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Welcome to one hundred million dollar leads the audiobook episode one podcast version.

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So this is multiple chapters put together into one thirty minute episode and that's because

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I figured you guys wouldn't want to hear you know have to download many chapters at once

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and blow up your inbox.

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So we put five chapters to one in one for this episode for you.

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I hope you enjoy and if you want to not miss the next episode of a hundred million dollar

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leads just hit subscribe and you'll be notified by the gods of technology.

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You have to sell stuff to make money.

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It seems simple enough but everyone tries to skip to the make money part it doesn't work

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I tried you need all the pieces you need the stuff to sell and offer you need people

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to sell it to leads then you got to get those people to buy it sales once you put all

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those in place then you can make money my first book one hundred million dollar offers

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covers the first step and gives you the stuff it answers the age old question which should

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I sell answer and offer so good people feel stupid saying no but strangers can only buy

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your stuff if they know you exist this takes leads leads mean a lot of different things

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to a lot of different people but most agree they're the first step to getting more customers

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in simpler terms it means they've got the problem to solve and the money to spend if you're

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reading this book you already know leads don't magically appear you need to go get them

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more precisely you need to help them find you so they can buy your stuff and the best

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part is you don't have to wait you can force them to find you and you do that through advertising

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advertising the process of making known let strangers know about the stuff you sell

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if more people know about the stuff you sell then you some more stuff if you some more

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stuff then you make more money having lots of leads makes it hard to be poor advertising

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lets you have a terrible product and still make money it lets you be terrible at sales

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and still make money it lets you make a ton of mistakes and still make money in short

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having the skill gives you endless chances to get it right and in the unforgiving world

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of business second chances are hard to come by she might as well load up advertising

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is skill worth having and this book one hundred million dollar leads shows you exactly how

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to do it one hundred million dollar leads hits the top the foundation of my first book

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one hundred million dollar offers it assumes you already have a grand slam offer to sell

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the stuff once you have an offer to sell it creates the next problem who do I sell it to

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this book is my answer to that question leads lots of leads and before you know how to get

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leads life sucks you don't know where your next customer will come from you scramble to

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cover rent and pay bills you worry about laying people off putting food on your table and going

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under you work your hardest to succeed and others laugh at you for trying it feels like death

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i've been there i get it this book puts you in a better situation when we've got more leads

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than you can handle and more money than you can spend here's how first explains how advertising

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works second reveals the four core ways to get leads third it shows you how to get other people

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to do it for you and finally it wraps up with a one page advertising plan you can use to grow your

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business today once you know how to get leads life gets easier as for why you should blindly listen

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to me about getting leads don't make up your own darn mind but in the spirit of walking the talk

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here's my track record i advertise in a variety of industries through my holding company acquisition

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dot com our portfolio includes software e-commerce business services consumer services brick

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and mortar chains digital products and plenty of others together that make two hundred and fifty

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million dollars per year in annual revenue and they do it by getting twenty thousand plus leads

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per day selling offers from one dollar to a million dollars plus on a personal side i have a

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lifetime average return on advertising of thirty six to one that means for every one dollar

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spend on advertising i get thirty six back a return of thirty six hundred percent some people

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built their wealth in the stock market others in real estate i built mine advertising this year

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i surpassed a hundred million dollars in that worth at age thirty two and if you're from the future

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that's in twenty twenty two us dollars which much to my dismay came with no flyers no awards no parades

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i'm still two thousand times poor than the richest man in the world my life is pretty much the same

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i'm still the same height married the same woman and graying faster than when i was poor

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in these pages i share the skills responsible for the bulk of my material success i did it all

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using the advertising methods in this book i left nothing out this isn't a book of theories

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or armchair analysis this is a book built on what worked for me and i wrote it hoping it'll work

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even better for you to answer a question i got after releasing my first book why do your books

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look like they're written for kids the answer is simple my books must be books i would read

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and i have a short attention span as such i like in my reading preferences to that of a child

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short and length simple in words and with lots of pictures these books are my attempt to do that

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when a hundred billion dollar leads is about getting strangers to show interest in the stuff you sell

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and once i transfer that skill to you it's your turn to use it with that out of the way

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let's get rich shall we approach it faster deeper learning by reading and listening at the same time

