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26 to 29 is the season of chunking up so the reason your lifetime wages increase the most in the season is because you finally have a lay of the land

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You have perspective from which to make a judgment on what next moves to make you see where everything is

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Welcome to the game where we talk about how to sell more stuff to more people in more ways and build businesses worth outing

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I'm trying to build a billion dollar thing with acquisition.com. I always wished pesos

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Musk and Buffett had documented their journey

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So I'm doing it for the rest of us. Please share and enjoy

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30 is the new 20 is complete BS your 20 is the most important decade of your life and I'm going to prove it to you

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I mean think about it if you're growing a tree the moment a trunk branches off

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It's really hard to reach around the other side of the tree right like if the branches over here

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It's very hard takes a lot of effort to go to the other side and so the early decisions you make in your life make a bigger

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Impact downstream and I know it's popular to tell people that everybody has time

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But here are the facts 50% of adults are with a person. They're going to marry in their 20s

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The median child is bored in your 20s your brain finishes. It's last major growth spread in your 20s

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Your personality solidifies in your 20s and the big kahuna two thirds of your lifetime wage growth happens in your 20s

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So I'd say 20 is 20 and it's important

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In my 20s I accumulate over 20 million dollars of earnings after taxes and set myself up for a hundred million dollar net worth by H 32

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And this is the definitive guide to crushing your 20s and I'm going to break this down into seasons with the biggest dues and the biggest don'ts

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So let's go high school to 20

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These are the years of don't late teens are more about not messing up so bad that it costs you years to recover later

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It's like that branch that you have to grow all the way around

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It's way better to just make the first right decision because you're at least already directionally going the right way

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Then it is about making it all the way to the top it's the tree by the time you're 20 all right

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So like Charlie Munger says figure out what you don't want in life and then avoid it like the plague

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In fact, you have a 97% chance of avoiding poverty

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So just already being on the right side of the tree if you do three things and so research is confirmed this a zillion times

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They call it the success sequence number one finish high school number two get full-time work number three

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Don't have a kid until you're married or as I would just like don't have an unplanned child

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Now I'm not saying you should or shouldn't do whatever you want

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But if you're in the kit that wants to avoid poverty then that's step one take the highest percentage moves

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And if for some reason you haven't one of those three that's fine

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You just got to play the cards you're dealt after all Glenn Sterns whose billionaire had a kid out of wedlock at 14 and dropped out high school

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But let's look at the types of mood he made to undo his bad teens in his 20s

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Separates this the next season 20 to 23 this is the foundational season now whether that's a job or a side hustle or the main hustle

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You're going to build your foundations all right and the interesting thing is the stuff you do in your early 20s

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Like the tree bridge sets you off in a direction all right and changing course brings you back to square zero

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Now the way to guarantee that you never move back to zero

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Right is to do jobs that give you general skills

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So if you do sales at one company you learn a few things industry knowledge sales working with the team etc

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Now the industry knowledge won't transfer if you start something else

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But everything else will so my recommendation is not to try to make it in this season

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But to learn as much as you can this is where you work for free and below your earning capacity in order to get a higher learning

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Opportunity because listen

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You're compensated in two ways learning and earning and in your early years

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You want to be compensated with as much learning as seemingly possible because it'll set you up for far more earning later

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So what you don't want is to learn one skill and immediately try and make as much as you can off of it

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Because you just shortchange your long-term earning you cap yourself, right?

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It's like snipping off the branch of the tree

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All right, and then that's it. There's no more growth

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So the more adjacent skills you can rope together over time the more money you make in other words

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The broader the foundation the bigger the peak and so maybe a little example

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So if you're like good at math and okay, you get math skills all right

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Well, then maybe you're like I learned some bookkeeping so you go to an accounting firm or you go to a company and you work in their financial

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Apartment as a bookkeeper it's a basic skill great

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So now you added math to bookkeeping now it's a little more valuable

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Then you study and you should get your CPA all right now you're now you're an accountant fantastic more valuable

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And then you start learning about taxes well now you're an accountant who really understands taxes

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Significantly more valuable and then you also understand insurance structures and trust structures

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Even more valuable and then you start learning mergers and acquisitions even more valuable

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And so each of these things these one plus one plus one skills compound and become significantly more value

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But if you didn't have the foundational skills of just understanding basic accounting

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Then it'd be much more difficult to do M&amp;A later, right?

