WEBVTT 1 00:00:00.000 --> 00:00:01.880 and you ignore everybody who tells you that you're wrong 2 00:00:01.880 --> 00:00:03.240 and tells you that you're not gonna get there. 3 00:00:03.240 --> 00:00:04.880 And most of all, you ignore the thoughts 4 00:00:04.880 --> 00:00:06.560 that you were telling yourself about why you're not 5 00:00:06.560 --> 00:00:09.080 gonna get there because you are wrong 6 00:00:09.080 --> 00:00:10.960 on a long enough time horizon if you do the thing. 7 00:00:10.960 --> 00:00:13.480 And so if you do that, it becomes unreasonable 8 00:00:13.480 --> 00:00:14.920 that you won't succeed. 9 00:00:18.280 --> 00:00:20.560 Welcome to the game where we talk about how to get more customers, 10 00:00:20.560 --> 00:00:22.520 how to make more customers, how to keep them longer, 11 00:00:22.520 --> 00:00:25.000 and the many failures and lessons we have learned along the way. 12 00:00:25.000 --> 00:00:26.520 I hope you enjoy and subscribe. 13 00:00:27.520 --> 00:00:31.520 Moving on to the, you know, obviously the business side 14 00:00:31.520 --> 00:00:32.520 of things is phenomenal. 15 00:00:32.520 --> 00:00:35.240 But were you trained in during that process? 16 00:00:35.240 --> 00:00:37.520 Because obviously we, our view is a split into, 17 00:00:37.520 --> 00:00:39.640 into different categories on the podcast. 18 00:00:39.640 --> 00:00:41.920 We've got people who obviously big into the business, 19 00:00:41.920 --> 00:00:43.640 the branding and everything else. 20 00:00:43.640 --> 00:00:46.160 But obviously there's a big element of athletes 21 00:00:46.160 --> 00:00:47.600 that follow us too. 22 00:00:47.600 --> 00:00:50.240 During this process, were you still committing yourself 23 00:00:50.240 --> 00:00:55.240 to the gym was now like an element of stress view? 24 00:00:56.760 --> 00:00:59.040 To take that it out in the gym or no? 25 00:00:59.040 --> 00:01:00.560 I wish I could say that because I feel like 26 00:01:00.560 --> 00:01:03.120 that's the common narrative for most people. 27 00:01:04.200 --> 00:01:05.880 But I would say that I really enjoyed fitness 28 00:01:05.880 --> 00:01:08.640 for the first seven years until I opened a gym. 29 00:01:08.640 --> 00:01:11.440 And then it became, it literally went from being 30 00:01:11.440 --> 00:01:14.280 my passion to being like work. 31 00:01:14.280 --> 00:01:16.640 I actually had a mentor tell me, he said never monetize 32 00:01:16.640 --> 00:01:18.640 your passion, he's like because it becomes work. 33 00:01:18.640 --> 00:01:19.640 And I thought that was kind of interesting 34 00:01:19.640 --> 00:01:22.000 because it's kind of the opposite of what everyone says. 35 00:01:22.000 --> 00:01:25.360 It's just an, he just owned a bunch of chains of businesses. 36 00:01:26.360 --> 00:01:28.160 He's like, I go and hang out with my kids 37 00:01:28.160 --> 00:01:29.000 and I go surfing. 38 00:01:29.000 --> 00:01:30.400 I'm not going to build a business out of that. 39 00:01:30.400 --> 00:01:31.800 He's like, it was just ruined my day. 40 00:01:31.800 --> 00:01:33.320 Yeah, and it was just kind of, it was just an interesting 41 00:01:33.320 --> 00:01:34.320 perspective. 42 00:01:35.640 --> 00:01:39.600 But for me, you know, when I had the gym, 43 00:01:39.600 --> 00:01:41.640 training was required to look like a gym owner. 44 00:01:41.640 --> 00:01:43.440 So I just kind of saw it as the job. 45 00:01:44.840 --> 00:01:46.440 I stopped competing the moment I started the gym. 46 00:01:49.040 --> 00:01:53.080 And I would say, I mean, I'm at 19 years training. 47 00:01:53.080 --> 00:01:54.880 Can't wait to cross the 20 year club. 48 00:01:54.960 --> 00:01:56.360 But I think the longest time I ever took off 49 00:01:56.360 --> 00:01:57.720 from training was six weeks. 50 00:01:57.720 --> 00:01:58.400 Sheesh. 51 00:01:58.400 --> 00:02:00.360 And so like, I would say I definitely go, 52 00:02:00.360 --> 00:02:01.640 I see things in seasons. 53 00:02:01.640 --> 00:02:04.360 It's probably the easiest way to think about it. 54 00:02:04.360 --> 00:02:06.880 So I've got seasons of relationship building with Lail. 55 00:02:06.880 --> 00:02:08.400 I've got seasons of physics stuff. 56 00:02:08.400 --> 00:02:11.360 I've got seasons of work, business wise. 57 00:02:11.360 --> 00:02:15.200 And I think of it as like, what's the minimum effective dose 58 00:02:15.200 --> 00:02:17.000 to not go backwards? 59 00:02:17.000 --> 00:02:19.600 And so I was talking to Stan Efforting about this actually. 60 00:02:19.600 --> 00:02:22.320 And he's like, you know, you have a passive, 61 00:02:22.320 --> 00:02:23.920 you have a passive body now. 62 00:02:24.760 --> 00:02:29.240 I can maintain this on 5%, 10% of the effort 63 00:02:29.240 --> 00:02:31.040 that I did to get here. 64 00:02:31.040 --> 00:02:32.120 And so I think it's actually interesting. 65 00:02:32.120 --> 00:02:33.440 If you think about investments that way, 66 00:02:33.440 --> 00:02:35.640 it's like, you work, you work, you work, 67 00:02:35.640 --> 00:02:38.280 you store up this nut or whatever. 68 00:02:38.280 --> 00:02:39.120 And then you invest it. 69 00:02:39.120 --> 00:02:41.120 And then at a certain point, the passive off of that, 70 00:02:41.120 --> 00:02:42.720 you don't need to work as much active now 71 00:02:42.720 --> 00:02:44.640 if you work active too, then it's even better, right? 72 00:02:44.640 --> 00:02:47.120 But that's where the analogy breaks compared to your physique. 73 00:02:47.120 --> 00:02:52.440 But for me, I worked out the entire time. 74 00:02:52.440 --> 00:02:56.200 I work out now probably because I've always worked out. 75 00:02:56.200 --> 00:02:57.800 And it's just more of an identity thing 76 00:02:57.800 --> 00:03:00.600 than it is something that I look forward to. 77 00:03:00.600 --> 00:03:03.600 If I train on my own, I don't look forward to it. 78 00:03:03.600 --> 00:03:04.960 I, not that I hate it. 79 00:03:04.960 --> 00:03:07.840 I just, it just is, it's like running an errand. 80 00:03:07.840 --> 00:03:10.520 So I work out usually like two or three times a week, 81 00:03:10.520 --> 00:03:11.800 if it's just me. 82 00:03:11.800 --> 00:03:14.040 If I have people that I'm training with, 83 00:03:14.040 --> 00:03:16.800 then I'll usually, that I look forward to. 84 00:03:16.800 --> 00:03:18.760 So when I look at my life backwards 85 00:03:18.760 --> 00:03:20.880 on the times that I was the happiest, 86 00:03:20.880 --> 00:03:23.680 it's when I have a few guys that I'm training with 87 00:03:23.680 --> 00:03:28.040 on a regular basis, no time cap for the training session. 88 00:03:28.040 --> 00:03:29.560 And I've got two or three hours 89 00:03:29.560 --> 00:03:32.280 and I can shoot the shit, hit the heavy sets, 90 00:03:32.280 --> 00:03:34.760 get into it, you know, banter between sets. 91 00:03:34.760 --> 00:03:37.120 Like, that's when I a grow the most, 92 00:03:37.120 --> 00:03:40.000 but I just like, I enjoy training that way. 93 00:03:40.000 --> 00:03:41.640 If I have to just go in there on my own 94 00:03:41.640 --> 00:03:43.320 and head phones and not like, I'll get it done, 95 00:03:43.320 --> 00:03:45.040 but I don't enjoy it the same way. 96 00:03:45.040 --> 00:03:46.440 I'm gonna test that. 97 00:03:46.440 --> 00:03:48.080 That's where I'm gonna try to know. 98 00:03:48.080 --> 00:03:51.000 And, you know, obviously I had a training partner 99 00:03:51.000 --> 00:03:52.560 who was just left to go to Florida. 100 00:03:52.560 --> 00:03:54.040 Yeah. 101 00:03:54.040 --> 00:03:55.640 I'm not supposed to be swearing on this podcast, 102 00:03:55.640 --> 00:03:56.480 I've been told to. 103 00:03:56.480 --> 00:03:57.320 Oh, really? 104 00:03:57.320 --> 00:03:58.160 Yeah. 105 00:03:58.160 --> 00:03:59.000 Oops. 106 00:03:59.000 --> 00:04:00.000 So, left me for Florida. 107 00:04:03.040 --> 00:04:05.720 But yeah, he just, he's just gone and left again. 108 00:04:05.720 --> 00:04:08.560 Listen to that, and I've said this to many of my friends, 109 00:04:08.560 --> 00:04:11.200 how can I preach about chasing your dreams 110 00:04:11.200 --> 00:04:12.720 and then tell my friend, it's like, 111 00:04:12.720 --> 00:04:17.160 not selfishly you need to stay and help me with mine. 112 00:04:17.160 --> 00:04:20.960 So, he's gone off and he's well into MMA right now 113 00:04:20.960 --> 00:04:23.560 and he's doing a lot of different things 114 00:04:23.560 --> 00:04:25.200 on that side of the course. 115 00:04:25.200 --> 00:04:27.040 And, coincidentally, it's an exact same tone 116 00:04:27.040 --> 00:04:31.240 I used to live in in Boca Raton, but to your point, 117 00:04:31.240 --> 00:04:33.480 I looked forward to training with him. 118 00:04:33.480 --> 00:04:37.280 I had no, you know, end cap other than me 119 00:04:37.280 --> 00:04:40.520 meeting up with a certain time, again, the session in. 120 00:04:40.520 --> 00:04:41.680 And then it was part of my day. 121 00:04:41.680 --> 00:04:45.400 Right now, I come in and I get so much distractions. 122 00:04:45.400 --> 00:04:48.840 So, no, my distraction is growing my business. 123 00:04:48.840 --> 00:04:49.680 Yeah. 124 00:04:49.680 --> 00:04:52.800 So, I come in here, I actually start my day at 4 a.m. 125 00:04:52.800 --> 00:04:54.240 every morning. 126 00:04:54.240 --> 00:04:58.960 And that four was that I gained in comparison to Shooge, 127 00:04:58.960 --> 00:05:01.760 you know, and I'm already, like, four, four was ahead 128 00:05:01.760 --> 00:05:03.200 of myself before I even stepped in the office. 129 00:05:03.200 --> 00:05:05.520 So, that distraction, I know I allowed to, 130 00:05:05.520 --> 00:05:07.000 you know, walk into whatever. 131 00:05:08.440 --> 00:05:10.920 But how do you stay focused on, 132 00:05:10.920 --> 00:05:13.440 on having so many different distractions, 133 00:05:13.440 --> 00:05:16.280 even tax messages, reflexly wishes, can you do that? 134 00:05:16.280 --> 00:05:21.280 The six hours thing is, like, if I look at the biggest 135 00:05:21.280 --> 00:05:24.160 productivity hacks that have served me in my life, 136 00:05:24.160 --> 00:05:28.520 by far, waking up early to begin work, number one, 137 00:05:28.520 --> 00:05:32.160 number two, not having any meetings until noon. 138 00:05:32.160 --> 00:05:33.920 Mm-hmm. 139 00:05:33.920 --> 00:05:36.360 If someone just did those two things, 140 00:05:36.360 --> 00:05:38.040 like, if you wake up, I don't start working 141 00:05:38.040 --> 00:05:40.680 before, I probably start working around six. 142 00:05:40.680 --> 00:05:41.920 So, you know, I'll wake up at five, 143 00:05:41.920 --> 00:05:43.280 have a cup of coffee with Leila, 144 00:05:43.280 --> 00:05:45.680 hanging out whatever at six o'clock I start working. 145 00:05:45.680 --> 00:05:49.520 From six to noon, it's like I get six hours every day 146 00:05:49.520 --> 00:05:51.080 of moving things forward. 147 00:05:51.080 --> 00:05:52.880 And it's like the deep work in my opinion 148 00:05:52.880 --> 00:05:56.320 that gets the ball rolling that makes things happen. 149 00:05:56.320 --> 00:05:58.200 And then I still have to put out fires the second half 150 00:05:58.200 --> 00:05:59.040 of the day. 151 00:05:59.040 --> 00:06:02.720 But that, like, if you, Jerry Seinfeld had two hours 152 00:06:02.720 --> 00:06:04.680 every day that he blocked for writing. 153 00:06:04.680 --> 00:06:09.200 And his one rule for that habit was that he didn't have 154 00:06:09.200 --> 00:06:11.480 to write, but he couldn't do anything else. 155 00:06:11.480 --> 00:06:12.320 Mm-hmm. 156 00:06:12.320 --> 00:06:14.440 So, he's like, I can sit there bored, 157 00:06:14.440 --> 00:06:16.960 but I can't do, I can write, or I can do nothing else. 158 00:06:16.960 --> 00:06:17.800 Don't compromise. 