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here's a life hack i stumbled on a years ago if you listen to an audiobook and read the physical book

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or ebook at the same time you read faster and remember more you store the contents in more places

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in your brain nifty stuff this is how i read most books worth reading i also do both because i

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struggle to stay focused if i listen to the audio while reading it helps me avoid zoning out

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it took me two days to record this book out loud i did it so if you struggle like me you don't have to

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if you want to give it a try go ahead and grab the alternative version that you don't have in your

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hands right now or listening to right now to see for yourself i've made my books as cheap as the

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platform's let me so this isn't employed it makes them extra coin i promise i hope you find it as

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valuable as i have i figured i'd put this hack early on this way you'd have a chance to do it if

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you found the first chapter valuable enough to earn your attention pro tip hack for finishing books

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i could distract it easily so i need little tricks to keep my attention like this one this one

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helps me a lot finish chapters don't stop in the middle completing a chapter gives you positive

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reinforcement it keeps you going so if you meet a tough chapter finish it so you can start fresh

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on the next one how i got here hope is being able to see the light despite all the darkness

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desmin 22 march 2017 i felt hurried taps on my shoulder while working at my desk it was

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my then girlfriend and business partner what's up you all right we have a problem she said

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what now i thought look at this she shoved a stack of books out of the way to make room for her laptop

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what am i looking at i squinted a disaster she ran her fingers down the screen to direct my gaze

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minus $99 minus $499 minus $499 minus $299 minus $399 minus $499

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minus $499 every other number was more than my rent what are these she started scrolling refunds

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all of them from the two gyms we launched last month wait how why she scrolled more i got lots of

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weird text last night for members we sold at the Kentucky gym i guess the owners stood up on a

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chair and told everyone to refund and go home he didn't want to deal with all the new customers

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that's insane i said she was still scrolling

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yet and the other gym owner told his new customers he would take them for half the price

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if they asked for refunds from us and then paid him and said wait what they can't do that i said

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well they did she scrolled faster the numbers blurred have you called them that's not

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allowed in the agreement i said yeah i know they're ignoring my calls i put my hand on hers the

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refund waterfall frozen place hundreds of droplet sized reminders of how much i sucked

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how bad is this how many refunds just cutting profits or enough to go negative in oh money i

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tried to keep my voice steady i failed layla pause before answering it's 150 grand the number hung

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in the air we won't be able to pay my friends their faces flashed through my mind and the little

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hope i had drained from my chest a month earlier i got her friends to quit their jobs for this

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now i had to tell them i didn't have the money to pay them she continued we can't sell our way

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out of this either it'll just create more refunds to deal with and run out of money

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her eyes met mind looking for answers she deserved i had nothing i felt sick a year earlier

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i was good at getting leads for my gyms i scaled to five locations in only three years my claim

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to fame was opening my gyms at full capacity on the first day so i opened as many as i could as

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fastest i could my fast piece started getting attention i got asked to speak at a conference

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about my advertising method to me though i didn't think my process was special i figured everyone was

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doing it so i walked through my presentation hoping i wasn't boring the audience they were silent

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the moment i stepped off stage a mob formed around me they hold questions at me left and right

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i could barely keep up they even followed me to the bathroom i felt like a celebrity it was wild

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to this day i've never been more bombarded my entire life everyone wanted me to teach them how to

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do what i had just presented they wanted my help me but i had nothing to sell them although over 100

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people left me their phone numbers and business cards in case i did then a wild idea came to me

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i could make some money doing this stuff three months later an idea turns into a business

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since i used advertising to launch my gyms at full capacity i thought maybe i could launch

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other people's gyms to full capacity too i called the company gym watch original i know

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my offer was simple i'll fill your gym in 30 days for free you pay nothing i pay for everything i

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sell new members and keep the first six weeks of membership fees as payment you get everything else

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if i don't fill your gym i don't make money you spend nothing either way

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it was an easy offer to sell i'd fly out turn on my lead machine work the leads then sell the

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leads except instead of selling them into my gym i'd sell them into whatever gym i was camped out

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for the month every month i'd go to a new gym rinse and repeat it worked word of this kid who'd

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fill your gym for free got around fast unless i hired help referrals would have booked me out for

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more than two years straight i couldn't keep running my gyms and doing this so i sold my gyms

