WEBVTT 1 00:00:00.000 --> 00:00:07.640 Happy Monday, everybody. Hope you guys have an awesome Thanksgiving. I hope you are rested and well-fed and super 2 00:00:07.640 --> 00:00:15.040 anabolic and relaxed stores are full. So I wanted to make a fun video about a $724,000 3 00:00:15.040 --> 00:00:22.480 lesson that I learned. And frankly, the only passive, passive, quote, revenue stream that I've 4 00:00:22.480 --> 00:00:32.320 ever been able to create. And that $724,000 lesson resulted in a house, a car, and other cool stuff. 5 00:00:32.320 --> 00:00:38.320 And so what I wanted to do was actually cover the only kind of passive revenue that you can kind of 6 00:00:38.320 --> 00:00:43.360 have in a business because I'm not really for passive revenue or I think that it's kind of a myth. 7 00:00:44.160 --> 00:00:48.960 But to the extent that it is a myth, I think this is the only viable way that you can actually have it, 8 00:00:48.960 --> 00:00:57.040 which is by looking at your business as a distribution network. So if you think about the drug 9 00:00:57.040 --> 00:01:05.200 game, the cartel or whatever, the reason that they're able to take a good cut of people who bring 10 00:01:05.200 --> 00:01:11.760 them drugs is because they own distribution. And so if you are a business owner, then it means that 11 00:01:11.760 --> 00:01:17.280 you have an element of distribution to your business, which means that you have clients in your 12 00:01:17.280 --> 00:01:23.760 business. And those clients also purchase other things, right? They don't only buy stuff from you. 13 00:01:23.760 --> 00:01:30.320 So if you have members at your gym, what else would a gym member buy, right? They 74% of all people 14 00:01:30.320 --> 00:01:35.520 in America buy dietary supplements, right? They buy 74%, three out of four, buy at least one dietary 15 00:01:35.520 --> 00:01:40.480 supplement and use it. All right? Like you can just look at that up on statistic or USDA, like all those 16 00:01:40.480 --> 00:01:47.600 stats are free and readily available to the same degree, each of those people also buy food, right? 17 00:01:47.600 --> 00:01:54.960 They buy groceries, they go out to eat, et cetera, right? They buy fitness apps, they buy 18 00:01:54.960 --> 00:02:01.600 hearty monitors of fitness, IQ, data, self-data stuff, they have Apple watches, they have Fitbits, 19 00:02:01.600 --> 00:02:08.960 all this kind of stuff, right? And so what you have in front of you is the distribution base. And if you 20 00:02:09.760 --> 00:02:16.880 monetize it properly, it can allow you to get a lot of the things that you normally pay for for free, right? 21 00:02:16.880 --> 00:02:21.920 There are plenty of businesses there and you are in your world who want to have access to your 22 00:02:21.920 --> 00:02:27.840 customers and are not competitive with you, right? And so capitalizing on that is a really great way 23 00:02:27.840 --> 00:02:33.920 of making money without actually spending any effort, right? It's just making recommendations that 24 00:02:33.920 --> 00:02:38.880 you probably would already make anyways, right? And instead, just having it track back to you. 25 00:02:38.880 --> 00:02:43.920 And so what it does is it allows you to make money on all of the other variety of services that 26 00:02:43.920 --> 00:02:49.200 they purchase. Now the closer the service or products that they purchase are to the core thing that 27 00:02:49.200 --> 00:02:53.760 you offer, right? So you're selling weight loss, right? The next core things would be supplements 28 00:02:53.760 --> 00:02:58.960 and probably food, right? Maybe right next to that might be a payroll or equipment. Those are 29 00:02:58.960 --> 00:03:04.880 kind of adjacent things that someone who would start at a gym might then next buy, right? And so 30 00:03:04.880 --> 00:03:09.440 I'm really excited about this because this has been like the vision for me for three years 31 00:03:10.160 --> 00:03:15.120 been putting this together. And my goal, hopefully you guys will excited about this, is that no 32 00:03:15.120 --> 00:03:20.480 fitness professional will have to pay for their rent or their food ever again, which is super 33 00:03:20.480 --> 00:03:26.720 exciting for me. And hopefully this is exciting for you. And so in 13 days, December 13th or 34 00:03:26.720 --> 00:03:32.240 hopefully that's 13 days is the, okay, it's second. So 12 days, we are finally going to be kicking 35 00:03:32.240 --> 00:03:38.640 off kind of the second huge piece to our business, which is ready meal delivery. So it's actually 36 00:03:38.640 --> 00:03:48.320 fresh food that gets delivered next day air to your customers, which is wild and awesome. And because 37 00:03:48.320 --> 00:03:55.120 of that, based on the average numbers that we have, so the average GM sells 14 people a month, 38 00:03:55.200 --> 00:03:59.040 or the average affiliate, whether they work with us or not, so it's 14 people a month into supplements, 39 00:04:00.080 --> 00:04:09.200 that same amount would cover you and four trainers and all your food for that whole time period. 