159 00:06:17.800 --> 00:06:18.640 Write everything. 160 00:06:18.640 --> 00:06:20.680 And so, I think to that same degree, 161 00:06:20.680 --> 00:06:23.080 it's like, I usually know what I'm, 162 00:06:23.080 --> 00:06:25.680 I mean, I have a list of, like, two or three things 163 00:06:25.680 --> 00:06:27.440 that I put the night before. 164 00:06:27.440 --> 00:06:29.240 And then, like, that's what I try and get done 165 00:06:29.240 --> 00:06:30.080 in those six hours. 166 00:06:30.080 --> 00:06:31.360 And sometimes it's a big thing. 167 00:06:31.360 --> 00:06:32.840 You know what I mean? Like, finish book. 168 00:06:32.840 --> 00:06:34.080 Like, okay, you know what I mean? 169 00:06:34.080 --> 00:06:35.320 But it's like, all right, what do I need to do tomorrow? 170 00:06:35.320 --> 00:06:37.640 Like, I'm gonna fully edit this one chapter. 171 00:06:37.640 --> 00:06:39.840 Right, that's the big, like, today I was fully 172 00:06:39.840 --> 00:06:43.240 edit this one chapter, create casual projections 173 00:06:43.240 --> 00:06:44.920 for an investment that we're going to make 174 00:06:44.920 --> 00:06:46.440 and pencil out different scenarios. 175 00:06:48.040 --> 00:06:50.480 And then, there was a third thing I did, 176 00:06:50.480 --> 00:06:53.320 but I did that today, and then I did it in the book, right? 177 00:06:53.320 --> 00:06:54.640 And so, those were like, there's the things 178 00:06:54.640 --> 00:06:57.680 that I did this morning, and then I came here. 179 00:06:57.680 --> 00:07:00.120 Do you pre-plan your day than I before? 180 00:07:00.120 --> 00:07:01.680 Not in the way that most people, I mean, 181 00:07:01.680 --> 00:07:04.000 like, I literally have, like, an email to myself 182 00:07:04.000 --> 00:07:06.120 that has the three things that I wanted to do. 183 00:07:06.120 --> 00:07:06.960 Okay. 184 00:07:07.080 --> 00:07:08.040 Like, it has to be three. 185 00:07:08.040 --> 00:07:09.840 If it's just one, it's one. 186 00:07:09.840 --> 00:07:12.200 Oh, and I made the, I made two new forms 187 00:07:12.200 --> 00:07:14.600 for the landing page that I wanted to test out. 188 00:07:14.600 --> 00:07:16.680 I'll probably have to jump in on this podcast today. 189 00:07:16.680 --> 00:07:17.520 Yeah. 190 00:07:17.520 --> 00:07:18.360 Yeah. 191 00:07:18.360 --> 00:07:19.200 I mean, like, that's it. 192 00:07:19.200 --> 00:07:20.280 And sometimes just one thing. 193 00:07:20.280 --> 00:07:21.680 I just wanna make sure that I have something 194 00:07:21.680 --> 00:07:23.560 that I'm gonna be working on. 195 00:07:23.560 --> 00:07:25.120 Otherwise, I just feel like I waste my morning, 196 00:07:25.120 --> 00:07:26.080 and I don't like that. 197 00:07:26.080 --> 00:07:26.920 Yeah. 198 00:07:26.920 --> 00:07:29.560 So, you're on morning, obviously, it's comparable to other, 199 00:07:29.560 --> 00:07:32.480 you know, some people started their four. 200 00:07:32.480 --> 00:07:34.480 There's this, like you said, you know, 201 00:07:34.480 --> 00:07:36.360 you mentioned the cliche cold plunge, right? 202 00:07:36.520 --> 00:07:37.680 Putting yourself through that. 203 00:07:37.680 --> 00:07:39.760 I'm putting myself through this early wake up 204 00:07:39.760 --> 00:07:43.280 because I, I feel like it's been so beneficial 205 00:07:43.280 --> 00:07:44.880 for me to get up this early. 206 00:07:44.880 --> 00:07:47.720 Obviously, for me, I've got two kids too. 207 00:07:47.720 --> 00:07:48.880 Yeah. 208 00:07:48.880 --> 00:07:51.280 The kids don't get up until maybe six. 209 00:07:51.280 --> 00:07:52.120 Yeah. 210 00:07:52.120 --> 00:07:55.080 Well, if you're a me going crazy downstairs in the kitchen, 211 00:07:55.080 --> 00:07:56.560 making hell of noise that up before that, 212 00:07:56.560 --> 00:07:59.760 but that is the time that I get to myself, 213 00:07:59.760 --> 00:08:02.120 which I used to have going to bed late. 214 00:08:02.120 --> 00:08:06.040 But what I found was going to bed late, 215 00:08:06.120 --> 00:08:08.200 and I would go to bed, say like two, three, 216 00:08:08.200 --> 00:08:09.720 sometimes four in the morning, 217 00:08:09.720 --> 00:08:14.160 Ali would be getting up, I know, two hours after that. 218 00:08:14.160 --> 00:08:15.840 And we didn't have our time. 219 00:08:15.840 --> 00:08:16.680 Yeah. 220 00:08:16.680 --> 00:08:18.160 It felt like we were living in the same house 221 00:08:18.160 --> 00:08:20.480 we worked together, but we didn't have our time. 222 00:08:20.480 --> 00:08:22.360 So now we're kind of on the same schedule, 223 00:08:22.360 --> 00:08:23.760 but she's an early riser. 224 00:08:23.760 --> 00:08:24.600 Yeah. 225 00:08:24.600 --> 00:08:26.480 I was never an early bird. 226 00:08:26.480 --> 00:08:28.800 I have forced myself into this process. 227 00:08:28.800 --> 00:08:31.240 I know I can't wait. 228 00:08:31.240 --> 00:08:33.400 It's just actually trying to shut off is my issue. 229 00:08:33.400 --> 00:08:35.960 I have so much shit going through your brain. 230 00:08:35.960 --> 00:08:38.240 It might show my brain at night. 231 00:08:38.240 --> 00:08:42.080 But now I've taught myself these new patents 232 00:08:42.080 --> 00:08:43.800 to stay away from certain things, 233 00:08:43.800 --> 00:08:46.920 don't get stimulated by X, Y, Z. 234 00:08:46.920 --> 00:08:48.840 And what I was finding was at night, 235 00:08:48.840 --> 00:08:50.080 I was so distracted. 236 00:08:50.080 --> 00:08:51.840 Even though I was on my tasks, 237 00:08:51.840 --> 00:08:52.880 I was getting so distracted, 238 00:08:52.880 --> 00:08:55.840 and I'd find myself in a loophole, 239 00:08:55.840 --> 00:08:59.080 and a tunnel of nonsense. 240 00:08:59.080 --> 00:09:01.440 At 4 a.m. when I get up, I know what I'm doing. 241 00:09:01.440 --> 00:09:02.440 Yeah. 242 00:09:02.440 --> 00:09:05.280 Obviously the stop market is going up and crazy, 243 00:09:05.280 --> 00:09:08.680 and I'm getting all kinds of messages from international 244 00:09:08.680 --> 00:09:10.240 to with all my businesses, international. 245 00:09:10.240 --> 00:09:13.360 So it's everything that's kind of tied itself well 246 00:09:13.360 --> 00:09:16.160 to me, serving myself at that 4 a.m. mark. 247 00:09:16.160 --> 00:09:19.400 And as I said, the time that I get here, 248 00:09:19.400 --> 00:09:22.560 I can just, you know, attack what I need to be doing here. 249 00:09:22.560 --> 00:09:24.640 So what I deal with for all is prior to that 250 00:09:24.640 --> 00:09:25.960 is not the gym stuff. 251 00:09:25.960 --> 00:09:26.800 Yeah. 252 00:09:26.800 --> 00:09:27.840 When I come in here, it's all gym stuff. 253 00:09:27.840 --> 00:09:32.320 And whatever else is going to work to that, as you know. 254 00:09:32.320 --> 00:09:34.520 It's just a circle back to what we were saying earlier 255 00:09:34.520 --> 00:09:39.520 about like seasons, right, where I think, 256 00:09:39.560 --> 00:09:43.400 I think defining that if I'm in a season of doing deals, 257 00:09:43.400 --> 00:09:45.280 which right now we're in that season, 258 00:09:45.280 --> 00:09:47.600 and so we call this a season of no. 259 00:09:47.600 --> 00:09:49.720 And so it basically means that we don't do, 260 00:09:49.720 --> 00:09:50.960 we don't say yes to anything, 261 00:09:50.960 --> 00:09:55.800 and I'll say this, take this the way I mean it to the audience. 262 00:09:55.800 --> 00:09:58.560 The more success we get, the more accolades fame, 263 00:09:58.560 --> 00:09:59.520 whatever you want to call it, 264 00:09:59.520 --> 00:10:01.960 the more amount of people try to take time from you. 265 00:10:02.320 --> 00:10:06.320 And so a season of no is not doing things 266 00:10:06.320 --> 00:10:07.680 that you probably didn't want to do. 267 00:10:07.680 --> 00:10:10.640 It's actually not doing things that you kind of wanted to do. 268 00:10:11.600 --> 00:10:14.560 And so I'm turning down things that I would probably otherwise 269 00:10:14.560 --> 00:10:17.280 accept in terms of like speaking things and whatever. 270 00:10:18.880 --> 00:10:22.760 And that's what every big business I've had. 271 00:10:22.760 --> 00:10:24.640 We, Layla and I consciously go through, 272 00:10:24.640 --> 00:10:27.440 we look each other like this is gonna be a season of no. 273 00:10:27.440 --> 00:10:31.720 And so we stick to that season until the thing is done. 274 00:10:31.760 --> 00:10:34.760 And that also means that like if working out 275 00:10:34.760 --> 00:10:36.520 is one of my priorities, 276 00:10:36.520 --> 00:10:38.280 it can't, you can't have multiple priorities. 277 00:10:38.280 --> 00:10:41.960 And so what is then the minimum effective dose to keeping it? 278 00:10:41.960 --> 00:10:43.960 For me, it's two times a week for 45 minutes, 279 00:10:43.960 --> 00:10:45.440 I can keep them also mass I have. 280 00:10:45.440 --> 00:10:47.080 Okay, that's what I do. 281 00:10:47.080 --> 00:10:48.080 The rest of, like some people are like, 282 00:10:48.080 --> 00:10:49.480 I do it for stress relief. 283 00:10:49.480 --> 00:10:51.760 I'm not, I mean sure it makes me feel better, 284 00:10:51.760 --> 00:10:54.320 but I'm not that stressed if I'm not working out. 285 00:10:54.320 --> 00:10:56.640 People are like, I have so much more energy if I work out. 286 00:10:56.640 --> 00:10:57.680 I'm like, you're not working out hard enough 287 00:10:57.680 --> 00:11:00.080 because if I work out, I feel dead. 288 00:11:00.080 --> 00:11:03.960 After you don't, I mean, and so it's just looking, 289 00:11:03.960 --> 00:11:06.360 and even right now it's like our marriage is on maintenance. 290 00:11:06.360 --> 00:11:07.360 We're good, you know what I mean? 291 00:11:07.360 --> 00:11:09.800 But like that, our focus is not the marriage. 292 00:11:09.800 --> 00:11:11.160 Neither of our focus is fitness. 293 00:11:11.160 --> 00:11:14.280 Right now the focus is growing acquisition.com. 294 00:11:14.280 --> 00:11:17.040 And we've already set kind of like what we wanna get done. 295 00:11:17.040 --> 00:11:19.960 And until that's done, we're gonna be in a season of no. 296 00:11:20.960 --> 00:11:24.200 How do you separate yourself from the personal brand 297 00:11:24.200 --> 00:11:25.720 to all the other brands that you're working with? 298 00:11:25.720 --> 00:11:28.520 Because you have done an incredible job of scaling yourself. 299 00:11:28.520 --> 00:11:33.520 I mean, in the number of years that I've seen you go from, 300 00:11:34.560 --> 00:11:37.960 you know, the genre you were in, to where you are now, 301 00:11:37.960 --> 00:11:40.520 your personal brand has grown tremendously. 302 00:11:40.520 --> 00:11:43.280 And that is very time consuming. 303 00:11:43.280 --> 00:11:45.440 So with that said, when you're coming off 304 00:11:45.440 --> 00:11:48.680 what you just mentioned too, how would you cut time for that? 305 00:11:49.800 --> 00:11:53.920 So I see the personal brand as part of my responsibility 306 00:11:53.920 --> 00:11:55.400 from a business perspective. 307 00:11:55.400 --> 00:11:58.560 Like that is what brings in a lot of the deals that we do 308 00:11:58.560 --> 00:12:00.800 as people who saw me on Instagram read the book, 309 00:12:00.800 --> 00:12:03.280 you know, and then decide to apply it acquisition.com. 310 00:12:06.120 --> 00:12:08.880 We have a good team and that's relayed kind of shines. 311 00:12:08.880 --> 00:12:12.920 So we record every 14 days for our content. 