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There are elements of shit that I do that I absolutely love,

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but there are tons of shit that I do every day that I fucking hate.

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I just don't hate it more than I hate the alternative.

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Like, there is no feeling I enjoy that makes me more sick

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than the idea that I could have done more.

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The wealthiest people in the world see business as a game.

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This podcast, the game, is my attempt at documenting the lessons I've learned

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on my way to building acquisition.com into a billion dollar portfolio.

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My hope is that you use the lessons to grow your business

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and maybe someday soon partner with us to get $200 million in beyond.

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I hope you share and enjoy.

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When I was 15, 16, 17, 18 years old, I was a pretty angry kid.

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And I thought that I had all these issues.

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I would tell people I have these issues.

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I have anger issues.

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I am not a nice person.

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I would tell people those things about myself

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because I believe those things to be true.

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And I saw them as problems.

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And then I went to college.

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And in college, it's all propaganda of people who are teaching

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who've never actually done real work in a real economy ever.

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They're all tenured.

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They don't live in reality.

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And they tell everyone they should pursue their purpose

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and their passion and the things that they love.

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And I ate it up.

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And the problem was that I didn't make any progress.

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And I felt like there was something even more wrong with me

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because I didn't feel any of that stuff.

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And so I read all these books on positive psychology.

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I watched all these TED talks.

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And I never felt those feelings.

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And so I wasted all this time.

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And I wish I could go back and tell myself,

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dude, all the stuff they're saying is just not true.

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Like you don't need any of that.

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Like you can embrace the fact that you are angry.

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You can embrace the fact that you feel like you are in pain.

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And you can use that to make the life that you want.

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You don't have to use the lovey-dovey,

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purpose, passion, whatever to build the life that you want to build.

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Because if you think about a big picture,

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what it does is it tells people that having a negative

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emotional experience is a bad thing, right?

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But half of your life is below average by definition.

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And so if you are not using the half of your life

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as energy or motivation to create the life you want,

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then you're at a huge disadvantage.

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And to give you an example of this, imagine, for example,

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you have this big vision for your life that you want on this side.

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And on this side, your family gets kidnapped.

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And if you don't do something, they will kill them all.

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Which of those motivates you more right now?

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Probably the one with your family getting kidnapped.

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Now, why is that?

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Because it's not trying to harness a lovey-dovey feeling.

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It's harnessing pain.

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And fortunately, unfortunately, there's many people who's like I was

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who felt like I had experienced more pain than I had good

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at that time of my life.

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But I saw it as a disadvantage.

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I saw it as something that I had to overcome

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that I didn't have this big purpose.

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I didn't have this thing that I loved.

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I didn't have this thing I was passionate about.

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And if I could have just skipped all of that

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and started the moment I accepted that it was okay to be angry.

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And what wasn't okay was not doing anything about it.

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And so while I procrastinated by trying to find purpose

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jumping from thing to thing to thing, trying to find

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the thing that really lit my fire, right?

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And just accepted that it was totally okay

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to work my face off and discussed

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from my current circumstance and who I was

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than I would have gotten to where I wanted to go much faster.

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And so the reason I wanted to make this is because

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so many people are believing a lie.

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They're believing that they have to be happy.

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They have to have purpose.

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They have to have passion for what they're doing

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in order to get out of their situation.

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They think that they are poor because they don't have passion.

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That is false.

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You were poor because you're not doing the activities

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that make you rich and you can fuel those activities

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whatever way you damn well please.

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Period.

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And so if you are somebody who is more motivated by the dark side

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then lean into the dark side because unlike the Star Wars movie

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and unlike the saying the road to hell is

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is paved with good intentions.

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The equal opposite of that is the road to heaven

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is paved with bad intentions.

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You can do good shit with bad motivation.

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And when I say bad I mean negative experiences

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paying anger, etc.

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Right?

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And so they've already done research on this.

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They interviewed the top Olympic medalists

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and they found that they don't actually love winning.

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They hate losing when they win.

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They experience relief.

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Not euphoria.

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They think to themselves, thank God I didn't lose.

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If you look at Steve Jobs, he wasn't some happy,

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go lucky dude who was like, man,

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I just want to make the world a better place.

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He was a tough dude to work for from all accounts

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of everyone who was around him.

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But he created something beautiful from that pain, right?

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You look at MJ, you look at Kobe.

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What do they do?

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They had imaginary situations that they created in their minds

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to create more suffering in their own lives

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to motivate them and use as fuel.

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And so if you are anything like me,

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what I have is I have painful experiences in my past

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and made up experiences in the future

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that I don't want to go through.

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And I use those on speed dial in my head

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whenever I don't want to do something.

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So if I don't want to make this

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because I don't want to go through the process of scripting,

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I am remembering the day or half day

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I got in front of the camera and was not prepared

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and did not do a good job

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and felt embarrassed and stupid for not doing the work.

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And when I think about that,

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not how much I just want to like love on my audience

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and how much I want to provide value

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as much as I love and wish that that were my motivation

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that is not what fuels me.

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What fuels me is the feeling I had when I felt stupid

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in front of the camera because I didn't prepare,

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I didn't do the work.

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And so I use that when I'm sitting in front of the computer

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and I know I should do it and I don't want to do it,

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I use that because that is more painful

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than the boring shit I'm about to have to do.

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Real quick guys, you guys already know

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that I don't run any ads on this

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and I don't sell anything.

