WEBVTT

1
00:00:00.000 --> 00:00:06.040
That he did significantly better than me and then just from a financial perspective and then I ended up passing him and

2
00:00:07.200 --> 00:00:10.200
Welcome to the game where we talk about how to get more customers how to make more

3
00:00:10.200 --> 00:00:15.280
Procure and how to keep them longer and the many failures and lessons we have learned along the way. I hope you enjoy and subscribe

4
00:00:17.720 --> 00:00:20.680
The hardest respect to earn is one's own and

5
00:00:21.520 --> 00:00:24.440
Over the years my wife and I created acquisition.com

6
00:00:24.440 --> 00:00:29.280
Which is portfolio of companies this by $85 million a year and I get questions all the time in terms of like

7
00:00:29.640 --> 00:00:38.160
How do you create these businesses? How do you sell stuff? How do you live your life all of those kinds of things and I was talking to a good friend who'd come back

8
00:00:38.640 --> 00:00:45.960
Into my life briefly that we'd known for for many years and we actually started at the same time together and

9
00:00:47.360 --> 00:00:50.200
Ironically there was there was a period of time not ironically

10
00:00:50.200 --> 00:00:58.480
I mean that he did significantly better than me and then just from a financial perspective and then I ended up passing him and we met back up a few years later

11
00:00:59.320 --> 00:01:04.560
And he was a little bit down and the conversation that we had was really enlightening for me and the

12
00:01:05.040 --> 00:01:11.640
Conversation to have since and so I wanted to share that with you and the main purpose for this video as I'm getting to it is

13
00:01:12.280 --> 00:01:13.600
to

14
00:01:13.600 --> 00:01:21.120
Underline how do you actually do this stuff that creates the wealth the empire the status the all that stuff

15
00:01:21.120 --> 00:01:28.680
And I think that this is where people get really tripped up and the reason I say that is there's kind of three elements to the

16
00:01:29.280 --> 00:01:34.560
The the goal right so you have the external result that you're looking for which might be make more money get a six pack whatever

17
00:01:34.840 --> 00:01:43.480
You've got the processes behaviors activities that result in that goal right being achieved which would be like doing the work

18
00:01:43.480 --> 00:01:48.780
And then the third aspect is being the type of person who does those things?

19
00:01:48.780 --> 00:01:55.800
So basically identifying with those types of behaviors or being the type of person who does those types of activities

20
00:01:55.800 --> 00:02:01.580
Which then creates the reward right and so I think James clear talks about this in his book atomic habits

21
00:02:01.580 --> 00:02:06.240
But there's a lot of behavior psychologists who've touched on this point and you probably have heard B

22
00:02:06.240 --> 00:02:12.040
Do have at some point in your personal development journey and if you haven't welcome to the game and so

23
00:02:12.280 --> 00:02:17.320
One of the things and this is what I wanted to give to you in this in this video is a keystone

24
00:02:17.800 --> 00:02:25.440
Habit that has served me very well and it's only been in retrospect explaining it to someone else that I kind of had more clarity on it

25
00:02:25.440 --> 00:02:27.440
Which is why I'm sharing it with you which is

26
00:02:28.040 --> 00:02:36.000
When I have something that I want that I do not have so I have a desire which means I've made a contract with myself to be unhappy until I get what I want right and so I

27
00:02:36.000 --> 00:02:42.440
Have this thing that I want externally and I think I've had enough experience with this to know that simply writing down the goal means nothing

28
00:02:42.440 --> 00:02:48.440
And so I think this is contrary to common belief or practice which is like people write down their goals are more likely to succeed

29
00:02:48.440 --> 00:02:52.120
Sure, I mean having a direction is more likely to achieve them than not having a direction

30
00:02:52.120 --> 00:02:59.120
So I'm not going to disagree with that, but here's an interesting statement that may hit you which is that winners and losers have the same goals

31
00:02:59.320 --> 00:03:03.720
Right everybody in Olympics has the same goal everybody who's in business has the same goal

32
00:03:03.720 --> 00:03:09.640
Right, they want to increase how much money they're making you sell more products get more customers and so the goals are actually not that unique

33
00:03:09.640 --> 00:03:14.800
And so the fact that we're writing them down sure it's a first step because we have to have a direction in terms of what are we trying to accomplish?