312 00:12:12.920 --> 00:12:17.000 And so we usually have a prompts list of things that the team 313 00:12:17.000 --> 00:12:19.160 was like, hey, these are some comments that people ask. 314 00:12:19.160 --> 00:12:21.280 Questions about like can you answer those? 315 00:12:21.280 --> 00:12:23.840 I also tweet a lot because that's like one of the only platforms 316 00:12:23.880 --> 00:12:26.120 like really actually like, I really like Twitter a lot. 317 00:12:26.120 --> 00:12:28.920 And so I tweet probably three to five times every day. 318 00:12:28.920 --> 00:12:30.960 And so then I take my tweets and then we get in front 319 00:12:30.960 --> 00:12:33.640 of the camera and I just basically explain with more context 320 00:12:33.640 --> 00:12:36.640 what the tweet was about in a short format. 321 00:12:36.640 --> 00:12:40.160 And then probably, you know, four of those tweets 322 00:12:40.160 --> 00:12:44.200 out of like 30 have like a deeper story to it. 323 00:12:44.200 --> 00:12:49.200 And so we then make four or five long pieces of content 324 00:12:49.680 --> 00:12:52.000 that become podcasts and YouTube videos from that. 325 00:12:52.000 --> 00:12:53.440 And that's just once every 14 days. 326 00:12:53.440 --> 00:12:56.800 And then the rest of the time, it's write the book, 327 00:12:57.840 --> 00:13:00.160 you know, cash low projections from a deal, you know, 328 00:13:00.160 --> 00:13:02.920 hopping on with, you know, doing a diligence call 329 00:13:02.920 --> 00:13:05.080 with a, you know, senior leader at a company 330 00:13:05.080 --> 00:13:07.120 we're thinking about investing in and seeing like 331 00:13:07.120 --> 00:13:08.880 if we think that they're the person who's gonna take it 332 00:13:08.880 --> 00:13:11.880 to the next level or if we have to start recruiting, 333 00:13:11.880 --> 00:13:14.600 you know, talking to a potential CEO or COO 334 00:13:14.600 --> 00:13:17.360 who wanna recruit into a company to help them scale. 335 00:13:17.360 --> 00:13:19.440 Like that's kind of the day to day 336 00:13:19.440 --> 00:13:20.480 of what it looks like when we're actually 337 00:13:20.480 --> 00:13:21.840 trying to grow these businesses. 338 00:13:22.000 --> 00:13:22.800 How many staff do you have? 339 00:13:22.800 --> 00:13:24.320 I know, and all the businesses. 340 00:13:24.320 --> 00:13:25.160 And all right. 341 00:13:25.160 --> 00:13:26.000 No idea. 342 00:13:26.000 --> 00:13:29.840 Right now 16 companies, but in terms of like employees 343 00:13:29.840 --> 00:13:31.880 across all of them, I honestly have no idea. 344 00:13:31.880 --> 00:13:34.320 At HoldCo, I think we have about 25. 345 00:13:34.320 --> 00:13:36.760 So like our holding company that then helps 346 00:13:36.760 --> 00:13:38.000 each of the portfolio companies. 347 00:13:38.000 --> 00:13:42.080 So we have, in terms of like, so the way, okay. 348 00:13:42.080 --> 00:13:43.520 Since you didn't ask, I'll tell you anyways. 349 00:13:43.520 --> 00:13:45.520 So here's coming to it. 350 00:13:45.520 --> 00:13:46.520 Yeah, yeah, whatever it is. 351 00:13:46.520 --> 00:13:47.040 Yeah, yeah. 352 00:13:47.040 --> 00:13:49.400 So since, so here's how the whole code is structured. 353 00:13:49.400 --> 00:13:51.440 We have subject matter experts across departments 354 00:13:51.440 --> 00:13:53.320 because typically we operate from the theory 355 00:13:53.320 --> 00:13:55.040 of constraint, which is that every single business 356 00:13:55.040 --> 00:13:57.160 is not growing because of a single constraint. 357 00:13:57.160 --> 00:13:59.080 And a system will grow until it is constrained again. 358 00:13:59.080 --> 00:14:01.120 And so we spend a lot of our time trying to identify 359 00:14:01.120 --> 00:14:02.240 what the constraint of the business is 360 00:14:02.240 --> 00:14:03.160 and then can we solve it? 361 00:14:03.160 --> 00:14:05.360 Usually if we can, and it's in our wheelhouse, 362 00:14:05.360 --> 00:14:08.000 then that's what we, is the type of business we'd invest in. 363 00:14:08.000 --> 00:14:10.520 Once those people come in, we kind of go a layer deeper. 364 00:14:10.520 --> 00:14:13.240 So it's like, okay, we have, is it a sales problem? 365 00:14:13.240 --> 00:14:14.080 Is it a marketing problem? 366 00:14:14.080 --> 00:14:16.160 Is it a conversion optimization issue? 367 00:14:16.160 --> 00:14:17.080 Is it a pricing issue? 368 00:14:17.080 --> 00:14:18.680 Is it a delivery issue? 369 00:14:18.680 --> 00:14:19.480 Is it customer success? 370 00:14:19.480 --> 00:14:20.600 Is it third party logistics? 371 00:14:20.600 --> 00:14:22.000 Whatever the problem is, right? 372 00:14:22.000 --> 00:14:24.840 And we have internal experts who have, 373 00:14:24.840 --> 00:14:27.600 in, you know, very deep niche expertise 374 00:14:27.600 --> 00:14:29.600 around like building and scaling up on sales teams, 375 00:14:29.600 --> 00:14:31.440 building and scaling inbound sales teams, 376 00:14:31.440 --> 00:14:32.960 how to create, you know, video sales letters, 377 00:14:32.960 --> 00:14:35.080 how to, you know, do like CRO optimization, 378 00:14:35.080 --> 00:14:37.280 so conversion optimization across pages, et cetera. 379 00:14:37.280 --> 00:14:39.440 And so we'll then figure out what the constraint 380 00:14:39.440 --> 00:14:42.040 of the business is, we'll task one of our internal 381 00:14:42.040 --> 00:14:44.960 kind of experts to solve that problem. 382 00:14:44.960 --> 00:14:47.240 And then that will deconstrain the business 383 00:14:47.240 --> 00:14:48.720 and they will continue to grow. 384 00:14:48.760 --> 00:14:50.960 And then the other kind of half, I would say, 385 00:14:50.960 --> 00:14:55.280 of, of hold co for us is recruiting function. 386 00:14:55.280 --> 00:14:59.200 And so if the way that we think about things is that you 387 00:14:59.200 --> 00:15:01.000 find the people and the people build the business. 388 00:15:01.000 --> 00:15:03.360 And so we find the best people who've already 389 00:15:03.360 --> 00:15:04.200 been there done that. 390 00:15:04.200 --> 00:15:05.680 So if we wanted to take a company on that's doing, 391 00:15:05.680 --> 00:15:08.200 let's say 10 million a year in top line revenue 392 00:15:08.200 --> 00:15:12.240 in whatever mortgage sales, we would go and recruit 393 00:15:12.240 --> 00:15:15.080 an operator or head of sales or head of marketing, whatever, 394 00:15:15.080 --> 00:15:17.080 whatever the constraint is of the smaller business 395 00:15:17.080 --> 00:15:20.280 from a company that was at 30 or 50 or 100 million 396 00:15:20.280 --> 00:15:21.120 in mortgage sales. 397 00:15:21.120 --> 00:15:22.880 And then we'll recruit that person in, place them. 398 00:15:22.880 --> 00:15:24.640 And we have the advantage of one, the personal brand 399 00:15:24.640 --> 00:15:26.320 that we have, because we can attract better talent. 400 00:15:26.320 --> 00:15:28.640 But secondly, because we are a family office, 401 00:15:28.640 --> 00:15:30.360 sesh, private equity from, you know, depending 402 00:15:30.360 --> 00:15:33.080 how you want to see it, we get a lot more responses 403 00:15:33.080 --> 00:15:35.320 to from higher level individuals where, you know, 404 00:15:35.320 --> 00:15:37.360 a normal, you know, 10 or, you know, 405 00:15:37.360 --> 00:15:39.920 $20 million mortgage company is not like a huge business. 406 00:15:39.920 --> 00:15:41.760 And so they might not be able to get responses 407 00:15:41.760 --> 00:15:44.400 from what we would consider a, you know, level A 408 00:15:44.400 --> 00:15:45.280 or top to your talent. 409 00:15:45.280 --> 00:15:47.400 So that's kind of one of our competitive modes 410 00:15:47.400 --> 00:15:51.000 is that we can tactically add value 411 00:15:51.000 --> 00:15:53.000 at the operating company level. 412 00:15:53.000 --> 00:15:55.120 And we can recruit people into those roles 413 00:15:55.120 --> 00:15:56.560 and then they interface with hold co. 414 00:15:56.560 --> 00:15:59.840 So it's like, sales is a problem. 415 00:15:59.840 --> 00:16:02.640 Go find the salesperson, put the salesperson in, 416 00:16:02.640 --> 00:16:04.200 who's the director and who's done this before. 417 00:16:04.200 --> 00:16:06.080 And then we take our sales expert and say, 418 00:16:06.080 --> 00:16:08.720 here's our playbook, this is how we want you to do it. 419 00:16:08.720 --> 00:16:10.840 And then they implement that within the company. 420 00:16:10.840 --> 00:16:13.880 And then that way, the value is actually built 421 00:16:13.880 --> 00:16:16.360 in the company rather than at hold co. 422 00:16:16.360 --> 00:16:18.760 So like if the holding company was, 423 00:16:18.760 --> 00:16:21.560 if all the companies relied on hold co in order to function, 424 00:16:21.560 --> 00:16:23.840 then it would actually make them less valuable 425 00:16:23.840 --> 00:16:26.360 because it means that hold co is required to function. 426 00:16:26.360 --> 00:16:28.440 Whereas if you have a company that can stand 427 00:16:28.440 --> 00:16:30.400 and so on to feed and grow on its own, 428 00:16:30.400 --> 00:16:32.840 then that company in and of itself becomes more valuable. 429 00:16:32.840 --> 00:16:34.760 And so it's a harder solution, 430 00:16:34.760 --> 00:16:36.440 but it's the better long-term solution. 431 00:16:36.440 --> 00:16:37.880 And so that's how we build companies. 432 00:16:37.880 --> 00:16:40.400 So, dumb. 433 00:16:40.400 --> 00:16:42.320 How do I segue this into something else now? 434 00:16:42.840 --> 00:16:44.760 I went a little deep on that. 435 00:16:44.760 --> 00:16:47.240 Yeah, you got to remember, we guys are viewers 436 00:16:47.240 --> 00:16:49.960 that are just like, you know, but no, listen. 437 00:16:49.960 --> 00:16:53.720 I'm thinking of the best segue. 438 00:16:53.720 --> 00:16:55.680 And you go, you go, you go, you go, you go next to me. 439 00:16:55.680 --> 00:16:57.560 How do I segue that into fitness? 440 00:16:58.560 --> 00:17:02.840 No, but one thing that I do want to try to reverse end 441 00:17:02.840 --> 00:17:05.640 and back slightly, slightly. 442 00:17:06.800 --> 00:17:11.600 Obviously for guys and girls who are on the first kind of step, 443 00:17:12.080 --> 00:17:15.480 so take yourself back to the fitness days 444 00:17:15.480 --> 00:17:18.640 and, you know, you're on that first peg, 445 00:17:18.640 --> 00:17:21.000 not on the peg that you just spoke about, 446 00:17:21.000 --> 00:17:23.400 which has come from time and experience 447 00:17:23.400 --> 00:17:25.520 and working with some incredible people 448 00:17:25.520 --> 00:17:28.280 and obviously investing knowledge into everything. 449 00:17:30.320 --> 00:17:34.320 First steps for any entrepreneur, 450 00:17:34.320 --> 00:17:36.880 fitness industry, brand in. 451 00:17:36.880 --> 00:17:38.480 What advice would that be? 452 00:17:39.480 --> 00:17:43.000 So, one thing to one person on one channel. 453 00:17:43.000 --> 00:17:44.680 So, a lot of people trying to get really cute 454 00:17:44.680 --> 00:17:48.000 and try to do lots of things, but zero to six figures, 455 00:17:48.000 --> 00:17:49.920 which is, you know, is really just sell 456 00:17:49.920 --> 00:17:53.360 something to a specific customer on one channel. 457 00:17:53.360 --> 00:17:54.840 When I say channel, I mean like, 458 00:17:54.840 --> 00:17:57.280 you learn how to sell through Instagram DMs. 459 00:17:57.280 --> 00:17:59.040 You learn how to make YouTube videos 460 00:17:59.040 --> 00:18:00.600 that generates inbound rates. 