40 00:04:09.200 --> 00:04:14.480 And so if you keep what you have in terms of what you're selling supplements for and you add on 41 00:04:15.120 --> 00:04:18.560 the food that these people are already buying or want to buy, and that's based on the assumption 42 00:04:18.560 --> 00:04:23.280 that people don't buy more food than they buy supplements, which is not true. But if you just 43 00:04:23.280 --> 00:04:29.600 kept the same assumptions alive, then you can now have all of the food that you're normally already 44 00:04:29.600 --> 00:04:33.920 spending money on covered. Your trainers can have all their food that they're only spending money 45 00:04:33.920 --> 00:04:40.240 on covered. And now you can truly, like, you can eat your own dog food. You can, you can drink 46 00:04:40.240 --> 00:04:44.240 the, your own cooling. You can speak with conviction about the fact that you really want to walk and 47 00:04:44.240 --> 00:04:48.080 live a healthy lifestyle, not to mention the fact that people who are fitter tend to make more money. 48 00:04:48.880 --> 00:04:53.840 That I can tell you, Barton, I've seen that across the board, which really just comes down to like, 49 00:04:53.840 --> 00:04:58.160 do you believe what you're preaching, right? Do you walk your walk? And so I'm super excited about 50 00:04:58.160 --> 00:05:04.800 this because in 13 days, that will be a reality for everyone. Like fitness professionals won't have 51 00:05:04.800 --> 00:05:09.840 to pay for food anymore. And that's like really, really cool for me. And we've been able to do that 52 00:05:09.840 --> 00:05:14.880 because we can go shade and make, I can buy chickens by chicken breast by the ton, 53 00:05:15.840 --> 00:05:20.800 broccoli by the, by the, by the palate, you know what I mean, to make this available for everyone, 54 00:05:20.800 --> 00:05:29.040 which is like so freaking cool. But anyways, now your trainers can benefit by being in your business, 55 00:05:29.040 --> 00:05:32.400 by being like, think about what they can now tell your friends. It's like, yeah, you know, 56 00:05:32.400 --> 00:05:36.320 I might not make as much as I want to, but dude, they like, I don't buy food. You know what I mean? 57 00:05:36.320 --> 00:05:40.720 Like, they cover all my meals for me. And it just gives them this great benefit. And the thing is, 58 00:05:40.720 --> 00:05:44.000 is like, if you take care of them, they take care of your customers. And that's always the way it is, 59 00:05:44.000 --> 00:05:49.120 especially in service. It's like, you have to exemplify taking care of your people so that they 60 00:05:49.120 --> 00:05:54.320 know what it feels like to be taking care of in order to take care of their, you know, your customers, 61 00:05:54.320 --> 00:06:00.640 right? Especially in service. And so I know of no better way to do that. And I try and practice this 62 00:06:00.640 --> 00:06:05.120 because like, for example, the 724,000 on a list and it's like, that's, that was the commissions 63 00:06:05.120 --> 00:06:09.280 that we got from ClickFunnels just from the fact that like, I don't build landing page software. 64 00:06:09.360 --> 00:06:13.440 But I can recommend landing page software that works well. And so by doing that, 65 00:06:13.440 --> 00:06:18.080 we were able to capitalize on another aspect of what the customers that we had were buying, right? 66 00:06:18.720 --> 00:06:24.160 And so we've done this in a number of situations. Very transparently, like, hey, we, you know, 67 00:06:24.160 --> 00:06:28.400 you don't pay anymore. It's just because we made a recommendation. And to the same degree here, 68 00:06:29.120 --> 00:06:33.360 your clients actually get a discount in order to do this. So you actually gain good will 69 00:06:33.360 --> 00:06:38.000 from your customers by saving them money on the thing that they're going to get anyways. 