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and went all in on gym watch i saw a problem though i filled their gyms and they got to keep

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all the long term profits i left so much money on the table but if i were part owner of some of

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the gyms i could stack revenue month over month bingo not much later one of the gym owners made

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such an offer we'd be 50 50 i'd fill the gym with members and he would fill it with staff with

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this new model i could open up one to two gyms per month and own them all this would work much

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better than only collecting the upfront cash a win-win partnership a slight hitch in the plan

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though a new partner had quote poor financials so nice guy Alex offered to pay all the expenses

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and take on all the liability for the first launch i personally guarantee the least and would spend

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my time and my money to fill it with members once filled i would hand the gym over to him i put all

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the money from selling my gyms including my life savings into this quote launch and go model it took

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everything i had a few weeks later halfway through the launch i woke up to find all the money in my

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account gone all of it the partner accused me of stealing and took the money as his share of the

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profits but we hadn't made any profit then he sent the money to a foreign contact and filed for

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bankruptcy that's what he told me anyway when i offered a walk through the financials and

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account for every dollar he refused that's when i knew i had made a terrible mistake it turns out

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he'd been indicted for fraud a few years earlier and to make matters worse i already knew he told

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me it was just a big misunderstanding i believed him and as the saying goes when money meets experience

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the money gets the experience and the experience gets the money lesson learned in three months i

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went from a successful multi-location gym owner to selling on my gyms to a cool new gym launching

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thing to completely broke everything i made from selling my gyms was gone my life savings was gone

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wiped out all of it four years of work saving sleeping on the floor erased in oh no layla

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layla quit her life as she knew it to do this with me she weathered my constant changes she supported

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me in the half-baked partnership even though she opposed it even with this huge failure she never

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once hinted i told you so instead she told me the gym launch model is still good let's do more of

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those so we did i put $3,300 per day on a credit card to pay for ads airfare hotel run

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the cars etc for six sales reps layless friends i say this lightly but i covered what a nightmare

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it was in the first book so i won't repeat it here in the first month we launched six gyms and

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collected 100,117 dollars we made enough to cover the $100,000 credit card bill and for the record

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that meant i was still broke the next month we made $177,399 with 30 to $40,000 in profit

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it gave me some room to breathe finally and that's when layla tapped me on the shoulder to share

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the $150,000 with the bad news now you're caught up the morning after layla told me we had

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$150,000 in refunds and lost all our money again a honking horn startled me at 3 am

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my problems flooded back to me well i'm awake now i pulled myself out of bed and slinked to my

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work corner i walked over out a habit more than desire i slid the chair out and plopped down

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notebook and pen at the ready i had to make $150,000 in profit not revenue in 30 days and i had to

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do it with no money to my name and no experience making that much profit in a month ever so i started

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scribbling ideas charging up from free for new gyms ask for a percentage of revenue from old gyms

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get gyms already launched a prepay for a future launch call every old customer and sell them

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supplements over the phone i kept penciling the math none of these would make enough money not

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in 30 days anyway i felt glued to the chair i have to figure this out i stared at the notebook

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hoping it knew something it didn't god i suck a few hours later layla woke up like clockwork

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she walked into the kitchen and poured a couple coffee she got straight to work at the kitchen

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table behind me what you doing i asked trying to distract myself check ins with online fitness clients

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she said what does that bring in again 3600 last month what do you charge 300 bucks a month

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why how long does it take you a few hours a week and there's no overhead just time

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yeah why i plowed on i know these are old personal training clients but do you think you could

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do it with strangers i don't know probably what are you thinking i think i have something i said

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wait for what to come up with the 150 grand what my online training how she looks skeptical

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we just cut the middleman and sell direct i think i can just run ads to a sales page that

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book phone appointments then we can sell the fitness programs we've been selling at the gyms

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but sell them as an online program we already have the materials we already know the ads work

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and there won't be any cost of fulfill plus no more flights no rentals no motels and no gym

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owner telling them to refund she hesitated you think it could work honestly no idea but every day

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we don't do something is one less day to come up with the money she thought hard all right let's do

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it and that was all i needed i worked 38 hours straight to make an offer go live a few hours later

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lead started flowing she took her first call the next day i walked in as the call finished

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499 dollars yeah and what card did you want to use she had the can never pro a few minutes later