461 00:18:00.600 --> 00:18:02.240 You learn how to run ads. 462 00:18:02.240 --> 00:18:03.680 You learn how to do code calls. 463 00:18:03.680 --> 00:18:05.600 You learn how to do code, like whatever acquisition that 464 00:18:05.600 --> 00:18:06.800 you learn how to create affiliates, 465 00:18:06.800 --> 00:18:07.920 you learn how to create a referral system. 466 00:18:07.920 --> 00:18:09.760 It doesn't really matter what way you do it. 467 00:18:09.760 --> 00:18:12.400 One method for one specific type of customer 468 00:18:12.400 --> 00:18:14.240 with one product, that is what gets you 469 00:18:14.240 --> 00:18:15.280 from zero to six figures. 470 00:18:15.280 --> 00:18:17.240 If you want to go from six figure to seven figures, 471 00:18:17.240 --> 00:18:20.040 it's doing each of those steps comma consistently 472 00:18:20.040 --> 00:18:22.240 because what happens is most people make a sale 473 00:18:22.240 --> 00:18:23.360 and then they stop working. 474 00:18:23.360 --> 00:18:25.960 And so it's being able to consistently 475 00:18:25.960 --> 00:18:28.160 do the activities that generate the sales. 476 00:18:28.160 --> 00:18:31.000 If you just do it consistently, then you get to seven figures. 477 00:18:32.240 --> 00:18:34.720 At that point, you usually have to look at a bigger picture 478 00:18:34.720 --> 00:18:36.120 in terms of the strategy, the business, 479 00:18:36.120 --> 00:18:38.000 which is, okay, how can we afford 480 00:18:38.000 --> 00:18:39.160 to get even more customers? 481 00:18:39.160 --> 00:18:41.360 So that's usually when you have to add in some sort of 482 00:18:41.360 --> 00:18:44.680 back end products to increase the lifetime value 483 00:18:44.680 --> 00:18:45.520 of each customer. 484 00:18:45.520 --> 00:18:46.720 And then I won't get beyond that. 485 00:18:46.720 --> 00:18:49.840 But at that point, yeah, and then at that point, 486 00:18:49.840 --> 00:18:53.680 you'll be able to afford to go through other channels 487 00:18:53.680 --> 00:18:55.080 to get more customers. 488 00:18:55.960 --> 00:18:57.720 And that'll, that just, I'll cap it there. 489 00:18:57.720 --> 00:18:58.640 That gets you to a million a month 490 00:18:58.640 --> 00:18:59.960 and then we'll stop there. 491 00:18:59.960 --> 00:19:04.960 So basically from entry point to you, 492 00:19:05.480 --> 00:19:07.240 what would be your first step, 493 00:19:07.240 --> 00:19:08.880 if you lost everything today? 494 00:19:08.880 --> 00:19:09.920 Yeah, okay. 495 00:19:09.920 --> 00:19:11.000 Strip everything back down. 496 00:19:11.000 --> 00:19:12.120 Or you're just giving somebody, 497 00:19:12.120 --> 00:19:13.480 let's just walk into the gym. 498 00:19:13.480 --> 00:19:14.880 I want to be the next Alex Amozzi. 499 00:19:14.880 --> 00:19:15.880 Yeah. 500 00:19:15.880 --> 00:19:18.600 What would be the very first thing that they need 501 00:19:18.600 --> 00:19:20.880 to focus on other than credit will be in cars. 502 00:19:20.880 --> 00:19:21.880 Ha ha ha. 503 00:19:21.880 --> 00:19:23.200 First thing I would say is be you, not me, 504 00:19:23.200 --> 00:19:25.280 because you're not going to beat me and be me. 505 00:19:25.280 --> 00:19:30.120 But, you know, one, get an LLC set up through the legal zone. 506 00:19:30.160 --> 00:19:33.520 Two, go to take the LLC to bank and get them 507 00:19:33.520 --> 00:19:34.840 to give you a bank account. 508 00:19:34.840 --> 00:19:38.520 Step three, set that bank account, hook it up to Stripe 509 00:19:38.520 --> 00:19:40.640 or PayPal to get a way to process money. 510 00:19:40.640 --> 00:19:43.080 Step four, message people with the thing 511 00:19:43.080 --> 00:19:45.880 that you are trying to sell and ask them to hop on the phone 512 00:19:45.880 --> 00:19:47.680 so that you can sell them the thing. 513 00:19:47.680 --> 00:19:49.000 Then they will give you their credit card 514 00:19:49.000 --> 00:19:50.760 and then you run that card and then you will get money 515 00:19:50.760 --> 00:19:52.760 and then you do the thing that you said 516 00:19:52.760 --> 00:19:54.080 you were going to do in exchange for money. 517 00:19:54.080 --> 00:19:55.000 That is a business. 518 00:19:55.000 --> 00:19:57.080 That is the easiest way that, 519 00:19:57.080 --> 00:19:58.560 that, and the most understandable thing 520 00:19:58.560 --> 00:20:00.160 I've ever viewed from your most old podcast, 521 00:20:00.160 --> 00:20:02.240 which would be honestly a minute. 522 00:20:02.240 --> 00:20:03.560 Even I was on board with hands. 523 00:20:04.560 --> 00:20:07.680 No, but again, we have a wide variety 524 00:20:07.680 --> 00:20:08.840 of different people are watching it. 525 00:20:08.840 --> 00:20:10.320 We have a lot of young guys, you know, 526 00:20:10.320 --> 00:20:12.680 aspiring young, you know, hustlers. 527 00:20:12.680 --> 00:20:14.720 I know that, you know, you've got a videographer next to me. 528 00:20:14.720 --> 00:20:16.760 I was, I had the pleasure of talking to him before. 529 00:20:16.760 --> 00:20:18.680 We jumped on the podcast and, you know, 530 00:20:18.680 --> 00:20:21.520 he obviously put himself in uncomfortable situations 531 00:20:21.520 --> 00:20:24.920 until it became comfy and put himself into, you know, 532 00:20:24.920 --> 00:20:28.000 L.A. until Arximos, he was hit up 533 00:20:28.000 --> 00:20:29.520 and you guys have linked, right? 534 00:20:29.520 --> 00:20:34.520 So again, I love that approach to, you know, 535 00:20:34.520 --> 00:20:36.240 just turning a heart back to front and hustling. 536 00:20:36.240 --> 00:20:37.400 I've got my own story. 537 00:20:37.400 --> 00:20:38.240 I came here at 20. 538 00:20:38.240 --> 00:20:40.440 I knew one person that slept in the sofa, 539 00:20:40.440 --> 00:20:41.680 wanted to be the best in the world. 540 00:20:41.680 --> 00:20:44.720 I put myself all over California until I put myself 541 00:20:44.720 --> 00:20:47.640 into the gym, what I had my kick twice a day. 542 00:20:47.640 --> 00:20:50.440 And I was around people that, that truly 543 00:20:50.440 --> 00:20:51.800 got the best version of me. 544 00:20:51.800 --> 00:20:53.640 And then I seen the best version of me. 545 00:20:53.640 --> 00:20:55.600 And I realized then I could do this. 546 00:20:55.600 --> 00:20:57.520 So, you know, you've got to get beaten down. 547 00:20:57.520 --> 00:20:59.600 You've got to be, you know, 548 00:20:59.600 --> 00:21:03.920 and have an incredible mindset to focus forward. 549 00:21:05.120 --> 00:21:07.160 And learn from every mistake that has come. 550 00:21:07.160 --> 00:21:10.640 And for me, sitting in my shoes, I mean, no. 551 00:21:10.640 --> 00:21:13.760 Obviously, I'm not as accomplished in business as you are. 552 00:21:13.760 --> 00:21:15.200 You're more conscious about it, buddy. 553 00:21:15.200 --> 00:21:16.560 But bodybuilding is different than that. 554 00:21:16.560 --> 00:21:22.560 But again, it's more of the circle of people, 555 00:21:22.720 --> 00:21:25.720 I have a role, you know, that I pick 556 00:21:26.720 --> 00:21:27.880 and I learn from. 557 00:21:29.640 --> 00:21:31.760 You know, again, if it was came to bodybuilding, 558 00:21:31.760 --> 00:21:32.680 I've been around the best. 559 00:21:32.680 --> 00:21:35.280 I feel like I know everything in that space. 560 00:21:35.280 --> 00:21:38.400 And there's nothing else for me to achieve in that space. 561 00:21:38.400 --> 00:21:41.200 But what interests me, no, is the business element, 562 00:21:41.200 --> 00:21:43.640 is other things that scare the shit of me, 563 00:21:43.640 --> 00:21:46.120 just like being half naked up on stage, then. 564 00:21:46.120 --> 00:21:48.600 So now I'm chasing these new goals and these new dreams. 565 00:21:48.600 --> 00:21:51.240 And again, put it myself, as I said, 566 00:21:51.240 --> 00:21:52.680 and I'd appreciate the same thing again, 567 00:21:52.680 --> 00:21:55.000 in uncomfortable situations until I become comfy, 568 00:21:55.000 --> 00:21:56.200 just like this podcast, right? 569 00:21:56.200 --> 00:21:58.840 It's just, this is nothing I ended up, you know, 570 00:21:58.840 --> 00:22:02.280 wanting to be a spider to be kid from wheels 571 00:22:02.280 --> 00:22:04.480 with this accent and incredible list 572 00:22:04.480 --> 00:22:05.680 that I've had to work through. 573 00:22:05.680 --> 00:22:10.640 But again, I get to be around and interview friends 574 00:22:10.640 --> 00:22:12.240 and get to hear their stories. 575 00:22:12.240 --> 00:22:17.240 And what the common story line among everybody I've had 576 00:22:17.240 --> 00:22:20.840 on this podcast is nothing's been given easy. 577 00:22:20.840 --> 00:22:22.600 Everything has come from trials, 578 00:22:22.600 --> 00:22:24.480 tribulations, failures, 579 00:22:24.480 --> 00:22:28.360 and every still admittedly learning from their failures, 580 00:22:28.360 --> 00:22:30.120 no matter how much success they've had, 581 00:22:30.120 --> 00:22:32.120 no matter how great their life is, 582 00:22:32.120 --> 00:22:33.520 no matter what car they're driving, 583 00:22:33.520 --> 00:22:35.880 how big their house is, 584 00:22:35.880 --> 00:22:38.600 they're still aspiring to be bad at every single day. 585 00:22:38.600 --> 00:22:40.920 And that's when I look at you, mate, that accent 586 00:22:40.920 --> 00:22:44.240 and I always gravitate and get from you is, 587 00:22:44.240 --> 00:22:49.240 your humble, your driven, you live very frivolously, 588 00:22:49.400 --> 00:22:54.240 you don't spend on exotic stuff and front. 589 00:22:55.280 --> 00:22:57.960 And you probably want, if not one of the most of, 590 00:22:57.960 --> 00:23:00.320 if not the most accomplished person 591 00:23:00.320 --> 00:23:04.560 that walks around this gym in business. 592 00:23:04.560 --> 00:23:08.600 So, from me to you, mate, I'm a part of the business. 593 00:23:08.600 --> 00:23:09.720 That he goes again, see? 594 00:23:09.720 --> 00:23:12.680 Trying to take away the compliment, 595 00:23:12.680 --> 00:23:14.200 which I threw you love to be honest, 596 00:23:14.200 --> 00:23:15.560 I grew a lot of humility. 597 00:23:15.560 --> 00:23:18.400 But again, I think that's one of the traits 598 00:23:18.920 --> 00:23:21.600 that I like about being around you. 599 00:23:21.600 --> 00:23:23.400 You lose me in half of a conversation, 600 00:23:23.400 --> 00:23:24.800 half the time, which is the most important thing. 601 00:23:24.800 --> 00:23:26.200 It'd be like me talking about bodybuilding, 602 00:23:26.200 --> 00:23:28.160 drop sets, and this and the other, 603 00:23:28.160 --> 00:23:31.240 but I'm there to a certain point. 604 00:23:31.240 --> 00:23:32.960 But again, with the viewers we have, 605 00:23:32.960 --> 00:23:34.840 and again, you on this podcast today, 606 00:23:34.840 --> 00:23:39.120 I truly hope that a lot of these guys and girls 607 00:23:39.120 --> 00:23:42.280 that are watching this have taken the story lane 608 00:23:42.280 --> 00:23:46.640 of the success story and not seeing it as, 609 00:23:46.640 --> 00:23:48.040 this was given to you. 610 00:23:48.040 --> 00:23:49.720 This is truly earned. 611 00:24:19.040 --> 00:24:21.560 If I can just, first off, thank you. 612 00:24:21.560 --> 00:24:22.080 I appreciate it. 613 00:24:22.080 --> 00:24:23.960 It was very nice of you to say. 614 00:24:23.960 --> 00:24:26.600 If I can toss this out for the people who are younger 615 00:24:26.600 --> 00:24:28.680 on the come-up or they're not on the come-up, 616 00:24:28.680 --> 00:24:30.760 and they want to be on the come-up, 617 00:24:32.880 --> 00:24:34.480 one is that you have to figure out 618 00:24:34.480 --> 00:24:36.000 what problem you're trying to solve. 