70 00:06:38.000 --> 00:06:42.400 And instead of doing you get your own food for free and your trainers get their food for free. 71 00:06:45.600 --> 00:06:50.080 Most of the nation real quick, if you are a business owner that has a big old business and wants 72 00:06:50.080 --> 00:06:55.200 to get to a much bigger business, going to $50, $100,000 plus, we would love to talk to you. 73 00:06:55.200 --> 00:06:59.040 And if you like that, we'd like to hear more about it. Go to acquisition.com and you can plan 74 00:06:59.040 --> 00:07:03.040 anywhere on the page and talk to one of our team and see if we can help you get there. 75 00:07:03.920 --> 00:07:12.800 And so I think that I see a world hopefully in the near future in 13 days away for 2020 and beyond 76 00:07:12.800 --> 00:07:18.320 where the revenue that comes in from supplements can cover your rent and the revenue that comes in 77 00:07:18.320 --> 00:07:24.000 from meals can cover your food so that literally both of these things are taking care of for you 78 00:07:24.000 --> 00:07:28.640 simply because you are already making recommendations to the clients in your gym. They are already 79 00:07:28.640 --> 00:07:32.320 making these decisions to purchase these based on the decision that they've made to work with you 80 00:07:32.320 --> 00:07:37.440 to start a healthy lifestyle and all we're doing is providing them with a convenient way of doing 81 00:07:37.440 --> 00:07:44.560 that at scale. And so anyways, I'm incredibly excited about it. We spent 18 months putting 82 00:07:44.560 --> 00:07:49.680 all this stuff together and in 13 or 12 days, whatever it is, December 13th at Friday, 83 00:07:49.680 --> 00:07:56.400 it will go live to the world. So if you are interested in that, you should comment and like this 84 00:07:56.480 --> 00:08:02.400 because it will be available to everyone past current gyms, anyone who's ever worked with us, 85 00:08:02.400 --> 00:08:05.520 anyone who's not worked with us who's been afraid to work with us, whatever it is, 86 00:08:06.560 --> 00:08:11.040 hopefully your clients want to have food and it's probably the biggest pain point that we've 87 00:08:11.040 --> 00:08:14.480 all experienced with our customers is like they just ask you they're like can you just do this for me? 88 00:08:15.440 --> 00:08:21.760 And finally you can be like yes we can do that for you. Also allows you to market that as a unique 89 00:08:21.760 --> 00:08:26.160 differentiator in terms of like you being a one-stop shop of like we won't even cook your food for you. 90 00:08:26.160 --> 00:08:30.400 Like dear God, wow. It allows you to close better on the front end because now you're decreasing 91 00:08:30.400 --> 00:08:34.480 the amount of pain and effort that it takes someone to change their you know change their lifestyle, 92 00:08:34.480 --> 00:08:40.000 right? If all Susie has to think about is one meal that she has to get right just her breakfast 93 00:08:40.000 --> 00:08:43.680 or just her dinner, right? And then the other two meals are taken care of for the other three whatever, 94 00:08:43.680 --> 00:08:50.320 you know what I mean? It makes that lifestyle change for her so much more realistic, right? And 95 00:08:50.320 --> 00:08:54.000 she believes that she can actually accomplish it, which makes it her aim more likely to buy and 96 00:08:54.000 --> 00:08:57.840 be more lengthy to stack. And then over time if you want to you can remove some of the meals so 97 00:08:57.840 --> 00:09:01.440 that she can learn it on her own or she can stick with it. And I mean to be candid with you, 98 00:09:01.440 --> 00:09:07.120 Layla and I've been you know buying meals for two, three years you know despite the fact that Leyla 99 00:09:07.120 --> 00:09:11.840 is a phenomenal cook. We choose to do it that way that way you don't have to think about it, 100 00:09:11.840 --> 00:09:15.680 right? It's already there, we peel it, we eat it, we eat it. It's just very straightforward. 