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And so we want to make sure that you maximize as much broad exposure to as many general skills because you could do M&amp;A in a

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Company that does phishing supplies or you could do it for one that sells media

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It doesn't really matter because all those foundational skills will translate over

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And so when you're switching between opportunities

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You want to make sure that part of it will transfer over all right, so said differently

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So if you're in banking you could be on the retail side of banking

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You could be a teller you could be somebody who does wealth management like there's lots of different sectors within banking overall

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You could also just be in sales and transfer the same function to a different company

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And so you can either go within your industry in terms of changing direction

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Or you could go within your function and change industry either of those are good smart career path jumps

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Where you do get in trouble is where it's where you make both jobs

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Where you go into a new industry and a completely new role because that is where you actually started zero

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So you want to minimize the likelihood that you have to go back down to the beginning of the tree

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And just continue to branch off in one direction

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So the point is you want to gain as many general business skills as you can because these are the things that

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permanently

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Increase your earnings as in you will never go below this level once you acquire these general skills

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And so for me, I worked at a small beauty consulting firm during my 20 to 23 years

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I worked directly under the CEO more like a personal assistant than an analyst, which is my title

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They didn't do any training

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But I did get exposure to big money and that shifted my thinking for me that was really viable

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And since they didn't give me a lot of work

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I read about two books a week almost entirely self-help and watch better books

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YouTube wasn't even like really around that much that it was founded just a few years before that

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Instagram literally hadn't even come out like hadn't even been created yet just to give you some context

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So I felt like I wanted to be an entrepreneur and when I thought I learned what I was going to do

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I decided actually didn't want to be in the defense contracting industry and had to decide between going to business school

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And started my own business so I made a big move

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I kept the same idea of working under smart people

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But I wanted to switch industries so I went into fitness because I like that now

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I didn't do what I'm telling you to do because I didn't have me to help me right

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But fitness was literally a different industry and a completely different skill set

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But I did know fitness myself

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So that was my kind of one end to me will have at least a leg in the right direction because that's what I spent a lot of my free time doing

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But what I did get right was that I went to the top of the industry each time

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So with the consulting thing going to the top and with the fitness industry

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I went to the top or at least as far as I could reach which was there was a seven-figure gym owner

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And I reached out to him and he said I could work for him

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And my skills are consultant transferred all right

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So this is where I did have some transfer over

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Consultants have to learn stuff really fast and the way they do that is they interview experts

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Because experts already have sifted through the information

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So experts buy you time

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All right, so I used my skills I learned as a consultant to approach fitness

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Which I liked as something to learn everything about

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So I emailed 40 gym owners one guy said I could pay him for an apprenticeship

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But he quickly saw that I was good at writing and talking to people

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So I had other general skills and so he started paying me after that

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I'll be at minimum wage but he still paid me something

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And I worked basically as his personal assistant too

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And within 90 days he offered a partner with me on a location

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And I'll tell you what happened next

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Hey guys real quick if you're new to the podcast

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I have a book on Amazon called 100 million dollar offers that over 8,000 five star reviews

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It has almost a perfect score you can get it for 99 cents on Kindle

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The reason I bring it up is that I put over a thousand hours into writing that book

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And it's my biggest gift to our community

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So it's my very shameless way of trying to get you to like me more

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And ultimately make more dollars to that later on in your business career

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I can push the bar towards you

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So that's my gift go check it out

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Amazon and back to the show

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So now we're talking the next season 23 to 26 the season of repetition

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All right so after getting exposed to an industry

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You'll decide whether you want to do more of that stuff in the industry

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Or more stuff related to the skill you learned

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And if you feel like you aren't getting either of those things

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Switch as soon as you can

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When you're picking industries I'd recommend picking one where money is made

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Main reason it's my belief that you can fall in love with anything if you're good at it

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And you get good at it by starting early and doing a lot of it

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So if you're short in real estate

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You could be on the deal side the broker side the lending side the development side

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There are lots of different angles

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Now you might start on the broker side and then decide you like the lending side more

