120 and overwhelming, overwhelmed from. 184 00:06:45.120 --> 00:06:47.520 If we are taking steps to correct something, 185 00:06:47.520 --> 00:06:48.920 I'm usually pretty cool about it. 186 00:06:48.920 --> 00:06:50.880 Once it's like, yep, I know there's a problem, 187 00:06:50.880 --> 00:06:52.320 but we are fixing it. 188 00:06:52.320 --> 00:06:53.160 You know what I mean? 189 00:06:53.160 --> 00:06:54.760 Like we are, you know, we're four weeks out 190 00:06:54.760 --> 00:06:56.240 from it being, you know, resolved 191 00:06:56.240 --> 00:06:59.880 or at least our best bet of resolving it is going through. 192 00:06:59.880 --> 00:07:02.480 So for you, if you feel overwhelmed, 193 00:07:02.520 --> 00:07:04.040 a lot of times it's, in my opinion, 194 00:07:04.040 --> 00:07:05.600 you have things that are open loops, 195 00:07:05.600 --> 00:07:07.360 you have loops that you haven't completed. 196 00:07:07.360 --> 00:07:08.840 And so it's like you have problems, 197 00:07:08.840 --> 00:07:10.480 you have fires that are burning 198 00:07:10.480 --> 00:07:12.240 and you don't know how you're going to put them out. 199 00:07:12.240 --> 00:07:14.000 And so I think it's like, once you create the plan 200 00:07:14.000 --> 00:07:15.680 and you start walking the plan, 201 00:07:15.680 --> 00:07:17.800 then usually my anxiety levels go down. 202 00:07:17.800 --> 00:07:19.360 And if you're like, but what about this thing, 203 00:07:19.360 --> 00:07:20.280 can I control it? 204 00:07:20.280 --> 00:07:22.120 If you can't control it, then like, 205 00:07:22.120 --> 00:07:23.720 don't want to take up your mind space. 206 00:07:23.720 --> 00:07:24.720 And that does take discipline. 207 00:07:24.720 --> 00:07:25.800 No, I mean, I'm not saying I'm perfect. 208 00:07:25.800 --> 00:07:27.200 I'm just, I think you just, 209 00:07:27.200 --> 00:07:28.040 you gain some experience. 210 00:07:28.040 --> 00:07:29.400 You only have someone to brain with 211 00:07:29.400 --> 00:07:30.680 and it's like, well, I might as well put it on stuff 212 00:07:30.680 --> 00:07:31.840 I can control. 213 00:07:31.840 --> 00:07:34.800 So that's, that's like how do you, 214 00:07:34.800 --> 00:07:36.800 how do you stop from being overwhelmed? 215 00:07:36.800 --> 00:07:38.160 And then the third one, like, 216 00:07:38.160 --> 00:07:39.960 how do you stay focused on your goals? 217 00:07:39.960 --> 00:07:41.160 I think it actually kind of, 218 00:07:41.160 --> 00:07:42.800 that kind of routes back to the first thing 219 00:07:42.800 --> 00:07:44.560 that I was saying, which is like, 220 00:07:44.560 --> 00:07:45.880 I really, really, 221 00:07:47.320 --> 00:07:49.480 I wish I had something really sexy and like, 222 00:07:49.480 --> 00:07:52.440 really like, I just, I just love everyone 223 00:07:52.440 --> 00:07:54.360 and I just want to transform lives 224 00:07:54.360 --> 00:07:55.360 and I want everyone to lose weight. 225 00:07:55.360 --> 00:07:58.440 Like, I wish that were actually the thing 226 00:07:58.440 --> 00:08:00.200 that motivated me. 227 00:08:00.200 --> 00:08:02.000 And that is something that I want to accomplish. 228 00:08:02.000 --> 00:08:03.520 And I think that if I were like, 229 00:08:03.520 --> 00:08:05.360 on a stage receiving an award or something, 230 00:08:05.360 --> 00:08:06.920 I would probably say that this is, 231 00:08:06.920 --> 00:08:08.560 you know, we're really happy to accomplish this. 232 00:08:08.560 --> 00:08:09.920 But I'd probably some to say something 233 00:08:09.920 --> 00:08:11.600 like what I'm saying now, which is, 234 00:08:11.600 --> 00:08:14.640 it didn't come from, it hasn't come from a place of serenity. 