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On everyone, happy Sunday. Hope you guys are having a miraculous Sunday,

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rest day, and that everything is treating you well. I wanted to make a quick little video here,

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because this is a lesson that I really don't like talking about mindset stuff, because

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I think a lot of it's fluff. But this one was kind of good, and so I wanted to share it with you.

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And this was actually a true mindset shift that I ended up having earlier on my career that

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has still reverberated, you know, through my life's sense. It's, I'll tell you two stories.

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One of them was the first time that I encountered the mindset reality. I didn't learn the lesson

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fully then, but I was aware of it. And the second one was where I learned the lesson. And so

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what it was is running a business to actually try and make money. And I know this sounds

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really crazy, but there was a time when I had, I actually had a partner at a couple locations

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that I ended up buying out. And the cost of buying that partner out was $10,000 a month. That was

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the deal that we made. So I had to pay him $10,000 a month in addition to what, you know, I was taking,

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you know, from the gyms that went up. And what was interesting is that as soon as I had to start

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making the payments to this partner, I immediately, for the next 12 months, made $10,000 a month more.

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And what was weird is that after the payments to that partner ceased, or I had to stop making them,

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the income that I made immediately dropped by $10,000 a month. And the whole time as I was making

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this money, I was thinking to myself, I was like, I can't wait till this is over. I was like, I'm going

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to take on an extra 10 grand a month and that this will be great. And when it didn't happen

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on the 13th month and the 14th month and the 15th month, it really kind of rattled me because I was

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like, what is going on? Like what is happening? And the reality was I didn't actually, and this is

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why I talked about having a need that's much greater than yourself, is that I was a single dude.

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And like all of my needs were very much financially met. And I was comfortable. I lived in a nice

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place. Like I never wanted for anything. But I didn't need the extra 10 grand a month. And the

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issue was that I wasn't really driven by my clients to fulfill a higher need. And so I made the

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extra $10,000 a month because I had to. And then when I no longer needed to, I stopped making it.

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And it was very, very weird for me to go through that. And so that was something that like it rattled

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me, but it didn't actually force me to break through or something that I noticed, but I still didn't

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actually make the next step. Now, later, what ended up happening the year or two later.

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I was running a campaign. And this was, gosh, I can't remember. But I knew I wanted to average

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X amount in upsells per person. And so I remember I was, I had like 150 lands or something. And I was

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doing all of them myself. And I was about, I want to say two thirds of the way through. So I probably

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weighed in about 100 of the 150 people. And I was averaging about $110 per head in additional

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upsells. And I knew that I wanted to get up to 150 on average per person. And so immediately,

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what I ended up doing was I just started selling people more stuff because I wanted to get to that

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average. And the next 50 sales, I averaged an additional $80 so that I could bring the average

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up to 150. And it was in that moment that I realized that I had been making less money because I

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was choosing to make less money. I don't know if that's real for anyone who's listening right now.

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But that was the moment that that became real for me. And so I guess the rhetorical question that

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I would ask anyone here is like, have you ever needed to make money? Pay rent, pay payroll,

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pay whatever, right? That was coming up the next month. And then you made it, right? And if you

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look back on the last 12 months, 24 months, right? And you think how many times have I needed to make

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X, right? Maybe your car breaks down or you've got to merge a family thing or you know, you've got

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you something to sign break, whatever it is, something that's urgent and you need to make money

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in a certain amount of time, right? And then what's crazy is that most people who are watching this

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right now are still here and not homeless, right? Because they were able to make the money that

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they needed to make to make this thing go away. And so what's weird is that we we respond

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in these times of crisis with a different type of thinking, right? We think differently about our

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business. We think differently about money in those instances because we think I have to make

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this money. And so when you rewind the clock, right? And so I had the partner that I had to make

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$10,000 a month extra net, right? Per month, the moment I signed the agreement, right? And then

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that next month, we made $10,000 a month net extra from what we were making before. Crazy,

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right? But the thing is, it's like, is it crazy? And then the question is, can you use that

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approach and trick yourself into making more money? And so the more rhetorical question is like,

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are you not making as much money as you want to because you're choosing to make less money?

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Real quick, guys, if you can think about how you found this podcast,

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somebody probably tweeted it, told you about it, shared it on Instagram, or something like that.

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The only way this grows is through word of mouth. And so I don't run ads, I don't do sponsorships,

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I don't sell anything. My only ask is that you continue to pay it forward to whoever showed you

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or however you found out about this podcast that you do the exact same thing. So if it was a review,

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if it was a post, if you do that, it would mean the world to me and you'll throw some good

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karma out there for another entrepreneur. I know this sounds weird to say, but just think about it.

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Are you choosing to charge less than you could? Are you choosing to not upsell people because you

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just don't want to make the emotional effort? And every time in the past you had needed money,

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when it was for someone else and not you, you were able to make it. And so it's one of these

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key concepts around like the energy of money and how you perceive it that influenced how you

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go and get it, right? And so one of the biggest shifts that I had and why I tell everyone like,

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I don't think like, I think the reason that people who are married and have kids make more money

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is because they have to. They have to, they have no other choice, right? And the question is,

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can you give yourself no other choice but to make more money? And so there's two ways of doing that.