34
00:03:14.800 --> 00:03:20.480
Sure, but I think that what you'll see that is different because if you look at two people with the same goals and one person

35
00:03:20.480 --> 00:03:25.480
Achieves them the other person hasn't then it can't be having the goal that is the main driver of success, right?

36
00:03:25.480 --> 00:03:27.440
Right, and so then you you know

37
00:03:27.440 --> 00:03:31.120
Do you dive a step underneath that and you look at what are the behaviors that created that goal?

38
00:03:31.120 --> 00:03:34.320
And now we get much closer to the things that are actually driving the progress

39
00:03:35.040 --> 00:03:37.960
What gets more interesting at least to me is

40
00:03:38.640 --> 00:03:43.760
If we know the activities that are going to generate the result we want so maybe it's we want to get more customers

41
00:03:43.760 --> 00:03:47.680
Which means we need to advertise more and I use advertise by the definition of what the word actually means

42
00:03:47.680 --> 00:03:53.600
Which is to make known and so if we do activities that make our products and services known like doing more private communications

43
00:03:53.600 --> 00:04:00.040
Which would be one-on-one reach outs one-on-one cold calls one-on-one DMs one-on-one emails etc prospecting or one-to-many

44
00:04:00.040 --> 00:04:06.120
So public communication which would be you know broadcasting across different platforms for media, right?

45
00:04:06.120 --> 00:04:08.320
So you have radio you have you have

46
00:04:09.280 --> 00:04:13.120
You could have an email list you could have actually that would be an example of a

47
00:04:13.600 --> 00:04:15.760
High version of scale of the original so I apologize there

48
00:04:15.760 --> 00:04:19.680
But like making posts on social media things that are public forum where people can find out about it

49
00:04:19.680 --> 00:04:23.600
Right if you do more of those things more people find out and that would be the activity that's associated with

50
00:04:24.000 --> 00:04:25.520
Getting more customers, right?

51
00:04:25.520 --> 00:04:30.240
But the thing is is that people will know what that activity is right they will know that inherently

52
00:04:30.240 --> 00:04:36.880
They should be doing more of it and yet they don't and so that is kind of the purpose that I wanted to drill down in this short video today is

53
00:04:37.680 --> 00:04:41.640
Why not and what is the way that we can try and correct that or fix that?

54
00:04:41.640 --> 00:04:47.360
And so I wanted to give you the simplest single hack that I have used

55
00:04:48.200 --> 00:04:51.400
inadvertently and seen a tremendous amount of success and

56
00:04:52.360 --> 00:04:55.240
That is asking myself the question

57
00:04:55.840 --> 00:05:00.640
What would a person who does this type of thing do in this instance?

58
00:05:00.640 --> 00:05:05.760
And so the the one that I'll tell you that I've repeated a lot to myself over the years probably over the last

59
00:05:06.240 --> 00:05:11.200
Five or 10 years has been the repeated chorus of what would a wise man do?

60
00:05:11.920 --> 00:05:16.960
And I think it's because I did not consider myself to be very wise and I acted many ways

61
00:05:17.680 --> 00:05:19.200
That were unwise

62
00:05:19.200 --> 00:05:23.760
Earlier on in my life, and I still continue to do so, but I try to do less of it, right?

63
00:05:24.240 --> 00:05:27.520
And I think that and I'll borrow this again from James Clears book

64
00:05:28.320 --> 00:05:32.480
But like your identity is much more of a weighing system actually that's not from this book

65
00:05:32.480 --> 00:05:39.040
But like it's much more of a voting system where you you cast votes in either direction based on your activities of what type of person you want to become

66
00:05:39.680 --> 00:05:45.040
And I think the simplest distillation of that concept is simply asking the question

67
00:05:45.680 --> 00:05:47.680
What would this type of person do?

68
00:05:47.680 --> 00:05:53.840
And so if you can use that as the refrain that you come back to over and over again the chorus of your day

69
00:05:54.160 --> 00:05:56.160
That gets repeated over and over again

70
00:05:56.160 --> 00:06:04.160
I think it's much easier than trying to remember the 50 point checklist of all the activities that you need to do to achieve the goal, right?