235 00:08:14.640 --> 00:08:15.480 You know what I mean? 236 00:08:15.480 --> 00:08:16.640 It hasn't like a lot of, 237 00:08:16.640 --> 00:08:18.040 a lot of the things that have happened 238 00:08:18.040 --> 00:08:20.480 have not been like, I just want to save everyone. 239 00:08:20.480 --> 00:08:21.320 You know what I mean? 240 00:08:21.320 --> 00:08:24.080 Like a lot of it is just really being afraid to fail 241 00:08:24.080 --> 00:08:26.720 and being afraid of what people would say 242 00:08:26.720 --> 00:08:28.480 and being afraid of, you know, 243 00:08:28.480 --> 00:08:29.440 and I'm working on that. 244 00:08:29.440 --> 00:08:30.280 You know what I mean? 245 00:08:30.280 --> 00:08:31.720 I'm not, like I'm not immune to it. 246 00:08:31.720 --> 00:08:35.200 Like I actively realize that that's probably not a good thing. 247 00:08:35.200 --> 00:08:36.040 But I'm just being real with you. 248 00:08:36.040 --> 00:08:40.160 Like it's something that's serving me since day one. 249 00:08:40.160 --> 00:08:42.640 Like I, you know, I know there's the entrepreneurial story 250 00:08:42.640 --> 00:08:45.600 and some of you may be resonating with this, 251 00:08:45.600 --> 00:08:48.240 but like I was a really good student. 252 00:08:48.240 --> 00:08:50.840 Like I worked really hard and I got good grades. 253 00:08:50.840 --> 00:08:51.680 You know what I mean? 254 00:08:51.680 --> 00:08:52.680 I finished college in three years. 255 00:08:52.680 --> 00:08:55.800 Like I scored really well on the SATs and GMATs 256 00:08:55.800 --> 00:08:56.640 and all that stuff. 257 00:08:56.640 --> 00:08:58.920 Like I was a good student because I was afraid not to be, 258 00:09:00.440 --> 00:09:03.280 hey, most of the nation, quick break just to let you know 259 00:09:03.280 --> 00:09:05.120 that we've been starting to post on LinkedIn 260 00:09:05.120 --> 00:09:06.600 and want to connect with you. 261 00:09:06.600 --> 00:09:08.040 All right, so send me a connection request 262 00:09:08.040 --> 00:09:09.680 and note letting me know that you listen to the show 263 00:09:09.680 --> 00:09:10.960 and I will accept it. 264 00:09:10.960 --> 00:09:12.920 There's anyone you think that we should be connected with, 265 00:09:12.920 --> 00:09:15.320 tag them in one of my or Laila's posts 266 00:09:15.320 --> 00:09:17.440 and I will give you all the love in the world. 267 00:09:17.440 --> 00:09:19.040 All right, so let's get back to the show. 268 00:09:21.240 --> 00:09:23.800 And so I know there's the whole like entrepreneurial ADD 269 00:09:23.800 --> 00:09:25.160 and I'm ADD is shit. 270 00:09:25.160 --> 00:09:28.040 But like I think that you can overcome anything 271 00:09:28.040 --> 00:09:31.520 if you are just, you know, if you have enough motivation. 272 00:09:31.520 --> 00:09:32.840 And I joke with Laila, I was like, 273 00:09:32.840 --> 00:09:34.840 I think that like all the great accomplishments 274 00:09:34.840 --> 00:09:38.280 in the world are done by people who have a big hole 275 00:09:38.280 --> 00:09:40.120 inside of them that they're trying to fill. 276 00:09:40.120 --> 00:09:42.240 And I don't, you know, I'm just being real with you. 277 00:09:42.240 --> 00:09:44.480 I think that there's a lot of truth to that 278 00:09:44.480 --> 00:09:46.720 is that there's like deep seated insecurities 279 00:09:46.720 --> 00:09:48.600 and