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One is by like trying to mind trick yourself and the other is to not think about money at all

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and only think about how much more you can serve your customers. And I can tell you that right now

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within gym launch, like I was able to transition at the end of my gym career to that the second thing

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that I was talking about where I just, I chose to make more money. It was an active choice. I was

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like, I'm choosing to make more money. Like I demand more money, right? And so I'm no longer

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going to not sell people because I'm just choosing not to sell them more. I'm no longer going to

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accept lower prices because there's no reason for me to accept lower prices. I'm no longer going

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to spend money on things just because it's there. I'm going to bank that. I'm going to take that

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money, right? Because the money will always flow to the person who gives it the most attention. And

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up until recently, maybe for some of you, the person who was paying the most attention to the money

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was the person who needed it from me. And so you immediately went and got it and gave it to him,

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right? Because he's paying attention and the money just flowed through you from one person,

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from the, from the clients to the person who needed it to take it, whether that was your mechanic,

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maybe whether it was the broken equipment person, whether it was the plumber who had to fix the

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water leak in your gym, whatever it was, that person was, now that person might turn around and

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hand it to the next person, right? But eventually that money will stick to the person who's paying

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the most attention to it. And so the first way is to, is to actively make the decision and say,

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like, I'm going to make more money because I choose to, for no other reason, I choose to. I refuse

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to not make money anymore, right? It's a choice. And the second is sort of what we've gotten into

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now with gym launches. And I don't, I don't have the secret. I don't know. I'll be honest. I don't know.

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But I know that I am much more connected with gym owners than I am to my weight loss customers

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when I had my gyms. I'm really candid with them. I never struggled with my weight. I've had a

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six pack of my whole life. I genetically have good genes. I can eat fast food and still probably

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get away with looking very sick and being very honest with you. And so it wasn't real for me to have

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their struggle, right? What became more real for me is to connect with the fact that I wanted to be

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an exceptional business owner. And then as a core layer to that, I knew I needed to serve my

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customers. But I actually didn't directly connect with my customers. Now with gym launch, I have

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an emotional tie to the gym lords in our community, to the gym owners. Like I, I, I, I can't let them

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down, right? And if you can tap into that, more money will flow to you than you have ever had any

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idea like to what, what to do with it because you're not actually acting like you're serving a

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purpose that's much higher than you. And then the amount of value that you're creating is far

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in excess of anything that you're creating part of that. And then, and then a lot more money will

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flow to you. And so the two basic takeaways from this are decide and it's a choice whether you

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want to make more money. And then if you do act like it act like you have to pay your car off in

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the next 14 days. And then do that. And then next month do it again. And then next month do it

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again. And instead of giving that money to someone else, bank it. It's for you. You earned it. Keep it.

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Don't spend it on stupid shit. Don't, don't just choose to spend some of your no profit for no reason

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on something because it's there, right? Don't let the money burn a hole in your pocket for no reason.

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So that's the first way. And the second way, if you can tap into this, it will give you more money

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than you ever know how to what to do with. But it's genuinely getting into what we call weapons

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grade compassion, but like going deep into your customers and really connecting with the needs that

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they have and thinking, how can I do better? How can I do more? How can I do more? How can I do more?

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And by extension, how can I charge? How can I deliver more value? And then by extension charge more

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so that I can give a more exceptional experience to those people because they truly deserve.

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And you have to think that way. And when you do think that way, you don't look at the competitive

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marketplace. You don't look at your competition. You don't look at what they're charging because

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they're doing the same thing that I just said. They're charging just enough to get by because they

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have no reason to make more money. And that's why I married people and that's why people with kids

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make more money because they have to. They have no choice. So give yourself no choice but to make more money.

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So anyways, just as somebody thought for you, I hope either of those stories were

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were I go for you when I had to buy my partner out. I mean, the amount of money that you can make

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there's no there's no limit. Like if you had to, you would. And so just put yourself in a state

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where you have to and then you will. Like through real. Like do that. And I don't know, I don't

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know how to I don't how to break this belief for you because it took me such a long time. And like

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I literally paid $10,000 a month for over a year and then was not able to recreate it until much

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later. Until like this became real for me. And so I wish I could say better words to you right now

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to like make that real for you in your mind. So that tomorrow you you act like you have to pay a bill

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but the bill is to you. You're the recipient. You're your own landlord. Right. So anyways, I hope

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this is valuable for you. Maybe tag a manager who needs to hear it or a trainer or maybe know.

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But anyways, throw a like up if you found it valuable. But have an amazing Sunday. I hope you

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guys are crushing your goals. And I hope you can agree with your business so that you can take

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them money and help other people. All right. Lots of love. Have an amazing day. Keep being awesome.

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Love you guys.