WEBVTT 1 00:00:00.000 --> 00:00:07.000 Welcome back to the Jim Secrets Podcast. This week we're listening into an episode that actually aired in March of 2018. 2 00:00:07.000 --> 00:00:12.000 But don't let that throw you. It's just as relevant today as it was then. Enjoy. 3 00:00:14.000 --> 00:00:21.000 Hey, what's going on everyone? Happy, happy Humpty. I wanted to make another little video for you because it was on my mind 4 00:00:21.000 --> 00:00:26.000 and I thought I was telling someone else about the story and I figured I might as well share it with you guys. 5 00:00:27.000 --> 00:00:34.000 So, some of you guys might know, we were just at the Fallen Hanging Live event where some of the speakers were talking about how to get sales. 6 00:00:34.000 --> 00:00:43.000 And we won one of their awards, which is called the Axle Award, which means you did over 10 million in sales. 7 00:00:43.000 --> 00:00:49.000 Which is pretty cool. I mean, we were excited about it, but I mean, it's awesome. 8 00:00:49.000 --> 00:01:00.000 But the thing that happened afterwards is where I kind of want to bring the lesson home. So I had a couple of people after we spoke and we were kind of showcased as kind of a success story type thing. 9 00:01:00.000 --> 00:01:07.000 We were like, hey, you know, could you consult for my business? I'd like to do something like this in my space and car factors and dentists or blah, blah, blah. 10 00:01:07.000 --> 00:01:13.000 And people offered to pay us 50,000 for a single day. 11 00:01:13.000 --> 00:01:21.000 And two people come up and offer that for us to kind of coach them on their business, help them scale, help them start doing high ticket, whatever. 12 00:01:21.000 --> 00:01:30.000 And my wife, before I even had a chance to answer the question, step forward and said, no, we don't do that. 13 00:01:30.000 --> 00:01:39.000 And I wanted to kind of highlight why it was important and why that kind of attitude has helped us grow so fast. 14 00:01:39.000 --> 00:01:49.000 And so what happens is you continue to scale and continue to make more money, continue to have stuff that works is that the better you are, the better the opportunities that you have to say no to are. 15 00:01:49.000 --> 00:01:54.000 And so what happens, especially as entrepreneurs, a lot of times we see things that we're like, man, this would be so cool. 16 00:01:54.000 --> 00:02:00.000 I got like six businesses and like, no, I don't really make money, but like, I don't know which one I'm going to do, but I'm going to invest in all of them. 17 00:02:00.000 --> 00:02:09.000 Like, I'm going to see which one takes off, but like that's fundamentally flawed because you as an entrepreneur can make any business take off and any single business can be as big as you want it to be. 18 00:02:09.000 --> 00:02:15.000 And so all you're doing when you're diluting your attention is you're diluting your attention to the ultimately you're ensuring that none of them will work. 19 00:02:15.000 --> 00:02:26.000 And so we turn down these $250,000 a day consulting clients because the attention that that would take is going to take more from our business than it will give us. 20 00:02:26.000 --> 00:02:31.000 And making decisions in that way has been probably the number one thing that has grown us to where we are now. 21 00:02:31.000 --> 00:02:35.000 I can't tell you the amount of guys, so I think that we are. 22 00:02:35.000 --> 00:02:38.000 And it's because they can't focus. 23 00:02:38.000 --> 00:02:43.000 Like they cannot focus. They can't stick to one thing. They do launch after launch. They switch product is such industries. 24 00:02:43.000 --> 00:02:46.000 They switch customer avatars. They're like, well, I was thinking about doing this and I was doing this. 25 00:02:46.000 --> 00:02:50.000 And they just can't stick with it, right? 26 00:02:50.000 --> 00:02:55.000 And if you look at our business, right? And if you look at our gym model and then if you look at our current gym launch business, 27 00:02:55.000 --> 00:03:00.000 it's all about doing the same thing over and over and over again. And it's so boring. It's so boring. 28 00:03:00.000 --> 00:03:04.000 Right? All you do is you get really good at doing one thing and then that's it. 29 00:03:04.000 --> 00:03:08.000 And as much as you want to do the next thing, all you do is you go back to that first thing and you do it better. 30 00:03:08.000 --> 00:03:12.000 And you do it better and you do it better. Right? And that's all you do as you continue to scale. 31 00:03:12.000 --> 00:03:15.000 If you look at the difference between a $30 million your business and $100 million your business. 32 00:03:15.000 --> 00:03:19.000 So right now we're on peace for $30 million. Run rate is where we're right now. 33 00:03:19.000 --> 00:03:25.000 If you look at that versus $100 million business, they're virtually the same. 34 00:03:25.000 --> 00:03:29.000 The only thing that changes is that $100 million business does more of the same thing. 35 00:03:29.000 --> 00:03:34.000 They just do more instead of having 10 to 5 sales a day than you 15 sales a day. 36 00:03:34.000 --> 00:03:41.000 It's the only difference. They're not doing new verticals. They're not constantly trying to sell different things. 37 00:03:41.000 --> 00:03:45.000 They usually focus on the same customer avatar and they sell the same problem with a really good solving. 