619 00:24:36.000 --> 00:24:39.000 So, a lot of people start down a career path, 620 00:24:39.000 --> 00:24:41.680 even if it's, let's say it's bodybuilding, right? 621 00:24:41.680 --> 00:24:43.240 And they haven't actually played it out. 622 00:24:43.240 --> 00:24:45.840 So, my three-fraver questions to ask 623 00:24:45.840 --> 00:24:47.320 when we're trying to make a big strategic decision 624 00:24:47.480 --> 00:24:49.280 is number one, what problem we're trying to solve. 625 00:24:49.280 --> 00:24:51.080 Number two is let's play it out. 626 00:24:51.080 --> 00:24:53.400 And number three is which problem we do prefer. 627 00:24:53.400 --> 00:24:56.000 And so, if you figure out what problem you're trying to solve, 628 00:24:56.000 --> 00:24:57.240 then you are like, okay, 629 00:24:57.240 --> 00:24:59.040 well then there's multiple scenarios to solve this problem. 630 00:24:59.040 --> 00:25:00.280 So, you play out each of them. 631 00:25:00.280 --> 00:25:02.240 So, if someone's like, well, I want to be a bodybuilder, 632 00:25:02.240 --> 00:25:03.080 you're like, why? 633 00:25:03.080 --> 00:25:05.440 They're like, well, I want to make money. 634 00:25:05.440 --> 00:25:07.560 It's like, okay, that's a different problem, right? 635 00:25:07.560 --> 00:25:09.240 And so, to be fair, the only way we're going to make that 636 00:25:09.240 --> 00:25:11.720 is like, you're literally number one, or top five, 637 00:25:11.720 --> 00:25:14.080 you know, that you'll make real-ish money, right? 638 00:25:14.080 --> 00:25:14.920 Right? 639 00:25:15.880 --> 00:25:17.920 On the flip side, you could probably become an influencer 640 00:25:17.920 --> 00:25:19.200 without even stepping on stage 641 00:25:19.200 --> 00:25:20.480 and make significantly more money. 642 00:25:20.480 --> 00:25:22.160 You don't need to mean if that's the, you know, 643 00:25:22.160 --> 00:25:24.280 the goal, so it's again, what problem we're solving. 644 00:25:24.280 --> 00:25:25.440 Then you play it out. 645 00:25:25.440 --> 00:25:28.760 And you're like, okay, well, now I'm number one. 646 00:25:28.760 --> 00:25:30.080 Now what? 647 00:25:30.080 --> 00:25:31.520 It's like, well, I want it to, like for me, 648 00:25:31.520 --> 00:25:33.480 playing it out was like, okay, I'm going to go to business school. 649 00:25:33.480 --> 00:25:34.640 Okay, then what? 650 00:25:34.640 --> 00:25:35.800 It's like, okay, well, then I'll get a consulting job 651 00:25:35.800 --> 00:25:38.680 that makes me 120,000 years, okay, then what? 652 00:25:38.680 --> 00:25:41.360 It's like, well, I guess I'd have to work up the ladder there. 653 00:25:41.360 --> 00:25:43.240 And then eventually, I would save enough money 654 00:25:43.240 --> 00:25:44.080 to start a business. 655 00:25:44.080 --> 00:25:46.520 I was like, well, what if I just did that? 656 00:25:46.520 --> 00:25:47.960 If that's what I want to do? 657 00:25:47.960 --> 00:25:50.800 And so those are three questions I would ask myself. 658 00:25:50.800 --> 00:25:53.080 The second thing is that if you do not know the input 659 00:25:53.080 --> 00:25:54.800 output equation for how you're going to be successful, 660 00:25:54.800 --> 00:25:56.280 you will not be successful. 661 00:25:56.280 --> 00:25:59.680 And so what I mean by that is you have to figure out 662 00:25:59.680 --> 00:26:01.560 what primary actions you have to take 663 00:26:01.560 --> 00:26:03.360 that will continue to stack up over time. 664 00:26:03.360 --> 00:26:06.640 So for example, if I wanted to create a market agency 665 00:26:06.640 --> 00:26:08.960 or I wanted to sell widgets or whatever it was, 666 00:26:08.960 --> 00:26:10.480 like I will need to get customers. 667 00:26:10.480 --> 00:26:12.640 And so either I will reach out individually 668 00:26:12.640 --> 00:26:14.160 to friends and family. 669 00:26:14.160 --> 00:26:16.520 I will reach out individually to strangers 670 00:26:16.520 --> 00:26:19.400 to get them to hop on the phone and buy my thing, right? 671 00:26:19.400 --> 00:26:24.400 I will run ads to get it or I will post content 672 00:26:24.480 --> 00:26:26.840 in order to get more customers. 673 00:26:26.840 --> 00:26:29.360 Beyond that, I could get affiliates 674 00:26:29.360 --> 00:26:32.480 or I could get referrals to send me people. 675 00:26:32.480 --> 00:26:33.320 That's it. 676 00:26:33.320 --> 00:26:34.360 Those are the only ways we can get customers. 677 00:26:34.360 --> 00:26:37.120 If you don't know what the input system is there 678 00:26:37.120 --> 00:26:40.160 where you're like, okay, I need to do 100 reach outs a day. 679 00:26:40.160 --> 00:26:42.120 I need to make five pieces of content. 680 00:26:42.120 --> 00:26:45.600 I need to get two affiliate relationships a week. 681 00:26:45.600 --> 00:26:47.040 I need to, whatever the input is, 682 00:26:47.040 --> 00:26:48.080 if you don't know what that is, 683 00:26:48.080 --> 00:26:49.360 then you're never gonna get there. 684 00:26:49.360 --> 00:26:51.160 So you have to figure out what primary try to solve, 685 00:26:51.160 --> 00:26:52.720 you have to play it out and then figure out which problem 686 00:26:52.720 --> 00:26:54.120 you prefer and then figure out 687 00:26:54.120 --> 00:26:56.480 what your input output equation is to getting what you want. 688 00:26:56.480 --> 00:26:59.120 And then you do it. 689 00:26:59.120 --> 00:27:01.240 And you do it as many times as you possibly can 690 00:27:01.240 --> 00:27:03.080 and you ignore everybody who tells you that you're wrong 691 00:27:03.080 --> 00:27:04.440 and tells you that you're not gonna get there. 692 00:27:04.440 --> 00:27:06.080 And most of all, you ignore the thoughts 693 00:27:06.080 --> 00:27:07.760 that you were telling yourself about why you're not 694 00:27:07.760 --> 00:27:11.600 gonna get there because you are wrong 695 00:27:11.600 --> 00:27:14.840 on a long enough time horizon if you do the thing. 696 00:27:14.840 --> 00:27:18.760 And so if you do that, it becomes unreasonable 697 00:27:18.760 --> 00:27:20.320 that you won't succeed. 698 00:27:20.320 --> 00:27:23.920 And so I like to create unreasonable equations for myself 699 00:27:23.920 --> 00:27:28.760 which is if I did this thing every single day 700 00:27:28.760 --> 00:27:32.120 for 10 years and I never stopped, 701 00:27:32.120 --> 00:27:34.960 would it be unreasonable that I won't be a millionaire? 702 00:27:34.960 --> 00:27:37.000 If it's unreasonable that I won't be a millionaire 703 00:27:37.000 --> 00:27:39.640 or I won't be a billionaire or whatever your number is, 704 00:27:39.640 --> 00:27:41.680 then I'm like cool, then that's what I need to do. 705 00:27:41.680 --> 00:27:43.600 And so if you haven't figured out your input output equation 706 00:27:43.600 --> 00:27:46.000 which is what I need to do to get the thing 707 00:27:46.000 --> 00:27:48.240 then is the first problem you have to solve. 708 00:27:48.240 --> 00:27:50.880 Once you do that, the rest of it is wake up early, 709 00:27:50.880 --> 00:27:52.160 spend the first six hours of your day 710 00:27:52.160 --> 00:27:53.840 making your content, doing your reach outs, 711 00:27:53.840 --> 00:27:56.840 recruiting affiliates, blah, blah, blah, whatever thing it is 712 00:27:56.840 --> 00:27:58.520 and then don't let anyone stop you. 713 00:27:58.520 --> 00:27:59.960 And that also means saying no to things 714 00:27:59.960 --> 00:28:01.200 that you probably wanna do right now 715 00:28:01.200 --> 00:28:02.720 because the people who are further ahead of you 716 00:28:02.720 --> 00:28:04.040 have no more time than you do, 717 00:28:04.040 --> 00:28:05.400 they do things differently than you. 718 00:28:05.400 --> 00:28:08.040 And if you fill your time right now every day 719 00:28:08.040 --> 00:28:09.400 which you probably do because you're alive, 720 00:28:09.440 --> 00:28:10.800 you do things during the day, 721 00:28:11.920 --> 00:28:13.680 then it's not about adding more to your play, 722 00:28:13.680 --> 00:28:15.120 it's about removing things on your play right now 723 00:28:15.120 --> 00:28:16.680 that you're wasting your time with. 724 00:28:18.160 --> 00:28:21.160 Repeat that last sentence, that's incredible. 725 00:28:21.160 --> 00:28:24.320 The people who are richer than you don't do things 726 00:28:24.320 --> 00:28:27.960 that you do, they stop doing things that you are doing 727 00:28:27.960 --> 00:28:30.840 because what happens is if you eliminate all of the waste 728 00:28:30.840 --> 00:28:32.920 that wasted activity that you have in your life, 729 00:28:32.920 --> 00:28:35.600 you will create room for doing the few inputs 730 00:28:35.600 --> 00:28:36.880 that matter most. 731 00:28:36.880 --> 00:28:38.320 And then that's the thing that's gonna get you 732 00:28:38.320 --> 00:28:39.560 to where you wanna go. 733 00:28:39.560 --> 00:28:42.760 I think that's the problem with a lot of the younger generation 734 00:28:42.760 --> 00:28:45.160 is they're around so much, they're losing so much time. 735 00:28:45.160 --> 00:28:49.360 I mean, I wish I could tell my younger self stop around, 736 00:28:49.360 --> 00:28:52.000 especially on this form, I would've gained so much more space 737 00:28:52.000 --> 00:28:54.240 and so much more yard. 738 00:28:54.240 --> 00:28:55.600 Is there anything that you would love to change 739 00:28:55.600 --> 00:28:58.480 if you had the chance to get back in time hop? 740 00:28:58.480 --> 00:29:03.480 Not really, because I like where I am 741 00:29:04.160 --> 00:29:06.760 and I wouldn't wanna mess with that. 742 00:29:06.760 --> 00:29:08.920 And so I wouldn't wanna butterfly effect my way out 743 00:29:08.920 --> 00:29:11.080 of not being in the position I'm in, so. 744 00:29:11.080 --> 00:29:12.400 Still the words on my mouth though. 745 00:29:12.400 --> 00:29:13.720 Yeah, I'm good with it. 746 00:29:15.040 --> 00:29:16.440 Everything's happened for a reason. 747 00:29:16.440 --> 00:29:18.560 I say that I repeat the same sentence, 748 00:29:18.560 --> 00:29:20.200 people ask me if there's anything I wanna change 749 00:29:20.200 --> 00:29:23.000 in the past, everything's led me to this point. 750 00:29:23.000 --> 00:29:23.840 Yeah. 751 00:29:23.840 --> 00:29:26.120 And I wouldn't wanna butterfly effect anything too. 752 00:29:26.120 --> 00:29:27.880 Yeah, I think one of the other things is 753 00:29:27.880 --> 00:29:30.320 for as a point of encouragement is that 754 00:29:30.320 --> 00:29:32.200 you're either, you're not getting what you want 755 00:29:32.200 --> 00:29:34.080 if you're not where you wanna be, right? 756 00:29:34.080 --> 00:29:37.320 If, because you're either doing the wrong things 757 00:29:37.320 --> 00:29:38.880 or you're doing the right things, 758 00:29:38.880 --> 00:29:40.840 but you don't do it enough, 759 00:29:40.840 --> 00:29:41.800 or you're doing the right things 760 00:29:41.800 --> 00:29:43.920 and you haven't done it a long enough. 761 00:29:43.920 --> 00:29:45.840 And so you have to figure out which, 762 00:29:45.840 --> 00:29:47.360 that's where it's nice to have mentors 763 00:29:47.360 --> 00:29:49.360 and people who are ahead of you who can spot it 764 00:29:49.360 --> 00:29:53.840 and be like, okay, you're just doing the wrong things, right? 765 00:29:53.840 --> 00:29:55.800 Straight up, or you're doing the right thing the wrong way. 766 00:29:55.800 --> 00:29:56.880 That's possible too. 767 00:29:56.880 --> 00:29:58.840 But if you're doing the right thing, 768 00:29:58.840 --> 00:30:01.160 sometimes you just have to give time time. 769 00:30:01.160 --> 00:30:03.240 If you're like, man, I've been posting on social media. 