a lot of people who have done a great thing 280 00:09:48.600 --> 00:09:50.320 because they're trying to fill a hole. 281 00:09:50.320 --> 00:09:52.960 When I was at the gym in the very beginning, 282 00:09:52.960 --> 00:09:56.880 it was, I think it was top three hardest things I've done 283 00:09:56.920 --> 00:09:58.520 was opening the gym, 284 00:09:58.520 --> 00:10:01.520 just like the first nine months was horrible for me. 285 00:10:01.520 --> 00:10:03.720 And I kept thinking to myself, 286 00:10:03.720 --> 00:10:07.320 and I hope this is politically correct. 287 00:10:07.320 --> 00:10:11.800 But I used to think to myself like an entire race of people 288 00:10:11.800 --> 00:10:14.160 went through slavery for hundreds of years, right? 289 00:10:14.160 --> 00:10:15.600 Something that's absolutely horrible 290 00:10:15.600 --> 00:10:18.840 and something that like we can barely comprehend, right? 291 00:10:18.840 --> 00:10:22.120 And I would think to myself like, how could they do it? 292 00:10:22.120 --> 00:10:22.960 You know what I mean? 293 00:10:22.960 --> 00:10:24.040 And there are so many people. 294 00:10:24.040 --> 00:10:27.560 So it wasn't like, it wasn't like there are people 295 00:10:27.560 --> 00:10:29.320 who had really high will and really low will, 296 00:10:29.320 --> 00:10:31.480 it's like everyone did it, right? 297 00:10:31.480 --> 00:10:33.960 And so when I see something where like everyone does something, 298 00:10:33.960 --> 00:10:36.400 there's other forces at work. 299 00:10:36.400 --> 00:10:40.040 And so the way I perceive that is, 300 00:10:40.040 --> 00:10:43.560 it's amazing what you can do when you have no choice. 301 00:10:43.560 --> 00:10:47.600 And so I think in some ways like us as entrepreneurs 302 00:10:47.600 --> 00:10:50.560 or at least for me, like I pretend there is no door, 303 00:10:50.560 --> 00:10:52.560 there is no exit door for us. 304 00:10:52.560 --> 00:10:54.880 And that's what keeps us in it is like, 305 00:10:54.880 --> 00:10:57.720 I have no choice, like I have to keep going. 306 00:10:57.720 --> 00:11:01.000 And so like I don't really entertain the thoughts very much 307 00:11:01.000 --> 00:11:05.400 because all the, every single entrepreneur that I look up to 308 00:11:05.400 --> 00:11:08.520 and the more I get close with people who are significantly higher 309 00:11:08.520 --> 00:11:11.240 up than we are, they tell the same stories. 310 00:11:11.240 --> 00:11:14.440 They're like, this sucked, this was really hard. 311 00:11:14.440 --> 00:11:16.680 There was two years where I barely slept. 312 00:11:16.680 --> 00:11:17.520 You know what I mean? 313 00:11:17.520 --> 00:11:18.680 And they're like, and it was just stressed, 314 00:11:18.680 --> 00:11:20.280 like it was heavy, I could even breathe. 315 00:11:20.280 --> 00:11:23.160 And these are people that I've like totally achieved massive amounts, 316 00:11:23.160 --> 00:11:24.560 hundreds of millions, billions of dollars. 317 00:11:24.560 --> 00:11:27.440 And I hear these, and they're normal people. 318 00:11:27.440 --> 00:11:28.440 You know what I mean? 319 00:11:28.440 --> 00:11:29.440 They're different than you and me. 320 00:11:29.440 --> 00:11:31.920 And just the way that they tell the story is like, 321 00:11:31.920 --> 00:11:34.040 it's literally just perseverance. 322 00:11:34.040 --> 00:11:35.440 Like it's just grit. 323 00:11:35.440 --> 00:11:38.160 It's just like how long can you keep going? 324 00:11:38.160 --> 00:11:43.040 And I think that that's like, it's just like how bad do you want something? 