38 00:03:45.000 --> 00:03:47.000 They sell it better and that's it. 39 00:03:47.000 --> 00:03:51.000 And so by us turning down these $250,000 a day consulting deals. 40 00:03:51.000 --> 00:04:01.000 I can guarantee you that having that is what has been some of the reason for our successes that we've been able to focus on doing one for you to not look at if you're a gym owner. 41 00:04:01.000 --> 00:04:11.000 Not look at online training. Not look at meal prep services. Not look at all the many things that you can do that will distract you. 42 00:04:11.000 --> 00:04:19.000 Doing this JV or doing this $50,50 thing with my buddy who's got this little thing going on the side like there are always things. 43 00:04:19.000 --> 00:04:25.000 But I can guarantee you that they always have strings attached and the strings are attached to your attention. 44 00:04:25.000 --> 00:04:37.000 Most of the nation real quick if you are a business owner that has a big old business and wants to get to a much bigger business going to $50, $100,000 plus we would love to talk to you. 45 00:04:37.000 --> 00:04:45.000 And if you like that and would like to hear more about it go to acquisition.com and you can plan anywhere on the page and talk to one of our team and see if we can help you get there. 46 00:04:45.000 --> 00:04:51.000 And that's the most valuable asset you have now your time. It's your attention. 47 00:04:51.000 --> 00:05:05.000 And so even if we did do this $50,000 consulting day, even if we did do this $50,000 consulting day, what would end up happening is that person after that day was still trying to take attention. 48 00:05:05.000 --> 00:05:12.000 And ultimately what that will do allow us to fulfill on the promise that we made to our initial demotors who came to us. 49 00:05:12.000 --> 00:05:19.000 And so if I take that same amount of attention and then I put it towards the existing model we have and brick by brick continue to stack. 50 00:05:19.000 --> 00:05:24.000 Don't make more and more and more focusing on those fundamentals than you want anything else. 51 00:05:24.000 --> 00:05:29.000 So sometimes you got to do more do less and I had a mentor once is that sometimes you got to go slow to go fast. 52 00:05:29.000 --> 00:05:36.000 And I really believe in that and I'm not and he was a COO of a $10 billion company with a B 10 billion. 53 00:05:36.000 --> 00:05:40.000 And I had an extended period of time where I was working really, really closely with him. 54 00:05:40.000 --> 00:05:45.000 And I learned a lot of things from him and that was one of them was that sometimes you have to go slow to go fast. 55 00:05:45.000 --> 00:05:52.000 And sometimes you just got to get good at one thing and all you have to do is focusing on doing that thing more and more despite being an entrepreneur and wanting to do lots of things. 56 00:05:52.000 --> 00:05:55.000 The ones who make the most money are the ones who do the least right. 57 00:05:55.000 --> 00:06:01.000 And by at least I'm not saying you don't work I'm saying you do the least amount of things and you just do a few things extremely well. 58 00:06:01.000 --> 00:06:04.000 So double down on that don't get distracted with shiny objects. 59 00:06:04.000 --> 00:06:07.000 The better you are the better the opportunities you have to say no to. 60 00:06:07.000 --> 00:06:18.000 So keep that in the back of your mind say no to the meal prep service say no to the online training things say no to the training from far say no to the you know the little corporate deal that you might be able to set up. 61 00:06:19.000 --> 00:06:23.000 Because they will distract you from the main thing because those are not the end goal. 62 00:06:23.000 --> 00:06:29.000 And if you have to sell them give them amazing results get them send more people to you do that over and over and over and over again. 63 00:06:29.000 --> 00:06:32.000 And then one day you will look up and you'll be really really that's the point. 64 00:06:32.000 --> 00:06:40.000 Alright so awesome a lot of us are just used to the struggle and we basically self-sabotage by just putting more stuff on our plate rather than just focusing. 65 00:06:40.000 --> 00:06:45.000 Some of you guys right now have multiple things on your plate and you can't focus on it. 66 00:06:45.000 --> 00:06:51.000 But imagine if you only had one thing to focus on maybe it was one location you have three you know you should have done it you should have only had one. 67 00:06:51.000 --> 00:06:56.000 How easy would it be to make money with one location super easy because you have all your attention on it right. 68 00:06:56.000 --> 00:06:59.000 But some of you are making attention with three right man. 69 00:06:59.000 --> 00:07:04.000 I'm making money with three same thing if your multiple businesses you can't make it right a lot of times. 70 00:07:04.000 --> 00:07:11.000 Because your attention is so split so focus in the one thing that makes you money and do that over and over and over again until you're sick of it. 71 00:07:11.000 --> 00:07:14.000 And then do more of it and I promise you'll make money. 72 00:07:14.000 --> 00:07:16.000 Alright lots of love guys hope you have an amazing day. 73 00:07:16.000 --> 00:07:18.000 I'll see you guys on the next video. 74 00:07:18.000 --> 00:07:19.000 Alright.