770 00:30:03.240 --> 00:30:04.400 It's like, okay, well, how long? 771 00:30:04.400 --> 00:30:07.040 It's like, well, I post like once a week 772 00:30:07.040 --> 00:30:10.160 and I've been posting for like three months. 773 00:30:10.160 --> 00:30:12.760 I'm like, okay, so you've posted 12 times. 774 00:30:14.200 --> 00:30:16.280 We put out 250 pieces of content a week. 775 00:30:16.280 --> 00:30:17.120 Yeah. 776 00:30:17.120 --> 00:30:19.640 You're not gonna, of course you're not famous yet. 777 00:30:19.640 --> 00:30:20.480 You know what I mean? 778 00:30:20.480 --> 00:30:22.120 But you have to do that first 779 00:30:22.120 --> 00:30:23.320 and then you will get better at it 780 00:30:23.320 --> 00:30:24.240 because you've done more of it 781 00:30:24.240 --> 00:30:25.360 and then you try to go to once a day 782 00:30:25.360 --> 00:30:26.400 and then you try to go to twice a day 783 00:30:26.400 --> 00:30:28.240 and then you try to figure out what content people like 784 00:30:28.240 --> 00:30:29.640 and there's a game to it. 785 00:30:29.680 --> 00:30:33.400 And volume or quantity begets quality. 786 00:30:33.400 --> 00:30:35.040 The more you do, the better you get. 787 00:30:35.040 --> 00:30:37.120 And a lot of times people want to be good 788 00:30:37.120 --> 00:30:38.800 without doing the work to get good. 789 00:30:38.800 --> 00:30:40.720 And so you have to suck for a long time 790 00:30:40.720 --> 00:30:42.760 until it's unreasonable that you don't suck. 791 00:30:42.760 --> 00:30:44.600 So it's like, if I did a 10,000 call calls, 792 00:30:44.600 --> 00:30:47.920 would it be unreasonable that I suck it? 793 00:30:47.920 --> 00:30:49.000 Would it be unreasonable for me to be good 794 00:30:49.000 --> 00:30:50.000 if I did 10,000 call calls? 795 00:30:50.000 --> 00:30:51.720 The answer is yes, it would be unreasonable. 796 00:30:51.720 --> 00:30:54.120 And so then it's just like, great, go do that 797 00:30:54.120 --> 00:30:55.520 and then you'll be good. 798 00:30:55.520 --> 00:30:58.960 If you worked out every, you know, 799 00:30:58.960 --> 00:31:00.640 if you stuck to your training program 800 00:31:00.640 --> 00:31:03.640 and you stuck to your diet program for two years, 801 00:31:03.640 --> 00:31:05.160 would it be unreasonable that you make significantly more 802 00:31:05.160 --> 00:31:07.200 progress than you made in the last two years? 803 00:31:07.200 --> 00:31:08.920 Of course, but people do that. 804 00:31:08.920 --> 00:31:10.560 And the real thing, in my opinion, 805 00:31:10.560 --> 00:31:11.480 is that people have to figure out 806 00:31:11.480 --> 00:31:13.400 why they're not doing something, not what to do. 807 00:31:13.400 --> 00:31:15.040 People hide behind, I don't know what to do 808 00:31:15.040 --> 00:31:16.200 when you know exactly what to do. 809 00:31:16.200 --> 00:31:18.880 And even people are trying to lose weight, right? 810 00:31:18.880 --> 00:31:20.520 It's like, I just don't know how. 811 00:31:20.520 --> 00:31:21.560 I'm like, really? 812 00:31:21.560 --> 00:31:23.560 I'm like, stop eating shit and move. 813 00:31:23.560 --> 00:31:24.480 Are you aware of that? 814 00:31:24.480 --> 00:31:26.000 You know that that's probably what you need to do. 815 00:31:26.000 --> 00:31:26.920 Fantastic. 816 00:31:26.920 --> 00:31:28.120 Get directionally correct. 817 00:31:28.120 --> 00:31:29.320 And so when people are early on, 818 00:31:29.320 --> 00:31:30.880 they try and find the perfect reason 819 00:31:30.880 --> 00:31:32.160 or the perfect business. 820 00:31:32.160 --> 00:31:34.280 When you have no context from which to make a decision 821 00:31:34.280 --> 00:31:35.120 or make a judgment. 822 00:31:35.120 --> 00:31:36.600 And so you have no way of knowing 823 00:31:36.600 --> 00:31:37.720 if this is the perfect business 824 00:31:37.720 --> 00:31:38.960 or the perfect career path. 825 00:31:38.960 --> 00:31:41.440 So the only thing you can do is taste and then iterate. 826 00:31:41.440 --> 00:31:43.240 And so I try and get people to, 827 00:31:43.240 --> 00:31:45.560 at least we're younger on who asked me for advice. 828 00:31:45.560 --> 00:31:48.200 I just say like, get directionally correct. 829 00:31:48.200 --> 00:31:50.760 So it's like, okay, I like business. 830 00:31:50.760 --> 00:31:54.080 I like business more than I like this. 831 00:31:54.080 --> 00:31:56.040 Cool, then I'm gonna do more stuff in this direction. 832 00:31:56.040 --> 00:31:57.520 Now you're in business, you're like, 833 00:31:57.520 --> 00:32:01.240 I like the creative side more than I like the sales side. 834 00:32:01.240 --> 00:32:02.480 Okay, cool. 835 00:32:02.480 --> 00:32:03.840 Then start moving in that direction. 836 00:32:03.840 --> 00:32:05.120 And then when you're like, 837 00:32:05.120 --> 00:32:05.960 you're not gonna be like, 838 00:32:05.960 --> 00:32:07.200 this is the perfect product 839 00:32:07.200 --> 00:32:09.120 because every entrepreneur knows that 840 00:32:09.120 --> 00:32:10.320 the first business you start 841 00:32:10.320 --> 00:32:12.160 is not the last business you've ever owned. 842 00:32:12.160 --> 00:32:14.000 You learn from the failures of your first business 843 00:32:14.000 --> 00:32:15.640 to like, this was wrong with this one. 844 00:32:15.640 --> 00:32:17.440 I'm gonna try and fix that one in my next one. 845 00:32:17.440 --> 00:32:18.680 And then you'll learn something in your next one. 846 00:32:18.680 --> 00:32:20.360 Like right now, acquisition is not common. 847 00:32:20.360 --> 00:32:22.640 I think it's technically like a 16th company 848 00:32:22.640 --> 00:32:26.080 that I've started, not like acquired, but like started. 849 00:32:26.080 --> 00:32:28.560 So like, of course, my first business ever 850 00:32:28.560 --> 00:32:32.080 was an online training business. 851 00:32:32.080 --> 00:32:34.160 First thing I got money for, lady wrote me a check. 852 00:32:34.160 --> 00:32:36.280 Which is a lot of the, oh, viewers right now. 853 00:32:36.280 --> 00:32:37.720 Yeah, lady wrote me a check. 854 00:32:37.720 --> 00:32:39.080 She just asked me for help with the gym 855 00:32:39.080 --> 00:32:40.520 and I met her for lunch and I gave her tips 856 00:32:40.520 --> 00:32:41.680 and then she just gave me a check. 857 00:32:41.680 --> 00:32:42.520 I didn't sell it. 858 00:32:42.520 --> 00:32:43.360 She was like, here's money and I was like, 859 00:32:43.360 --> 00:32:45.400 oh, is that gonna make some money doing this? 860 00:32:45.400 --> 00:32:46.240 You know, like I had no idea. 861 00:32:46.240 --> 00:32:48.760 So like, you're not gonna know. 862 00:32:48.760 --> 00:32:51.440 And the only way to know is to start doing it 863 00:32:51.440 --> 00:32:52.960 because even if you listen to podcasts, 864 00:32:52.960 --> 00:32:55.600 you read books, you watch seminars, whatever. 865 00:32:55.600 --> 00:32:58.720 The only way the information will actually make sense to you 866 00:32:58.720 --> 00:33:00.160 is if you've actually done it. 867 00:33:00.160 --> 00:33:03.080 If you read 20 books on cold calling, 868 00:33:03.080 --> 00:33:06.040 you will still learn more in your first 100 cold calls 869 00:33:06.040 --> 00:33:08.120 than you learn from every one of the books. 870 00:33:08.120 --> 00:33:10.600 Now, if you do the 100 or you do a thousand cold calls 871 00:33:10.600 --> 00:33:13.320 and then you read 20 books, then you will have context 872 00:33:13.320 --> 00:33:15.320 to apply the information for the next call. 873 00:33:15.320 --> 00:33:17.080 It's like reading about training for a year 874 00:33:17.080 --> 00:33:18.360 rather than getting into the gym. 875 00:33:18.360 --> 00:33:20.680 As soon as you're in the gym, learning how to periodize, 876 00:33:20.680 --> 00:33:23.200 learning how to set up the, whatever it is, 877 00:33:23.200 --> 00:33:24.040 will make sense to you. 878 00:33:24.080 --> 00:33:24.920 If you're like, okay, yeah. 879 00:33:24.920 --> 00:33:26.480 Next time I'm on a quad extension. 880 00:33:26.480 --> 00:33:27.560 What was a quad extension again? 881 00:33:27.560 --> 00:33:28.400 You've never done one. 882 00:33:28.400 --> 00:33:29.240 You have no idea. 883 00:33:29.240 --> 00:33:32.320 And so people don't do anything 884 00:33:32.320 --> 00:33:35.040 because they think they need all of the information. 885 00:33:35.040 --> 00:33:38.280 But if you have all of the information on an opportunity, 886 00:33:38.280 --> 00:33:39.400 you're already too late. 887 00:33:40.320 --> 00:33:41.760 It's already passed. 888 00:33:41.760 --> 00:33:45.680 And so you have to operate within the context of the unknown. 889 00:33:45.680 --> 00:33:47.520 And so a big part of entrepreneurship 890 00:33:47.520 --> 00:33:49.360 is operating with incomplete information. 891 00:33:49.360 --> 00:33:50.640 You make the best bet you can 892 00:33:50.640 --> 00:33:51.960 and you get directionally correct 893 00:33:51.960 --> 00:33:53.000 and then you adjust. 894 00:33:54.880 --> 00:33:56.920 What do you see me as a future for me? 895 00:33:56.920 --> 00:33:58.240 What advice would you give me? 896 00:34:00.640 --> 00:34:03.040 Without part of myself in a very vulnerable situation, 897 00:34:03.040 --> 00:34:05.640 by the way, I can add it to shit out of this part of it. 898 00:34:08.120 --> 00:34:10.440 So honestly, I would follow the first three questions, 899 00:34:10.440 --> 00:34:12.000 which is what problem are we solving? 900 00:34:12.000 --> 00:34:13.400 What's the goal? 901 00:34:13.400 --> 00:34:15.200 And then that's like that's a you thing. 902 00:34:15.200 --> 00:34:16.600 So it's like, what is the goal? 903 00:34:16.600 --> 00:34:17.840 Yeah. 904 00:34:17.840 --> 00:34:19.120 If you're like, I want to be a billionaire, 905 00:34:19.120 --> 00:34:20.840 it's like, okay, we have to solve that differently 906 00:34:20.840 --> 00:34:23.040 than like I want to make 10 million this year. 907 00:34:23.240 --> 00:34:24.240 I want to make 50 million this year. 908 00:34:24.240 --> 00:34:25.080 Whatever it is, right? 909 00:34:25.080 --> 00:34:27.120 I'm just making those numbers up for the audience. 910 00:34:27.120 --> 00:34:28.680 Like once you knew that, 911 00:34:28.680 --> 00:34:30.440 because what's interesting about this too 912 00:34:30.440 --> 00:34:31.680 is that the goal that you set, 913 00:34:31.680 --> 00:34:35.120 like there are just, you just take different path. 914 00:34:35.120 --> 00:34:38.200 But if you're like, it takes the same amount of time 915 00:34:38.200 --> 00:34:39.640 to build a billion dollar thing 916 00:34:39.640 --> 00:34:42.080 as it does to take to build a million dollar thing. 917 00:34:43.080 --> 00:34:44.680 Like that's crazy to think about. 918 00:34:44.680 --> 00:34:46.240 But it takes sometimes less time. 919 00:34:46.240 --> 00:34:48.440 Like if you want to build a really successful restaurant, 920 00:34:49.680 --> 00:34:52.120 it might take you 10 years to get a local, 921 00:34:52.240 --> 00:34:54.160 get the local word out, have the good word amount, 922 00:34:54.160 --> 00:34:55.480 maybe open two or three locations. 923 00:34:55.480 --> 00:34:57.160 Like it takes, and you're still working 80 hours 924 00:34:57.160 --> 00:35:02.160 a week killing yourself versus starting a fund. 925 00:35:03.360 --> 00:35:05.160 And maybe you work even less time doing that 926 00:35:05.160 --> 00:35:07.360 and you make a hundred times the money. 