71
00:06:04.880 --> 00:06:07.920
And so in the in the the friend that came back in my life

72
00:06:08.560 --> 00:06:10.560
We were having this conversation

73
00:06:10.640 --> 00:06:13.840
You know, I just distilled it down to like what would a billionaire do?

74
00:06:14.560 --> 00:06:18.080
And so when we're confronted with these crossroads right you wake up in the morning and you're like

75
00:06:18.080 --> 00:06:22.480
I don't know what I should start on. It's like what would a billionaire do and so basically what you can do is have

76
00:06:23.120 --> 00:06:27.360
A certain refrain or chorus that you ask yourself what would this type of person do?

77
00:06:27.760 --> 00:06:32.960
And that type of person when you ask that question is who you will eventually become as you continue to cast votes

78
00:06:33.200 --> 00:06:36.320
That reinforce the stories that we tell ourselves about who we are

79
00:06:36.960 --> 00:06:40.160
And those are the things that create long lasting deep change

80
00:06:40.560 --> 00:06:42.560
And what's more about this is that

81
00:06:42.720 --> 00:06:47.520
These changes when they become internal when they become ingrained in our behavior

82
00:06:47.840 --> 00:06:50.400
They become effortless, but it takes time

83
00:06:50.880 --> 00:06:56.160
And so I think that the mental queue that I have given myself any inadvertently over the years

84
00:06:56.640 --> 00:07:01.440
I don't have a lot of courses that I refrain to or that I come back to over and over again

85
00:07:02.080 --> 00:07:07.520
And so I tweeted about one and I got shared a zillion times with is what would someone 10 times smarter than me do in the situation

86
00:07:07.680 --> 00:07:13.200
Right and a different way of saying that is what would a billionaire do and and word in whatever way that resonates with you

87
00:07:13.600 --> 00:07:16.480
Right, but I think rather than having that big checklist

88
00:07:17.120 --> 00:07:23.840
You can put just a little post it on your computer or wherever you work. That's a reminder to yourself that

89
00:07:26.320 --> 00:07:28.320
This is the type of person I want to become

90
00:07:31.120 --> 00:07:36.320
Hey guys, love that you're listening to the podcast if you ever want to have the video version of this

91
00:07:36.320 --> 00:07:39.920
Which usually has more facts more visuals more graphs, you know drawn out stuff

92
00:07:40.320 --> 00:07:43.440
Sometimes you can help hit the brain centers in different ways

93
00:07:43.440 --> 00:07:48.880
You can check on my youtube channel. It's absolutely free to check that out if that's what you are into and if not keep enjoying the show

94
00:07:52.160 --> 00:07:54.080
And in order to become this type of person

95
00:07:54.080 --> 00:08:00.560
I need to do these things because those actions will reinforce the thoughts that I say about myself because the whole concept behind

96
00:08:00.720 --> 00:08:03.520
Affirmations that I do not like right which is I am a you know

97
00:08:03.520 --> 00:08:05.600
I'm a lion I'm a tiger. I'm a whatever right

98
00:08:06.240 --> 00:08:12.080
Is that just saying them doesn't make them true unless you're a crazy person and most of us are not crazy

99
00:08:12.160 --> 00:08:14.560
I think right there's plenty of crazy if you don't be wrong

100
00:08:14.560 --> 00:08:18.240
But if you're probably watching this to know you're probably least semi-same right and so

101
00:08:19.200 --> 00:08:24.880
If we have you know this degree of sanity that's on our side then what we have to do is create something else

102
00:08:24.960 --> 00:08:30.080
Which is evidence right? We have to give ourselves evidence that we are this type of person in order to become that

103
00:08:30.400 --> 00:08:33.520
But how do you have evidence that you are going to be this person when you when you have none?