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i asked with anticipation was that a sale yep dang she is a pro i even stabbed a picture for the

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zero listening audio of layla in this exact moment when she closed the first credit card just

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because it felt like a big moment within days we were doing a thousand dollars per day in online

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fitness sales we also got the cash upfront with almost no risk of refunds this was working but we

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were still way short of the 150 grant at lunch she listened on my master plan between mouthfuls

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okay so the sales guys can stay home and sell this over the phone if they do the same thousand per day

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you are with eight guys we should hit a eight thousand per day in 30 days will make 240 000 after

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adds many commissions will have enough to cover the 150 grant what about the gyms were supposed to

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launch i'll call them and tell them we went in another direction they haven't paid us anything

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so there's not much they can object to i'll start calling them after lunch the first call was

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to a gym owner and buoysy Idaho hello i looked down to read my bullet points on my little script

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hey man we're not doing launches anymore we're selling direct consumer weight loss so we won't be

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coming out and he interrupted but i really need this right now i just refinance my house and max

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that all my credit cards to keep the gym afloat put my life savings into this place is there any way

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you can help me you launch my buddy's gyms i know what you can do give my worse than your situation

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i didn't care how bad his finances were so i tried to sound polite i get that it's a hard time or

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not flying out i'm sorry okay okay i get you can't fly out but is there any way you can just show me

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what to do we really need this i was beat up exhausted broke and felt betrayed by the entire

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industry i should have said no but instead i said fine i'll show you how to get the leads but i'm

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not flying out there to save you if you can't sell totally get it it's on me i can close

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i just don't have anyone walking the door i need leads how much to show me how to launch

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i looked down at my script this is not how i supposed to go i wanted to see no one hang up

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our weight loss offer was working and i didn't want distractions you'd already told me he was

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broke so i said the biggest number i could think of to get him off the phone six grand consider

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my selling my secret sale six k yes six thousand i said articulating the whole number hoping to

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scare him off six k okay done what i stood there slack jawed frozen in disbelief six thousand

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dollars i floated out of myself and watched the conversation happen i still get choked up sometimes

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thinking about it oh uh great what what card do you want to use now trying not to scare away the

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six thousand dollars panicked i wrote down his card information on the flap of a cardboard box

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when do i start yes i'll send you everything Monday morning

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given the insane task of packaging my entire gym leads and sales system in 48 hours he agreed

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i hung up and sat in shock once i came to my senses i ran the credit card six thousand dollars

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success is this real i desperately wanted to tell layla but she was on a sales call

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15 minutes later she walked in got another one she said you won't believe this i just sold

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our gym launch system for six thousand dollars to a gym owner and boyz what i thought we were doing

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layloss yeah i know so did i but she waited i think we're still in the gym business i think we're

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just doing it wrong she need more details i didn't have any yet i'm gonna call the gyms we plan to

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launch next month and see if they'll buy it too uh okay she said the next call went the same

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when he said how much i said eight thousand he agreed next call same thing except i said ten thousand

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he agreed all eight gyms we plan to launch said yes to licensing the launch materials instead

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in a single day i collected sixty thousand dollars selling something with zero cost to fulfill

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in a single day i was a third of the way out of my hundred and fifty thousand dollar prison

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i spent five years developing that advertising system it finally paid off doing the thing that

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scared me most giving away my secrets led to the biggest breakthrough in my life i can't believe it i

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said i think we can get out of this so are we not doing the weight loss thing layla said no i

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guess not i think i think we had something here all along we tried to put the pieces together

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do you think anyone also buy it i'm gonna call the thirty gyms we already launched they know our system

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works because we did it in front of them we also had some gym owner leads from that conference

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that should cover the hundred fifty grand and give us a clean slate okay then what is this

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what we're gonna do she looked for some well deserved stability i mean i think so it makes more

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money than the other thing and it's way easier to deliver she agreed so after i call these leads

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i'll start running ads i'll post our success stories in a few gym groups to get leads from there

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and i'll also tell the gyms i'll pay two thousand in cash for any gym they send that signs up

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that gives us ad leads constantly it's and referral leads in the next thirty days we made two hundred

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fifteen thousand dollars in profit we covered the hundred fifty grand in refunds with cash to spare