325 00:11:43.040 --> 00:11:43.880 And that's it. 326 00:11:43.880 --> 00:11:46.520 And like when they look at achievement, 327 00:11:46.520 --> 00:11:49.160 like that's the single deciding factor. 328 00:11:49.160 --> 00:11:51.200 It's not intelligence, it's not like, 329 00:11:51.200 --> 00:11:52.520 it's not any of these other things. 330 00:11:52.520 --> 00:11:55.320 It's just like how long will you stick with it? 331 00:11:55.320 --> 00:11:57.360 And I told you guys that the book grit 332 00:11:57.360 --> 00:12:01.480 that I was reading effort counts twice in the achievement, like category. 333 00:12:01.480 --> 00:12:03.000 It's like, first you have talent, 334 00:12:03.000 --> 00:12:05.320 time's effort to get a skill. 335 00:12:05.320 --> 00:12:08.440 And then it's skill times effort to achieve something. 336 00:12:08.440 --> 00:12:10.120 And so effort counts twice. 337 00:12:10.120 --> 00:12:13.160 And so like, I think like potential means shit. 338 00:12:13.160 --> 00:12:14.600 Like who cares where your potential is? 339 00:12:14.600 --> 00:12:16.480 Like learners, I'm just not living on some potential. 340 00:12:16.480 --> 00:12:18.120 No one is, you know what I mean? 341 00:12:18.160 --> 00:12:19.760 And a different way of thinking about this. 342 00:12:19.760 --> 00:12:21.360 And this is one that's kind of like, 343 00:12:21.360 --> 00:12:24.600 tribute to like wrap your head around is that 344 00:12:24.600 --> 00:12:28.040 you may see people who you believe are more talented than you 345 00:12:28.040 --> 00:12:29.640 and they might be. 346 00:12:29.640 --> 00:12:33.560 But if you think about any human, right? 347 00:12:33.560 --> 00:12:37.240 And their potential for how much they can achieve 348 00:12:37.240 --> 00:12:40.240 with an inordinate amount of effort, right? 349 00:12:41.240 --> 00:12:45.000 It is more than what the talented person can achieve 350 00:12:45.000 --> 00:12:47.520 with a medium amount of effort, right? 351 00:12:47.600 --> 00:12:50.800 And so like the thing is like the effort equation 352 00:12:50.800 --> 00:12:54.160 I'm moving back is like, there's so much gap 353 00:12:54.160 --> 00:12:57.200 between where you are and what potential is. 354 00:12:57.200 --> 00:12:59.600 And the one thing that drives you, 355 00:12:59.600 --> 00:13:02.680 it's just so much bigger than people think, you know what I mean? 356 00:13:02.680 --> 00:13:05.360 And the one driver is effort, right? 357 00:13:05.360 --> 00:13:07.960 And so like in some way it's incredibly comforting to me 358 00:13:07.960 --> 00:13:11.720 because like a skilled, a talented painter, 359 00:13:11.720 --> 00:13:14.800 somebody who picks up the skill quickly 360 00:13:14.840 --> 00:13:17.560 still will now outpaint somebody 361 00:13:17.560 --> 00:13:21.080 who stays with it for 25 years, not even close, 362 00:13:21.080 --> 00:13:23.240 not even by a mile, right? 363 00:13:23.240 --> 00:13:26.200 Because effort still means more than everything, right? 364 00:13:26.200 --> 00:13:27.800 And everyone's like, well, I want to try and find something 365 00:13:27.800 --> 00:13:29.640 that like you're talented for. 366 00:13:29.640 --> 00:13:32.120 But the reality is that talent doesn't even really matter 367 00:13:32.120 --> 00:13:33.440 because it's longevity. 368 00:13:33.440 --> 00:13:36.640 And so it's really about like, I mean, in the beginning 369 00:13:36.640 --> 00:13:38.800 you think like I want to do something impassioned about 370 00:13:38.800 --> 00:13:41.880 but the reality is like, I think passion fades. 