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Or your sales skills transfer and you'll be in the same industry

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But just in a different sector

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And one major caveat I have is that it costs a lot to change industries

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So just be sure it wasn't because you didn't like the six people you were working with

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And it was actually the industry overall

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This is a mistake a lot of people make earlier on

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Because they're like I hated that place

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I must hate media

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When really you just hated the tiny six people that you talk to on a regular basis

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And there's probably another media thing

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So if you got into something because you liked it

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Unless you learned something fundamentally different about how the business worked

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Then it might just be the people

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And honestly that's 90% of the time what your enjoyment comes from

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But make no mistake

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This is the season of repetition

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This is where you start to hone your craft through reps

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This is where you get 10,000 reps in

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And as much as I say to myself Alex you should have gone out more and had more friends and had more

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You know fun times in your 20s

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I didn't and it paid off

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And so everything's a trade off

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What you want now for what you want most

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And if you're not sure what reps you're gaining

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You're doing the wrong thing

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So you want to be in a major value add lane

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And you want to know the skill you're learning

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So product creation, advertising, media, outreach, sales, finance, coding

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Whatever it is

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If you aren't sure about the thing that you're repeatedly doing

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That you're getting better at it

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Then you're not doing anything valuable

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All right

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But when you do that work

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You give yourself and the world evidence of your skill

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You build something valuable

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A track record

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For me this is where I started my first business

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Honestly I was a little young

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But the guy who offered the partnership

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With me offered to advise me on the business

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So he became a 10% owner of my business for free

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And he helped me start it

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And I still felt like I didn't know anything

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So I ended up getting two more mentors

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To take a third of my business each

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And I ended up with 33% for myself

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But I learned a lot from each one of them

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Different skills all the meanwhile

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Every day I was still working at the gym and selling

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Selling, selling, selling, all day long

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And I closed over 4,000 sales in the next three years

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That's four closes a day

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This was my rocky cutscene

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And I knew a little bit about fitness

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But I learned how to deal with employees

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Process money, make contracts, build out locations

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Pick location

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And the main thing I got was the reps and sales and marketing

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And I opened up five more locations in that period

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But once I felt like I was getting really good at it

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I made another big change

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And this change was the one that really skyrocketed my income

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Which was the next season

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26-29 is the season of chunking up

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So the reason your lifetime wages increase the most in the season is

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Because you finally have a lay of the land

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You have perspective from which to make a judgment

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On what next moves to make

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You see where everything is, right?

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You actually get how the money works

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Where it flows, you see who gets the most of it

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And most of the time it's upstream

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And this is where leverage begins to come in

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You need to start getting more for your time

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You either get more for your time by leveraging the time of others

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By being in charge of other people

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Leading, managing, etc

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You tie yourself and you're compensated

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By percentage of the total value of the team

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And so that can either happen in a company

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Where you're leading more people that are doing the thing that you learned how to do

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Or you start a business, etc

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Right?

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And so that's when you're starting to leverage other people

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You can also leverage other people's money

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This is where if you want to start your own shop

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You could use your savings or get a loan from other people to start it

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And people would give it to you

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If you had a track record

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That's why it's so important

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In fact, there was a successful gym owner that I knew

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Who wanted to start a gym after you came back from Afghanistan

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He was a military guy

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The bank told him that they would loan him the money

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After he had three years of experience working in a gym

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Which syncs with the seasons that I'm telling you right now

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And so we ended up taking a job so they wouldn't loan him the money

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So we won and he took a job at a local gym

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And he worked his way up to general manager

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He saved his money and then he realized three years later

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Once he really understood how the business worked

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That he didn't even need the loan to begin with

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So it ended up being the best advice he ever got

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Because once you start knowing the game

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You make better moves

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So when you're chunking up, you move upstream

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You start your own shop, you own your own team

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You find the position that within your industry has the most leverage

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And you pursue it

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For me, this is when I went from owning a few shops

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Of my own to seeing franchisors and the licenseors

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As the ones who had the most leverage

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They could make a percentage of what everyone made

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And that's when I started using everything that I learned during my rocky cutscene period

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At my own gyms

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At other people's gyms

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And then eventually packaging and licensing out to thousands of gyms across the country