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we did so well because the average gym owner using our advertising system added an extra thirty thousand

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dollars in cash in their first thirty days and made them more money than they paid for it it

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delivered in spades plus they got to keep all the cash they loved it referrals ported i found the

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processing records for made a junior of twenty seventeen the month that all happened you can see

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them below we finished that year at six million eight hundred twenty thousand in revenue the next

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calendar year we did twenty five point nine million dollars in revenue and seventeen million

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dollars in profit yeah tens of millions it was insane like nuts the company continues to this day

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with forty five hundred plus gym locations and counting and known as more surprise than may

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something i made actually worked finally in twenty eighteen we started prestige labs to sell

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supplements throughout gym client base we used prestige labs and the gyms as an affiliate network

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to generate weight loss leads for each other in twenty nineteen we started alan a new type of

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software company that worked leads for local businesses in twenty twenty we founded acquisition

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dot com a holding company for our business interests in twenty twenty one we sold seventy five

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percent of alan to a bigger company i'm not allowed to say for how much but alan did twelve

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million in revenue the prior twelve months so you can use your imagination we sold sixty six percent

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of our supplement and gym licensing business to american pacific group at a forty six point two

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million dollar valuation and that was after taking forty two million dollars in owner pay over the

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first four years i showed this because i can still hardly believe it all of this was because of a

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girl who believed in me a credit card and the ability to get leads important disclaimer knowing how

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to get leads save my business my reputation and likely my life it was the only way i stayed afloat

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it was the reason i kept getting second third fourth and fifth chances during my hardest days i

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repeated the same phrase to myself i cannot lose if i do not quit i advertise a lot of different things

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in a lot of different ways i advertise to get online weight loss leads for layla i advertise to get

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gym owner leads to sell business services i advertise to get affiliate leads for our supplement

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company i advertise to get agency leads for our software and so on getting leads has been my

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get out of jail free card with no expiration date and at this point it's faded and worn with use

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i'd like to share this skill with you i can show you how to get more leads

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and here's your first piece of good news by reading these words you're already in the top ten

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percent most people buy stuff and never crack it open i'll also throw out a spoiler the further you

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get the bigger the nuggets get just watch thank you from the bottom of my heart thank you for

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allowing me to do work i find meaningful thank you for lending me your most valuable asset your

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attention i promise to my best to give you the highest return possible on it this book delivers

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the world needs more entrepreneurs and needs more fighters needs more magic and that's what i'm

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going to share with you magic hey i hope you're enjoying the book right now um if you don't know

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this the mission of acquisition dot com is to make real business education accessible to everyone

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and the only way we can reach everyone is if you choose to share this and so if you've been

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enjoying this you've been getting value from this chapter on any of the rest of the podcast episodes

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if you could just take a second and ship this to a friend just click the one button and send it

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to somebody or share it on your stories it would mean the world to me and it would ultimately

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send this message to more people so if you could do that now it would mean a lot the problem this book

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solves leads lots of leads you have a problem you're not getting as many leads as you want because

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you're not advertising enough period as a result your potential customers are ignorant of your

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existence how sad this means less money flows your way so now that you know you have a problem

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unless you hate helping people and making money you kind of have to solve it how this book solves it

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to make more money you've got to grow your business you can only grow your business in two ways

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number one get more customers number two make them worth more that's it i grow our portfolio

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companies with this exact framework when a hundred billion dollar leads focuses on number one

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getting more customers you get more customers by getting number one more leads number two better

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leads number three cheaper leads number four reliably think from lots of places bottom line all

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else being equal when you double your leads you double your business this book shows you how to

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transform your business into a lead getting machine once you apply its models you instantly

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increase lead flow and like cash flow when leads flow it's hard to not make money this book will

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solve your not getting enough leads problem for good in a nutshell i will show you how to get

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strangers to want to buy your stuff what's in it for me in one word trust i give this book in the

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courses that come with it for free or at cost in the hopes of earning your trust i want this book to

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provide more value than any thousand dollar course thirty thousand dollar coaching program or hundred

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thousand dollar degree although i could sell these materials that way i don't want to i have a

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different model i'll explain it below who am i looking to help i want to provide value to two types

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of entrepreneurs the first is under a one million dollars per year in profit my goal is to help