927 00:35:07.360 --> 00:35:09.600 So like picking the right opportunity vehicle, 928 00:35:09.600 --> 00:35:11.720 a lot of times comes from like what problem are we solving? 929 00:35:11.720 --> 00:35:13.080 So it's like, I want to be a millionaire. 930 00:35:13.080 --> 00:35:13.760 I want to be a billionaire. 931 00:35:13.760 --> 00:35:15.560 Well, once we get that, then we're just like, 932 00:35:15.560 --> 00:35:17.360 okay, underneath of that, 933 00:35:17.360 --> 00:35:18.960 what are the unique skill sets we have 934 00:35:18.960 --> 00:35:21.560 that we can match to the opportunity vehicles available to us? 935 00:35:21.560 --> 00:35:23.240 And then there's a narrower list. 936 00:35:23.240 --> 00:35:25.640 Okay, well, these are the three highest likelihood things. 937 00:35:25.640 --> 00:35:26.640 Third question. 938 00:35:26.640 --> 00:35:28.440 This is going to be a problem with opportunity one. 939 00:35:28.440 --> 00:35:29.960 This is the problem with opportunity two. 940 00:35:29.960 --> 00:35:31.360 This is the problem with opportunity three. 941 00:35:31.360 --> 00:35:32.640 Which problem do we prefer? 942 00:35:32.640 --> 00:35:34.880 This one's going to be really hard with hiring lots of people. 943 00:35:34.880 --> 00:35:36.360 This one's going to be really technology driven. 944 00:35:36.360 --> 00:35:38.800 So you have to have like a really good technical co-founder 945 00:35:38.800 --> 00:35:40.440 or you have to understand software 946 00:35:40.440 --> 00:35:41.280 or whatever. 947 00:35:41.280 --> 00:35:42.360 This one's really marketing heavy. 948 00:35:42.360 --> 00:35:43.720 So you're going to have to make a lot of content. 949 00:35:43.720 --> 00:35:45.520 Which of these three problems 950 00:35:45.520 --> 00:35:46.960 that are the hardest parts of this 951 00:35:46.960 --> 00:35:48.640 is the one that you'd prefer to tackle? 952 00:35:48.640 --> 00:35:49.840 Well, I think the marketing contents, 953 00:35:49.840 --> 00:35:51.200 the one that I'd rather tackle. 954 00:35:51.200 --> 00:35:53.120 Great, that's the path. 955 00:35:53.120 --> 00:35:55.400 So we got the highest leverage opportunity, 956 00:35:55.400 --> 00:35:56.640 match with our skill set, 957 00:35:56.640 --> 00:35:58.720 with the problem that we feel confident we can solve. 958 00:35:58.720 --> 00:36:00.880 And then we just say, what are our inputs? 959 00:36:00.880 --> 00:36:01.800 What are our outputs? 960 00:36:01.800 --> 00:36:04.920 We do as many inputs as we can and then we get there. 961 00:36:04.920 --> 00:36:08.280 I think with my situation is I got so much opportunity 962 00:36:08.280 --> 00:36:11.240 in every different direction that I've retired. 963 00:36:11.240 --> 00:36:12.760 It's just picking that one thing 964 00:36:12.760 --> 00:36:15.440 and then just focusing on that, right? 965 00:36:15.440 --> 00:36:19.840 Even with this podcast, is this the moving forward 966 00:36:19.840 --> 00:36:24.160 or is this kind of distracting me from something else? 967 00:36:24.160 --> 00:36:25.160 I enjoy this. 968 00:36:25.160 --> 00:36:26.560 This is kind of like my, 969 00:36:27.960 --> 00:36:31.280 this to me is nothing that is going to, 970 00:36:31.280 --> 00:36:33.440 turn into Joe Rogan, trust me. 971 00:36:33.440 --> 00:36:36.480 But I do enjoy having my friends on the podcast. 972 00:36:36.480 --> 00:36:37.480 And this is what it really is, right? 973 00:36:37.480 --> 00:36:40.080 It's just me talking and getting knowledge 974 00:36:41.120 --> 00:36:42.520 out there to my audience, 975 00:36:42.520 --> 00:36:45.240 to the people who have followed me from the get 976 00:36:45.240 --> 00:36:47.880 or a new coming into it. 977 00:36:48.240 --> 00:36:50.680 And also exposes them to your world, 978 00:36:50.680 --> 00:36:52.440 to your YouTube, 979 00:36:52.440 --> 00:36:54.280 to your Instagrams and stuff like that. 980 00:36:54.280 --> 00:36:58.840 So there's a lot of correlation from business 981 00:36:58.840 --> 00:37:02.000 into bodybuilding and whatnot 982 00:37:02.000 --> 00:37:04.680 because of the, you want something in life, 983 00:37:04.680 --> 00:37:06.520 you just have to turn your hand back to Frank Gofford. 984 00:37:06.520 --> 00:37:09.720 You want bigger calves, put it in the gym, Gofford. 985 00:37:09.720 --> 00:37:13.760 Same with any type of business, 986 00:37:13.760 --> 00:37:16.840 even to being about a dad, right? 987 00:37:16.840 --> 00:37:19.680 It's just put an effort into something 988 00:37:19.680 --> 00:37:21.240 on becoming good at it, 989 00:37:21.240 --> 00:37:22.440 because you're gonna fail. 990 00:37:22.440 --> 00:37:24.360 You're going to suck at whatever it is 991 00:37:24.360 --> 00:37:25.240 that you're trying to get good at, 992 00:37:25.240 --> 00:37:27.400 until it becomes secondary. 993 00:37:27.400 --> 00:37:29.800 For me, again, I've got a lot of these low-hung fruits 994 00:37:29.800 --> 00:37:31.120 that I'm doing right now, 995 00:37:31.120 --> 00:37:36.120 and I'm enjoying the process of chasing them. 996 00:37:36.360 --> 00:37:38.080 Maybe a different, 997 00:37:38.080 --> 00:37:39.360 if you were to see what I'm doing, 998 00:37:39.360 --> 00:37:41.320 you'd probably be like, okay, Flags, 999 00:37:41.320 --> 00:37:44.960 I need to wrangle you into this like fun though, 1000 00:37:44.960 --> 00:37:48.800 but considering that my whole world and my whole life 1001 00:37:48.800 --> 00:37:52.440 was on that shelf for 19 years, 1002 00:37:52.440 --> 00:37:55.840 I feel like I have this new abundance of life 1003 00:37:55.840 --> 00:37:58.400 that I'm chasing, and it's fun for me 1004 00:37:58.400 --> 00:38:03.400 to be into different elements and genres, I guess. 1005 00:38:04.040 --> 00:38:05.600 I think to answer the original thing, 1006 00:38:05.600 --> 00:38:07.960 if I were to give my one, two cents on it, 1007 00:38:07.960 --> 00:38:11.040 it would be you need to find another Moby Dick. 1008 00:38:11.040 --> 00:38:12.400 Because right now it's like you're chasing lots 1009 00:38:12.400 --> 00:38:14.960 of little fish, but you need to find the whale. 1010 00:38:14.960 --> 00:38:16.000 I like that. 1011 00:38:16.000 --> 00:38:17.080 And I think right now, 1012 00:38:17.080 --> 00:38:18.440 sure you can get some fish on the boat, 1013 00:38:18.440 --> 00:38:19.280 sure you can eat for a day, 1014 00:38:19.280 --> 00:38:21.480 but it's like, what's the thing that you're going to hunt 1015 00:38:21.480 --> 00:38:24.400 and spend, you know, obsessed over? 1016 00:38:24.400 --> 00:38:27.800 Because I'll tell you a short anecdote. 1017 00:38:27.800 --> 00:38:32.800 So there was a guy who was a world-class athlete, 1018 00:38:32.800 --> 00:38:34.440 one, whatever the Olympic stage was, 1019 00:38:34.440 --> 00:38:36.320 equivalent for him. 1020 00:38:36.320 --> 00:38:40.400 And we're talking, connecting me on Instagram, 1021 00:38:40.400 --> 00:38:42.040 and I got on the phone with him, 1022 00:38:42.040 --> 00:38:42.880 and I was like, all right, man, 1023 00:38:42.880 --> 00:38:44.200 so what's going on? 1024 00:38:44.200 --> 00:38:45.360 And he's like, I need some help with business. 1025 00:38:45.360 --> 00:38:46.760 I was like, all right, what's up? 1026 00:38:46.760 --> 00:38:48.520 And so he starts talking, he's like, 1027 00:38:48.520 --> 00:38:49.800 oh, yeah, I got this business, I got this business, 1028 00:38:49.800 --> 00:38:50.800 I got this business, and I was like, 1029 00:38:50.800 --> 00:38:52.480 how many say, he said like six different businesses 1030 00:38:52.480 --> 00:38:53.720 was on the phone with him. 1031 00:38:53.720 --> 00:38:55.200 And I know he makes significantly less money than me. 1032 00:38:55.200 --> 00:38:57.000 So I was like, what is happening? 1033 00:38:57.000 --> 00:39:00.400 And he was like, oh, I've got like 40 something businesses. 1034 00:39:00.400 --> 00:39:01.320 I was like, geez. 1035 00:39:01.320 --> 00:39:02.320 What? 1036 00:39:02.320 --> 00:39:03.160 And I was like, how do you, he's like, 1037 00:39:03.160 --> 00:39:04.760 I have an excel sheet to keep track of them. 1038 00:39:04.760 --> 00:39:06.520 And I was like, and he told me what his top 1039 00:39:06.520 --> 00:39:08.160 like revenue was, and it was not like, you know, 1040 00:39:08.240 --> 00:39:09.240 crazy numbers. 1041 00:39:09.240 --> 00:39:12.600 And so he did have one brand that I knew of 1042 00:39:12.600 --> 00:39:13.640 that I liked a lot. 1043 00:39:13.640 --> 00:39:14.480 Okay. 1044 00:39:14.480 --> 00:39:18.960 And I was like, well, if you had a magic one tomorrow 1045 00:39:18.960 --> 00:39:21.880 and you got to kill all of the other ones 1046 00:39:21.880 --> 00:39:24.160 and just grow that one brand, 1047 00:39:24.160 --> 00:39:26.480 how easy would your life be to triple that company? 1048 00:39:26.480 --> 00:39:29.000 He was like, my God, I could do that in my sleep. 1049 00:39:29.000 --> 00:39:30.600 And I was like, then why don't you? 1050 00:39:31.640 --> 00:39:34.040 And so like, and after that call a year later, 1051 00:39:34.040 --> 00:39:36.400 he killed, he like killed all of the businesses. 1052 00:39:36.400 --> 00:39:37.800 He was like, get me up, I kept thinking, 1053 00:39:37.800 --> 00:39:39.560 I should just be done with these things 1054 00:39:39.560 --> 00:39:44.560 because it's about, so the equation for successes 1055 00:39:44.560 --> 00:39:46.440 I see it, or at least getting an outcome, 1056 00:39:46.440 --> 00:39:50.080 is volume times leverage equals output. 1057 00:39:50.080 --> 00:39:51.640 And so it's the number of activities 1058 00:39:51.640 --> 00:39:54.160 times how much you get per activity 1059 00:39:54.160 --> 00:39:55.760 equals how much you get, right? 1060 00:39:55.760 --> 00:39:57.840 And so in the beginning, most people don't do anything. 1061 00:39:57.840 --> 00:39:59.840 So they don't have anything to multiply 1062 00:39:59.840 --> 00:40:01.280 to get the output, right? 1063 00:40:01.280 --> 00:40:03.680 But once you've learned how to have some level of motivation 1064 00:40:03.680 --> 00:40:05.400 whatever, where you're working all of the time, 1065 00:40:05.400 --> 00:40:07.920 which, let's say, let's assume a certain level 1066 00:40:07.920 --> 00:40:11.680 of success or whatever, then the next multiplier, 1067 00:40:11.680 --> 00:40:13.440 which is still the biggest multipliers, 1068 00:40:13.440 --> 00:40:16.320 how much you get back for the work you put in. 1069 00:40:16.320 --> 00:40:17.800 So like Warren Buffett, for example, 1070 00:40:17.800 --> 00:40:20.480 made a trade two years ago for Apple 1071 00:40:20.480 --> 00:40:23.280 that has now made him $90 billion on one trade. 1072 00:40:23.280 --> 00:40:26.400 And so he had a level of effort volume 1073 00:40:26.400 --> 00:40:28.960 that he put in to get a skill and he made that effort 1074 00:40:28.960 --> 00:40:32.120 and had tremendous leverage on that thing 1075 00:40:32.120 --> 00:40:33.920 to get this huge and massive output. 1076 00:40:34.080 --> 00:40:36.960 And so what a lot of people don't understand 1077 00:40:36.960 --> 00:40:40.120 is that leverage is unlimited. 1078 00:40:40.120 --> 00:40:43.360 So you can get a unlimited multiplier 1079 00:40:43.360 --> 00:40:45.760 on the effort you have if you pick the right activity. 1080 00:40:45.760 --> 00:40:47.560 So if you pick the right whale, 1081 00:40:47.560 --> 00:40:49.680 because then if you had, you know, 1082 00:40:49.680 --> 00:40:52.160 flex online the app that has, you know, 1083 00:40:52.160 --> 00:40:54.240 20,000 users and they all pay whatever, 1084 00:40:54.240 --> 00:40:56.000 20 bucks a month, then, okay, 1085 00:40:56.000 --> 00:40:57.840 well that's a $5 million your business 1086 00:40:57.840 --> 00:40:59.480 that probably if everyone was sticky 1087 00:40:59.480 --> 00:41:00.960 and you got more affiliates and whatever, 1088 00:41:00.960 --> 00:41:03.720 like that might be a $50 million exit business. 