104
00:08:33.600 --> 00:08:36.960
Well it starts with activity it starts with doing the stuff and so

105
00:08:37.680 --> 00:08:43.120
Once we know who we want to become then that can direct the types of activities that will be in accordance with that

106
00:08:43.120 --> 00:08:48.880
And the reason I like this better too is that if we're trying to reinforce an identity or an identity trait about ourselves

107
00:08:49.600 --> 00:08:51.120
And I

108
00:08:51.120 --> 00:08:54.640
Just learn this and this is a really good habit. I think that I've picked up over the years but

109
00:08:55.840 --> 00:09:01.600
Breaking down the etymology of words is really really cool and I think really

110
00:09:02.160 --> 00:09:07.840
teaches us a lot about the words we say and words matter a lot because they are the things that encapsulate thoughts

111
00:09:08.080 --> 00:09:13.120
And so if you change the way you speak the change the way you think right and so a classic one which is like

112
00:09:13.200 --> 00:09:16.000
I didn't really like the word philosophers. I thought it sounded really fluffy

113
00:09:16.160 --> 00:09:20.960
But when I found out the etymology behind the word which is Phile which is to love or to like and then so false

114
00:09:21.040 --> 00:09:24.320
Which is knowledge or wisdom it's lover of wisdom and I was like well shoot

115
00:09:24.400 --> 00:09:28.400
I am a lover of wisdom and so now I actually have a very positive association with the word

116
00:09:29.360 --> 00:09:32.000
Philosophy or philosopher and to the same degree

117
00:09:32.880 --> 00:09:37.520
Identity comes from like I don't know remember the actual Latin word

118
00:09:37.520 --> 00:09:43.200
But entity is being right like just beingness and it's in and of itself and identical which is repeated

119
00:09:43.440 --> 00:09:48.720
So repeated beingness is what your identity is so what your actions what you do literally becomes who you are

120
00:09:48.960 --> 00:09:52.400
Which means that we can actively change who we are by changing what we do

121
00:09:52.800 --> 00:09:57.280
But it is a reinforcing secular path of like I am this type of person and therefore I do these things

122
00:09:57.360 --> 00:10:02.240
And because they do these types of things I am this type of person right and so it's the chicken or the a but at some point

123
00:10:02.400 --> 00:10:04.160
We need to take action in order to do that

124
00:10:04.240 --> 00:10:09.040
And so I think the simple and easiest cue that we can use to change

125
00:10:09.120 --> 00:10:15.760
We are to change character traits that we find undesirable is to simply ask ourselves and we're confronted with the decision

126
00:10:16.400 --> 00:10:24.320
What would this type of person do and then act in accordance to that and I find it much simpler than having the lists and having the

127
00:10:24.400 --> 00:10:28.000
The daily routines and the things like that because if you are this type of person

128
00:10:28.720 --> 00:10:35.280
You will do the types of things that that type of person would do and that also comes down to the many decisions

129
00:10:35.280 --> 00:10:40.080
We haven't accounted for yet. You're going to be confronted with situations that you have not predicted

130
00:10:40.080 --> 00:10:43.360
In fact the vast majority of us don't predict things well in general

131
00:10:43.360 --> 00:10:47.760
It's because there's far more variables than we can possibly comprehend and so I think it's much more

132
00:10:48.480 --> 00:10:55.520
Useful for us to think about ourselves in terms of if I were to encompass all of the things that I would like to be

133
00:10:56.080 --> 00:10:59.200
Right, and that's why I think the the what would Jesus do was such a

134
00:10:59.840 --> 00:11:05.120
Powerful statement in the Christian community overall and candidly people outside of the Christian community could use that same

135
00:11:05.120 --> 00:11:08.400
Exactly, which what would Jesus do in this instance and probably get the right

136
00:11:08.960 --> 00:11:14.880
Activity and become more like Jesus right, which is the entire goal of the Christian faith and this is not this is not a religious

137
00:11:15.840 --> 00:11:22.960
Video that's not my point here, but it's more so that what we repeatedly choose to ask ourselves which creates our identity

138
00:11:23.200 --> 00:11:29.280
Which then creates the tasks that we do and the activities we spend our time on reinforces the story that we tell ourselves about who we are

139
00:11:29.760 --> 00:11:32.560
Right or what type of person we are and so

140
00:11:33.920 --> 00:11:36.800
What I shared with this individualist has said, you know, what do you want to become?

141
00:11:36.800 --> 00:11:39.120
And if it's like a billionaire, it's like cool, then what would a billionaire do?