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And that's when my earnings exploded

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But for me, it wasn't until I was 27

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That I became a millionaire

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And the year that I made my first million in profit was also the year I made my second

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And third million dollars in profit

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And basically until that point

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I don't almost know money to my name

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All my money kept going into my gyms

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Into learning stuff

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That was all the programs, all the workshops, all the courses, all the masterminds

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And I told you

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I gave away two thirds of my company

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To three different people in the beginning

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Because I just wanted to learn faster

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All right

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And so the thing is

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It was very frustrating for those years

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Like the three years that I spent

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Doing the consulting thing

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And I really didn't feel like I was learning as much as I should

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But what I didn't see was that I was gaining access to people with significantly more money

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And it shifted my perspective of how much money could be made

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And the next season was all about getting the repetition

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So I could build my skill stack

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And that's where I learned lots of different things

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And I knew what things I was getting the reps on

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And then finally, once I had a lay of the land

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I knew what moves I could make that would give me the most leverage

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And so here's what I recommend you do for the four phases of your 20s

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All right

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First, don't take yourself into a ditch you can avoid

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Don't get addicted to drugs

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Don't have an unplanned kid

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Don't get some crazy STD that you can never get rid of

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All right

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Second phase

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Get your foundational skills

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Work for free or minimum ways to get access to the best people you can

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Big caveat here

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The best people you can

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If someone's willing to pay you twice

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Three times

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Four times more

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But they're not going to teach you as much as the other people

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Don't take it

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Because you're short-changing your long-term earnings

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Don't make the trade

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It's a bad trade

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Third, rocky cutscene

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Embrace the suck

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Don't complain

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Do the boring work

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Don't believe you've earned something that you haven't hustled for

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All right

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The biggest pet peeve of everybody who's ahead of

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Younger guys in the game

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Is that they think they've earned something that they haven't

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They're like, dude, I've been doing this for five years

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We're like, five years is a blank

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It's nothing

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Right

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Like they talk about the 10-year club

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The 20-year club

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The 30-year club

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And the 40-year club

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Right

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In terms of entrepreneurship

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Because most people can't hang that long

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And so you're like, five years in and you think you are the world and you're not

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So find the best guy in the company

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And shout at them

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Do twice the level of effort they are

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Because you have to make up for not being as good as they are

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All right, so do twice the work

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Do everything you can to get them to like you

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And give you their discretionary time

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So if you can get them to talk to you out of work

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And hang out with you in the weekend

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And grab a coffee and grab a lunch

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And grab a dinner and grab some drinks

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Whatever it is

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If you can get them to like you

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They will cheat you even more

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And this is the micro stuff

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This is the stuff that

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Takes a 10x opportunity

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And turns into a 100x opportunity

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That's why the learning is important

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If you go to this place

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To learn

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Make sure you fucking learn

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And the best way to get them to actually do that

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And give you their discretionary time

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Is to follow their advice ruthlessly

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All right, people will always help someone

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If they see that person

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Take massive action on their advice

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But you know who they won't help

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The person who asks for advice all the time

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And then does nothing or complains

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Or bitches and gives excuses

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All right

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So fourth

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Once you have the rocky cutscene phase done

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You have a skill

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You now find the highest point of leverage

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Within your respective opportunity

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So you have to chunk up

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You have to get leverage

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Find a way to get more for your effort

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And if you can't see it yet

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Then you haven't done enough reps yet

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And that's because people are going to get in six months

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And their rocky cutscene period

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Be like this sucks

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I need to find more leverage

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But you haven't earned it yet

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You don't have the track record

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And if you can't see the opportunity

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It's because you haven't done it yet

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If you've done it enough times

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And you've put enough work in

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You will very clearly see a lay of the land

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Of where your next opportunity is

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The path will always reveal itself

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To you as you keep walking

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And if you still learn income poop

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And you've done 36 months of reps

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Then talk to people who make the most money

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In your industry

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Ask them what the smart move is

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And how they got to their position

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And then

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Have the nads

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To take the jump

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Whether that's gunning for the promotion

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Heading up a new division

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Moving companies

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Or starting your own

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That's how you destroy your 20s

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Or at least that's how I did