1089 00:41:03.720 --> 00:41:05.280 If you X, Y and Z, right? 1090 00:41:05.280 --> 00:41:07.240 If you compare that to, let's say, 1091 00:41:07.240 --> 00:41:10.200 I'm taking a bunch of brand endorsement deals 1092 00:41:10.200 --> 00:41:12.040 where I get little slices of affiliate revenue 1093 00:41:12.040 --> 00:41:12.880 or something like that. 1094 00:41:12.880 --> 00:41:15.160 Like there's no asset that's being built. 1095 00:41:15.160 --> 00:41:19.000 And it's the same work to do both, 1096 00:41:19.000 --> 00:41:21.120 but one yields you 10 times, 1097 00:41:21.120 --> 00:41:23.360 50 times the return of the other one. 1098 00:41:23.360 --> 00:41:25.640 And so if you have your time, 1099 00:41:25.640 --> 00:41:28.240 which is the only asset that we really can allocate, 1100 00:41:28.240 --> 00:41:30.200 then you put it and you stack it on the one 1101 00:41:30.200 --> 00:41:32.080 that has the biggest multiplier effect 1102 00:41:32.080 --> 00:41:33.280 on the work you're putting in. 1103 00:41:33.360 --> 00:41:34.920 And so if you look at all the opportunities 1104 00:41:34.920 --> 00:41:37.360 that you have on your plate that are approaching you, 1105 00:41:37.360 --> 00:41:38.240 a mentor of mindset, 1106 00:41:38.240 --> 00:41:41.000 if it doesn't have a B next to it, don't bother. 1107 00:41:41.000 --> 00:41:42.520 Right, so if it's not gonna make you a billionaire, 1108 00:41:42.520 --> 00:41:44.080 it's not gonna make you a billion dollars Alex, 1109 00:41:44.080 --> 00:41:45.440 he's like, it's not worth your time. 1110 00:41:45.440 --> 00:41:47.600 And so I think if this is for you, 1111 00:41:47.600 --> 00:41:49.520 like if you draw a line in the sand and say, 1112 00:41:49.520 --> 00:41:51.120 like if it's not gonna make me X, 1113 00:41:51.120 --> 00:41:52.440 it's not worth my time. 1114 00:41:52.440 --> 00:41:54.760 And then that just gives you this very clear litmus test 1115 00:41:54.760 --> 00:41:56.560 of like cool, that kills 90% of my shit. 1116 00:41:56.560 --> 00:41:58.640 And now you've got let's say three things left. 1117 00:41:58.640 --> 00:42:00.600 Then it's what problem we're solving, 1118 00:42:00.600 --> 00:42:02.480 you know, let's play each of these out 1119 00:42:02.520 --> 00:42:04.640 and then which of the problems would I prefer to solve? 1120 00:42:04.640 --> 00:42:06.360 And then you narrow your three to your one 1121 00:42:06.360 --> 00:42:08.800 and then you have your whale. 1122 00:42:08.800 --> 00:42:10.000 In my head I'm actually going through 1123 00:42:10.000 --> 00:42:11.200 this shit right now by the way. 1124 00:42:11.200 --> 00:42:12.720 Yeah, it's the most important decision 1125 00:42:12.720 --> 00:42:14.240 you can make in your entrepreneur career. 1126 00:42:14.240 --> 00:42:16.320 What are you gonna dedicate the next five to seven to? 1127 00:42:16.320 --> 00:42:17.400 Like I think about it as in season, 1128 00:42:17.400 --> 00:42:18.520 clop people wanna think about forever 1129 00:42:18.520 --> 00:42:19.840 and I think the world changes too fast. 1130 00:42:19.840 --> 00:42:21.400 Five years from the AI is gonna take over, who knows? 1131 00:42:21.400 --> 00:42:24.840 But like I can see five years. 1132 00:42:24.840 --> 00:42:26.760 And so what can I commit five years to? 1133 00:42:26.760 --> 00:42:28.840 And if five years from now I haven't hit what I wanna hit 1134 00:42:28.840 --> 00:42:30.680 like I can reassess. 1135 00:42:30.680 --> 00:42:33.000 But I can commit 60 months to one thing 1136 00:42:33.000 --> 00:42:35.720 because Microsoft went from zero to one of the biggest 1137 00:42:35.720 --> 00:42:36.880 companies in the world in seven years. 1138 00:42:36.880 --> 00:42:40.240 Like you can do anything in five to seven. 1139 00:42:41.680 --> 00:42:44.000 And so that's how I see it in terms of entrepreneur seasons. 1140 00:42:44.000 --> 00:42:45.560 And so I figured for me as an entrepreneur 1141 00:42:45.560 --> 00:42:49.240 I've got maybe like eight seasons in me 1142 00:42:50.400 --> 00:42:51.360 from beginning to end. 1143 00:42:51.360 --> 00:42:53.520 So it's like I got eight stamps, I got to pick, 1144 00:42:53.520 --> 00:42:55.760 I got on my ticket till I die. 1145 00:42:55.760 --> 00:42:57.720 It's like being really selected by which card 1146 00:42:57.720 --> 00:42:59.280 I'm gonna punch. 1147 00:42:59.280 --> 00:43:00.400 Because there's a hundred things we can do 1148 00:43:00.400 --> 00:43:02.360 but the one thing that matters most is the pick. 1149 00:43:05.720 --> 00:43:07.120 That is a tough thing for me 1150 00:43:07.120 --> 00:43:08.880 because I've got a lot of picks. 1151 00:43:08.880 --> 00:43:09.880 For everyone. 1152 00:43:09.880 --> 00:43:11.040 For everyone and the more successful you are 1153 00:43:11.040 --> 00:43:12.360 the more picks you get. 1154 00:43:12.360 --> 00:43:15.120 But on the flip side, if you picked them all 1155 00:43:15.120 --> 00:43:16.600 you guarantee you don't get there. 1156 00:43:16.600 --> 00:43:17.440 That's what. 1157 00:43:17.440 --> 00:43:19.160 Right, it's like you trying to be like head 1158 00:43:19.160 --> 00:43:21.040 at the CrossFit champ, the Strongman champ 1159 00:43:21.040 --> 00:43:22.240 and the Bodybuilding champ. 1160 00:43:22.240 --> 00:43:23.080 You're not gonna get there. 1161 00:43:23.080 --> 00:43:24.120 It's impossible. 1162 00:43:24.120 --> 00:43:26.280 And then you ended just being like a mediocre athlete. 1163 00:43:26.280 --> 00:43:28.560 And the outcome is so far below 1164 00:43:28.560 --> 00:43:30.640 we're getting second place in Bodybuilding is. 1165 00:43:30.640 --> 00:43:32.840 If you tried to do all three, you wouldn't even place. 1166 00:43:32.840 --> 00:43:33.680 Yeah. 1167 00:43:33.680 --> 00:43:35.000 But that's what it's like when you pursue 1168 00:43:35.000 --> 00:43:37.480 multiple business endeavors at the same time. 1169 00:43:37.480 --> 00:43:38.600 I wouldn't have achieved that. 1170 00:43:38.600 --> 00:43:41.360 Would have achieved if Hadeh had multiple things 1171 00:43:41.360 --> 00:43:42.200 going on in Bodybuilding. 1172 00:43:42.200 --> 00:43:44.480 So that is, again, because like being there 1173 00:43:44.480 --> 00:43:46.600 I understand that analogy. 1174 00:43:46.600 --> 00:43:49.920 So right now I think the me coming out of the blocks 1175 00:43:49.920 --> 00:43:52.240 with all these things is exciting. 1176 00:43:52.240 --> 00:43:55.400 But you just kind of hit me with a more B deck 1177 00:43:55.400 --> 00:43:56.240 across my thing. 1178 00:43:57.240 --> 00:43:58.560 It's wet, well deck. 1179 00:44:00.560 --> 00:44:02.160 That's not a best road. 1180 00:44:02.160 --> 00:44:05.680 No, YouTube will find a way of wanting to demonetage me. 1181 00:44:05.680 --> 00:44:06.680 They love me. 1182 00:44:06.680 --> 00:44:07.440 They love me. 1183 00:44:07.440 --> 00:44:08.640 Don't they? 1184 00:44:08.640 --> 00:44:10.640 Hopefully Alex will pull me out to the YouTube jail. 1185 00:44:14.240 --> 00:44:17.000 But with Hadeh and obviously recapping the whole podcast 1186 00:44:17.000 --> 00:44:22.320 and I want to thank you for coming on you 1187 00:44:22.320 --> 00:44:25.880 and dumbing it down for a lot of my fans, man. 1188 00:44:25.880 --> 00:44:26.960 They know we went off. 1189 00:44:26.960 --> 00:44:30.480 Well, he went off on a couple of business times. 1190 00:44:30.480 --> 00:44:31.600 Just cut the dead. 1191 00:44:31.600 --> 00:44:32.600 No, no, no. 1192 00:44:32.600 --> 00:44:36.120 Listen, I know I message you, pray to come in on the podcast 1193 00:44:36.120 --> 00:44:38.440 and you were like, we'll talk about anything you want. 1194 00:44:38.440 --> 00:44:40.600 And I was like, OK, I should have prefaced. 1195 00:44:40.600 --> 00:44:45.880 Let's just keep it as easy and understandable as possible. 1196 00:44:45.880 --> 00:44:49.280 But then again, I got a wide verse of people that follow us. 1197 00:44:49.280 --> 00:44:52.560 So I'm glad to see and see in the comments 1198 00:44:52.560 --> 00:44:54.240 or sections what comes of this. 1199 00:44:54.240 --> 00:44:57.880 Because I do have a lot of different followers. 1200 00:44:57.880 --> 00:45:00.560 Definitely Sean Dreser, people that follow me 1201 00:45:00.560 --> 00:45:02.360 and for different reasons, right? 1202 00:45:02.360 --> 00:45:04.720 And now I'm moving into different sectors. 1203 00:45:04.720 --> 00:45:08.360 Like I said, it's, you know, I'm trying to find the one, 1204 00:45:08.360 --> 00:45:10.320 as you said. 1205 00:45:10.320 --> 00:45:12.680 It's great to have guests on like yourself 1206 00:45:12.680 --> 00:45:15.960 and pick your brain and see where you're at 1207 00:45:15.960 --> 00:45:19.280 and get the true story of success. 1208 00:45:19.280 --> 00:45:22.040 Because again, a lot of people are just jumping on your platform. 1209 00:45:22.040 --> 00:45:23.160 Me, I'm not a scene. 1210 00:45:23.160 --> 00:45:26.120 I heard your story, right? 1211 00:45:26.120 --> 00:45:29.480 And I know we kind of just skimmed through a lot of the heart 1212 00:45:29.480 --> 00:45:31.240 decks and how things have kind of gone a little bit 1213 00:45:31.240 --> 00:45:31.920 all over the place. 1214 00:45:31.920 --> 00:45:33.880 I understand, my apologies. 1215 00:45:33.880 --> 00:45:36.880 But if there was one part in thing 1216 00:45:36.880 --> 00:45:43.320 that you could give my viewers, what would that be? 1217 00:45:43.320 --> 00:45:46.160 Once you pick, just don't stop. 1218 00:45:46.160 --> 00:45:47.120 That's it. 1219 00:45:47.120 --> 00:45:50.680 Because if you think of life as an infinite game, 1220 00:45:50.680 --> 00:45:52.680 like the point of the game is to finish the game, right? 1221 00:45:52.680 --> 00:45:54.640 Because I mean, the point of the game would be to die. 1222 00:45:54.640 --> 00:45:56.800 So the point of the game is to keep the game going. 1223 00:45:56.800 --> 00:45:58.520 And that's the difference between an infinite and a finite game. 1224 00:45:58.520 --> 00:46:02.240 So finite game has known players, two teams, agreed upon rules, 1225 00:46:02.240 --> 00:46:04.120 and a set outcome where it ends. 1226 00:46:04.120 --> 00:46:06.000 Infinite games has known and unknown players, 1227 00:46:06.000 --> 00:46:07.560 no agreed upon rules, and the only point of the game 1228 00:46:07.560 --> 00:46:08.920 is to keep the game going. 1229 00:46:08.920 --> 00:46:11.320 And so if you think about life in that way, 1230 00:46:11.320 --> 00:46:13.200 whether it's business or health or marriage, 1231 00:46:13.200 --> 00:46:15.800 the point isn't to win at marriage or win at business 1232 00:46:15.800 --> 00:46:19.280 or win at health, the point is to stay healthy. 1233 00:46:19.280 --> 00:46:20.920 The point is to continue your marriage. 1234 00:46:20.920 --> 00:46:23.400 The point is to stay in the game of business. 1235 00:46:23.400 --> 00:46:26.400 And so the only way you lose in business is quitting. 1236 00:46:26.400 --> 00:46:29.120 And so as long as you stay in the game, you have more innings. 1237 00:46:29.120 --> 00:46:33.000 You have unlimited innings, unlimited at bats. 1238 00:46:33.000 --> 00:46:34.880 And so the only way you lose is stopping. 1239 00:46:34.880 --> 00:46:36.040 So don't stop.