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It's good morning. I'm really excited for this podcast video because I've actually had this

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concept on my mind, this piece probably for the last two and a half weeks. I feel like it's been

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like in the back of my mind like percolating and whatnot and it's combining with like four or

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five other ones and I like felt that this morning as I was eating breakfast. I was like, all right,

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today's the day I'm going to make it. So the reason I wanted to call this why I don't go home for

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the holidays and there's probably going to be some things that I say that are a little bit

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controversial but there are things that have have absolutely been some of the keys to our continued

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growth and success and I thought you might want to hear them. And so I put the title as this

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for at least for right now as success equals ingrained intolerance. And so one of the reasons that I don't

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go home for the holidays is that a lot of people haven't grown since I left, right? They haven't

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had 10 years of growth. They've lived the same six months 20 times, right? Since I was gone. And when

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I go back, they want to meet me in my past. And so they want to speak things over me that aren't

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who I am anymore. And then because it's difficult for them to to the word connect, right? The

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their perception of who I used to be and who the person is standing in front of them, how they

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reconcile. Thank you. Reconciling those two things is really difficult for a lot of people because

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it's breaking the box they want to put you in. But the reality is that most people don't change

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entrepreneurs do because we have to, right? We call it growth instead of change for the outside

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world, for the non entrepreneurs who stay in their same box every day. It's hard to calculate.

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And so I'll go home and they'll say, oh, like my dad says that, so say, you have the shortest

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fuse out of anyone. You just have such a short temper. And anyone who is in our company, my wife,

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like, I mean, anyone who knows me and spends time with me would probably not say that. And so I will

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be, I mean, very aggressive in combating that immediately because I'll be like, don't speak

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that over me. That's not true. That's not who I am. And it makes people really uncomfortable.

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And so there's a lot of times if I go see an uncle, you know what I mean? If I'm at a holiday event

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and then they're like, oh, Alexander, you've always been a little bit loose with the alcohol,

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like, I don't even drink anymore. You know what I mean? Like you're speaking about my past.

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And it makes people really uncomfortable. And I would implore you to meet those things head

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on. And the reason that I don't like going home for the holidays because I have to be on guard

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because when I, when I leave, I feel like I have to like wash myself of the things that people

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were trying to speak over me. And it's constant. It's un, it's unending. It's incessant, right?

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They're constantly trying to put me back in the box that makes sense to them, right? And I refuse

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to have that happen. And so when I have these conversations, it's passing comments. It's little

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things. It's never, because most people aren't confrontational, right? And so it's never, oh, like,

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you are like, you don't mean like, it's, it's not like that. But it's just like, oh, you know how

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you always are. And they'll say it even with like a smile, like it's, like it's a good thing. But

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like you have to catch it because you know how it makes you feel when you hear it. So you're like,

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that's not true. That's not me, right? I'm done with that. That's in my past. And so like,

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this is who I am. And so I have to take like a week to detangle and then basically re-speak over

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the things that I am or that I choose to be, right? And so it's one of the main reasons that I

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don't go back for the holidays. And I really, really don't like it. And I definitely don't like

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spending any portion of extended time there is because it feels like I'm going backwards. And

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and what, you know, what we are all as a community trying to accomplish is not normal. And we just have

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to come to terms with the fact that it isn't normal. It's okay that it's not normal. But it also

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means that normal people aren't going to like it, right? And so like the higher up we go in business,

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I think at least this is just my subjective understanding of how I'm, how I'm perceiving it as I

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go through it. The more intolerant we become of people who try and I mean, it's even tones.

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Like I'll be like, don't speak to me in that tone. Even if they're saying the right thing,

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I'm like, it seems disrespectful. It bothers me. And like you become more and more aware because

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you're like, let me teach you how to treat me, right? And sometimes you have to do that. And especially

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when it's been a long period of time, you have to teach people how you like to be treated now.

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And a lot of times it's a lot different than it was when they first met you, right? And it's

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the hardest with family because I'll be really real with you. There's a lot of people that I'm

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connected with that I probably would never see again if I didn't have a blood relation. And I

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manage our space very well. And so if we go back, it's only going to be for a short period of time

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because there's no other reason besides the fact that we share a biological bond that I would

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ever see you do. Because you don't have the same goals, you don't have the same values,

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you don't want to do the things I want to do. When we see each other, you make me feel worse.

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Why would I see? Right? Just being very real with you guys. And maybe this is something that I'll

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look back at this video five years from now and I'll have grown more and I'll have more perspective.