371 00:13:41.880 --> 00:13:42.720 You know what I mean? 372 00:13:42.720 --> 00:13:44.720 It's just like the spark to get you going. 373 00:13:44.720 --> 00:13:47.040 But after that it's like, what drives you, 374 00:13:47.040 --> 00:13:49.000 what drives you when you're three years in? 375 00:13:49.000 --> 00:13:51.520 What drives you when you're five years in? 376 00:13:51.520 --> 00:13:55.080 Like, I mean for me, it's just like, 377 00:13:55.080 --> 00:13:56.360 it's like an identity thing. 378 00:13:56.360 --> 00:13:59.200 It's like, well, what kind of person am I? 379 00:13:59.200 --> 00:14:00.040 Does that make sense? 380 00:14:00.040 --> 00:14:02.280 Like, who do I choose to be? 381 00:14:02.280 --> 00:14:05.040 What kind of person do I want my kids to think I am 382 00:14:05.040 --> 00:14:10.040 when like, when shit got hard, did dad stop? 383 00:14:10.240 --> 00:14:11.080 You know what I mean? 384 00:14:11.080 --> 00:14:12.240 Did dad blame the market? 385 00:14:12.240 --> 00:14:14.280 Did dad blame acts? 386 00:14:14.280 --> 00:14:15.560 Did dad blame why? 387 00:14:15.560 --> 00:14:17.360 Like I think about these stories 388 00:14:17.360 --> 00:14:19.840 that I think my kids are going to tell about 389 00:14:19.840 --> 00:14:22.200 where we're doing right now. 390 00:14:22.200 --> 00:14:24.200 And I think what story do I want them to tell? 391 00:14:24.200 --> 00:14:26.000 And then more importantly, what story do I want 392 00:14:26.000 --> 00:14:27.840 to tell myself every day? 393 00:14:27.840 --> 00:14:31.480 And so it's like, I'm almost selling myself on who I am 394 00:14:31.480 --> 00:14:34.600 as I'm doing it, if that makes any sense to anyone. 395 00:14:34.600 --> 00:14:37.640 Like, you're like actively creating your identity 396 00:14:37.640 --> 00:14:40.280 and the story you're telling while you're walking it. 397 00:14:40.280 --> 00:14:43.520 And so it's like, you become the hero of your own story, 398 00:14:43.520 --> 00:14:44.960 but you're not that hero yet, 399 00:14:44.960 --> 00:14:47.920 but you're becoming them as you walk. 400 00:14:47.920 --> 00:14:50.080 So anyways, that was just like, 401 00:14:50.080 --> 00:14:51.080 I got a bunch of those questions 402 00:14:51.080 --> 00:14:54.240 and I hope that's my best shot at, 403 00:14:54.240 --> 00:14:56.840 I mean, maybe I'll have another shot six months from now 404 00:14:56.840 --> 00:14:58.840 that'll be different, but that's kind of the best shot 405 00:14:58.840 --> 00:15:00.640 that I've got for like, what keeps me motivated? 406 00:15:00.640 --> 00:15:01.920 Like, how do I stop from being overwhelmed? 407 00:15:01.920 --> 00:15:03.880 How do I stay focused on the goals? 408 00:15:03.880 --> 00:15:06.400 Like, you just keep going. 409 00:15:06.400 --> 00:15:08.720 And it's like, what kind of person do you want to be? 410 00:15:08.720 --> 00:15:09.720 What do you want to be? 411 00:15:09.720 --> 00:15:10.720 What do you want to be? 412 00:15:10.720 --> 00:15:11.720 What do you want to be? 413 00:15:11.720 --> 00:15:12.720 What do you want to be? 414 00:15:12.720 --> 00:15:13.720 What do you want to be? 415 00:15:13.720 --> 00:15:14.720 What do you want to be? 416 00:15:14.720 --> 00:15:15.720 What do you want to be? 417 00:15:15.720 --> 00:15:16.720 What do you want to be? 418 00:15:16.720 --> 00:15:17.720 What do you want to be? 419 00:15:17.720 --> 00:15:18.720 What do you want to be?