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And so the only ask that I can ever have

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are you guys that you help me spread the word

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so we can have more entrepreneurs,

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make more money, feed their families,

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make better products and have better experiences

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for their employees and customers.

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And the only way we do that is if you can rate

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and review and share this podcast.

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So the single thing that I have to do is you can just leave review

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and take 10 seconds or one type of the thug

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that it means the absolute will to me and more importantly,

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it may change the world to someone else.

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I spent so long trying to get the right motivation,

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the right energy to do what I was supposed to do

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rather than accept the energy that I had overflowing

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from me which was pain.

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And so if you have pain, it's not a handicap,

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it's an advantage if you choose to make it that way

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because you can take pain and turn it into something

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better over time.

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And here's what's interesting is that I still have

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tons of motivation from that side,

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but it waxes and wanes.

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And so there are times that in sequence later,

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you do experience those moments where you get tied

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to that bigger purpose.

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You do experience those moments where you actually love

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what you're doing because the thing is this for me

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in the beginning, I sucked at everything.

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And so I didn't like doing it because I wasn't good at it.

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So what I love doing, of course, I suck.

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Why are you going to enjoy that?

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But the thing is you can use the negative

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motivator that you have now to get through the periods

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of suck because the pain that you experience sucked more

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than the suck that you have in front of you,

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the work that must be done.

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And so what happens is you can use that negative fuel,

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hit it on speed dial every time you're confronted

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with that thing that you don't want to do.

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You push through it and what happens,

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you do that enough times, you start to get good at the thing.

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And then you start to experience some joy from your work.

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And then you start seeing the result of work

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that has compounded and start to see a purpose

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or start to see a bigger vision.

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The big vision for Alex's life until maybe four years ago

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was don't be broke.

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That was the big vision for my life.

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People were like, what was your mission with Jemma?

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My mission was to stop being poor.

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That was my mission.

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And so now we're in a situation where we have acquired enough skills.

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We have gone through enough experiences

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that we can provide value and can help other people

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not go through that, but it would be a lie.

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And I'm telling you right now, if someone tells you,

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Alex is really motivated by purpose.

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Alex is this big, you know, he loves what he does, and I do.

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There are elements of shit that I do that I absolutely love.

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But there are tons of shit that I do every day

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that I fucking hate.

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I just don't hate it more than I hate the alternative,

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which is I hate sucking.

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I hate hate sucking macro, not at the thing.

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Is that I hate knowing that I could have tried harder.

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Like there is no feeling I enjoy that makes me more sick

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than the idea that I could have done more.

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So we have, I'm writing my book right now, right?

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I'm on the 11th fucking draft.

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All right, and I see people promote their books

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with their ghost writers and a big PR company,

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and then crush it on the New York Times,

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which is completely manufactured

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because they paid the right guy to get on the list,

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even though the book that I made last year,

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sold two times more than half the fucking books

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on New York Times.

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I know that, it pisses me off.

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But you know what pisses me off more?

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The idea that the next book that I launched people say,

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you know what, I liked his first book a little better.

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And so I keep reliving that experience

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that I make up in my mind,

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because I don't want to write a seventh draft.

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I don't want to write an 11th draft

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I'm like, this should be good enough.

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But the pain of the idea of that book not doing well,

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or that book leading to people being like,

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I don't think he tried his hard.

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That is the thing that hurts so much more

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than going from the top yet again

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to make another video, to make another article,

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to make another short,

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to make another fucking chapter revision yet again,

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to make it better so that when I do launch it,

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I think to myself, I literally exhausted every option on this.

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If I were to do more to it, I would be breaking it.

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And that's where I try to get to.

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And is the third time I'm filming this?

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And it's because the first two times was not good enough.

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And I got really pissed off, as you can see,

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that I didn't want to do this again,

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but one of the sayings that I live by

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is that I will not do my best,

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I will do what is required.

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And the difference between what your best is

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and what is required is the difference between

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what you think your real best is,

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and what your actual best is,

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and there's a fucking ocean between those things.

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And what your actual best is,

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is the thing that you would do to prevent everyone

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from what you know from dying.

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And maybe if that motivates you,

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maybe it's you not dying.

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Whatever the bigger motivator is for you,

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whatever the discrepancy what you're doing today

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and what you would be doing, whatever fuel you use,

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the point of this is that whatever fuel you need to use

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to go from what you're doing now to your actual best, use it.

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Because the road to hell is not paved with good intentions.

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What people care about is the outcome.

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People care about what you put out in the world.

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Now, why you do it?

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What fuels you is purely internal to you.

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That's your business.

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And so I kept trying to get permission

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or I wanted support for the idea

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that I had to love everything,

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that everything had to be sunshine and rainbows,

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that I had to be all happy all the time.

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If I wasn't happy all the time,

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the work was bad.

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And I should just keep changing the work I'm doing.

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I should hop from thing to thing to thing

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until I found something that I was really passionate about.

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Why sub did everything?

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So I wasn't passionate about anything

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because I wasn't good at any of it.

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So the thing that got me through it

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was realizing that I hated my current circumstance

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and I hated the idea of my dad being right.

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And I hated the idea of people saying,

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I can't believe he quit his job

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to do some stupid thing and not win.

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I hated that far more than having another person tell me

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that they were gonna think about it

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and not give me their credit card.

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I hated that a lot more than wake up at 4 a.m.

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100 nights in a fucking row to get up

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when I didn't want to.

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But the idea of failing was so much more painful for me

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that I was able to embrace the suck faster.