142
00:11:39.840 --> 00:11:45.120
And always asking ourselves that question and the reason that this was important when I was talking to this individual

143
00:11:45.120 --> 00:11:51.040
I'll reach the text um that I had that I had said to him because they got shared all over Instagram when I when I tweeted them or whatever

144
00:11:51.440 --> 00:11:53.200
Um as that after he left I said

145
00:11:53.840 --> 00:12:00.480
Here's a thought for you. So I was just like thinking about the conversation we had and he had felt kind of shitty and what's interesting about this is like

146
00:12:01.760 --> 00:12:03.760
As an aside

147
00:12:04.080 --> 00:12:07.680
As you level up in your life, and this is just an observation that I've had is that like

148
00:12:08.320 --> 00:12:12.960
You will simply change who you compare yourself to and I think Jordan Peterson talks about this in some talk he had

149
00:12:12.960 --> 00:12:20.400
But I find it very true, which is you you just change who you compare yourself to and so you always find a way to make yourself feel terrible

150
00:12:20.720 --> 00:12:22.160
And even if you're the best in the world with stuff

151
00:12:22.160 --> 00:12:26.640
You'll just look at people who are better at other things than you and compare yourself to them to make yourself feel bad, right?

152
00:12:27.520 --> 00:12:30.160
And so this is what I said to him and I'll share it with you

153
00:12:30.160 --> 00:12:35.120
I said every winner and every loser have the same goals what separates them are the activities they commit to

154
00:12:35.520 --> 00:12:40.080
Committing to the activities that is the goal. So commit to the activities. That is the goal

155
00:12:40.480 --> 00:12:43.120
So when you make a lot of money one month you've achieved

156
00:12:44.160 --> 00:12:45.680
I'll say that again

157
00:12:45.680 --> 00:12:50.960
When you make a lot of money one month you've achieved nothing because the goal is the activities

158
00:12:52.320 --> 00:12:56.400
And then later I said do me a favor instead of writing down your goals just write down

159
00:12:56.880 --> 00:13:01.760
What would a billionaire who lost it all do or what would a billionaire do to keep it simple

160
00:13:02.480 --> 00:13:08.640
Or whatever version of yourself you want to be the doing and the outcomes will happen as a result of the main internal identity shift

161
00:13:08.880 --> 00:13:12.560
Which you can reinforce many times a day by asking yourself that question at each crossroad

162
00:13:13.120 --> 00:13:18.000
And so I think that was relatively you know, I think it's a good point to tend off on

163
00:13:18.160 --> 00:13:24.000
Which is the only tactical ask that I have for you is to simply write down what type of person do I wish to become

164
00:13:24.320 --> 00:13:30.160
And then make that the chorus that you recite to yourself when you're at your your crossroads

165
00:13:30.160 --> 00:13:35.280
When you're at your decision points that are going to create who you are on a repeated basis every single day

166
00:13:35.440 --> 00:13:41.760
And I think going back to that refrain will be all encompassing in terms of what would Jesus do applies to a zillion scenarios

167
00:13:41.760 --> 00:13:47.520
But everyone at least in the Christian faith and I use it because it's a very simple catch-all would want to become more Christ-like

168
00:13:47.920 --> 00:13:54.720
Right, and so whatever the Christ version is for you we can steal from that concept and continually

169
00:13:54.960 --> 00:13:56.960
Reinforced by asking ourselves those questions

170
00:13:57.600 --> 00:14:01.760
And so if you knew the channel by the way welcome my name's Alex like I said earlier my wife and I own

171
00:14:02.160 --> 00:14:05.280
Acquisition.com. It's a company that buys minority interests in

172
00:14:06.400 --> 00:14:08.400
service-based info coaching

173
00:14:08.880 --> 00:14:12.720
digital products type businesses and then helps them scale to like 30-50 million and beyond

174
00:14:12.800 --> 00:14:13.760
And that's what we do full-time

175
00:14:13.760 --> 00:14:18.320
But I do this stuff just because I struggle a lot on the way up and I don't want other people struggle

176
00:14:18.320 --> 00:14:21.120
And I don't want my pain to be in vain and so that is why I make these videos

177
00:14:21.120 --> 00:14:25.440
So walk into Mosination lots of love and I'll see you guys in the next video. Bye

178
00:14:26.960 --> 00:14:29.280
You