101 00:09:15.680 --> 00:09:20.640 And so now you can have that same benefit to your customers so that they can have that same ease 102 00:09:20.640 --> 00:09:25.040 and they can live the same life that we do, right? Is that like we prep our food but like 103 00:09:25.040 --> 00:09:30.960 realistically normal people take this just according to USDA 5.9 hours a week prepping and 104 00:09:30.960 --> 00:09:34.800 cleaning food, right? So that means and that's not even that's like normal people, that's not 105 00:09:34.800 --> 00:09:40.640 people trying to change their fitness lifestyle, right? Insane, right? Insane. But people who are trying 106 00:09:40.640 --> 00:09:43.920 to change their fitness lifestyle, I mean I don't know if it's conservative to say that that would 107 00:09:43.920 --> 00:09:48.000 be one and a half times like nine hours a week that they'd be prepping and thinking about this 108 00:09:48.800 --> 00:09:53.040 and so if it's nine hours a week like you're giving us someone a full day, full work day of their 109 00:09:53.040 --> 00:09:57.440 life back and over a month it's a full week of work, right? And so the value is already there and 110 00:09:57.440 --> 00:10:01.840 they're already spending the money on it anyways, right? And so the beautiful thing is that 111 00:10:02.560 --> 00:10:06.160 sometimes you might feel like you have to sell a supplement, right? It's literally a supplement 112 00:10:06.160 --> 00:10:13.840 too. It's something on top of, whereas food 100% of humans eat food, right? 74% of humans, 113 00:10:13.840 --> 00:10:18.400 you know, Americans buy at least one dietary supplement but 100% of people eat food and if they 114 00:10:18.400 --> 00:10:24.480 don't eat food they die. So it's got a little bit different of a of a of a field to it and the 115 00:10:24.480 --> 00:10:29.440 reality is that the reason that there's no salespeople at Chipotle and at McDonald's and at every 116 00:10:29.440 --> 00:10:34.560 restaurant you've ever seen is because you don't need to sell it, people buy it, right? And so as 117 00:10:34.560 --> 00:10:39.120 long as you make it available to them, then they will make that purchase especially if it comes 118 00:10:39.120 --> 00:10:44.160 with the out-of-long benefit of being convenient, saving them time, and getting them to their 119 00:10:44.160 --> 00:10:49.600 goal faster, which we all know, real talk, 90% of it's going to be food anyways. And so finally, 120 00:10:49.600 --> 00:10:55.360 we can actually provide them that solution in a consistent manner where we actually benefit as 121 00:10:55.360 --> 00:10:59.520 fitness professionals. So anyways, I'm super excited about it. I hope you're jacked up. Usually this 122 00:10:59.520 --> 00:11:02.720 little bit more matter of fact toned for me today just because I'm super busy with this stuff, 123 00:11:02.720 --> 00:11:08.880 but I needed to make this video. So anyways, we're 12 days out. Tag your friends, comment below, 124 00:11:08.880 --> 00:11:13.200 if you're not in our world, like if you're not like in gym lords and you aren't doing this, 125 00:11:13.840 --> 00:11:18.640 comment below so that we know we can try and message you and let you know when it goes live so 126 00:11:18.640 --> 00:11:23.120 that you too can have access to it. Well, off some sick prizes and sick bonuses because you know how 127 00:11:23.120 --> 00:11:31.120 I do to make it extra fun and exciting for everybody. And yeah, so help your clients, help your 128 00:11:31.120 --> 00:11:36.880 trainers, live better life, never have to pay for your rent or your food ever again because of the 129 00:11:36.880 --> 00:11:41.760 goodwill that you have with your customers so that you can actually help them live better lives 130 00:11:41.760 --> 00:11:45.600 in the long haul the way we do it too. So anyways, I hope you guys have an amazing, 131 00:11:45.600 --> 00:11:51.760 a meal tastic Monday. We are 12 days out. The 12 days of Christmas, the 12 days of macros. 132 00:11:52.880 --> 00:11:59.040 And I hope you guys get as excited about this. I am trying to contain my excitement because so many 133 00:11:59.040 --> 00:12:03.920 so many people behind the scenes beyond me have been working to put this together so that we can 134 00:12:03.920 --> 00:12:10.320 crush the new year as a community and help all these people who other eyes would struggle, 135 00:12:10.320 --> 00:12:14.000 right? They'd be like, I can't, I'm not going to be able to do this meal plan but now they can 136 00:12:14.000 --> 00:12:18.400 because we can make it easy for them, right? So anyways, having an amazing day, keeping awesome, 137 00:12:19.280 --> 00:12:24.640 keep grinding. I can tell you I'm with you in that and I salute you for the hustle that you put 138 00:12:24.640 --> 00:12:29.440 in it because it never gets easier, right? We just get stronger. So I'm having an awesome day, 139 00:12:29.440 --> 00:12:42.160 guys, and I'll catch you guys on the flip side. 12 days left. All right.