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But that's that's where we are now. Now, total, total pivot. Sometimes, you know what? I'm not

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going to pivot. Like I'm going to dive a little deeper in this. Hopefully you guys don't mind.

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Being so intolerant of this stuff is like it's so key to being able to like grow. I'm telling you

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because and that's why that's why there's just we keep such quiet space, right? Because it's like

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the only place that you don't have to have your guard up constantly, fending off with other people

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are trying to tell you about yourself, right? And so you can kind of build it while it's while it's

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in its infancy and you're not as strong yet in these new attributes that you're trying to have.

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I was talking to a high-level entrepreneur yesterday, right? And he's like, ah, I mean, I'm just

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horrible at details. And I was like, don't speak that over yourself. I was like, because your business

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might need you to be good at details when you go from 10 to 20 million, right? Don't say that.

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And he was like, you're right. I was like, you choose, you're choosing to not be good at details.

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Do you really think that if your kids were going to die because you need to learn to remember

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things to be able to do it? Well, yeah, I'm like, all right, then you're choosing not be good at it.

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That's your choice, that's your belief, right? And so like, if you identify these things like,

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man, I'm getting really deep on this, I know. But like, the identity is so fluid. Like, we can change

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in an instant. Like, Tony Robbins talks about this stuff all the time. Like, like, we can, like,

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the only the only moment that we're actually believing is right now, right? And so all of the things

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that we had before us are only stories that we can either choose to replay because they're positive

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attributes or choose to ignore if they're negative attributes. And a lot of us just stay in these

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loops of speaking these things over ourselves that don't even serve us, right? One of my favorite

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sayings in the world, probably one of my favorites, like one of the most profound sayings is we question

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all of our beliefs, except for those that we truly believe and those we never question at all.

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And I always, I love that because it just makes you aware, like, I love catching myself on a belief

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that I've always had that I believe so thoroughly that I never actually thought to question it

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because that's how much I believed it, right? It's just been there. And so, like, the higher up,

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we go the more we kind of uncover these beliefs about what's possible, what can we do, how can we grow,

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how quickly can change happen, right? I mean, if you look at our business, if you look at our

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business, right? Like, we pivoted from a done 40 model to the done with you model that we have now

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in April of 2017. And so from April of 2017 until today, right? That's like 19 months, I think,

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right? We've gone from zero to arguably the biggest company in the brick and mortar gym

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fitness world. And we're like two or three times the size of anyone else who's like the second

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runner up. And 2019, we're going to probably three to four X that I can say that pretty with a lot

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of certainty. And so like, how quickly are you able to achieve what you want to achieve?

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Is it supposed to take a year because you're choosing to believe that it's supposed to take a year?

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How quickly can you onboard someone? Let me give you another story. I was, so we're about to do

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a very big launch for our legacy group. I can't tell you what it is. But a friend of mine launched

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a new service category in his business. And it blew up overnight. He had a huge explosion

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of traffic. He was running like some ads and they just took off, right? He couldn't do anything

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about it. And so he hired 30 people in 14 days for his customer service team, 30 people in 14 days.

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Most of the nation real quick, if you are a business owner that has a big old business and wants

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to get to a much bigger business, going to $50, $100 million plus we would love to talk to you.

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And if you like that, we would like to hear more about it. Go to acquisition.com and you can

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plan anywhere on the page and talk to one of our team and see if we can help you get there.

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And so when we had our Q4 planning, right? Our Q4 planning, we had our customer service director

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and literally I love you to death. It has nothing to do. But like this was what happened during the

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during the actual meeting. She was like, I feel comfortable saying that I can bring four people

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on every month between now and X launch date, right? Which would, you know, get us to probably

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16 or so people, 16 to 20, right? By the launch date, which is going to be like three or four months away.