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you get to one million dollars per year in profit for free and in doing so earn your trust try a

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couple taxes from this book get some leads try a few more and get more leads the more leads you get

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the better do it enough and you become the second type of entrepreneur the type making over a

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million dollars of EBITDA fancy words for profit per year once you get there or if that's you now

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it would be my honor to invest in your business and help you scale i don't sell coaching masterminds

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courses or anything like that i invest i buy equity in growing profitable bootstrap companies

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then i use the systems resources and teams of all my companies to fast track the growth of your

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company but don't believe me yet we just met author note our investment criteria have changed

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since the last book if you notice some changes in our investment criteria you're right we changed

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our minimum investment threshold from three million in revenue to a million dollars in profit

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on top of that we used to primarily invest in education and service businesses but our portfolio

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we've done quite well outside of those industries so now as long as business meets our size

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requirements and is profitable cash flowing and growing we consider investing in it my business

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model acquisition dot com the business model is simple number one provide better free products

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than the markets paid products two earn the trust of entrepreneurs who make over a million

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dollars in profit per year then invest in those entrepreneurs to fast track their growth

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and then finally help everyone else for free for good our process reverse engineer success

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the winners know my models work for them because they already have and i know the winners

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will use them because they already do so we operate on shared trust this approach avoids failures

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and increases the likelihood of success win win easy to say but let me show you how much of

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difference our process makes within the first 12 months our average portfolio company one point

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eight x's revenue and three point zero one x's profits and we partner for the long enough that's

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just the first 12 months our average portfolio company who's been with us between 12 and 24

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months 2.3 x's revenue and 4.7 x's profits as a fun exercise plug your numbers in to see what it

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would look like for you this stuff works that's how I know the models and about to share with you work

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they already have acquisition dot com's mission to make real business accessible to everyone

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businesses solve problems businesses make the world better there are too many problems for

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any one person to solve and i can't cure cancer and hunger or solve the world's energy crisis for

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now but i can provide value to the entrepreneurs who build the businesses that will i want to help

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create as many businesses as possible so we can solve as many problems as we can so i share these

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business building frameworks rather than hoard them fair enough cool let's press on basic outline

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of this book i laid this book out from zero client zero lead zero advertising zero money zero

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skills section two to max clients max leads max advertising max money and max skills section 4

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we need to learn more skills as we progress in the book and when we have more skills we can get more

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leads in the same amount of time so we finish with the most complex skills they get us the most

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leads for our time spent we save them for the end because they take lots of skills and money

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and getting good and having money takes time i want this book to help a person get their first five

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clients and crack their first 10 million dollar month in biot this order also reminds those with

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skills and money myself included of the basics we stop doing our businesses deserve better

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respecting the tried true methods that got you to your current level will probably get you the

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next one masters never don't do the basics so we go from getting your first lead all the way to

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building a hundred million dollar plus leads machine here's the breakdown section one you're about

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to finish reading it right now section two i reveal it makes advertising really work most entrepreneurs

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think about advertising the wrong way and since they think about advertising the wrong way they do

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the wrong stuff to get leads you want to do the right stuff to get leads this is the way section three

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we learn advertising's core four there are only four ways to get leads so if there's a most

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important how-to section it's this one section four we learn how to get other people customers

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employees agencies and affiliates to do it all for you and this completes the assembly of your

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fully functioning one hundred million dollar leads machine section five we wrap up with the one

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page advertising plan you can use to get more leads today golden ticket we investing companies doing

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over a million dollars in profit to help them scale if you would like us to invest in your business

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to scale go to acquisition.com you can also find free books and courses so good they'll grow your

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business without your consent hope you enjoyed the first chunk of one hundred million dollar leads

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i wanted to make this book absolutely free for everybody independent of whatever your financial

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means are if you want to the next chunk is going to be how you can engage your leads what types of

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leads are the ones to be going after and ultimately how to ten x the amount that you get for the

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work that you put in and unlocking this one concept was would dramatically enhanced my brick and

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mortar locations it's what enhanced my licensing business and has been key to the amount of leads

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that we've been able to generate today at acquisition.com across our portfolio this has been one hundred

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million dollar leads written by Alex Ramose red by Alex Ramose copyright 2023 acquisition.com

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audio production copyright 2023 acquisition.com media