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And so then I told that story about my friend who had just done this. He hired 30 people in 14 days

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because he had to, right? And so a lot of times the necessity is one of the biggest things that

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allows us to break our beliefs because we have to, we have no other choice, right? And so I love

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thinking, and that's why when we have scripts and whatnot and the show rates double based on the

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fact that you know you actually are going to leave a location and you're not going to be able to

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sell that person, the tonality of how you're speaking to the prospect, even though the words are

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the same, the fact that it's just what you believe that changes the outcome and the influence on

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the other person is like so cool to me. And so the question is like, how can we trick ourselves

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into believing what we need to believe in order to grow faster? I made this, I did this experiment

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three years ago where I put on like 35 pounds of muscle in six weeks, right? And I started,

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and they asked me to write an article, it was muscle strength, and I did it natural if you can

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choose to believe you're not, but I did. And it was, it was 35 pounds of muscle, but it was 35 pounds

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and there were a lot of it was muscle within six weeks. And I started the article off by saying like,

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what if you actually had to gain 35 pounds in six weeks and get and add 100 pounds to your

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bandwidth, what would you do? Right? And so I tried to put this like these confines on myself,

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and I was like, I probably wouldn't just lift, you know, twice a week, right? For that lift,

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I probably lifted like once or twice a day. And then that's what I did. And then I got really,

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really strong, really fast. I added a hundred pounds to my pension six weeks. And I was natural,

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right? And I did that because of the confines, like the confines that we put ourselves in there.

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And so sometimes I wonder like, what things are we allowing to be spoken over ourselves by other

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first? And then second, what things are we speaking over ourselves that we don't even know that we're

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doing? And so constantly questioning like those things that we speak over ourselves has been

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honestly one of the biggest things that has allowed us to grow. And so I know that I haven't been

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as tactful in the last few content videos. I hope you guys don't mind. It's just been what's on my

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mind. We had Chris and Robin Barnett who flew out here because they won a competition that we were

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holding in secret. And anyway, so Chris and Robin Barnett came out and they were like, we feel

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like we're stuck, right? We feel like we're in a bottleneck and like we just can't, we're just

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trying to break through. And when I talked to them about it, I the whole time they were here for

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the whole day, I didn't tell them a single tactical thing to do differently with their business, not one.

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But what we identified was the things that they were speaking over themselves and the things

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that they were choosing to believe about how quickly things can happen, right? And so I'll give you

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an example. I hope they don't mind. Robin is Chris's wife. Didn't want to be in the gym anymore.

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She's like, it's not my passion. Like now we're comfortable, like I kind of want to do my own thing.

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And so when he was causing some strife in their relationship, mostly because like, you know,

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she felt, you know, betrothed him that she had to keep doing it, but then he felt guilty that, you

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know what I mean? There's just kind of both sides of it, right? And so they were like, well, we're

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going to let Robin go, you know, she's going to leave in four months, right? So we're going to give

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four months and then she'll get out of the business. And I was like, well, why does she just get out

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today? Like she doesn't want to do it. You don't want her there. Like why don't you just get out

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today? Like why are you choosing to believe that it needs to take four months? You know, like I guess

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it doesn't. I was like, right? And so a lot of times like, I've just, this has just been recently,

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for me, I've had a lot of conversations with guys who are doing five to 12 million a year

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in their businesses. And a lot of them have been doing this a lot longer than me. And they're like,

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how have you freaking grown? So like, how are you hitting the numbers? You're hitting? How is the

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growth rate that you guys are having? Like, how's it possible? Right? And like, we've really just,

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that's why not to be weird about this, but like we've just chosen to believe it's possible.

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We've really just chosen to believe it's possible. And a lot of times like, if you talk to them and

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like you look at, it's like, you see these guys who are really, really, really high up in the

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business world. A lot of times I do talk very non-taxable, very much mind-set stuff. And I think it's,

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and I used to really not appreciate it. But now I think I'm appreciating a little bit more because

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the reason that a lot of people aren't successful is because of the beliefs that they have,

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because if you can remove and break those beliefs, a lot of times they will go find the tactics

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that are necessary to win. And so, and the higher up you go, the cleaner people keep their space.

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And the reason they do that, the reason they keep it so quiet is so that they can pinpoint

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anything that comes in their area, right? Anything that's going to break or chip at them or just

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like bother them in any way to keep this bubble around them. And then what that does, though,

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is that it gives them such clean perspective and clean vision on what's going on. Because a lot

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of times when I have these guys, like I said, who are doing, you know, 5, 6, 10 million a year

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and they're like, what's going on? It becomes really obvious. It's really apparent. I'll give you

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another example I had yesterday. I talked to a guy who's doing, he's doing half a million a month

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right now. And he has a split between two businesses. He's got one business that does like 400,000

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a month. He's got one that does a 100,000 a month. And he's like, well, the big, you know, the

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400,000 dollar month business is my old business. It's the one that it's, it's got all the complexity

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hate the customers, all this stuff, right? And then he's like, and then this business is really

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simple. It's super profitable. I'm running like three times the margin I run in that business.

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And he's like, so I just, I just can't figure out a grub. And I was like, do you really can't

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figure out a grub? He's like, yeah, I just like, I got so much stuff going on. And I was like, yeah,

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you should probably just get rid of the thing that is a big headache for you and do the thing

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that you really like doing. I was like, do you think if you got rid of all of the attention

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that that 400,000 a month thing is sucking up, you'd be able to double the 100,000 a month thing. He's

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like, yeah, like easy. And I was like, cool. Then why don't you do that? Right? And it becomes really

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apparent and obvious to you on the outside. Like, I mean, these guys aren't dumb. You know what I mean?

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He's doing six million eight. Like, he's not stupid. It's just the beliefs that we truly believe

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are the ones that we don't see. Right? And so it's really interesting. And like, I think all the time,

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about like, I want to be wiser. I want to have more discernment. And if you really, if you start

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to dissect, like, what is wisdom, right? Wisdom is being able to see is two people are looking at the

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same situation. The wiser person sees things that the other person doesn't. And so it's, it's vision.

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It's being able to see what other people don't see. And a lot of times they're just unseen

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chains that people have already chosen to tie themselves up with. Right? And we're having a lot of

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gym owners. I've had just recently a string of gym owners who are stopping like, man, we're just

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stuck at 60,000 a month. Like, I don't know what this bottleneck is. And I always respond to

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something. It's not the business model. Right? It's you. And it's, and it's, and I should probably

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respond more specifically. It's a belief that you have that you have an identified that that's

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holding you back. A lot of times it's just because you're choosing to make less money. Like, no joke.

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A lot of people choose to make less money. So people like, we have gym owners right now who are asked,

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like, hey, like, I've got this campaign. It's crushing it. I think I'm going to turn it off

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for next month, right? Because it's like, we have a lot going on. I'm like, if you want to choose

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to make less money, that's your choice. You know? And so we make these choices. Like, if you,

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if you order articulate them differently, you'd probably think they were ridiculous. And I had

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every conversation I've had just in the last two, as I've talked to four entrepreneurs,

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last two weeks that are doing five million or more per year. And each one of the conversations

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ended with, like, well, when you put it like that, I sound like an idiot. And I was like, well,

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are you? It's like, well, no. And I was like, then you should probably change the way you're doing it,

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right? And so it's just these emotions and these beliefs that get in our way of like what is

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seems so obvious. And it's just because some, we are emotional beings, right? We are. We make

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decisions with emotions and we try and lodge you get later. But when you look at things logically,

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a lot of times, some of the, some of the, the answers are obvious, right? Well, I've got this

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trainer that I've had for two years, but they're such a pain. They never want to do anything of

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anything that's new. But I have some clients that that's still like them. Okay. Do you think that

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if you had a new trainer that was like bought in that you would be able to grow more? So red, it is,

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is the fear of losing these few clients that are attached to this one trainer is outweighing the

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potential growth you would have from the key player that you know you need in order to make the model

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work, right? And then when it's phrased that way, it becomes obvious. Yeah, I got to let them go,

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duh, but you don't have the perspective yet. And so sometimes you just need someone on the outside.

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But anyways, guys, this was just something that was on my mind. And I just like, it was like

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stirring me, but be mindful of the things that speak people speak over you and the tone that they

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do it. And just like, if you feel weird after someone says something, stop the conversation,

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catch it and then address it and be like, please don't speak to me like that. Please don't say those

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things about me. It really bothers me. I'm really working on this where I've worked a lot on this.

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And I don't, I don't appreciate it. It really bothers me. And if that person cares about you,

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they will change. And if they don't get them out of your life, you don't need that, right? And

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and the most important person to make sure that you're doing that, which is you. Like if you're the

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one who's saying, man, I'm just not good at details. Man, I'm just, I hate employees. Good luck

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running a business. Like, I hear some, like, these are things I over here, even in our group,

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like, oh, employees are idiots. And like, do you really think that that is a good belief to grow

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and repeat inside of yourself if you want to grow and scale a business? Probably not. Right?

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Like be mindful of things that you're saying because and then ask yourself, like, does this

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belief serve me? And if it doesn't, it will. So anyways, I hope you guys have an amazing weekend.

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I love you all. Thank you guys for for for giving me your attention. I know it's your most

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valuable resource. So thank you. I hope I gave you a good return on it. And I hope you guys have

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an amazing, amazing day. All right. Lots of love. Bye.